Singular Features

Configures and accurately measures an appropriate measure of engagement, such as average session length.

Accurately measures bounce rate.

Tracks user return rates and related metrics.

Tracks what proportion of users convert via a certain action.

Enables the view of analytic data based on user segment.

Identifies users locations.

Enables you to define custom events for analysis.

Provides real-time reports.

Measures user acquisition analytics.

Provides a holistic summary of your data.

Displays a users progress throughout specific paths in an application.

Displays a users activity history.

Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Gathers data about the effectiveness, impact, and reach of marketing campaigns

Collects and reports on data relating to customer journeys, preferences, and history

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Includes features for budgeting, forecasting, and managing marketing investments

Analyzes historical and current marketing campaigns to inform future strategy

Creates reports and dashboards to analyze results of campaigns

Identifies which marketing campaigns resolved in open or closed opportunities

Collects marketing campaign performance data across multiple channels

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Provides an environment for users to rest their API's functionality, efficiency, and data accuracy.

Allows users to secure access to data. Provides additional support for security practices like IP whitelisting, attack mitigation, and data encryption.

Allows administrators to create APIs that utilize multiple backend resources and databases.

Expands functionality while maintaining balanced loads. Serves growing demand without reducing functionality.

Limits access to suspicious visitors and monitors for traffic spikes to prevent overloads like DDoS attacks.

Records details related to usage and functionality for analytics and reporting.

Detects anomalies in functionality, user accessibility, traffic flows, and tampering.

Allows administrators to manage pricing and billing of API integration with customer applications.

Provides a dashboard for users to manage, govern, and secure their API.

The functionality at which APIs integrate with and perform within third-party applications.

Translates complex datasets and backend systems into formats that can be interpreted by applications.

Provides additional functionality for increased security, analytics, monitoring, and other features not included in the native feature set.

Offers pre-made ad templates that can be filled in.

Allows users to make ads using HTML5.

Auto-creates ads using templating and/or data.

Provides tools to produce ads in multiple languages.

Allows for multiple versions of a marketing campaign to be run simulanteously.

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Provides a demand side platform within the software itself for ad distribution.

Offers integrations with outside demand side platforms for ad distribution.

Schedules marketing campaigns.

Ties click activity to specific keywords to identify fraud trends.

Features to help defend and manage refunds from ad networks.

Breadth of ad platform integrations.

Sends real-time notifications of suspicious activity.

Identifies and alerts to click fraud threats.

Tracks clicks by IP address and monitors behavior based on IP.

Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type.

Allows users to block IPs of suspicious users.

Audits every click and automatically blocks suspicious IPs.

Enables users to block an IP across all campaigns account-wide.

View ETL process data via reports and visualizations like charts and graphs.

Record ETL historical data for auditing and potential data correction needs.

Extract data from the designated source(s) like relational databases, JSON files, and XML files.

Cleanse and re-format extracted data to the needed target format.

Load reformatted data into target database, data warehouse, or other storage location.

Arrange ETL processes to occur automatically on needed time schedule (e.g., daily, weekly, monthly).

Capable of scaling processing power up or down based on ETL volume.

Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.

Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.

Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting.

Provides tracking attribution tracking across multiple platforms, i.e. web and app.

Has app install fraud protection capabilities based on indicators from both web and app activity.

Ability to attribute fraud after the event was attributed to a partner.

Supplies metrics around when users remove an app from their device.

Provides app retention metrics based on channels, platforms, or media source.

Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc.

Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place.

Provides the ability to create custom reporting dashboards to further explore attribution data.

Ability to segment data to uncover trends in user engagement and reporting metrics.

Directs traffic based on user's location

Directs traffic based on user's device and/or operating system

Offers pixel tracking or similar features to help users create retargeting campaigns

Tracks visitor engagement metrics such as visits and clicks

Offers attribution data to provide insight into which links are generating the most streams or sales

Tools for sharing or exporting analytics data

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Ability to break down and plan multi-step processes

Improves performance based on feedback and experience

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives