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Best Data Management Platforms (DMP) for Medium-Sized Businesses

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Data Management Platform (DMP) category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Data Management Platform (DMP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Data Management Platform (DMP) category.

In addition to qualifying for inclusion in the Data Management Platforms (DMP) category, to qualify for inclusion in the Medium-Sized Business Data Management Platforms (DMP) category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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6 Listings in Data Management Platform (DMP) Available
(207)4.3 out of 5
Optimized for quick response
2nd Easiest To Use in Data Management Platform (DMP) software
View top Consulting Services for Salesforce Data 360 (formerly Data Cloud)
Save to My Lists
Entry Level Price:$500.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights

    Users
    • Salesforce Developer
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 41% Mid-Market
    • 35% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Salesforce Data 360 (formerly Data Cloud) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Platform Integration
    77
    Ease of Use
    52
    Easy Integration
    52
    Data Discovery
    38
    Integrations
    37
    Cons
    Learning Curve
    51
    Expensive
    42
    Difficult Learning
    35
    Complexity
    34
    Complex Setup
    32
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Salesforce Data 360 (formerly Data Cloud) features and usability ratings that predict user satisfaction
    8.6
    Ease of Admin
    Average: 8.4
    10.0
    Internationalization
    Average: 8.4
    10.0
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    578,143 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    86,064 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights

Users
  • Salesforce Developer
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 41% Mid-Market
  • 35% Enterprise
Salesforce Data 360 (formerly Data Cloud) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Platform Integration
77
Ease of Use
52
Easy Integration
52
Data Discovery
38
Integrations
37
Cons
Learning Curve
51
Expensive
42
Difficult Learning
35
Complexity
34
Complex Setup
32
Salesforce Data 360 (formerly Data Cloud) features and usability ratings that predict user satisfaction
8.6
Ease of Admin
Average: 8.4
10.0
Internationalization
Average: 8.4
10.0
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
578,143 Twitter followers
LinkedIn® Page
www.linkedin.com
86,064 employees on LinkedIn®
(84)4.5 out of 5
Optimized for quick response
5th Easiest To Use in Data Management Platform (DMP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. This innovative solution integr

    Users
    No information available
    Industries
    • Publishing
    • Marketing and Advertising
    Market Segment
    • 46% Mid-Market
    • 37% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Permutive Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    6
    Customer Support
    5
    Easy Integrations
    5
    Features
    5
    Integrations
    5
    Cons
    Data Accessibility
    3
    Data Inaccuracy
    3
    Expensive
    2
    Poor Customer Support
    2
    Complex Setup
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Permutive features and usability ratings that predict user satisfaction
    8.9
    Ease of Admin
    Average: 8.4
    7.7
    Internationalization
    Average: 8.4
    8.6
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Permutive
    Company Website
    Year Founded
    2016
    HQ Location
    London
    Twitter
    @permutive
    1,217 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    111 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. This innovative solution integr

Users
No information available
Industries
  • Publishing
  • Marketing and Advertising
Market Segment
  • 46% Mid-Market
  • 37% Enterprise
Permutive Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
6
Customer Support
5
Easy Integrations
5
Features
5
Integrations
5
Cons
Data Accessibility
3
Data Inaccuracy
3
Expensive
2
Poor Customer Support
2
Complex Setup
1
Permutive features and usability ratings that predict user satisfaction
8.9
Ease of Admin
Average: 8.4
7.7
Internationalization
Average: 8.4
8.6
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Permutive
Company Website
Year Founded
2016
HQ Location
London
Twitter
@permutive
1,217 Twitter followers
LinkedIn® Page
www.linkedin.com
111 employees on LinkedIn®

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(137)4.6 out of 5
8th Easiest To Use in Data Management Platform (DMP) software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Keboola is the unified AI & Data orchestration platform that empowers organizations to turn data into business value faster and more securely than ever. It acts as your agentic AI co-pilot for dat

    Users
    • Data Analyst
    • Data Engineer
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 64% Mid-Market
    • 20% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Keboola Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    35
    Features
    26
    Integrations
    26
    Customer Support
    25
    Data Management
    25
    Cons
    Learning Curve
    13
    Complexity
    11
    Steep Learning Curve
    11
    Expensive
    8
    UX Improvement
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Keboola features and usability ratings that predict user satisfaction
    8.1
    Ease of Admin
    Average: 8.4
    7.0
    Internationalization
    Average: 8.4
    8.8
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Keboola
    Company Website
    Year Founded
    2008
    HQ Location
    Prague
    Twitter
    @keboola
    2,022 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    104 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Keboola is the unified AI & Data orchestration platform that empowers organizations to turn data into business value faster and more securely than ever. It acts as your agentic AI co-pilot for dat

