--- title: Singular Reviews meta_title: 'Singular Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 510 reviews by the users' company size, role or industry to find out how Singular works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 510 scale: '5' date_modified: '2026-07-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Singular Reviews **Vendor:** Singular **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 510 ## About Singular Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights. ## Singular Pros & Cons **What users like:** - Users appreciate the **best-in-class support** from Singular, highlighting quick responses and effective problem resolution. (80 reviews) - Users value the **ease of use** of Singular, with straightforward onboarding and intuitive dashboards enhancing their experience. (64 reviews) - Users highlight the **proactive and responsive support** from Singular, ensuring help with challenges and tailored solutions. (47 reviews) - Users appreciate the **flexibility and transparency** of Singular, enhancing decision-making with customizable analytics and insights. (46 reviews) - Users value the **single, reliable source of truth** provided by Singular for accurate UA data analysis. (34 reviews) - Easy Integrations (31 reviews) - Users value the **easy integration and supportive customer service** of Singular for effective data management and analytics. (29 reviews) - Users appreciate the **clear and user-friendly reporting** in Singular, enabling effective campaign management and insights. (27 reviews) - Users value the **quick integration implementation** by Singular, appreciating their responsiveness and commitment to user requests. (25 reviews) - Insights (24 reviews) **What users dislike:** - Users find the **poor UI** to be unintuitive and in need of improvement for a better experience. (18 reviews) - Users note that the **poor interface design** in Singular can hinder workflow efficiency and user experience. (17 reviews) - Users find the **limitations in data attribution and reporting** of Singular hinder effective campaign optimization and analysis. (16 reviews) - Users note that the **UI design issues** can make the experience overwhelming and less intuitive for advanced features. (15 reviews) - Users face **integration issues** that prolong implementation, hindering initial experience and usability for new users. (14 reviews) - Users face a **lack of information** regarding cohort setup and documentation, complicating their understanding and usage of Singular. (14 reviews) - Users find **attribution issues** problematic, struggling with unclear credit assignment and reliability across multiple devices. (13 reviews) - Users report significant **dashboard issues** , noting a lack of customization and an unintuitive interface that hinders usability. (13 reviews) - Data Inaccuracy (13 reviews) - Users find the **limited attribution capabilities** of Singular hinder accurate tracking and campaign optimization efforts. (13 reviews) ## Singular Reviews ### 1. Solid product with great features. Easy integration. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Singular?** Solid product offering with all the features we need. **What do you dislike about Singular?** Not much. Perhaps make their dashboards more pretty. **What problems is Singular solving and how is that benefiting you?** We're using Singular as our multiplatform data aggregator. Our product is on iOS, Android, and PC, so the multiplatform nature of Singular really helps. ### 2. I love the generation of personalized links and QRs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Supermarkets | Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Singular?** The generation of personalized links and QRs **What do you dislike about Singular?** That some functionalities are hidden, like the testing console which is very functional. And sometimes the complexity of integrating it into the system. **What problems is Singular solving and how is that benefiting you?** Multichannel purchase tracking regarding an app platform ### 3. Effective and easy-to-use MMP **Rating:** 5.0/5.0 stars **Reviewed by:** Cynthia P. | Especialista SEO, Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2024 **What do you like best about Singular?** What I liked most about Singular is the accuracy of the data and attribution across different media. Additionally, the platform is easy to use and new features are constantly being integrated to gain insights from our data. **What do you dislike about Singular?** Until this moment, there is nothing that has displeased me. **What problems is Singular solving and how is that benefiting you?** It helps me to have an accurate measurement of attribution across different owned media (email, WhatsApp, push notification, etc.). Although we are still in the process of measuring all owned media with Singular, the team has helped us a lot in carrying out these integrations and providing us with the appropriate follow-up. ### 4. Great Support from Renzo, but Some Features Still Unclear **Rating:** 4.5/5.0 stars **Reviewed by:** Dan S. | Senior Manager, user acquisition, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Singular?** My rep Renzo T has been super helpful with everything. **What do you dislike about Singular?** Some of the components are still unknown to me as there are a lot of engineering aspects i am not privy to. **What problems is Singular solving and how is that benefiting you?** Determining which platform gets the attribution. ### 5. Excellent customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Sofia S. | Associate Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2025 **What do you like best about Singular?** They are always willing to help us with any question or problem we may have **What do you dislike about Singular?** At the begining, it was difficult to understand the data from singular **What problems is Singular solving and how is that benefiting you?** Singular helps us to correctly attribute conversions from diferent platform campaigns ### 6. Great MMP service **Rating:** 5.0/5.0 stars **Reviewed by:** Will N. | Lead Producer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2025 **What do you like best about Singular?** It's a no nonsense platform, and the dashboard is easy to navigate. Straightforward integration, fair pricing model, a very good "all in" analytics provider. **What do you dislike about Singular?** Sometimes the insights data seems a bit skewed. **What problems is Singular solving and how is that benefiting you?** Allows us to track performance of our marketing spend. ### 7. Fair pricing, robust product and excellent customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandre H. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Singular?** the sales team is great, specially when we have any type of issue, they are super fast for solving. **What do you dislike about Singular?** There are some features we don't take full advantage. **What problems is Singular solving and how is that benefiting you?** Enabling product and marketing insights ### 8. Monetization & Performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Singular?** Singular’s support and responses have always been helpful and swift, and even when they didn’t know the answer, they made every effort to resolve the issues. **What do you dislike about Singular?** When a solution requires coordinating across multiple departments, it can take a long time to resolve issues—something that may not suit smaller clients who require prompt action. **What problems is Singular solving and how is that benefiting you?** We use Singular for both our marketing needs and partner needs on the other side ### 9. It is a very comprehensive platform and it is not difficult to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Sandra G. | Subgerente de Social Ads, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Singular?** I find all the information I need in a real, quick, and visual way. **What do you dislike about Singular?** Be able to make more complete dashboards with cross-referenced data **What problems is Singular solving and how is that benefiting you?** I don't have a big problem with singular ### 10. Reliable, User-Friendly, and Well-Supported **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Singular?** Our experience withSingular has been excellent. The platform is intuitive and easy to use, making adoption seamless for our team. Implementation was smooth, and integration with our existing systems required minimal effort. Their customer support is outstanding—responsive, knowledgeable, and always proactive in addressing any concerns. We use the platform regularly, and its robust feature set continues to meet our needs without adding unnecessary complexity. Overall, it’s a reliable, efficient, and well-supported solution that we highly recommend. **What do you dislike about Singular?** While our experience with SIngular has been excellent, one minor area for improvement is their UI. While the platform is generally intuitive, a bit more flexibility in the UI would enhance the overall experience. However, this does not impact its core functionality, and we remain very satisfied with the service. **What problems is Singular solving and how is that benefiting you?** Singular simplifies spend attribution for our team, allowing us to efficiently track and analyze marketing performance. As an Analytics Engineer, having a centralized and accurate data source saves time and ensures reliable reporting. ### 11. Very good platform for MMP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Utilities | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Singular?** The reports and more options that I didn't found on other MMP like AF: CPI configuration for cost **What do you dislike about Singular?** The dashboards: We need to add every parameter, it's nice, but it will be great if we have the basic parameters as a default **What problems is Singular solving and how is that benefiting you?** CPI configuration for partneres that they don't have API ### 12. The product is great, but the best part is the guidance and support from the team. **Rating:** 4.0/5.0 stars **Reviewed by:** Camila L. | Associate Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2025 **What do you like best about Singular?** The platform is user-friendly, and the way it presents information makes it both clear and insightful **What do you dislike about Singular?** When users have multiple devices, it becomes very difficult to attribute data accurately, and Singular loses track, so the data isn't 100% reliable. **What problems is Singular solving and how is that benefiting you?** It enables me to track users from marketing campaigns on Google Ads and Facebook, helping me make more informed investment decisions. ### 13. Singular is a must for true mobile app campaign attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Dror Z. | Director of Growth Marketing, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2024 **What do you like best about Singular?** Singular makes campaign tracking simple and reliable. I use Singular on a daily basis and even with all the data, it is simple to use and it works with all the other anakytics / platforms that that we use. The Singular team, especially Renzo, has been amazing. Always very responsive, and extermly knowledgeable. Whenever I had a question for Renzo, he always goes above and beyond to make sure we're getting the most out Singular. During the onboarding and implementation phase, Renzo and the entire Singular team were incredibly helpful. They made sure in our weekly calls that we were up and they offered insights / suggetsions to any questions that we had. The current ongoing support has also been fantastic. They are always very responsive and ready to help whenever we reach out to them. **What do you dislike about Singular?** Honestly, there’s not much to dislike. The only thing that I can think of is that it can take a bit of time to look at all the different features and options that are available within the platform because there’s so much that Singular can do. That being said, Renzo has always been very helpful to help me work with these tools and he always makes sure that everything is functioning properly. **What problems is Singular solving and how is that benefiting you?** Singular is helping us in a few different areas such as, mobile app analytics, mobile attribution, and click fraud detection. We were using another tool prior to Singular and the tracking of marketing campaign performance was very challenging because it we had to do a lot of manual work to get the data that we needed. Now with automated dashboards and reporting features, we can easily measure and optimize many different campaigns across different marketing platforms / channels. Singular's also help us detect and prevent click fraud. This is helpful because we can remove channels that are wasteful while scalling and allocating marketing budgets that we know can improve our ROI. ### 14. SINGULAR: A Powerful Analysis Tool with High Potential for Our Company Strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Álvaro Andrés M. | Leader in business intelligence for omnichannel strategy, Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2024 **What do you like best about Singular?** Key features that have been essential in the implementation process of SINGULAR include its multiple analysis tools that provide a comprehensive view of campaign performance, its adjustable attribution model tailored to the specific needs of the company, and the unified reporting that offers complete traceability of actions taken. The tool is frequently used across teams, enhancing collaboration and decision-making. Additionally, the technical support provided is responsive and helpful, ensuring a smooth user experience. The cost model adapts to the company's investment capabilities, and its simplicity in implementation is a significant advantage. **What do you dislike about Singular?** Some areas for improvement include the lack of an "Academy" space for training new users, focused on usability, which limits the initial experience. It would also be beneficial to delve deeper into inbound and outbound integration options to refine information and maximize the tool's use. **What problems is Singular solving and how is that benefiting you?** The main solution provided is the ability to manage and measure the implementation of marketing campaigns for analysis, which allows us to identify the right actions or elements that can be enhanced. ### 15. Reliable Marketing Spend Tracking with Granular Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Singular?** Singular provides a robust and user-friendly platform for tracking marketing spend across multiple channels. Its seamless integrations with various ad networks make data aggregation easy, ensuring accurate and comprehensive reporting. The customizable dashboards feature is particularly helpful for streamlining spend analysis. Additionally, their customer support is very fast and responsive, which helps resolve issues efficiently. **What do you dislike about Singular?** Sometimes, the documentation is not updated, making it challenging to find accurate information when troubleshooting or setting up integrations. Additionally, some of the alignment logic they apply to the data can be difficult to understand, requiring extra effort to interpret and validate the numbers. **What problems is Singular solving and how is that benefiting you?** Singular helps centralize and streamline marketing spend tracking across multiple channels, eliminating the need for manual data aggregation from different ad networks. This significantly reduces reporting time and ensures data accuracy, allowing for better decision-making. ### 16. Accompaniment and effective solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Andres Felipe B. | Performance Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** April 25, 2025 **What do you like best about Singular?** At the platform level, its ease of use, the integration of app results in a single view, and functions that greatly facilitate analysis, such as custom dimensions. Additionally, the support and problem-solving are very effective. **What do you dislike about Singular?** So far, I have not identified any dissatisfaction with the platform. **What problems is Singular solving and how is that benefiting you?** The question is not understood. ### 17. Good Tech. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2025 **What do you like best about Singular?** After my last post, one of the founders reached out, and created a more acceptable pricing model. **What do you dislike about Singular?** Improve dashboard speed, include cohort LTV prediction. **What problems is Singular solving and how is that benefiting you?** Singular handles all our mobile install attribution. ### 18. Singular is a robust & user-friendly, it has the potential to be even more versatile & impactful **Rating:** 4.0/5.0 stars **Reviewed by:** Eyal L. | Head of paid marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2025 **What do you like best about Singular?** **Singular MMP Platform Review** Singular has proven to be an excellent choice for mobile measurement and marketing analytics. Its **responsive support team** stands out, always available to resolve any issues promptly, ensuring smooth operations. The **intuitive user interface** makes navigation and usage a breeze, even for less technically inclined users. Additionally, the platform runs seamlessly, with **no technical glitches**, which is a significant plus in ensuring consistent performance. **What do you dislike about Singular?** However, one downside is the limited number of partners currently integrated with the platform. This has required us to **invest time and effort in onboarding and integrating new partners**, which can slow down campaign execution and optimization **What problems is Singular solving and how is that benefiting you?** SKAN attribution ### 19. All my campaing data and insights in the same place **Rating:** 5.0/5.0 stars **Reviewed by:** Jose Ramon C. | Head of Growth Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2025 **What do you like best about Singular?** Is the best way to track in app conversions **What do you dislike about Singular?** Take time to learn and understand how to setup the data. Once you do it, is the best tool. **What problems is Singular solving and how is that benefiting you?** We have an hybrid conversion journey (web and app), singular is helpful for the correct conversion atribution of any campaign and platform. ### 20. Singular as a core growth partner **Rating:** 5.0/5.0 stars **Reviewed by:** David V. | Producer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2025 **What do you like best about Singular?** + Never ending pool of easy to use features with large impack + Simple implementation with step by step help of the team + Quick to response customer support + Smart solution for ease of integration + Our growth team uses this solution almost daily **What do you dislike about Singular?** - Not promoting enough - Would help to have quick way to compare to other competitors **What problems is Singular solving and how is that benefiting you?** - Attributing our mobile app UA - Providing analytics out of the box for our UA - Providing link attribution for our deeplinks ### 21. After working with most of the companies I can say Singular are the best **Rating:** 5.0/5.0 stars **Reviewed by:** Tomer W. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Singular?** Defiantly Costumer support ! they are super responsive, always eager to help, agile in their thinking and actions and the SLA is super fast **What do you dislike about Singular?** Long loading tome of dashboards (working with Pivot is much faster) **What problems is Singular solving and how is that benefiting you?** Mobile attribution and ROI measurements ### 22. Impressive features, lots more to look forward to **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Singular?** powerful set of features and data capabilities, pace of product development **What do you dislike about Singular?** ease of implementation (but this is true with all MMPs) **What problems is Singular solving and how is that benefiting you?** apple ads attribution, mobile app attribution, and pipeline to data warehouse ### 23. A Valuable Solution with Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Daniela P. | Acquisition & Activation Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2024 **What do you like best about Singular?** Singular is a powerful tool for tracking and measuring everything that happens within our app, and it also offers seamless integration with our web platforms (we are about to integrate this too). We have received outstanding support from our account manager Renzo, who has been highly responsive and proactive. Additionally, everything has worked smoothly, meeting all our expectations so far. **What do you dislike about Singular?** The interface could be improved in terms of UX, and it would be helpful to have visibility by day of the week and by week to enable better comparisons. Additionally, being able to change dates without having to run the report again would be a great improvement. **What problems is Singular solving and how is that benefiting you?** It enables us to track all marketing efforts, analyze conversion rates across channels and campaigns, and identify fraudulent activity from specific sources. ### 24. Clear Reports, Easy Setup, and Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Singular?** Clear reports, easy setups, quick responds of help. **What do you dislike about Singular?** Cohort event set up not default, like purchase amount/user **What problems is Singular solving and how is that benefiting you?** Aggregate iOS report, so I don' have to read and explain numbers ### 25. CA Singular review **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan F. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Singular?** I think that Singular's products are right on the spot and they are all great. Besides that, I think that Singular's team are proffesionals, understand excatly everything their doing or talking about, and giving the best customer success/service out there. **What do you dislike about Singular?** I think that there are a few things that are still missing on the UI but we already know that they are working on it :) **What problems is Singular solving and how is that benefiting you?** Ad monetization dashboards, reports and visualizations. UA attribution and reports. Cost aggregation. ### 26. easy to use, practical and very user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Tal A. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2025 **What do you like best about Singular?** easy to connect and monitor our apps and media sources **What do you dislike about Singular?** I don't see any downside in the product at the moment **What problems is Singular solving and how is that benefiting you?** saving a lot of time by connecting any data source to our processes ### 27. Some of the features to understand creative performances are great **Rating:** 3.5/5.0 stars **Reviewed by:** Paritosh . | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2025 **What do you like best about Singular?** Deeper analysis of campaign performance across paid channels **What do you dislike about Singular?** Number of affiliate publishers in India region are lower **What problems is Singular solving and how is that benefiting you?** Like the fraud prevention suit as it helps control fraudulent attributions due to click injections. ### 28. Once it is totally integrated with your app it is useful **Rating:** 5.0/5.0 stars **Reviewed by:** Alexis r. | Acquisition Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2025 **What do you like best about Singular?** To have access to the data in real time. **What do you dislike about Singular?** It is helpful, but be sure to be fast with the integration. **What problems is Singular solving and how is that benefiting you?** To evaluate our performance channels and to have a better relation with agencies ### 29. Singular, the MPP that your company need **Rating:** 4.5/5.0 stars **Reviewed by:** Jaione d. | User Acquisition Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Singular?** I would like to point out Singular's excellent CTA via email support and via our CSM, as well as the facility of integration with our acquisition and monetisation partners. It is a tool that seeks to improve every day and offer the best service; it does this by listening to the needs and proposals of its clients. In addition, it is easy to use and helps us in a very efficient way to control the monthly budgets, and decide where and how to spend the money so that our games continue to grow and be profitable. Thank you very much to all the team. **What do you dislike about Singular?** There are aspects that need to be improved, such as extending some integrations with partners and also the graphics part via widgets, which sometimes (when you work with several metrics) is a little chaotic. For the rest, it's a very complete tool that meets our current needs. **What problems is Singular solving and how is that benefiting you?** Singular helps us to be able to integrate our acquisition and monetisation partners in a single place, which makes it easier to optimise budgets. In turn, on an analytical level, being able to account for all the events that happen in a game helps us to be able to do analysis on an individual level and also decide how we can improve from that side. ### 30. Powerful tools for tracking your marketing campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Singular?** Singular has many powerful tools for managing and interacting with attribution, adspend, and admon data (among other things), as well as a very nice query interface for quickly looking up information. The platform is flexible enough that we can add custom data dimensions to our reports and to exports to our own data warehouse. The onboarding process was done with a lot of support, and our account manager, Simon, is always available to escalate any issues we've put in with the support teams. The platform has robust documentation as well. **What do you dislike about Singular?** Some of the tools that make it easy for end users to get started become a bit limiting when you get to power-user status, and require support tickets to resolve. There can also be timezone issues with level 1 support which might extend the length of a request, but this is dependent on where you are located. **What problems is Singular solving and how is that benefiting you?** Centralized collection of attribution, adspend, and admon data Powerful tools for retrieving this data ### 31. Singular Customer Success Managers do an Outstanding Job **Rating:** 5.0/5.0 stars **Reviewed by:** Sylesh V. | Manager, Marketing Technology, Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2022 **What do you like best about Singular?** The Singular account managers are the best in the business! They are helping us with our MMP migration and have been very proactive with the transition plan. They helped us create a timeline, fill out a detailed tracker, and have managed expectations throughout the process. They become part of your team and we feel very fortunate to have their help! **What do you dislike about Singular?** I've had no major issues with Singular thus far. We have had data issues here and there, but we've felt they've always prioritized fixing these issues and giving us a post-mortem. **Recommendations to others considering Singular:** Consider doing all attribution and spend aggregation with one vendor if possible. **What problems is Singular solving and how is that benefiting you?** We use Singular for cost aggregation, web SDK for sending web events to ad networks, and app SDK for sending app events to ad networks and attribution. We also plan to use Singular for creative attribution, SKAN, and other use cases in the future. **Official Response from Yoni Amias:** > Sylesh, you make us blush! It's so great to read that Singular has helped you to automate your optimization processes so that your team is free to focus on other important areas. We look forward to continuing to grow with you. You know that your product feedback is really important to us and we will continue to iterate to bring you more and more value. Thanks so much for taking the time to write in ### 32. Good from a day-to-day user perspective, but tech and tech support could be improved. **Rating:** 4.0/5.0 stars **Reviewed by:** John R. | Ad Monetization Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Singular?** -Solid UI with a good range of analytical tools. Everything is fairly intuitive. -No conflict of interest between Singular and our business—in the past, I've had to stop working with other MMPs because of their relationship to app developers and/or ad networks. -Great reps who are responsive on day-to-day issues. -Service has been reliable in my experience without any significant outages. **What do you dislike about Singular?** -Once issues have been escalated from our rep to the ticketing system, there are very long response gaps, which can extend resolution times by several weeks when all is said and done. -Reports often take a very long time to generate in the UI and occasionally won't generate at all. **What problems is Singular solving and how is that benefiting you?** Aside from the standard UA and ad monetization tracking, Singular is helping us: -Get a better sense of iOS traffic via the unified view. -Track instances of fraud and resolve any disagreements stemming from that. ### 33. Great Customer Support, Customisable and Cost **Rating:** 4.5/5.0 stars **Reviewed by:** Klemen V. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2024 **What do you like best about Singular?** Singular managers help us set up the tracking links and recheck that everything is set up correctly and, in our case, COPPA-compliant. Customer support also helps us understand Singular's existing and new features and the changes happening in other Networks and take time for all of our questions. We love the analytics tools that we use to analyze the campaigns. We can see ROAS on D1, D7, D30... We use Singular daily to track the progress of our campaigns with multiple networks all in one place. **What do you dislike about Singular?** The generation of the reports is not the fastest. **What problems is Singular solving and how is that benefiting you?** The main reason for our use of Singular is to set up the tracking links for the campaigns. Aside from that, we also love the analytics tool, data connectors, and revenue events, so we can analyze the campaigns inside Singular. ### 34. A reliable MMP partner also suitable for small companies. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2025 **What do you like best about Singular?** - Suitable for managing campaigns on a daily basis - Clear and user-friendly dashboards - All important features included in the plan (unlike the competition) - Very straightforward onboarding guide - Excellent customer support experience **What do you dislike about Singular?** - The integration of all the important parts of the applications is done in several different places - little confusing for new customer **What problems is Singular solving and how is that benefiting you?** - Tracking the profitability of campaigns - Custom solutions for iOS campaigns - Evaluation of creatives in one place - KPI monitoring on clear dashboards ### 35. Singular is nice and robust MMP which is easy to implement and use **Rating:** 4.5/5.0 stars **Reviewed by:** Ondrej T. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Singular?** Price is really optimal and friendly. Tools which you can find on board with this price is nice as well It is eas of use Implementation was not so hard and it is not so SDK heavy **What do you dislike about Singular?** Missing some data mainly in case of SKAN - i would like to see how many users get us ATT consent. **What problems is Singular solving and how is that benefiting you?** In mobile app marketing you need to have MMP to track all the user journey. With this partner you can evaluate your campaings efforts more precisely. And this is something what is Singular doing very well. ### 36. Good platform **Rating:** 5.0/5.0 stars **Reviewed by:** melanie g. | Subgerente email marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2025 **What do you like best about Singular?** I like that in singular I can very easily create reports that help me review the performance of my campaigns. **What do you dislike about Singular?** I think an area of opportunity is that the integration process with other platforms could be a bit faster. **What problems is Singular solving and how is that benefiting you?** Help me track the revenue of my campaigns ### 37. User friendly Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Vivek A. | marketing, Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Singular?** Ability and ease to add many platforms. Creative reporting is easy to set up. **What do you dislike about Singular?** The understanding of Fraud analysis is slightly challenging. It should be easy to understand. **What problems is Singular solving and how is that benefiting you?** It has recently helped to update the SKAN through which iOS users are getting tracked again. ### 38. SIngular îs our MMP to track all of our UA and Monetization activity **Rating:** 4.5/5.0 stars **Reviewed by:** Ben B. | UA and monetization Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Singular?** Singular UI platform is very intuitive and easy to use also the relationship with the account manager who are very active to help us in the use of singular. Also we are working closely with singular to improve the creative/tagging analysis to understand better the performance of our campaigns/creatives **What do you dislike about Singular?** The dashboard section can sometimes lack of flexibility but a lot of efforts have been recently to imrpove it **What problems is Singular solving and how is that benefiting you?** Singular is in charge of our attribution. We can therefore analyze our marketing campaigns in term of engagement and ROAS. ### 39. Very good reporting and very good customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Constanza H. | Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Singular?** I believe it is a robust product in terms of integrations, reporting, and above all, excellent customer service. **What do you dislike about Singular?** I don't think there are things I don't like that would make me want to leave the tool. But I do think they could improve the loading times in reporting and have a more user-friendly design. **What problems is Singular solving and how is that benefiting you?** It helped me to visualize the investment and attribution of the media in a centralized way with a customized report that manages to group the data and campaigns in a way that is useful to me thanks to the customized dimensions. It helps me to visualize the performance of a creative by grouping all the media in which it was shown. And it also helped us to centralize the data of new media that we have tested. ### 40. Good experience **Rating:** 5.0/5.0 stars **Reviewed by:** Nadia C. | Gerente Regional de Estrategia Digital, Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2025 **What do you like best about Singular?** Good experience with migration and customer service **What do you dislike about Singular?** The only issue is the ease of reporting and the lack of verification in attribution before the end of the implementation. **What problems is Singular solving and how is that benefiting you?