--- title: Singular Reviews meta_title: 'Singular Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 510 reviews by the users' company size, role or industry to find out how Singular works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 510 scale: '5' date_modified: '2026-07-15' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Singular Reviews **Vendor:** Singular **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 510 ## About Singular Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights. ## Singular Pros & Cons **What users like:** - Users commend Singular for its **exceptional customer support** , noting quick and effective responses to queries and issues. (80 reviews) - Users appreciate the **ease of use** of Singular, with clear dashboards and straightforward onboarding for effective campaign management. (64 reviews) - Users find the **support and customer service** of Singular to be exceptionally helpful and responsive to their needs. (47 reviews) - Users appreciate the **flexibility and transparency** of Singular, facilitating faster, reliable decision-making with comprehensive data analysis. (46 reviews) - Users value the **deep campaign performance analysis** of Singular, enhancing marketing data consolidation and decision-making. (34 reviews) - Easy Integrations (31 reviews) - Users value the **easy integration and supportive customer service** of Singular for effective data management and analytics. (29 reviews) - Users appreciate the **clear and user-friendly reporting** in Singular, enabling effective campaign management and insights. (27 reviews) - Users value the **quick integration implementation** by Singular, appreciating their responsiveness and commitment to user requests. (25 reviews) - Insights (24 reviews) **What users dislike:** - Users find the **UI lacking intuitiveness** , requiring additional support for efficient usage, which hinders overall experience. (18 reviews) - Users find the **poor interface design** of Singular overwhelming, suggesting that intuitive improvements are necessary for better usability. (17 reviews) - Users face **limitations in data attribution** and reporting accuracy, which hinders effective campaign optimization with Singular. (16 reviews) - Users find **UI design issues** and complex integrations in Singular can hinder usability and slow down analysis. (15 reviews) - Users often face **integration issues** with Singular, complicating setups and slowing down campaign execution and analysis. (14 reviews) - Users face a **lack of information** regarding cohort setup and documentation, complicating their understanding and usage of Singular. (14 reviews) - Users find **attribution issues** problematic, struggling with unclear credit assignment and reliability across multiple devices. (13 reviews) - Users report significant **dashboard issues** , noting a lack of customization and an unintuitive interface that hinders usability. (13 reviews) - Data Inaccuracy (13 reviews) - Users find the **limited attribution capabilities** of Singular hinder accurate tracking and campaign optimization efforts. (13 reviews) ## Singular Reviews ### 1. We recommend Singular for the excellent management, and for fully understanding our company's goals. **Rating:** 5.0/5.0 stars **Reviewed by:** Nadia C. | Leader Planning, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Singular?** -Visibility of measurement to improve decision making. -Connectivity between platforms. -We like having a complete team dedicated to our account. **What do you dislike about Singular?** -The creation of reports takes longer time than expected. -Implementing Singular took longer than expected. -It's not too user friendly if you get access without previous information of how the platform works. **What problems is Singular solving and how is that benefiting you?** It's helping us to improve the decision taking, thanks to the visibility of the attribution of different platforms. ### 2. Great! - Product, Tech & Support for attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Avinash S. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2024 **What do you like best about Singular?** Great Customer Support & Customised Solutions! UA has become more challenging over time. It’s important to have the right attribution partner for success. Singular’s latest Unified iOS Report is one of the best solutions so far for iOS attribution! Singular team is talways there when we need them & they offer customised solutions with easy integration steps for implementation. Their dashboard is easy to use with lots of features & is one of the frequently used for routine analysis. **What do you dislike about Singular?** None so far. They always come up with a solution to address them. **What problems is Singular solving and how is that benefiting you?** Attribution especially for iOS. Fraud Detection. Web Attribution. Cross-Platform Attribution. Re-Engagement. ### 3. Excellent customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Singular?** Singular has been a great help when it comes to measuring our iOS UA campaigns. We're still rather new when it comes to iOS 14, but Singular has provided support in creating the conversion schemas for our apps, as well has teaching how to measure the campaigns with their unified reports. **What do you dislike about Singular?** Singular is a little more expensive than other MMPs **What problems is Singular solving and how is that benefiting you?** Singular helps measure our iOS campaigns more effectively. ### 4. Best mobile marketing analytics and attribution platform **Rating:** 5.0/5.0 stars **Reviewed by:** Elisabet E. | Martech & CRO Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Singular?** The best thing about Singular and the real difference compared to other tools is the quality of the team that makes it up, the weekly follow-up we have with them, and all the support they have provided us. **What do you dislike about Singular?** The only "disadvantage" would be getting used to a new platform, but it's very easy to understand how to use it. **What problems is Singular solving and how is that benefiting you?** The main problem it solves for us is attribution and deep links for our APP. ### 5. Great service, very flexible and with amazing account management team **Rating:** 4.5/5.0 stars **Reviewed by:** Or G. | User acquisition Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Singular?** I can always adress problems/things I want to get help with- and get response almost in no-time. **What do you dislike about Singular?** Some platform start testing Betas with different MMPs **What problems is Singular solving and how is that benefiting you?** Mobile attribuation and SKAD schema ### 6. Great product, great customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea D. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2024 **What do you like best about Singular?** We implemented Singular to take our tracking to the next level for both organic and paid marketing efforts. The platform has been easy to use, and we will continue to scale its use as our marketing efforts expand. Any time we had questions about setup or our account, the Singular customer support team was quick to respond. **What do you dislike about Singular?** None, worked just as needed for our team. **What problems is Singular solving and how is that benefiting you?** Before using Singular, we didn't have a way to direct prospective app downloaders to the correct app store. As we looked into Singular, we realized they could solve this problem and assist in more use cases for attribution -- great for tracking various marketing analytics and campaigns. ### 7. Singular streamlines the measurement process and is very intuitive to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Singular?** They make it very easy to translate the different metrics from various platforms into one simple view. Even non-marketers can get an easy look at current performance. **What do you dislike about Singular?** I can't think of anything! I'm very happy with the tool. **What problems is Singular solving and how is that benefiting you?** Singular helps streamline the process for analyzing our marketing performance. It helps us make decisions on where to spend our dollars and informs leadership what efforts are having the most impact ### 8. Reliable Data Aggregation and Great Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Singular?** There are two aspects we like best about Singular. The first is the multitude of data connectors and integration options to pull data across a vast majority of ad networks. The second, is the superior customer support they provide when tackling data, integration, and API issues. Our customer service managers, Nabiha, Shabtay, and Simon go above and beyond when it comes to having to implement techinical changes or custom solutions to meet our business needs. **What do you dislike about Singular?** Cleaning up old or duplicate data in the Singular UI can be challenging at times because it requires a collaborative effort to ensure that it is done correctly and can take some time. Also, when setting up events, it is important to plan and test because once the metrics are mapped to events they are locked and can not be changed. **What problems is Singular solving and how is that benefiting you?** Singular has allowed us to aggregate and normalize data across all our partners. We have benefited by streamlining our reporting process and can draw insight across partners, channels, and campaigns. **Official Response from Yoni Amias:** > It's so great to read that Nabiha is really working alongside you to get the most out of your use of Singular and that you are seeing such benefits in the reporting you are receiving. Thank you so much for taking the time to write - we're looking forward to supporting your continued growth ### 9. Best Market Leading MMP **Rating:** 5.0/5.0 stars **Reviewed by:** AGAM S. | Data Analyst , Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Singular?** I have been using Singular since 1.5 years and it has been awesome experience ,with the amount of granulaity in the data ,reporting it provides.This is user friendly and can be easily handled. Singular has a lot of features which help the adtech industry to nalyse the data better. Singular team has a great team who are always there to support us. **What do you dislike about Singular?** Nothing as of now. This has been a great MMP tool. **What problems is Singular solving and how is that benefiting you?** Singular has allowed us to help us in reporting of the data which provides us much more granulity. We draw insight across partners, channels, and how our campaigns performing. ### 10. GDPR aligned, good service **Rating:** 5.0/5.0 stars **Reviewed by:** JUDIT T. | Head of Digital, Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Singular?** no fingerprint scandal, good client support good price **What do you dislike about Singular?** the reporting interface could have a better ux **What problems is Singular solving and how is that benefiting you?** app install atribution in for in-store campaigns ### 11. Review on Singular **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Singular?** 1. intuitive interface (most often it is easy to find what I am looking for) 2. quick response time in case of any issues/questions 3. genuinely they care about their customers 4. they keep us informed **What do you dislike about Singular?** Rarely, but it may happen that some inconsistencies occur, but as I wrote above, it is solved really quickly **What problems is Singular solving and how is that benefiting you?** Cost aggregation of marketing campaigns ### 12. Great Tool For Mobile Attribution and Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Svitlana B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2024 **What do you like best about Singular?** Customer Support Good UI&UX Comprehensive documentation Access to raw data Connections with the external data warehouses Easy partner intrgrations **What do you dislike about Singular?** Event limitations Certain reporting limitations **What problems is Singular solving and how is that benefiting you?** 1.The main use case - mobile attribution. We use Singular to optimize mobile campaigns and analyze performance. 2. Analysis of the effectiveness of install channels. 3. Hub for aggregating all data from advertising accounts and building blended reports. 5. SKAD data access. 4. Great ETL tool ### 13. My experience with them has been PERFECT **Rating:** 5.0/5.0 stars **Reviewed by:** Esteban M. | Digital Ads Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2024 **What do you like best about Singular?** Reporting tool and Customer success team **What do you dislike about Singular?** Nothing, everything perfect. Very complete product **What problems is Singular solving and how is that benefiting you?** Attribution, reporting, and Integration with esch and every tool we needed ### 14. Great Communication **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** January 02, 2025 **What do you like best about Singular?** Great Support and Communication for issues I've encountered **What do you dislike about Singular?** I've been working with Singular for a few months now and have had no issues **What problems is Singular solving and how is that benefiting you?** Cost reporting ### 15. Amazing product with a great team behind it! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2024 **What do you like best about Singular?** When we started working with Singular we were really impressed with a few things: 1. The huge amount of integrations they support 2. Their great onboarding process - whether for new integrations or migrations from old solutions 3. Their general approach in regards to creating new intgrations based on the client's need. They don't charge extra for creating new integrations and they strive to build new ones as fast as possible. Their approach is that building new integrations help both their clients and themselves. I looked into a few companies that facilitate such services and none had this point of view. **What do you dislike about Singular?** The only thing I dislike is the general pricing model in this area which is not specific to Singular. For extracting data from ad platforms most companies (Singular included) set the cost as a percentage of the amount the advertiser spends. **What problems is Singular solving and how is that benefiting you?** Singular saves us the trouble of developing new intergations with ad platform apis. With Singular, whenever we begin activity in a new ad platform we integrate with that ad platform in a couple of clicks. ### 16. Excellent Support and Problem Solving **Rating:** 4.0/5.0 stars **Reviewed by:** Eva J. | Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Singular?** Customer Success and Customer Support are well established and work well. I appreciated the new features and how open Singular is for feedback. **What do you dislike about Singular?** Some features are not entirely intuitive. I missed being able to use API in gsheet. **What problems is Singular solving and how is that benefiting you?** Used Singular for all our Marketing Analytics, ETL tool and to build our internal Reporting and dashboards. ### 17. Lovely communication, fast problem solving. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Singular?** Easy setting up attribution and partners. Fast communication. **What do you dislike about Singular?** Nothing in perticular about this product. **What problems is Singular solving and how is that benefiting you?** Attribution with different platforms. ### 18. Good service, solve problems fast, replay past **Rating:** 5.0/5.0 stars **Reviewed by:** Shir L. | Marketing specialists, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2024 **What do you like best about Singular?** Direct communication with a personal treat **What do you dislike about Singular?** The "open support ticket" is a bit long. You have to do it after every issue. I know that this is for a efficiency but I believe there could be a way to make the process easier from our side **What problems is Singular solving and how is that benefiting you?** Data issues and matrix ### 19. Easy attribution tool and all in one platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Singular?** I use Singular daily. Easy to use visualization and attribution setup, fast and friendly CS team, and at the forefront of SKAN attribution setup making them a trusted source of knowledge. Dashboards are fast and approachble, reports offer a lot of dimensions and customaztions. **What do you dislike about Singular?** Sometimes some of the reports load a little slowly, and the report saving is a little bit of a nuance. Limited dashboard and pivot table functionality. **What problems is Singular solving and how is that benefiting you?** Attribution of marketing campaigns to determing spend/budget allocation. Source of truth for marketing decisions. ### 20. I find Singular an extremely helpful partner as we venture into new channels and scale them **Rating:** 4.5/5.0 stars **Reviewed by:** Sagnik G. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2024 **What do you like best about Singular?** Offers comprehensive attribution, most importantly we get extremely good response when it comes to resolution of issues Also proactive in terms of KT sessions **What do you dislike about Singular?** Nothing in particular - just that they need to help us understand a bit more on accuracy of probabilistic attribution **What problems is Singular solving and how is that benefiting you?** Helping us understand the efficiency of different channels, their profitability and how we can scale them ### 21. Data analyst **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2024 **What do you like best about Singular?** That I have all my data in one orginized place. Also the credibilty of the data **What do you dislike about Singular?** Dashboard capabilities are a bit limited **What problems is Singular solving and how is that benefiting you?** Calculating our cost & attributing our users. This is the core data we need for user aquisition ### 22. Working with Singular, our best decision **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Package/Freight Delivery | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Singular?** The easy way to integrate our platforms and load the data ain our infra **What do you dislike about Singular?** Would be good if the data availability was early **What problems is Singular solving and how is that benefiting you?** We can map the inversion on all our media sources, reducing the gap of uncertainty in decision times ### 23. Great tool for cost aggregations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2024 **What do you like best about Singular?** Great support team and really easy to use platform. **What do you dislike about Singular?** GUI could offer more flex reporting (Drag & drop / Pivots etc') **What problems is Singular solving and how is that benefiting you?** Singular helps pulling and aggregating cost data spent in many media networks, and present it in aunified accurate way. ### 24. Excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Marcos A. | Paid Media Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Singular?** The excellent attention of the Singular team **What do you dislike about Singular?** The creatives report is not user-friendly for viewing the data. **What problems is Singular solving and how is that benefiting you?** It helps us make accurate decisions since we have correct attribution in our campaigns and allocate the investment to the medium to be enhanced. ### 25. Have used almost all of the MMPs available and would recommend singular for retention analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Siddarth K. | Sr Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2023 **What do you like best about Singular?** The robust ysytem ofr iOS tracking (SKAN 4) and retention cohorts **What do you dislike about Singular?** would like to have the option to integrate unlimited events instead of just 12 **What problems is Singular solving and how is that benefiting you?** We faced problems between FB and Google cannibilizing traffic and singular was able to resolve that ### 26. I just completed a migration to Singular and received great support from the team during the project. **Rating:** 5.0/5.0 stars **Reviewed by:** Julyana D. | Growth Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Singular?** - Support during the migration, with weekly contact points and technical clarification **What do you dislike about Singular?** - It is not possible to customize the visual aspect of dashboards much, and some filters that would facilitate analysis are missing. **What problems is Singular solving and how is that benefiting you?** Attribution of paid media channels to make smarter decisions ### 27. Great solution for mobile campaigns measurement **Rating:** 4.5/5.0 stars **Reviewed by:** Evyatar S. | data analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2024 **What do you like best about Singular?** good ETL solution to export data from their API. great support from their CSM **What do you dislike about Singular?** they don't provide e2e solution as their competitors do (probablistic model) **What problems is Singular solving and how is that benefiting you?** Singular allows us measuring our mobile marketing campaigns performance ### 28. Great product allowing for capabilities to conduct performance marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Singular?** The data warehouse capabilities and funcitons as well as the customer support service **What do you dislike about Singular?** A few lacking functionalities in the datawarehouse side **What problems is Singular solving and how is that benefiting you?** Performance marketing analysis capabilities to look at what acuqisition channel is the best performing ### 29. Pleasant experience when it comes to Singular integration to internal tools. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Singular?** Very client-oriented, we really like the integration possibilities Singular provides - especially for DWH syncs. **What do you dislike about Singular?** Some more complex tickets take too much time to resolve. **What problems is Singular solving and how is that benefiting you?** Track performance of our Campaigns and UA efforts... ### 30. Great attribution service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Singular?** Great support team and easy integration. **What do you dislike about Singular?** UX could be better, in some features there are many options that are not necessarily needed. **What problems is Singular solving and how is that benefiting you?** Aggregating all the data and getting KPI reports per campaign ### 31. Partnership and Ownership as a unified team **Rating:** 5.0/5.0 stars **Reviewed by:** Ankit S. | Enterprise (> 1000 emp.) **Reviewed Date:** March 11, 2024 **What do you like best about Singular?** The singular team has been a one stop resource for all questions on attribution and MMP. They display ownerhship and have a valued partnership ethic with product and ops teams where they partner with us closely on all solutions for MMP. Our experience with working with the team is fantastic and it seems the team has merged seamlessly within Uber and is available 24*4 to answer tough questions. **What do you dislike about Singular?** I think we have faced some issues on Meta with regards to customised tech implementation for postback templates and advanced solutioning when it comes to transitioning to the SAN configs but those are unique challenges for our tech stack **What problems is Singular solving and how is that benefiting you?** Attribution and analytics for all apps ### 32. 121 meeting with Singular consultant (good) **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Singular?** Accurate attribution data. Good customer support. **What do you dislike about Singular?** I started feeling that it was difficult to get 121 support. But after today, I see that it is possible! **What problems is Singular solving and how is that benefiting you?** Detailed information on traffic source ### 33. Great MMP and cost aggregation partner, but the best part is the excellent customer support team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2024 **What do you like best about Singular?** * Best customer support experience I had with swift response time * Easy-to-use solution for cost aggregation * User-friendly UI for multi-channel reporting * Good solution for mobile app measurement **What do you dislike about Singular?** * At times the technical documentation is not clear enough, but the technical support team assists with implementing new features when needed **What problems is Singular solving and how is that benefiting you?** Cost aggregation, mobile app tracking and reporting ### 34. Trustworthy MMP that provides data, insights and attribution solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Singular?** Easy to use reporting Access to AM that will provide bespoke solutions and insights Access to CS 24/7 Once you learn the configuration nuances, its very easy to use **What do you dislike about Singular?** Network support is a bit slower than on other MMPs. ie, probabillistic attribution is available on networks that still dont support Singular CS is a slower solution than when we could reach out to our AM and have speedier response times **What problems is Singular solving and how is that benefiting you?** Access to quick attribution reporting for our data needs Access to cost data that feeds our internal analysis Mobile attribution to understand user value Fraud reports to make sure we aren't spending money in fraudulent sources ### 35. Robust platform with great client service **Rating:** 5.0/5.0 stars **Reviewed by:** Jesus A. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Singular?** It's a powerful tool that helps you find insight in the data you collect. It can gather a lot of information across your media chanels and is easy to integrate in your tech stack. Also the client service is excelent and they are very helpful in any issue you may have. **What do you dislike about Singular?** The interface of the platform is a little challenging to get familiar with. **What problems is Singular solving and how is that benefiting you?** It helps us mesure and atribute the contribution of each marketing channel with accuracy. ### 36. I have worked with singular at 3 different companies **Rating:** 5.0/5.0 stars **Reviewed by:** Jolene S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2024 **What do you like best about Singular?** The Singular team is always quick to help, jumping on calls and connecting on slack. Even help tickets are answered promptly and issues dealt with efficiently. The website is very user friendly compared to some other MMPs that I've used and they continue to evolve it and add new features. **What do you dislike about Singular?** There can be long loading times on reports. **What problems is Singular solving and how is that benefiting you?** I use Singular daily, utilizing it for attribution, SKAN, game and marketing performance reports, fraud reports, benchmarking, etc. ### 37. Complete view of ROI using Singular **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2024 **What do you like best about Singular?** To get an aggregate of all the attribution data in a single place. It is very easy to understand. Any doubts are quickly resolved by the team and it is fairly easy to work with them. All our teams depend on singular on a day to day basis. The governance feature is cherry on top. We have also integrated other tools in our stack with singular. Also the ability to create weblinks is one of the most used feature by us. **What do you dislike about Singular?** Sometimes the interface can be a bit slow and confusing. **What problems is Singular solving and how is that benefiting you?** Helps us to attribute our leads and figure out the performance of campaigns including traffic and conversion. ### 38. Singular played a vital role in doubling our campaign returns. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Singular?** Analyzing the return from our marketing channels and improving our spend versus revenue ratio, Singular played a vital role, Thank you singular **What do you dislike about Singular?