StackAdapt Reviews & Product Details

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.

Product Website

Seller

StackAdapt

Discussions

StackAdapt Community

Languages Supported

German, English, French, Spanish

Overview by

Andrew Norrie

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

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StackAdapt Integrations

(21)

Verified by StackAdapt

StackAdapt Media

StackAdapt Demo - Advertise Across Multiple Channels Within a Single Platform

StackAdapt allows you to advertise across multiple channels, all from a single platform.

StackAdapt Demo - Extensive Targeting Capabilities and Inventory

Launch your advertising campaigns within StackAdapt to harness extensive targeting capabilities and a multitude of inventory sources.

StackAdapt Demo - Sophisticated Campaign Editor With Granular Reporting

The StackAdapt Campaign Editor allows you to dive deep into granular reporting and insights to arm media teams with performance driven metrics.

StackAdapt Demo - Onboard 1st-Party CRM Data Directly in StackAdapt

Onboard CRM data directly in the StackAdapt platform to create GDPR compliant audiences using LiveRamp's people-based identity graph.

In this video success story, Krystelle K., Senior Digital Marketing Manager at Inghams, shares how the UK-based tour operator partnered with Propellernet and StackAdapt to adapt to evolving traveller behaviours. By leveraging StackAdapt’s m

In this video success story, Lily Robertson Ward, Media Strategy Director at Propellernet, shares how the agency partnered with StackAdapt to stay ahead of evolving client expectations and deliver measurable, full-funnel results. By leverag

Discover a centralized hub for all your creative needs. With the Creative Builder, StackAdapt users can build HTML5 display creatives without any design experience or additional software. The best part? Ready-to-use creative templates that

Official Downloads

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The Guide to Digital Out-of-Home Advertising

Setting the Stage with a Full-Funnel Strategy for a B2B Tech Event

G2 reviews are authentic and verified.

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Jeremy M.

Director of Paid Media

Marketing and Advertising

Mid-Market (51-1000 emp.)

11/24/2015

"Programmatic Native Done Correctly"

4.5/5

What do you like best about StackAdapt?

I really like the ability to target the demographic that I'm searching for and blacklist/whitelist sites that our clients' articles are performing well on as well as access to many different networks and seemingly unlimited scale. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

The only issue that I could think of are the fairly stringent size requirements for accompanying images. I've often had to go back to clients to ask for images in the exact two image sizes that will run on the Stackadapt platform but my account manager, Dordzhaka, has been very helpful with helping me re-size images when necessary. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

Stackadapt allows us to achieve scale and reach a more diverse network of publishers than many other native advertising platforms that we work with. Since many of our clients are in the same vertical, we don't have to worry about saturating the same network of sites with articles that have very similar types of content. On other native solutions, this has caused poor performing campaigns, but we've yet to have that issue with Stackadapt. Review collected by and hosted on G2.com.

Sage B.

CFO

Marketing and Advertising

Small-Business (50 or fewer emp.)

11/23/2015

"StackAdapt Native - smooth sailing"

5/5

What do you like best about StackAdapt?

StackAdapt is an excellent platform for Native Advertising. I am running multiple marketing campaigns and have been successful with all of them. No issues with available inventory, pricing has been great and optimization is pretty easy. A great way to drive traffic at low costs, in a self-serve platform.

Support has been timely and knowledgeable the couple of times I've needed.

Geo-targeting, contextual targeting, everything I need.

I can't speak highly enough. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

I'm running so many tests and campaigns that the creatives module can be a little over-run visually. I would like to be able to organize / archive, etc a little more easily.

I would like to be able to target by demographic.

Beyond that, nada, no issues to speak of. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

5/29/2016

"They stand behind their service"

5/5

What do you like best about StackAdapt?

The dashboard is extremely easy to use. What I like the best is the support which I receive from Stack Adapt. It may be self serve, but I know that I still have experts looking in on my campaigns and catching things I may have missed, or tips on optimization. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

I have been using it for about 3 months now and I don't have anything at the moment that I dislike. I could possibly recommend a few more "mock-up" templates, and mock up specifically for video so I can show my clients exactly what the video ads will appear like. Review collected by and hosted on G2.com.

Brandon M.

Sr. Digital Strategist

Marketing and Advertising

Small-Business (50 or fewer emp.)

9/16/2015

"GREAT TECH AND GREAT PEOPLE"

4.5/5

What do you like best about StackAdapt?

The ability to amplify our content on a channel that we were previously unable to tap is great. I love the ability to whitelist your own IP and catch ads in a live environment. It makes for a great piece to show your clients. The platform is very easy to use. Last but not least, I love working with the team. They're extremely helpful and quick to response to any questions you may have. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

There are issues with the UX in the platform. Being able to more efficient structure campaigns needs to be reconsidered. Also, I would like more granular reporting. At this point, you can only see high-level KPIs, domain stats and pixel-by-pixel conversion reporting. Review collected by and hosted on G2.com.

