--- title: Singular Reviews meta_title: 'Singular Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 510 reviews by the users' company size, role or industry to find out how Singular works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 510 scale: '5' date_modified: '2026-07-02' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Singular Reviews **Vendor:** Singular **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 510 ## About Singular Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights. ## Singular Pros & Cons **What users like:** - Users appreciate the **best-in-class support** from Singular, highlighting quick responses and effective problem resolution. (80 reviews) - Users value the **ease of use** of Singular, with straightforward onboarding and intuitive dashboards enhancing their experience. (64 reviews) - Users highlight the **proactive and responsive support** from Singular, ensuring help with challenges and tailored solutions. (47 reviews) - Users appreciate the **flexibility and transparency** of Singular, enhancing decision-making with customizable analytics and insights. (46 reviews) - Users appreciate the **clear and user-friendly reporting** in Singular, enabling effective campaign management and insights. (36 reviews) - Users value the **single, reliable source of truth** provided by Singular for accurate UA data analysis. (34 reviews) - Easy Integrations (31 reviews) - Users value the **easy integration and supportive customer service** of Singular for effective data management and analytics. (29 reviews) - Users value the **quick integration implementation** by Singular, appreciating their responsiveness and commitment to user requests. (25 reviews) - Insights (24 reviews) **What users dislike:** - Users note that the **poor interface design** in Singular can hinder workflow efficiency and user experience. (18 reviews) - Users find the **poor UI** to be unintuitive and in need of improvement for a better experience. (18 reviews) - Users find the **limitations in data attribution and reporting** of Singular hinder effective campaign optimization and analysis. (16 reviews) - Users express frustration with **data limitations** in Singular, experiencing delayed issue detection and gaps in attribution accuracy. (15 reviews) - Users find the **limited attribution capabilities** of Singular hinder accurate tracking and campaign optimization efforts. (15 reviews) - Users note that the **UI design issues** can make the experience overwhelming and less intuitive for advanced features. (15 reviews) - Users find **attribution issues** problematic, struggling with unclear credit assignment and reliability across multiple devices. (14 reviews) - Users report significant **dashboard issues** , noting a lack of customization and an unintuitive interface that hinders usability. (14 reviews) - Users face **integration issues** that prolong implementation, hindering initial experience and usability for new users. (14 reviews) - Users face a **lack of information** regarding cohort setup and documentation, complicating their understanding and usage of Singular. (14 reviews) ## Singular Reviews ### 1. Singular Makes Campaign Reporting Easy, Reliable, and Time-Saving **Rating:** 4.5/5.0 stars **Reviewed by:** Itay F. | Senior User Acqisition, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2026 **What do you like best about Singular?** Singular is very easy to use and reliable. It helps me see all my campaign data in one place and make quick decisions. The reporting is clear, and it saves me a lot of time every week. **What do you dislike about Singular?** i can not play with the order in the metrics options **What problems is Singular solving and how is that benefiting you?** Singular brings all our marketing data into one place with accurate attribution. This makes optimization faster and helps us understand ROI clearly. ### 2. Amazing Tool with Immediate benefits! **Rating:** 4.5/5.0 stars **Reviewed by:** Varun B. | Marketing Managwr, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Singular?** Fraud detection feature helped save $$$s for us. Creative insights was a paid add-on, but a helpful tool to streamline how each creative performs. **What do you dislike about Singular?** After sales support and commercials can be improved. **What problems is Singular solving and how is that benefiting you?** Install attribution, custom links for campaign efficiency. Benefits ranging from direct cost saving to channel performance. **Official Response from Yoni Amias:** > Varun, thank you so much for taking the time to sit down and write this review. We are so happy to read that you see such cost saving and performance value in what Singular provides for Smytten. Thanks also for your feedback regarding our UI analytics - this is crucial to helping us improve. We look forward to seeing where Smytten is headed in 2023 and beyond! ### 3. Great Support and Data Access, but Limited Dashboard Customization **Rating:** 4.0/5.0 stars **Reviewed by:** Jessica W. | Growth Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Singular?** Responsive customer support and accessibility to up-to-date data **What do you dislike about Singular?** Dashboards aren't super customizable—a lot of custom metrics and breakdowns are only available via request, whereas a tool like Mixpanel allows a lot of user-friendly features. Singular also only allows you to track 12 in-app events, which is a bit limiting **What problems is Singular solving and how is that benefiting you?** Because we run lead campaigns on iOS, Singular's web-to-app attribution helps us understand how each campaign on each channel is performing from a Cost per Install perspective, as well as providing visibility into post-install metrics. ### 4. Great customer experience, lower price **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Singular?** The solution they offer is really competitive in terms on pricing vs the features they include and the way the system works. The customer service is really dedicated into solve any doubts or issues as soon as they can and they quickly escalate when the responses are not enough for our teams. **What do you dislike about Singular?** I think they can improve the UI/UX to make it more user friendly and intuitive. And also sometimes they have some bugs in the reporting section. They could improve the Dashboards, as visual input allow us to discover mistakes or issues regarding tracking, quicker. Also, they could improve the agency feature, as I believe is still very MVP stage. **What problems is Singular solving and how is that benefiting you?** Mobile attribution, clarity on the data, decrease organic (not identified traffic), see a better ratio of conversion to install by having right numbers and accurate with the stores. Correctly identify fraud sources to optimize traffic, better understanding of conversion-cost ratio. ### 5. Outstanding support, always available, with flexible pricing that fits our needs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Singular?** The customer support is outstanding — the team is always available, quick to respond, and extremely knowledgeable. Whether it’s onboarding, troubleshooting, or just answering best-practice questions, they go above and beyond to help. Their flexible pricing structure was a big plus for us, allowing us to get all the features we needed without overpaying. The platform is also reliable, easy to integrate, and works seamlessly with our partners and BI tools **What do you dislike about Singular?** There’s nothing major to dislike. Occasionally, some advanced reporting features require a short learning curve, but the support team is always there to guide you through it quickly. **What problems is Singular solving and how is that benefiting you?** Singular provides accurate and reliable attribution for both our mobile app and web campaigns, seamlessly connecting spend data with in-app actions in one unified view. Having all this information in a single place not only makes it easier to understand the full customer journey and measure ROI across channels, but also allows us to build internal dashboards without having to integrate separately with every media source we run campaigns on. Fraud prevention is built-in, adding an extra layer of protection without extra effort. With all these capabilities, plus always-available, responsive support and flexible pricing, Singular has become a key part of our marketing operations. ### 6. Streamlined Attribution with Outstanding Support **Rating:** 4.5/5.0 stars **Reviewed by:** Orit S. **Reviewed Date:** February 03, 2026 **What do you like best about Singular?** I found out that singular have MCP integration with ChatGPT. **What do you dislike about Singular?** I just found out that Singular supports Multiple Breakdowns. This means we can pull the data in two different ways simultaneously. **What problems is Singular solving and how is that benefiting you?** I use Singular to consolidate all my attribution data, solving data fragmentation across channels and saving time. I like the cross-channel visibility and customer support, which brings us helpful ideas. ### 7. Intuitive Interface and Impeccable Support **Rating:** 5.0/5.0 stars **Reviewed by:** Walex L. **Reviewed Date:** February 12, 2026 **What do you like best about Singular?** I really like the support and interface of Singular. When we have issues, they are very prompt in helping. Additionally, the interface is very intuitive, which is great. **What do you dislike about Singular?** So far everything has been good, we are in the implementation phase and everything is in order. **What problems is Singular solving and how is that benefiting you?** I use Singular to identify where my customers come from to my application. ### 8. Simplicity at Its Best **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Singular?** Simplicity of the dashboard, everything is really straightforward and intuitively understandable **What do you dislike about Singular?** When you onboard as a new member of the team, as a user Singular as an MMP, you need to pass a quick questionnaire. It might not be necessary to do that, and it would be nice to have a simple pop-up window with the question Do you need to add any integrations right now. Because in my case, all data connectors were already set up and everything worked properly **What problems is Singular solving and how is that benefiting you?** Cost aggregation solved brilliantly and especially for those networks where we had a client fee ### 9. Great customer support and important judge for decision-making. **Rating:** 5.0/5.0 stars **Reviewed by:** Karen R. | Marketing Acquisition Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Singular?** Customer success has played a crucial role for us in recent months, offering valuable ideas that have helped us enhance our strategy. **What do you dislike about Singular?** Creating reports can be somewhat challenging initially, but with time, you get the hang of it and learn how to handle the process. **What problems is Singular solving and how is that benefiting you?** Is an impartial judge that helps us weight the efforts made by different media or platforms allowing us to have real time impact of the strategies. ### 10. Great implementation in record time **Rating:** 5.0/5.0 stars **Reviewed by:** Romina V. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2025 **What do you like best about Singular?** We were able to make the quality leap that Bennu needed in its acquisition to scale the investment by prioritizing the return on investment and understanding all the revenue events to which each media contributes. We were also able to unify and improve our reports by having the information consolidated, organized, and with a consistent criterion. **What do you dislike about Singular?** In general, everything went very well. Only when they restructured internally did we feel a bit "rushed" to finish in order to close the weekly meetings and stay in touch via Slack after hiring the Customer Success Manager service. Anyway, Ale gave us great support and resolved all our concerns during and after the implementation until we were able to close the Onboarding tracker without any issues. **What problems is Singular solving and how is that benefiting you?** Unify the information from all our campaigns, be able to have attribution by medium, and correctly calculate the CPA and ROI of our campaigns. ### 11. Great Reporting and Data Extraction, but Attribution Clarity Needs Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** David A. | Programmatic & App, Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Singular?** I appreciate the attribution marketing features, as well as the capabilities for reporting and data extraction. **What do you dislike about Singular?** Some aspects of attribution are unclear, particularly regarding how they assign credit. It can be difficult to understand exactly how attribution is determined. **What problems is Singular solving and how is that benefiting you?** It offers reliable ETL extraction and delivers the data we need for our dashboarding requirements beyond what Singular provides. ### 12. Constantly improving product with a great team behind it! **Rating:** 4.5/5.0 stars **Reviewed by:** Tamar D. | Marketing Operations Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Singular?** The team at Singular are always ahead of the curve when it comes to industry changes and are quick to adapt and onboard any new requirements. Their support is excellent and the UI is easy to use. **What do you dislike about Singular?** We would like some more flexibility in naming sources and mapping. **What problems is Singular solving and how is that benefiting you?** The ability to connect with only one source - Singular, and have them connect both in the Analytics worlds and also in the data platform with countless other marketing partners, hence solving us the need to integrate individually with many partners. ### 13. Support team is messed up **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2024 **What do you like best about Singular?** We wanted to change the contract type and asked for call with business poc. Business poc came on call after 1 month and promised to come back. She didnt come back. Instead, we got a death threat from their finance team for bill clearance **What do you dislike about Singular?** Its pathetic. Their management teams only care about selling. No support **What problems is Singular solving and how is that benefiting you?** We use Singular as an MMP tool to understand the effectiveness of each marketing channel ### 14. Supportive and Knowledgeable **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Singular?** The tracking set up that Singular has helps our business understand our attribution and various touchpoints. The creative level analysis, the recent AI integration, all makes a growth marketers life easy and we can make decisions basis data. The support people, SPOCs, all arey very knowledgeable and humble, already keen on wanting us to make the most of their platform, suggesting new ideas, open to suggestions from our end as well. **What do you dislike about Singular?** Some events limits can be increased for tracking purposes. Also, if the attribution basis can be decided by us, as in, whether we want to follow first click or last click and basis that the data is collated. This would give good perspective of campaigns and customer behavior as well. **What problems is Singular solving and how is that benefiting you?** Attribution, creative analysis, conversion ### 15. Excellent CM Support and an Easy-to-use platform **Rating:** 5.0/5.0 stars **Reviewed by:** Laura Irene M. | Acquisition & Marketplaces Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Singular?** CM support, ease of use of the app, implementation documentation **What do you dislike about Singular?** Everything has been quite good, perhaps a little slow with tickets. **What problems is Singular solving and how is that benefiting you?** Having metrics on digital channels, being the partner for each of them ### 16. Unify Data with an Exceptional UX **Rating:** 5.0/5.0 stars **Reviewed by:** M D. **Reviewed Date:** February 12, 2026 **What do you like best about Singular?** I really like Singular for its ease of use. The user experience is something I definitely appreciate. **What do you dislike about Singular?** Board editing **What problems is Singular solving and how is that benefiting you?** Singular unifies metrics on a dashboard, simplifying data visualization. ### 17. Excellent data export to a data warehouse **Rating:** 4.0/5.0 stars **Reviewed by:** Ángel G. | marketing analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Singular?** The export of data to a data warehouse. **What do you dislike about Singular?** Not being able to use event attributes within the UI to create filters. **What problems is Singular solving and how is that benefiting you?** For us, solve the attribution problem in mobile ### 18. Consumer in Gaming **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2026 **What do you like best about Singular?** Professional ongoing support, quick reaction to questions & incidents, regulars product & business updates **What do you dislike about Singular?** It would be great if Singular team has automatic monitoring of data issues that might ariase on the way (we experienced some duplicates which were hilighted only days after by customer's team). **What problems is Singular solving and how is that benefiting you?** On-time spend data pull, ensuring quality and good timing of data with proper granualrity which allows the team to early on evaluate campaigns's performance. ### 19. Easy-to-Use MMP with Clear, Actionable Business Metrics **Rating:** 5.0/5.0 stars **Reviewed by:** Marco R. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Singular?** Its an easy to use MMP that gives clear information and metrics about your business **What do you dislike about Singular?** Sometimes creating links is not that intuitive **What problems is Singular solving and how is that benefiting you?** It is giving us visibility of our app metrics ### 20. Simple and Effective with Great Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Singular?** Simple, easy, and effective solution with many integrations out of the box - simplifies attribution setup and enables time to insight. **What do you dislike about Singular?** UI could be improved - and more features to support a locked vs unlocked state - link management, especially cross-teams can lead to many cooks in the kitchen - ensuring that accidental actions are not impactful and require double verification (when it comes to existing links) **What problems is Singular solving and how is that benefiting you?** Multi-channel attribution - ootb integrations make the standing up a growth or paid marketing infrastructure extremely simple and easy. ### 21. Centralized partners and super detailed campaign tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Singular?** What I like the most is that you can have all your partners in one place. Additionally, it allows you to track campaign information at a super detailed level and create links for tracking and attribution. **What do you dislike about Singular?** I think that, for now, there is nothing I dislike about the platform. **What problems is Singular solving and how is that benefiting you?** The tracking of scheduled campaigns and the generation of UTM for the different platforms. ### 22. Singular is a simple, intuitive, yet very comprehensive platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2025 **What do you like best about Singular?** Singular is a simple, intuitive, yet very comprehensive platform. What I like most is how the account managers stay close to the team and are always willing to help. The implementation is quite straightforward, and I rarely need my tech team for anything, which accelerates processes. **What do you dislike about Singular?** I’d like to see an improved approach to retargeting users, as well as the addition of a D0 cohort (essentially splitting the current D1 cohort into two). Another feature that could benefit our business would be cross-platform measurement, since we operate websites, blogs, and an online store. **What problems is Singular solving and how is that benefiting you?** With one platform, we can manage different channels, analyze a large number of creatives cross-platforms, and make more accurate decisions. ### 23. Simple is beautiful **Rating:** 5.0/5.0 stars **Reviewed by:** Douglas O. | Head of UA, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Singular?** Simplicity in the platform, very clear and up-to-date tutorials on how to plug networks and games. Agility of the support team. In less than 24h, most of my requests are answered **What do you dislike about Singular?** Related to the creatives produt they are rolling out: I'm not confident Singular understands the true challenges of trying to tag creatives. Most of the info that was extracted was very useless to us. **What problems is Singular solving and how is that benefiting you?** Ease of integration with networks, both ways -- uploading and downloading infomation ### 24. Outstanding Customer Service, Accurate Data, and Continuous Improvements **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Singular?** Customer service, continuous product improvements, data accuracy **What do you dislike about Singular?** Nothing comes to my mind at this moment tbh **What problems is Singular solving and how is that benefiting you?** Data integration with our internal data warehouse, sharing the data with 3rd party UA networks ### 25. Singular is simple, easy and super effective **Rating:** 4.5/5.0 stars **Reviewed by:** Maria Agustina G. | Paid Media Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Singular?** Its user-friendly interface allows you to view a large amount of data, and the ability to create customized reports without the need to understand a lot of analytical languages. **What do you dislike about Singular?** There's nothing I don't like. Perhaps I'd improve the filtering options for the different dimensions, such as campaigns and sub-campaigns. **What problems is Singular solving and how is that benefiting you?** Singular allows me to visualize the cost for each action/event in the app, which allows me to streamline the cost of my advertising campaigns. ### 26. The MMP that does it alll **Rating:** 5.0/5.0 stars **Reviewed by:** Asaf T. | Marketing Operations, Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Singular?** First of all - the best service out of all MMPs. They are super dynamic and always try to solve issues according to the client's need. Dynamic cost reporting. Data reporting through Singular Extract made our lives easier. **What do you dislike about Singular?** No big issues. Maybe some attribution functionalities that we can find on other MMPs. **What problems is Singular solving and how is that benefiting you?** Singular solves the cost reporting and Marketitng reporting for us. The dynamic solutions they have help us in so many ways. ### 27. An amazing tool for revenue analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Milen D. | Head of product monetization, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Singular?** The UI is clean and intuitive. Singular consolidates data from multiple marketing channels and help us to save time and efforts and take actions based on the data. Great customer support! The team made huge efforts to add all of our partners to the platform in a timely manner. **What do you dislike about Singular?** Some UI improvements are needed - sorting revenue from highest to lowest in the dashboards and etc but we know that the team is already working on it. **What problems is Singular solving and how is that benefiting you?** Singular solves several key problems in marketing analytics by consolidating data from multiple sources, automating reporting, pushing data to our ETL. It's benefiting us by saving time and efforts in compiling reports from multiple sources, using dashboards that are easy to use and with great insights. ### 28. Fast and Smart **Rating:** 5.0/5.0 stars **Reviewed by:** Felipe M. | Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Singular?** Excellent service, both technical and market insights **What do you dislike about Singular?** It's not really an impediment, but generally when we hire application performance professionals, rarely does a professional have experience with Singular compared to other MMPs on the market. **What problems is Singular solving and how is that benefiting you?** We can see the performance of each acquisition and calculate how much of that acquisition is actually retained and engaged with the app. We can calculate the cost per retained user and direct investment based on that performance. ### 29. Great Experience, but UI can get better **Rating:** 5.0/5.0 stars **Reviewed by:** Vishnu K. | Senior Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Singular?** Seamless tracking and support from the team **What do you dislike about Singular?** User interface and Fraud detection sections could be better **What problems is Singular solving and how is that benefiting you?** At the growth team, we'd like to understand what channels are driving better ROI vs others, Singular helps in making these decisions ### 30. Excellent support and data visualization, but opportunities in owned media attribution **Rating:** 4.0/5.0 stars **Reviewed by:** Karen U. | Gerente Regional de Medios Pagados, Enterprise (> 1000 emp.) **Reviewed Date:** April 25, 2025 **What do you like best about Singular?** The CSM team is very attentive and helps us with all technical matters, their attention is 10/10. The tool itself has very good information visualization and reporting, it's something we use every day, and it's very user-friendly for building dashboards, much better than the competition. The integration of partners is very easy and the custom dimensions are a blessing. **What do you dislike about Singular?** I feel that it is more focused or more friendly for the whole topic of paid media, however, for topics of owned media, we have had many difficulties in visualizing its attribution. **What problems is Singular solving and how is that benefiting you?** It helps us with the impartial attribution of sales among the media, and also helps to visualize the information in a simple and understandable way. ### 31. Two Years of Experience with Singular **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Singular?** The best feature is the ability to easily customize our attribution and fraud rules. We can set up the system to work exactly how we need it to, which gives us confidence in our data and our ad spend. **What do you dislike about Singular?** I've found it challenging that the platform only retains data for 90 days. This short timeframe can be problematic, especially when investigating fraud. It makes it difficult to retrieve historical data needed to build a case or show proof for incidents that surface more than three months later. **What problems is Singular solving and how is that benefiting you?** Singular helps us accurately calculate our marketing ROI across various channels, including influencers, Meta, and Google. ### 32. Excellent platform and customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriela T. | Growth manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2025 **What do you like best about Singular?** I love that its as simple as it could be to measure every important metric of our paid channels. Also, Singulars support is best in class. **What do you dislike about Singular?** Conecction with our databse is complicated and sometimes it doesnt match. This process of vertification should be easy or supported by singular. **What problems is Singular solving and how is that benefiting you?** We are investing a lot of resources in paid and its the only tool we use to analyze and build strategy of adquisition ### 33. Excellent customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Singular?** Fraud suite is 5-star, has helped us successfully manage fraud and reduce it significantly. **What do you dislike about Singular?** No downsides at all! Excellent support, really responsive and fast. **What problems is Singular solving and how is that benefiting you?** Singular is a great MMP and includes everything you need (attribution, fraud prevention, exports, analytics) in its base package. ### 34. Seamless and insightful experience with Singular platform **Rating:** 5.0/5.0 stars **Reviewed by:** Shaan M. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2025 **What do you like best about Singular?** What I like best about Singular is its unified view across all marketing channels, which makes campaign performance analysis and attribution incredibly efficient. The platform's intuitive interface, real-time insights, and customizable dashboards have been especially appreciated by the team. It simplifies decision-making and helps us identify optimization opportunities quickly. **What do you dislike about Singular?** What I dislike about Singular is that it often struggles to attribute 100% of conversions for Meta ads, which creates gaps in performance analysis. This limitation affects the accuracy of reporting and makes it harder to fully trust the data when optimizing campaigns. Additionally, the lack of granularity in certain SRN channels can be frustrating for deeper analysis. **What problems is Singular solving and how is that benefiting you?** Singular helps solve key challenges around marketing attribution, especially in tracking user journeys across channels. It has significantly improved how we attribute installs and conversions—particularly from affiliates—by consolidating data from various ad networks into a single, accurate source of truth. This has helped us optimize our ad spend more efficiently, reduce fraud, and make data-driven decisions faster. ### 35. Excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Santiago C. | Performance Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2025 **What do you like best about Singular?** All the facilities it has in data and creative reporting **What do you dislike about Singular?** Not being able to share boards without needing to be linked to singular. **What problems is Singular solving and how is that benefiting you?** Before, it was a problem for us to visualize all the attributions of our channels in one place, but with Singular we were able to solve this without having to pay extra for that service. ### 36. Singular Helps Us See the Full Picture **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Singular?** What I love most about Singular is how much easier it makes managing all of our marketing data. Their dashboards are flexible, and we can build the views we need without waiting for external reports. Also, their support team has been amazing whenever we have questions — fast, helpful, and always ensuring we get what we need. **What do you dislike about Singular?** If I’m being honest, the platform can feel a little overwhelming at first. There's so much power under the hood that it took us a bit of time (and some help from their team) to fully get comfortable with all the features. Some areas of the interface could also be a little more intuitive, especially when setting up more advanced customizations. **What problems is Singular solving and how is that benefiting you?** As an In-App Monetization Manager, I need to constantly analyze performance across multiple ad networks, campaigns, and partners. Singular solves the major problem of fragmented data by pulling all of our revenue, cost, and attribution metrics into one centralized platform. This saves us a huge amount of time, reduces manual errors, and gives us a much clearer, real-time view of our profitability. ### 37. Singular is the best tool for tracking and attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2025 **What do you like best about Singular?** Their system delivers precise, reliable insights across multiple channels, helping us truly understand where our users are coming from and how each touchpoint drives value. The integration process was smooth, and the consistency of the data has been a game-changer for optimizing our campaigns. Thanks to Singular, we're able to make smarter, faster decisions backed by real, dependable data. It's not just attribution—it’s clarity, and it’s confidence. Highly recommend it for any team that wants to take the guesswork out of growth. **What do you dislike about Singular?** While Singular nails attribution, their dashboards and monitoring tools still have a lot of room for improvement. The interface feels unintuitive, making it harder than it should be to find key metrics or set up efficient monitoring. Instead of feeling empowered by the platform, it sometimes feels like you're fighting against it. If Singular could match the quality of their attribution with a cleaner, more user-friendly UX, it would be an unbeatable platform. Until then, expect to spend extra time navigating and double-checking your monitoring setup. **What problems is Singular solving and how is that benefiting you?** Singular solves the challenge of fragmented attribution across multiple channels and platforms. Before Singular, it was hard to track exactly where users were coming from, how campaigns were performing, and where to invest our marketing resources. ### 38. Singular boosts revenue tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Fer G. | Gerente de Marketing Automation y Medios Propios, Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Singular?** That I can track the sale of my channels being fairer in attribution **What do you dislike about Singular?** It has improved but at the time push notification sometimes disconnected **What problems is Singular solving and how is that benefiting you?** Attribution. From owned media channels ### 39. Support for ecommerce (paid media H-E-B) **Rating:** 5.0/5.0 stars **Reviewed by:** Miriam P. | Customer Success Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Singular?** Ease of use, filters, segmented data. **What do you dislike about Singular?** So far, we have not had any issues. **What problems is Singular solving and how is that benefiting you?** It has helped us to have better visibility of attribution in each medium. ### 40. The Best MMP—No Complaints at All **Rating:** 5.0/5.0 stars **Reviewed by:** José D. | Head of Acquisition, Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Singular?** The best MMP and the best support. When I had a problem they solved it. **What do you dislike about Singular?** Nothing. They always worked with excellence. **What problems is Singular solving and how is that benefiting you?** the model attribution like MMP ### 41. The ideal MMP (all in one) **Rating:** 4.5/5.0 stars **Reviewed by:** Alejandro C. | Convertion Rate Optimizer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2025 **What do you like best about Singular?** 1. Accompaniment for implementation and support that truly listens and resolves. 2. Facilities to manage all our data from marketing and analytics platforms. 3. Multiple tools to improve the quality of collection and interpretation of what happens with your app campaigns. **What do you dislike about Singular?** The web to app connection/tracking. There are opportunities for improvements here. I understand that work is being done to improve this. **What problems is Singular solving and how is that benefiting you?** 1. Facilitate the management of events in our app with the different marketing platforms. 2. It helps us improve the tracking of conversions in our app and thus enhance the interpretation of results from our campaigns. ### 42. Great Tech and Service, but Exporting and Filtering Need Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Leslie L. | Lead User Acquisition, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Singular?** The platform itself and the tech forward offering to measure SKAN performance, as well as the service. Renzo our account manager is great. **What do you dislike about Singular?** Exporting features could be improved, they seem clunky. Also filtering within reports. **What problems is Singular solving and how is that benefiting you?** Singular is able to attribute mobile conversions properly across channels, and that helps me make the proper optimizations. ### 43. Good MMP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2024 **What do you like best about Singular?** Good variety of data schemas which make possible to go deep on raw data. Besides, the company offers a good support. Kudos to Monique Gentz for her awesome work. **What do you dislike about Singular?** I miss the availabilty of some ready-to-go report templates. Requiring the user to pick every metric and dimension they want to see is not necessairily bad, but it may be a barrier for newcomers. **What problems is Singular solving and how is that benefiting you?** It works as a hub for sending postback signals to our media partners. Using only for mobile attribution for now. ### 44. Excellent Support and Innovative Features at a Competitive Price **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Singular?** Great client support, continued feature innovation (enhanced creative reporting, support for external data destinations like Snowflake, user ID-level attribution), competitive cost, having all cost/click/impression data in one place **What do you dislike about Singular?** Not applicable. I'd recommend Singular over most other MMPs. **What problems is Singular solving and how is that benefiting you?** Fragmented data (cost, impressions, clicks, creative-level reporting) across multiple sources, challenges with mobile attribution ### 45. Singular as a mobile marketing spend aggregator **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Singular?** I am using singular as mobile marketing spend aggregator. Singular offers convenient integrations to pull campaign cost data from media sources, which is further redirected into my company's BI systems. I like the flexibility of "Analytics - Reports" section where I can aggregate different metrics based on various dimensions and cohort periods & share the reports later with my colleagues. The tool is reliable, in case of problems Customer Success Manager & Support Team act very quickly and efficiently. I enjoy the singular blog resources which help me to stay up to date with industry news related to mobile attribution & user acquisition related topics. **What do you dislike about Singular?** honestly, currently I don't find any dislikes. This is good service to be used as cost aggregator **What problems is Singular solving and how is that benefiting you?** Gathers all cost data in one place in a consistent way ### 46. The experience has been positive. We trust Singular for the long term **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Singular?** Overall, the experience has been positive. We feel confident that we can rely on Singular for the long term. The strongest aspect of this partnership is the exceptional support we’ve received from Karin and Sofia, as well as their ongoing commitment to helping us succeed. We feel that Singular is open to our needs and transparent about the roadmap, clearly communicating what is and isn’t possible. **What do you dislike about Singular?** We’re not satisfied with the documentation, dashboards, and graphs—they feel unclear and not user-friendly. **What problems is Singular solving and how is that benefiting you?** Mobile attribution is the most critical aspect for us, as it directly impacts our ability to measure and optimize performance ### 47. Great Tool with the Best Support Team **Rating:** 5.0/5.0 stars **Reviewed by:** Wanbing Z. | Head of Performance Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2025 **What do you like best about Singular?