Best Data Management Platforms (DMP) for Small Business

How Many Data Management Platforms (DMP) Products Does G2 Track?

Total Products under this Category: 159

Category Stats (Sep 2026)

  • Average Rating: 4.26/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: ClicData (+1.66%) - Among all products in this category, ClicData recorded the largest rating increase compared to last month

Last updated: September 15, 2026

How Does G2 Rank Data Management Platforms (DMP) Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 2,600+ Authentic Reviews
  • 159+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Data Management Platforms (DMP)

G2 Grid® for Data Management Platforms (DMP) plotting products by satisfaction and market presence

Highlighted products: Data 360 (formerly Salesforce Data Cloud), PreciseFP, Versium REACH, Google Audience Center, Oracle Data Cloud, AdLib DSP, OnAudience.com - Data Management Platform, and Permutive.

Underlying data: [Grid® JSON](https://www.g2.com/categories/data-management-platform-dmp/grids.json?focus%5B%5D=data-360-formerly-salesforce-data-cloud&focus%5B%5D=precisefp&focus%5B%5D=versium-reach&focus%5B%5D=google-audience-center&focus%5B%5D=oracle-data-cloud&focus%5B%5D=adlib-dsp&focus%5B%5D=onaudience-com-data-management-platform&focus%5B%5D=permutive&segment=small-business)

Data 360 (formerly Salesforce Data Cloud)

Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed. This allows you to immediately personalize every customer experience, unlock connected journeys, and power smarter AI agents grounded in trusted business context. Data 360 activates your trusted context across every surface and every agent in your enterprise—wherever the work happens.

Average Rating: 4.2/5.0

Total Reviews: 563

How Do G2 Users Rate Data 360 (formerly Salesforce Data Cloud)?

  • Ease of Admin: 8.4/10 (Category avg: 8.4/10)
  • Internationalization: 10.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Data 360 (formerly Salesforce Data Cloud)?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @salesforce
    579,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Salesforce Developer, Salesforce Administrator
  • Top Industries: Information Technology and Services, Financial Services
  • Company Size: 40% Medium, 35% Large

What Do G2 Reviewers Say About Data 360 (formerly Salesforce Data Cloud)?

AI-generated summary from verified user reviews

Pros
  • Users value the real-time platform integration of Salesforce Data 360, enhancing personalization and driving smarter decisions.
  • Users value the ease of use of Salesforce Data Cloud, enjoying time savings and streamlined data access.
  • Users value the easy integration of Salesforce Data 360, facilitating seamless data unification and enhanced reporting capabilities.
  • Users value the efficient data aggregation in Salesforce Data 360, enhancing insights and unified customer profiling.
  • Users value the seamless integrations of Salesforce Data 360, enhancing real-time data access and unified customer profiles.
Cons
  • Users find the learning curve steep for Salesforce Data Cloud, requiring significant support for setup and maintenance.
  • Users find Salesforce Data 360 to be expensive, facing challenges with unpredictable costs and a steep learning curve.
  • Users face a difficult learning curve with Salesforce Data 360, finding the setup and terminology quite challenging.
  • Users find the initial setup complex, facing a steep learning curve and challenges in configuration and data management.
  • Users face a complex setup, with a steep learning curve that complicates the initial experience and usability.

What Are Recent G2 Reviews of Data 360 (formerly Salesforce Data Cloud)?

What Are G2 Users Discussing About Data 360 (formerly Salesforce Data Cloud)?

PreciseFP

PreciseFP is an automated, customizable data-gathering solution that helps Financial Advisors engage clients and gather critical data with ease.

Average Rating: 4.7/5.0

Total Reviews: 46

How Do G2 Users Rate PreciseFP?

  • Ease of Admin: 8.4/10 (Category avg: 8.4/10)
  • Internationalization: 7.5/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.0/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 5.8/10 (Category avg: 10/10)

Who Is the Company Behind PreciseFP?

  • Seller: PreciseFP
  • Year Founded: 2007
  • HQ Location: Holmdel, New Jersey
  • Twitter: @precisefp
    1,146 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Financial Services, Investment Management
  • Company Size: 96% Small, 2% Medium

What Are Recent G2 Reviews of PreciseFP?

What Are G2 Users Discussing About PreciseFP?

