1. [Home](https://www.g2.com/) 2. ... 3. [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) 4. [Singular Discussions](https://www.g2.com/products/singular/discuss) [ ![Singular](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_140c051687011c1d8d0fe77fe1cbf1a0/singular.png "Singular") ![Reward for good Singular reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/24303/medal.svg "Reward for good Singular reviews") ](/products/singular/reviews) # Singular Discussions Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights. - **4** discussions - · **75%** answered - · **6** participants ![Singular](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_140c051687011c1d8d0fe77fe1cbf1a0/singular.png "Singular") Singular Discussions Most CommentedMost HelpfulCommon QuestionsNewest Showing **4** discussions ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - Share [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=What+is+Singular+used+for%3F&title=What+is+Singular+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-singular-used-for) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=What+is+Singular+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-singular-used-for&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-singular-used-for) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=What+is+Singular+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-singular-used-for%0aWhat+is+Singular+used+for%3F) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=What+is+Singular+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-singular-used-for%0aWhat+is+Singular+used+for%3F) - Copy link - [ ## What is Singular used for? ](/discussions/what-is-singular-used-for) What is Singular used for? [ Mobile Attribution Platforms ](https://www.g2.com/tags/mobile-attribution-platforms)[ ETL Tools ](https://www.g2.com/tags/etl-tools)[ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software)[ Mobile App Analytics Tools ](https://www.g2.com/tags/mobile-app-analytics-tools)[ Click Fraud Software ](https://www.g2.com/tags/click-fraud-software) Show More (Upvote this discussion)\<0\>0\> (Downvote this discussion) 0 (0 Comments) Add a comment [ View discussion ](/discussions/what-is-singular-used-for) ![Divyanshu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Divyanshu M.") DM Loading... [Divyanshu M.](https://www.g2.com/users/75bca720-6617-456c-a4a3-307a61c177e8 "Divyanshu M.") • over 5 years ago Manager More Options - Share [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=How+Singular+will+help+in+Cross-device+attribution+in+the+Cookieless+ecosystem%3F&title=What+are+the+new+features+and+preparations+for+the+Cookieless+future%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-are-the-new-features-and-preparations-for-the-cookieless-future) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=What+are+the+new+features+and+preparations+for+the+Cookieless+future%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-are-the-new-features-and-preparations-for-the-cookieless-future&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-are-the-new-features-and-preparations-for-the-cookieless-future) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=What+are+the+new+features+and+preparations+for+the+Cookieless+future%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-are-the-new-features-and-preparations-for-the-cookieless-future%0aHow+Singular+will+help+in+Cross-device+attribution+in+the+Cookieless+ecosystem%3F) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=What+are+the+new+features+and+preparations+for+the+Cookieless+future%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-are-the-new-features-and-preparations-for-the-cookieless-future%0aHow+Singular+will+help+in+Cross-device+attribution+in+the+Cookieless+ecosystem%3F) - Copy link - [ ## What are the new features and preparations for the Cookieless future? ](/discussions/what-are-the-new-features-and-preparations-for-the-cookieless-future) How Singular will help in Cross-device attribution in the Cookieless ecosystem? [ Mobile App Analytics ](https://www.g2.com/tags/mobile-app-analytics)[ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software)[ ETL Tools ](https://www.g2.com/tags/etl-tools)[ Mobile Attribution Software ](https://www.g2.com/tags/mobile-attribution-software) Show More (Upvote this discussion)\<0\>0\> (Downvote this discussion) 1 (1 Comment) Add a comment [ View discussion ](/discussions/what-are-the-new-features-and-preparations-for-the-cookieless-future) LS Loading... [Lucio S.](https://www.g2.com/users/149363f1-ba93-4517-ac59-11d8464e1499 "Lucio S.") • almost 7 years ago More Options - Share [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Once+you+activated+the+anti+fraud+tool+from+Singular%2C+you+start+evaluating+your+traffic.+We+already+know+that+traffic+from+SRNs+and+Programmatic+is+different...&title=What+is+the+benchmark+you+usually+define+for+Install+Validation+fraud+percentage+with+your+affilliate+partners%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=What+is+the+benchmark+you+usually+define+for+Install+Validation+fraud+percentage+with+your+affilliate+partners%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=What+is+the+benchmark+you+usually+define+for+Install+Validation+fraud+percentage+with+your+affilliate+partners%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners%0aOnce+you+activated+the+anti+fraud+tool+from+Singular%2C+you+start+evaluating+your+traffic.+We+already+know+that+traffic+from+SRNs+and+Programmatic+is+different...) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=What+is+the+benchmark+you+usually+define+for+Install+Validation+fraud+percentage+with+your+affilliate+partners%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners%0aOnce+you+activated+the+anti+fraud+tool+from+Singular%2C+you+start+evaluating+your+traffic.+We+already+know+that+traffic+from+SRNs+and+Programmatic+is+different...) - Copy link - [ ## What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners? ](/discussions/what-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners) Once you activated the anti fraud tool from Singular, you start evaluating your traffic. We already know that traffic from SRNs and Programmatic is different than the traffic from Affilliate parntners, but at the time of looking at this metric called Android or iOS install Validation, it´s... [ Mobile App Optimization Software ](https://www.g2.com/tags/mobile-app-optimization-software)[ Attribution Software ](https://www.g2.com/tags/attribution-software)[ Mobile App Analytics Software ](https://www.g2.com/tags/mobile-app-analytics-software)[ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software)[ Mobile Attribution Software ](https://www.g2.com/tags/mobile-attribution-software) Show More (Upvote this discussion)\<0\>0\> (Downvote this discussion) 1 (1 Comment) Add a comment [ View discussion ](/discussions/what-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners) ![Gabriel S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriel S.") 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[Gabriel S.](https://www.g2.com/users/b5d07977-2951-4dbc-a208-978dce33e558 "Gabriel S.") • about 7 years ago Digital Marketing Specialist More Options - Share [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=How+can+it+complement+other+MMPs+and+help+to+have+more+control+on+spend&title=How+can+Singular+help+on+media+planning+and+forecast%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2F15555-how-can-singular-help-on-media-planning-and-forecast) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=How+can+Singular+help+on+media+planning+and+forecast%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2F15555-how-can-singular-help-on-media-planning-and-forecast&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2F15555-how-can-singular-help-on-media-planning-and-forecast) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=How+can+Singular+help+on+media+planning+and+forecast%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2F15555-how-can-singular-help-on-media-planning-and-forecast%0aHow+can+it+complement+other+MMPs+and+help+to+have+more+control+on+spend) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=How+can+Singular+help+on+media+planning+and+forecast%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2F15555-how-can-singular-help-on-media-planning-and-forecast%0aHow+can+it+complement+other+MMPs+and+help+to+have+more+control+on+spend) - Copy link - [ ## How can Singular help on media planning and forecast? ](/discussions/15555-how-can-singular-help-on-media-planning-and-forecast) How can it complement other MMPs and help to have more control on spend [ Mobile App Optimization Software ](https://www.g2.com/tags/mobile-app-optimization-software)[ Attribution Software ](https://www.g2.com/tags/attribution-software)[ Mobile App Analytics Software ](https://www.g2.com/tags/mobile-app-analytics-software)[ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software)[ Mobile Attribution Software ](https://www.g2.com/tags/mobile-attribution-software) Show More (Upvote this discussion)\<0\>0\> (Downvote this discussion) 1 (1 Comment) Add a comment [ View discussion ](/discussions/15555-how-can-singular-help-on-media-planning-and-forecast) ## Browse by popular topics [Marketing Analytics Software](/products/singular/discuss?filters%5Btags%5D%5B%5D=marketing-analytics-software)[Mobile Attribution Software](/products/singular/discuss?filters%5Btags%5D%5B%5D=mobile-attribution-software)[Attribution Software](/products/singular/discuss?filters%5Btags%5D%5B%5D=attribution-software)[Mobile App Optimization Software](/products/singular/discuss?filters%5Btags%5D%5B%5D=mobile-app-optimization-software)[Mobile App Analytics Software](/products/singular/discuss?filters%5Btags%5D%5B%5D=mobile-app-analytics-software)[ETL Tools](/products/singular/discuss?filters%5Btags%5D%5B%5D=etl-tools)[Click Fraud Software](/products/singular/discuss?filters%5Btags%5D%5B%5D=click-fraud-software)[Mobile App Analytics Tools](/products/singular/discuss?filters%5Btags%5D%5B%5D=mobile-app-analytics-tools)