** Measurement and analysis for strategic business decisions. ### 41. Reliable and easy **Rating:** 4.5/5.0 stars **Reviewed by:** Sana A. | Marketing Analytics Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Singular?** You are confident that the data provided is reliable. The customer support is really helpful. User friendly UI. **What do you dislike about Singular?** I would like to receive the data sooner if possible. **What problems is Singular solving and how is that benefiting you?** Easily getting the costs of our ads. ### 42. Excellent support and constant updates, but with challenges in integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Singular?** Singular has been a key ally since we chose them as partners. Thanks to their support, we have been able to stay at the forefront of the latest trends in attribution marketing, especially regarding applications and privacy policies, which have gained great relevance in recent times. The support team is exceptional, accompanying us every step of the way and demonstrating a genuine commitment by treating our problems as their own, even when our team has not adopted their use 100%. **What do you dislike about Singular?** The only thing we consider as an opportunity for improvement at Singular is the integration with new partners, which can sometimes be a slow process. However, we understand that this is a common challenge in the industry, given that there are agencies of all sizes and not all are necessarily mapped. We value the effort and dedication of the team in each integration, and we trust that they will continue to improve in this aspect. **What problems is Singular solving and how is that benefiting you?** Singular is a great ally when it comes to viewing user interactions from a cross-device perspective and provides us with information that allows us to identify behavior patterns that were previously difficult to track. It has allowed us to consolidate data from different sources and channels into a unified platform, which facilitates informed decision-making and optimizes our marketing strategies. ### 43. Data analyst working with Singular (mobile gaming) **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Singular?** - whenever we had issues that were either data or documentation related, the support we received from Singular was always fast and efficient - makes it easier for us to have a simple solution for ingesting data into data-bases without having to figure out the bulk of the APIs ourselves - accurate revenue when it comes to ads and iaps (comparison with consoles and ad monetization sources) **What do you dislike about Singular?** - the loading time of the reports is pretty slow and could be improved - it happened a few times that the tech documentation wasn't super explicit and had to wait for clarification from support - there have been some mishaps with data formatting that was ingested into our data-base but they were quickly solved **What problems is Singular solving and how is that benefiting you?** It helps us to better understand the costs and revenue generated by campaigns but also very importantly by the specific assets and placements used. It made our reporting pipeline smoother. ### 44. Cost-Effective, Easy to Integrate, with Great Support, but Some Features Come at an Extra Cost **Rating:** 4.0/5.0 stars **Reviewed by:** David V. | Senior Online Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Singular?** Singular has proven to be an excellent choice for our needs. The integration process was seamless, and their documentation is top-notch, making it easy for our team to get up and running quickly. Additionally, the support team is responsive and helpful, ensuring any issues or questions are quickly addressed. We also appreciate that the platform is cost-effective, providing great value for the features and capabilities it offers. **What do you dislike about Singular?** Some features which are included in the basic packages of competing products are only available as paid add-ons with Singular. While the platform itself is affordable, these additional costs can add up depending on the specific features you need. **What problems is Singular solving and how is that benefiting you?** Before switching to Singular, we were using a competitor's solution that was effective but came at a higher cost. Singular is solving the same problems—primarily, the challenge of accurately tracking and attributing our marketing efforts across multiple channels—but at a much more affordable price point. The cost savings we’ve achieved by switching to Singular, combined with the platform’s ease of integration and robust support, have been a huge benefit to our team. Now, we’re able to allocate more of our budget to actual marketing efforts rather than software costs, which has further enhanced our efficiency and effectiveness. ### 45. Working with Singular made our cost aggregation process lot easier! **Rating:** 5.0/5.0 stars **Reviewed by:** Sagi R. | User Acquisition Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Singular?** The ability to have multi connector for almost every network that exist today in the industry, making it super easy for connecting with those partners in order to pull the neccacry data from them. Singular also holds a great support team that helped us a lot during our onboarding, and helps a lot with new partners if we need assistant in connecting them - very helpful for partners that never heard of Singular. **What do you dislike about Singular?** New partners often make mistakes with their reports, so sometimes there's a lot of back and forth with manual reports until all data is aligned. and I'm limited for the amount of the times I can re-fresh the data through the Singular platform. **What problems is Singular solving and how is that benefiting you?