Singular Reviews & Product Details

Unfortunately, it is difficult to identify a positive feature at this time, as the core functionality I purchased the plan for—Amazon advertising integration—is not working as expected. Review collected by and hosted on G2.com.

I find that Singular doesn't give me the ability to see my Amazon advertising data on the dashboard, and I get no results from it. The service doesn't offer the data needed to optimize my campaigns, which is frustrating after purchasing a plan. They ask for more money for bigger plans at every opportunity. The support is painfully slow, with replies taking no less than 5 to 7 days. The documentation isn't a guide; it's unclear, especially for Amazon advertising. Also, the UI looks really old, like it was built in 2010. Additionally, I'm upset that they refused to refund my money after I stopped using the service. Review collected by and hosted on G2.com.

Singular offers excellent pricing that’s much more competitive than other mobile measurement partners we’ve evaluated. Their technical support team is outstanding—responses are fast, thorough, and incredibly helpful. On top of that, our Customer Success Manager (Alejandro Spano) has been fantastic. He consistently makes us feel supported, genuinely listens to our feedback, and ensures we’re set up for success. Review collected by and hosted on G2.com.

Honestly, nothing comes to mind. Our experience has been positive, and we don’t have any areas of concern or dissatisfaction at this time. Review collected by and hosted on G2.com.

I find Singular's reporting part easy, as it simplifies install, click, and revenue attributions. I also appreciate how frequent creation of deferred deep links has been made so simple. Singular helps in creating logic and linking behaviors for users across different platforms. A notable feature is the fraud prevention tool. The initial setup of Singular was easy, and it integrates well with platforms like Meta and Google. Singular is also less expensive compared to Branch and Apptrove, while offering more product-specific features. Review collected by and hosted on G2.com.

Singular links won't completely behave as we expected in Google Ads unlike Meta. Review collected by and hosted on G2.com.

Singular offers a platform that’s easy to implement and use. It allows us to work with multiple publishers while keeping a unified view of costs and all key KPIs. But I believe what truly sets Singular apart is its proactive and responsive support. Every time we’ve had a need or faced a challenge, they’ve helped us activate or even develop a tailored solution. Review collected by and hosted on G2.com.

There’s not much I can say we dislike — only that the user interface could be a bit better and more intuitive. It’s not a deal breaker, as it works well, but it could definitely be improved. Review collected by and hosted on G2.com.

As a media specialist who has worked with other MMPs (like Adjust and AppsFlyer), I find Singular to be the most complete and reliable solution on the market. Its unified dashboard makes it easy to monitor spend, attribution, revenue, and user events in one place.

The support team is responsive, knowledgeable, and speaks our local language (Portuguese), which makes onboarding and troubleshooting much smoother. Their fraud prevention capabilities are solid and work in real-time, helping us save media budget by blocking invalid installs and clicks.

One of the aspects I appreciate most is how easy it is to implement and integrate Singular with our stack. The onboarding was smooth, and the platform connects seamlessly with our media partners, analytics tools, and internal systems — which helped us get up and running quickly with minimal dev effort. Review collected by and hosted on G2.com.

There’s honestly nothing I strongly dislike about Singular. I think Singular could improve the transparency in pricing tiers. Review collected by and hosted on G2.com.

The most helpful elements are the customer support and the intuitive interface. For me, I handle our UA, and even I can set up attribution links and data connectors without much issue. When there's an issue, I'm also able to troubleshoot very easily. ChatGPT does a great job of going through Singular's support docs, and since the docs are so thorough, I can get step by step instructions on almost any issue. Review collected by and hosted on G2.com.

The major downside of using Singular is that Singular is not the preferred MMP of many advertisers, so they often get access to attribution features last. For example, TT has a new dashboard that I've wanted to use, but I can't since Singular can't attribute from that dashboard yet. I'll also say that because Singular is less popular our advertising reps are less familiar with how to advise us on it when we have issues. Singular's reps make up for this, but it's another round of telephone that can get annoying. Review collected by and hosted on G2.com.

Singular reporting has been incredibly helpful with standardizing the way we report spend for our partners. I'm grateful for the platform and the amazing help and support from their team, especially Monique! She is always quick to respond and is so knowledgable. Review collected by and hosted on G2.com.

No complaints, it's great that so many partners are supported which makes integration a breeze! Review collected by and hosted on G2.com.

I like how Singular handles deeplinking, which allows us to move web users to the app and take them to specific sites, providing detailed measurement of sales, installations, and users. Additionally, I appreciate its segment analysis and data management capabilities, which are very valuable to us. The cross-device tracking it offers is especially beneficial for us. Also, Singular's help sessions were crucial in resolving our doubts and thoroughly understanding the platform's functionalities and tools. Review collected by and hosted on G2.com.

At first, it was a bit complicated to understand the Singular platform. Review collected by and hosted on G2.com.

Fraud detection feature helped save $$$s for us. Creative insights was a paid add-on, but a helpful tool to streamline how each creative performs. Review collected by and hosted on G2.com.

After sales support and commercials can be improved. Review collected by and hosted on G2.com.

Responsive customer support and accessibility to up-to-date data Review collected by and hosted on G2.com.

Dashboards aren't super customizable—a lot of custom metrics and breakdowns are only available via request, whereas a tool like Mixpanel allows a lot of user-friendly features. Singular also only allows you to track 12 in-app events, which is a bit limiting Review collected by and hosted on G2.com.