Singular Features

Based on 148 Singular reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length.

As reported in 149 Singular reviews. Accurately measures bounce rate.

Based on 141 Singular reviews. Tracks user return rates and related metrics.

Tracks what proportion of users convert via a certain action. 154 reviewers of Singular have provided feedback on this feature.

Enables the view of analytic data based on user segment. 162 reviewers of Singular have provided feedback on this feature.

Identifies users locations. This feature was mentioned in 164 Singular reviews.

Based on 178 Singular reviews. Enables you to define custom events for analysis.

As reported in 172 Singular reviews. Provides real-time reports.

Measures user acquisition analytics. 176 reviewers of Singular have provided feedback on this feature.

Provides a holistic summary of your data. 184 reviewers of Singular have provided feedback on this feature.

As reported in 128 Singular reviews. Displays a users progress throughout specific paths in an application.

Displays a users activity history. 112 reviewers of Singular have provided feedback on this feature.

Based on 244 Singular reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Based on 256 Singular reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns

Based on 219 Singular reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history

Based on 244 Singular reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Includes features for budgeting, forecasting, and managing marketing investments 208 reviewers of Singular have provided feedback on this feature.

Based on 248 Singular reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy

Based on 262 Singular reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns

Based on 210 Singular reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities

Based on 229 Singular reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels

Based on 200 Singular reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization This feature was mentioned in 184 Singular reviews.

As reported in 30 Singular reviews. Provides an environment for users to rest their API's functionality, efficiency, and data accuracy.

Based on 29 Singular reviews. Allows users to secure access to data. Provides additional support for security practices like IP whitelisting, attack mitigation, and data encryption.

Based on 31 Singular reviews. Allows administrators to create APIs that utilize multiple backend resources and databases.

Expands functionality while maintaining balanced loads. Serves growing demand without reducing functionality. 32 reviewers of Singular have provided feedback on this feature.

Limits access to suspicious visitors and monitors for traffic spikes to prevent overloads like DDoS attacks. This feature was mentioned in 29 Singular reviews.

As reported in 29 Singular reviews. Records details related to usage and functionality for analytics and reporting.

Detects anomalies in functionality, user accessibility, traffic flows, and tampering. 30 reviewers of Singular have provided feedback on this feature.

Allows administrators to manage pricing and billing of API integration with customer applications. 28 reviewers of Singular have provided feedback on this feature.

Based on 28 Singular reviews. Provides a dashboard for users to manage, govern, and secure their API.

As reported in 27 Singular reviews. The functionality at which APIs integrate with and perform within third-party applications.

Translates complex datasets and backend systems into formats that can be interpreted by applications. This feature was mentioned in 28 Singular reviews.

As reported in 26 Singular reviews. Provides additional functionality for increased security, analytics, monitoring, and other features not included in the native feature set.

Offers pre-made ad templates that can be filled in.

Allows users to make ads using HTML5.

Auto-creates ads using templating and/or data.

Provides tools to produce ads in multiple languages.

Allows for multiple versions of a marketing campaign to be run simulanteously.

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Provides a demand side platform within the software itself for ad distribution.

Offers integrations with outside demand side platforms for ad distribution.

Schedules marketing campaigns.

Ties click activity to specific keywords to identify fraud trends. This feature was mentioned in 40 Singular reviews.

As reported in 31 Singular reviews. Features to help defend and manage refunds from ad networks.

Breadth of ad platform integrations. 44 reviewers of Singular have provided feedback on this feature.

Sends real-time notifications of suspicious activity. This feature was mentioned in 40 Singular reviews.

Identifies and alerts to click fraud threats. 37 reviewers of Singular have provided feedback on this feature.

Tracks clicks by IP address and monitors behavior based on IP. 37 reviewers of Singular have provided feedback on this feature.

As reported in 36 Singular reviews. Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type.

As reported in 34 Singular reviews. Allows users to block IPs of suspicious users.

Audits every click and automatically blocks suspicious IPs. This feature was mentioned in 37 Singular reviews.

Enables users to block an IP across all campaigns account-wide. 34 reviewers of Singular have provided feedback on this feature.

As reported in 77 Singular reviews. View ETL process data via reports and visualizations like charts and graphs.

Record ETL historical data for auditing and potential data correction needs. 71 reviewers of Singular have provided feedback on this feature.

Extract data from the designated source(s) like relational databases, JSON files, and XML files. 68 reviewers of Singular have provided feedback on this feature.

As reported in 65 Singular reviews. Cleanse and re-format extracted data to the needed target format.

Load reformatted data into target database, data warehouse, or other storage location. 69 reviewers of Singular have provided feedback on this feature.

Arrange ETL processes to occur automatically on needed time schedule (e.g., daily, weekly, monthly). This feature was mentioned in 67 Singular reviews.

Based on 68 Singular reviews. Capable of scaling processing power up or down based on ETL volume.

Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed. 215 reviewers of Singular have provided feedback on this feature.

As reported in 189 Singular reviews. Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.

Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting. This feature was mentioned in 185 Singular reviews.

As reported in 187 Singular reviews. Provides tracking attribution tracking across multiple platforms, i.e. web and app.

Based on 186 Singular reviews. Has app install fraud protection capabilities based on indicators from both web and app activity.

As reported in 165 Singular reviews. Ability to attribute fraud after the event was attributed to a partner.

Based on 183 Singular reviews. Supplies metrics around when users remove an app from their device.

As reported in 198 Singular reviews. Provides app retention metrics based on channels, platforms, or media source.

Based on 214 Singular reviews. Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc.

As reported in 194 Singular reviews. Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place.

Provides the ability to create custom reporting dashboards to further explore attribution data. 193 reviewers of Singular have provided feedback on this feature.

As reported in 185 Singular reviews. Ability to segment data to uncover trends in user engagement and reporting metrics.

Directs traffic based on user's location

Directs traffic based on user's device and/or operating system

Offers pixel tracking or similar features to help users create retargeting campaigns

Tracks visitor engagement metrics such as visits and clicks

Offers attribution data to provide insight into which links are generating the most streams or sales

Tools for sharing or exporting analytics data

Capability to perform complex tasks without constant human input This feature was mentioned in 24 Singular reviews.

Works across multiple software systems or databases 23 reviewers of Singular have provided feedback on this feature.

As reported in 24 Singular reviews. Anticipates needs and offers suggestions without prompting

Based on 26 Singular reviews. Capability to perform complex tasks without constant human input

Works across multiple software systems or databases 25 reviewers of Singular have provided feedback on this feature.

Improves performance based on feedback and experience This feature was mentioned in 26 Singular reviews.

Engages in human-like conversation for task delegation 25 reviewers of Singular have provided feedback on this feature.

As reported in 26 Singular reviews. Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives This feature was mentioned in 27 Singular reviews.

Ability to break down and plan multi-step processes

Improves performance based on feedback and experience

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives