# Oracle BlueKai Data Management Platform Reviews
**Vendor:** Oracle  
**Category:** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp)  
**Average Rating:** 3.9/5.0  
**Total Reviews:** 19
## About Oracle BlueKai Data Management Platform
Oracle BlueKai Data Management Platform offers its customers a solution for managing and activating all their 1st and 3rd party data for use in their marketing and customer interactions.




## Oracle BlueKai Data Management Platform Reviews
  ### 1. Dependable product, subpar support and implementation team

**Rating:** 1.0/5.0 stars

**Reviewed by:** Ankit D. | Head of Marketing and Product, Newspapers, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 19, 2018

**What do you like best about Oracle BlueKai Data Management Platform?**

1. Bluekai has multiple data providers including Forbes, Bomboora among others which makes it extremely strong for B2B marketing
2. The product is robust and has high uptime without any major issues in UI or UX

**What do you dislike about Oracle BlueKai Data Management Platform?**

The support team in India is lethargic. It takes multiple emails and calls to get them to speak to us. They have made us question the decision of subscribing to the product. The sales team has gone completely silent (or left the company) and no one wants to take responsibility of questions and integrations.

**Recommendations to others considering Oracle BlueKai Data Management Platform:**

Do not work with the India support team

**What problems is Oracle BlueKai Data Management Platform solving and how is that benefiting you?**

They haven't finished end to end integration so there is no business case for using the product. A complete let down


## Oracle BlueKai Data Management Platform Discussions
  - [Offline data upload in bluekai](https://www.g2.com/discussions/offline-data-upload-in-bluekai) - 1 comment, 1 upvote

- [View Oracle BlueKai Data Management Platform pricing details and edition comparison](https://www.g2.com/products/oracle-bluekai-data-management-platform/reviews?filters%5Bnps_score%5D%5B%5D=1&section=pricing&secure%5Bexpires_at%5D=2026-05-29+03%3A06%3A18+-0500&secure%5Bsession_id%5D=bbcc9327-4e1c-4e17-83ae-b99ed2682faa&secure%5Btoken%5D=6789920ab8af8ba24a36e29c450bf53993878168f95b67f495f631a8192c9667&format=llm_user)

## Oracle BlueKai Data Management Platform Features
**Data Integration**
- 1st-Party Data Integration
- 2nd-Party Data Integration
- 3rd-Party Data Integration
- Offline Data Integration
- Mobile Data Integration
- Data Export Tools

**Agentic AI - Data Management Platform (DMP)**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Data Analysis & Optimization**
- Audience Segmentation
- Recommendations
- Standard Dashboards

**Platform**
- Data Permissions
- User, Role, and Access Management
- Enterprise Scalability
- Internationalization

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