Recommendations to others considering StackAdapt:

Make sure you understand programmatic buying and native advertising. If you do, request a demo. That's all you need. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

We have been hearing and reading about native for a long time. Bringing the power of programmatic buying to native advertising is brilliant. Review collected by and hosted on G2.com.

Michael I.

Marketing Manager

Internet

Small-Business (50 or fewer emp.)

11/25/2015

Business partner of the seller or seller's competitor, not included in G2 scores.

"Powerful and Intuitive Platform"

5/5

What do you like best about StackAdapt?

I really like the optimization capabilities of StackAdapt. The fact that we were able to optimize our campaigns by CPC, CPA, Engagement, App Installs meant that we could run different ads to meet different objectives.

I also really enjoy their 'semi-managed' approach. The platform is self-serve, which means I'm in full control, but at the same time, we have a dedicated StackAdapt representative (she's very responsive) who can share platform and industry best practices, which helps me be way more effective than I otherwise would. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

I would like to see more more native video inventory. Online video advertising appears to be the future, so I'm looking forward to being able to share our videos on an expanded part of the internet.

There are plenty of behavioural segments already, but I'm sure more can be added.

Recommendations to others considering the product:

- Take advantage of their customer support team to help you understand your optimization options. Knowing where to start can be tricky. Review collected by and hosted on G2.com.

Adam A.

Campaign Manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

10/15/2015

"Quality and Transparency"

5/5

What do you like best about StackAdapt?

StackAdapt's user friendly self-serve platform puts them ahead of the competition. When creating, managing, and optimizing my campaigns, I've yet to find a platform that does it with such ease, and elegance. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

Just as any product that's growing, there is room for improvement. For myself and specifically to our client base, I would like to see even more granular targeting capabilities. Review collected by and hosted on G2.com.

Recommendations to others considering StackAdapt:

This is a powerful addition to your business and/or team. They're there for you from the beginning to assist, and monitor setup and performance of your campaigns. The support team is patient, understanding, and determined in helping you make your campaigns succeed. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

The greatest shift that we've been experiencing for quite some time now, is a growing client base that requires greater and greater transparency. StackAdapt not only allows us to optimize towards performance by making use of their platforms transparency features, but also allows us to use that ability to hone in on the campaign's and client's KPIs. Review collected by and hosted on G2.com.

Marco B.

Jr. Programmatic Strategist

Marketing and Advertising

Small-Business (50 or fewer emp.)

9/14/2015

"Best Native DSP Out There"

5/5

What do you like best about StackAdapt?

It's very user-friendly and a great change of pace from the "bigger" DSPs out there.

The customer service is amazing, every time I have a question, they get back to me right away.

It is very transparent and allows for easy whitelisting/blacklisting throughout the campaign.

It is also by far the best platform out there when it comes to Native advertising! Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

Would be nice to have a little bit more targeting available. Other than that, it's a great platform! Review collected by and hosted on G2.com.

Yuli S.

Director, Programmatic Systems

Marketing and Advertising

Mid-Market (51-1000 emp.)

11/27/2015

"StackAdapt - Native done the right way"

5/5

What do you like best about StackAdapt?

Very innovative and dynamic group of people who work hard to provide Native solutions for agencies and brands. Fast and consistent service, very solution focused, willing to go above and beyond to make their clients feel special. Pleasure to work with. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

Nothing to dislike about these guys. Try them out and see for yourself. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

11/23/2015

"StackAdapt Review From an Agency Perspective"

4/5

What do you like best about StackAdapt?

The platform interface is tremendous, it is very easy to access reporting information and to edit and upload creatives. Setting up campaigns is not labor intensive whatsoever. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

Something frustrating has been the inability to truly scale remarketing to the point where it can become a very effective tactic. This is in the pipeline with StackAdapt, and I am eager to see results once the remarketing technology gets to the next level. Review collected by and hosted on G2.com.

Celia G.

Supervisor, Communications Strategies

Marketing and Advertising

Small-Business (50 or fewer emp.)

9/15/2015

"Great native ad partner"

5/5

What do you like best about StackAdapt?

Team is great to work with, very responsive as well as proactively looking out for issues and opportunities. Timely reporting, and solutions-oriented team. Review collected by and hosted on G2.com.

What do you dislike about StackAdapt?

Nothing - all good so far! Team has resolved any issues to date. Review collected by and hosted on G2.com.

Recommendations to others considering StackAdapt:

We've worked with Stack Adapt on a few campaigns since 2014 and have always seen strong results. They continue to adapt and grow their offering while maintaining the things we know and love. Review collected by and hosted on G2.com.

What problems is StackAdapt solving and how is that benefiting you?

We have a lot of content on our client's website and need to drive quality traffic to view it. To date, we've seen great traffic results with a lower bounce rate than other paid media. Review collected by and hosted on G2.com.