# Best Data Management Platforms (DMP) for Medium-Sized Businesses

## How Many Data Management Platforms (DMP) Products Does G2 Track?

**Total Products under this Category:** 159

### Category Stats (Aug 2026)

- **Average Rating:** 4.25/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Decentriq (+0.69%) - Among all products in this category, Decentriq recorded the largest rating increase compared to last month

_Last updated: August 12, 2026_

## How Does G2 Rank Data Management Platforms (DMP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 2,200+ Authentic Reviews
- 159+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Data Management Platforms (DMP)
 ![G2 Grid® for Data Management Platforms (DMP) plotting products by satisfaction and market presence](https://www.g2.com/categories/data-management-platform-dmp/grids.png?focus%5B%5D=1173013&focus%5B%5D=29443&focus%5B%5D=97996&focus%5B%5D=52001&focus%5B%5D=4992&focus%5B%5D=4875&focus%5B%5D=1387460)

Highlighted products: Salesforce Data 360 (formerly Data Cloud), Keboola, Permutive, Oracle Data Cloud, Lotame Spherical Platform, MediaMath by Infillion, and Nexxen.

Underlying data: [Grid® JSON](https://www.g2.com/categories/data-management-platform-dmp/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=keboola&focus%5B%5D=permutive&focus%5B%5D=oracle-data-cloud&focus%5B%5D=lotame-spherical-platform&focus%5B%5D=mediamath-by-infillion&focus%5B%5D=nexxen&segment=mid-market)

**Sponsored**

### LawVu

LawVu LegalOS is the operating system for in-house legal teams – a connected, intelligent system that brings together intake, matters, contracts, documents, spend, and AI agents in one place. Built on a foundation of connected data, embedded workflows, and AI agents that don’t just answer, but take action – moving work forward based on your risk profile. The result: legal teams move from managing work to running their legal function – with intelligence that compounds across every workflow. Private, enterprise-grade AI is embedded throughout the system to accelerate work, surface insights, and reduce manual effort — without compromising control or security. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ LawVu Draft is our AI-powered contract drafting and review solution, available as part of the LegalOS or as a standalone product. Embedded in Microsoft Word, LawVu Draft combines AI with your legal team’s institutional knowledge to create, review, and refine contracts using your own clauses, precedents, and playbooks – with instant proofreading, redlining, and risk checks built in.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=287&secure%5Bchosen_at%5D=2026-08-15T09%3A41%3A46Z&secure%5Bdisplayable_resource_id%5D=2389&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=57562&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=57562&secure%5Bresource_id%5D=287&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdata-management-platform-dmp%2Fmid-market&secure%5Btoken%5D=881dfc18b7d1eb17c8dafbec6abc6a1edd6276326ca6a3402c6e34cf00b54278&secure%5Burl%5D=https%3A%2F%2Flawvu.com%2F&secure%5Burl_type%5D=custom_url)

### [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed. This allows you to immediately personalize every customer experience, unlock connected journeys, and power smarter AI agents grounded in trusted business context. Data 360 activates your trusted context across every surface and every agent in your enterprise—wherever the work happens.

**Average Rating:** 4.3/5.0

**Total Reviews:** 306

#### How Do G2 Users Rate Salesforce Data 360 (formerly Data Cloud)?

- **Ease of Admin:** 8.5/10 (Category avg: 8.4/10)
- **Internationalization:** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Salesforce Data 360 (formerly Data Cloud)?

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** www.salesforce.com
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Salesforce Developer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 39% Medium, 39% Large

#### What Do G2 Reviewers Say About Salesforce Data 360 (formerly Data Cloud)?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **real-time platform integration** of Salesforce Data 360, enhancing data connectivity and decision-making across ecosystems.
- Users value the **ease of use** in Salesforce Data 360, enhancing user experience and simplifying data management.
- Users appreciate the **easy integration** of Salesforce Data 360, streamlining workflows and enhancing data accessibility across teams.
- Users value the **effective data aggregation** of Salesforce Data 360, unifying diverse sources into a real-time customer profile.
- Users value the **seamless integrations** with various platforms, enabling unified customer profiles and enhanced audience targeting.

##### Cons

- Users find the **steep learning curve** of Salesforce Data 360 challenging, hindering quick understanding and effective use.
- Users find the **cost burdens** of Salesforce Data 360 to be high due to extensive data integration and usage demands.
- Users experience a **difficult learning** curve with Salesforce Data 360, making setup and usability quite challenging.
- Users find the **implementation complexity** challenging, particularly for novices, affecting overall user experience and adoption.
- Users struggle with the **complex setup** of Salesforce Data 360, facing steep learning curves and extensive training needs.

#### What Are Recent G2 Reviews of Salesforce Data 360 (formerly Data Cloud)?

**["Unified, Real-Time Customer Profiles with Powerful Salesforce Integration"](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-13224193)**

**Rating:** 4.5/5.0 stars

_— Chirag C._

[Read full review](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-13224193)

**["Salesforce Data 360: Seamless Data Unification with Real-Time Insights"](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-13231710)**

**Rating:** 4.5/5.0 stars

_— Vedarth K._

[Read full review](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-13231710)

#### What Are G2 Users Discussing About Salesforce Data 360 (formerly Data Cloud)?

- [What is the benefit of the hub and spoke design of customer 360 Data Manager?](https://www.g2.com/discussions/what-is-the-benefit-of-the-hub-and-spoke-design-of-customer-360-data-manager)
- [What is customer 360 Data Manager?](https://www.g2.com/discussions/what-is-customer-360-data-manager)
- [What does customer 360 Data Manager provide businesses?](https://www.g2.com/discussions/what-does-customer-360-data-manager-provide-businesses)

### [Keboola](https://www.g2.com/products/keboola/reviews)

Keboola is a finance data and AI platform for companies that need trusted financial reporting, planning, analysis, and close processes across complex systems. Built for CFOs, FP&A teams, Controllers, finance operations, and data teams, Keboola helps organizations turn fragmented data from ERPs, accounting systems, spreadsheets, CRM, warehouses, and operational tools into one governed foundation for financial intelligence. Many finance teams rely on disconnected systems, inconsistent charts of accounts, manual reconciliations, and spreadsheet-based reporting. This makes it difficult to close quickly, produce reliable forecasts, answer board questions, support acquisitions, or use AI safely with financial data. Keboola solves this upstream data problem by connecting, standardizing, transforming, and governing financial data before it reaches FP&A, CPM, BI, reporting, or AI tools. Keboola is especially valuable for multi-entity companies, private-equity-backed businesses, holding groups, financial services firms, franchises, and organizations growing through M&A. These companies often operate across multiple ERPs, entities, countries, currencies, and reporting definitions. Keboola helps standardize chart-of-accounts logic, automate financial data pipelines, reconcile data across systems, and create trusted business definitions that teams can use consistently. Unlike traditional FP&A, CPM, EPM, budgeting, forecasting, or financial reporting tools that assume clean data already exists, Keboola focuses on the governed data foundation underneath. The platform gives teams transparent, auditable logic for financial transformations, source-to-output lineage, reusable business rules, and a semantic layer that helps ensure reports, dashboards, forecasts, and AI outputs are based on trusted company data. Keboola works alongside existing tools such as Snowflake, BigQuery, Databricks, Microsoft Fabric, Power BI, Tableau, Looker, Anaplan, Pigment, DataRails, Workiva, and other finance and analytics platforms. Rather than forcing a rip-and-replace project, Keboola strengthens the data layer beneath these systems so finance teams can plan, report, reconcile, and analyze with greater confidence. For AI adoption, Keboola provides the governed data environment that makes AI practical for business-critical financial workflows. Teams can connect AI agents and assistants to approved metrics, trusted pipelines, financial definitions, and auditable data products, reducing the risk of confident but untraceable answers. With Keboola, organizations can improve financial analysis, accelerate reporting, support financial close, automate reconciliation workflows, enable more reliable FP&A, and create a trusted foundation for AI-powered finance.

**Average Rating:** 4.6/5.0

**Total Reviews:** 138

#### How Do G2 Users Rate Keboola?

- **Ease of Admin:** 8.1/10 (Category avg: 8.4/10)
- **Internationalization:** 6.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Keboola?

- **Seller:** [Keboola](https://www.g2.com/sellers/keboola)
- **Year Founded:** 2008
- **HQ Location:** Prague
- **Twitter:** @keboola  
2,004 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef5c258c3c12e985009d017bdcea8d30cdde56e2d89dcd2f873f739b37335044&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkeboola%2F&secure%5Burl_type%5D=linkedin_company_website)  
97 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Data Analyst, Data Engineer
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 63% Medium, 22% Small

#### What Do G2 Reviewers Say About Keboola?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Keboola's platform to be **simple and easy to use** , making data management accessible for everyone.
- Users value the **user-friendly data management** capabilities of Keboola, enhancing accessibility for non-technical individuals.
- Users praise the **intuitive setup for data flows** in Keboola, enhancing productivity with seamless data handling.
- Users value the **extensive integrations** of Keboola, enabling seamless data management across various platforms and tools.
- Users praise Keboola for its **incredible customer support** , providing fast and helpful assistance to enhance their experience.

##### Cons

- Users find the **learning curve steep** , often requiring developer assistance and causing confusion with component navigation.
- Users struggle with the **complexity** of Keboola, facing steep learning curves and inconsistent documentation that hinders usability.
- Users face a **steep learning curve** with Keboola, often needing external help to navigate its complexities effectively.
- Users find the **interface difficult to navigate** , making data management more complex and error-prone than expected.
- Users find the **user interface overwhelming** and not intuitive, resulting in a challenging learning experience for newcomers.

#### What Are Recent G2 Reviews of Keboola?

**["Usefull tool with good people behind it"](https://www.g2.com/survey_responses/keboola-review-13121874)**

**Rating:** 4.5/5.0 stars

_— Verified User in Wholesale_

[Read full review](https://www.g2.com/survey_responses/keboola-review-13121874)

**["Keboola’s Intuitive UI Makes Big-Data Pipelines and Transformations Effortless"](https://www.g2.com/survey_responses/keboola-review-13168406)**

**Rating:** 4.5/5.0 stars

_— Verified User in Logistics and Supply Chain_

[Read full review](https://www.g2.com/survey_responses/keboola-review-13168406)

#### What Are G2 Users Discussing About Keboola?

- [What are the benefits and challenges of using Keboola for data integration, and what do you recommend for new users?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-keboola-for-data-integration-and-what-do-you-recommend-for-new-users)

### [Permutive](https://www.g2.com/products/permutive/reviews)

Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. This innovative solution integrates clean room capabilities, curation, and first-party data activation into a single, privacy-first framework. By focusing on data security and compliance, Permutive allows users to leverage their data effectively while adhering to privacy regulations. The platform is particularly beneficial for organizations looking to enhance their advertising strategies through better data utilization. Publishers can optimize their audience signals, while advertisers gain access to valuable insights that drive campaign performance. The ability to collaborate across multiple channels without compromising data integrity makes Permutive an essential tool for businesses aiming to maximize their advertising impact in a privacy-conscious environment. Key features of Permutive include its advanced Data Clean Room, which enables advertisers to work securely with over 150 publishers on the open internet. This feature eliminates the need to share personally identifiable information (PII), move data, or engage in complex coding processes, thereby simplifying the collaboration process. Additionally, the platform’s reimagined Data Management Platform (DMP) harnesses artificial intelligence to enhance workflow efficiency, provide actionable insights, and recommend proactive opportunities for users. Permutive stands out in the market with its proprietary taxonomy and AI-driven modeling, which together create curated packages that emphasize contextual relevance and real-time publisher insights. This unique approach allows for stronger targeting and access to brand-safe inventory, ultimately leading to measurable outcomes for advertisers. By combining first-party affinity data with publisher signals, Permutive empowers media-buying agencies to make informed decisions that drive successful advertising campaigns. Overall, Permutive offers a robust solution for organizations seeking to navigate the complexities of identity and data collaboration in the digital advertising landscape. Its focus on privacy, security, and collaboration positions it as a valuable resource for those looking to enhance their advertising efforts while maintaining compliance with data protection regulations.

