--- title: Singular Reviews meta\_title: 'Singular Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 529 reviews by the users' company size, role or industry to find out how Singular works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 529 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

# Singular Reviews & Product Details

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Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights.

* * *

Product Website
Singular
Seller
[Singular](https://www.g2.com/sellers/singular)
Discussions
[Singular Community](https://www.g2.com/products/singular/discuss)
Languages Supported

English, Japanese, Korean, Portuguese, Spanish, Chinese (Simplified)

Solution Type

All-in-One

Overview by
Eran Friedman

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## Pricing

Pricing provided by Singular.

### Free

Free

[
View More Pricing Information
](https://www.g2.com/products/singular/pricing)

## Singular Integrations
(23)

What do users say about integrations?

Verified by Singular

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Adjust

](https://www.g2.com/products/adjust/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Apple iOS

](https://www.g2.com/products/apple-ios/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Apple Search Ads

](https://www.g2.com/products/apple-search-ads/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Braze

](https://www.g2.com/products/braze/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

ChatGPT

](https://www.g2.com/products/chatgpt/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Claude

](https://www.g2.com/products/claude-2025-12-11/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Claude Code

](https://www.g2.com/products/anthropic-claude-code/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

CleverTap

](https://www.g2.com/products/clevertap/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Databricks

](https://www.g2.com/products/databricks/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Facebook

](https://www.g2.com/products/facebook/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Facebook for Business

](https://www.g2.com/products/facebook-for-business/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Ads

](https://www.g2.com/products/google-ads/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google BigQuery Data Transfer Service

](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Cloud BigQuery

](https://www.g2.com/products/google-cloud-bigquery/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Looker

](https://www.g2.com/products/looker/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

MAX by AppLovin

](https://www.g2.com/products/max-by-applovin/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Mintegral AppGrowth

](https://www.g2.com/products/mintegral-appgrowth/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Mixpanel

](https://www.g2.com/products/mixpanel/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

PostgreSQL

](https://www.g2.com/products/postgresql/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Redshift

](https://www.g2.com/products/redshift/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Snowflake

](https://www.g2.com/products/snowflake/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Tableau

](https://www.g2.com/products/tableau/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

TikTok Ads

](https://www.g2.com/products/tiktok-ads/reviews)

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 ![Jiale (Jerry) C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jiale (Jerry) C.")
JC

Jiale (Jerry) C.

Undergrad Virtual Insight Series Participant

Mid-Market (51-1000 emp.)

7/25/2026

"Simple and Intuitive, Needs Better API Support"

3/5

What do you like best about Singular?

I like that Singular is very simple and intuitive to use. I also find it really helpful that there's a page where I can easily check whether my connection is alive or if the data is behind. This feature is very easy to use, and it helps me ensure all my spend data is up to date. Review collected by and hosted on G2.com.

What do you dislike about Singular?

There are some channels where the data is only in sale, which is annoying because I don't have an API connection to Singular for those. This means I have to do some manual updates if I want all the data in one place. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Singular lets me centralize all my band data with ease, using API collections. I don't worry about verifying data, and there's a simple interface to check connection status and data timeliness. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games")
AC

Verified User in Computer Games

Small-Business (50 or fewer emp.)

8/27/2025

"Good Tech."

2.5/5

What do you like best about Singular?

After my last post, one of the founders reached out, and created a more acceptable pricing model. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Improve dashboard speed, include cohort LTV prediction. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Singular handles all our mobile install attribution. Review collected by and hosted on G2.com.

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8/28/2025
Current UserValidated ReviewerSource: Organic

 ![Saleh N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saleh N.")
SN

Saleh N.

Small-Business (50 or fewer emp.)

3/15/2023

"Great at some things, woeful at others"

3/5

What do you like best about Singular?

Sigular simplifies SKAN postbacks, and makes it easier to set SKAN models and view performance. Review collected by and hosted on G2.com.

What do you dislike about Singular?

- Awful, awful graphs (ones that would not pass a third-grade math class) e.g., looking at 3 comparable metrics (# of users going through 3 steps in a funnel) of similar magnitude (30-120), Singular decides to put each on a different scale. As a result, you get 3 bars across time with no way to compare their heights because they're on different scales! Who came up with this bright idea??

- It's supposed to simplify the various reporting data streams (e.g., installs reported by the tracker, SKAN, and network). However, in the Source report (supposedly meant to be the single table to simplify your life), the installs (vaguely defined) are 1/3rd of those reported thru the network AND SKAN. Headscratcher, for sure.

- Charts and tables take forever to load or refresh.

- Singular links have yet a ways to go before being a true linking solution (e.g. unusable for referrals or affiliates) Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

SKAN postback management and conversion value modeling Review collected by and hosted on G2.com.

