--- title: Singular Reviews meta_title: 'Singular Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 510 reviews by the users' company size, role or industry to find out how Singular works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 510 scale: '5' date_modified: '2026-07-15' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Singular Reviews **Vendor:** Singular **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 510 ## About Singular Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights. ## Singular Pros & Cons **What users like:** - Users commend Singular for its **exceptional customer support** , noting quick and effective responses to queries and issues. (80 reviews) - Users appreciate the **ease of use** of Singular, with clear dashboards and straightforward onboarding for effective campaign management. (64 reviews) - Users find the **support and customer service** of Singular to be exceptionally helpful and responsive to their needs. (47 reviews) - Users appreciate the **flexibility and transparency** of Singular, facilitating faster, reliable decision-making with comprehensive data analysis. (46 reviews) - Users value the **deep campaign performance analysis** of Singular, enhancing marketing data consolidation and decision-making. (34 reviews) - Easy Integrations (31 reviews) - Users value the **easy integration and supportive customer service** of Singular for effective data management and analytics. (29 reviews) - Users appreciate the **clear and user-friendly reporting** in Singular, enabling effective campaign management and insights. (27 reviews) - Users value the **quick integration implementation** by Singular, appreciating their responsiveness and commitment to user requests. (25 reviews) - Insights (24 reviews) **What users dislike:** - Users find the **UI lacking intuitiveness** , requiring additional support for efficient usage, which hinders overall experience. (18 reviews) - Users find the **poor interface design** of Singular overwhelming, suggesting that intuitive improvements are necessary for better usability. (17 reviews) - Users face **limitations in data attribution** and reporting accuracy, which hinders effective campaign optimization with Singular. (16 reviews) - Users find **UI design issues** and complex integrations in Singular can hinder usability and slow down analysis. (15 reviews) - Users often face **integration issues** with Singular, complicating setups and slowing down campaign execution and analysis. (14 reviews) - Users face a **lack of information** regarding cohort setup and documentation, complicating their understanding and usage of Singular. (14 reviews) - Users find **attribution issues** problematic, struggling with unclear credit assignment and reliability across multiple devices. (13 reviews) - Users report significant **dashboard issues** , noting a lack of customization and an unintuitive interface that hinders usability. (13 reviews) - Data Inaccuracy (13 reviews) - Users find the **limited attribution capabilities** of Singular hinder accurate tracking and campaign optimization efforts. (13 reviews) ## Singular Reviews ### 1. Excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Catalina S. | Performance Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Singular?** What I like most about Singular is the ease of use and the customer service you receive. Our account manager was always there for us when we had questions, doubts, problems and to improve day by day the information we needed. **What do you dislike about Singular?** What I dislike about Singular probably is when we had different data between the platforms and Singular but Singular team resolved it quickly! **What problems is Singular solving and how is that benefiting you?** Data for decision making ### 2. Great Platform, great service! **Rating:** 5.0/5.0 stars **Reviewed by:** Avital P. | Operations & Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2025 **What do you like best about Singular?** User freindly, fast respons by the amazing support team **What do you dislike about Singular?** Its time to update the platform design :) **What problems is Singular solving and how is that benefiting you?** Singular helps us manage the data of our campaigns easily and clearly ### 3. The onboarding team from Singular has been extremely helpful **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Singular?** I love the fact that the onboarding team is extremely hands-on and the Singular dashboard is very easy to customize and understand. **What do you dislike about Singular?** There are a few OEMs we have tried to onboard that are not integrated with Singular but are integrated with Appsflyer and Adjust. If they could get more platforms onboard properly, that would be great. **What problems is Singular solving and how is that benefiting you?** 1. Mobile attribution: this allows me understand how the different partners and campaigns are helping me to achieve the set goal and this helps decide optimization actions and budget scaling. 2. Being able to create custom events and calculate the CVR and CPE right on the dashboard is extremely helpful. Helps look further down the funnel before making decisions on optimization. 3. Web to app attribution tracking 4. Tracking costs of non-app campaigns ### 4. Excellent management of the singular team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2024 **What do you like best about Singular?** Excellent tool, it allows me to track campaigns and images. **What do you dislike about Singular?** The disadvantage is the view it has of the campaign images; results are shown without being linked to an image. **What problems is Singular solving and how is that benefiting you?** all good. ### 5. Powerful Marketing Analytics Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Eran S. | Data Engineer Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2025 **What do you like best about Singular?** Singular is an excellent tool for consolidating and analyzing marketing data across channels. Thier customer service is very helpful and kind, it is an absloute pleasure working with them. Highly recommended for teams looking to centralize their marketing analytics and improve decision-making. **What do you dislike about Singular?** The price is quite high considering the alternatives **What problems is Singular solving and how is that benefiting you?** For us, it enriches our the spend data to a very granular level ### 6. great reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Friedrich G. | senior manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2024 **What do you like best about Singular?** I can build almost any report within singular. the customer service is really helpful and answers any questions we have within a timely manner. **What do you dislike about Singular?** there are a few small report items which I either needed to get used to or a few small items could still get improved. **What problems is Singular solving and how is that benefiting you?** enabling marketing campaign reporting with all it's many break downs. ### 7. Account Manger **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2024 **What do you like best about Singular?** Professional and highly communicative.... accurate data very dynamic connectors **What do you dislike about Singular?** Some new integrations might take long to set up due to long communication between Singular and the partner - would love if it was more automated in certain cases **What problems is Singular solving and how is that benefiting you?** Aggregates the data in a more convenient way. ### 8. Powerful Analytics Platform with Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2024 **What do you like best about Singular?** Singular has been an invaluable tool for our marketing analytics and attribution. One of the biggest advantages has been the dedicated support from our account manager, Guilherme, who has consistently helped us optimize and troubleshoot as needed. The platform is robust and provides reliable, updated data, which allows us to make informed decisions for our campaigns. The frequent updates and new features also ensure that the platform evolves with industry standards, which is essential in a fast-changing digital landscape. **What do you dislike about Singular?** While Singular is powerful, the integration process can be challenging, especially with platforms like TikTok. It takes additional support and time to ensure these connections work smoothly, and occasionally, we encounter limitations that require workarounds. Improving ease of integration with certain media platforms would greatly enhance the overall experience. **What problems is Singular solving and how is that benefiting you?** MMP Solutions ### 9. Great potential **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Singular?** Our team that supports us on Singular side is great , very responsive . Support tickets are being answered fast. **What do you dislike about Singular?** Dashboards and documentations are confusing. **What problems is Singular solving and how is that benefiting you?** Mobile attribution - wouldn't be able to work without it. ### 10. Singular Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Singular?** Ease of implementation and dynamic use. Practical when it comes to seeing results and good support. **What do you dislike about Singular?** Some discrepancies with the platforms *we are already with a ticket for resolution **What problems is Singular solving and how is that benefiting you?** Web discrepancies. Be as precise as possible vs real results/platforms ### 11. Accurate and detailed data with great tooliing to analyse it **Rating:** 5.0/5.0 stars **Reviewed by:** Michal W. | Technical Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2024 **What do you like best about Singular?** - Raw data access included from the beginning - A robust analytics tool with well-designed cohort period implementation - A pricing model that effectively supports IAA monetization - Precise tracking for retargeted users - An outstanding, customer-centric approach - Well designed integration process **What do you dislike about Singular?** - found out about them too late... - minor problems in deep links configuration (we were able to solve it, just comparing to competitors) **What problems is Singular solving and how is that benefiting you?** - attributing mobile installs to source - giving analytics tools - offering unified deep linking tooling ### 12. Great Support ! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Singular?** Singular makes cost tracking simple and efficient!! The platform is easy to navigate, and the support team is extremely responsive. Any issue that arises, we are always able to have it resolved quickly. **What do you dislike about Singular?** Not much—we’re pretty happy with it! If anything, having a smoother way to align cost data with our MMP would make it even more valuable. But overall, it’s been a great tool for our needs. **What problems is Singular solving and how is that benefiting you?** They are helping us to provide cost tracking. ### 13. My experience working with Singular is overall positive. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Singular?** We rely on Singular data to assess our marketing campaigns' effectiveness on a daily basis. The UI is easy to navigate, and there is adequate help documentation to aid. Singular support team is generally quick to respond to our requests, which often cover different issues from various team functions (UA, Data, BI, Finance). Our rep is specifically attentive and frequently checks in to offer more help and ideas for improvement. **What do you dislike about Singular?