StackAdapt Reviews & Product Details

I love how intuitive the platform is. It is the easiest display platform to traffic in - BY FAR. Review collected by and hosted on G2.com.

I dislike the hierarchy, only because of the way my client organizes campaign structures. Review collected by and hosted on G2.com.

Ease of use, customer service, constant updates and education opportunities. Review collected by and hosted on G2.com.

Constant awareness and knowledge towards optimization; delivery changing. Review collected by and hosted on G2.com.

The self-serve platform combined with an account rep. In this way we are able to move very nimbly in getting accounts launched, but can also get additional support and insights when needed. The account team has been very friendly, helpful and responsive. Review collected by and hosted on G2.com.

There's nothing we dislike at this point in time. Review collected by and hosted on G2.com.

Superior Account Management Team. Easy to use UI. Campaign Performance Review collected by and hosted on G2.com.

Unable to bid on a margin. Lack of complex audience targeting Review collected by and hosted on G2.com.

The team always explains in detail exactly what they need in order to complete projects instead of our team guessing. Everyone responds super fast as well. Review collected by and hosted on G2.com.

I work in a remote offcie so I haven't been able to put a face with any names yet. Review collected by and hosted on G2.com.

Proactivity, Reporting & Insights on the interesting correlation of data points, and behavioral patterns that we can adopt from StackAdapt to implement in other channels. Review collected by and hosted on G2.com.

At times teams require self-managing platforms, which allows them to feel 'control' or accountable for everything. Therefore StackAdapt should consider that model in the future. Review collected by and hosted on G2.com.

For a fairly low investment in media spend the StackAdapt team will help you develop HTML5 and other ad asset from your source materials, at no additional charge for the creation of these ad assets. Their entire team will proactively look for opportunities to optimize your campaigns' performance across multiple clients (if you're an agency environment like mine) and makes time to cover new opportunities regularly. Review collected by and hosted on G2.com.

As with any advertising platform, it can be difficult to measure success if you do not have tracking properly implemented. Any challenges we've had over the years with StackAdapt have been due to limited data for a given client's campaigns, goals, and results. Where we've been able to effectively track steps to conversion, for example, the results were outstanding. We believe programmatic can be conversion-focused advertising vs what many providers offer as a brand awareness tool. Our clients want measurable results and StackAdapt's team understands this and is ready to assist along the way. Review collected by and hosted on G2.com.

Stackadapt has a great interface which makes it straight-forward and intutitive to navigate, organise client/ campaign taxonomy and allow other team members find relevant projects. Apart from usability, we have seen much more successful performance when using Stackadapt's targeting capabilities, which drops down to granular interest groups and detailed demographics. The page-context AI tool is quite promising and has managed to deliver better CPA, for lead-gen campaigns, when comparing to other targeting criteria, such as interests or demographics. Finally, the UK and Ryan have been very supportive both on the day-to-day but also proatively, when working with new clients and projects. They share ideas, best practices and always check on the background that activity is being delivered as per the plan. Review collected by and hosted on G2.com.

There are still small issues to be ironed out when it comes to usability - thanks around buttons and guide-steps when creating a new campaign, but that might also come down to personal preferences and previous used ways of working with other DSPs. I think there is also more work to be done with regards to postcode targeting outside the US. It's not super user-friendly or easy to implement postcode targeting. Finally, a way or a tool to review all available targeted locations at a city/ town level would be really helpful - so rather than searching for a particular town within a wider area, if we could have a menu list with targeted locations and their IDs, that would be great! Review collected by and hosted on G2.com.

Kelsey and John made the process easy to follow and learn. They listened to ours and our client needs and helped us make the right decisions to best spent the budget and reach our target audience efficiently. Review collected by and hosted on G2.com.

Not much I can say I disliked. Our team was personable and willing to work within our timeline and client's needs. Review collected by and hosted on G2.com.

Stackadapt is a powerful programmatic platform with a lot of innovative features. Their team is very helpful and easy to work with, and the opportunity to work with the studio for creatives adaptation is great. Review collected by and hosted on G2.com.

Reporting tools are nice, but we still need to deep dive ourselves into results. Adding features to highlight best performing paths and creatives could be really nice Review collected by and hosted on G2.com.