# The Top 14 Easiest To Use Data Management Platforms (DMP) See the top Data Management Platforms (DMP) products based on usability ratings. A product’s usability score is calculated by a[proprietary algorithm](https://sell.g2.com/g2-scoring-methodologies)that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences. 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"mail")](mailto:?subject=Easiest+To+Use+Data+Management+Platforms+%28DMP%29+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdata-management-platform-dmp%3Ftab%3Deasiest_to_use%0aSee+the+top+Data+Management+Platforms+%28DMP%29+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") The Top 14 Easiest To Use Data Management Platforms (DMP) [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg 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"facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdata-management-platform-dmp%3Ftab%3Deasiest_to_use) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Easiest+To+Use+Data+Management+Platforms+%28DMP%29+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdata-management-platform-dmp%3Ftab%3Deasiest_to_use%0aSee+the+top+Data+Management+Platforms+%28DMP%29+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Easiest+To+Use+Data+Management+Platforms+%28DMP%29+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdata-management-platform-dmp%3Ftab%3Deasiest_to_use%0aSee+the+top+Data+Management+Platforms+%28DMP%29+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") [Collapse AllExpand All](#) Usability Score Compare [Expand/Collapse PreciseFP](#) #1 [![PreciseFP](https://images.g2crowd.com/uploads/product/hd_favicon/7e0d1a0c023c7ae98ededce0eaef82c5/precisefp.svg "PreciseFP")](/products/precisefp/reviews) [PreciseFP](/products/precisefp/reviews) 8.1 [Expand/Collapse PreciseFP](#) Overall Usability Score 8.1 Usability Score Breakdown Ease of Admin Average: 8.1 8.8 Ease of Use Average: 8.1 8.4 Meets Requirements Average: 8.2 9.3 Customer Segment Breakdown Small Business 98% Mid Market 2% [Expand/Collapse OnAudience.com - Data Management Platform](#) #2 [![OnAudience.com - Data Management Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0b20abea8c1ca37800a70b3577a63c1d/onaudience-com-data-management-platform.png "OnAudience.com - Data Management Platform")](/products/onaudience-com-data-management-platform/reviews) [OnAudience.com - Data Management Platform](/products/onaudience-com-data-management-platform/reviews) 8.1 [Expand/Collapse OnAudience.com - Data Management Platform](#) Overall Usability Score 8.1 Usability Score Breakdown Ease of Admin Average: 8.1 9.1 Ease of Use Average: 8.1 9.3 Meets Requirements Average: 8.2 9.2 Customer Segment Breakdown Small Business 87% Mid Market 13% [Expand/Collapse Salesforce Data 360 (formerly Data Cloud)](#) #3 [![Salesforce Data 360 (formerly Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/salesforce-data-360-formerly-data-cloud.svg "Salesforce Data 360 (formerly Data Cloud)")](/products/salesforce-data-360-formerly-data-cloud/reviews) [Salesforce Data 360 (formerly Data Cloud)](/products/salesforce-data-360-formerly-data-cloud/reviews) 7.9 [Expand/Collapse Salesforce Data 360 (formerly Data Cloud)](#) Overall Usability Score 7.9 Usability Score Breakdown Ease of Admin Average: 8.1 9.0 Ease of Use Average: 8.1 7.6 Meets Requirements Average: 8.2 9.3 Customer Segment Breakdown Small Business 20% Mid Market 41% Enterprise 39% [Expand/Collapse Permutive](#) #4 [![Permutive](https://images.g2crowd.com/uploads/product/hd_favicon/1de8a82f811eeea5c9220ebcb9a6e535/permutive.svg "Permutive")](/products/permutive/reviews) [Permutive](/products/permutive/reviews) 7.9 [Expand/Collapse Permutive](#) Overall Usability Score 7.9 Usability Score Breakdown Ease of Admin Average: 8.1 9.1 Ease of Use Average: 8.1 8.7 Meets Requirements Average: 8.2 8.7 Customer Segment Breakdown Small Business 17% Mid Market 47% Enterprise 36% [Expand/Collapse Simpli.fi](#) #5 [![Simpli.fi](https://images.g2crowd.com/uploads/product/hd_favicon/c00383bfd1129146460427a36cb96210/simpli-fi.svg "Simpli.fi")](/products/simpli-fi/reviews) [Simpli.fi](/products/simpli-fi/reviews) 7.7 [Expand/Collapse Simpli.fi](#) Overall Usability Score 7.7 Usability Score Breakdown Ease of Admin Average: 8.1 9.2 Ease of Use Average: 8.1 8.8 Meets Requirements Average: 8.2 8.7 Customer Segment Breakdown Small Business 57% Mid Market 37% Enterprise 6% [Expand/Collapse Keboola](#) #6 [![Keboola](https://images.g2crowd.com/uploads/product/hd_favicon/fd3643c9e3fe9cea0e764116aa54a7ad/keboola.svg "Keboola")](/products/keboola/reviews) [Keboola](/products/keboola/reviews) 7.6 [Expand/Collapse Keboola](#) Overall Usability Score 7.6 