--- title: Singular Reviews meta_title: 'Singular Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 510 reviews by the users' company size, role or industry to find out how Singular works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 510 scale: '5' date_modified: '2026-07-02' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Singular Reviews **Vendor:** Singular **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 510 ## About Singular Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights. ## Singular Pros & Cons **What users like:** - Users appreciate the **best-in-class support** from Singular, highlighting quick responses and effective problem resolution. (80 reviews) - Users value the **ease of use** of Singular, with straightforward onboarding and intuitive dashboards enhancing their experience. (64 reviews) - Users highlight the **proactive and responsive support** from Singular, ensuring help with challenges and tailored solutions. (47 reviews) - Users appreciate the **flexibility and transparency** of Singular, enhancing decision-making with customizable analytics and insights. (46 reviews) - Users appreciate the **clear and user-friendly reporting** in Singular, enabling effective campaign management and insights. (36 reviews) - Users value the **single, reliable source of truth** provided by Singular for accurate UA data analysis. (34 reviews) - Easy Integrations (31 reviews) - Users value the **easy integration and supportive customer service** of Singular for effective data management and analytics. (29 reviews) - Users value the **quick integration implementation** by Singular, appreciating their responsiveness and commitment to user requests. (25 reviews) - Insights (24 reviews) **What users dislike:** - Users note that the **poor interface design** in Singular can hinder workflow efficiency and user experience. (18 reviews) - Users find the **poor UI** to be unintuitive and in need of improvement for a better experience. (18 reviews) - Users find the **limitations in data attribution and reporting** of Singular hinder effective campaign optimization and analysis. (16 reviews) - Users express frustration with **data limitations** in Singular, experiencing delayed issue detection and gaps in attribution accuracy. (15 reviews) - Users find the **limited attribution capabilities** of Singular hinder accurate tracking and campaign optimization efforts. (15 reviews) - Users note that the **UI design issues** can make the experience overwhelming and less intuitive for advanced features. (15 reviews) - Users find **attribution issues** problematic, struggling with unclear credit assignment and reliability across multiple devices. (14 reviews) - Users report significant **dashboard issues** , noting a lack of customization and an unintuitive interface that hinders usability. (14 reviews) - Users face **integration issues** that prolong implementation, hindering initial experience and usability for new users. (14 reviews) - Users face a **lack of information** regarding cohort setup and documentation, complicating their understanding and usage of Singular. (14 reviews) ## Singular Reviews ### 1. Singular Makes Cross-Channel Reporting and ROAS Tracking Fast and Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Marko D. | Marketing lead, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Singular?** Singular is super useful because it brings all our marketing data into one place. It makes it really easy to track performance across different channels and quickly see what’s working and what’s not. I especially like the flexible reporting and the ability to compare campaigns and ROAS without a lot of manual work. It saves a lot of time and helps us make faster decisions. **What do you dislike about Singular?** Sometimes the platform can be a bit slow, especially when working with larger datasets or more detailed reports. It can slow down the workflow when you need quick insights. Also, some advanced features like creative analytics require additional upgrades, which can be a downside if you want everything in one place without extra costs. **What problems is Singular solving and how is that benefiting you?** Singular helps by bringing all our marketing data into one place, which makes daily work much easier. Instead of jumping between tools, I can track performance, compare campaigns, and analyze results in one dashboard. I also really like the flexibility — being able to customize dashboards and create custom metrics based on our needs is a big plus. On top of that, their support team is very responsive and always helpful when we need assistance. ### 2. There are some ups and downs, but the support is mostly timely and professional **Rating:** 4.5/5.0 stars **Reviewed by:** Giedrius P. | Senior UA Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Singular?** The number of metrics and dimensions that can be included in a report. Support team always ready to help with issues that we encounter. Product is getting tailored to meet our needs. We have a dedicated account manager who helps to solve our problems even faster. **What do you dislike about Singular?** There are quite some limitations on the amount of data that can be extracted through the website dashboard; especially troublesome is the fact that there is no longer an option to extract Publisher level data across different apps/networks **Recommendations to others considering Singular:** Once the integration is complete and the data that you see is validated, it's a great tool to have as it will reduce the amount of headache you would be getting if you needed to gather your data from different partner dashboards. **What problems is Singular solving and how is that benefiting you?** Singular has helped us massively improve our in-house BI as well as gave us a significant opportunity to see and evaluate our revenue, broken down by different dimensions, all in one place. ### 3. Robust Marketing Analytics with Real-Time Insights and Reliable Data Unification **Rating:** 4.5/5.0 stars **Reviewed by:** Luciana S. | IT Manager , Health, Wellness and Fitness, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Singular?** Singular demonstrates robust marketing analytics and campaigns performance tracking, for business productivity The tool has remarkable mobile attributions, which gives all stakeholders easy access and manageability Singular helps in data unification and this happens across multiple platforms and networks The dashboard has helpful reporting tools and they use the available analytical measures Singular has magnificent marketing data aggregation and this is automatically generated to bring reliability The tool provides real time insights concerning spending and campaigns performance tracking Singular has robust fraud detection solutions and this leads to data accuracy and efficiency **What do you dislike about Singular?