Nielsen DMP Reviews & Product Details


What is Nielsen DMP?

Nielsen Data Management Platform (Nielsen DMP) helps you better manage, customize, activate and analyze your audience data. You can now continuously adjust your advertising and content across each channel to improve customer experience and marketing performance. 1. Manage Data: Gain a complete view of customers across devices, from what they watch to what they buy 2. Customize, Model and Adapt Audiences: Choose from 60,000 audience segments; model audiences using Nielsen AI adaptive learning technology 3. Activate Everywhere: Deliver personalized advertising and content across all paid and owned marketing execution channels 4. Analyze Results: Conduct journey analytics and multi-touch attribution to understand and optimize performance across all tactics ACHIEVE A SINGLE VIEW OF YOUR CUSTOMER Nielsen DMP provides a single view of your customers across all offline, online and mobile channels. It enables access to your first-party data as well as Nielsen’s rich set of audience data to help you develop detailed insights across thousands of consumer attributes. You can use these insights to more effectively communicate with existing customers and find new prospects that match your most important customer criteria. Our Insights 360 consumer knowledge application indexes your customers against thousands of attributes including their interests, demographics, personalities, where they shop, what they buy, the media they consume, and their online and mobile behavior. CUSTOM AUDIENCES We’ve created more than 60,000 built-in segments to help you customize key audiences based on your exact marketing needs. Automate your audience model creation with Nielsen Artificial Intelligence (Nielsen AI), an adaptive learning technology built into Nielsen DMP that analyzes real-time streams of device-linked data. This advanced tool instantly adapts your segments to reflect changes in: 1. Consumer media and buying behavior 2. The consumer path-to-purchase 3. Audience composition across millions of consumer attributes (including demographics, geography, behavior and personality) 4. Market dynamics (including seasonal and local market demand, competitive actions and advertising) ACTIVATE ACROSS ALL PLATFORMS AND CHANNELS With more devices available to consumers than ever before, you need to connect with your audience in the right places and at the right times. Nielsen DMP allows you to activate audience data in real-time across all devices and all digital media, including hundreds of integrated search, social, email, website and content personalization platforms. You can also centrally set frequency caps across all your marketing channels to limit how often your ad is seen and sequence your campaigns and creative across devices based on where your audience is in the consumer journey. ANALYZE RESULTS Nielsen DMP helps you act on campaign analytics and sales attribution insights. Seamlessly connect to Nielsen Marketing Cloud’s journey analytics, multi-touch attribution (MTA) and sales effect applications—provided by Nielsen Catalina Solutions and Nielsen Buyer Insights—to measure and improve performance across all your digital marketing tactics. VISIT OUR SITE FOR MORE INFORMATION: http://www.nielsen.com/us/en/solutions/capabilities/data-management-platform.html

Write a Review

Nielsen DMP Screenshots


Nielsen DMP Profile Details

Nielsen DMP Profile Details

Vendor
Nielsen
Company Website
Year Founded
1963
Total Revenue (USD mm)
6,572
HQ Location
New York, NY
Ownership
NYSE: NLSN
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
39,878
Twitter
@Nielsen
Twitter Followers
192,819
Show moreShow fewer

Companies Using Nielsen DMP

Scripps Networks
National Cinemedia
RevTrax
Panoply
Thecompany

Nielsen DMP Reviews

Filter Reviews
Filter Reviews
Sort by
Ratings
Company Size
User Role
All Industries
Write a Review
1-14 of 14 total Nielsen DMP reviews

Nielsen DMP Reviews

Write a Review
Filter By
Connections
Show reviews that mention
1-14 of 14 total Nielsen DMP reviews
Copy Review URL
Associate, Integrated Investment
Marketing and Advertising
Enterprise
(1001-5000 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Great tool for analyzing audience data"

What do you like best?

Each tab clearly outlines its intended goal and info boxes guide you in understanding audience insights

What do you dislike?

Some of the tabs don't load at times; Nielsen customer service has said that this is a result of the browser settings but it still is faulty occasionally

What problems are you solving with the product? What benefits have you realized?

As an associate within a media agency, I use the DMP software to analyze audience segments and write more educated reports

Copy Review URL
U
Validated Reviewer
Review Source
Copy Review URL

"Good enough "

What do you like best?

It’s probably the closest thing we’ll have to getting this data. With the data you can clearly see which products are selling and where. It helps to have one place to see data from almost all customers.

What do you dislike?

Nielsen is just a bit out dated in its organization of the data. It’s hard to get the data in the order your need to analyze and some of the required check points don’t make sense for every data pull, thus increasing the time it takes to get what I want. At the end of the day though, you get the data you need.

What problems are you solving with the product? What benefits have you realized?

We use Nielsen to see sales, distribution, and promotion data. It helps us to compare our success directly against competitors and our own product offerings.

Copy Review URL
UC
Enterprise
(10,001+ employees)
Validated Reviewer
Review Source
Copy Review URL
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Data Analytics for sales"

What do you like best?

I like the user interface and platform. Very user friendly and allows data pulls to be easily portrayed into charts and graphs.

What do you dislike?

I wish there was more of a visualization piece. But other than that, it is still the best data analytics platform I have ever worked with.

Recommendations to others considering the product:

Dig into as much as you can. You can always learn something new with it.

What problems are you solving with the product? What benefits have you realized?

I am solving discrepancies with products that aren't scanning $ sales in stores. The benefits of it is that we are able to drive our business and leverage different products thru the analysis we are able to get in Nielsen.

Copy Review URL
Fellow
Hospital & Health Care
Enterprise
(10,001+ employees)
Validated Reviewer
Review Source
Copy Review URL

"Great platform!"

What do you like best?

The AD intel section works great for me as we can play with he information according to our needs and also the data can be sent back!

What do you dislike?

sometimes the turn around time is not as expected and it can be somewhat more user friendly.

What problems are you solving with the product? What benefits have you realized?

competitors data can be reviewed and tracked.

Copy Review URL
Specialized Recreation and Inclusion Services
Government Administration
Enterprise
(1001-5000 employees)
Validated Reviewer
Review Source
Copy Review URL

"Nielson DMP"

What do you like best?

Nielson DMP serves a great and unique purpose.

What do you dislike?

I’m not going to say that it is the easiest to use.

What problems are you solving with the product? What benefits have you realized?

You can now continuously adjust your advertising and content across each channel to improve customer experience and marketing performance.

Copy Review URL
Validated Reviewer
Review Source
Copy Review URL

"Good Platform"

What do you like best?

The absolute ease of use and ability to act on new marketing trends

What do you dislike?

Nothing. It is very user friendly. I guess that cost would be the only issue.

What problems are you solving with the product? What benefits have you realized?

That we can act quickly on marketing trends

Copy Review URL
U
Enterprise
(1001-5000 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Good service and team but low integration and product not working as expected"

What do you like best?

The team is nice, fast to answer emails and provide a good service

What do you dislike?

There's a lot of things that are not working and still manual. Those were not anticipated

What problems are you solving with the product? What benefits have you realized?

We needed a DMP to connect our data to buyers, that's the mains usage.

Copy Review URL
U
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"DMP Power User"

What do you like best?

client services/Account management resources.

What do you dislike?

A lot of features we were promised at contract signing were not close to available in production out of the box.

Recommendations to others considering the product:

Get what is promised in writing.

What problems are you solving with the product? What benefits have you realized?

Pretty standard DMP use case: Deep audience segmentation

Copy Review URL
E
Small-Business
(11-50 employees)
Validated Reviewer
Review Source
Copy Review URL

"Consistent Work in Progress"

What do you like best?

Account Management, Customer Service, Look A Like Modeling, Connection Team

What do you dislike?

Processing Time of Off Line Data, Productization is behind other DMP's, No real BT Targeting for Frequency based upon off line data, Profile Data Distributions for Gender, Audience insights for Canadian Audience.

Recommendations to others considering the product:

Ensure Set-up will meet long and short term needs.

What problems are you solving with the product? What benefits have you realized?

Increase in Audience Targeting, and opening up new doors of audience analysis to meet company and customer demands.

Copy Review URL
A
Enterprise
(1001-5000 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"It has good DSP connections but many things should be improved"

What do you like best?

Connections are great, Account Management

What do you dislike?

UX

Reporting

No transparency

No view on finance reporting from the tool

What problems are you solving with the product? What benefits have you realized?

selling data

Copy Review URL
U
Enterprise
(1001-5000 employees)
Validated Reviewer
Review Source
Copy Review URL

"Marketing Management"

What do you like best?

We can easily manage and see all of your customers/vendors on one data platform

What do you dislike?

A little outdated. Needs a user interface update, but still gets the job done

What problems are you solving with the product? What benefits have you realized?

Keep track of all customers/vendors, allowing us to see our needs and find new customers/vendors as needed.

Copy Review URL
UM
Small-Business
(2-10 employees)
Validated Reviewer
Review Source
Copy Review URL

"Great way to keep track of client activity "

What do you like best?

All of the information you need is in one area, instead of using multiple programs.

What do you dislike?

It can be a little confusing st first, until you familiarize yourself with it.

What problems are you solving with the product? What benefits have you realized?

What customer base we are reaching, and what bases we are missing and need to reach.

Copy Review URL
UM
Enterprise
(1001-5000 employees)
Validated Reviewer
Review Source
Copy Review URL

"Excellent analytics tool"

What do you like best?

This data management platform although somewhat new to the game is on par if not better than the other big name DMP on the market.

What do you dislike?

There are still some key features missing in the base product offering

Recommendations to others considering the product:

Look into the services they currently provide so you have the right expectations

What problems are you solving with the product? What benefits have you realized?

Used exelate's system to better manage the clients programmatic campaigns.

Copy Review URL
UH
Enterprise
(1001-5000 employees)
Validated Reviewer
Review Source
Copy Review URL

"Too Glichy"

What do you like best?

It keeps me organized and all my data in one place

What do you dislike?

Always freezes at crucial times, and i cannot access data

What problems are you solving with the product? What benefits have you realized?

Helps us all know where certain data is, but freezes too much.

Nielsen DMP Features

  • 1st-Party Data Integration
  • 3rd-Party Data Integration
  • Audience Segmentation
  • Recommendations
  • Standard Dashboards
  • Custom Reports

Nielsen DMP User Ratings

6.5
Ease of Use
Average: 7.9*
8.1
Quality of Support
Average: 8.6*
4.4
Ease of Setup
Average: 7.8*
* Data Management Platform (DMP) Category
Do you work for Nielsen DMP?

Nielsen DMP Categories on G2