Singular Features

Configures and accurately measures an appropriate measure of engagement, such as average session length.

Accurately measures bounce rate.

Tracks user return rates and related metrics.

Tracks what proportion of users convert via a certain action.

Tracks metrics that provide insight into how a user interacts with any interface or product

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Identify the physical location of an individual, asset, device, etc.

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Measures the retention rate and satisfaction of customers.

Track visitors and purpose of visits

Track visitors'/audience's responses across web pages and other optimized content

Enables the view of analytic data based on user segment.

Identifies users locations.

Predict future data based on historical data sets

Enables you to define custom events for analysis.

Provides real-time reports.

Measures user acquisition analytics.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Displays a users progress throughout specific paths in an application.

Displays a users activity history.

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Track user activities and events within an application.

Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Gathers data about the effectiveness, impact, and reach of marketing campaigns

Collects and reports on data relating to customer journeys, preferences, and history

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Includes features for budgeting, forecasting, and managing marketing investments

Collect information from multiple sources

Tracks metrics that provide insight into how a user interacts with any interface or product

Track and monitor a specific set of keywords

Track visitors'/audience's responses across web pages and other optimized content

Track the performance of marketing campaigns across multiple channels.

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Optimize and manage the search engine optimization efforts for a website or digital content

Generate or append custom campaign parameters to URLs

Receive data and information in real time

Track and document all activities across devices, networks, and other systems

Track the amount of clicks on individual products to measure campaign results

Manage, organize, and store contact information

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Manage, store and organize emails within the system or via third-party apps

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage various distribution channels, build relations with channel partners, and track their performance

Create, save, and re-purpose templates for emails, forms, etc.

Create, design and manage workflows for repetitive tasks

Analyzes historical and current marketing campaigns to inform future strategy

Creates reports and dashboards to analyze results of campaigns

Identifies which marketing campaigns resolved in open or closed opportunities

Collects marketing campaign performance data across multiple channels

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Manage multiple campaigns in one system

Track and interpret campaign performance metrics

Track and analyze information regarding website visitors

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Send automated marketing emails based on user actions over a predetermined period

Interact with data visualization elements, such as charts and graphs, to drill down into data

Analyze and gain insights into data in real-time

Alter the layout and content of reports

Provides an environment for users to rest their API's functionality, efficiency, and data accuracy.

Protect APIs from threats using authentication, access control and encryption

Allows administrators to create APIs that utilize multiple backend resources and databases.

Expands functionality while maintaining balanced loads. Serves growing demand without reducing functionality.

Limits access to suspicious visitors and monitors for traffic spikes to prevent overloads like DDoS attacks.

Records details related to usage and functionality for analytics and reporting.

Detects anomalies in functionality, user accessibility, traffic flows, and tampering.

Allows administrators to manage pricing and billing of API integration with customer applications.

Manage and direct API requests between clients and backend services

Monitoring and measurement of relevant metrics to assess the performance of IT resources

Active monitoring of systems, applications, or networks

Track revisions and updates made to files and navigate between different versions

The functionality at which APIs integrate with and perform within third-party applications.

Translates complex datasets and backend systems into formats that can be interpreted by applications.

Provides additional functionality for increased security, analytics, monitoring, and other features not included in the native feature set.

Receive data and information in real time

Offers pre-made ad templates that can be filled in.

Allows users to make ads using HTML5.

Auto-creates ads using templating and/or data.

Provides tools to produce ads in multiple languages.

Pre-designed layouts that can be customized to match preferences and requirements

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Allows for multiple versions of a marketing campaign to be run simulanteously.

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Provides a demand side platform within the software itself for ad distribution.

Offers integrations with outside demand side platforms for ad distribution.

Schedules marketing campaigns.

Track and manage the scheduling of tasks

Set up connections to third-party platforms to improve business processes

Ties click activity to specific keywords to identify fraud trends.

Features to help defend and manage refunds from ad networks.

Set up connections to third-party platforms to improve business processes

Track the amount of clicks on individual products to measure campaign results

Track the amount of time users spend on websites

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Track visitors and purpose of visits

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Sends real-time notifications of suspicious activity.

Identifies and alerts to click fraud threats.

Tracks clicks by IP address and monitors behavior based on IP.

Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type.

Receive and/or send email notifications for urgent updates, requests, or other information

Track and report on everything that happens within the system or network

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Ability to determine if a device is using a VPN

Identify bot traffic

Allows users to block IPs of suspicious users.

Audits every click and automatically blocks suspicious IPs.

Enables users to block an IP across all campaigns account-wide.

Manage multiple campaigns in one system

View ETL process data via reports and visualizations like charts and graphs.

Record ETL historical data for auditing and potential data correction needs.

