--- title: Singular Reviews meta_title: 'Singular Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 510 reviews by the users' company size, role or industry to find out how Singular works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 510 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Singular Reviews **Vendor:** Singular **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 510 ## About Singular Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights. ## Singular Pros & Cons **What users like:** - Users highlight the **exceptional customer support** of Singular, noting quick responses and effective problem-solving. (80 reviews) - Users find Singular to be **easy to implement and user-friendly** , enhancing their campaign management experience significantly. (64 reviews) - Users find Singular's **support and customer service invaluable** , providing timely assistance and tailored solutions effectively. (47 reviews) - Users appreciate the **flexibility and customization** of Singular, enhancing their data analysis and decision-making processes. (46 reviews) - Users value the **clear and user-friendly reporting** capabilities of Singular, enhancing campaign management and support. (36 reviews) - Users value the **deep campaign performance analysis** of Singular, enhancing marketing data consolidation and decision-making. (34 reviews) - Easy Integrations (31 reviews) - Users value the **easy integration and supportive customer service** of Singular for effective data management and analytics. (29 reviews) - Users value the **quick integration implementation** by Singular, appreciating their responsiveness and commitment to user requests. (25 reviews) - Insights (24 reviews) **What users dislike:** - Users note the **poor interface design** of Singular, finding some workflows and UI elements unintuitive and cumbersome. (18 reviews) - Users find the **UI lacking** , as it requires additional support and flexibility for a smoother experience. (18 reviews) - Users note the **limited sharing options** and struggle with accuracy in conversions, impacting trust in performance data. (16 reviews) - Users note **data limitations** like incomplete conversions and delayed reporting, impacting campaign optimization and trust in results. (15 reviews) - Users experience **limited attribution capabilities** with Singular, resulting in gaps and inaccuracies in performance analysis for campaigns. (15 reviews) - Users find **UI design issues** and complex integrations in Singular can hinder usability and slow down analysis. (15 reviews) - Users find **attribution issues** problematic, struggling with unclear credit assignment and reliability across multiple devices. (14 reviews) - Users report significant **dashboard issues** , noting a lack of customization and an unintuitive interface that hinders usability. (14 reviews) - Users often face **integration issues** with Singular, complicating setups and slowing down campaign execution and analysis. (14 reviews) - Users face a **lack of information** regarding cohort setup and documentation, complicating their understanding and usage of Singular. (14 reviews) ## Singular Reviews ### 1. Fairly advanced MMP with strong focus on tech stack **Rating:** 4.0/5.0 stars **Reviewed by:** Ketan I. | Assistant Manager, Online Marketing, Hospitality, Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Singular?** 1. Strong support team with good knowledge of the platform 2. Tech is very strong with all data being sent seamlessly 3. Core attribution is very good 4. Onboarding was very eeasy **What do you dislike about Singular?** 1. Support TAT is long 2. Lack of multi-touch attribution features 3. Fraud suite is not very strong 4. UI is very weak as compared to competitors 5. Lack of UX features as compared to competitors **Recommendations to others considering Singular:** Look at support and core knowledge of the entire team. **What problems is Singular solving and how is that benefiting you?** Problems Solved: 1. Attribution 2. Fraud prevention Benefits realised: 1. Comprehensive tracking of the funnel from Marketing campaigns 2. Able to combat fraud 3. Realised huge cost benefits ### 2. Ok **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2019 **What do you like best about Singular?** We've finally gotten to a place where we can use some of our Singular data reliably. The support team is helpful and responds quickly. **What do you dislike about Singular?** Everything seems to be a process. Singular seems behind some of the other competitor platforms in terms of integrations and challenges that we face in Singular that seem to have been solved by other solutions. **What problems is Singular solving and how is that benefiting you?** MMP Attribution is helpful. I understand it's doing the best it can with a difficult problems that arise from attribution, but there are still some challenges and what feels like holes in our data. It feels like the solutions are almost there but then take weeks of back and forth to get to some kind of solution or the features just don't fully deliver and we need to find a workaround on our part. **Official Response from Elizabeth Lauer-Lopez:** > I appreciate the honest feedback about your experience to date with getting setup. Of course, our team tries to understand all team members' needs before you partner with us, but inevitably something comes up and I'd like to welcome you to email me directly (liz@singular.net) if you are still feeling there are holes in your data. I'd be happy to talk and want to make sure our team is quickly addressing all your needs. ### 3. Overall a great service with easy UI and excellent support **Rating:** 4.5/5.0 stars **Reviewed by:** Ziv S. | User Acquisition Team Lead, Entertainment, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Singular?** Super easy UI makes using your platform a real pleasure! It definitely could help making report templates though so you don't have to manually pick your preferred settings each time. **What do you dislike about Singular?** Your support team is doing a great job, but sometimes minor tickets take too long to fix. **Recommendations to others considering Singular:** Awesome platform, easy UI, great support team and overall brings significant value to users. **What problems is Singular solving and how is that benefiting you?** It's super easy to aggregate data from many partners and combine them in a single easy to use dashboard. ### 4. Had a great experience with Singular **Rating:** 4.5/5.0 stars **Reviewed by:** Abhishek S. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2019 **What do you like best about Singular?** The best part about Singular is its very interactive and easy to use interface **What do you dislike about Singular?** Sometimes it takes too long to load the data **What problems is Singular solving and how is that benefiting you?** I am currently able to attribute users separately to my Google and Facebook campaigns which is a great benefit for me. It helps me in preventing over-reporting. ### 5. Marketing Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Singular?** The most helpful is definitely getting a big picture of your marketing spendings and marketing metrics. This tool also granted our marketing team with independence and also efficiency. We can finally take actions much quicker without having to pass through an analyst (at least for the day to day stuff). **What do you dislike about Singular?** I haven't encountered a moment where I got frustrated with something yet because it has mainly improved our quality of work. **Recommendations to others considering Singular:** This tool is really worth it. It saves you SO much time gathering all of your online marketing data and calculating your channels that are worth your time and effort. The customizable dashboard makes you go straight to the point with the data you look out most for. **What problems is Singular solving and how is that benefiting you?** aggregating all of our marketing data into one place. calculating our ROI in an efficient manner. Giving us the pertinent data right away. easy to share and easy to present. ### 6. Singular Marketing Intelligence tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Aviation & Aerospace | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2019 **What do you like best about Singular?** Singular is very much user friendly platform for plucking the data for any particular website. There is option of attrition dashboard from that we can download the data for at most last three month which is also one of the best option provided by singular marketing BI tool. There are lot of options provided by the companies to filter the data using multiple filter option like based on sites,type of an event, real time, configure, App based amozon specific or tripit specific etc. We can also get download in our desired location using partner configuration. According to me it is the best tool. **What do you dislike about Singular?** There are lots of things which are useful in Singular BI but there are few which we will not get in singular BI. Singular BI do not have any API. so we can't automate the download of files from singular Bi **Recommendations to others considering Singular:** It is the best platform which will give give you the insights of your site. **What problems is Singular solving and how is that benefiting you?** There are number of problems we are solving using Singular BI. Firstly we can customize the date filter which was not present in other platforms ### 7. Singular Review - My experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Singular?** Our main use for singular is being able to ETL the data into our own data warehouse. It allows us to marry the data with our internal data set and create meaningful insights. We are new users to singular and it has already had a huge impact in automating reports and generating meaningful insights. **What do you dislike about Singular?** This is by no means a deal breaker, but I am not the biggest fan of the analytics visualizations in the singular platform. This just could be because I haven't spent much time putting it together. For now we have just been using singular to easily access our affiliate data to create reports and insights. **What problems is Singular solving and how is that benefiting you?** Sometimes we run into small data discrepancies, or issues with an ETL. The singular support team has been lightning fast in responding and resolving our issues. We are happy with our current relationship with the singular team and look forward to working with them in the future. ### 8. Singular review - especially useful for attribution and holistic strategy planning **Rating:** 2.5/5.0 stars **Reviewed by:** Benjamin O. | Bidabble Campaign Executive, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2019 **What do you like best about Singular?** The ability to view different countries from different platforms in one consolidated platform. I also liked the ability to see different attribution options. **What do you dislike about Singular?** Reports can take a while to load and the platform. It could also be improved by integration straight into the platforms so we can make changes in Singular that get actioned immediately. **What problems is Singular solving and how is that benefiting you?** Consolidation of data and pulling multiple different sources together. Doing this allowed us to improve our overall marketing strategy approach by giving us a holistic overview of aggregated performance. **Official Response from Elizabeth Lauer-Lopez:** > Hi Benjamin, I believe you've interacted with some of our CSMs from our London office, and if you haven't already had a sitdown with them to review our product roadmap, I'd suggest we schedule that. It'll also be good to understand what dimensions of data you regularly pull that include country so we can understand if there's an opportunity to optimize the speed. ### 9. Very professional company and a solid product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2019 **What do you like best about Singular?