--- title: Singular Reviews meta\_title: 'Singular Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 529 reviews by the users' company size, role or industry to find out how Singular works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 529 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

# Singular Reviews & Product Details

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Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights.

* * *

Product Website
Singular
Seller
[Singular](https://www.g2.com/sellers/singular)
Discussions
[Singular Community](https://www.g2.com/products/singular/discuss)
Languages Supported

English, Japanese, Korean, Portuguese, Spanish, Chinese (Simplified)

Solution Type

All-in-One

Overview by
Eran Friedman

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## Pricing

Pricing provided by Singular.

### Free

Free

[
View More Pricing Information
](https://www.g2.com/products/singular/pricing)

## Singular Integrations
(23)

What do users say about integrations?

Verified by Singular

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Adjust

](https://www.g2.com/products/adjust/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Apple iOS

](https://www.g2.com/products/apple-ios/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Apple Search Ads

](https://www.g2.com/products/apple-search-ads/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Braze

](https://www.g2.com/products/braze/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

ChatGPT

](https://www.g2.com/products/chatgpt/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Claude

](https://www.g2.com/products/claude-2025-12-11/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Claude Code

](https://www.g2.com/products/anthropic-claude-code/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

CleverTap

](https://www.g2.com/products/clevertap/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Databricks

](https://www.g2.com/products/databricks/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Facebook

](https://www.g2.com/products/facebook/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Facebook for Business

](https://www.g2.com/products/facebook-for-business/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Ads

](https://www.g2.com/products/google-ads/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google BigQuery Data Transfer Service

](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Cloud BigQuery

](https://www.g2.com/products/google-cloud-bigquery/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Looker

](https://www.g2.com/products/looker/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

MAX by AppLovin

](https://www.g2.com/products/max-by-applovin/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Mintegral AppGrowth

](https://www.g2.com/products/mintegral-appgrowth/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Mixpanel

](https://www.g2.com/products/mixpanel/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

PostgreSQL

](https://www.g2.com/products/postgresql/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Redshift

](https://www.g2.com/products/redshift/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Snowflake

](https://www.g2.com/products/snowflake/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Tableau

](https://www.g2.com/products/tableau/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

TikTok Ads

](https://www.g2.com/products/tiktok-ads/reviews)

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 ![Santiago D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Santiago D.")
SD

Santiago D.

Head of User Acquisition

Small-Business (50 or fewer emp.)

7/28/2026

"Great Platform Backed by an Outstanding Team"

5/5

What do you like best about Singular?

What I value most is the human support. Beyond the platform itself—which provides great solutions and is an essential part of the product—the opportunity to work with people who are always willing to help is, in my opinion, its biggest differentiator. That level of partnership and responsiveness is what truly adds value. Review collected by and hosted on G2.com.

What do you dislike about Singular?

If I had to mention one thing, I'd love to see more flexibility in the charting options—for example, being able to combine bar and line charts in the same visualization.

That said, I've been using Singular for less than a month, so I'm still exploring the platform. I don't think I've used it long enough to give a comprehensive assessment of what I dislike, and I'm sure there are many features I haven't discovered yet. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Singular is helping me better understand both my traffic and my users' behavior. Having attribution, campaign performance, and user data in one place makes it much easier to identify what's working, spot opportunities for optimization, and make faster, more informed decisions. Ultimately, it helps me allocate my marketing budget more efficiently and improve overall acquisition performance. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

MD

Marko D.

Marketing lead

Small-Business (50 or fewer emp.)

4/14/2026

"Singular Makes Cross-Channel Reporting and ROAS Tracking Fast and Easy"

5/5

What do you like best about Singular?

Singular is super useful because it brings all our marketing data into one place. It makes it really easy to track performance across different channels and quickly see what’s working and what’s not.

I especially like the flexible reporting and the ability to compare campaigns and ROAS without a lot of manual work. It saves a lot of time and helps us make faster decisions. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Sometimes the platform can be a bit slow, especially when working with larger datasets or more detailed reports. It can slow down the workflow when you need quick insights.

Also, some advanced features like creative analytics require additional upgrades, which can be a downside if you want everything in one place without extra costs. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Singular helps by bringing all our marketing data into one place, which makes daily work much easier. Instead of jumping between tools, I can track performance, compare campaigns, and analyze results in one dashboard.

I also really like the flexibility — being able to customize dashboards and create custom metrics based on our needs is a big plus. On top of that, their support team is very responsive and always helpful when we need assistance. Review collected by and hosted on G2.com.

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7/27/2026
Current UserValidated ReviewerSource: G2 invite on behalf of seller

DZ

Dror Z.

Director of Growth Marketing

Mid-Market (51-1000 emp.)

7/22/2026

"Simple, Reliable Marketing Attribution with Amazing Support"

5/5

What do you like best about Singular?