** We want to analyze our Whatsapp campaign & Facebook Leadgen campaign using custom form returns on a singular platform. I think That is not possible for now in a singular **What problems is Singular solving and how is that benefiting you?** The major challenge we faced was analyzing the campaign-wise return from our various marketing channels and campaigns. Singular provided the solution to analyze the return from platform-wise and campaign-wise landing page and app install campaigns. This helped us allocate our marketing budget to the right campaigns and improve the spending versus revenue of our company. ### 39. Very good experience due to the effective management of information. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Singular?** The valuable information we can obtain about the user and the easy access we have through the reports. **What do you dislike about Singular?** There is nothing I dislike, everything is perfect **What problems is Singular solving and how is that benefiting you?** It helps us review the various events or interactions the customer has on our platform, as well as monitor conversions based on UTM parameters for attribution purposes. ### 40. Easy and practical solutions **Rating:** 4.5/5.0 stars **Reviewed by:** Nathan S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2024 **What do you like best about Singular?** All product pieces are integrated into a single value offer, implementation is low effort overall and client support is outstanding **What do you dislike about Singular?** Some parts of the product are hidden from the "base", and you need to actively ask for them to be able to use (e.g. Benchmarks feature) **What problems is Singular solving and how is that benefiting you?** Attribution, mainly. We use singular as the basis of our own Single Source of Truth inside the company ### 41. Great support from the team **Rating:** 4.5/5.0 stars **Reviewed by:** Aras K. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2024 **What do you like best about Singular?** The team at Singular is always supportive and helpful. It's great to be able to solve our problems rapidly. **What do you dislike about Singular?** We had issues integrating with local platforms in China but it seems we'll be able to solve it soon! **What problems is Singular solving and how is that benefiting you?** Singular is helping us save engineering time by integrating all the platforms we are advertising on. ### 42. Great support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2024 **What do you like best about Singular?** The singular team has a good support and accompaniment with the client. **What do you dislike about Singular?** At the moment I do not have any topics or something negative **What problems is Singular solving and how is that benefiting you?** Resolved problems with data connectors from other platforms not listed here ### 43. Good tool to learn and get insights of the business and campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Singular?** The way to create reports and get data from all my campaigns **What do you dislike about Singular?** Hard-use filters for campaign-level for networks with more than one campaign, **What problems is Singular solving and how is that benefiting you?** Attribution and cost connecttor for my networks ### 44. Efficient UI and Dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Harsh P. | marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Singular?** All data in 1 place for Android and IOS apps, Web data configuration **What do you dislike about Singular?** Need 1 click IOS data for each platforms like Google and Facebook Need 1 click user level data DoD **What problems is Singular solving and how is that benefiting you?** Single source of truth to understand user journey ### 45. Great MMP Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2022 **What do you like best about Singular?** Singular is always looking for ways to improve the product to meet our needs. It's easy to use, has tons of integrations available and offers a great support team to address our questions. **What do you dislike about Singular?** I'd love to see Singular's reporting capabilities to expand in the coming years to faciliate YoY analysis and data pulls. **What problems is Singular solving and how is that benefiting you?** Singular has been helping us centralize our marketing data in one place to provide with a more holistic view of paid media programs. **Official Response from Yoni Amias:** > We love working with the Linkedin team! You challenge us to solve ever-evolving complex challenges and really welcome us as a part of your team. Really appreciate you taking the time to write in this review ### 46. We are extremely satisfied with the services provided by Singular **Rating:** 5.0/5.0 stars **Reviewed by:** Caroline R. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2023 **What do you like best about Singular?** The tool they provide has proven to be of high quality and exceptionally useful for our company. In addition to being easy to use, efficiently integrates our operations and allows us to easily integrate with a wide range of partners, in addition to providing in-depth analysis of campaign results. What we especially want to highlight is Singular's customer service. They are extremely responsive and professional. Whenever a question or problem arises, they are ready to help with practical and efficient solutions. Their customer support has exceeded our expectations and is a great differentiator. Our experience with Singular has been remarkably positive and we recommend their services to all companies looking to streamline their operations and improve business efficiency. **What do you dislike about Singular?