** Every contact I had with the team from Singular was very professional. They know what they are doing and talking about and give you a good feeling to be in the right hands. **What do you dislike about Singular?** During setup, there were a few things promised that took longer to solve than anticipated. They didn’t want to talk about any compensation which felt unfair to us. **What problems is Singular solving and how is that benefiting you?** We use it to combine AdRevenue and Ad Spent figures to see the black and white results for UA campaigns. ### 10. Most remarkable MMP & Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Josefina d. | Mobile Apps Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2019 **What do you like best about Singular?** The most helpful of Singular is it unique integral solution. **What do you dislike about Singular?** Until now, I haven't had any issues with Singular **What problems is Singular solving and how is that benefiting you?** The support team has been extremely helpful, always responding fast, providing solutions, and always available. ### 11. Data Analyst **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Singular?** It makes pulling in spend from multiple partners very easy **What do you dislike about Singular?** Sometimes choosing the dimensions and cohorts for the charting tool is difficult **What problems is Singular solving and how is that benefiting you?** We use singular to pull in spend for multiple partners which we compare to our revenue that we attribute using adjust ### 12. Great and Reliable Product! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Singular?** Spend aggregation, goal setting and tracking usability, and creative reporting that also aggregates from different adgroups/campaigns. **What do you dislike about Singular?** Singular only provides creative reporting for our two channels: FB and Snapchat **What problems is Singular solving and how is that benefiting you?** The problems it solves are also the reason why I like it best: Spend aggregation, goal setting and tracking usability, and creative reporting that also aggregates from different adgroups/campaigns. ### 13. Good overall experience **Rating:** 4.0/5.0 stars **Reviewed by:** Santiago D. | Mr, Enterprise (> 1000 emp.) **Reviewed Date:** December 05, 2019 **What do you like best about Singular?** Connectivity and information out of them **What do you dislike about Singular?** UI/UX not what I like most, think there's a lot of improvement possibilities **What problems is Singular solving and how is that benefiting you?** marketing networks/platforms cost and similar information connectivity ### 14. Have been using singular at 2 companies **Rating:** 4.0/5.0 stars **Reviewed by:** hina a. | growth strategy , Enterprise (> 1000 emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Singular?** Spend aggregation is made simple and easy to visualize. The API is easy to pull from. The ability to share links with external partners is valuable as well. **What do you dislike about Singular?** Lack of granularity in matching spend to user quality data (if you don't use the singular attribution tool). Also, the fact that you can only pull spend once a day at midnight rather than throughout the day in real time. **What problems is Singular solving and how is that benefiting you?** Automated spend aggregation ### 15. Head of UA **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2019 **What do you like best about Singular?** It is a fast platform, the graphs are great and I can filter the results on (after the query) and see the visualisation on the graph **What do you dislike about Singular?** I would like to get all the parsing issues by email. E.g campaign name of ad networks and "adjsut" is not much - please check with ad partner. **Recommendations to others considering Singular:** Great cost aggregator **What problems is Singular solving and how is that benefiting you?** Cost aggregator. Fast app analytics. ### 16. Singular Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Singular?** Active customer service and team who will loop in as many people as it takes to accomplish any issues / requests. Company is very product driven and seem to thinking about the industry as a whole, raising and tackling trends as they arise. **What do you dislike about Singular?** At times, MMP sales team can get aggressive without understanding full context of partnership (i.e. team currently going through reporting issues so not a good time to sell them) **Recommendations to others considering Singular:** If you're looking for a cost aggregation reporting platform with great customer service, Singular is your best bet within the current mobile marketing industry. **What problems is Singular solving and how is that benefiting you?** Granular cost reporting to better understand ROAS to inform optimizations ### 17. DGN Games - UA Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Eyal Y. | User Acquisition Manager , Computer Games, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2019 **What do you like best about Singular?** The way Singlar always improving and find more comfortable ways to show data. for example, Pivot, implement new fields that follow to SAN such as Facebook ROAS bid **What do you dislike about Singular?** Data discrepancies, I had a month that there wasn't installs at all while in Kochava **Recommendations to others considering Singular:** Great Platform, Insightful with great views **What problems is Singular solving and how is that benefiting you?