Simple, easy to integrate, reliable and allows us to do full marketing attribution measuring performance across different channels. Support has been amazing and always available via email or Slack. Price for the same features was also very competitive versus other companies. UI is also easy to understand but the dashboard and charts need to be updated to be more modern. Review collected by and hosted on G2.com.

What do you dislike about Singular?

The UI needs to be improved to make the dashboard and charts more interactive and modern. I also find that sometimes I need to refresh the pages because it takes to long to bring up the data. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Allows us to do full marketing attribution by channel so we know where to allocate our budget based on performance and ROI. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games")
UC

Verified User in Computer Games

Small-Business (50 or fewer emp.)

7/28/2026

"All-in-One Attribution, Cost & Revenue Reporting with Flexible, Insightful Analytics"

5/5

What do you like best about Singular?

What I like most about Singular is the ability to bring attribution, cost, and revenue data together in one place. The reporting is flexible and allows me to analyze performance across different games, partners, campaigns, countries, and operating systems. The platform makes it much easier to monitor campaigns, identify issues, and make data-driven optimization decisions. The support team is also responsive and helpful whenever we need assistance. Review collected by and hosted on G2.com.

What do you dislike about Singular?

One of the main limitations is the lack of an option to configure CPA payouts for agencies. In addition, the current CPE configuration is not flexible or effective enough for our needs, making it difficult to properly manage and track multi event-based campaigns. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Singular helps us consolidate attribution, cost, revenue, and campaign data from multiple sources into one platform. This gives us a clear view of performance across games, partners, campaigns, countries, and operating systems. It saves time, helps us identify tracking or cost discrepancies, and enables faster, data-driven optimization decisions. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services")
UF

Verified User in Financial Services

Mid-Market (51-1000 emp.)

11/20/2020

"Customizable and Efficient with Excellent Support"

5/5

What do you like best about Singular?

The team at Singular is knowledgeable, and the product is very customizable, allowing for a variety of use cases. The support team responds in a very timely manner, and I feel they're always on the forefront of introducing new features. Also, we can do a lot on Singular for measurement without relying on internal product or engineering teams to do extra work. The setup of Singular is easy and straightforward. Review collected by and hosted on G2.com.

What do you dislike about Singular?

I think the product's good as it is. However, it could be improved by coming up with AI innovations for automation and insights - like an AI campaign manager (automate repetitive work), AI data analyst (for any data-related topic), an AI Product Consultant (how to use singular better), new features aimed at placing more control into the marketing team's hands and not being reliant on product or engineering. The less we have to rely on product or engineering, the better it is. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Singular helps us attribute installs to advertising networks, identifying the most efficient ones. It's customizable, enabling extensive measurement without relying on engineering. Review collected by and hosted on G2.com.

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7/23/2026
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services")
AF

Verified User in Financial Services

Mid-Market (51-1000 emp.)

7/23/2026

"Intuitive, Great-Value UA Platform with Responsive Dedicated Support"

4.5/5

What do you like best about Singular?

What I like most about Singular is how easy it is to use for day-to-day user acquisition. The platform is intuitive, so my team can quickly find what we need without a steep learning curve. It's also priced very competitively compared to other attribution platforms, which makes it a great value.

Another big plus is the support. Having a dedicated account manager who is responsive and brings in the right people whenever we need help has made working with Singular a smooth experience.

If I had to suggest one improvement, it would be around fraud detection. Strengthening those capabilities would make an already solid platform even better. Review collected by and hosted on G2.com.

What do you dislike about Singular?

If I had to point out one area for improvement, it would be attribution accuracy. As we scale across more channels, it becomes increasingly important to clearly understand how conversions are being attributed. I think Singular could do a better job with cross-channel attribution, especially when it comes to deduplicating probabilistic attribution and SKAN conversions. Improving this would give teams much more confidence in the numbers they use to make budget decisions. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Singular helps us bring all our marketing data into one place, so we don't have to switch between multiple ad platforms to understand performance. It gives us a single source of truth for attribution, cost, and campaign reporting, which saves a lot of time and helps us make faster optimization and budget allocation decisions.

For a team managing campaigns across multiple channels and at scale, having reliable reporting and unified attribution has made our day-to-day operations much more efficient and reduced the effort spent on manual data reconciliation. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Nicolas V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicolas V.")
NV

Nicolas V.

Mid-Market (51-1000 emp.)

7/28/2026

"Insightful Attribution Tracking with Stellar Support"

5/5

What do you like best about Singular?

