Best Data Management Platforms (DMP) for Small Business

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Data Management Platform (DMP) category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Data Management Platform (DMP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Data Management Platform (DMP) category.

In addition to qualifying for inclusion in the Data Management Platforms (DMP) category, to qualify for inclusion in the Small Business Data Management Platforms (DMP) category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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9 Listings in Small Business Data Management Platform (DMP) Available

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PreciseFP

(46)4.7 out of 5
Entry Level Price:$89.00
1st Easiest To Use in Data Management Platform (DMP) software
OverviewUser Satisfaction
Product Description

PreciseFP is an automated, customizable data-gathering solution that helps Financial Advisors engage clients and gather critical data with ease.

Industries: Financial Services, Investment Management · Market Segment: 96% Small-Business, 2% Mid-Market
User SatisfactionSeller Details
PreciseFP features and usability ratings that predict user satisfaction
8.4
Ease of Admin
Average: 8.4
7.5
Internationalization
Average: 8.4
9.0
Performance and Reliability
Average: 8.8
5.8
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Year Founded
2007
HQ Location
Holmdel, New Jersey
Company Website
https://precisefp.com/
Twitter
@precisefp
LinkedIn® Page
https://www.linkedin.com/company/precisefp---spectrum-input-llc-/?trk=top_nav_home

Google Audience Center

(18)4.1 out of 5
OverviewUser Satisfaction
Product Description

Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers.

Market Segment: 78% Small-Business, 11% Enterprise
User SatisfactionSeller Details
Google Audience Center features and usability ratings that predict user satisfaction
8.3
Ease of Admin
Average: 8.4
8.5
Internationalization
Average: 8.4
8.9
Performance and Reliability
Average: 8.8
3.3
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Year Founded
1998
HQ Location
Mountain View, CA
Company Website
https://cloud.google.com/
Twitter
@google
LinkedIn® Page
https://www.linkedin.com/company/1441/
Ownership
NASDAQ:GOOG
Phone
+1 (650) 253-0000
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Oracle Data Cloud

(42)4.0 out of 5
8th Easiest To Use in Data Management Platform (DMP) software
View top Consulting Services for Oracle Data Cloud
OverviewPros and Cons
Product Description

Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consu

Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 36% Mid-Market, 33% Enterprise
Pros and ConsUser Satisfaction
ProsAnalytics, Ease of Understanding, Ease of Use, User Interface
ConsExpensive
User SatisfactionSeller Details
Oracle Data Cloud features and usability ratings that predict user satisfaction
8.3
Ease of Admin
Average: 8.4
9.0
Internationalization
Average: 8.4
9.2
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Year Founded
1977
HQ Location
Austin, TX
Company Website
https://www.oracle.com/middleware/technologies/api-manager.html
Twitter
@Oracle
LinkedIn® Page
https://www.linkedin.com/company/1028/
Ownership
NYSE:ORCL
Phone
+1 (650) 506-7000

Lotame Spherical Platform

(116)4.4 out of 5
5th Easiest To Use in Data Management Platform (DMP) software
OverviewUser Satisfaction
Product Description

Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Pr

Industries: Marketing and Advertising, Online Media · Market Segment: 57% Mid-Market, 29% Small-Business
User SatisfactionSeller Details
Lotame Spherical Platform features and usability ratings that predict user satisfaction
8.5
Ease of Admin
Average: 8.4
8.3
Internationalization
Average: 8.4
8.7
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Year Founded
2006
HQ Location
Columbia, MD
Company Website
https://www.lotame.com/
Twitter
@Lotame
LinkedIn® Page
https://www.linkedin.com/company/64620/

Simpli.fi

(148)4.5 out of 5
Entry Level Price:Contact Us
6th Easiest To Use in Data Management Platform (DMP) software
OverviewPros and Cons
Product Description

Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers om

Users: Account Manager · Industries: Marketing and Advertising, Broadcast Media · Market Segment: 57% Small-Business, 34% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Ease of Use, Helpful, Campaigns, Team Helpfulness
ConsDashboard Issues, Expensive, Campaign Management, Complex Setup, Extra Fees
User SatisfactionSeller Details
Simpli.fi features and usability ratings that predict user satisfaction
8.8
Ease of Admin
Average: 8.4
6.9
Internationalization
Average: 8.4
7.7
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Year Founded
2010
HQ Location
Fort Worth, TX
Company Website
https://www.simpli.fi/
Twitter
@simpli_fi
LinkedIn® Page
https://www.linkedin.com/company/801567/

OnAudience.com - Data Management Platform

(31)4.8 out of 5
3rd Easiest To Use in Data Management Platform (DMP) software
OverviewUser Satisfaction
Product Description

OnAudience.com Data Management Platform is a technology platform that helps you take full control of all users' data you collect. The platform is used for collecting, organizing and activating big dat

Industries: Marketing and Advertising · Market Segment: 87% Small-Business, 13% Mid-Market
User SatisfactionSeller Details
OnAudience.com - Data Management Platform features and usability ratings that predict user satisfaction
9.1
Ease of Admin
Average: 8.4
6.7
Internationalization
Average: 8.4
9.7
Performance and Reliability
Average: 8.8
3.3
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Year Founded
2016
HQ Location
London, England
Company Website
https://www.onaudience.com
LinkedIn® Page
https://www.linkedin.com/company/onaudience/

Permutive

(85)4.5 out of 5
4th Easiest To Use in Data Management Platform (DMP) software
OverviewPros and Cons
Product Description

Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. This innovative solution integr

Industries: Publishing, Marketing and Advertising · Market Segment: 46% Mid-Market, 36% Enterprise
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Easy Integrations, Features, Integrations
ConsData Accessibility, Data Inaccuracy, Expensive, Poor Customer Support, Complex Setup
User SatisfactionSeller Details
Permutive features and usability ratings that predict user satisfaction
8.9
Ease of Admin
Average: 8.4
7.7
Internationalization
Average: 8.4
8.6
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Year Founded
2016
HQ Location
London
Company Website
https://permutive.com
Twitter
@permutive
LinkedIn® Page
https://www.linkedin.com/company/9314455/

MediaMath by Infillion

(126)3.9 out of 5
11th Easiest To Use in Data Management Platform (DMP) software
OverviewPros and Cons
Product Description

MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introduc

Users: Account Manager · Industries: Marketing and Advertising, Internet · Market Segment: 51% Mid-Market, 25% Small-Business
Pros and ConsUser Satisfaction
ProsAd Management, Advertising Management, Budget Management, Campaign Management, Campaigns
ConsComplexity, Complex Setup, Complex User Interface, Dashboard Issues, Difficult Navigation
User SatisfactionSeller Details
MediaMath by Infillion features and usability ratings that predict user satisfaction
7.7
Ease of Admin
Average: 8.4
8.0
Internationalization
Average: 8.4
8.0
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Year Founded
2008
HQ Location
New York, US
Company Website
https://infillion.com/
Twitter
@infilliontech
LinkedIn® Page
https://www.linkedin.com/company/infilliontech/

V12 Data

(43)4.1 out of 5
13th Easiest To Use in Data Management Platform (DMP) software
OverviewUser Satisfaction
Product Description

As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across c

Industries: Marketing and Advertising · Market Segment: 60% Small-Business, 23% Mid-Market
User SatisfactionSeller Details
V12 Data features and usability ratings that predict user satisfaction
6.7
Ease of Admin
Average: 8.4
6.7
Internationalization
Average: 8.4
6.7
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Year Founded
1999
HQ Location
Matawan, NJ
Company Website
https://www.v12groupinc.com
LinkedIn® Page
https://www.linkedin.com/company/v12data/
Phone
+1 (732) 842-1001
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9 Listings in Small Business Data Management Platform (DMP) Available

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