** Using reliable data in order to optimize UA campaigns ### 18. Working with Singular API to fetch data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2019 **What do you like best about Singular?** gather all the vendor in the same place so you don't need multiple ETL jobs to get those data, it's kinda single source of truth **What do you dislike about Singular?** Data is late and we are not sure how many days we need to wait to get the stable data, number days fluctuate **What problems is Singular solving and how is that benefiting you?** helping UA team to manage their spend and keep track of ROAS ### 19. Singular and me **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel B. | Sr. Performance Marketing Manager, Computer Games, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Singular?** It allows us to look at our data in one platform rather than pulling data from multiple places. **What do you dislike about Singular?** Sometimes the filters are a bit overwhelming. **Recommendations to others considering Singular:** It's a very speedy platform with tons of insights. **What problems is Singular solving and how is that benefiting you?** It increases our reporting speed allowing us to iterate on spend quicker. ### 20. Works great at combining costs and revenues **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Singular?** Main strength is to be able to see both costs and revenues to evaluate the performance of the campaign. **What do you dislike about Singular?** The graphs that relatively recently were implemented create more a messy understanding than understanding at all. The lines are not that distinct from each other so it's hard to understand what one is looking at. **What problems is Singular solving and how is that benefiting you?** Evaluating ROI on d30 is a great thing to evaluate the campaigns, especially when the spending does not happen on day1. ### 21. I like Singular! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Utilities | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Singular?** Great account team & managed service, easy-to-use dashboard & reporting **What do you dislike about Singular?** I only wish there were more segmentation of organic app install traffic, but I know this issue isn't exclusive to Singular. **What problems is Singular solving and how is that benefiting you?** We're only using Singular for mobile app attribution, which is a huge part of our acquisition strategy. It's really simple to pull the monthly reporting we need with the report bookmarks. We also use the testing console which is a lot easier than using the logs. ### 22. good dashboard but slow support **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Singular?** i like how customizable the dashboard is with all the different dimensions. i also like how we're able to share links for the view **What do you dislike about Singular?** the support team can be pretty slow to respond and unresponsive. i would loop in our representative and yet i still wouldn't get a response for a week + **Recommendations to others considering Singular:** -be able to see pub information for multiple channels **What problems is Singular solving and how is that benefiting you?** singular is primarily used for cost ingestion with our different partners. one of the main benefits i like is being able to see very granular reporting to the site id and creative information. this helps us find fraud on a site id level and also to optimize creatives across channels **Official Response from Elizabeth Lauer-Lopez:** > I am very thrilled that you are finding a lot of value in the Singular dashboard. It is unfortunate to hear that you've experienced a delayed response from our support and success teams as they try to respond as soon as possible to client inquiries around issues. We are always looking to improve our processes and how we're servicing clients, so I'd like to ensure we can chat about some of the specific scenarios you've experienced and ensure the responsiveness has gotten better. Feel free to email me at liz@singular.net so we can talk. ### 23. Cost import automation for most of the providers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2019 **What do you like best about Singular?** Customer service always available and open to help, and also the platform is already integrated with most of digital providers, making very fast to launch and start collecting data **What do you dislike about Singular?** Sometimes is hard to move forward with providers who are not integrated due to tech limitations and takes a while **Recommendations to others considering Singular:** Take into consideration fully control - not only business KPIs but also costs **What problems is Singular solving and how is that benefiting you?** Input costs from media providers, a feature that is not available with our MMP. With that we can have more control on budget and forecast the spent ### 24. Clean UI for rapidly gathering data for analysis! **Rating:** 4.0/5.0 stars **Reviewed by:** Michael F. | Senior Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Singular?** The simple and clear UI means I spend little time trying to get at meaningful information. **What do you dislike about Singular?** I wish Singular would surface some basic analytics automatically. **What problems is Singular solving and how is that benefiting you?** Singular is a great way to to capture mobile spend and other metrics across different ad platforms. ### 25. Easy interface with option to integrate with all publishers **Rating:** 5.0/5.0 stars **Reviewed by:** Naman G. | Founder & CPO, Food & Beverages, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Singular?** All publishers are integrated and their support helps in quick integration with left publishers. **What do you dislike about Singular?** Dashboard needs more features to analyse campaigns **What problems is Singular solving and how is that benefiting you?** Tracking app install. All marketing campaign can be tracked in single window ### 26. Great Install Attribution Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Saurabh G. | Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2019 **What do you like best about Singular?** It is great platform for install attribution and to understand your app usability by seeing the retention rate. Also really good to analyse your campaign performance. **What do you dislike about Singular?** I want to improve their support system. Which is a concern as we are the Indian client and we would like have a support as per our timings. **What problems is Singular solving and how is that benefiting you?** It is solving the channel attribution and campaign level attribution for us which helps in optimization. ### 27. Aggregating Your Data in One Stop **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2019 **What do you like best about Singular?** Singular has great tools to help build the dashboards that make your day to day operations more efficient. **What do you dislike about Singular?** Inability to pipe in 3rd party MMP data. **What problems is Singular solving and how is that benefiting you?** Easy way to pull marketing spend over time and dissect it in various views. ### 28. Essential for mobile marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2019 **What do you like best about Singular?** Plugs into almost every network Can set up data flow even partners that aren't integrated **What do you dislike about Singular?** Singular has been an instrumental partner to Scopely's mobile marketing efforts, aside from a few ad hoc kinks I don't dislike anything. **What problems is Singular solving and how is that benefiting you?** Spend attribution ### 29. Overall good user experience **Rating:** 4.0/5.0 stars **Reviewed by:** Fabio s. | Digital marketing swe, Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2019 **What do you like best about Singular?** I use Singular mainly to keep track of our Digital marketing campaigns. **What do you dislike about Singular?** Sometime when loading a report it takes too long. **What problems is Singular solving and how is that benefiting you?** Analysing data, write reccomendations on reports. ### 30. Singular Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2019 **What do you like best about Singular?** Connivence of having all of our spend data in one spot. **What do you dislike about Singular?** We have had many issues with QA which is frustrating given the cost. **What problems is Singular solving and how is that benefiting you?** Not being able to calculate user level CAC for LTV modeling **Official Response from Elizabeth Lauer-Lopez:** > If you've recently switched to Singular from another solution provider, I understand QA can be frustrating because there's a big question on what data set you should compare to. We'd always recommend using internal data sources as a standard versus another 3rd party in which logic can be slightly different. Please reach out if I can help you and your Singular CSM create any custom metrics through our platform. It's something we do support and we have solutions experts who ensure we are tracking the right data from your app to support your custom metrics. ### 31. Singular Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2019 **What do you like best about Singular?** Singular is easy to setup & use. The tracking is spot on & their support team extends a helping hand whenever required. **What do you dislike about Singular?** Multiple people involved make singular complicated. Few times the problem needs to be solved with - Internal developers, Marketing Advertising Platforms, Singular Support, Agencies - when a lot of parties are involved the issue is almost never solved. **What problems is Singular solving and how is that benefiting you?** Spot on Attribution is what we're solving with Singular. Major benefits are that it's a one stop analytics platform for app tracking. You don't have to look for another tool to get through to your app requests. ### 32. Great unified solution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Singular?** I like the fact that Singular provides Costs, Attribution and an analytics platform all in one. While the attribution might not be as tight as other competitors in the space, this is far outweighed by the value provided by a unified solution. **What do you dislike about Singular?** Attribution can be slightly glitchy sometimes. **What problems is Singular solving and how is that benefiting you?** Scaling UA and re-engagement efforts efficiently. ### 33. Singular is a good tool for every mobile performance company **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2019 **What do you like best about Singular?** The transparency and clarity of their interface and the all-in-one place data available. **What do you dislike about Singular?** Maybe should try adding more anti fraud tools **Recommendations to others considering Singular:** Idk man I want my $25 haha **What problems is Singular solving and how is that benefiting you?** Every MMP solves lot of troubles regarding the normal issues we can find on this industry. We can have lot of data reunited in one place, having it all in a transparent way that help us counting our performance ### 34. Very helpful platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Singular?** The new bid type feature has been extremely helpful for my job! **What do you dislike about Singular?** I see N/A very often when I am pulling data for 1D, 7D and 30D Revenue and ROI **What problems is Singular solving and how is that benefiting you?** Weekly and monthly performance data against cost. It helps me optimize campaigns and see what really generates the highest ROI with a very limited user acquisition budget. ### 35. Singular: A great partner for UA **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2019 **What do you like best about Singular?** Singular offers various services and products such as attribution, data connectors, analytics in ad monetization and more, fraud prevention, automated alert system, and management services for audience and budget. Singular offers must use services for everything marketing and data. **What do you dislike about Singular?** Singular is best suited for companies or developers or publishers or UA agencies that spend the big dollars. Not the best for small spends. **Recommendations to others considering Singular:** Best for big spend on UA. **What problems is Singular solving and how is that benefiting you?** In my current and past companies, Singular played an important part in various aspects such as attribution, data connection, and analytics. ### 36. Good tool used for Data Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Singular?** It is Easy to configure by just sending the required data in Singular API **What do you dislike about Singular?** nothing much but still some UI should can have some animation as Switching over data will take some time so meanwhile animation can fillup there **What problems is Singular solving and how is that benefiting you?** It is easy to track the Events which we are using for analytics ### 37. Cost Aggregation at Scale **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2019 **What do you like best about Singular?** Singular has built a platform to view/slice my cost data at the highest granularity as possible. The robust dashboard is paired with a account management team that prides itself in speed/accuracy/service. Their product team works closely with advertisers they respect! **What do you dislike about Singular?** Query limits on large data pulls. (Understandable). Cost could be better **Recommendations to others considering Singular:** When considering using singular please understand that it does mobile measurement the best. Most MMPs are still striving to make cross platform attribution a reality; no one mmp currently makes it easy. Service/support is probably one of the most important aspects of why I'm a loyal customer. **What problems is Singular solving and how is that benefiting you?** Ad hoc queries about mobile marketing data. QA-ing ### 38. Best tool to track required events(analytics) **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Singular?** It's is good platform to track required events are integrated in our app/software or not. **What do you dislike about Singular?** We can store only 20 devices at a time. It will be good if we increase the device cap **What problems is Singular solving and how is that benefiting you?** By using singular we are able to track our events for analytics. ### 39. Good Centralized Reporting Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2019 **What do you like best about Singular?** Easily create customized, flexible reporting. **What do you dislike about Singular?** The reporting UI can be a little confusing at first, but once you get a feel for the platform it is easy to use. **What problems is Singular solving and how is that benefiting you?** Disparate reporting and data sources. Now able to view everything in one place. ### 40. Customized Solution and Great Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Singular?** The Singular team has been a phenomenal partner it putting together a customized solution for our marketing spend and attribution. **What do you dislike about Singular?** I can't think of anything at this time, we've had a great experience! **What problems is Singular solving and how is that benefiting you?** Singular enables us to properly track the performance of our campaigns. ### 41. Singular Dashbaord View **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Singular?** I really enjoy the multiple view options that Singular provides for my data. **What do you dislike about Singular?** Right now, nothing. I need more time to understand the product better but the dashboard display is phenomenal. **What problems is Singular solving and how is that benefiting you?** Being able to track my campaigns and budget as efficiently as possible. ### 42. Flexible and intuitive to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Singular?** I like the flexibility to customize dashboard results, integrate different types of networks/results, etc. **What do you dislike about Singular?** I would love to make Singular more of a full-service solution, by for instance incorporating our LTV projections and other such information, but the suite is still limited in that respect **Recommendations to others considering Singular:** Consult all options and see which one is right for the scale of your business **What problems is Singular solving and how is that benefiting you?** We use Singular as a BI tool for determining which networks are most profitable and where we should increase/throttle spend ### 43. Good experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2019 **What do you like best about Singular?** The ease of using the platform. Prompt support **What do you dislike about Singular?** Some attributes are not there in the filter feature and it is a tedious task for me to download the report and manually filter the data **What problems is Singular solving and how is that benefiting you?** correct attribution, identifying fraud installs ### 44. Nice experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Singular?** The support which the team provides with a 1step of solution **What do you dislike about Singular?** Previously, numbers doesn't match with UI and dump **Recommendations to others considering Singular:** Definitely I would **What problems is Singular solving and how is that benefiting you?** Most of the problems like installs, fraud data, events data Will be easy to track numbers ### 45. It's good to have everything consolidated in one place and to be able to quickly pull performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2019 **What do you like best about Singular?** Having one source of truth is extremely important, for attribution, analytics, and cost aggregation. We rely on Singular for daily, weekly, monthly and annual reporting for multiple clients. **What do you dislike about Singular?** Very specific data pulls or granular reports can be difficult to get **What problems is Singular solving and how is that benefiting you?** Mobile attribution, cost data in one place, and reporting analytics ### 46. Singular Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Singular?** The reports feature allows you to view metrics at a very efficient glance, and the interface is extremely simple and user-friendly. **What do you dislike about Singular?** Digging deeper into the data, as its functionalities are only surface level analysis. **What problems is Singular solving and how is that benefiting you?** N/A ### 47. Great for cost data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2019 **What do you like best about Singular?** Cost data is reliable and used as the source of truth within our company. **What do you dislike about Singular?** I don’t really have a negative, I use only for cost data, for this purpose Singular is, in my opinion, currently the best on the market. **What problems is Singular solving and how is that benefiting you?** Cost data for UA campaigns ### 48. An easy cost aggregation solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2019 **What do you like best about Singular?** It's easy to work with Singular because they are integrated with almost all of our providers. Their analytics tool is really easy to use. **What do you dislike about Singular?** They are integrated with almost all providers, but it's really difficult for other important providers to integrate with them, it takes a lot of time. **What problems is Singular solving and how is that benefiting you?** Cost aggregation. Evaluating to use it as a fraud prevention tool. Evaluating using it as an attribution partner. ### 49. Great creative overview **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Singular?** How Singular shows me a thumbnail of creative assets **What do you dislike about Singular?** It's very slow and often makes my browser unresponsive **What problems is Singular solving and how is that benefiting you?** A nice way to have a good overview ### 50. Quick Dashboards to Daily Revenue and Ad Monetisation. Easy User campain Analysis **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2019 **What do you like best about Singular?** Quick Dashboard creations for easy reporting **What do you dislike about Singular?** To get quick retention analysis and DAU funnel - FTEU event sending is complicated **What problems is Singular solving and how is that benefiting you?** Cohort Reports (Monthly) Day 1, Day 3 and Day 7 Return on Spend ## Singular Discussions - [What are the new features and preparations for the Cookieless future?](https://www.g2.com/discussions/what-are-the-new-features-and-preparations-for-the-cookieless-future) - 1 comment, 1 upvote - [What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?](https://www.g2.com/discussions/what-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners) - 1 comment, 1 upvote - [How can Singular help on media planning and forecast?](https://www.g2.com/discussions/15555-how-can-singular-help-on-media-planning-and-forecast) - 1 comment, 1 upvote - [View Singular pricing details and edition comparison](https://www.g2.com/products/singular/reviews?page=31§ion=pricing&secure%5Bexpires_at%5D=2026-07-19+02%3A05%3A38+-0500&secure%5Bsession_id%5D=69cc759a-a6ea-4790-b1e7-ab79201e3bdb&secure%5Btoken%5D=9f8f304ffbfceebb304af4adb1ee0537b09f19a727d94c38d3bf3c56eb3bc291&format=llm_user) ## Singular Integrations - [Adjust](https://www.g2.com/products/adjust/reviews) - [Apple iOS](https://www.g2.com/products/apple-ios/reviews) - [Apple Search Ads](https://www.g2.com/products/apple-search-ads/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [MAX by AppLovin](https://www.g2.com/products/max-by-applovin/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mintegral AppGrowth](https://www.g2.com/products/mintegral-appgrowth/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [PostgreSQL](https://www.g2.com/products/postgresql/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) ## Singular Features **User Identification** - User Segmentation - Geolocation **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Trading** - Keyword Tracking - Refund Management - Integrations **Management** - Reporting - Auditing **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **API Construction** - API Testing - Data Security - Orchestration - Scalability **Testing Tools** - Dynamic Versioning - A/B Testing **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Functionality** - Extraction - Transformation - Loading - Automation - Scalability **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Audience Targeting** - Geographic Targeting - Device/OS Targeting - Retargeting **Metrics** - Engagement - Retention - Return - Conversions **API Management** - Traffic Control - Logs/Documentation - API Monitoring - Monetization - Gateway **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Analytics** - Digital Analytics - Attribution - Data Sharing and Exporting **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Data Integration** - App Integration - Data Transformation - Plugins **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning ## Top Singular Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (131 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (716 reviews)