I find Singular incredibly useful for keeping track of my attributions across multiple ad platforms like TikTok and Meta in an organized manner. It provides a lot of insights into what's working and what's not, offering a granularity I wouldn't have otherwise. The MCP connection helps me automate some workflows and the analysis I do based on reporting, making it easier to connect data directly into the cloud for analysis. I also appreciate the customer support, particularly Alejandro, our account manager, who is really great. Having a designated Slack channel for support where we receive prompt answers to our questions and issues enhances my experience significantly. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Nothing so far. I mean, as far as my job goes. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Singular helps me organize attributions across multiple ad platforms and provides insights on what's working. The MCP connection automates workflows and reporting, saving time on manual exports. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: Seller invite

 ![Giedrius P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Giedrius P.")
GP

Giedrius P.

Senior UA Specialist

Mid-Market (51-1000 emp.)

12/17/2021

"There are some ups and downs, but the support is mostly timely and professional"

4.5/5

What do you like best about Singular?

The number of metrics and dimensions that can be included in a report.

Support team always ready to help with issues that we encounter.

Product is getting tailored to meet our needs.

We have a dedicated account manager who helps to solve our problems even faster. Review collected by and hosted on G2.com.

What do you dislike about Singular?

There are quite some limitations on the amount of data that can be extracted through the website dashboard; especially troublesome is the fact that there is no longer an option to extract Publisher level data across different apps/networks Review collected by and hosted on G2.com.

Recommendations to others considering Singular:

Once the integration is complete and the data that you see is validated, it's a great tool to have as it will reduce the amount of headache you would be getting if you needed to gather your data from different partner dashboards. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Singular has helped us massively improve our in-house BI as well as gave us a significant opportunity to see and evaluate our revenue, broken down by different dimensions, all in one place. Review collected by and hosted on G2.com.

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4/11/2026
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

LS

Luciana S.

IT Manager 

Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

5/28/2026

"Robust Marketing Analytics with Real-Time Insights and Reliable Data Unification"

4.5/5

What do you like best about Singular?

Singular demonstrates robust marketing analytics and campaigns performance tracking, for business productivity

The tool has remarkable mobile attributions, which gives all stakeholders easy access and manageability

Singular helps in data unification and this happens across multiple platforms and networks

The dashboard has helpful reporting tools and they use the available analytical measures

Singular has magnificent marketing data aggregation and this is automatically generated to bring reliability

The tool provides real time insights concerning spending and campaigns performance tracking

Singular has robust fraud detection solutions and this leads to data accuracy and efficiency Review collected by and hosted on G2.com.

What do you dislike about Singular?

Singular has complex attribution configurations and this leads to operational complexity

The tool has advanced reporting methods and they demands extra learning for easy understanding Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Singular centralizes marketing data and this happens across diverse channels to bring unified access

The advertising ROI is well established and visible, giving the company a perfect opportunity to understand its operations

The tool allows the optimization of campaigns and this happens using attribution insights

The performance reports are shared in a very understandable manner, and no extra time spent to compile all these reports

All ineffective campaigns are well identified and this manages the spending on ad and marketing

The decisions we make from this approach are centrally analyzed and proper insights made Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![ABN D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ABN D.")
AD

ABN D.

4/23/2026

"Unify data, but it needs better UX"

4.5/5

What do you like best about Singular?

I like how Creative IQ in Singular helps me see the creative performance of each of my campaigns, something I would otherwise have to do manually, which saves time and effort. I also appreciate that the team always provided step-by-step guided support for the initial setup of Singular, which makes the process of starting to use the tool much easier. Review collected by and hosted on G2.com.

What do you dislike about Singular?

I don't feel that Singular is very intuitive at the UX level and understanding where to look for each thing. It could be simpler. It could be better if there were descriptions within each section that said what can be done there, or if things were visually well separated and with simple, non-technical language. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

I use Singular to review the performance of my Paid Media campaigns. It resolves data unification and extraction, and with Creative IQ I can see the creative performance of the campaigns without having to review them manually one by one. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite on behalf of sellerAI Translated

## Questions about Singular? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Singular
](https://www.g2.com/products/singular/discussions/new)

 ![Divyanshu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Divyanshu M.")
DM

Divyanshu Mishra
•
Last activity over 4 years ago

What are the new features and preparations for the Cookieless future?

1 Upvote

1

[
Join the conversation
](https://www.g2.com/discussions/what-are-the-new-features-and-preparations-for-the-cookieless-future)

GU

Guest User

What is Singular used for?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/what-is-singular-used-for)

[
View all Discussions
](https://www.g2.com/products/singular/discuss)

## Pricing Options

Pricing provided by Singular.

### Free

Free

### Growth

Contact Us

### Enterprise

Contact Us

[
View More Pricing Information
](https://www.g2.com/products/singular/pricing)

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##### 
##### Singular Features

Marketing Operations

ROI Tracking

Data Collection

Customer Insights

Campaign Activity

Campaign Insights

Reports and Dashboards

Campaign Stickiness

Platform Basics

Attribution Windows

Platform Data

Retention Metrics

Analytics Dashboard

Cross-channel insights

[
View More Features
](https://www.g2.com/products/singular/features)

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