Versium REACH

Versium REACH is a B2B2C marketing data platform that helps marketers find, enrich, and activate the right audiences — faster and with greater accuracy than traditional data providers. Versium REACH cab append 100+ consumer and business attributes to your contact lists, dramatically improving match rates across paid media and contact rates across email, SMS, direct mail, and more. Customers see up to a 520% improvement in match rates, enabling better targeting, less wasted spend, and more pipeline from every campaign. Built for modern marketing stacks, the Versium REACH MCP Server is AI-compatible, and robust Versium APIs integrate with the tools your team already uses. What Versium REACH helps you do: -Enrich and cleanse contact lists at scale -Improve custom online audience match rates across ad platforms -Activate AI-ready data pipelines for smarter workflows -Connect business and consumer personas with identity resolution

Average Rating: 4.8/5.0

Total Reviews: 38

How Do G2 Users Rate Versium REACH?

  • Ease of Admin: 9.6/10 (Category avg: 8.4/10)
  • Internationalization: 10.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.8/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Versium REACH?

  • Seller: Versium
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Redmond, WA
  • Twitter: @versiumsocial
    734 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Real Estate, Information Technology and Services
  • Company Size: 61% Small, 42% Medium

What Do G2 Reviewers Say About Versium REACH?

AI-generated summary from verified user reviews

Pros
  • Users commend the high accuracy of Versium REACH, highlighting its impressive 99% match rate and ease of use.
  • Users value the accurate data mapping in Versium REACH, noting its impressive 99% match accuracy.
  • Users value the high data accuracy of Versium REACH, achieving impressive match rates and precise consumer data appends.
  • Users find the ease of use in Versium REACH exceptional, streamlining data appends with impressive accuracy and efficiency.
  • Users praise Versium REACH for its affordability and cost-effective features, allowing for efficient data appends.

What Are Recent G2 Reviews of Versium REACH?

Google Audience Center

Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers.

Average Rating: 4.1/5.0

Total Reviews: 16

How Do G2 Users Rate Google Audience Center?

  • Ease of Admin: 8.3/10 (Category avg: 8.4/10)
  • Internationalization: 8.5/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 3.3/10 (Category avg: 10/10)

Who Is the Company Behind Google Audience Center?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • Twitter: @google
    31,899,995 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG

Who Uses This Product?

  • Company Size: 78% Small, 11% Medium

What Are Recent G2 Reviews of Google Audience Center?

What Are G2 Users Discussing About Google Audience Center?

Oracle Data Cloud

Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consumer understanding, so you know more about who your customers are, what they do, where they go, and what they buy.

Average Rating: 4.0/5.0

Total Reviews: 38

How Do G2 Users Rate Oracle Data Cloud?

  • Ease of Admin: 8.3/10 (Category avg: 8.4/10)
  • Internationalization: 9.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Oracle Data Cloud?

  • Seller: Oracle
  • Year Founded: 1977
  • HQ Location: Austin, TX
  • Twitter: @Oracle
    827,997 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    207,576 employees on LinkedIn®
  • Ownership: NYSE:ORCL

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 36% Medium, 33% Large

What Do G2 Reviewers Say About Oracle Data Cloud?

AI-generated summary from verified user reviews

Pros
  • Users praise the easy-to-understand data visualization in Oracle Data Cloud's analytics, enhancing their overall experience.
  • Users appreciate the ease of understanding in Oracle Data Cloud's analytics, praising its effective data visualization.
  • Users appreciate the ease of use of Oracle Data Cloud, finding analytics and data visualization intuitive and user-friendly.
  • Users enjoy the intuitive user interface of Oracle Data Cloud, finding data visualization straightforward and accessible.
Cons
  • Users find the cost to be high compared to alternative options in the market.

What Are Recent G2 Reviews of Oracle Data Cloud?

AdLib DSP

Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro

Average Rating: 4.7/5.0

Total Reviews: 84

How Do G2 Users Rate AdLib DSP?

  • Ease of Admin: 9.3/10 (Category avg: 8.4/10)
  • Internationalization: 9.4/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.8/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 3.2/10 (Category avg: 10/10)

Who Is the Company Behind AdLib DSP?

  • Seller: AdLib Media Group
  • Company Website:
  • Year Founded: 2016
  • HQ Location: New York, New York
  • LinkedIn® Page: www.linkedin.com
    30 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 85% Small, 15% Medium

What Do G2 Reviewers Say About AdLib DSP?

