I like the ease of use and functionality of Permutive's dashboard. Everything is user-friendly with drop-downs and easy prompts, which makes it very straightforward to navigate. Although I'm not on the dev/tech side, I found the initial setup to be very easy, with any issues being on our side of things. I also appreciate how it connects seamlessly to our ad server GAM.

Permutive has recently helped build out standardised audiences across multiple publishers for a new marketplace leading to more direct conversations with staff and experiencing great service levels

I really like the large variety of features in Permutive that are mostly easy to understand and use. It's the most attractive Data Management Platform (DMP) in the market for me because of their offering. They are continuously developing useful and relevant features while listening to customer and market feedback. I appreciate that they're actively trying to solve challenges in the market, like data collaboration, curation, identity management, and improving the RFP process with features like AI keyword/audience explorer or recommendations. Tools like Planning help my team make our work and the entire RFP workflow more efficient, allowing us to reduce the lead time for offers and provide quicker responses to stakeholders.