Users
  • Data Analyst
  • Data Engineer
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 64% Mid-Market
  • 20% Small-Business
Keboola Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
35
Features
26
Integrations
26
Customer Support
25
Data Management
25
Cons
Learning Curve
13
Complexity
11
Steep Learning Curve
11
Expensive
8
UX Improvement
8
Keboola features and usability ratings that predict user satisfaction
8.1
Ease of Admin
Average: 8.4
7.0
Internationalization
Average: 8.4
8.8
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Keboola
Company Website
Year Founded
2008
HQ Location
Prague
Twitter
@keboola
2,022 Twitter followers
LinkedIn® Page
www.linkedin.com
104 employees on LinkedIn®
(42)4.0 out of 5
7th Easiest To Use in Data Management Platform (DMP) software
View top Consulting Services for Oracle Data Cloud
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consu

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 36% Mid-Market
    • 33% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Oracle Data Cloud Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    2
    Ease of Use
    2
    Ease of Understanding
    1
    Journey Management
    1
    User Interface
    1
    Cons
    Expensive
    2
    Cost Management
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Oracle Data Cloud features and usability ratings that predict user satisfaction
    8.3
    Ease of Admin
    Average: 8.4
    9.0
    Internationalization
    Average: 8.4
    9.2
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Oracle
    Year Founded
    1977
    HQ Location
    Austin, TX
    Twitter
    @Oracle
    820,945 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    197,850 employees on LinkedIn®
    Ownership
    NYSE:ORCL
Product Description
How are these determined?Information
This description is provided by the seller.

Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consu

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 36% Mid-Market
  • 33% Enterprise
Oracle Data Cloud Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
2
Ease of Use
2
Ease of Understanding
1
Journey Management
1
User Interface
1
Cons
Expensive
2
Cost Management
1
Oracle Data Cloud features and usability ratings that predict user satisfaction
8.3
Ease of Admin
Average: 8.4
9.0
Internationalization
Average: 8.4
9.2
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Oracle
Year Founded
1977
HQ Location
Austin, TX
Twitter
@Oracle
820,945 Twitter followers
LinkedIn® Page
www.linkedin.com
197,850 employees on LinkedIn®
Ownership
NYSE:ORCL
(116)4.4 out of 5
4th Easiest To Use in Data Management Platform (DMP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Pr

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 57% Mid-Market
    • 29% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Lotame Spherical Platform features and usability ratings that predict user satisfaction
    8.5
    Ease of Admin
    Average: 8.4
    8.3
    Internationalization
    Average: 8.4
    8.7
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Lotame
    Year Founded
    2006
    HQ Location
    Columbia, MD
    Twitter
    @Lotame
    7,085 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    133 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Pr

Users
No information available
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 57% Mid-Market
  • 29% Small-Business
Lotame Spherical Platform features and usability ratings that predict user satisfaction
8.5
Ease of Admin
Average: 8.4
8.3
Internationalization
Average: 8.4
8.7
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Lotame
Year Founded
2006
HQ Location
Columbia, MD
Twitter
@Lotame
7,085 Twitter followers
LinkedIn® Page
www.linkedin.com
133 employees on LinkedIn®
(126)3.9 out of 5
Optimized for quick response
11th Easiest To Use in Data Management Platform (DMP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introduc

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 51% Mid-Market
    • 25% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MediaMath by Infillion Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ad Management
    1
    Campaign Management
    1
    Campaigns
    1
    Customer Support
    1
    Features
    1
    Cons
    Inventory Management
    1
    Limited Features
    1
    Software Bugs
    1
    Software Instability
    1
    Technical Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MediaMath by Infillion features and usability ratings that predict user satisfaction
    7.7
    Ease of Admin
    Average: 8.4
    8.0
    Internationalization
    Average: 8.4
    8.0
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Infillion
    Company Website
    Year Founded
    2008
    HQ Location
    New York, US
    Twitter
    @infilliontech
    317 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    172 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introduc

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 51% Mid-Market
  • 25% Small-Business
MediaMath by Infillion Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ad Management
1
Campaign Management
1
Campaigns
1
Customer Support
1
Features
1
Cons
Inventory Management
1
Limited Features
1
Software Bugs
1
Software Instability
1
Technical Issues
1
MediaMath by Infillion features and usability ratings that predict user satisfaction
7.7
Ease of Admin
Average: 8.4
8.0
Internationalization
Average: 8.4
8.0
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Infillion
Company Website
Year Founded
2008
HQ Location
New York, US
Twitter
@infilliontech
317 Twitter followers
LinkedIn® Page
www.linkedin.com
172 employees on LinkedIn®