Nielsen DMP Reviews

Each tab clearly outlines its intended goal and info boxes guide you in understanding audience insights

Some of the tabs don't load at times; Nielsen customer service has said that this is a result of the browser settings but it still is faulty occasionally

As an associate within a media agency, I use the DMP software to analyze audience segments and write more educated reports

It’s probably the closest thing we’ll have to getting this data. With the data you can clearly see which products are selling and where. It helps to have one place to see data from almost all customers.

Nielsen is just a bit out dated in its organization of the data. It’s hard to get the data in the order your need to analyze and some of the required check points don’t make sense for every data pull, thus increasing the time it takes to get what I want. At the end of the day though, you get the data you need.

We use Nielsen to see sales, distribution, and promotion data. It helps us to compare our success directly against competitors and our own product offerings.

I like the user interface and platform. Very user friendly and allows data pulls to be easily portrayed into charts and graphs.

I wish there was more of a visualization piece. But other than that, it is still the best data analytics platform I have ever worked with.

Dig into as much as you can. You can always learn something new with it.

I am solving discrepancies with products that aren't scanning $ sales in stores. The benefits of it is that we are able to drive our business and leverage different products thru the analysis we are able to get in Nielsen.

The AD intel section works great for me as we can play with he information according to our needs and also the data can be sent back!

sometimes the turn around time is not as expected and it can be somewhat more user friendly.

competitors data can be reviewed and tracked.

Nielson DMP serves a great and unique purpose.

I’m not going to say that it is the easiest to use.

You can now continuously adjust your advertising and content across each channel to improve customer experience and marketing performance.

The absolute ease of use and ability to act on new marketing trends

Nothing. It is very user friendly. I guess that cost would be the only issue.

That we can act quickly on marketing trends

The team is nice, fast to answer emails and provide a good service

There's a lot of things that are not working and still manual. Those were not anticipated

We needed a DMP to connect our data to buyers, that's the mains usage.

client services/Account management resources.

A lot of features we were promised at contract signing were not close to available in production out of the box.

Get what is promised in writing.

Pretty standard DMP use case: Deep audience segmentation

Account Management, Customer Service, Look A Like Modeling, Connection Team

Processing Time of Off Line Data, Productization is behind other DMP's, No real BT Targeting for Frequency based upon off line data, Profile Data Distributions for Gender, Audience insights for Canadian Audience.

Ensure Set-up will meet long and short term needs.

Increase in Audience Targeting, and opening up new doors of audience analysis to meet company and customer demands.

Connections are great, Account Management

UX

Reporting

No transparency

No view on finance reporting from the tool

selling data

We can easily manage and see all of your customers/vendors on one data platform

A little outdated. Needs a user interface update, but still gets the job done

Keep track of all customers/vendors, allowing us to see our needs and find new customers/vendors as needed.

All of the information you need is in one area, instead of using multiple programs.

It can be a little confusing st first, until you familiarize yourself with it.

What customer base we are reaching, and what bases we are missing and need to reach.

This data management platform although somewhat new to the game is on par if not better than the other big name DMP on the market.

There are still some key features missing in the base product offering

Look into the services they currently provide so you have the right expectations

Used exelate's system to better manage the clients programmatic campaigns.

It keeps me organized and all my data in one place

Always freezes at crucial times, and i cannot access data

Helps us all know where certain data is, but freezes too much.