Extract data from the designated source(s) like relational databases, JSON files, and XML files.

Cleanse and re-format extracted data to the needed target format.

Load reformatted data into target database, data warehouse, or other storage location.

Arrange ETL processes to occur automatically on needed time schedule (e.g., daily, weekly, monthly).

Capable of scaling processing power up or down based on ETL volume.

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.

Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.

Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting.

Provides tracking attribution tracking across multiple platforms, i.e. web and app.

Has app install fraud protection capabilities based on indicators from both web and app activity.

Ability to attribute fraud after the event was attributed to a partner.

Supplies metrics around when users remove an app from their device.

Provides app retention metrics based on channels, platforms, or media source.

Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc.

Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place.

Provides the ability to create custom reporting dashboards to further explore attribution data.

Ability to segment data to uncover trends in user engagement and reporting metrics.

Directs traffic based on user's location

Directs traffic based on user's device and/or operating system

Offers pixel tracking or similar features to help users create retargeting campaigns

Tracks visitor engagement metrics such as visits and clicks

Offers attribution data to provide insight into which links are generating the most streams or sales

Tools for sharing or exporting analytics data

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Set up connections to third-party platforms to improve business processes

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Ability to break down and plan multi-step processes

Improves performance based on feedback and experience

Software program that continuously adjusts its behavior based on observed data

Develop potential scenarios to identify risks and opportunities

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Track and interpret campaign performance metrics

Determines the location of a device using GPS or an IP address

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Record active support and chat sessions for auditing and training

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Information to prevent, understand and identify cyber threats

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Track and analyze information regarding website visitors

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Identify a device using a combination of attributes provided by the device's configuration

Collect and analyze traffic data about website visitors

Application programming interface that allows for integration with other systems/databases

Analyze and gain insights into data in real-time

Access software remotely via mobile devices

Ensure compliance with the General Data Protection Regulation protocols

Analyzing keywords to receive insights on search data and other trends

Use AI to generate content in the form of text, images, videos, etc.

Reduce or block bot traffic

Create, manage and track all task activities and progression

Use AI to generate content in the form of text, images, videos, etc.

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Track and document all activities across devices, networks, and other systems

Provides a channel for team members to share media files, communicate, and work together

Share pre-configured sets of data organized and presented in a specific manner with the organization

Alter the layout and content of reports

Collection of all assets in the system

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Add customized logos and colors to align with company branding

Manage advertising space and its sales within your network or publication

Application programming interface that allows for integration with other systems/databases

Assemble applications and processes by dragging over and arranging pre-built components

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Search and filter data across systems to locate required information by entering keywords or certain criteria

Process of planning, scheduling and executing the optimal and effective use of human capital across projects

Securely stores data to prevent data loss or breaches

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Allow users to access multiple services after entering their login credentials once

Review and analyze existing information across documents

A digital list of items that need to be completed

Measure and track time including hours worked and paid time off (PTO)

Specify or track the date/time a project, task, etc., is due for completion

Plan and coordinate all the resources, costs and time needed to execute assignments

Public or private sharing of digital files such as documents, audio/video, images, and more

Notifications that are delivered to users as soon as an event occurs

Track the status and progress of tasks

Define levels of authorization for access to specific files or systems

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Manage the process of evaluating documents or requests submitted for approval

Create, design and manage workflows for repetitive tasks

Manage contact details and communication with clients

An @mention is a way to tag or notify a specific person about a message/post

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Configure existing workflows to meet your organization's needs

Track the status over time for a request, process, asset, or transaction

Create, manage, and send invoices or bills to customers

Supports various video file formats

Track revisions and updates made to files and navigate between different versions

Monitor the progress of projects from start to finish

Leave comments and notes on documents for others to view

Manage digital assets

Search and filter data across systems to locate required information by entering keywords or certain criteria

Store, manage, and track all electronic documents in a centralized location

Central hub for developers to access documentation, tools and resources

Track and document all activities across devices, networks, and other systems

Enforce consistent standards and policies across the entire API lifecycle

Creation of a plan for an API to expose data and functionality to its users

Manage an API from its creation to deployment through updates, monitoring, and maintenance

Track and manage adherence to policies for any service, product, process, or supplier

Track, manage and store the applications of potential future members, customers or candidates

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Track and interpret metrics on the usage of company resources

Track the management and flow of data throughout the organization

View and track pertinent metrics to find patterns and gain insights from data

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work

Use AI to generate content in the form of text, images, videos, etc.