Usability Score Breakdown Ease of Admin Average: 8.1 7.5 Ease of Use Average: 8.1 7.8 Meets Requirements Average: 8.2 8.4 Customer Segment Breakdown Small Business 21% Mid Market 65% Enterprise 14% [Expand/Collapse Oracle Data Cloud](#) #7 [![Oracle Data Cloud](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aca40b5464fcf97310dbc332c2296b5c/oracle-data-cloud.png "Oracle Data Cloud")](/products/oracle-data-cloud/reviews) [Oracle Data Cloud](/products/oracle-data-cloud/reviews) 7.5 [Expand/Collapse Oracle Data Cloud](#) Overall Usability Score 7.5 Usability Score Breakdown Ease of Admin Average: 8.1 8.3 Ease of Use Average: 8.1 8.6 Meets Requirements Average: 8.2 8.7 Customer Segment Breakdown Small Business 31% Mid Market 36% Enterprise 33% [Expand/Collapse Signal](#) #8 [![Signal](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f37f98c51068045f69883a1ad22694b1/transunion-signal.jpg "Signal")](/products/transunion-signal/reviews) [Signal](/products/transunion-signal/reviews) 7.5 [Expand/Collapse Signal](#) Overall Usability Score 7.5 Usability Score Breakdown Ease of Admin Average: 8.1 8.8 Ease of Use Average: 8.1 8.3 Meets Requirements Average: 8.2 8.9 Customer Segment Breakdown Small Business 31% Mid Market 38% Enterprise 31% [Expand/Collapse Lotame Spherical Platform](#) #9 [![Lotame Spherical Platform](https://images.g2crowd.com/uploads/product/hd_favicon/da0e976995671904139942de06a79bb3/lotame-spherical-platform.svg "Lotame Spherical Platform")](/products/lotame-spherical-platform/reviews) [Lotame Spherical Platform](/products/lotame-spherical-platform/reviews) 7.1 [Expand/Collapse Lotame Spherical Platform](#) Overall Usability Score 7.1 Usability Score Breakdown Ease of Admin Average: 8.1 8.5 Ease of Use Average: 8.1 7.8 Meets Requirements Average: 8.2 6.6 Customer Segment Breakdown Small Business 30% Mid Market 56% Enterprise 14% [Expand/Collapse Adobe Audience Manager](#) #10 [![Adobe Audience Manager](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-audience-manager.svg "Adobe Audience Manager")](/products/adobe-audience-manager/reviews) [Adobe Audience Manager](/products/adobe-audience-manager/reviews) 7.0 [Expand/Collapse Adobe Audience Manager](#) Overall Usability Score 7.0 Usability Score Breakdown Ease of Admin Average: 8.1 6.9 Ease of Use Average: 8.1 8.2 Meets Requirements Average: 8.2 8.2 Customer Segment Breakdown Small Business 21% Mid Market 11% Enterprise 68% [Expand/Collapse MediaMath by Infillion](#) #11 [![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion")](/products/mediamath-by-infillion/reviews) [MediaMath by Infillion](/products/mediamath-by-infillion/reviews) 6.9 [Expand/Collapse MediaMath by Infillion](#) Overall Usability Score 6.9 Usability Score Breakdown Ease of Admin Average: 8.1 7.6 Ease of Use Average: 8.1 7.4 Meets Requirements Average: 8.2 7.6 Customer Segment Breakdown Small Business 25% Mid Market 52% Enterprise 23% [Expand/Collapse Oracle BlueKai Data Management Platform](#) #12 [![Oracle BlueKai Data Management Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3c2702bc2e36596df5622cb13fbb3cce/oracle-bluekai-data-management-platform.png "Oracle BlueKai Data Management Platform")](/products/oracle-bluekai-data-management-platform/reviews) [Oracle BlueKai Data Management Platform](/products/oracle-bluekai-data-management-platform/reviews) 6.8 [Expand/Collapse Oracle BlueKai Data Management Platform](#) Overall Usability Score 6.8 Usability Score Breakdown Ease of Admin Average: 8.1 7.4 Ease of Use Average: 8.1 7.5 Meets Requirements Average: 8.2 8.0 Customer Segment Breakdown Small Business 12% Mid Market 41% Enterprise 47% [Expand/Collapse V12 Data](#) #13 [![V12 Data](https://images.g2crowd.com/uploads/product/hd_favicon/1495032153/v12-data.jpg "V12 Data")](/products/v12-data/reviews) [V12 Data](/products/v12-data/reviews) 6.5 [Expand/Collapse V12 Data](#) Overall Usability Score 6.5 Usability Score Breakdown Ease of Admin Average: 8.1 6.7 Ease of Use Average: 8.1 7.5 Meets Requirements Average: 8.2 7.2 Customer Segment Breakdown Small Business 60% Mid Market 23% Enterprise 16% [Expand/Collapse Nielsen Marketing Cloud](#) #14 [![Nielsen Marketing Cloud](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_1ac68b139a2f19744cd92d2ddc67c1a7/nielsen-marketing-cloud.jpg "Nielsen Marketing Cloud")](/products/nielsen-marketing-cloud/reviews) [Nielsen Marketing Cloud](/products/nielsen-marketing-cloud/reviews) 6.4 [Expand/Collapse Nielsen Marketing Cloud](#) Overall Usability Score 6.4 Usability Score Breakdown Ease of Admin Average: 8.1 7.0 Ease of Use Average: 8.1 6.8 Meets Requirements Average: 8.2 6.5 Customer Segment Breakdown Small Business 31% Mid Market 26% Enterprise 43%