# Oracle BlueKai Data Management Platform Reviews **Vendor:** Oracle **Category:** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Average Rating:** 3.9/5.0 **Total Reviews:** 19 ## About Oracle BlueKai Data Management Platform Oracle BlueKai Data Management Platform offers its customers a solution for managing and activating all their 1st and 3rd party data for use in their marketing and customer interactions. ## Oracle BlueKai Data Management Platform Reviews ### 1. A data hub for DSP, DMP, and the entire digital advertising ecosystem **Rating:** 5.0/5.0 stars **Reviewed by:** David T. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Oracle BlueKai Data Management Platform?** The ease, practicality, and wide range of options/partners with whom you can connect to execute digital campaigns **What do you dislike about Oracle BlueKai Data Management Platform?** The support service is very slow in responding. **What problems is Oracle BlueKai Data Management Platform solving and how is that benefiting you?** It allows me to integrate my audiences in Facebook and Google ads, as well as in the DSP we manage for digital advertising. ### 2. Oracle BlueKai conect whit DSP **Rating:** 5.0/5.0 stars **Reviewed by:** oscar david t. | Coordinador de Campañas, Enterprise (> 1000 emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Oracle BlueKai Data Management Platform?** the integration with the dsp is very simple and offers great value to the campaigns **What do you dislike about Oracle BlueKai Data Management Platform?** nothing, the platform it´s easy and very dinamic **Recommendations to others considering Oracle BlueKai Data Management Platform:** It is the platform that integrates more easily with all social networks, it also has very high quality audiences **What problems is Oracle BlueKai Data Management Platform solving and how is that benefiting you?** the entire data and audience topic for hyper-segmented campaigns, offers a plus in performance ### 3. Dependable product, subpar support and implementation team **Rating:** 1.0/5.0 stars **Reviewed by:** Ankit D. | Head of Marketing and Product, Newspapers, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2018 **What do you like best about Oracle BlueKai Data Management Platform?** 1. Bluekai has multiple data providers including Forbes, Bomboora among others which makes it extremely strong for B2B marketing 2. The product is robust and has high uptime without any major issues in UI or UX **What do you dislike about Oracle BlueKai Data Management Platform?** The support team in India is lethargic. It takes multiple emails and calls to get them to speak to us. They have made us question the decision of subscribing to the product. The sales team has gone completely silent (or left the company) and no one wants to take responsibility of questions and integrations. **Recommendations to others considering Oracle BlueKai Data Management Platform:** Do not work with the India support team **What problems is Oracle BlueKai Data Management Platform solving and how is that benefiting you?** They haven't finished end to end integration so there is no business case for using the product. A complete let down ### 4. User Friendly but lacking advancements in the industry **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2018 **What do you like best about Oracle BlueKai Data Management Platform?** The UI is very user friendly. Definitely the best DMP when it comes to integrations with other data partners and DSPs. **What do you dislike about Oracle BlueKai Data Management Platform?** Lacking solutions that other DMPs have such as cross device. Reporting is good but could be better. Need to work on retaining historical data for reporting needs. **What problems is Oracle BlueKai Data Management Platform solving and how is that benefiting you?** Service was lacking. Our only way to resolve technical issues was through submitting tickets however we are working through getting a dedicated and responsive support team. ### 5. No more worries about customer profiles **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** June 06, 2016 **What do you like best about Oracle BlueKai Data Management Platform?** The very thought of knowing more about your existing customers is thrilling. BlueKai made this possible with the enormous amounts of customer data they had. Our firm had a lot of customers but we had very little detail about them. Bleak came to our rescue and helped with more data **What do you dislike about Oracle BlueKai Data Management Platform?** Efforts can be made to get more customers onto their platform. For a business with fewer users, Bluekai might be able to give only a few matches with their data. **Recommendations to others considering Oracle BlueKai Data Management Platform:** Bleak helps your campaigns have better target audience. **What problems is Oracle BlueKai Data Management Platform solving and how is that benefiting you?** We run various marketing campaigns on our customers and often end up wrongly segmenting our customers. After Bluekai, we clearly know the profiles of our customers. We were able to target specific age groups, certain ethnicities with one kind of campaign which was more personalised to them. This saved us a lot of marketing budget and gave better effectiveness to that campaigns. ### 6. Gold Standard for Data Targeting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2016 **What do you like best about Oracle BlueKai Data Management Platform?** BlueKai is just about on every vendor presentation deck--it's even so popular now that most media people just assume your media company has a data partnership with them. As far as data goes, I would definitely recommend them for agencies to use in the digital campaigns. BlueKai actually sell most of their data to other partners so most segments in DLX or Exelate actually come from them. Using this kind of data integration allows our campaigns to be much more targeted which increased the media ROI. **What do you dislike about Oracle BlueKai Data Management Platform?** Buying data (while it sounds like the perfect solution) comes with a pricey cost. As your overall behavioral targeting campaigns drop in performance, the ROI gets crushed especially when there is a premium tacked onto your CPM to pay for the data. **Recommendations to others considering Oracle BlueKai Data Management Platform:** If you're on the agency side, your vendor partners are probably already using it. If you're on the vendor side, your agency clients want you to have access to this data pool. It's a staple product that should absolutely tested to see it's impact on performance. **What problems is Oracle BlueKai Data Management Platform solving and how is that benefiting you?** Finding in-market consumers for my client's product ### 7. Essential tool for today's DATA world **Rating:** 3.5/5.0 stars **Reviewed by:** Atul Y. | Senior Instrumentation Engineer, Civil Engineering, Enterprise (> 1000 emp.) **Reviewed Date:** June 08, 2016 **What do you like best about Oracle BlueKai Data Management Platform?** Its Data Management Platform (DMP). The cloud based platform enabled us to look into the coockie based customer data and analyze their behavior. This helped a lot for targeting the right consumers and improve the marketing of our company services. **What do you dislike about Oracle BlueKai Data Management Platform?** It is costly. And the User interface is not much user friendly. It can be improved. They have great customer base and lot of data. Sorting through that data should be easy and user friendly. **Recommendations to others considering Oracle BlueKai Data Management Platform:** This is a great tool and essential in today's world of direct marketing. **What problems is Oracle BlueKai Data Management Platform solving and how is that benefiting you?** We use this for making targeted marketing to specific audience for our services. ### 8. Powerful but not User Friendly **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2016 **What do you like best about Oracle BlueKai Data Management Platform?** Access to a lot of data sets. Integrations exist with many other platforms. **What do you dislike about Oracle BlueKai Data Management Platform?** Rules can be difficult to build when matching the proper nomenclature. Also, the taxonomy of data sets can be hard to navigate to add/remove choices. **Recommendations to others considering Oracle BlueKai Data Management Platform:** It's a good tool, but other tools may offer additional advantages, quicker support, or more of a user friendly interface. **What problems is Oracle BlueKai Data Management Platform solving and how is that benefiting you?** Better segmentation, targeting, and personalization for marketing. ### 9. The best marketing cloud software **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2016 **What do you like best about Oracle BlueKai Data Management Platform?** They have a wide variety of 3rd party segments to access at a fair price . Also the connectivity is great. **What do you dislike about Oracle BlueKai Data Management Platform?** Data is fairly priced but still tot expensive, especially for programmatic where clients are looking for efficiency in CPM pricing **What problems is Oracle BlueKai Data Management Platform solving and how is that benefiting you?** We were trying to access their third party data segments to layer into any campaigns we are using that are BT tactics. They have great behavioral data that is "in market" which is really the key to 3rd party data, especially in RTB based environments where we are targeting cookies not sites. ### 10. BlueKai Time Inc. user review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** September 25, 2015 **What do you like best about Oracle BlueKai Data Management Platform?** I like that other companies use BlueKai as well, so it makes it simple for them to share audiences. There is a number of useful, reliable 3rd party sources on BlueKai that we take advantage of often. **What do you dislike about Oracle BlueKai Data Management Platform?** The user interface. It is very bad, does not make navigating around easy. Going from one audience to another and searching audiences is more of a process than it should be. Also, the formulas for creating audiences does not allow for much besides the simple "AND" and "OR". I also have been waiting about 3-4 days for an issue I submitted to BlueKai support and have yet to receive help. See screenshot I attached to BlueKai having issues currently. This happens a lot. **What problems is Oracle BlueKai Data Management Platform solving and how is that benefiting you?** We have a number of custom targeted audiences that we created in BlueKai and are used every day for campaigns. This allows for our advertisers to target almost always the audience they would like. With so many 3rd party data sources, we can reach higher impression counts. ### 11. BlueKai's massive database makes it a powerful tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2016 **What do you like best about Oracle BlueKai Data Management Platform?** BlueKai's relevancy in user-targeting is very comprehensive - I believe they track close to a billion user profiles. From a consumer perspective, the BlueKai Registry is a great tool to give users a glimpse of what digital information of theirs is being collected. **What do you dislike about Oracle BlueKai Data Management Platform?** Unlike many of their competitors, BlueKai's interface looks and feels pretty dated. **Recommendations to others considering Oracle BlueKai Data Management Platform:** Gives access to a ton of information.... just know how to use it before you invest. **What problems is Oracle BlueKai Data Management Platform solving and how is that benefiting you?** Consumer data collecting for campaign optimization ### 12. Bluekai provides extensive data solutions the I use for targeting in several digital ad campaigns. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2015 **What do you like best about Oracle BlueKai Data Management Platform?** The audience segments are built out very well and at a large scale. **What do you dislike about Oracle BlueKai Data Management Platform?** Integration with DSPs needs to have better description into what segments are available. **Recommendations to others considering Oracle BlueKai Data Management Platform:** Research segments prior to using to get the best combinations possible. **What problems is Oracle BlueKai Data Management Platform solving and how is that benefiting you?** Targeting for digital ad campaigns. The scale and targeting abilities are fantastic. ### 13. User Friendly **Rating:** 2.5/5.0 stars **Reviewed by:** Emily M. | Administrative Assistant, Insurance, Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2015 **What do you like best about Oracle BlueKai Data Management Platform?** I liked how items in the menus were explained well, as a first time user, I found it helpful. **What do you dislike about Oracle BlueKai Data Management Platform?** At times it seemed like a little much was on the screen. Making the interface cleaner would be helpful. **Recommendations to others considering Oracle BlueKai Data Management Platform:** You should know about what you are looking for before you start using it. **What problems is Oracle BlueKai Data Management Platform solving and how is that benefiting you?** We were putting together third party data and being able to generate that information was very insightful. ### 14. BlueKai has data from all the big names and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** December 30, 2014 **What do you like best about Oracle BlueKai Data Management Platform?** We use Google's Doubleclick for Publishers along with BlueKai 3rd party segments to reach very specific audiences on our site. With so many different data sources to choose from and segments that are perfect for retailers as well as reaching B2B audiences, BlueKai is a great fit for our advertisers. **What do you dislike about Oracle BlueKai Data Management Platform?** It is somewhat difficult to know the accuracy of the segments. **Recommendations to others considering Oracle BlueKai Data Management Platform:** When checking avails for segments always knock about 20%-25% off the number that you are seeing. **What problems is Oracle BlueKai Data Management Platform solving and how is that benefiting you?** In a world that is becoming more and more programmatic, we need to have the ability to offer our clients more valid clicks and leads. BlueKai is a way to target more specifically and hopefully, with transparency, show that we can offer true ROI. Using BlueKai we are also able to help educate our clients as to where the digital advertising world is heading and how we are there to lead them along the way. ### 15. Utilizing BlueKai For Client Solutions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2015 **What do you like best about Oracle BlueKai Data Management Platform?** having the ability to behavioral target outside of our capabilities. **What do you dislike about Oracle BlueKai Data Management Platform?** would be awesome if it was a little less expensive, but amazing product / service overall. **Recommendations to others considering Oracle BlueKai Data Management Platform:** Do it. **What problems is Oracle BlueKai Data Management Platform solving and how is that benefiting you?** being able to behavioral target with ease. ### 16. Solid DMP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2015 **What do you like best about Oracle BlueKai Data Management Platform?** The best thing about the Blue Kai DMP is that it provides the ability to target by behavior, gender, and demographics, so basically, that it works as a product. **What do you dislike about Oracle BlueKai Data Management Platform?** Blue Kai is challenging to integrate because of the the inventory testing that needs to be done. First off, you have to wait for newly populated segments to be populated. Secondly, you have to reduce the available inventory by a to-be-determined percentage based on your own testing. You can't take all available inventory or the campaigns will under-deliver. **Recommendations to others considering Oracle BlueKai Data Management Platform:** Make sure you plan for 1-2 months of understanding the actual inventory that your Blue Kai segments will yield for a certain period of time. For us, it was 70% of available inventory - otherwise BT-targeted campaigns would under-deliver. **What problems is Oracle BlueKai Data Management Platform solving and how is that benefiting you?** We solved the business problems of serving our national and local advertisers with behavioral targeting. Before using Blue Kai, we could not target behavior or demographics. ### 17. Effective tool to activate first party data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising **Reviewed Date:** November 21, 2014 **What do you like best about Oracle BlueKai Data Management Platform?** The interface allowed for easy access to my client's cookie pool data. It provide insights into audience levels and various subcategories that could be targeted to hit the specific goals of our executions. The staff at BlueKai was very knowledgeable and able to answer any question that popped up when putting together an effective strategy for my client. **What do you dislike about Oracle BlueKai Data Management Platform?** Depending on your use of the tool (simply looking at segmented audience etc), the interface seemed pretty outdated and not up to some of the standard of their competitors like Acxiom. **Recommendations to others considering Oracle BlueKai Data Management Platform:** BlueKai might seem the right tool for your business but before you move down this path you need to clear determine what your objectives are as initial integration and training do require time and results are not something you can expect to see with a flick of a switch. **What problems is Oracle BlueKai Data Management Platform solving and how is that benefiting you?** My client targeted a very specific audience ranging from C-Level executives to enterprises with a revenue of over $5B a year. Needles to say having audience segmentation and insight was a crucial element of setting up the media strategy and an even more important factor when getting to the execution phase. BlueKai's technology and integration with my client's website allowed us to easily activate this audience across the web via data server transfers to some of the biggest players in the space. BlueKai's insights allowed for greater ROI and deeper level of targeting and optimizations throughout the digital landscape. ### 18. Leading data provider **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2015 **What do you like best about Oracle BlueKai Data Management Platform?** It is very easy to target the audience you want to with BlueKai. They have a huge amount of audience data and my experience with them has always been hassle-free. I think they are a great DMP and have a very easy way of integrating. **What do you dislike about Oracle BlueKai Data Management Platform?** As with any Data managing partner, there is always a risk of data inaccuracy. While, I haven't experienced that first hand with BlueKai, I think in general it can be something to be weary of with all audience data. **What problems is Oracle BlueKai Data Management Platform solving and how is that benefiting you?** In terms of reaching the audience you want to as a business, using a DMP is definitely beneficial. I would recommend at least some time of DMP for a digital company. ### 19. BlueKai Rocks the House! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2014 **What do you like best about Oracle BlueKai Data Management Platform?** The ease of working with the platform and the people behind it. **What do you dislike about Oracle BlueKai Data Management Platform?** BlueKai was a little slow getting back to me with the results from the planning desk to help me see how my data was performing. **Recommendations to others considering Oracle BlueKai Data Management Platform:** You shouldn't hesitate to work with them. They are a big fish but it's like working with a little fish in a big pond. **What problems is Oracle BlueKai Data Management Platform solving and how is that benefiting you?** I'm monetizing a database and have seen the revenue grow by leaps and bounds each month. ## Oracle BlueKai Data Management Platform Discussions - [Offline data upload in bluekai](https://www.g2.com/discussions/offline-data-upload-in-bluekai) - 1 comment, 1 upvote - [View Oracle BlueKai Data Management Platform pricing details and edition comparison](https://www.g2.com/products/oracle-bluekai-data-management-platform/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-19+13%3A44%3A11+-0500&secure%5Bsession_id%5D=1d612612-3f46-46ec-933a-60e3b302a33e&secure%5Btoken%5D=284c4823822d7494e1e458a346671bddbd555f5ae7cd6cfdec2d4afb9ec9282a&format=llm_user) ## Oracle BlueKai Data Management Platform Features **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Export Tools **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards **Platform** - Data Permissions - User, Role, and Access Management - Enterprise Scalability - Internationalization ## Top Oracle BlueKai Data Management Platform Alternatives - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) - 3.9/5.0 (118 reviews) - [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) - 4.3/5.0 (113 reviews) - [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews) - 4.0/5.0 (25 reviews)