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At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
No pricing available
Free
AppsFlyer
Star Rating
(684)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerSingular
Star Rating
(466)4.5 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AppsFlyer excels in providing a comprehensive analytics experience, with users praising its user-friendly interface that simplifies data interpretation and campaign management. This is particularly beneficial for teams looking for intuitive tools to enhance their mobile app marketing strategies.
- Users say that Singular stands out for its easy-to-use reporting features, which streamline the process of tracking installs, clicks, and revenue attributions. This simplicity is a significant advantage for teams that prioritize quick insights and efficient reporting.
- Reviewers mention that AppsFlyer’s seamless integrations across multiple ad platforms provide unified insights, making it a trustworthy choice for businesses that require accurate and transparent attribution. This capability builds confidence in campaign data, which is crucial for effective decision-making.
- According to verified reviews, Singular's fraud detection suite is highly regarded, with users noting its effectiveness in managing and significantly reducing fraud. This feature is essential for companies that need robust security measures to protect their advertising investments.
- G2 reviewers highlight that while both platforms have similar star ratings, AppsFlyer has a larger volume of reviews, indicating a broader user base and potentially more reliable feedback. This can be a deciding factor for buyers looking for a well-established solution.
- Users report that while AppsFlyer has a strong focus on privacy and compliance, Singular offers a more comprehensive approach to postbacks and partner integrations, which can be a deciding factor for businesses that rely heavily on these features for their marketing strategies.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableSingular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
AppsFlyer
Free Trial is available
Singular
Free Trial is available
Ratings
Meets Requirements
8.7
440
8.8
394
Ease of Use
8.4
584
8.7
399
Ease of Setup
8.0
345
8.4
244
Ease of Admin
8.4
188
8.9
173
Quality of Support
8.6
417
9.4
393
Has the product been a good partner in doing business?
8.6
186
9.2
179
Product Direction (% positive)
9.3
433
9.1
376
Features by Category
User Identification
Feature Not Available
Feature Not Available
8.2
266
8.3
162
8.2
255
8.6
164
Tracking & Reporting
8.7
289
9.0
178
8.3
278
8.0
172
8.9
293
8.9
176
8.4
296
8.5
184
8.3
269
8.0
128
8.2
268
8.0
112
Metrics
8.6
231
8.4
148
8.4
220
Feature Not Available
8.5
227
8.2
149
8.4
218
8.3
141
8.8
241
8.9
154
Authoring Tools
Not enough data
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
6.7
8
Not enough data
6.3
8
Publishing Tools
Not enough data
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
Trading
8.2
59
7.2
40
7.9
58
7.4
31
9.0
73
8.6
44
Threat Detection
8.6
68
7.9
40
8.4
67
8.2
37
8.2
61
8.1
37
8.4
66
8.4
36
Blocking
8.0
58
8.2
34
8.3
62
8.2
37
8.1
59
8.2
34
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.6
77
Not enough data
8.3
71
Functionality
Not enough data
8.7
68
Not enough data
8.4
65
Not enough data
8.5
69
Not enough data
8.9
67
Not enough data
8.9
68
Platform Basics
9.0
209
8.9
215
8.7
195
8.5
189
8.5
173
8.6
185
8.5
177
8.8
187
8.4
167
8.5
186
8.4
166
8.5
165
Platform Data
8.0
180
8.1
183
8.4
193
8.4
198
8.5
215
8.7
214
8.2
178
8.6
194
8.4
193
8.7
193
8.5
184
8.6
185
Agentic AI - Value Selling Tools
7.7
8
7.5
26
7.5
8
7.4
25
7.9
7
7.1
26
8.1
7
7.3
25
7.9
8
7.2
26
7.9
7
7.8
27
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Analysis
9.0
210
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
178
Not enough data
Campaigns
Feature Not Available
Not enough data
7.7
116
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Not enough data
Engagement
7.8
112
Not enough data
Platform
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Not enough data
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
Marketing Operations
Not enough data
8.6
244
|
Verified
Not enough data
8.9
256
|
Verified
Not enough data
7.8
219
|
Verified
Not enough data
9.1
244
|
Verified
Not enough data
8.6
208
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
248
|
Verified
Not enough data
8.6
262
|
Verified
Not enough data
8.0
210
|
Verified
Not enough data
8.7
229
|
Verified
Not enough data
7.6
200
|
Verified
Not enough data
6.9
184
Agentic AI - Marketing Analytics
Not enough data
6.0
24
Not enough data
6.7
23
Not enough data
6.5
24
API Construction
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
API Management
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Data Integration
Not enough data
9.0
27
Not enough data
8.9
28
Not enough data
8.0
26
Audience Targeting
8.7
10
5.4
8
8.5
9
8.1
8
8.9
9
7.4
7
Analytics
9.4
9
9.8
8
9.4
9
9.4
8
9.3
9
9.8
7
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
231
8.4
148
8.4
220
Feature Not Available
8.5
227
8.2
149
8.4
218
8.3
141
8.8
241
8.9
154
Variation Testing
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.3
135
Not enough data
Feature Not Available
Not enough data
7.9
115
Not enough data
Reporting
8.3
164
Not enough data
8.5
189
Not enough data
Personalization
8.3
141
Not enough data
8.5
142
Not enough data
8.7
140
Not enough data
Administration
8.4
163
Not enough data
7.9
133
Not enough data
8.7
175
Not enough data
8.9
172
Not enough data
Categories
Categories
Shared Categories
AppsFlyer and Singular are categorized as Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Analytics, and Smart Link
Unique Categories
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.1%
Marketing and Advertising
15.8%
Retail
7.1%
Information Technology and Services
4.7%
Computer Games
4.2%
Other
52.1%
Computer Games
25.8%
Marketing and Advertising
10.8%
Financial Services
10.4%
Entertainment
9.7%
Retail
5.5%
Other
37.9%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 Comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
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