AI-generated summary from verified user reviews

Pros
  • Users praise AdLib DSP for its ease of use, highlighting the team's responsiveness and helpful support in customizations.
  • Users value the intuitive campaign management features of AdLib, facilitating effortless execution across multiple DSPs.
  • Users value the outstanding customer support from AdLib DSP, noting its attentiveness and helpful guidance for campaigns.
  • Users value the easy setup of AdLib DSP, enabling effortless management of ad campaigns for all skill levels.
  • Users commend the user-friendly features of AdLib DSP, highlighting its ease of use and flexibility in customization.
Cons
  • Users find the lack of guidance on audience segmentation challenging, especially for those new to the platform.
  • Users find the difficult usability of AdLib DSP frustrating, particularly with clunky reporting and audience building challenges.
  • Users find a lack of clarity in audience segmentation and feature visibility, complicating effective utilization of AdLib DSP.
  • Users experience upload issues with asset bulk uploads and custom audience lists, leading to challenges in functionality.
  • Users experience approval process delays for creative content, affecting their timelines and expectations with AdLib DSP.

What Are Recent G2 Reviews of AdLib DSP?

What Are G2 Users Discussing About AdLib DSP?

OnAudience.com - Data Management Platform

OnAudience.com Data Management Platform is a technology platform that helps you take full control of all users' data you collect. The platform is used for collecting, organizing and activating big data sets from various sources - from your databases or from your partners’ sources. Thanks to the OnAudience.com DMP you can build any audience segment basing on such attributes as age, gender, income, interests or online behavior. You can also share your data with partners and use OnAudience database with billions of profiles. Created segments allow you to analyse who your clients really are and it makes it possible to create audience segments that are crucial for your online advertising activities and for expanding your business.

Average Rating: 4.8/5.0

Total Reviews: 25

How Do G2 Users Rate OnAudience.com - Data Management Platform?

  • Ease of Admin: 9.1/10 (Category avg: 8.4/10)
  • Internationalization: 6.7/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.7/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 3.3/10 (Category avg: 10/10)

Who Is the Company Behind OnAudience.com - Data Management Platform?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 87% Small, 13% Medium

What Are Recent G2 Reviews of OnAudience.com - Data Management Platform?

What Are G2 Users Discussing About OnAudience.com - Data Management Platform?

Permutive

Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. This innovative solution integrates clean room capabilities, curation, and first-party data activation into a single, privacy-first framework. By focusing on data security and compliance, Permutive allows users to leverage their data effectively while adhering to privacy regulations. The platform is particularly beneficial for organizations looking to enhance their advertising strategies through better data utilization. Publishers can optimize their audience signals, while advertisers gain access to valuable insights that drive campaign performance. The ability to collaborate across multiple channels without compromising data integrity makes Permutive an essential tool for businesses aiming to maximize their advertising impact in a privacy-conscious environment. Key features of Permutive include its advanced Data Clean Room, which enables advertisers to work securely with over 150 publishers on the open internet. This feature eliminates the need to share personally identifiable information (PII), move data, or engage in complex coding processes, thereby simplifying the collaboration process. Additionally, the platform’s reimagined Data Management Platform (DMP) harnesses artificial intelligence to enhance workflow efficiency, provide actionable insights, and recommend proactive opportunities for users. Permutive stands out in the market with its proprietary taxonomy and AI-driven modeling, which together create curated packages that emphasize contextual relevance and real-time publisher insights. This unique approach allows for stronger targeting and access to brand-safe inventory, ultimately leading to measurable outcomes for advertisers. By combining first-party affinity data with publisher signals, Permutive empowers media-buying agencies to make informed decisions that drive successful advertising campaigns. Overall, Permutive offers a robust solution for organizations seeking to navigate the complexities of identity and data collaboration in the digital advertising landscape. Its focus on privacy, security, and collaboration positions it as a valuable resource for those looking to enhance their advertising efforts while maintaining compliance with data protection regulations.

Average Rating: 4.5/5.0

Total Reviews: 86

How Do G2 Users Rate Permutive?

  • Ease of Admin: 8.9/10 (Category avg: 8.4/10)
  • Internationalization: 7.7/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Permutive?

  • Seller: Permutive
  • Company Website:
  • Year Founded: 2016
  • HQ Location: London
  • Twitter: @permutive
    1,215 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    108 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Publishing, Marketing and Advertising
  • Company Size: 46% Medium, 36% Large

What Do G2 Reviewers Say About Permutive?

AI-generated summary from verified user reviews

Pros
  • Users find the user-friendly interface of Permutive enhances their experience with easy audience creation and navigation.
  • Users commend the excellent customer support from Permutive, appreciating their patience and expertise in troubleshooting issues.
  • Users appreciate the easy integrations of Permutive, enabling seamless connectivity with key market platforms for efficient data management.
  • Users praise Permutive for its user-friendly interface and robust data integration, enhancing audience segmentation and insights.
  • Users appreciate the seamless integrations of Permutive, enhancing data handling and audience segmentation capabilities effectively.
Cons
  • Users are frustrated by restricted data access, which requires additional fees for essential information within Permutive.
  • Users notice significant data inaccuracies when sending data to Facebook Ads, impacting audience targeting and effectiveness.
  • Users find Permutive expensive, making it a prohibitive option for some companies looking for budget-friendly solutions.
  • Users express frustration with Permutive's poor customer support, highlighting the need for faster communication methods.
  • Users find the complex setup challenging due to limited advanced configurations and lack of tailored best practices.

What Are Recent G2 Reviews of Permutive?

What Are G2 Users Discussing About Permutive?

MediaMath by Infillion

MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency. 

Average Rating: 3.9/5.0

Total Reviews: 118

How Do G2 Users Rate MediaMath by Infillion?

  • Ease of Admin: 7.7/10 (Category avg: 8.4/10)
  • Internationalization: 8.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.0/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind MediaMath by Infillion?

  • Seller: Infillion
  • Year Founded: 2008
  • HQ Location: New York, US
  • Twitter: @infilliontech
    300 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    186 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 51% Medium, 25% Small

What Do G2 Reviewers Say About MediaMath by Infillion?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the unique campaign categories and excellent customer support offered by MediaMath's Ad Management.
  • Users appreciate the transparency and control over spending that MediaMath by Infillion offers for effective advertising management.
  • Users appreciate the transparency and control over spending offered by MediaMath, enhancing budget management efficiency.
  • Users value the unique campaign options in MediaMath by Infillion, combined with excellent customer support.
  • Users value the unique campaign opportunities MediaMath offers, along with excellent customer support services.
Cons
  • Users find the complexity and outdated UI of MediaMath cumbersome, with navigation and setup being particularly challenging.
  • Users find the initial setup complex, leading to frustration with navigation and dashboard updates in MediaMath.
  • Users find the complex user interface outdated and difficult to navigate, complicating their overall experience.
  • Users find the dashboard issues frustrating, highlighting outdated UI, complicated navigation, and slow report updates.
  • Users find the difficult navigation challenging due to an outdated UI and complex menus that hinder usability.

What Are Recent G2 Reviews of MediaMath by Infillion?

What Are G2 Users Discussing About MediaMath by Infillion?

Lotame Spherical Platform

Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes. • Unlock first-party data with powerful unification • Scale first-party data for greater reach and performance • Enrich your data to understand & close customers • Reach the right people in all the right places • Fill in data gaps with preferred partners without moving data About Lotame Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific. Contact Us today at lotame.com

Average Rating: 4.3/5.0

Total Reviews: 113

How Do G2 Users Rate Lotame Spherical Platform?

  • Ease of Admin: 8.5/10 (Category avg: 8.4/10)
  • Internationalization: 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.7/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Lotame Spherical Platform?

  • Seller: Lotame
  • Year Founded: 2006
  • HQ Location: Columbia, MD
  • Twitter: @Lotame
    7,049 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    124 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 56% Medium, 30% Small

What Are Recent G2 Reviews of Lotame Spherical Platform?

What Are G2 Users Discussing About Lotame Spherical Platform?

Simpli.fi

Simpli.fi is the real-world media platform built for the age of immediacy. By unifying digital behavior and real-world movement into a single actionable signal, Simpli.fi enables over 2,000 agencies, advertisers, and media groups to target, optimize, and measure campaigns precisely where consumer decisions happen. Built on the truth that people use digital to navigate the physical world, Simpli.fi is engineered platform to connects these signals in real time—allowing brands to act on consumer intent the moment it occurs and measure the impact all the way to the door. We thrive on innovation, data-driven results, and a culture of continuous improvement to make marketing more immediate, intelligent, and connected.

Average Rating: 4.5/5.0

Total Reviews: 153

How Do G2 Users Rate Simpli.fi?

  • Ease of Admin: 8.8/10 (Category avg: 8.4/10)
  • Internationalization: 6.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.7/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Simpli.fi?

  • Seller: Simpli.fi
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Fort Worth, TX
  • Twitter: @simpli_fi
    1,808 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    607 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Broadcast Media
  • Company Size: 56% Small, 36% Medium

What Do G2 Reviewers Say About Simpli.fi?

