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Compare Branch and Singular 
Featured Products
At a Glance
Market Segments
Small-Business (41.9% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
Contact Us
Free
Branch
Star Rating
(450)4.4 out of 5
Market Segments
Small-Business (41.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansSingular
Star Rating
(491)4.5 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Singular excels in its reporting capabilities, making it easy to track install, click, and revenue attributions. Users appreciate how it simplifies the creation of deferred deep links, which enhances their ability to manage user behavior effectively.
- Users say that Branch is particularly user-friendly, with many highlighting its easy integration and straightforward configuration process. Reviewers mention that the SDK is simple to implement, allowing teams to save valuable time and focus on marketing efforts.
- According to verified reviews, Singular's fraud detection suite is highly praised, with users noting significant reductions in fraud incidents. This feature is a standout for those concerned about security and data integrity in their marketing efforts.
- Reviewers mention that while Branch provides solid analytics, it sometimes struggles to meet the specific needs of larger businesses. Users have pointed out that its features are more tailored for small businesses, which may limit its appeal for mid-market companies.
- G2 reviewers highlight that Singular's customer support is exceptional, with a high quality rating. Users feel well-supported and appreciate the responsiveness of the support team, which is crucial for resolving issues quickly.
- Users report that Branch offers valuable insights through its analytics dashboard, but some find it less comprehensive compared to Singular's offerings. While Branch provides essential data, users have noted that Singular's tools for postbacks and partner integrations are more robust and user-friendly.
Pricing
Entry-Level Pricing
Branch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
Singular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Branch
Free Trial is available
Singular
Free Trial is available
Ratings
Meets Requirements
8.5
351
8.8
407
Ease of Use
8.4
355
8.7
414
Ease of Setup
7.9
186
8.4
258
Ease of Admin
8.5
172
8.9
177
Quality of Support
8.1
335
9.4
406
Has the product been a good partner in doing business?
8.5
171
9.2
183
Product Direction (% positive)
8.5
333
9.1
389
Features by Category
User Identification
7.4
117
Feature Not Available
7.8
149
8.2
163
7.8
115
8.6
164
Tracking & Reporting
8.2
163
9.0
180
8.1
157
8.0
172
8.7
165
8.9
181
8.0
166
8.5
186
7.8
150
8.1
129
7.4
149
8.0
113
Metrics
8.2
139
8.4
148
7.6
127
Feature Not Available
8.1
132
8.2
149
8.1
130
8.3
142
8.6
147
8.9
156
Authoring Tools
Not enough data
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
6.7
8
Not enough data
6.3
8
Publishing Tools
Not enough data
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
Trading
Not enough data
7.2
40
Not enough data
7.4
31
Not enough data
8.7
45
Threat Detection
Not enough data
7.9
40
Not enough data
8.2
37
Not enough data
8.1
37
Not enough data
8.4
36
Blocking
Not enough data
8.2
34
Not enough data
8.2
37
Not enough data
8.2
34
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.7
79
Not enough data
8.3
72
Functionality
Not enough data
8.7
69
Not enough data
8.4
65
Not enough data
8.5
70
Not enough data
8.9
67
Not enough data
8.9
68
Platform Basics
8.3
173
8.9
219
8.0
166
8.5
190
7.8
142
8.6
185
8.3
164
8.8
189
7.0
143
8.5
187
6.8
137
8.5
165
Platform Data
Feature Not Available
8.1
184
7.6
154
8.4
198
7.8
177
8.7
218
7.8
159
8.6
198
7.5
158
8.7
195
7.5
157
8.6
186
Agentic AI - Value Selling Tools
Not enough data
7.5
26
Not enough data
7.6
28
Not enough data
7.1
26
Not enough data
7.3
25
Not enough data
7.2
27
Not enough data
7.9
28
Analysis
8.4
183
Not enough data
8.4
186
|
Verified
Not enough data
Feature Not Available
Not enough data
7.6
148
Not enough data
Campaigns
7.6
135
|
Verified
Not enough data
7.0
121
Not enough data
6.6
105
Not enough data
6.2
98
Not enough data
7.2
116
Not enough data
7.4
130
Not enough data
Engagement
6.8
110
Not enough data
Platform
8.2
157
Not enough data
8.4
164
|
Verified
Not enough data
7.0
110
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
244
|
Verified
Not enough data
8.9
262
|
Verified
Not enough data
7.8
219
|
Verified
Not enough data
9.1
245
|
Verified
Not enough data
8.6
210
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
249
|
Verified
Not enough data
8.7
268
|
Verified
Not enough data
8.0
211
|
Verified
Not enough data
8.7
232
|
Verified
Not enough data
7.6
200
|
Verified
Not enough data
6.9
184
Agentic AI - Marketing Analytics
Not enough data
6.0
24
Not enough data
6.8
24
Not enough data
6.5
24
API Construction
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
API Management
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Data Integration
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
8.0
26
Audience Targeting
Not enough data
5.4
8
Not enough data
8.1
8
Not enough data
7.4
7
Analytics
Not enough data
9.8
8
Not enough data
9.4
9
Not enough data
9.8
7
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.2
139
8.4
148
7.6
127
Feature Not Available
8.1
132
8.2
149
8.1
130
8.3
142
8.6
147
8.9
156
Categories
Categories
Shared Categories
Branch and Singular are categorized as Mobile App Analytics and Mobile Attribution
Unique Categories
Branch is categorized as Mobile Marketing
Singular is categorized as Click Fraud, Creative Management Platforms, ETL Tools, API Management, Marketing Analytics, and Smart Link
Reviews
Reviewers' Company Size
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
10.6%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.5%
Other
56.7%
Computer Games
25.6%
Marketing and Advertising
10.9%
Financial Services
10.7%
Entertainment
10.0%
Retail
5.3%
Other
37.5%
Discussions
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 Comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
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