** Singular has complex attribution configurations and this leads to operational complexity The tool has advanced reporting methods and they demands extra learning for easy understanding **What problems is Singular solving and how is that benefiting you?** Singular centralizes marketing data and this happens across diverse channels to bring unified access The advertising ROI is well established and visible, giving the company a perfect opportunity to understand its operations The tool allows the optimization of campaigns and this happens using attribution insights The performance reports are shared in a very understandable manner, and no extra time spent to compile all these reports All ineffective campaigns are well identified and this manages the spending on ad and marketing The decisions we make from this approach are centrally analyzed and proper insights made ### 4. Unify data, but it needs better UX **Rating:** 4.5/5.0 stars **Reviewed by:** ABN D. **Reviewed Date:** April 23, 2026 **What do you like best about Singular?** I like how Creative IQ in Singular helps me see the creative performance of each of my campaigns, something I would otherwise have to do manually, which saves time and effort. I also appreciate that the team always provided step-by-step guided support for the initial setup of Singular, which makes the process of starting to use the tool much easier. **What do you dislike about Singular?** I don't feel that Singular is very intuitive at the UX level and understanding where to look for each thing. It could be simpler. It could be better if there were descriptions within each section that said what can be done there, or if things were visually well separated and with simple, non-technical language. **What problems is Singular solving and how is that benefiting you?** I use Singular to review the performance of my Paid Media campaigns. It resolves data unification and extraction, and with Creative IQ I can see the creative performance of the campaigns without having to review them manually one by one. ### 5. The tracking tool I would always want **Rating:** 5.0/5.0 stars **Reviewed by:** Enrique M. | Marketing & SEO Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2024 **What do you like best about Singular?** You can easily create reports that summarize the impact of your campaigns through all the funnel, analyze the data and trends to get some insights that you may not be able to get using only the data from the platforms (Meta, Google, etc.) **What do you dislike about Singular?** Still a lot of information but the GUI helps a lot to get only what you want, maybe an easy access guide to understand that the metrics mean and their differences with one antoher. **What problems is Singular solving and how is that benefiting you?** Unify all the marketing channels in one platform without further need of attention, once you set it all up you can track the marketing campaigns one with the other and see the benefit it may give some combination. The information for every client, tracking it even when they have a different device (cross device service) gives a full view of what the customer is doing before and after the purchase. ### 6. Comprehensive Campaign Data Tracking with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Milos R. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Singular?** I use Singular for tracking data and attribution for my advertising campaigns, especially for mobile games. I find it very helpful because I don't need an SDK for most of my needs, as Singular provides a solution for that. I like that all the data I need is in one place, which allows me to implement all the metrics and events, as well as analyze my campaign data needed to make the best decisions for my campaigns. One of the things I really appreciate about Singular is the support I get from them. We connect through Slack and email, but on Slack, they reply quickly, are very supportive, and always look for the best possible solutions for me. I also have an account manager and a support team that provide feedback and solutions within a very short time through Slack. The initial setup was straightforward and easy, mainly because we received support from day one. **What do you dislike about Singular?** Maybe the education of users on how to use the features of the tool properly. I did go through training, but maybe I did not ask enough questions. And now I'm trying to figure things out myself, for some things, but it might be actually individual. **What problems is Singular solving and how is that benefiting you?** I use Singular for tracking data and attribution of my advertising campaigns. It connects the ad network to the data platform, making it easier to track campaign performance. I don't need an SDK for most and all necessary data is in one place for analysis. ### 7. Simple Setup and Excellent Customer Service **Rating:** 4.5/5.0 stars **Reviewed by:** Ioan G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2026 **What do you like best about Singular?** I use Singular as my MMP to analyze data related to monetization and user acquisition and to share data that helps optimize my campaigns with various networks. It helps me analyze data more quickly and reach more user acquisition networks. I would highlight the customer service, with an account manager whom I meet with monthly and a Slack group with different people who resolve my queries. Its price is very competitive for companies that scale thanks to user acquisition and monetize through ads. Singular is cheaper than other options on the market. Very simple, we are a small team and in a few days we had everything ready. **What do you dislike about Singular?** The accuracy of the data is high but it lacks collecting, for example, the revenue generated by some networks, such as the Admob waterfall. **What problems is Singular solving and how is that benefiting you?** I use Singular as my MMP to analyze monetization and user acquisition data, reaching more acquisition networks quickly and optimizing campaigns. It allows me to share data easily. ### 8. Good, Reliable and efficient tool for marketeers. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Singular?** A suitable attribution mechanism for all digital channels that provides an overall view of the campaigns, and how we are faring. Push notification attribution is also helpful now **What do you dislike about Singular?** Dashboards can be further refined to measure true incrementality and the cost associated with incremental orders. This can help further optimise the campaign strategy. **What problems is Singular solving and how is that benefiting you?