** The ability to have one place that holds all the different costs from different partners, making it much easier for our BI to connect with only one place - in order to get this data every morning in a very stabilized way so we all the different teams in the company can start work on their reports first thing in the morning. ### 46. Best MMP partner in the market **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Singular?** Dedicated support and team culture/passion **What do you dislike about Singular?** Time to load, Terrible UI, coming late with solutions (after competitors) **What problems is Singular solving and how is that benefiting you?** Mobile attribution ### 47. Not without flaws, but a great MMP overall **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2024 **What do you like best about Singular?** - Great support and onboarding help, even for smaller devs. - Ability to generate reports across multiple apps with different filtering and grouping options, including cohorted and non-cohorted metrics. Table and chart views on one page! These may sound like they should be a given, but not all MPPs offer such options. Great for teams who don't have internal BI yet. - New (beta) features released relatively often (Unified iOS, MMM, etc.) - A clear and straightforward COPPA-compliant attribution solution for kids games. **What do you dislike about Singular?** - Reports tend to take a moment to be generated. - To configurate a new partner you have to go to multiple places on the platform - not a big issue, but a bit annoying at times. - Compared to some competitors, the UI may feel a bit wanky. - SOme documentation could be updated/improved. **What problems is Singular solving and how is that benefiting you?** FLexible reporting across multiple apps, geos, partners. ### 48. Singular for mobile app acquisition efforts **Rating:** 5.0/5.0 stars **Reviewed by:** Bridget V. | Sr. Marketing Manager - Growth, User Aquistion, Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2024 **What do you like best about Singular?** - Incredibly attentive to our business account - Features are easy to use - Our partner reps are quick to assist and inform us about new features within Singuluar - Very easy to access reports and integrate across other platforms **What do you dislike about Singular?** I don't have any complaints, this has been a very streamlined experience **What problems is Singular solving and how is that benefiting you?** Ensuring we have a true sense of attributable conversions per platform as well as providing a sense of creative performance ### 49. Good suport and wide integration reach **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2024 **What do you like best about Singular?** The support defenitely is really approachable and fast resolving issues. The platform is easy to use. **What do you dislike about Singular?** There could be more alarms to communicate on latent issues. As well, more information available about the connector type, raw data etc, would be helpful. **What problems is Singular solving and how is that benefiting you?** Capability to report spend across partners, providing enough flexibility to provide pretty fast integration times. ### 50. The truth is, it's a good platform that helps me better understand my metrics. **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel J. | Estratega digital, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Singular?** the ease of metrics visualization **What do you dislike about Singular?** well, there is nothing wrong apparently so far **What problems is Singular solving and how is that benefiting you?** The visualization of mobile app metrics ## Singular Discussions - [What are the new features and preparations for the Cookieless future?](https://www.g2.com/discussions/what-are-the-new-features-and-preparations-for-the-cookieless-future) - 1 comment, 1 upvote - [What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?](https://www.g2.com/discussions/what-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners) - 1 comment, 1 upvote - [How can Singular help on media planning and forecast?](https://www.g2.com/discussions/15555-how-can-singular-help-on-media-planning-and-forecast) - 1 comment, 1 upvote - [View Singular pricing details and edition comparison](https://www.g2.com/products/singular/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-13+15%3A44%3A30+-0500&secure%5Bsession_id%5D=0019d215-238b-48bf-bed8-e0db75d1b510&secure%5Btoken%5D=596263cabe177b8645acc9ecaa3eafe5aa15b365ed88880b2b920f3c1f86c10c&format=llm_user) ## Singular Integrations - [Adjust](https://www.g2.com/products/adjust/reviews) - [Apple iOS](https://www.g2.com/products/apple-ios/reviews) - [Apple Search Ads](https://www.g2.com/products/apple-search-ads/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 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Geolocation **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Trading** - Keyword Tracking - Refund Management - Integrations **Management** - Reporting - Auditing **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **API Construction** - API Testing - Data Security - Orchestration - Scalability **Testing Tools** - Dynamic Versioning - A/B Testing **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Functionality** - Extraction - Transformation - Loading - Automation - Scalability **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Audience Targeting** - Geographic Targeting - Device/OS Targeting - Retargeting **Metrics** - Engagement - Retention - Return - Conversions **API Management** - Traffic Control - Logs/Documentation - API Monitoring - Monetization - Gateway **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Analytics** - Digital Analytics - Attribution - Data Sharing and Exporting **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Data Integration** - App Integration - Data Transformation - Plugins **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning ## Top Singular Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (131 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (713 reviews)