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At a Glance
Market Segments
Mid-Market (43.4% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
No pricing available
Free
AppsFlyer
Star Rating
(682)4.5 out of 5
Market Segments
Mid-Market (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerSingular
Star Rating
(464)4.5 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both AppsFlyer and Singular excel in Attribution, with AppsFlyer scoring 8.9 and Singular slightly higher at 9.0. Reviewers mention that AppsFlyer's Attribution Windows feature is particularly robust, allowing for flexible tracking of user interactions across various channels.
- Reviewers mention that Singular shines in Quality of Support, scoring 9.3 compared to AppsFlyer's 8.6. Users on G2 highlight the responsiveness and helpfulness of Singular's support team, especially when dealing with complex integration issues.
- Users say that Ease of Use is a strong point for both products, with Singular leading at 8.7 versus AppsFlyer's 8.4. Reviewers mention that the intuitive interface of Singular makes it easier for new users to navigate and utilize its features effectively.
- G2 users report that AppsFlyer excels in Integrations, scoring 9.0, which is higher than Singular's 8.6. Reviewers mention that the extensive list of integrations available with AppsFlyer allows for seamless connectivity with various marketing tools, enhancing overall campaign management.
- Users report that both platforms perform well in Custom Event Tracking, with AppsFlyer scoring 8.7 and Singular at 8.9. Reviewers mention that Singular's Custom Event Tracking feature is particularly praised for its flexibility and ease of setup, allowing users to tailor tracking to their specific needs.
- Reviewers mention that while both products offer strong Analytics Dashboard capabilities, Singular edges out with a score of 8.7 compared to AppsFlyer's 8.5. Users on G2 appreciate the visual clarity and actionable insights provided by Singular's dashboard, making it easier to interpret data trends.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableSingular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
AppsFlyer
Free Trial is available
Singular
Free Trial is available
Ratings
Meets Requirements
8.7
438
8.8
394
Ease of Use
8.4
582
8.7
399
Ease of Setup
8.0
343
8.4
244
Ease of Admin
8.4
186
8.9
173
Quality of Support
8.6
415
9.4
393
Has the product been a good partner in doing business?
8.6
184
9.2
179
Product Direction (% positive)
9.3
431
9.1
376
Features by Category
User Identification
Feature Not Available
Feature Not Available
8.2
266
8.3
162
8.2
255
8.6
164
Tracking & Reporting
8.7
288
9.0
178
8.4
277
8.0
172
8.9
291
8.9
176
8.4
295
8.5
184
8.3
269
8.0
128
8.2
268
8.0
112
Metrics
8.6
231
8.4
148
8.4
220
Feature Not Available
8.5
227
8.2
149
8.4
218
8.3
141
8.8
241
8.9
154
Authoring Tools
Not enough data
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
6.7
8
Not enough data
6.3
8
Publishing Tools
Not enough data
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
Trading
8.2
59
7.2
40
7.9
58
7.4
31
9.0
73
8.6
44
Threat Detection
8.6
68
7.9
40
8.4
67
8.2
37
8.2
61
8.1
37
8.4
66
8.4
36
Blocking
8.0
58
8.2
34
8.3
62
8.2
37
8.1
59
8.2
34
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.6
77
Not enough data
8.3
71
Functionality
Not enough data
8.7
68
Not enough data
8.4
65
Not enough data
8.5
69
Not enough data
8.9
67
Not enough data
8.9
68
Platform Basics
9.0
209
8.9
215
8.7
195
8.5
189
8.5
173
8.6
185
8.5
177
8.8
187
8.4
167
8.5
186
8.4
166
8.5
165
Platform Data
8.0
180
8.1
183
8.4
193
8.4
198
8.5
215
8.7
214
8.2
178
8.6
194
8.4
193
8.7
193
8.5
184
8.6
185
Agentic AI - Value Selling Tools
7.7
8
7.5
26
7.5
8
7.4
25
7.9
7
7.1
26
8.1
7
7.3
25
7.9
8
7.2
26
7.9
7
7.8
27
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Analysis
9.0
209
Not enough data
8.8
214
|
Verified
Not enough data
8.1
164
Not enough data
8.4
178
Not enough data
Campaigns
Feature Not Available
Not enough data
7.7
116
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Not enough data
Engagement
7.8
112
Not enough data
Platform
8.5
172
Not enough data
8.8
182
|
Verified
Not enough data
8.3
125
Not enough data
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
Marketing Operations
Not enough data
8.6
244
|
Verified
Not enough data
8.9
256
|
Verified
Not enough data
7.8
219
|
Verified
Not enough data
9.1
244
|
Verified
Not enough data
8.6
208
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
248
|
Verified
Not enough data
8.6
262
|
Verified
Not enough data
8.0
210
|
Verified
Not enough data
8.7
229
|
Verified
Not enough data
7.6
200
|
Verified
Not enough data
6.9
184
Agentic AI - Marketing Analytics
Not enough data
6.0
24
Not enough data
6.7
23
Not enough data
6.5
24
API Construction
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
API Management
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Data Integration
Not enough data
9.0
27
Not enough data
8.9
28
Not enough data
8.0
26
Audience Targeting
8.7
10
5.4
8
8.5
9
8.1
8
8.9
9
7.4
7
Analytics
9.4
9
9.8
8
9.4
9
9.4
8
9.3
9
9.8
7
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
231
8.4
148
8.4
220
Feature Not Available
8.5
227
8.2
149
8.4
218
8.3
141
8.8
241
8.9
154
Variation Testing
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.3
135
Not enough data
Feature Not Available
Not enough data
7.9
115
Not enough data
Reporting
8.3
164
Not enough data
8.5
189
Not enough data
Personalization
8.3
141
Not enough data
8.5
142
Not enough data
8.7
140
Not enough data
Administration
8.4
163
Not enough data
7.9
133
Not enough data
8.7
174
Not enough data
8.9
172
Not enough data
Categories
Categories
Shared Categories
AppsFlyer and Singular are categorized as Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Analytics, and Smart Link
Unique Categories
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.2%
Marketing and Advertising
15.9%
Retail
7.1%
Information Technology and Services
4.7%
Computer Games
4.2%
Other
52.0%
Computer Games
25.8%
Marketing and Advertising
10.8%
Financial Services
10.4%
Entertainment
9.7%
Retail
5.5%
Other
37.9%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 Comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
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