** With a growing business, a cost-effective and efficient attribution tool is very important. Affiliate visibility had always been low which is now getting solved. We are getting good insights for some acquisition campaign types that we were previously not able to get. **Official Response from Yoni Amias:** > Thanks so much for taking the time to write in. We're happy to read that you're now able to analyze campaign insights that you previously were not able to. ### 9. Transformative Attribution and Growth Analytics Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Mary Alexandra G. **Reviewed Date:** February 04, 2026 **What do you like best about Singular?** I really like how Singular helps us measure, unify, and optimize our acquisition performance across all digital channels. It gives us a clear, reliable view of our growth engine. Also, Singular connects marketing activity with real business outcomes, showing us which channels actually drive quality users and revenue, not just clicks or installs. What stands out is its operational usefulness for the growth team, centralizing data from all our partners and channels into one consistent view. This saves us a lot of manual work and avoids conflicting numbers across platforms. We value the flexibility of the dashboards and the ability to slice performance by cohort, channel, and campaign to understand not just volume but quality. The features that make Singular especially valuable turn data into action, allowing our team to focus on execution instead of reconciliation. The customizable dashboards and automated data pipelines let us monitor performance in near real time and adjust budgets and campaigns quickly. Plus, the support we receive, especially from Eduardo Ochoa, is outstanding since he is always available and proactive. **What do you dislike about Singular?** Overall our experience with Singular has been very positive. **What problems is Singular solving and how is that benefiting you?** Singular unifies our acquisition data, enabling efficient growth tracking and decision-making. It provides a trusted attribution source, eliminates manual data handling, and gives a clear view of user quality in real time. The flexibility of its dashboards is invaluable for understanding channel impact. ### 10. Flexible, Transparent UA Analytics with Powerful Custom Dashboards **Rating:** 5.0/5.0 stars **Reviewed by:** Anastasiya L. | Senior UA Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Singular?** What I like best about Singular is its flexibility and transparency in data analysis. It allows me to quickly connect cost, attribution, and performance metrics in one place, which makes decision-making much faster and more reliable. I also really value the customizable dashboards and reporting, as well as the ability to deep-dive into performance by source, campaign, and creative. Overall, it’s a very strong tool for daily UA analysis and long-term strategic insights. **What do you dislike about Singular?** What I dislike about Singular is that cost integrations can sometimes be complex and unstable, especially when working with non-standard partners or custom setups. When something breaks, it’s not always immediately clear where the issue is, which can slow down analysis. Additionally, some workflows and UI elements are not always intuitive, and require extra explanation or support to use efficiently. **What problems is Singular solving and how is that benefiting you?** Singular solves the problem of fragmented marketing data by bringing attribution, cost, and performance metrics from multiple sources into a single platform. This eliminates the need to manually combine data from different tools and reduces the risk of errors. For me, this means faster analysis, clearer insights, and better decision-making. I can quickly understand which channels, campaigns, and creatives are driving value, optimize budgets more efficiently, and communicate results with stakeholders in a transparent and consistent way. ## Singular Discussions - [What are the new features and preparations for the Cookieless future?](https://www.g2.com/discussions/what-are-the-new-features-and-preparations-for-the-cookieless-future) - 1 comment, 1 upvote - [What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?](https://www.g2.com/discussions/what-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners) - 1 comment, 1 upvote - [How can Singular help on media planning and forecast?](https://www.g2.com/discussions/15555-how-can-singular-help-on-media-planning-and-forecast) - 1 comment, 1 upvote - [View Singular pricing details and edition comparison](https://www.g2.com/products/singular/reviews/singular-review-9700545?section=pricing&secure%5Bexpires_at%5D=2026-07-06+21%3A23%3A14+-0500&secure%5Bsession_id%5D=05e1dc82-1a09-4275-aaec-6381b6678321&secure%5Btoken%5D=de4a5de1ea17c9a0052e3548c37cabf4f23d7d5272d122ac5026dd96eec2ed66&format=llm_user) ## Singular Integrations - [Adjust](https://www.g2.com/products/adjust/reviews) - [Apple iOS](https://www.g2.com/products/apple-ios/reviews) - [Apple Search Ads](https://www.g2.com/products/apple-search-ads/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [MAX by AppLovin](https://www.g2.com/products/max-by-applovin/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mintegral AppGrowth](https://www.g2.com/products/mintegral-appgrowth/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [PostgreSQL](https://www.g2.com/products/postgresql/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) ## Singular Features **User Identification** - User Segmentation - Geolocation **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Trading** - Keyword Tracking - Refund Management - Integrations **Management** - Reporting - Auditing **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **API Construction** - API Testing - Data Security - Orchestration - Scalability **Testing Tools** - Dynamic Versioning - A/B Testing **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Functionality** - Extraction - Transformation - Loading - Automation - Scalability **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Audience Targeting** - Geographic Targeting - Device/OS Targeting - Retargeting **Metrics** - Engagement - Retention - Return - Conversions **API Management** - Traffic Control - Logs/Documentation - API Monitoring - Monetization - Gateway **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Analytics** - Digital Analytics - Attribution - Data Sharing and Exporting **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Data Integration** - App Integration - Data Transformation - Plugins **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning ## Top Singular Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (755 reviews) - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (131 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (712 reviews)