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Best Data Management Platforms (DMP) for Small Business

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Data Management Platform (DMP) category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Data Management Platform (DMP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Data Management Platform (DMP) category.

In addition to qualifying for inclusion in the Data Management Platforms (DMP) category, to qualify for inclusion in the Small Business Data Management Platforms (DMP) category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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9 Listings in Small Business Data Management Platform (DMP) Available

(46)4.7 out of 5
1st Easiest To Use in Data Management Platform (DMP) software
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Entry Level Price:$89.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    PreciseFP is an automated, customizable data-gathering solution that helps Financial Advisors engage clients and gather critical data with ease.

    Users
    No information available
    Industries
    • Financial Services
    • Investment Management
    Market Segment
    • 96% Small-Business
    • 2% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • PreciseFP features and usability ratings that predict user satisfaction
    8.4
    Ease of Admin
    Average: 8.4
    7.5
    Internationalization
    Average: 8.4
    9.0
    Performance and Reliability
    Average: 8.8
    5.8
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    PreciseFP
    Year Founded
    2007
    HQ Location
    Holmdel, New Jersey
    Twitter
    @precisefp
    1,154 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

PreciseFP is an automated, customizable data-gathering solution that helps Financial Advisors engage clients and gather critical data with ease.

Users
No information available
Industries
  • Financial Services
  • Investment Management
Market Segment
  • 96% Small-Business
  • 2% Mid-Market
PreciseFP features and usability ratings that predict user satisfaction
8.4
Ease of Admin
Average: 8.4
7.5
Internationalization
Average: 8.4
9.0
Performance and Reliability
Average: 8.8
5.8
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
PreciseFP
Year Founded
2007
HQ Location
Holmdel, New Jersey
Twitter
@precisefp
1,154 Twitter followers
LinkedIn® Page
www.linkedin.com
4 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers.

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 78% Small-Business
    • 11% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Google Audience Center features and usability ratings that predict user satisfaction
    8.3
    Ease of Admin
    Average: 8.4
    8.5
    Internationalization
    Average: 8.4
    8.9
    Performance and Reliability
    Average: 8.8
    3.3
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,716,915 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,307 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers.

Users
No information available
Industries
No information available
Market Segment
  • 78% Small-Business
  • 11% Enterprise
Google Audience Center features and usability ratings that predict user satisfaction
8.3
Ease of Admin
Average: 8.4
8.5
Internationalization
Average: 8.4
8.9
Performance and Reliability
Average: 8.8
3.3
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,716,915 Twitter followers
LinkedIn® Page
www.linkedin.com
325,307 employees on LinkedIn®
Ownership
NASDAQ:GOOG

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(42)4.0 out of 5
8th Easiest To Use in Data Management Platform (DMP) software
View top Consulting Services for Oracle Data Cloud
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consu

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 36% Mid-Market
    • 33% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Oracle Data Cloud Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    2
    Ease of Use
    2
    Ease of Understanding
    1
    Journey Management
    1
    User Interface
    1
    Cons
    Expensive
    2
    Cost Management
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Oracle Data Cloud features and usability ratings that predict user satisfaction
    8.3
    Ease of Admin
    Average: 8.4
    9.0
    Internationalization
    Average: 8.4
    9.2
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Oracle
    Year Founded
    1977
    HQ Location
    Austin, TX
    Twitter
    @Oracle
    822,678 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    197,850 employees on LinkedIn®
    Ownership
    NYSE:ORCL
Product Description
How are these determined?Information
This description is provided by the seller.

Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consu

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 36% Mid-Market
  • 33% Enterprise
Oracle Data Cloud Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
2
Ease of Use
2
Ease of Understanding
1
Journey Management
1
User Interface
1
Cons
Expensive
2
Cost Management
1
Oracle Data Cloud features and usability ratings that predict user satisfaction
8.3
Ease of Admin
Average: 8.4
9.0
Internationalization
Average: 8.4
9.2
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Oracle
Year Founded
1977
HQ Location
Austin, TX
Twitter
@Oracle
822,678 Twitter followers
LinkedIn® Page
www.linkedin.com
197,850 employees on LinkedIn®
Ownership
NYSE:ORCL
(116)4.4 out of 5
4th Easiest To Use in Data Management Platform (DMP) software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Pr

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 57% Mid-Market
    • 29% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Lotame Spherical Platform features and usability ratings that predict user satisfaction
    8.5
    Ease of Admin
    Average: 8.4
    8.3
    Internationalization
    Average: 8.4
    8.7
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Lotame
    Year Founded
    2006
    HQ Location
    Columbia, MD
    Twitter
    @Lotame
    7,110 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    133 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Pr

Users
No information available
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 57% Mid-Market
  • 29% Small-Business
Lotame Spherical Platform features and usability ratings that predict user satisfaction
8.5
Ease of Admin
Average: 8.4
8.3
Internationalization
Average: 8.4
8.7
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Lotame
Year Founded
2006
HQ Location
Columbia, MD
Twitter
@Lotame
7,110 Twitter followers
LinkedIn® Page
www.linkedin.com
133 employees on LinkedIn®
(146)4.5 out of 5
Optimized for quick response
6th Easiest To Use in Data Management Platform (DMP) software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Broadcast Media
    Market Segment
    • 58% Small-Business
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Simpli.fi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    26
    Ease of Use
    21
    Helpful
    18
    Team Helpfulness
    15
    Campaign Management
    14
    Cons
    Campaign Management
    6
    Lack of Clarity
    5
    Learning Curve
    5
    Reporting Limitations
    5
    Campaign Management Issues
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Simpli.fi features and usability ratings that predict user satisfaction
    8.9
    Ease of Admin
    Average: 8.4
    6.9
    Internationalization
    Average: 8.4
    7.7
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Simpli.fi
    Company Website
    Year Founded
    2010
    HQ Location
    Fort Worth, TX
    Twitter
    @simpli_fi
    1,806 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    654 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Broadcast Media
Market Segment
  • 58% Small-Business
  • 34% Mid-Market
Simpli.fi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
26
Ease of Use
21
Helpful
18
Team Helpfulness
15
Campaign Management
14
Cons
Campaign Management
6
Lack of Clarity
5
Learning Curve
5
Reporting Limitations
5
Campaign Management Issues
4
Simpli.fi features and usability ratings that predict user satisfaction
8.9
Ease of Admin
Average: 8.4
6.9
Internationalization
Average: 8.4
7.7
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Simpli.fi
Company Website
Year Founded
2010
HQ Location
Fort Worth, TX
Twitter
@simpli_fi
1,806 Twitter followers
LinkedIn® Page
www.linkedin.com
654 employees on LinkedIn®
(31)4.8 out of 5
2nd Easiest To Use in Data Management Platform (DMP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    OnAudience.com Data Management Platform is a technology platform that helps you take full control of all users' data you collect. The platform is used for collecting, organizing and activating big dat

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 87% Small-Business
    • 13% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • OnAudience.com - Data Management Platform features and usability ratings that predict user satisfaction
    9.1
    Ease of Admin
    Average: 8.4
    6.7
    Internationalization
    Average: 8.4
    9.7
    Performance and Reliability
    Average: 8.8
    3.3
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2016
    HQ Location
    London, England
    LinkedIn® Page
    www.linkedin.com
    18 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

OnAudience.com Data Management Platform is a technology platform that helps you take full control of all users' data you collect. The platform is used for collecting, organizing and activating big dat

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 87% Small-Business
  • 13% Mid-Market
OnAudience.com - Data Management Platform features and usability ratings that predict user satisfaction
9.1
Ease of Admin
Average: 8.4
6.7
Internationalization
Average: 8.4
9.7
Performance and Reliability
Average: 8.8
3.3
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Year Founded
2016
HQ Location
London, England
LinkedIn® Page
www.linkedin.com
18 employees on LinkedIn®
(84)4.5 out of 5
Optimized for quick response
5th Easiest To Use in Data Management Platform (DMP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. This innovative solution integr

    Users
    No information available
    Industries
    • Publishing
    • Marketing and Advertising
    Market Segment
    • 46% Mid-Market
    • 37% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Permutive Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    6
    Customer Support
    5
    Easy Integrations
    5
    Features
    5
    Integrations
    5
    Cons
    Data Accessibility
    3
    Data Inaccuracy
    3
    Expensive
    2
    Poor Customer Support
    2
    Complex Setup
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Permutive features and usability ratings that predict user satisfaction
    8.9
    Ease of Admin
    Average: 8.4
    7.7
    Internationalization
    Average: 8.4
    8.6
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Permutive
    Company Website
    Year Founded
    2016
    HQ Location
    London
    Twitter
    @permutive
    1,218 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    106 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. This innovative solution integr

Users
No information available
Industries
  • Publishing
  • Marketing and Advertising
Market Segment
  • 46% Mid-Market
  • 37% Enterprise
Permutive Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
6
Customer Support
5
Easy Integrations
5
Features
5
Integrations
5
Cons
Data Accessibility
3
Data Inaccuracy
3
Expensive
2
Poor Customer Support
2
Complex Setup
1
Permutive features and usability ratings that predict user satisfaction
8.9
Ease of Admin
Average: 8.4
7.7
Internationalization
Average: 8.4
8.6
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Permutive
Company Website
Year Founded
2016
HQ Location
London
Twitter
@permutive
1,218 Twitter followers
LinkedIn® Page
www.linkedin.com
106 employees on LinkedIn®
(126)3.9 out of 5
Optimized for quick response
11th Easiest To Use in Data Management Platform (DMP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introduc

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 51% Mid-Market
    • 25% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MediaMath by Infillion Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ad Management
    1
    Campaign Management
    1
    Campaigns
    1
    Customer Support
    1
    Features
    1
    Cons
    Inventory Management
    1
    Limited Features
    1
    Software Bugs
    1
    Software Instability
    1
    Technical Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MediaMath by Infillion features and usability ratings that predict user satisfaction
    7.7
    Ease of Admin
    Average: 8.4
    8.0
    Internationalization
    Average: 8.4
    8.0
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Infillion
    Company Website
    Year Founded
    2008
    HQ Location
    New York, US
    Twitter
    @infilliontech
    317 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    172 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introduc

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 51% Mid-Market
  • 25% Small-Business
MediaMath by Infillion Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ad Management
1
Campaign Management
1
Campaigns
1
Customer Support
1
Features
1
Cons
Inventory Management
1
Limited Features
1
Software Bugs
1
Software Instability
1
Technical Issues
1
MediaMath by Infillion features and usability ratings that predict user satisfaction
7.7
Ease of Admin
Average: 8.4
8.0
Internationalization
Average: 8.4
8.0
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Infillion
Company Website
Year Founded
2008
HQ Location
New York, US
Twitter
@infilliontech
317 Twitter followers
LinkedIn® Page
www.linkedin.com
172 employees on LinkedIn®
(43)4.1 out of 5
13th Easiest To Use in Data Management Platform (DMP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across c

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 60% Small-Business
    • 23% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • V12 Data features and usability ratings that predict user satisfaction
    6.7
    Ease of Admin
    Average: 8.4
    6.7
    Internationalization
    Average: 8.4
    6.7
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    V12 Data
    Year Founded
    1999
    HQ Location
    Matawan, NJ
    LinkedIn® Page
    www.linkedin.com
    100 employees on LinkedIn®
    Phone
    +1 (732) 842-1001
Product Description
How are these determined?Information
This description is provided by the seller.

As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across c

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 60% Small-Business
  • 23% Mid-Market
V12 Data features and usability ratings that predict user satisfaction
6.7
Ease of Admin
Average: 8.4
6.7
Internationalization
Average: 8.4
6.7
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
V12 Data
Year Founded
1999
HQ Location
Matawan, NJ
LinkedIn® Page
www.linkedin.com
100 employees on LinkedIn®
Phone
+1 (732) 842-1001