** Until now, we don´t have anything bad to talk about Singular. **What problems is Singular solving and how is that benefiting you?** Our main goal with Singular was to leverage our analytics on app install campaigns and facilitate onboarding with new partners. This has been faithfully fulfilled. ### 47. Great tech, great support team **Rating:** 5.0/5.0 stars **Reviewed by:** Fergan K. | Sr. Performance Marketing & UA Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Singular?** Singular support team guides us in the best and quickest way when we have some technical issues on our dashboard. **What do you dislike about Singular?** There is nothing that I dislike with Singular. **What problems is Singular solving and how is that benefiting you?** Data connection problems with our advertiser dashboards, data discrepancies with the different attribution models and tracking mechanisms. Singular explains us the logic behind this. **Official Response from Yoni Amias:** > Thanks so much for taking the time to write this review Fergan. We love working with the Star Stable team and am so happy to read that you are enjoying such benefits with Singular ### 48. Efficient **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Singular?** Expertise in data assignment and processing **What do you dislike about Singular?** Unintuitive interface, difficult to locate the features. **What problems is Singular solving and how is that benefiting you?** Help us have more clarity on the data we collect ### 49. Experience of Working with Singular **Rating:** 5.0/5.0 stars **Reviewed by:** Abhishek P. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Singular?** I really enjoyed the customer centric work ethic Singular caters to. They are always customer first and will try and craft the solution to cater to our individual needs. The PoC we were dealing with from singular was also top notch. **What do you dislike about Singular?** Over the past few days, the TAT on their support tickets have increased, but i guess that is due to the ongoing tension in israel and palestine. Hence, nothing to complain about. **What problems is Singular solving and how is that benefiting you?** 1. Atribution Users to campaigns and improving said campaigns every day 2. Easy integartion with Mixpanel ### 50. Friendly team + useful service! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Singular?** Singular is a great tool with the best use cases for data aggregation and app measurement. **What do you dislike about Singular?** There was a bit of a learning curve to the interface, but the suport team has been super helpful in teaching the users how to naviagate it! **What problems is Singular solving and how is that benefiting you?** Data aggregation as a source of truth from multiple marketing channels, Mobile app measurement to rely on an outside source versus only UI attribution ## Singular Discussions - [What are the new features and preparations for the Cookieless future?](https://www.g2.com/discussions/what-are-the-new-features-and-preparations-for-the-cookieless-future) - 1 comment, 1 upvote - [What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?](https://www.g2.com/discussions/what-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners) - 1 comment, 1 upvote - [How can Singular help on media planning and forecast?](https://www.g2.com/discussions/15555-how-can-singular-help-on-media-planning-and-forecast) - 1 comment, 1 upvote - [View Singular pricing details and edition comparison](https://www.g2.com/products/singular/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+15%3A13%3A52+-0500&secure%5Bsession_id%5D=2620edaa-3acb-45d7-a083-c8f3572eae4c&secure%5Btoken%5D=a789fe1e0a8fcdad99192fc8966b230bb352cc560bab56737f49629acabe515e&format=llm_user) ## Singular Integrations - [Adjust](https://www.g2.com/products/adjust/reviews) - [Apple iOS](https://www.g2.com/products/apple-ios/reviews) - [Apple Search Ads](https://www.g2.com/products/apple-search-ads/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [MAX by AppLovin](https://www.g2.com/products/max-by-applovin/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mintegral AppGrowth](https://www.g2.com/products/mintegral-appgrowth/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [PostgreSQL](https://www.g2.com/products/postgresql/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) ## Singular Features **User Identification** - User Segmentation - Geolocation **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Trading** - Keyword Tracking - Refund Management - Integrations **Management** - Reporting - Auditing **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **API Construction** - API Testing - Data Security - Orchestration - Scalability **Testing Tools** - Dynamic Versioning - A/B Testing **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Functionality** - Extraction - Transformation - Loading - Automation - Scalability **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Audience Targeting** - Geographic Targeting - Device/OS Targeting - Retargeting **Metrics** - Engagement - Retention - Return - Conversions **API Management** - Traffic Control - Logs/Documentation - API Monitoring - Monetization - Gateway **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Analytics** - Digital Analytics - Attribution - Data Sharing and Exporting **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Data Integration** - App Integration - Data Transformation - Plugins **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning ## Top Singular Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (131 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (713 reviews)