Import and export data to and from software applications

Online portal through which end users can access the system, manage tasks, or obtain information

Allows users to manage data from a number of sources

Connect to big data sources

Assemble applications and processes by dragging over and arranging pre-built components

Test specific APIs to determine if systems are properly functioning

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Active reporting of data and metrics

Supports common databases such as MySQL and Oracle

Create, design and manage workflows for repetitive tasks

Define levels of authorization for access to specific files or systems

Observe and track the demand, usage, progress or quality of a system, product, or user

Trigger clickable pop-up messages

Define levels of authorization for access to specific files or systems

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Conceptual model of how data items relate to each other

Method of analysis that visualizes the series of events that lead towards a defined goal.

For the intention to be used by marketing teams

Allow users to access multiple services after entering their login credentials once

Create, design and manage workflows for repetitive tasks

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Review data from past periods to reveal recurring tendencies and predict future performance

Access software remotely via mobile devices

Set up connections to third-party platforms to improve business processes

System alerts about the need to escalate an issue or request

Import and export data to and from software applications

Provides a channel for team members to share media files, communicate, and work together

Record active support and chat sessions for auditing and training

Graphical representation of data

Identify and analyse the reasons behind accidents

Assemble applications and processes by dragging over and arranging pre-built components

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Use AI to generate content in the form of text, images, videos, etc.

Analytics that breaks the data in a data set into related groups/categories.

Identify and respond to unexpected problems or failures (ie. "negative events")

Track and manage adherence to policies for any service, product, process, or supplier

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Add customized logos and colors to align with company branding

Search and filter data across systems to locate required information by entering keywords or certain criteria

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Predefined actions automatically performed on the occurance of specific events

Application programming interface that allows for integration with other systems/databases

View and track pertinent metrics to find patterns and gain insights from data

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Plan marketing campaigns for events

Market event via social media tools

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Use AI to generate content in the form of text, images, videos, etc.

Import and export data to and from software applications

Manage the process of attracting and converting business prospects into leads

Group campaigns by project, client, or campaign for better management.

Customize contracts and forms to collect specific information

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Observe and track the demand, usage, progress or quality of a system, product, or user

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Pre-designed layouts that can be customized to match preferences and requirements

Pre-made examples and templates for emails

Web form that allows users to enter data that is sent and processed for different reasons

Automatically identify and save contact information of potential customers

Add customized logos and colors to align with company branding

Active reporting of data and metrics

Plan and strategize marketing campaigns

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Process of dividing customers into groups based on common characteristics

Set campaign schedules by selecting start, pause, and end dates

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Create and automatically send premade copy in response to customer messages

Assemble applications and processes by dragging over and arranging pre-built components

Predefined actions automatically performed on the occurance of specific events

Create and send email blasts/campaigns

Application programming interface that allows for integration with other systems/databases

Customize data fields to support various needs and use cases

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Graphical representation of data

Generate one-off reports that meet information requirements

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Connect to big data sources

Search and filter data across systems to locate required information by entering keywords or certain criteria

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Visualize and analyze customer experience across all touchpoints and channels

Tracking the status of previously identified performance measurements

Analytics that breaks the data in a data set into related groups/categories.

Track the management and flow of data throughout the organization

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Identify which applications need to exchange data and enable these data connections

View and track pertinent metrics to find patterns and gain insights from data

Define levels of authorization for access to specific files or systems

Application programming interface that allows for integration with other systems/databases

Looking at data from different sources and finding possible duplicates, or identical matches

Active monitoring of systems, applications, or networks

Collect and maintain structured information that describes data or content

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Planning and managing the execution of tasks or jobs within a computer system, network, or other automated environments

Creation and customization of dashboards

Manage and store data in a database

Allows users to manage data from a number of sources

Import and export data to and from software applications

Use AI to generate content in the form of text, images, videos, etc.

Establish guidelines about how much and what kind of data can be stored in the repository

Connect to big data sources

Alter the layout and content of reports

Allow users to access multiple services after entering their login credentials once

Track revisions and updates made to files and navigate between different versions

Interact with data visualization elements, such as charts and graphs, to drill down into data

Integrate with a third-party accounting system

Receive data and information in real time

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Graphical representation of data

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

Search and filter data across systems to locate required information by entering keywords or certain criteria

Analyze and gain insights into data in real-time

Import, collect, and capture data from multiple sources

Provides a channel for team members to share media files, communicate, and work together

Organize and manage the accomplishments and development of employees or performance of applications or systems

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Assemble applications and processes by dragging over and arranging pre-built components

Process of copying and storing data in more than one site or node

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Supports common databases such as MySQL and Oracle

Create, design and manage workflows for repetitive tasks

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Predict future data based on historical data sets

Move from one database to another, or upgrade the version of database software being used

Set up connections to third-party platforms to improve business processes

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Analyze survey results via statistical testing or crosstabs directly within the software