** For more complex data issues, sometimes it can be difficult and frustrating to communicate only through the support ticket where response time could be slower (a few days - a week) and multiple Singular teams need to be involved and get on the same page. **What problems is Singular solving and how is that benefiting you?** Mobile app attribution and cost data aggregation ### 14. Singular Recommendation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 02, 2025 **What do you like best about Singular?** Great people, curious and passionate about the industry, with great technical expertise. Great client-minded design and development choices including transparency and convenience on top of attention to minute technical detail. **What do you dislike about Singular?** cant think of anything aaaaaaaaaaaaaaaaaa **What problems is Singular solving and how is that benefiting you?** Media spend aggregation, easy, flexible and reliable. API management for various networks and platforms, saves development time. ### 15. Great experience with the platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Singular?** The way I can view the data and dashboards **What do you dislike about Singular?** Is necessary add some filters to the dashboards **What problems is Singular solving and how is that benefiting you?** The mobile attribution of our media partners, that allow us see where put the money and the efforces ### 16. Professional and Collaboration **Rating:** 5.0/5.0 stars **Reviewed by:** Lidor F. | Team Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Singular?** The responsiveness and professional of our SCM. The Dashboard to create your view is very easy to operation **What do you dislike about Singular?** The connection to the DSP side is missing, and they can't see the dashboard, unless the advertiser will give them access. **What problems is Singular solving and how is that benefiting you?** I can see the cost very early in the morning ### 17. Great support and intuitive platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Singular?** The support is really very good, they respond quickly and help you solve problems. Some of their tools are very intuitive and useful (such as reports, partner integration, and web links) **What do you dislike about Singular?** We are having issues with the implementation of the native SDK for Web and we can't resolve it. Additionally, the export logs for downloading raw data are unclear. Another problem is that individual Meta advertising accounts cannot be connected; instead, all accounts managed by the linked email are associated. This creates privacy issues. **What problems is Singular solving and how is that benefiting you?** We use it primarily for mobile attribution and to extract information via API. Additionally, we use it to support some analyses. ### 18. Singular has been a very close partner and offers a very robust service **Rating:** 4.5/5.0 stars **Reviewed by:** Gustavo W. | Staff Data Scientist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Singular?** From my perspective, as a data scientist/engineer, I really like the data integrations with Sinulgar. They are very straightforward, easy to set up, and robust. Their support has also been great. We have also have close contact with them to solve any issues that might appear along the way, even if it depends on some custom solution just for our use case. **What do you dislike about Singular?** Although their web UI is pretty complete, navigating in it and finding some specific partner configurations (app level, source level, etc.) sometimes is not so easy. For the record, it wasn't easy in the competitor's UI as well. **What problems is Singular solving and how is that benefiting you?** Mobile app attribution, which is essential for our performance marketing operation. ### 19. satisfied from the data and the service **Rating:** 5.0/5.0 stars **Reviewed by:** Yuval S. | Senior Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Singular?** Singular's data is very critical and useful for us. right now we are using it in our mainly for our spend tracking but it's going to help us with traffic and attribution as well. the're reps are very accesible and responsive. i hope that our relationship with Singular will continue to grow. **What do you dislike about Singular?** I currently don't have anything on my mind **What problems is Singular solving and how is that benefiting you?** tracking spend in different platforms ### 20. Paid media specialist **Rating:** 5.0/5.0 stars **Reviewed by:** Luis Alberto H. | Paid media specialist, Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2024 **What do you like best about Singular?** Integrating Singular into our business as a measurement partner has allowed us to streamline processes, gain a better understanding of information, and make more accurate decisions regarding budget allocation for digital advertising and the outcomes of marketing efforts. **What do you dislike about Singular?** I wouldn't say that I dislike it, but I would like to find more graphical options for information representation and KPI monitoring. **What problems is Singular solving and how is that benefiting you?** Facilitate the management of information from various partners in one place to streamline decision-making. ### 21. Correct data and excellent support **Rating:** 5.0/5.0 stars **Reviewed by:** alex z. | User Acquisition Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Singular?