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Response from Yoni Amias of Singular

[Editedit](https://www.g2.com/survey_responses/singular-review-7835652/official_response/edit)

Hi Saleh, thank you so much for taking the time to write in your honest feedback. I really am sorry about the frustrations you have experienced and would definitely welcome a deeper product feedback conversation with you - particularly with the view to supporting your set up and work on the Singular platform.

Owing to our level of granularity and reporting flexibility, we know that the set up may be confusing for some and are continuously working to update and improve; your input would be invaluable.

Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games")
UC

Verified User in Computer Games

Enterprise (\> 1000 emp.)

11/2/2023

"Singular review"

2.5/5

What do you like best about Singular?

Good tech stack and has integration with a wide range of channels Review collected by and hosted on G2.com.

What do you dislike about Singular?

Customer service can be slow at times and responses are usually the same each time Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Comprehensive cost integration and reporting for marketing campaigns, at in-depth granularity Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games")
AC

Verified User in Computer Games

Enterprise (\> 1000 emp.)

11/29/2022

"UI bugs & site errors make using Singular as an MMP challenging. But account team is supportive."

3/5

What do you like best about Singular?

We appreciate the very on-hands support our company gets as a client. They have been really supportive of addressing our needs and for simply being available and accessible for additional support. Review collected by and hosted on G2.com.

What do you dislike about Singular?

The frequent data, UI, and reporting issues causes a considerable amount of time going to waste on troubleshooting issues that shouldn't exist to begin with. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Singular is primarily used at our company as our mobile measurement partner. Review collected by and hosted on G2.com.

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12/7/2022
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games")
AC

Verified User in Computer Games

Small-Business (50 or fewer emp.)

5/17/2022

"Neutral - There's things we like and there's things we are looking to get"

2.5/5

What do you like best about Singular?

The weekly syncs and support we get, Shabtay has been great. Review collected by and hosted on G2.com.

What do you dislike about Singular?

I don't know enough about all the products and technical capabilities to comment.

I don't like how there's a lot of alerts with account disconnects and data delays. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Getting media spend data back into our warehouse, but looking for more of the platform metrics and activity measurements, like conversion events and what sources they come from (web vs server CAPI) Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services")
UF

Verified User in Financial Services

Enterprise (\> 1000 emp.)

3/15/2022

"It's a good integration platform and I am looking for more flexibility on it"

3/5

What do you like best about Singular?

1 place for all ETL jobs so that it is easy to maintain by dev Review collected by and hosted on G2.com.

What do you dislike about Singular?

I would like some campaign management feature there to handel dimensional data Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Intergrated all spend in Singular. It's still in proceess but Singular and our MP team already made some big progress Review collected by and hosted on G2.com.

Show More

Response from Yoni Amias of Singular

[Editedit](https://www.g2.com/survey_responses/singular-review-5427438/official_response/edit)

Your feedback is really important for us to continue meeting your needs. So happy that ETL has been such a benefit for you and that you are in the process if being able to see all of your spend in one Singular space. Thanks so much for taking the time to write this review

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Ivan O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ivan O.")
IO

Ivan O.

Head of Data

Mid-Market (51-1000 emp.)

10/10/2019

"Accurate Data in an Awful UI"

2.5/5

What do you like best about Singular?

It's great to have all the data centralized on one platform. Otherwise, we would have to create scripts to pull the data from each network's API. So, in our use case, it definitely can speed up our workload. It has a good support, every time we have an issue it was a quick answer. Review collected by and hosted on G2.com.

What do you dislike about Singular?

The UI is not that flexible, it takes a lot of time on response. If I were you, I would probably try to work harder on it. I've tried also Appsflyer and have similar issues so it could a good point to stand out vs your competitors.

On the other hand, we have also had some issues related to the data load. Once, we lost the expenses from Adwords for the last 7 days and since it's a major network for us it broke all our ROI related reports. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

As far as I know, since I work on Data and not directly in business, we currently use Singular only for reporting purposes related to the costs of our campaigns at different levels. At first, we tried to use it as a replacement to AppsFlyer but we experienced some discrepancies with it and decided to keep it on AppsFlyer's side.

Regarding the benefits, as I mentioned above, on my side at least it's related to have only one source of information. We could have probably leveraged more from it If we had used it as an attribution platform as well. Review collected by and hosted on G2.com.