AI-generated summary from verified user reviews

Pros
  • Users commend the accessible and helpful customer support of Simpli.fi, enhancing their overall experience and campaign success.
  • Users find Simpli.fi's platform incredibly easy to use, with helpful support enhancing their overall campaign management experience.
  • Users find Simpli.fi's supportive team highly accessible and helpful, enhancing their overall marketing experience significantly.
  • Users value the exceptionally helpful team of Simpli.fi, ensuring support and assistance throughout their campaigns.
  • Users value Simpli.fi's hyperlocal targeting capabilities, enhancing precision for franchise and multilocation client campaigns.
Cons
  • Users find Simpli.fi's pricing to be expensive and lacking clarity, making budgeting and planning more difficult.
  • Users dislike the extra fees and lack of pricing transparency, leading to unexpected charges and confusion.
  • Users express frustration over the lack of clarity in onboarding and pricing, impacting trust and overall experience.
  • Users express frustration with ad management issues, citing confusing onboarding and lack of transparency in pricing and reporting.
  • Users find the onboarding process overly complex, leading to confusion and a challenging learning curve for new users.

What Are Recent G2 Reviews of Simpli.fi?

What Are G2 Users Discussing About Simpli.fi?

SurveyCTO

We are a secure, flexible data collection software platform built for high-quality data capture—wherever and however you work. Our history: Developed in 2012, SurveyCTO was designed to address the challenges associated with collecting high-quality data in the field: lack of data quality controls, unreliable internet, an inability to scale, and poor data security. Today, SurveyCTO is one of the world’s most powerful data collection software platforms. Our user base spans across 165 countries and comprises over 15,000 organizations across industries who trust us to power data collection and management, both on and offline. What we provide: SurveyCTO is a professionally supported, cloud hosted data collection software that allows you to build forms and collect data on desktop and mobile devices, even completely offline and off-the-grid. Our platform is packed with intelligent features relevant for any organization with data collection and data quality needs. Our use cases span public health, monitoring & evaluation, academic and market research, humanitarian crises, customer feedback, and clinical research. Our features, such as error and fraud detection to monitor surveyors in the field, case management to easily manage long-term data collection, automated data quality checks to ensure high-quality data, and end-to-end encryption for securely collecting sensitive, identifying data. Intuitive enough for anyone, and powerful enough for the most complex projects, our tools help teams collect, manage, and integrate data seamlessly across systems. We know that better data leads to smarter decisions—and smarter decisions create real-world impact. Visit our website to learn more the industries and use cases we support: https://www.surveycto.com/

Average Rating: 4.4/5.0

Total Reviews: 66

How Do G2 Users Rate SurveyCTO?

  • Ease of Admin: 9.0/10 (Category avg: 8.4/10)
  • Internationalization: 9.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.5/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind SurveyCTO?

  • Seller: Dobility
  • Year Founded: 2012
  • HQ Location: Cambridge, MA
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Research
  • Company Size: 45% Small, 39% Medium

What Do G2 Reviewers Say About SurveyCTO?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the great customer support from SurveyCTO, enhancing their overall experience and productivity.
  • Users appreciate the ease of creation in SurveyCTO, finding survey design and response collection both simple and reliable.
  • Users find SurveyCTO to be easy to use, praising its straightforward survey design and reliable offline data capture.
  • Users appreciate the flexibility in form design offered by SurveyCTO, enhancing their ability to meet diverse needs.
  • Users value the seamless integrations of SurveyCTO, which enhance workflow efficiency and support diverse tool usage.
Cons
  • Users find the high cost of SurveyCTO challenging, especially for small projects and limited budgets.
  • Users find the learning curve for advanced features steep, making initial setup and customization challenging.
  • Users find the complexity of SurveyCTO challenging, particularly for small projects with high costs involved.
  • Users find the difficult setup of SurveyCTO challenging, especially when customizing its advanced features.
  • Users find the limited customization of SurveyCTO challenging, especially when setting up advanced features.

What Are Recent G2 Reviews of SurveyCTO?

What Are G2 Users Discussing About SurveyCTO?

V12 Data

As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands’ customers prefer. Our data and technology platform links customer records with our proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel.

Average Rating: 4.1/5.0

Total Reviews: 40

How Do G2 Users Rate V12 Data?

  • Ease of Admin: 6.7/10 (Category avg: 8.4/10)
  • Internationalization: 6.7/10 (Category avg: 8.4/10)
  • Performance and Reliability: 6.7/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind V12 Data?

  • Seller: V12 Data
  • Year Founded: 1999
  • HQ Location: Matawan, NJ
  • LinkedIn® Page: www.linkedin.com
    103 employees on LinkedIn®
  • Phone: +1 (732) 842-1001

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 60% Small, 23% Medium

What Are Recent G2 Reviews of V12 Data?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated