Singular Features
Metrics (4)
Engagement
Based on 148 Singular reviews.
Configures and accurately measures an appropriate measure of engagement, such as average session length.
Retention
As reported in 149 Singular reviews.
Accurately measures bounce rate.
Return
142 reviewers of Singular have provided feedback on this feature.
Tracks user return rates and related metrics.
Conversions
156 reviewers of Singular have provided feedback on this feature.
Tracks what proportion of users convert via a certain action.
User Identification (2)
User Segmentation
163 reviewers of Singular have provided feedback on this feature.
Enables the view of analytic data based on user segment.
Geolocation
As reported in 164 Singular reviews.
Identifies users locations.
Tracking & Reporting (6)
Custom Event Tracking
As reported in 180 Singular reviews.
Enables you to define custom events for analysis.
Real-Time Insights
As reported in 172 Singular reviews.
Provides real-time reports.
Attribution
This feature was mentioned in 181 Singular reviews.
Measures user acquisition analytics.
Dashboard
This feature was mentioned in 186 Singular reviews.
Provides a holistic summary of your data.
User Path Tracking
Based on 129 Singular reviews.
Displays a users progress throughout specific paths in an application.
User Activity History
113 reviewers of Singular have provided feedback on this feature.
Displays a users activity history.
Marketing Operations (5)
ROI Tracking
Based on 244 Singular reviews and verified by the G2 Product R&D team.
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Based on 262 Singular reviews and verified by the G2 Product R&D team.
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Based on 219 Singular reviews and verified by the G2 Product R&D team.
Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Based on 245 Singular reviews and verified by the G2 Product R&D team.
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Based on 210 Singular reviews.
Includes features for budgeting, forecasting, and managing marketing investments
Campaign Activity (6)
Campaign Insights
Based on 249 Singular reviews and verified by the G2 Product R&D team.
Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Based on 268 Singular reviews and verified by the G2 Product R&D team.
Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Based on 211 Singular reviews and verified by the G2 Product R&D team.
Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Based on 232 Singular reviews and verified by the G2 Product R&D team.
Collects marketing campaign performance data across multiple channels
Brand Optimization
Based on 200 Singular reviews and verified by the G2 Product R&D team.
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
This feature was mentioned in 184 Singular reviews.
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
API Construction (4)
API Testing
This feature was mentioned in 30 Singular reviews.
Provides an environment for users to rest their API's functionality, efficiency, and data accuracy.
Data Security
29 reviewers of Singular have provided feedback on this feature.
Allows users to secure access to data. Provides additional support for security practices like IP whitelisting, attack mitigation, and data encryption.
Orchestration
Based on 31 Singular reviews.
Allows administrators to create APIs that utilize multiple backend resources and databases.
Scalability
This feature was mentioned in 32 Singular reviews.
Expands functionality while maintaining balanced loads. Serves growing demand without reducing functionality.
API Management (5)
Traffic Control
As reported in 29 Singular reviews.
Limits access to suspicious visitors and monitors for traffic spikes to prevent overloads like DDoS attacks.
Logs/Documentation
As reported in 29 Singular reviews.
Records details related to usage and functionality for analytics and reporting.
API Monitoring
30 reviewers of Singular have provided feedback on this feature.
Detects anomalies in functionality, user accessibility, traffic flows, and tampering.
Monetization
28 reviewers of Singular have provided feedback on this feature.
Allows administrators to manage pricing and billing of API integration with customer applications.
Gateway
As reported in 28 Singular reviews.
Provides a dashboard for users to manage, govern, and secure their API.
Data Integration (3)
App Integration
28 reviewers of Singular have provided feedback on this feature.
The functionality at which APIs integrate with and perform within third-party applications.
Data Transformation
28 reviewers of Singular have provided feedback on this feature.
Translates complex datasets and backend systems into formats that can be interpreted by applications.
Plugins
26 reviewers of Singular have provided feedback on this feature.
Provides additional functionality for increased security, analytics, monitoring, and other features not included in the native feature set.
Authoring Tools (4)
Ad Templates
Offers pre-made ad templates that can be filled in.
HTML5 Authoring
Allows users to make ads using HTML5.
Automated Ad Creation
Auto-creates ads using templating and/or data.
Lanugage Translation
Provides tools to produce ads in multiple languages.
Testing Tools (2)
Dynamic Versioning
Allows for multiple versions of a marketing campaign to be run simulanteously.
A/B Testing
Test changes to a screen by administering the change to a portion of visitors and measuring conversion.
Publishing Tools (3)
Demand Side Platform Built-in
Provides a demand side platform within the software itself for ad distribution.
Demand Side Platform Integration
Offers integrations with outside demand side platforms for ad distribution.
Campaign Scheduling
Schedules marketing campaigns.
Trading (3)
Keyword Tracking
This feature was mentioned in 40 Singular reviews.
Ties click activity to specific keywords to identify fraud trends.
Refund Management
This feature was mentioned in 31 Singular reviews.
Features to help defend and manage refunds from ad networks.
Integrations
This feature was mentioned in 45 Singular reviews.
Breadth of ad platform integrations.
Threat Detection (4)
Account Alerts
Based on 40 Singular reviews.
Sends real-time notifications of suspicious activity.
Threat Detection
This feature was mentioned in 37 Singular reviews.
Identifies and alerts to click fraud threats.
IP Address Monitoring
As reported in 37 Singular reviews.
Tracks clicks by IP address and monitors behavior based on IP.
Rules
This feature was mentioned in 36 Singular reviews.
Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type.
Blocking (3)
Manual IP Blocking
34 reviewers of Singular have provided feedback on this feature.
Allows users to block IPs of suspicious users.
Automated IP Blocking
As reported in 37 Singular reviews.
Audits every click and automatically blocks suspicious IPs.
Cross-Campaign Blocking
As reported in 34 Singular reviews.
Enables users to block an IP across all campaigns account-wide.
Management (2)
Reporting
Based on 79 Singular reviews.
View ETL process data via reports and visualizations like charts and graphs.
Auditing
This feature was mentioned in 72 Singular reviews.
Record ETL historical data for auditing and potential data correction needs.
Functionality (5)
Extraction
Based on 69 Singular reviews.
Extract data from the designated source(s) like relational databases, JSON files, and XML files.
Transformation
As reported in 65 Singular reviews.
Cleanse and re-format extracted data to the needed target format.
Loading
70 reviewers of Singular have provided feedback on this feature.
Load reformatted data into target database, data warehouse, or other storage location.
Automation
Based on 67 Singular reviews.
Arrange ETL processes to occur automatically on needed time schedule (e.g., daily, weekly, monthly).
Scalability
This feature was mentioned in 68 Singular reviews.
Capable of scaling processing power up or down based on ETL volume.
Platform Basics (6)
Attribution Windows
219 reviewers of Singular have provided feedback on this feature.
Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.
Retargeting Attribution
190 reviewers of Singular have provided feedback on this feature.
Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.
Validation Rules
As reported in 185 Singular reviews.
Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting.
Cross-platform attribution
This feature was mentioned in 189 Singular reviews.
Provides tracking attribution tracking across multiple platforms, i.e. web and app.
Fraud Detection
187 reviewers of Singular have provided feedback on this feature.
Has app install fraud protection capabilities based on indicators from both web and app activity.
Post-Fraud Attribution
Based on 165 Singular reviews.
Ability to attribute fraud after the event was attributed to a partner.
Platform Data (6)
Uninstall Metrics
This feature was mentioned in 184 Singular reviews.
Supplies metrics around when users remove an app from their device.
Retention Metrics
This feature was mentioned in 198 Singular reviews.
Provides app retention metrics based on channels, platforms, or media source.
Analytics Dashboard
218 reviewers of Singular have provided feedback on this feature.
Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc.
Cross-channel insights
As reported in 198 Singular reviews.
Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place.
Custom Dashboards
This feature was mentioned in 195 Singular reviews.
Provides the ability to create custom reporting dashboards to further explore attribution data.
Data Segmentation
This feature was mentioned in 186 Singular reviews.
Ability to segment data to uncover trends in user engagement and reporting metrics.
Audience Targeting (3)
Geographic Targeting
Directs traffic based on user's location
Device/OS Targeting
Directs traffic based on user's device and/or operating system
Retargeting
Offers pixel tracking or similar features to help users create retargeting campaigns
Analytics (3)
Digital Analytics
Tracks visitor engagement metrics such as visits and clicks
Attribution
Offers attribution data to provide insight into which links are generating the most streams or sales
Data Sharing and Exporting
Tools for sharing or exporting analytics data
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
As reported in 24 Singular reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
Based on 24 Singular reviews.
Works across multiple software systems or databases
Proactive Assistance
This feature was mentioned in 24 Singular reviews.
Anticipates needs and offers suggestions without prompting
Agentic AI - Value Selling Tools (6)
Autonomous Task Execution
This feature was mentioned in 26 Singular reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
Based on 28 Singular reviews.
Works across multiple software systems or databases
Adaptive Learning
As reported in 26 Singular reviews.
Improves performance based on feedback and experience
Natural Language Interaction
Based on 25 Singular reviews.
Engages in human-like conversation for task delegation
Proactive Assistance
This feature was mentioned in 27 Singular reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
28 reviewers of Singular have provided feedback on this feature.
Makes informed choices based on available data and objectives
Agentic AI - Business Continuity Management (2)
Multi-step Planning
Ability to break down and plan multi-step processes
Adaptive Learning
Improves performance based on feedback and experience
Agentic AI - Click Fraud (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Creative Management Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives





