--- title: Singular Reviews meta_title: 'Singular Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 529 reviews by the users' company size, role or industry to find out how Singular works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 529 scale: '5' date_modified: '2026-08-10' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Singular Reviews **Vendor:** Singular **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.6/5.0 **Total Reviews:** 529 ## About Singular Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights. ## Singular Pros & Cons **What users like:** - Users highlight the **exceptional customer support** of Singular, noting quick responses and effective problem-solving. (80 reviews) - Users find Singular to be **easy to implement and user-friendly** , enhancing their campaign management experience significantly. (64 reviews) - Users find Singular's **support and customer service invaluable** , providing timely assistance and tailored solutions effectively. (47 reviews) - Users appreciate the **flexibility and customization** of Singular, enhancing their data analysis and decision-making processes. (46 reviews) - Users value the **clear and user-friendly reporting** capabilities of Singular, enhancing campaign management and support. (36 reviews) - Users value the **deep campaign performance analysis** of Singular, enhancing marketing data consolidation and decision-making. (34 reviews) - Easy Integrations (31 reviews) - Users value the **easy integration and supportive customer service** of Singular for effective data management and analytics. (29 reviews) - Users value the **quick integration implementation** by Singular, appreciating their responsiveness and commitment to user requests. (25 reviews) - Insights (24 reviews) **What users dislike:** - Users note the **poor interface design** of Singular, finding some workflows and UI elements unintuitive and cumbersome. (18 reviews) - Users find the **UI lacking** , as it requires additional support and flexibility for a smoother experience. (18 reviews) - Users note the **limited sharing options** and struggle with accuracy in conversions, impacting trust in performance data. (16 reviews) - Users note **data limitations** like incomplete conversions and delayed reporting, impacting campaign optimization and trust in results. (15 reviews) - Users experience **limited attribution capabilities** with Singular, resulting in gaps and inaccuracies in performance analysis for campaigns. (15 reviews) - Users find **UI design issues** and complex integrations in Singular can hinder usability and slow down analysis. (15 reviews) - Users find **attribution issues** problematic, struggling with unclear credit assignment and reliability across multiple devices. (14 reviews) - Users report significant **dashboard issues** , noting a lack of customization and an unintuitive interface that hinders usability. (14 reviews) - Users often face **integration issues** with Singular, complicating setups and slowing down campaign execution and analysis. (14 reviews) - Users face a **lack of information** regarding cohort setup and documentation, complicating their understanding and usage of Singular. (14 reviews) ## Singular Reviews ### 1. Singular Unifies Cross-Channel Attribution with Strong Cohort & LTV Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2026 **What do you like best about Singular?** Singular does an excellent job unifying attribution and marketing data across all our networks into a single source of truth, which makes cross-channel analysis much faster and more reliable. The cohort and LTV reporting is particularly strong — it lets us track payback curves accurately (D7, D30, D180) without having to stitch together data manually from each network. Another big plus is how well it handles iOS measurement post-ATT; the SKAdNetwork reporting and modeling give us confidence in a space where visibility is usually limited. On top of that, the UI is genuinely intuitive and easy to navigate. For a lean team like ours, that matters a lot — we don't have a dedicated data/BI function, so being able to pull and interpret reports quickly without heavy technical overhead is a real advantage. It lowers the barrier for anyone on the team to jump in and get insights without needing to be a data specialist. Finally, the support from our CSM has been excellent — responsive, proactive, and genuinely invested in helping us get the most out of the platform. That level of attention makes a real difference, especially for a team our size that relies on that guidance to make the most of the tool. **What do you dislike about Singular?** The initial setup and SDK integration can be fairly complex, especially for a lean team without a dedicated data engineering resource — getting all the custom events, cost integrations, and network connections properly configured took more time than expected. Additionally, some of the more advanced reporting and dashboard customization features have a learning curve, and building truly custom views sometimes requires reaching out to support rather than being fully self-serve. Faster turnaround on support tickets for edge cases (like network-specific cost import issues) would also be helpful. **What problems is Singular solving and how is that benefiting you?** Singular solves the core challenge of unifying attribution data from multiple ad networks and platforms into one reliable, consistent source of truth. Before having a tool like this, cross-referencing performance across networks (Google, Meta, IronSource/LevelPlay, etc.) would require manual consolidation, which is both time-consuming and prone to error. For a lean team like ours — without a dedicated data or BI function — the template reports are a huge benefit. They let us quickly build and share cohort performance, LTV, and payback analysis (D7, D30, D180) across our portfolio of titles without needing to build reporting infrastructure from scratch. This significantly speeds up how fast we can make UA and budget allocation decisions. The benefit shows up directly in our day-to-day: faster iteration on campaign optimization, clearer visibility into which titles and markets are performing efficiently, and more confidence in spend decisions since the underlying data is trustworthy and consistent across sources. ### 2. Supportive, Professional but Complex Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Gil G. | Head Monetization & Performance, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Singular?