It relieves and eases the creation of audiences and it helps building audiences and measure its performance

Provides Look a Like audiences and optimisation tools for campaigns.

I've been using Permutive for over two years, and it's been particularly helpful for our first-party data offering. I appreciate how well it works when there's a variety of genres across a site, allowing more cohorts to target. The "modeled cohorts" section is especially useful for reaching a wider audience relevant to targeting. The dashboard always runs smoothly, which is great. Permutive's optimization tool helps us assess which cohorts perform best and provides suggestions for improvement, and the insights tool is useful for checking overlap between cohorts. Overall, it has been a positive experience with great account management when issues arise. The initial setup was fairly easy too.