--- title: Amazon Measurement Reviews meta_title: 'Amazon Measurement Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 13 reviews by the users' company size, role or industry to find out how Amazon Measurement works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 13 scale: '5' date_modified: '2026-09-22' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech ---

Amazon Measurement Reviews & Product Details

User Insights

Average based on 13 real user reviews.

Emily E.
EE
Emily E.
First Grade Co Teacher
Education Management
Small-Business (50 or fewer emp.)
"Good advertising that’s related to my interests!"
3/5
What do you like best about Amazon Measurement?

The upsides of this program is it helps to identify to correct audience for the advertisements based on audience views and interests. It allows ads to be personalized for site viewers. Review collected by and hosted on G2.com.

What do you dislike about Amazon Measurement?

There is a negative stigma with allowing cookies sometimes. It is still pretty new so some aspects are confusing. With some bug improvements it should be moving in the right direction. Review collected by and hosted on G2.com.

Ethan H.
EH
Ethan H.
Product Analyst - Marketing Cloud
Small-Business (50 or fewer emp.)
"Amazon Measurement stacks up"
4/5
What do you like best about Amazon Measurement?

The way Amazon has streamlined the process of measuring advertising reach helps me strategize and see clearly the steps I need to take. With a video business, it's hard to stand out all the time! Review collected by and hosted on G2.com.

What do you dislike about Amazon Measurement?

There is a lot of information to sort through! Sometimes maybe too much. The information is good, but sometimes the insights can be unwieldy. In the product page, I could see some areas of improvement. Review collected by and hosted on G2.com.

Verified User in Financial Services
CF
Verified User in Financial Services
Mid-Market (51-1000 emp.)
"Expensive but Worth it for industry leading platform"
5/5
What do you like best about Amazon Measurement?

For advertising and marketing we need to know how much impact our product has. There is no better solution period, Amazon ads reviews through a list of partners for a list of directories then you target a selected partner network to build out your ads. They reach the most consumers worldwide, so yes it's pricey but it's amazing how much access you get from your products. Review collected by and hosted on G2.com.

What do you dislike about Amazon Measurement?

Other then being on the pricey side not much to dislike it's in my opinion the industry leader for analytics , they even teach you from there learn console to receive certifications and insights on what's trending and successful stories to follow Review collected by and hosted on G2.com.

Verified User in International Affairs
UI
Verified User in International Affairs
Small-Business (50 or fewer emp.)
"Best Advertising Software"
4/5
What do you like best about Amazon Measurement?

Nowadays, with the increasing demand of people, we need to know which products have a good market. So worldwide, with the help of the software, people can write their opinions based on their usage, and from that, we can monitor the market products. Review collected by and hosted on G2.com.

What do you dislike about Amazon Measurement?

This software is costly, so not everyone can easily afford it. We have to continuously monitor the software for the latest updates. Sometimes the software shows errors, so we cannot get the proper information. Review collected by and hosted on G2.com.

GV
Gabriela V.
Tax prep
Small-Business (50 or fewer emp.)
"Advertising Solutions"
5/5
What do you like best about Amazon Measurement?

It helped my business grow in a couple of weeks. Their advertising programs are among the best at attracting new customers every day. Review collected by and hosted on G2.com.

What do you dislike about Amazon Measurement?

At the moment, I do not dislike anything. If I come up with a problem, I will update this post. Review collected by and hosted on G2.com.

Raunak A.
RA
Raunak A.
Consulting Project Manager
Oil & Energy
Enterprise (> 1000 emp.)
"Amazon Measurement review"
5/5
What do you like best about Amazon Measurement?

It is very easy to use and helps in calibration. Review collected by and hosted on G2.com.

What do you dislike about Amazon Measurement?

The cost is high for the implementation of the product. Review collected by and hosted on G2.com.

Ameer N.
AN
Ameer N.
SaaS Technical Integration Specialist - Rippling
Mid-Market (51-1000 emp.)
"A great tool to monitor engagement"
4/5
What do you like best about Amazon Measurement?

The easy analysis and presentation of data helps to understand the weak and strong points in a business Review collected by and hosted on G2.com.

What do you dislike about Amazon Measurement?

Although the product looks lucid but introduction of a few SEO categories would be better Review collected by and hosted on G2.com.

Verified User in Human Resources
UH
Verified User in Human Resources
Mid-Market (51-1000 emp.)
"Great Interface and Effective!"
4.5/5
What do you like best about Amazon Measurement?

It is easy to use from a marketing standpoint. It's very user friendly. It also is super effective and does its job well while showing its results and information that's easy to read. Review collected by and hosted on G2.com.

What do you dislike about Amazon Measurement?

Sometimes it can run slow and has a few bugs. It would also be good if it could provide more specific stats like customer passage and flow. Review collected by and hosted on G2.com.

Hadi M.
HM
Hadi M.
Front End Supervisor
Small-Business (50 or fewer emp.)
"Amazon Measurement a good form of business tracking"
3/5
What do you like best about Amazon Measurement?

I find that the tracking feature is rather useful Review collected by and hosted on G2.com.

What do you dislike about Amazon Measurement?

I dislike the user interface its not the most friendly Review collected by and hosted on G2.com.

Verified User in Retail
CR
Verified User in Retail
Small-Business (50 or fewer emp.)
"Amazing"
3/5
What do you like best about Amazon Measurement?

I like how inclusive amazon adverti. are Review collected by and hosted on G2.com.

What do you dislike about Amazon Measurement?

I dislike how it can be difficult at times Review collected by and hosted on G2.com.

Questions about Amazon Measurement? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User

What is Amazon Measurement used for?

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Pricing

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