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Response from Elizabeth Lauer-Lopez of Singular

[Editedit](https://www.g2.com/survey_responses/singular-review-3389456/official_response/edit)

Hi Ivan, It would be great to understand what dimensions you need to pull your reports in. If you reach out to your Customer Success Manager, me and our support team, we will try to replicate the slowness you are experiencing and see what we can do to optimize it. We've also released an ETL solution that takes your aggregated data and manage the delivery of that data to your internal BI and/or visualization tool. If that's something that you think you could benefit from versus manually running reports or using our reports bookmark solution, please do let us know.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Music](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Music")
UM

Verified User in Music

Mid-Market (51-1000 emp.)

10/17/2019

"Singular has been a value add"

3/5

What do you like best about Singular?

Singular has a solid interface that allows you to clearly see attribution information for your marketing programs. We use Singular to segment device sources and push to our internal acquisition attribution methodology, which has been helpful in determining media spend allocations and performance. Review collected by and hosted on G2.com.

What do you dislike about Singular?

It's pretty challenging to get new partners set up with the right attribution windows. We also noticed that there are a lot of hiccups with getting system users set up, on Facebook specifically. Review collected by and hosted on G2.com.

Recommendations to others considering Singular:

Take a look at your options and make sure you need Singular for your specific needs. I think they're a great tool, but there may be a specific analytics stack that is needed for your company which may be a combination of MMP, Singular, and internal tooling. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

We're solving multi-touch attribution questions internally. We're realizing that there may be a need for internal attribution analysis thanks to some of the data that Singular provides us. Review collected by and hosted on G2.com.

Show More

Response from Elizabeth Lauer-Lopez of Singular

[Editedit](https://www.g2.com/survey_responses/singular-review-3432015/official_response/edit)

It's a best practice that your attribution window always is based on the IO agreement you have with your media partner. However, we do offer very flexible attribution windows (both for click and view-through attribution) and customizable lookback windows for your postbacks to partners. Singular has a unique niche offering in digital marketing because we are the only MMP (mobile measurement partner) that provides attribution, cost aggregation and data governance with the ability to deliver your marketing data to your internal database via our marketing ETL solution. It's fantastic to hear that we're helping power your internal multi-touch attribution methodology!

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness")
UH

Verified User in Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

10/17/2019

"Ok"

2.5/5

What do you like best about Singular?

We've finally gotten to a place where we can use some of our Singular data reliably. The support team is helpful and responds quickly. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Everything seems to be a process. Singular seems behind some of the other competitor platforms in terms of integrations and challenges that we face in Singular that seem to have been solved by other solutions. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

MMP Attribution is helpful. I understand it's doing the best it can with a difficult problems that arise from attribution, but there are still some challenges and what feels like holes in our data. It feels like the solutions are almost there but then take weeks of back and forth to get to some kind of solution or the features just don't fully deliver and we need to find a workaround on our part. Review collected by and hosted on G2.com.

Show More

Response from Elizabeth Lauer-Lopez of Singular

[Editedit](https://www.g2.com/survey_responses/singular-review-3432389/official_response/edit)

I appreciate the honest feedback about your experience to date with getting setup. Of course, our team tries to understand all team members' needs before you partner with us, but inevitably something comes up and I'd like to welcome you to email me directly (liz@singular.net) if you are still feeling there are holes in your data. I'd be happy to talk and want to make sure our team is quickly addressing all your needs.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

## Questions about Singular? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Singular
](https://www.g2.com/products/singular/discussions/new)

 ![Divyanshu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Divyanshu M.")
DM

Divyanshu Mishra
•
Last activity over 4 years ago

What are the new features and preparations for the Cookieless future?

1 Upvote

1

[
Join the conversation
](https://www.g2.com/discussions/what-are-the-new-features-and-preparations-for-the-cookieless-future)

GU

Guest User

What is Singular used for?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/what-is-singular-used-for)

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View all Discussions
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## Pricing Options

Pricing provided by Singular.

### Free

Free

### Growth

Contact Us

### Enterprise

Contact Us

[
View More Pricing Information
](https://www.g2.com/products/singular/pricing)

Singular Comparisons

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4.4/5(463)

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##### 
##### Singular Features

Marketing Operations

ROI Tracking

Data Collection

Customer Insights

Campaign Activity

Campaign Insights

Reports and Dashboards

Campaign Stickiness

Platform Basics

Attribution Windows

Platform Data

Retention Metrics

Analytics Dashboard

Cross-channel insights

[
View More Features
](https://www.g2.com/products/singular/features)

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##### Categories on G2

[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[ETL Tools](https://www.g2.com/categories/etl-tools)

[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[ETL Tools](https://www.g2.com/categories/etl-tools)[API Management](https://www.g2.com/categories/api-management)[Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms)[Smart Link](https://www.g2.com/categories/smart-link)[Click Fraud](https://www.g2.com/categories/click-fraud)[Mobile Attribution](https://www.g2.com/categories/mobile-attribution)

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