** The highlight for us has been the excellent onboarding experience. The support team is incredibly well-structured, organized, and responsive. Every question we had was answered promptly, and any issues we encountered were resolved in a timely manner. Their professionalism truly stands out and made the setup process smooth and efficient. **What do you dislike about Singular?** Currently, some of the new UI features could be improved to enhance user-friendliness. However, we know the team is actively working on updates, and we’re looking forward to seeing the improvements rolled out soon. **What problems is Singular solving and how is that benefiting you?** Singular helps us in attribution, reporting, and creative analysis. ### 48. Great tool with excellent customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about Singular?** comprehensive for postbacks and partner postbacks **What do you dislike about Singular?** Real-time attribution can be improved on android **What problems is Singular solving and how is that benefiting you?** Single source attribution of multiple marketing campaign on multiple partners ### 49. A Reliable Partner for Scalable, Transparent Attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Chayaputhra . | Associate Director- Operation, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Singular?** We have been working with Singular for our mobile attribution and analytics needs, and the experience has been consistently positive. Singular platform provides accurate, real-time attribution, robust fraud prevention, and detailed reporting, which has helped us optimize campaigns effectively. **What do you dislike about Singular?** Rarely, there can be short lags in data updates from some ad partners. **What problems is Singular solving and how is that benefiting you?** Singular has streamlined our reporting, improved decision-making, and ensured transparency with our partners — saving time, reducing operational overhead, and driving better ROI. ### 50. Time saved & Ease of use **Rating:** 5.0/5.0 stars **Reviewed by:** Zeev S. | Data Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Singular?** I really love the ease of use, using Singular extract has already save me tons of hours and code writing in order to retrieve data from the Google & Apple stores. Our dedicated Customer Support agent supports us with everything we need and always makes sure we make the best of it. **What do you dislike about Singular?** I haven't encountered any downsides during the short period I've been using Singular. **What problems is Singular solving and how is that benefiting you?** Singular has saved us time writing endless scripts for retrieving data from multiple sources. In our case, time saved is definitely money saved. ## Singular Discussions - [What are the new features and preparations for the Cookieless future?](https://www.g2.com/discussions/what-are-the-new-features-and-preparations-for-the-cookieless-future) - 1 comment, 1 upvote - [What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?](https://www.g2.com/discussions/what-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners) - 1 comment, 1 upvote - [How can Singular help on media planning and forecast?](https://www.g2.com/discussions/15555-how-can-singular-help-on-media-planning-and-forecast) - 1 comment, 1 upvote - [View Singular pricing details and edition comparison](https://www.g2.com/products/singular/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-05+21%3A01%3A39+-0500&secure%5Bsession_id%5D=6e3ea532-96b7-4dfa-86e1-38eecbe9f177&secure%5Btoken%5D=e9249dc1de20f031a05d7a3dc4f3dd26529f5ed48e4f8ce68aa3df08a26e2fb5&format=llm_user) ## Singular Integrations - [Adjust](https://www.g2.com/products/adjust/reviews) - [Apple iOS](https://www.g2.com/products/apple-ios/reviews) - [Apple Search Ads](https://www.g2.com/products/apple-search-ads/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [MAX by AppLovin](https://www.g2.com/products/max-by-applovin/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mintegral AppGrowth](https://www.g2.com/products/mintegral-appgrowth/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [PostgreSQL](https://www.g2.com/products/postgresql/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) ## Singular Features **User Identification** - User Segmentation - Geolocation **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Trading** - Keyword Tracking - Refund Management - Integrations **Management** - Reporting - Auditing **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **API Construction** - API Testing - Data Security - Orchestration - Scalability **Testing Tools** - Dynamic Versioning - A/B Testing **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Functionality** - Extraction - Transformation - Loading - Automation - Scalability **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Audience Targeting** - Geographic Targeting - Device/OS Targeting - Retargeting **Metrics** - Engagement - Retention - Return - Conversions **API Management** - Traffic Control - Logs/Documentation - API Monitoring - Monetization - Gateway **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Analytics** - Digital Analytics - Attribution - Data Sharing and Exporting **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Data Integration** - App Integration - Data Transformation - Plugins **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning ## Top Singular Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (755 reviews) - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (131 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (712 reviews)