# AppsFlyer vs Singular Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AppsFlyer excels in providing reliable attribution and detailed analytics, which users find essential for tracking campaign performance and optimizing user acquisition efforts. One user highlighted the **AI-powered system** that generates easy-to-understand reports, making programmatic marketing much more manageable.
- **Users say** that Singular offers a suitable attribution mechanism for all digital channels, providing a comprehensive view of campaign performance. Reviewers appreciate the **push notification attribution** feature, which enhances their ability to track engagement across various platforms.
- **According to verified reviews** , AppsFlyer has a significantly higher G2 Score in the Click Fraud category, indicating stronger user satisfaction in fraud prevention features. Users noted the platform's **strong fraud detection** capabilities, which help ensure the integrity of their marketing efforts.
- **Reviewers mention** that while both platforms have similar star ratings, AppsFlyer benefits from a larger volume of recent reviews, suggesting a more consistent user experience. Users find the **ease of tracking data** in AppsFlyer particularly helpful, enhancing their day-to-day usability.
- **Users highlight** that Singular's fast integration with marketing platforms is a significant advantage, allowing for quick setup and the ability to send external information. This feature has been praised for improving overall business productivity and campaign management.
- **G2 reviewers note** that while AppsFlyer has a robust set of features, Singular's quality of support stands out, with users rating it highly for responsiveness and helpfulness. This aspect is crucial for teams that require ongoing assistance and guidance as they navigate their marketing strategies.



| | AppsFlyer | Singular | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 780 | 510 | 
| **Largest Market Segment** | Mid-Market (41.8% of reviews) | Mid-Market (53.9% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### AppsFlyer

Pros:
- Analytics (25 reviews)
- Features (24 reviews)

Cons:
- Expensive (16 reviews)
- Data Inaccuracy (11 reviews)

### Singular

Pros:
- Customer Support (80 reviews)
- Ease of Use (64 reviews)

Cons:
- Poor Interface Design (18 reviews)
- Poor UI (18 reviews)

---
## Ratings Comparison
| Rating | AppsFlyer | Singular | 
|---|---|---|
  | **Meets Requirements** | 8.7 (507 reviews) | 8.8 (420 reviews) | 
  | **Ease of Use** | 8.5 (656 reviews) | 8.7 (427 reviews) | 
  | **Ease of Setup** | 8.1 (414 reviews) | 8.4 (271 reviews) | 
  | **Ease of Admin** | 8.4 (192 reviews) | 8.9 (179 reviews) | 
  | **Quality of Support** | 8.6 (480 reviews) | 9.4 (418 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (190 reviews) | 9.2 (185 reviews) | 
  | **Product Direction (% positive)** | 9.2 (496 reviews) | 9.1 (401 reviews) | 

---
## Pricing

### AppsFlyer

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Singular

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.

Key Features:
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics

[Browse all 3 editions](https://www.g2.com/products/singular/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.5/10 | 390 |
| **Singular** | 8.4/10 | 205 |

#### User Identification

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **User Segmentation** | 8.2 (272 reviews) | 8.3 (164 reviews) | 
| **Geolocation** | 8.2 (260 reviews) | 8.6 (165 reviews) | 

#### Tracking & Reporting

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Custom Event Tracking** | 8.6 (304 reviews) | 9.0 (182 reviews) | 
| **Real-Time Insights** | 8.4 (295 reviews) | 8.0 (172 reviews) | 
| **Attribution** | 9.0 (343 reviews) | 8.9 (185 reviews) | 
| **Dashboard** | 8.4 (342 reviews) | 8.6 (189 reviews) | 
| **User Path Tracking** | 8.3 (275 reviews) | 8.1 (129 reviews) | 
| **User Activity History** | 8.3 (272 reviews) | 8.0 (113 reviews) | 

#### Metrics

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Engagement** | 8.6 (237 reviews) | 8.4 (150 reviews) | 
| **Exit Tracking** | 8.4 (223 reviews) | Feature Not Available | 
| **Retention** | 8.5 (232 reviews) | 8.3 (151 reviews) | 
| **Return** | 8.4 (225 reviews) | 8.3 (144 reviews) | 
| **Conversions** | 8.8 (256 reviews) | 8.9 (158 reviews) | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Singular** | 5.6/10 | 8 |

#### Authoring Tools

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Ad Templates** | Not enough data | 5.4 (8 reviews) | 
| **HTML5 Authoring** | Not enough data | 5.2 (8 reviews) | 
| **Automated Ad Creation** | Not enough data | 4.5 (7 reviews) | 
| **Lanugage Translation** | Not enough data | 5.7 (7 reviews) | 

#### Agentic AI - Creative Management Platforms

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Dynamic Versioning** | Not enough data | 6.7 (8 reviews) | 
| **A/B Testing ** | Not enough data | 6.3 (8 reviews) | 

#### Publishing Tools

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | 5.4 (8 reviews) | 
| **Demand Side Platform Integration** | Not enough data | 6.9 (8 reviews) | 
| **Campaign Scheduling** | Not enough data | 4.3 (7 reviews) | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.4/10 | 100 |
| **Singular** | 8.1/10 | 50 |

#### Trading

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Keyword Tracking** | 8.3 (61 reviews) | 7.2 (40 reviews) | 
| **Refund Management** | 8.0 (59 reviews) | 7.4 (31 reviews) | 
| **Integrations** | 9.1 (80 reviews) | 8.7 (46 reviews) | 

#### Threat Detection

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Account Alerts** | 8.6 (68 reviews) | 7.9 (40 reviews) | 
| **Threat Detection** | 8.4 (69 reviews) | 8.3 (38 reviews) | 
| **IP Address Monitoring** | 8.3 (63 reviews) | 8.1 (37 reviews) | 
| **Rules** | 8.4 (69 reviews) | 8.4 (36 reviews) | 

#### Blocking

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Manual IP Blocking** | 8.0 (59 reviews) | 8.2 (34 reviews) | 
| **Automated IP Blocking** | 8.4 (64 reviews) | 8.2 (37 reviews) | 
| **Cross-Campaign Blocking** | 8.1 (62 reviews) | 8.2 (34 reviews) | 

#### Agentic AI - Click Fraud

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Singular** | 8.7/10 | 84 |

#### Management

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Reporting** | Not enough data | 8.7 (79 reviews) | 
| **Auditing** | Not enough data | 8.3 (72 reviews) | 

#### Functionality

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Extraction** | Not enough data | 8.7 (69 reviews) | 
| **Transformation** | Not enough data | 8.4 (65 reviews) | 
| **Loading** | Not enough data | 8.5 (70 reviews) | 
| **Automation** | Not enough data | 8.9 (67 reviews) | 
| **Scalability** | Not enough data | 8.9 (68 reviews) | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.3/10 | 248 |
| **Singular** | 8.2/10 | 240 |

#### Platform Basics

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Attribution Windows** | 9.0 (214 reviews) | 8.9 (220 reviews) | 
| **Retargeting Attribution** | 8.7 (197 reviews) | 8.5 (191 reviews) | 
| **Validation Rules** | 8.5 (176 reviews) | 8.6 (185 reviews) | 
| **Cross-platform attribution** | 8.6 (181 reviews) | 8.8 (191 reviews) | 
| **Fraud Detection** | 8.5 (174 reviews) | 8.5 (189 reviews) | 
| **Post-Fraud Attribution** | 8.4 (169 reviews) | 8.5 (166 reviews) | 

#### Platform Data

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Uninstall Metrics** | 8.0 (182 reviews) | 8.1 (184 reviews) | 
| **Retention Metrics** | 8.5 (195 reviews) | 8.4 (198 reviews) | 
| **Analytics Dashboard** | 8.5 (220 reviews) | 8.7 (220 reviews) | 
| **Cross-channel insights** | 8.3 (184 reviews) | 8.6 (200 reviews) | 
| **Custom Dashboards** | 8.4 (196 reviews) | 8.7 (196 reviews) | 
| **Data Segmentation** | 8.5 (187 reviews) | 8.6 (186 reviews) | 

#### Agentic AI - Value Selling Tools

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (8 reviews) | 7.5 (26 reviews) | 
| **Cross-system Integration** | 7.8 (9 reviews) | 7.6 (28 reviews) | 
| **Adaptive Learning** | 7.9 (7 reviews) | 7.1 (26 reviews) | 
| **Natural Language Interaction** | 8.1 (7 reviews) | 7.3 (25 reviews) | 
| **Proactive Assistance** | 7.9 (8 reviews) | 7.2 (27 reviews) | 
| **Decision Making** | 8.3 (10 reviews) | 7.9 (28 reviews) | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.9/10 | 19 |
| **Singular** | N/A | N/A |

#### Centralized computation

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Centralized Computation** | 8.8 (18 reviews) | Not enough data | 

#### Localized computation

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Localized computation** | 9.0 (18 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.1/10 | 253 |
| **Singular** | N/A | N/A |

#### Analysis

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Application Attribution** | 9.0 (215 reviews) | Not enough data | 
| **Campaign Analysis** | 8.9 (221 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 8.1 (164 reviews) | Not enough data | 
| **Custom Dashboards** | 8.4 (183 reviews) | Not enough data | 

#### Campaigns

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Proximity Marketing** | Feature Not Available | Not enough data | 
| **Push Notifications** | 7.7 (118 reviews) | Not enough data | 
| **Bulk SMS** | 7.0 (101 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.1 (97 reviews) | Not enough data | 
| **Email Campaigns** | 7.7 (109 reviews) | Not enough data | 
| **Audience Segmentation** | 8.6 (142 reviews) | Not enough data | 

#### Engagement

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Coupons and Promotions** | 7.8 (112 reviews) | Not enough data | 

#### Platform

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Optimization** | 8.6 (175 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.8 (188 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (125 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 8.2 (11 reviews) | Not enough data | 
| **Decision Making** | 8.3 (11 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Singular** | 8.0/10 | 292 |

#### Marketing Operations

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.6 (248 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.9 (267 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 7.8 (219 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 9.1 (246 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.6 (211 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.8 (255 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.7 (275 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.0 (211 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.7 (237 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 7.6 (201 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 6.9 (184 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (24 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (31 reviews) | 
| **Proactive Assistance** | Not enough data | 6.5 (24 reviews) | 

### API Management

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Singular** | 8.3/10 | 33 |

#### API Construction

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **API Testing** | Not enough data | 8.1 (30 reviews) | 
| **Data Security** | Not enough data | 8.2 (29 reviews) | 
| **Orchestration** | Not enough data | 8.9 (31 reviews) | 
| **Scalability** | Not enough data | 8.6 (32 reviews) | 

#### API Management

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Traffic Control** | Not enough data | 8.2 (29 reviews) | 
| **Logs/Documentation** | Not enough data | 8.3 (29 reviews) | 
| **API Monitoring** | Not enough data | 8.0 (30 reviews) | 
| **Monetization** | Not enough data | 7.8 (28 reviews) | 
| **Gateway** | Not enough data | 7.9 (28 reviews) | 

#### Data Integration

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **App Integration** | Not enough data | 9.0 (28 reviews) | 
| **Data Transformation** | Not enough data | 8.9 (28 reviews) | 
| **Plugins** | Not enough data | 8.0 (26 reviews) | 

### Smart Link

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.9/10 | 13 |
| **Singular** | 8.4/10 | 10 |

#### Audience Targeting

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Geographic Targeting** | 8.7 (10 reviews) | 5.4 (8 reviews) | 
| **Device/OS Targeting** | 8.7 (10 reviews) | 8.1 (8 reviews) | 
| **Retargeting** | 9.1 (11 reviews) | 7.7 (8 reviews) | 

#### Analytics

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Digital Analytics** | 9.5 (10 reviews) | 9.8 (8 reviews) | 
| **Attribution** | 9.5 (11 reviews) | 9.5 (10 reviews) | 
| **Data Sharing and Exporting** | 9.3 (10 reviews) | 9.8 (7 reviews) | 

#### Agentic AI - Business Continuity Management

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Multi-step Planning** | 8.1 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (7 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.5/10 | 279 |
| **Singular** | 8.5/10 | 164 |

#### Metrics

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Engagement** | 8.6 (237 reviews) | 8.4 (150 reviews) | 
| **Exit Tracking** | 8.4 (223 reviews) | Feature Not Available | 
| **Retention** | 8.5 (232 reviews) | 8.3 (151 reviews) | 
| **Return** | 8.4 (225 reviews) | 8.3 (144 reviews) | 
| **Conversions** | 8.8 (256 reviews) | 8.9 (158 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.3/10 | 216 |
| **Singular** | N/A | N/A |

#### Variation Testing

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **A/B Testing** | 8.0 (129 reviews) | Not enough data | 
| **WYSIWYG Editor** | 7.5 (109 reviews) | Not enough data | 
| **Conversion Goal** | Feature Not Available | Not enough data | 
| **Percentage of Traffic** | 8.4 (137 reviews) | Not enough data | 
| **Confidence Level** | Feature Not Available | Not enough data | 
| **Multivariant Testing** | 7.9 (115 reviews) | Not enough data | 

#### Reporting

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Segmentation** | 8.4 (166 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.5 (193 reviews) | Not enough data | 

#### Personalization

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **Standard Targeting** | 8.3 (142 reviews) | Not enough data | 
| **Custom Targeting** | 8.5 (144 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (141 reviews) | Not enough data | 

#### Administration

| Feature | AppsFlyer | Singular | 
|---|---|---|
| **API / Integrations** | 8.4 (165 reviews) | Not enough data | 
| **QA Testing** | 7.9 (133 reviews) | Not enough data | 
| **Performance and Reliability** | 8.7 (177 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (174 reviews) | Not enough data | 

---
## Categories
**Shared Categories (5):** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [Click Fraud Software](https://www.g2.com/categories/click-fraud), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Smart Link Software](https://www.g2.com/categories/smart-link)

**Unique to AppsFlyer (3):** [Data Clean Room Software](https://www.g2.com/categories/data-clean-room), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to Singular (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [API Management Tools](https://www.g2.com/categories/api-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | AppsFlyer | Singular | 
|---|---|---|
| **Small-Business** | 30.4% | 26.6% | 
| **Mid-Market** | 41.8% | 53.9% | 
| **Enterprise** | 27.8% | 19.5% | 

### By Industry

#### AppsFlyer

- **Marketing and Advertising:** 17.6%
- **Financial Services:** 15.6%
- **Retail:** 6.5%
- **Information Technology and Services:** 4.6%
- **Computer Games:** 4.2%
- **Entertainment:** 3.5%
- **Food & Beverages:** 3.4%
- **Computer Software:** 3.3%
- **Banking:** 2.9%
- **Health, Wellness and Fitness:** 2.6%
- **Other:** 35.8%

#### Singular

- **Computer Games:** 25.6%
- **Financial Services:** 11.2%
- **Marketing and Advertising:** 10.8%
- **Entertainment:** 9.8%
- **Retail:** 5.2%
- **Gambling & Casinos:** 3.7%
- **Information Technology and Services:** 3.5%
- **Computer Software:** 2.5%
- **Health, Wellness and Fitness:** 2.5%
- **Consumer Services:** 1.9%
- **Other:** 23.3%

---
## Alternatives

### Alternatives to AppsFlyer

- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (136 reviews)
- [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (723 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (665 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (461 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6858 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2955 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1412 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (599 reviews)

### Alternatives to Singular

- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (136 reviews)
- [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (723 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (461 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (665 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2955 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6858 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

---
## Top Discussions

### AppsFlyer

- Title: [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) — 3 comments, 1 upvote
  > **Top comment:** "Nothing, Complete useless."
- Title: [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) — 2 comments
  > **Top comment:** "It's free."
- Title: [What is Mobile Attribution?](https://www.g2.com/discussions/mobile-attribution) — 2 comments, 2 upvotes
  > **Top comment:** "Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make..."
- Title: [What is the best way to download raw data for multiple media sources?](https://www.g2.com/discussions/29774-what-is-the-best-way-to-download-raw-data-for-multiple-media-sources) — 1 comment, 1 upvote
  > **Top comment:** "Great question Husain, we are working on the next version of the export page and we will include multiple selection for media source.

If you have more..."
- Title: [How does AppsFlyer attribute exactly? Is it Data Driven? Time Decay?](https://www.g2.com/discussions/29765-how-does-appsflyer-attribute-exactly-is-it-data-driven-time-decay) — 1 comment, 1 upvote
  > **Top comment:** "Hi Gaston,

Great question, there are many reasons for discrepancies, here are a few related articles:..."

### Singular

- Title: [What are the new features and preparations for the Cookieless future?](https://www.g2.com/discussions/what-are-the-new-features-and-preparations-for-the-cookieless-future) — 1 comment, 1 upvote
  > **Top comment:** "Yes it is possible to retrieve your stolen bitcoins. I never believed in bitcoin recovery because I was made to understand that it is not possible. But..."
- Title: [What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?](https://www.g2.com/discussions/what-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on..."
- Title: [How can Singular help on media planning and forecast?](https://www.g2.com/discussions/15555-how-can-singular-help-on-media-planning-and-forecast) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appsflyer-vs-singular)