Nielsen DMP Reviews & Product Details

Nielsen DMP Overview

What is Nielsen DMP?

Nielsen Data Management Platform (Nielsen DMP) helps you better manage, customize, activate and analyze your audience data. You can now continuously adjust your advertising and content across each channel to improve customer experience and marketing performance. 1. Manage Data: Gain a complete view of customers across devices, from what they watch to what they buy 2. Customize, Model and Adapt Audiences: Choose from 60,000 audience segments; model audiences using Nielsen AI adaptive learning technology 3. Activate Everywhere: Deliver personalized advertising and content across all paid and owned marketing execution channels 4. Analyze Results: Conduct journey analytics and multi-touch attribution to understand and optimize performance across all tactics ACHIEVE A SINGLE VIEW OF YOUR CUSTOMER Nielsen DMP provides a single view of your customers across all offline, online and mobile channels. It enables access to your first-party data as well as Nielsen’s rich set of audience data to help you develop detailed insights across thousands of consumer attributes. You can use these insights to more effectively communicate with existing customers and find new prospects that match your most important customer criteria. Our Insights 360 consumer knowledge application indexes your customers against thousands of attributes including their interests, demographics, personalities, where they shop, what they buy, the media they consume, and their online and mobile behavior. CUSTOM AUDIENCES We’ve created more than 60,000 built-in segments to help you customize key audiences based on your exact marketing needs. Automate your audience model creation with Nielsen Artificial Intelligence (Nielsen AI), an adaptive learning technology built into Nielsen DMP that analyzes real-time streams of device-linked data. This advanced tool instantly adapts your segments to reflect changes in: 1. Consumer media and buying behavior 2. The consumer path-to-purchase 3. Audience composition across millions of consumer attributes (including demographics, geography, behavior and personality) 4. Market dynamics (including seasonal and local market demand, competitive actions and advertising) ACTIVATE ACROSS ALL PLATFORMS AND CHANNELS With more devices available to consumers than ever before, you need to connect with your audience in the right places and at the right times. Nielsen DMP allows you to activate audience data in real-time across all devices and all digital media, including hundreds of integrated search, social, email, website and content personalization platforms. You can also centrally set frequency caps across all your marketing channels to limit how often your ad is seen and sequence your campaigns and creative across devices based on where your audience is in the consumer journey. ANALYZE RESULTS Nielsen DMP helps you act on campaign analytics and sales attribution insights. Seamlessly connect to Nielsen Marketing Cloud’s journey analytics, multi-touch attribution (MTA) and sales effect applications—provided by Nielsen Catalina Solutions and Nielsen Buyer Insights—to measure and improve performance across all your digital marketing tactics. VISIT OUR SITE FOR MORE INFORMATION: http://www.nielsen.com/us/en/solutions/capabilities/data-management-platform.html

Nielsen DMP Details
Languages Supported
English
Product Description

Nielsen Marketing Cloud and it's leading DMP empowers brands, agencies and media companies to connect more effectively with customers by combining Nielsen’s world-class audience data, media planning, marketing activation, analytics and AI-powered modeling capabilities in a fully-integrated platform.


Seller Details
Seller
Nielsen
Ownership
NYSE:NLSN
Company Website
Year Founded
1923
HQ Location
New York, NY
Total Revenue (USD mm)
$6,498
Twitter
@Nielsen
197,390 Twitter followers
LinkedIn® Page
www.linkedin.com
35,952 employees on LinkedIn®
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Nielsen DMP Reviews

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Associate, Integrated Investment
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Each tab clearly outlines its intended goal and info boxes guide you in understanding audience insights Review collected by and hosted on G2.com.

What do you dislike?

Some of the tabs don't load at times; Nielsen customer service has said that this is a result of the browser settings but it still is faulty occasionally Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

As an associate within a media agency, I use the DMP software to analyze audience segments and write more educated reports Review collected by and hosted on G2.com.

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UM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It’s probably the closest thing we’ll have to getting this data. With the data you can clearly see which products are selling and where. It helps to have one place to see data from almost all customers. Review collected by and hosted on G2.com.

What do you dislike?