**Average Rating:** 4.5/5.0

**Total Reviews:** 83

#### How Do G2 Users Rate Permutive?

- **Ease of Admin:** 8.9/10 (Category avg: 8.4/10)
- **Internationalization:** 7.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Permutive?

- **Seller:** [Permutive](https://www.g2.com/sellers/permutive)
- **Company Website:** permutive.com
- **Year Founded:** 2016
- **HQ Location:** London
- **Twitter:** @permutive  
1,215 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4ff7f6ef39153767114e909b4d951ac42ad7bb3c62309df81fa02bd4cb8552bf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9314455%2F&secure%5Burl_type%5D=linkedin_company_website)  
108 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Publishing, Marketing and Advertising
- **Company Size:** 46% Medium, 36% Large

#### What Do G2 Reviewers Say About Permutive?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **user-friendly interface** of Permutive, highlighting its simplicity and effective audience creation process.
- Users value the **easy integrations** with major platforms, making audience creation and data import seamless and efficient.
- Users appreciate the **user-friendly interface and easy event collection** , simplifying audience creation and enhancing data insights.
- Users appreciate the **wide range of integrations** offered by Permutive, enhancing data capabilities and audience segmentation.
- Users commend Permutive for its **excellent customer support** , which enhances overall experience and satisfaction with the platform.

##### Cons

- Users experience **data inaccuracy** with Permutive, particularly when integrating with Facebook Ads due to audience discrepancies.
- Users find the **complex setup** challenging, particularly with advanced configurations and lack of publisher-specific guidance.
- Users find the **restricted access to data** and additional charges for add-ons frustrating and limiting.
- Users find Permutive to be an **expensive product** , which may limit accessibility for some companies.
- Users note **limited features** such as slow information loading and lack of clicktracker options, suggesting room for improvement.

#### What Are Recent G2 Reviews of Permutive?

**["Feature-Rich but Communication Needs Improvement"](https://www.g2.com/survey_responses/permutive-review-12634325)**

**Rating:** 4.0/5.0 stars

_— Nadeem Q._

[Read full review](https://www.g2.com/survey_responses/permutive-review-12634325)

**["User-Friendly Dashboard, Valuable Insights"](https://www.g2.com/survey_responses/permutive-review-13131499)**

**Rating:** 4.5/5.0 stars

_— Jon P._

[Read full review](https://www.g2.com/survey_responses/permutive-review-13131499)

#### What Are G2 Users Discussing About Permutive?

- [What does Permutive mean?](https://www.g2.com/discussions/what-does-permutive-mean)
- [What is EDGE Permutive app?](https://www.g2.com/discussions/what-is-edge-permutive-app)
- [What is Hello amp Permutive?](https://www.g2.com/discussions/what-is-hello-amp-permutive) - 1 comment
- [What does Permutive do?](https://www.g2.com/discussions/what-does-permutive-do) - 1 comment

### [Oracle Data Cloud](https://www.g2.com/products/oracle-data-cloud/reviews)

Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consumer understanding, so you know more about who your customers are, what they do, where they go, and what they buy.

**Average Rating:** 4.0/5.0

**Total Reviews:** 38

#### How Do G2 Users Rate Oracle Data Cloud?

- **Ease of Admin:** 8.3/10 (Category avg: 8.4/10)
- **Internationalization:** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Oracle Data Cloud?

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle  
827,997 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a14fcbcd818b49d781453c19628a9479a70cc1e8e335e54c876392ab5f543da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1028%2F&secure%5Burl_type%5D=linkedin_company_website)  
208,078 employees on LinkedIn®
- **Ownership:** NYSE:ORCL

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 36% Medium, 33% Large

#### What Do G2 Reviewers Say About Oracle Data Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **data visualization** in Oracle Data Cloud's analytics excellent and easy to understand, enhancing usability.
- Users find the **ease of understanding** in Oracle Data Cloud's analytics and data visualization highly beneficial.
- Users appreciate the **ease of use** of Oracle Data Cloud, particularly enjoying its intuitive analytics and data visualization.
- Users appreciate the **intuitive user interface** of Oracle Data Cloud, making analytics and data visualization easy to understand.

##### Cons

- Users find the **cost to be high** compared to alternatives, making it a less attractive option.

#### What Are Recent G2 Reviews of Oracle Data Cloud?

**["Oracle Data Cloud a futuristic cloud space"](https://www.g2.com/survey_responses/oracle-data-cloud-review-9833450)**

**Rating:** 4.5/5.0 stars

_— Neeraj G._

[Read full review](https://www.g2.com/survey_responses/oracle-data-cloud-review-9833450)

**["A great versatile platform for data management"](https://www.g2.com/survey_responses/oracle-data-cloud-review-7804157)**

**Rating:** 4.5/5.0 stars

_— Ravi B._

[Read full review](https://www.g2.com/survey_responses/oracle-data-cloud-review-7804157)

### [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews)

Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes. • Unlock first-party data with powerful unification • Scale first-party data for greater reach and performance • Enrich your data to understand & close customers • Reach the right people in all the right places • Fill in data gaps with preferred partners without moving data About Lotame Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific. Contact Us today at lotame.com

**Average Rating:** 4.3/5.0

**Total Reviews:** 113

#### How Do G2 Users Rate Lotame Spherical Platform?

- **Ease of Admin:** 8.5/10 (Category avg: 8.4/10)
- **Internationalization:** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Lotame Spherical Platform?

- **Seller:** [Lotame](https://www.g2.com/sellers/lotame)
- **Year Founded:** 2006
- **HQ Location:** Columbia, MD
- **Twitter:** @Lotame  
7,049 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f823bc620603e52a204b3bd5731be2471a0003e88f2d7c8a8c9cbf5f9c985e5f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F64620%2F&secure%5Burl_type%5D=linkedin_company_website)  
125 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 56% Medium, 30% Small

#### What Are Recent G2 Reviews of Lotame Spherical Platform?

**["Continuous Partnership"](https://www.g2.com/survey_responses/lotame-spherical-platform-review-5138532)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/lotame-spherical-platform-review-5138532)

**["Lotame, the perfect companion for your company's digital marketing strategies"](https://www.g2.com/survey_responses/lotame-spherical-platform-review-6687250)**

**Rating:** 5.0/5.0 stars

_— Gloria Imelda I._

[Read full review](https://www.g2.com/survey_responses/lotame-spherical-platform-review-6687250)

#### What Are G2 Users Discussing About Lotame Spherical Platform?

- [What is a DMP in digital marketing?](https://www.g2.com/discussions/what-is-a-dmp-in-digital-marketing)
- [What can a DMP do?](https://www.g2.com/discussions/what-can-a-dmp-do)
- [How does lotame collect data?](https://www.g2.com/discussions/how-does-lotame-collect-data) - 1 comment
- [What is lotame?](https://www.g2.com/discussions/what-is-lotame) - 2 comments

### [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews)

MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency. 

**Average Rating:** 3.9/5.0

**Total Reviews:** 118

#### How Do G2 Users Rate MediaMath by Infillion?

- **Ease of Admin:** 7.7/10 (Category avg: 8.4/10)
- **Internationalization:** 8.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind MediaMath by Infillion?

- **Seller:** [Infillion](https://www.g2.com/sellers/infillion)
- **Company Website:** infillion.com
- **Year Founded:** 2008
- **HQ Location:** New York, US
- **Twitter:** @infilliontech  
300 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e4d78aa8e530521e677595798571a57b379f0fb74de7b006e83ef66844b48929&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finfilliontech%2F&secure%5Burl_type%5D=linkedin_company_website)  
186 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 51% Medium, 25% Small

#### What Do G2 Reviewers Say About MediaMath by Infillion?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **unique campaign categories** offered by MediaMath and appreciate the responsive customer support.
- Users appreciate the **transparency and control over spending** offered by MediaMath, enhancing their advertising management experience.
- Users appreciate the **transparency and control over spending** that MediaMath by Infillion offers for effective budget management.
- Users value the **unique campaign category options** and exceptional customer support offered by MediaMath.
- Users value the **diverse campaign options** offered by MediaMath, along with exceptional customer support.

##### Cons

- Users find the **complexity** of MediaMath challenging due to its outdated UI and awkward navigation.
- Users find the **complex setup** of MediaMath cumbersome and time-consuming, impacting their initial experience with the product.
- Users find the **complex user interface** challenging, with outdated design, nested menus, and slow reporting updates.
- Users find the **dashboard issues** frustrating, including outdated UI, complex navigation, and slow report updates.
- Users find the **difficult navigation** due to outdated UI and nested menus frustrating and time-consuming.

#### What Are Recent G2 Reviews of MediaMath by Infillion?

**["Powerful Control, Needs UI Overhaul"](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561)**

**Rating:** 4.0/5.0 stars

_— David C._

[Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561)

**["Media Math is very attentive and prompt to delivery for all of your business solutions needs."](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957)

#### What Are G2 Users Discussing About MediaMath by Infillion?

- [What is MediaMath TerminalOne Marketing OS™ used for?](https://www.g2.com/discussions/what-is-mediamath-terminalone-marketing-os-used-for)
- [How many employees does MediaMath have?](https://www.g2.com/discussions/how-many-employees-does-mediamath-have)
- [Is MediaMath a DSP?](https://www.g2.com/discussions/is-mediamath-a-dsp)
- [What is MediaMath?](https://www.g2.com/discussions/what-is-mediamath)

### [Nexxen](https://www.g2.com/products/nexxen/reviews)

We help you reach your consumers & maximize your ROI​. Our true, full-stack solution, unique data and creative services simplify your programmatic ad journey to help you get the results you want.

**Average Rating:** 3.8/5.0

**Total Reviews:** 51

#### How Do G2 Users Rate Nexxen?

- **Ease of Admin:** 7.5/10 (Category avg: 8.4/10)
- **Internationalization:** 8.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Nexxen?

- **Seller:** [Nexxen](https://www.g2.com/sellers/nexxen)
- **HQ Location:** New York, New York, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57e37b9d2996190cb00827b6296c4207f4197a6c73dec0913eec09d642bddc9a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnexxen-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
792 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 56% Large, 35% Medium

#### What Are Recent G2 Reviews of Nexxen?

**["A Great SSP to help monetize your channels."](https://www.g2.com/survey_responses/nexxen-review-10706621)**

**Rating:** 4.5/5.0 stars

_— Sampreeth D._

[Read full review](https://www.g2.com/survey_responses/nexxen-review-10706621)

**["Support Amobee Reps"](https://www.g2.com/survey_responses/nexxen-review-5430480)**

**Rating:** 4.0/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/nexxen-review-5430480)

#### What Are G2 Users Discussing About Nexxen?

- [What is Amobee used for?](https://www.g2.com/discussions/what-is-amobee-used-for)

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