** I like the support and professionalism provided by Singular. They help me mostly with tracking issues regarding mutual partners and attribution with marketing sources, making these processes smoother and more manageable. **What do you dislike about Singular?** I found that cost integration was very difficult to solve, and dealing with edge cases like tracking problems with partners was challenging. Also, the initial setup of Singular wasn't easy. **What problems is Singular solving and how is that benefiting you?** Singular helps me with tracking issues and attribution problems, especially with mutual partners, thanks to their support and professionalism. ### 3. Responsive Partner for Attribution & Integration Needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2026 **What do you like best about Singular?** I like how Singular is super responsive, especially in terms of customer success and the kind of treatment we receive. I also appreciate the documentation, which is working great for me. The overall solution is mostly flawless, which means I don't need a lot of touchpoints with them. I have the resources to learn and delve into specific topics when I need to. Adding new parts or extending the solution works pretty well, and having a responsive point of contact is a great help. Usually, assistance from the tech team is just one or two days away, which is really convenient. **What do you dislike about Singular?** Sometimes Singular feels like a rigid solution, like it has a glass ceiling that limits improvements. Some SDK features aren't exposed, and occasionally, the integration with partners is delayed. There's also a spend accuracy issue at times, which typically takes hours to resolve. Having the data pushed faster and more fluently would be a leverage point for improvement. **What problems is Singular solving and how is that benefiting you?** Singular solves attribution issues by accurately attributing traffic to the right sources. It aggregates spend across networks, manages network integrations, sends and receives data efficiently, and provides comprehensive documentation to support learning and deep dives. ### 4. Excellent Customer Service and a Truly Helpful Account Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2026 **What do you like best about Singular?** The customer service has been excellent, especially Shabtay, our account manager, who is always very helpful whenever we have a problem or a question. **What do you dislike about Singular?** We’re dealing with a data duplication issue, and we still can’t pinpoint the source. On top of that, the loading time is slower than we’d like, and parts of the UI aren’t very intuitive. There also don’t seem to be many customization options. **What problems is Singular solving and how is that benefiting you?** I don’t have a BI system, so connecting it with Claude has worked perfectly for me. I’m using it to build my own marketing BI dashboard, and it’s been a really practical way to pull everything together. ### 5. Great Support, Needs Improvement in Technical Training **Rating:** 4.0/5.0 stars **Reviewed by:** David C. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Singular?** I like Singular's support because I believe the attention given is above the competition. I also consider that the costs are a reason why we switched to Singular from AppFlyer. **What do you dislike about Singular?** Perhaps, the technical training of your clients. We had a problem with the attribution model and it would have been easy to detect the functioning of Singular from the early stages of the project. **What problems is Singular solving and how is that benefiting you?** I use Singular for event management across multiple channels and it solves attribution problems. I really like their support, which I consider superior to that of the competition. ### 6. Intuitive UX and Stellar Support Enhance Onboarding **Rating:** 4.0/5.0 stars **Reviewed by:** Yaniv S. **Reviewed Date:** February 05, 2026 **What do you like best about Singular?** I like that Singular's UX is simple and intuitive, making it easy to navigate. The onboarding process was very easy, which was a big plus for me. I also really appreciate the great support from the team. They were a big help during our transition from another vendor, and have continued to be quick in resolving any issues we encounter. **What do you dislike about Singular?** In mobile apps, everything is awesome, but for tracking web users, the results are less accurate. **What problems is Singular solving and how is that benefiting you?** I use Singular for tracking marketing campaigns, identifying install sources, and user attribution. The simple UX makes onboarding easy, and excellent support ensures quick problem resolution. ### 7. Very happy with Singular! Good tool and decent priced! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2024 **What do you like best about Singular?** Gives clarity on UAC campaigns in a simple and easy to navigate UX. Overall all these mobile attribution tools do the same thing more or less, but Singular has a very competitive price. **What do you dislike about Singular?** Lack of iOS data but that's not because of Singular haha **What problems is Singular solving and how is that benefiting you?** Helps understand how our campaigns are doing and optimize based on that ### 8. Easy Integrations and Smooth Setup with Helpful Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Singular?** I really like the easy way of how we could integrate Singular tool with other marketing platforms. API connectors were easy to use and setup, and even if we were facing some difficulties in the process - all was resolved smoothly with the help of support. **What do you dislike about Singular?** I think that the attribution modelling for web environment could be improved more but I didn't check for a while - maybe it was improved since last time when I was using it. **What problems is Singular solving and how is that benefiting you?** It was helping a lot in collecting and reporting cost data from many different partners and sources. I think that cost reports setup is also quite easy to use and flexible in terms of adding additional fees to the partners. ### 9. Improved Our Campaign Measurement with Advanced Traceability **Rating:** 4.0/5.0 stars **Reviewed by:** Alejandra O. **Reviewed Date:** October 13, 2025 **What do you like best about Singular?** I like how Singular handles deeplinking, which allows us to move web users to the app and take them to specific sites, providing detailed measurement of sales, installations, and users. Additionally, I appreciate its segment analysis and data management capabilities, which are very valuable to us. The cross-device tracking it offers is especially beneficial for us. Also, Singular's help sessions were crucial in resolving our doubts and thoroughly understanding the platform's functionalities and tools. **What do you dislike about Singular?** At first, it was a bit complicated to understand the Singular platform. **What problems is Singular solving and how is that benefiting you?** I use Singular to redirect web users to the app with deep links, which allows me to measure sales, installations, and campaign engagement. Additionally, its data handling and cross-device visibility are invaluable. ### 10. Great Support and Data Access, but Limited Dashboard Customization **Rating:** 4.0/5.0 stars **Reviewed by:** Jessica W. | Growth Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Singular?** Responsive customer support and accessibility to up-to-date data **What do you dislike about Singular?** Dashboards aren't super customizable—a lot of custom metrics and breakdowns are only available via request, whereas a tool like Mixpanel allows a lot of user-friendly features. Singular also only allows you to track 12 in-app events, which is a bit limiting **What problems is Singular solving and how is that benefiting you?** Because we run lead campaigns on iOS, Singular's web-to-app attribution helps us understand how each campaign on each channel is performing from a Cost per Install perspective, as well as providing visibility into post-install metrics. ### 11. Great customer experience, lower price **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Singular?** The solution they offer is really competitive in terms on pricing vs the features they include and the way the system works. The customer service is really dedicated into solve any doubts or issues as soon as they can and they quickly escalate when the responses are not enough for our teams. **What do you dislike about Singular?** I think they can improve the UI/UX to make it more user friendly and intuitive. And also sometimes they have some bugs in the reporting section. They could improve the Dashboards, as visual input allow us to discover mistakes or issues regarding tracking, quicker. Also, they could improve the agency feature, as I believe is still very MVP stage. **What problems is Singular solving and how is that benefiting you?** Mobile attribution, clarity on the data, decrease organic (not identified traffic), see a better ratio of conversion to install by having right numbers and accurate with the stores. Correctly identify fraud sources to optimize traffic, better understanding of conversion-cost ratio. ### 12. Excellent data export to a data warehouse **Rating:** 4.0/5.0 stars **Reviewed by:** Ángel G. | marketing analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Singular?** The export of data to a data warehouse. **What do you dislike about Singular?** Not being able to use event attributes within the UI to create filters. **What problems is Singular solving and how is that benefiting you?** For us, solve the attribution problem in mobile ### 13. An amazing tool for revenue analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Milen D. | Head of product monetization, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Singular?** The UI is clean and intuitive. Singular consolidates data from multiple marketing channels and help us to save time and efforts and take actions based on the data. Great customer support! The team made huge efforts to add all of our partners to the platform in a timely manner. **What do you dislike about Singular?** Some UI improvements are needed - sorting revenue from highest to lowest in the dashboards and etc but we know that the team is already working on it. **What problems is Singular solving and how is that benefiting you?** Singular solves several key problems in marketing analytics by consolidating data from multiple sources, automating reporting, pushing data to our ETL. It's benefiting us by saving time and efforts in compiling reports from multiple sources, using dashboards that are easy to use and with great insights. ### 14. Excellent support and data visualization, but opportunities in owned media attribution **Rating:** 4.0/5.0 stars **Reviewed by:** Karen U. | Gerente Regional de Medios Pagados, Enterprise (> 1000 emp.) **Reviewed Date:** April 25, 2025 **What do you like best about Singular?** The CSM team is very attentive and helps us with all technical matters, their attention is 10/10. The tool itself has very good information visualization and reporting, it's something we use every day, and it's very user-friendly for building dashboards, much better than the competition. The integration of partners is very easy and the custom dimensions are a blessing. **What do you dislike about Singular?** I feel that it is more focused or more friendly for the whole topic of paid media, however, for topics of owned media, we have had many difficulties in visualizing its attribution. **What problems is Singular solving and how is that benefiting you?** It helps us with the impartial attribution of sales among the media, and also helps to visualize the information in a simple and understandable way. ### 15. Two Years of Experience with Singular **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Singular?** The best feature is the ability to easily customize our attribution and fraud rules. We can set up the system to work exactly how we need it to, which gives us confidence in our data and our ad spend. **What do you dislike about Singular?** I've found it challenging that the platform only retains data for 90 days. This short timeframe can be problematic, especially when investigating fraud. It makes it difficult to retrieve historical data needed to build a case or show proof for incidents that surface more than three months later. **What problems is Singular solving and how is that benefiting you?** Singular helps us accurately calculate our marketing ROI across various channels, including influencers, Meta, and Google. ### 16. Singular Helps Us See the Full Picture **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Singular?** What I love most about Singular is how much easier it makes managing all of our marketing data. Their dashboards are flexible, and we can build the views we need without waiting for external reports. Also, their support team has been amazing whenever we have questions — fast, helpful, and always ensuring we get what we need. **What do you dislike about Singular?** If I’m being honest, the platform can feel a little overwhelming at first. There's so much power under the hood that it took us a bit of time (and some help from their team) to fully get comfortable with all the features. Some areas of the interface could also be a little more intuitive, especially when setting up more advanced customizations. **What problems is Singular solving and how is that benefiting you?** As an In-App Monetization Manager, I need to constantly analyze performance across multiple ad networks, campaigns, and partners. Singular solves the major problem of fragmented data by pulling all of our revenue, cost, and attribution metrics into one centralized platform. This saves us a huge amount of time, reduces manual errors, and gives us a much clearer, real-time view of our profitability. ### 17. The product is great, but the best part is the guidance and support from the team. **Rating:** 4.0/5.0 stars **Reviewed by:** Camila L. | Associate Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2025 **What do you like best about Singular?** The platform is user-friendly, and the way it presents information makes it both clear and insightful **What do you dislike about Singular?** When users have multiple devices, it becomes very difficult to attribute data accurately, and Singular loses track, so the data isn't 100% reliable. **What problems is Singular solving and how is that benefiting you?** It enables me to track users from marketing campaigns on Google Ads and Facebook, helping me make more informed investment decisions. ### 18. Singular is a robust & user-friendly, it has the potential to be even more versatile & impactful **Rating:** 4.0/5.0 stars **Reviewed by:** Eyal L. | Head of paid marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2025 **What do you like best about Singular?** **Singular MMP Platform Review** Singular has proven to be an excellent choice for mobile measurement and marketing analytics. Its **responsive support team** stands out, always available to resolve any issues promptly, ensuring smooth operations. The **intuitive user interface** makes navigation and usage a breeze, even for less technically inclined users. Additionally, the platform runs seamlessly, with **no technical glitches**, which is a significant plus in ensuring consistent performance. **What do you dislike about Singular?** However, one downside is the limited number of partners currently integrated with the platform. This has required us to **invest time and effort in onboarding and integrating new partners**, which can slow down campaign execution and optimization **What problems is Singular solving and how is that benefiting you?** SKAN attribution ### 19. Some of the features to understand creative performances are great **Rating:** 3.5/5.0 stars **Reviewed by:** Paritosh . | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2025 **What do you like best about Singular?** Deeper analysis of campaign performance across paid channels **What do you dislike about Singular?** Number of affiliate publishers in India region are lower **What problems is Singular solving and how is that benefiting you?** Like the fraud prevention suit as it helps control fraudulent attributions due to click injections. ### 20. Powerful tools for tracking your marketing campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Singular?** Singular has many powerful tools for managing and interacting with attribution, adspend, and admon data (among other things), as well as a very nice query interface for quickly looking up information. The platform is flexible enough that we can add custom data dimensions to our reports and to exports to our own data warehouse. The onboarding process was done with a lot of support, and our account manager, Simon, is always available to escalate any issues we've put in with the support teams. The platform has robust documentation as well. **What do you dislike about Singular?** Some of the tools that make it easy for end users to get started become a bit limiting when you get to power-user status, and require support tickets to resolve. There can also be timezone issues with level 1 support which might extend the length of a request, but this is dependent on where you are located. **What problems is Singular solving and how is that benefiting you?** Centralized collection of attribution, adspend, and admon data Powerful tools for retrieving this data ### 21. Good from a day-to-day user perspective, but tech and tech support could be improved. **Rating:** 4.0/5.0 stars **Reviewed by:** John R. | Ad Monetization Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Singular?** -Solid UI with a good range of analytical tools. Everything is fairly intuitive. -No conflict of interest between Singular and our business—in the past, I've had to stop working with other MMPs because of their relationship to app developers and/or ad networks. -Great reps who are responsive on day-to-day issues. -Service has been reliable in my experience without any significant outages. **What do you dislike about Singular?** -Once issues have been escalated from our rep to the ticketing system, there are very long response gaps, which can extend resolution times by several weeks when all is said and done. -Reports often take a very long time to generate in the UI and occasionally won't generate at all. **What problems is Singular solving and how is that benefiting you?** Aside from the standard UA and ad monetization tracking, Singular is helping us: -Get a better sense of iOS traffic via the unified view. -Track instances of fraud and resolve any disagreements stemming from that. ### 22. Data analyst working with Singular (mobile gaming) **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Singular?** - whenever we had issues that were either data or documentation related, the support we received from Singular was always fast and efficient - makes it easier for us to have a simple solution for ingesting data into data-bases without having to figure out the bulk of the APIs ourselves - accurate revenue when it comes to ads and iaps (comparison with consoles and ad monetization sources) **What do you dislike about Singular?** - the loading time of the reports is pretty slow and could be improved - it happened a few times that the tech documentation wasn't super explicit and had to wait for clarification from support - there have been some mishaps with data formatting that was ingested into our data-base but they were quickly solved **What problems is Singular solving and how is that benefiting you?** It helps us to better understand the costs and revenue generated by campaigns but also very importantly by the specific assets and placements used. It made our reporting pipeline smoother. ### 23. Cost-Effective, Easy to Integrate, with Great Support, but Some Features Come at an Extra Cost **Rating:** 4.0/5.0 stars **Reviewed by:** David V. | Senior Online Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Singular?** Singular has proven to be an excellent choice for our needs. The integration process was seamless, and their documentation is top-notch, making it easy for our team to get up and running quickly. Additionally, the support team is responsive and helpful, ensuring any issues or questions are quickly addressed. We also appreciate that the platform is cost-effective, providing great value for the features and capabilities it offers. **What do you dislike about Singular?** Some features which are included in the basic packages of competing products are only available as paid add-ons with Singular. While the platform itself is affordable, these additional costs can add up depending on the specific features you need. **What problems is Singular solving and how is that benefiting you?** Before switching to Singular, we were using a competitor's solution that was effective but came at a higher cost. Singular is solving the same problems—primarily, the challenge of accurately tracking and attributing our marketing efforts across multiple channels—but at a much more affordable price point. The cost savings we’ve achieved by switching to Singular, combined with the platform’s ease of integration and robust support, have been a huge benefit to our team. Now, we’re able to allocate more of our budget to actual marketing efforts rather than software costs, which has further enhanced our efficiency and effectiveness. ### 24. The onboarding team from Singular has been extremely helpful **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Singular?** I love the fact that the onboarding team is extremely hands-on and the Singular dashboard is very easy to customize and understand. **What do you dislike about Singular?** There are a few OEMs we have tried to onboard that are not integrated with Singular but are integrated with Appsflyer and Adjust. If they could get more platforms onboard properly, that would be great. **What problems is Singular solving and how is that benefiting you?** 1. Mobile attribution: this allows me understand how the different partners and campaigns are helping me to achieve the set goal and this helps decide optimization actions and budget scaling. 2. Being able to create custom events and calculate the CVR and CPE right on the dashboard is extremely helpful. Helps look further down the funnel before making decisions on optimization. 3. Web to app attribution tracking 4. Tracking costs of non-app campaigns ### 25. Great potential **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Singular?** Our team that supports us on Singular side is great , very responsive . Support tickets are being answered fast. **What do you dislike about Singular?** Dashboards and documentations are confusing. **What problems is Singular solving and how is that benefiting you?** Mobile attribution - wouldn't be able to work without it. ### 26. Singular Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Singular?** Ease of implementation and dynamic use. Practical when it comes to seeing results and good support. **What do you dislike about Singular?** Some discrepancies with the platforms *we are already with a ticket for resolution **What problems is Singular solving and how is that benefiting you?** Web discrepancies. Be as precise as possible vs real results/platforms ### 27. My experience working with Singular is overall positive. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Singular?** We rely on Singular data to assess our marketing campaigns' effectiveness on a daily basis. The UI is easy to navigate, and there is adequate help documentation to aid. Singular support team is generally quick to respond to our requests, which often cover different issues from various team functions (UA, Data, BI, Finance). Our rep is specifically attentive and frequently checks in to offer more help and ideas for improvement. **What do you dislike about Singular?** For more complex data issues, sometimes it can be difficult and frustrating to communicate only through the support ticket where response time could be slower (a few days - a week) and multiple Singular teams need to be involved and get on the same page. **What problems is Singular solving and how is that benefiting you?** Mobile app attribution and cost data aggregation ### 28. The MMP service that does the job! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Singular?** A very good customer support. Friendly and helpful. Personally I like Singulars reports and dashboards, even though our company uses our own dashboarding system and only ingests MMP data to it. **What do you dislike about Singular?** Well, the only problem was the support for UE4, but to be fair I have to say that we needed to use an older version of the engine, which was the source of troubles. **What problems is Singular solving and how is that benefiting you?** First and foremost - proper cohorted campaign ROI calculation. Also a number of other KPIs that are for decision makers to see. ### 29. Easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2024 **What do you like best about Singular?** APIs are very easy to use but limited in the cohort data **What do you dislike about Singular?** Very low limit for tracking events, any app has more than 12 events that would like to track, especially for gaming. **What problems is Singular solving and how is that benefiting you?** Source of Truth, centralizing all the data in one place, fast to pull data. ### 30. Easy to Integrate to from a Data Engineering Perspective **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Singular?** It was very easy for our Data Engineering team to integrate to Singular and load data into our data lake/warehouse. The support team was also very supportive throughout the integration process **What do you dislike about Singular?** Singular does not have a direct connection to ClickHouse, which is not really a bad thing. We were able to use GCS as our data destination **What problems is Singular solving and how is that benefiting you?** It helps my team track attibution data, and seamlessly loads this data into our data lake/warehouse ### 31. Great experience with customer success manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2024 **What do you like best about Singular?** The capability to support COPPA needs. The experience with our custmer success manager has been great and satisfactory. **What do you dislike about Singular?