Nielsen is just a bit out dated in its organization of the data. It’s hard to get the data in the order your need to analyze and some of the required check points don’t make sense for every data pull, thus increasing the time it takes to get what I want. At the end of the day though, you get the data you need. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use Nielsen to see sales, distribution, and promotion data. It helps us to compare our success directly against competitors and our own product offerings. Review collected by and hosted on G2.com.

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UF
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

I like the user interface and platform. Very user friendly and allows data pulls to be easily portrayed into charts and graphs. Review collected by and hosted on G2.com.

What do you dislike?

I wish there was more of a visualization piece. But other than that, it is still the best data analytics platform I have ever worked with. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Dig into as much as you can. You can always learn something new with it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am solving discrepancies with products that aren't scanning $ sales in stores. The benefits of it is that we are able to drive our business and leverage different products thru the analysis we are able to get in Nielsen. Review collected by and hosted on G2.com.

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Fellow
Hospital & Health Care
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The AD intel section works great for me as we can play with he information according to our needs and also the data can be sent back! Review collected by and hosted on G2.com.

What do you dislike?

sometimes the turn around time is not as expected and it can be somewhat more user friendly. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

competitors data can be reviewed and tracked. Review collected by and hosted on G2.com.

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UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

We can easily manage and see all of your customers/vendors on one data platform Review collected by and hosted on G2.com.

What do you dislike?

A little outdated. Needs a user interface update, but still gets the job done Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Keep track of all customers/vendors, allowing us to see our needs and find new customers/vendors as needed. Review collected by and hosted on G2.com.

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Specialized Recreation and Inclusion Services
Government Administration
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Nielson DMP serves a great and unique purpose. Review collected by and hosted on G2.com.

What do you dislike?

I’m not going to say that it is the easiest to use. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

You can now continuously adjust your advertising and content across each channel to improve customer experience and marketing performance. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The absolute ease of use and ability to act on new marketing trends Review collected by and hosted on G2.com.

What do you dislike?

Nothing. It is very user friendly. I guess that cost would be the only issue. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

That we can act quickly on marketing trends Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

All of the information you need is in one area, instead of using multiple programs. Review collected by and hosted on G2.com.

What do you dislike?

It can be a little confusing st first, until you familiarize yourself with it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

What customer base we are reaching, and what bases we are missing and need to reach. Review collected by and hosted on G2.com.

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UH
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

It keeps me organized and all my data in one place Review collected by and hosted on G2.com.

What do you dislike?

Always freezes at crucial times, and i cannot access data Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Helps us all know where certain data is, but freezes too much. Review collected by and hosted on G2.com.

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UA
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The team is nice, fast to answer emails and provide a good service Review collected by and hosted on G2.com.

What do you dislike?

There's a lot of things that are not working and still manual. Those were not anticipated Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We needed a DMP to connect our data to buyers, that's the mains usage. Review collected by and hosted on G2.com.

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UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

client services/Account management resources. Review collected by and hosted on G2.com.

What do you dislike?

A lot of features we were promised at contract signing were not close to available in production out of the box. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Get what is promised in writing. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Pretty standard DMP use case: Deep audience segmentation Review collected by and hosted on G2.com.

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EM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Account Management, Customer Service, Look A Like Modeling, Connection Team Review collected by and hosted on G2.com.

What do you dislike?

Processing Time of Off Line Data, Productization is behind other DMP's, No real BT Targeting for Frequency based upon off line data, Profile Data Distributions for Gender, Audience insights for Canadian Audience. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Ensure Set-up will meet long and short term needs. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Increase in Audience Targeting, and opening up new doors of audience analysis to meet company and customer demands. Review collected by and hosted on G2.com.

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AL
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Connections are great, Account Management Review collected by and hosted on G2.com.

What do you dislike?

UX

Reporting

No transparency

No view on finance reporting from the tool Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

selling data Review collected by and hosted on G2.com.

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UM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

This data management platform although somewhat new to the game is on par if not better than the other big name DMP on the market. Review collected by and hosted on G2.com.

What do you dislike?

There are still some key features missing in the base product offering Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Look into the services they currently provide so you have the right expectations Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Used exelate's system to better manage the clients programmatic campaigns. Review collected by and hosted on G2.com.

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