** Singular is an exceptional product that delivers accurate data and offers a wide range of tracking options. The customer success team is outstanding, consistently providing timely and helpful support. Moreover, the team is dedicated to continuously enhancing the product to keep pace with the evolving marketing landscape. **What do you dislike about Singular?** There were no serious negative aspects associated with the product. **What problems is Singular solving and how is that benefiting you?** It helps us track our marketing campaigns. ### 22. great, easy to use product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2025 **What do you like best about Singular?** Good customer support, flexible with customer needs and requests. **What do you dislike about Singular?** minor stuff could improve, like pulling historical data when needed. **What problems is Singular solving and how is that benefiting you?** Singular consolidates cost data from multiple sources and presents it in a user-friendly manner. ### 23. Great and reliable data reporting partner with excellent team behind **Rating:** 4.5/5.0 stars **Reviewed by:** Zach M. | Head of Data | Marketing Analytics , Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2024 **What do you like best about Singular?** 1. Very responsive and profesional support team 2. Great AM that are willing to help at any time 3. Excellent tool to deep dive into specific and granular metrics 4. Very stable APIs and data destination ETL 5. Customized solutions and new feature requests 6. Easy connectors config **What do you dislike about Singular?** Overall we are very pleased from Singular product. I can think of some minor improvements: 1. Some UI improvements (data visualization options mainly) 2. Data loading speed for large queries 3. More data destinations for Alerts and in different formats **What problems is Singular solving and how is that benefiting you?** Cost aggregation, Creative reports and AdMon data. ### 24. Great MMP for modern attribution **Rating:** 4.5/5.0 stars **Reviewed by:** Ilan B. | VP Analytics, Data Science & Infrastructure, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2024 **What do you like best about Singular?** development of new features and being at the forefront of changes in the ad ecosystem **What do you dislike about Singular?** integration/implementation is time consuming **What problems is Singular solving and how is that benefiting you?** mobile attribution and marketing analytics tracking ### 25. Great tool for MMP **Rating:** 5.0/5.0 stars **Reviewed by:** Kauê T. | Coordenador de CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Singular?** Ease of implementing the tool. We were able to change tools in just over 10 days, which was great for all of our teams. The customer support is great as well, we are well attended in our daily use. **What do you dislike about Singular?** I think Singular could review its documentation. Although our team was able to do the integrations on our own, I think that if the documentation is up to date it makes the process even easier. But this was not an issue **What problems is Singular solving and how is that benefiting you?** We can see more accurate data among our partners. With this, our team can be more assertive in Marketing campaigns. ### 26. Unique Feedback **Rating:** 4.5/5.0 stars **Reviewed by:** Micaela P. | Performance Specialist Sr, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2024 **What do you like best about Singular?** Excellent support from Edu, he always provides us with information quickly and resolves issues effectively. Good follow-up on pending matters. **What do you dislike about Singular?** I have no comments at the moment. I haven't had much contact with the platform so far, a walkthrough could be helpful. **What problems is Singular solving and how is that benefiting you?** The distribution of the facilities and sales coming from paid media channels. ### 27. Streamlining Strategic Decisions with Exceptional Support **Rating:** 4.5/5.0 stars **Reviewed by:** Nana M. | Chief Product and Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2024 **What do you like best about Singular?** Singular is a powerful tool that simplifies strategic decision-making, offering a user-friendly interface that doesn't compromise on functionality. Its advanced analytics and algorithms transform data into actionable insights, empowering informed decisions across market trends, consumer behavior, and competition. What sets Singular apart is its role in emboldening strategic choices, driving business growth with accurate data and robust analytics. Moreover, Singular's standout feature is its exceptional customer support. The team is highly responsive, providing fast and effective assistance, making it an indispensable asset for any business looking to thrive. In conclusion, Singular is not just a tool but a catalyst for strategic growth, backed by exceptional customer support that ensures smooth operations and informed decisions. **What do you dislike about Singular?** Adapting to Singular's platform initially posed a challenge, requiring time and effort to become familiar with its features. However, once past this learning curve, Singular has proven to be a valuable asset in driving strategic decisions and business success. While acclimating to Singular's platform may be challenging, the platform's robust features and strategic benefits make it a valuable resource for businesses committed to success. **What problems is Singular solving and how is that benefiting you?** Allow us to optimize strategies and allocate resources effectively. Additionally, its fraud prevention measures proved invaluable in safeguarding our marketing investments and maintaining trust with our audience. ### 28. Good platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2024 **What do you like best about Singular?