** Sometimes the saved reports do not load, which inhibits my ability to do my analyses efficiently. **What problems is Singular solving and how is that benefiting you?** Proper mobile attribution ### 32. Great Customer Support with straightforward data ingestion process **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Singular?** Singular has helped us streamline data collection across different channels. It makes our data pipeline more efficient and easier to work with. In addition, the data can be easily normalized with Singular's pipeline **What do you dislike about Singular?** The backfill window is limited, which means new data sources have limited time ranges **What problems is Singular solving and how is that benefiting you?** Singular has allowed us to have a normalized format across channels. It makes our reporting and modeling processes more efficient and makes the QA process easier ### 33. Excellent Support and Problem Solving **Rating:** 4.0/5.0 stars **Reviewed by:** Eva J. | Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Singular?** Customer Success and Customer Support are well established and work well. I appreciated the new features and how open Singular is for feedback. **What do you dislike about Singular?** Some features are not entirely intuitive. I missed being able to use API in gsheet. **What problems is Singular solving and how is that benefiting you?** Used Singular for all our Marketing Analytics, ETL tool and to build our internal Reporting and dashboards. ### 34. Pleasant experience when it comes to Singular integration to internal tools. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Singular?** Very client-oriented, we really like the integration possibilities Singular provides - especially for DWH syncs. **What do you dislike about Singular?** Some more complex tickets take too much time to resolve. **What problems is Singular solving and how is that benefiting you?** Track performance of our Campaigns and UA efforts... ### 35. Great attribution service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Singular?** Great support team and easy integration. **What do you dislike about Singular?** UX could be better, in some features there are many options that are not necessarily needed. **What problems is Singular solving and how is that benefiting you?** Aggregating all the data and getting KPI reports per campaign ### 36. Complete view of ROI using Singular **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2024 **What do you like best about Singular?** To get an aggregate of all the attribution data in a single place. It is very easy to understand. Any doubts are quickly resolved by the team and it is fairly easy to work with them. All our teams depend on singular on a day to day basis. The governance feature is cherry on top. We have also integrated other tools in our stack with singular. Also the ability to create weblinks is one of the most used feature by us. **What do you dislike about Singular?** Sometimes the interface can be a bit slow and confusing. **What problems is Singular solving and how is that benefiting you?** Helps us to attribute our leads and figure out the performance of campaigns including traffic and conversion. ### 37. Great MMP Partner for start-up companies! **Rating:** 4.0/5.0 stars **Reviewed by:** Nebile . | Senior User Acquisition Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2024 **What do you like best about Singular?** - well-priced starter pack tailored for our needs as a start-up company. - great customer support - product improvement - ease of integration **What do you dislike about Singular?** - long loading time for the reports - lack of filter by install numbers **What problems is Singular solving and how is that benefiting you?** Creating dashboards with various charts and tables Tracking ad revenue and IAP revenue together Creative reports ### 38. Flexible & useful tool with a fair pricing model **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2023 **What do you like best about Singular?** Singular reporting flexibility is great, working with data here is easy and intuitive. Creative reporting helped us a lot in analysing the performance. Setting up a partner or a custon integration is intuitive and easy. We also set up the Raw data export without any major difficulties and Singular team was super helpful. Singular pricing is way more suitable for us comparing to other tools due to it's connection to ad spend rather than the volume of installs / events. **What do you dislike about Singular?** Some of the new features may be buggy at first and take some time to fix. Visualisation could be done a bit better. There are also some minor issues with metrics naming /logic, but nothing major. **What problems is Singular solving and how is that benefiting you?** We use Singular as MMP and so far it worked perfectly. The main rask is of course tracking the different traffic sources and analysing their efficincy. With additiona of some custom events and groups and a proper integration it works well for this task both for old school IDFA tracking and SKAN ### 39. Partner on your Team **Rating:** 4.0/5.0 stars **Reviewed by:** Eva J. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Singular?** I had a great experience with Singular support. They were quick to react and resolve issues, as well as explain data. I appreciated the effort they put into making SKAN data usable for end users through workshops. The Singular team left me with the impression that they are very knowledgeable and happy to share that knowledge with their clients on a one-on-one basis if needed. They are open to receiving feature requests, partner integrations etc. making the partnership feel collaborative. **What do you dislike about Singular?** The export log could be more user-friendly. As someone who is not very technical, I would appreciate having API links that I could import into spreadsheets to make some of the reports more dynamic and quickly generated. **What problems is Singular solving and how is that benefiting you?** We use Singular as an MMP and basis for building our internal BI tool for marketing (user acquisition and retargeting) analytics. They've helped us build our BI and their data has shown to be reliable, with minor issues. **Official Response from Yoni Amias:** > Hi Eva, we really love working with you and your team. Thank you so much for taking the time to write this review. It's so great to hear that you've been so pleased with our support and SKAN knowledge. We will have the team chat to you about export options that make sense for your data needs. Thank you again! We look forward to continued growth with you ### 40. I use Singular for cost aggregation of marketing partners I work with. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** November 01, 2023 **What do you like best about Singular?** Support team are responsive and quick. UI easy to understand. New partners are quick to setup. **What do you dislike about Singular?** Don't cover every partner we want to work with (eg Digital Turbine Single Tap). Would like to see more proactive suggestions from the team regarding partners to test, etc. **What problems is Singular solving and how is that benefiting you?** Aggregating data from many partners preventing us from needing to maintain all of these connections. ### 41. Singular Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Singular?** User friendly UI, Singular ETL is reliable, hardly any issues **What do you dislike about Singular?** Support via Zendesk is slow, replies can take over a week **What problems is Singular solving and how is that benefiting you?** Singular ETL lands the data in our cloud data warehouse removing the need for internal process ### 42. very supportive and friendly platform **Rating:** 4.0/5.0 stars **Reviewed by:** Sudhir K. | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2023 **What do you like best about Singular?** The customer support is a very supportive and singular is a very friendly platform **What do you dislike about Singular?** the singular support team should be quick **What problems is Singular solving and how is that benefiting you?** It really helps us in attribution model ### 43. Senior Performance Marketing Executive **Rating:** 4.0/5.0 stars **Reviewed by:** Selen Y. | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Singular?** Ease of use and good at cost integration. **What do you dislike about Singular?** Frequency of Use is rare cause the benefitting less and slow learning of the product **What problems is Singular solving and how is that benefiting you?** Cost integration ### 44. My thoughts on Singular **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2023 **What do you like best about Singular?** Their speedy response in dealing with any risen tickets **What do you dislike about Singular?** To be honest I don't have any issues with Singular at the moment **What problems is Singular solving and how is that benefiting you?** Clarity on our attribution data ### 45. Linking Made Easy! **Rating:** 4.0/5.0 stars **Reviewed by:** Ameena F. | Global Social Media Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2022 **What do you like best about Singular?** I like how straightforward the linking process is. While we had Singular reps do a live-walk-through on creating links and reports, I found the online walk-through just as helpful. **What do you dislike about Singular?** Like any linking website, there are some nuances, but nothing we haven't been able to solve. The Singular reps have all been extremely helpful and always available when we need help, which is a huge plus. **What problems is Singular solving and how is that benefiting you?** We suddenly had a problem with links that were live on social media platforms. They were all producing a broken journey for our users and we couldn't figure out why. Singular helped us realize it was an iOS and Android problem and helped us find a work around. **Official Response from Yoni Amias:** > Thank so much for taking the time to write in about Singular's linking capabilities Ameena. Happy that you've found us to be a helpful partner and that we could find good solutions to the challenges you've faced. Looking forward to working together through 2023. Happy holiday season ### 46. Overall good **Rating:** 4.0/5.0 stars **Reviewed by:** Jayesh V. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Singular?** UI is easy and fast to understand. Customer support is very good. **What do you dislike about Singular?** Have observed a lot of data tracking problems. Not sure if they are only related to us or an industry - wide problem. **What problems is Singular solving and how is that benefiting you?** Mobile app attribution. **Official Response from Yoni Amias:** > Thanks so much for taking the time to write in Jayesh. We're happy to read that you're having such a good experience with Singular. ### 47. Good mmp for mobile games **Rating:** 4.0/5.0 stars **Reviewed by:** Bohdan T. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2023 **What do you like best about Singular?** Works properly, good support, useful dashboard **What do you dislike about Singular?** No real-time callbacks, dashboard and some things are not fully flexible **What problems is Singular solving and how is that benefiting you?** Just works properly and we met no issues yet ### 48. Singular has been satisfactory with the chosen services **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Singular?** The best part about singular is their customer relationship management. **What do you dislike about Singular?** Singular's UI can definitely be more user friendly considering the primary users are non technical **What problems is Singular solving and how is that benefiting you?** Canpaign level attribution ### 49. Highly recommend Singular MMP **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2022 **What do you like best about Singular?** Singular Customer service and marketing attribution and tracking approach were perfect for my company's unique challenges. They are flexible and adaptable to whatever custom solution you need with a personable approach. **What do you dislike about Singular?** Not much, but it can be a learning curve with the integration if you are not tech-savvy. However, it is by far the most user-friendly dashboard I have seen out of all the MMP and they are there to support you every step of the way. **What problems is Singular solving and how is that benefiting you?** Marketing Attribution, spending and integrating with third-party ad platforms **Official Response from Yoni Amias:** > Thanks so much for taking the time to write this review. It is really gratifying to see that the product has answered a gap and is giving you the customization and flexibility that you need. We look forward to continuing to support your analytics and attribution through 2023 and beyond. ### 50. Informative session **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2023 **What do you like best about Singular?** Feature rich, competitively priced, responsive support **What do you dislike about Singular?** The UI is not very intuitive, the clustering in UI can be better **What problems is Singular solving and how is that benefiting you?** Attribution and analytics **Official Response from Yoni Amias:** > We're happy to read that you enjoy our product, price and support! We take your feedback on our UI seriously and are constantly making changes in this regard. Thank you so much for taking the time to write this review. ## Singular Discussions - [What are the new features and preparations for the Cookieless future?](https://www.g2.com/discussions/what-are-the-new-features-and-preparations-for-the-cookieless-future) - 1 comment, 1 upvote - [What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?](https://www.g2.com/discussions/what-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners) - 1 comment, 1 upvote - [How can Singular help on media planning and forecast?](https://www.g2.com/discussions/15555-how-can-singular-help-on-media-planning-and-forecast) - 1 comment, 1 upvote - [View Singular pricing details and edition comparison](https://www.g2.com/products/singular/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A00%3A09+-0500&secure%5Bsession_id%5D=52322ca8-5260-44c0-867b-5b72e7552328&secure%5Btoken%5D=57f6fa547ed670da767ef322b34cf279f326cbced904b7306a7620005f486ade&format=llm_user) ## Singular Integrations - [Adjust](https://www.g2.com/products/adjust/reviews) - [Apple iOS](https://www.g2.com/products/apple-ios/reviews) - [Apple Search Ads](https://www.g2.com/products/apple-search-ads/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [MAX by AppLovin](https://www.g2.com/products/max-by-applovin/reviews) - [Mintegral AppGrowth](https://www.g2.com/products/mintegral-appgrowth/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [PostgreSQL](https://www.g2.com/products/postgresql/reviews) - [Redshift](https://www.g2.com/products/redshift/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) ## Singular Features **User Identification** - User Segmentation - Geolocation - Predictive Analytics **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation - Customizable Templates - WYSIWYG Editor **Trading** - Keyword Tracking - Refund Management - Third-Party Integrations - Click Tracking - Time on Site Tracking - ROI Tracking - Visitor Tracking - Conversion Tracking - Campaign Management **Management** - Reporting - Auditing **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **API Construction** - API Testing - API Security - Orchestration - Scalability **Testing Tools** - Dynamic Versioning - A/B Testing **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules - Email Alerts - Activity Monitoring - Social Media Monitoring - VPN Detection - Bot Detection **Functionality** - Extraction - Transformation - Loading - Automation - Scalability - Non-Relational Transformations - Data Extraction **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Audience Targeting** - Geographic Targeting - Device/OS Targeting - Retargeting **Additional Functionality** - Data Mapping - Monitoring - Charting - Integration Management - Reporting/Analytics - Ad hoc Analysis - Access Controls/Permissions - API - Match & Merge - Real-Time Monitoring - Metadata Management - Pipeline Management - Job Scheduling - Dashboard Creation - Data Storage Management - Multiple Data Sources - Data Import/Export - Generative AI - Data Quality Control - Data Connectors - Customizable Reports - Single Sign On - Version Control - Visual Analytics - Accounting Integration - Real-Time Data - eCommerce Management - AI Copilot - CRM - Data Visualization - SSL Security - Search/Filter - Real-Time Analytics - Data Capture and Transfer - Collaboration Tools - Performance Management - Data Synchronization - Drag & Drop - Data Replication - Activity Dashboard - Database Support - Workflow Management - Alerts/Notifications - Predictive Analytics - Data Migration - Third-Party Integrations - Reporting & Statistics - Data Analysis Tools **Metrics** - Engagement - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **API Management** - Traffic Control - Logs/Documentation - API Monitoring - Monetization - API Gateway - Performance Monitoring - Real-Time Monitoring - Version Control **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling - Task Scheduling - Third-Party Integrations **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking - Multi-Campaign **Analytics** - Digital Analytics - Attribution - Data Sharing and Exporting **Additional Functionality** - Task Management - Generative AI - Role-Based Permissions - Activity Tracking - Collaboration Tools - Publishing/Sharing - Customizable Reports - Asset Library - AI Copilot - Customizable Branding - Advertising Management - API - Drag & Drop - Reporting & Statistics - Search/Filter - Resource Management - Secure Data Storage - Tagging - Single Sign On - Document Review - To-Do List - Time Tracking - Deadline Management - Project Management - File Sharing - Real-Time Notifications - Task Progress Tracking - Access Controls/Permissions - Content Management - Approval Process Control - Workflow Management - Client Management - @mentions - Activity Dashboard - Configurable Workflow - Status Tracking - Billing & Invoicing - Video Support - Version Control - Project Tracking - Commenting/Notes - Digital Asset Management **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Data Integration** - App Integration - Data Transformation - Plugins - Real-Time Data **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Campaign Analytics - Geolocation - Performance Metrics - Session Recording - Activity Dashboard - Threat Intelligence - Reporting & Statistics - Website Analytics - AI Copilot - Device Fingerprinting - Web Traffic Reporting - API - Real-Time Analytics - Mobile Access - GDPR Compliance - Keyword Analysis - Generative AI - Bot Mitigation **Additional Functionality** - Search/Filter - Document Management - Developer Portal - Activity Tracking - API Governance - API Design - API Lifecycle Management - Compliance Management - Application Management - Dashboard - Usage Tracking/Analytics - Data Mapping - Reporting/Analytics - AI Copilot - Rules-Based Workflow - Generative AI - Data Import/Export - Self Service Portal - Multiple Data Sources - Data Connectors - Drag & Drop - Testing Management - User Management - Data Synchronization - Real-Time Reporting - Database Support - Workflow Management - Access Controls/Permissions **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning - AI/Machine Learning - Scenario Planning ## Top Singular Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (132 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (722 reviews)