** Being able to have deduplicated and real data from the platforms in which we invest **What do you dislike about Singular?** That it cannot be filtered in some reports and that sometimes the platform has problems loading, is slow, etc. **Recommendations to others considering Singular:** It is an excellent platform to create reports and analyze our campaigns. **What problems is Singular solving and how is that benefiting you?** * monitor campaigns * See which platform works best * create reports ### 29. Good product, very good price and excellent customer service. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Singular?** Very intuitive, easy to integrate and at an excellent price. **What do you dislike about Singular?** Lack of integration with some part of Admob monetization. **What problems is Singular solving and how is that benefiting you?** Many user acquisition networks require an MMP to create campaigns, Singular is a valid MMP for all of them and the pricing is much more competitive than other MMPs. ### 30. Singular is great tool as an MMP, but the best part is the support team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Singular?** The support team is really helpful with any doubts, and they are always connected with our business. Also the platform work as we expect with all the features that they offer. Is easy to implement and integrate with our media partners. **What do you dislike about Singular?** The platform doesn't has the best UI they are working to improving the experience in the platform. **What problems is Singular solving and how is that benefiting you?** The first problem is the Mobile attribution, right now we are able to understand how our traffic sources are working and the qualitity of them related to our conversions. With the ETL tools we are able to connect to our data warehouse without any problem. Our Marketing team are really engage with the platform, because they are able to create different reports and analyse the efforts that they make in our digital campaings ### 31. The MMP service that does the job! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Singular?** A very good customer support. Friendly and helpful. Personally I like Singulars reports and dashboards, even though our company uses our own dashboarding system and only ingests MMP data to it. **What do you dislike about Singular?** Well, the only problem was the support for UE4, but to be fair I have to say that we needed to use an older version of the engine, which was the source of troubles. **What problems is Singular solving and how is that benefiting you?** First and foremost - proper cohorted campaign ROI calculation. Also a number of other KPIs that are for decision makers to see. ### 32. The Singular team stands out **Rating:** 5.0/5.0 stars **Reviewed by:** Cole M. | Director of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Singular?** What sets Singular apart is its exceptional team. Renzo, in particular, has been instrumental in helping me become a power user, a level of support I rarely encountered with other MMPs. I have high confidence in my Singular data, as decisions based on their reports consistently lead to positive business outcomes. Despite the evolving privacy landscape over the past few years, Singular has adapted, ensuring their integrations maximize data accuracy and transparency. **What do you dislike about Singular?** Comprehensive creative reporting across channels **What problems is Singular solving and how is that benefiting you?** Giving us a clear picture of where our users are coming from across web, android and iOS. ### 33. Nice Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2024 **What do you like best about Singular?** The support I get from the team when I have doubts about data or features. **What do you dislike about Singular?** I think this is not only about Singular but all MMPs about the data from the Modeled SKAN. **What problems is Singular solving and how is that benefiting you?** Its helping me get clean data about how much return I am getting from my ads ### 34. Excellent experience with the account manager, available to provide solutions. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Singular?** Great support from the account manager, always available and quick to respond to find solutions. **What do you dislike about Singular?** we haven't achieved precise web tracking yet, still a topic to work on to be able to take advantage of the tool **What problems is Singular solving and how is that benefiting you?** MMP for our paid media campaigns ### 35. Easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2024 **What do you like best about Singular?** APIs are very easy to use but limited in the cohort data **What do you dislike about Singular?** Very low limit for tracking events, any app has more than 12 events that would like to track, especially for gaming. **What problems is Singular solving and how is that benefiting you?** Source of Truth, centralizing all the data in one place, fast to pull data. ### 36. Singular is easy to navigate and has all the features we need. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Singular?** It is easy to navigate and get reports you are searching for. Also, their support team is responsive and know what they are doing. **What do you dislike about Singular?** The downside for me is the loading of the reports you are building. It sometimes take a lot of time for the report to be generated. **What problems is Singular solving and how is that benefiting you?** Singular helps us depict the SKAN conversion values. Also with non SKAN network, it helps us attribute installs and events though Singular tracker, which is easy to make. ### 37. Singular Revie **Rating:** 5.0/5.0 stars **Reviewed by:** david a. | Programmatic Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Singular?** The raw data exports and detail that it has on the customers **What do you dislike about Singular?** not a lot of details on audience segmentation **What problems is Singular solving and how is that benefiting you?** The ability to have detailed information of each user and how they purchase joourney looks like with our campaigns. making us understand what works beest for each client ### 38. Easy to Integrate to from a Data Engineering Perspective **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Singular?** It was very easy for our Data Engineering team to integrate to Singular and load data into our data lake/warehouse. The support team was also very supportive throughout the integration process **What do you dislike about Singular?** Singular does not have a direct connection to ClickHouse, which is not really a bad thing. We were able to use GCS as our data destination **What problems is Singular solving and how is that benefiting you?** It helps my team track attibution data, and seamlessly loads this data into our data lake/warehouse ### 39. Transformative Marketing Platform with Unmatched Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Andres C. | Marketing Manager - Claro Pay de Telcel, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2024 **What do you like best about Singular?** Singular has revolutionized the way we approach marketing and analytics. As a comprehensive marketing measurement platform, it has provided us with unparalleled insights into our campaigns, enabling us to optimize our strategies and drive better results. **What do you dislike about Singular?** " would improve the usability of the filters and UI. **What problems is Singular solving and how is that benefiting you?** The platform’s robust attribution model ensures that we accurately track the performance of our marketing efforts across multiple channels. This has been instrumental in identifying the true impact of each campaign, allowing us to allocate resources more effectively. ### 40. Great customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Singular?** The availability of both CS and Technical support. They are great. **What do you dislike about Singular?** Sometimes we get data issues and we dont understand why. Attribution data is a little bit weird **What problems is Singular solving and how is that benefiting you?** It is our attribution tool. ### 41. Great experience with customer success manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2024 **What do you like best about Singular?** The capability to support COPPA needs. The experience with our custmer success manager has been great and satisfactory. **What do you dislike about Singular?** Sometimes the saved reports do not load, which inhibits my ability to do my analyses efficiently. **What problems is Singular solving and how is that benefiting you?** Proper mobile attribution ### 42. great product with extremely professional, responsive and patient support **Rating:** 5.0/5.0 stars **Reviewed by:** Yonatan G. | head of marketing analytics, Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Singular?** the quality of the product and the level of customer servise **What do you dislike about Singular?** nothing i can think of really. this is a great product **What problems is Singular solving and how is that benefiting you?** Singular saves us all of the API & ETL integrations for all of our ad-network data ### 43. 2024 Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Singular?** Singular has all of the front end data from all of our partners, making this a vital tool for my team. Singular is already integrated with most of our partners and if not then we are able to create a new implementaiton. **What do you dislike about Singular?** Support members are not always on the same page with each other **What problems is Singular solving and how is that benefiting you?** Singular has all of our front end data so we do not have to manaully retreive them from our partners. ### 44. Best MMP **Rating:** 5.0/5.0 stars **Reviewed by:** Juan Felipe V. | Growth Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Singular?** What I like best about Singular is its exceptional support, reliable system, and seamless data integrations. These features allow me to measure all my KPIs with precision and confidence. The platform's ability to consolidate and analyze data from multiple sources helps me make informed decisions and optimize our campaigns effectively. **What do you dislike about Singular?** Right now, anything. Has been working great for me. **What problems is Singular solving and how is that benefiting you?** All the measurement of our paid media campaigns. The lifetime value from our users ### 45. This is a description of a product that is user-friendly and adaptable to specific requirements, offering a range of solutions. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2025 **What do you like best about Singular?** Dashboards, reporting, and special customer support **What do you dislike about Singular?** It's time to load the dashboards, which include an incrementality section. This section doesn't necessarily have to be based on a Marketing Mix Model (MMM); it could be a hybrid model designed to measure incremental performance within the already existing attributed data. **What problems is Singular solving and how is that benefiting you?** Assign the paid activity accurately according to the customized business needs. ### 46. Great Customer Support with straightforward data ingestion process **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Singular?** Singular has helped us streamline data collection across different channels. It makes our data pipeline more efficient and easier to work with. In addition, the data can be easily normalized with Singular's pipeline **What do you dislike about Singular?** The backfill window is limited, which means new data sources have limited time ranges **What problems is Singular solving and how is that benefiting you?** Singular has allowed us to have a normalized format across channels. It makes our reporting and modeling processes more efficient and makes the QA process easier ### 47. Great customer support! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2024 **What do you like best about Singular?** Great customer support, creative reporting. **What do you dislike about Singular?** No negeatives thus far. My experience working with Singular has been great. **What problems is Singular solving and how is that benefiting you?** Accurate spend ETL and creative reporting. The creative reporting tool helps us aggregate our creative performance and make quicker optimization deccisions. ### 48. Awesome! **Rating:** 5.0/5.0 stars **Reviewed by:** Gustavo G. | Product Owner, Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Singular?** Support and project follow up, communication and features. **What do you dislike about Singular?** response times are sometimes long and sometimes arranging a meeting with support is complicated. **What problems is Singular solving and how is that benefiting you?** to know and understand campaign conditions more effectively. ### 49. Easy & intuitive Cost reporting with a great Support team. **Rating:** 5.0/5.0 stars **Reviewed by:** Steve D. | Director of User Acquisition, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Singular?** Singular's marketing cost aggregating & reporting is great out of the box, but what I especially like is the Custom Dimensions feature which lets us really tailor our reporting around our specific business priorities. **What do you dislike about Singular?** There is a limit to the number of Global Events one can track in Singular before incurring additional costs. **What problems is Singular solving and how is that benefiting you?** Singular's preconfigured Partner integrations and Data Connectors makes it a smooth and seamless experience to onboard a new marketing channel. ### 50. Client friendly MMP partner and best in the market. **Rating:** 5.0/5.0 stars **Reviewed by:** Khadir H. | Assistant Manager - User Acquisition, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about Singular?** 1. Its marketing measurements (Comes with privacy proof). 2. Seamless integration with almost every ad network. 3. Campaign performance insights and measurement metrics like fraud detection, cohorts, and many more KPIs. In simple words Singular in user friendly and highly powerful tool. **What do you dislike about Singular?** Yes, TBH we do face uncertain situations and many doubts pop up. But POC from Singular does the job well. **What problems is Singular solving and how is that benefiting you?** Indepth KPI metric analysis, fraud deduction and many more ## Singular Discussions - [What are the new features and preparations for the Cookieless future?](https://www.g2.com/discussions/what-are-the-new-features-and-preparations-for-the-cookieless-future) - 1 comment, 1 upvote - [What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?](https://www.g2.com/discussions/what-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners) - 1 comment, 1 upvote - [How can Singular help on media planning and forecast?](https://www.g2.com/discussions/15555-how-can-singular-help-on-media-planning-and-forecast) - 1 comment, 1 upvote - [View Singular pricing details and edition comparison](https://www.g2.com/products/singular/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+14%3A54%3A26+-0500&secure%5Bsession_id%5D=5812b142-47d2-4112-b965-061e51ac5aa6&secure%5Btoken%5D=3c05aaef9eeaf2d34575e281b10df18d0b08c2215800234efedecd53fc9ce594&format=llm_user) ## Singular Integrations - [Adjust](https://www.g2.com/products/adjust/reviews) - [Apple iOS](https://www.g2.com/products/apple-ios/reviews) - [Apple Search Ads](https://www.g2.com/products/apple-search-ads/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [MAX by AppLovin](https://www.g2.com/products/max-by-applovin/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mintegral AppGrowth](https://www.g2.com/products/mintegral-appgrowth/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [PostgreSQL](https://www.g2.com/products/postgresql/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) ## Singular Features **User Identification** - User Segmentation - Geolocation **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Trading** - Keyword Tracking - Refund Management - Integrations **Management** - Reporting - Auditing **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **API Construction** - API Testing - Data Security - Orchestration - Scalability **Testing Tools** - Dynamic Versioning - A/B Testing **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Functionality** - Extraction - Transformation - Loading - Automation - Scalability **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Audience Targeting** - Geographic Targeting - Device/OS Targeting - Retargeting **Metrics** - Engagement - Retention - Return - Conversions **API Management** - Traffic Control - Logs/Documentation - API Monitoring - Monetization - Gateway **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Analytics** - Digital Analytics - Attribution - Data Sharing and Exporting **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Data Integration** - App Integration - Data Transformation - Plugins **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning ## Top Singular Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (131 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (713 reviews)