Google Audience Center Reviews & Product Details

It's easily accessible within campaigns, targeting various regions is possible, you can import and export audiences. Review collected by and hosted on G2.com.

navigating the UI is a pain, can't segment audiences according to common categories that should be available. Review collected by and hosted on G2.com.

Google Audience Center is a comprehensive digital marketing tool that helps advertisers to manage their target audience data and create effective advertising campaigns.

It has a user-friendly interface and offers a range of tools and resources to help advertisers get the most out of the platform. Review collected by and hosted on G2.com.

Privacy: Google Audience Center complies fully with data privacy laws. However some users may still have reservations about how their personal information is used and handled.

Cost: Because Google Audience Center is a premium platform, it might be pricey for smaller companies or groups with tighter budgets for advertising. Review collected by and hosted on G2.com.

It is super easy to use. It is synced up with all of the other google applications so you can combine all the data you have. Review collected by and hosted on G2.com.

The dashboard can be somewhat challenging to understand. You need to be technical, and if not the platform could not be very helpful. Review collected by and hosted on G2.com.

The easy it is to use! It's integrated with all google applications, all the data you receive. Review collected by and hosted on G2.com.

At firs is not that easy to use, but in a few days you got it 100% Review collected by and hosted on G2.com.

The ability to easily segment my audience to target them better! This allows me to really target my advertising, thereby showing potential customers exactly what they want, and helping me find extra niche groups of consumers I can market too. It's Great!! Not to mention the added benefit of seriously increasing my ROI! Review collected by and hosted on G2.com.

It can be overwhelming, the learning curve is steep, and the tips only help you learn the very basics. It's tough, sometimes, to deal with the segmenting, and it can get so granular, that it almost doesn't matter. The hardest part is navigating all of the options. There is SO much to do with this, that its almost too much, and it may be off putting to new users. Review collected by and hosted on G2.com.

The most helpful thing about google audience center is the team of consultants that it provides that are always there to help with any questions or difficulties that may come up during the utilization process. I feel like I may have bothered them with even too many questions but they were always gracious and quick to respond to all my inquiries and needs. Even for things that they did not know they would always redirect me to someone who could help. Review collected by and hosted on G2.com.

The only downside about this is that some of the things were not intuitive to use. I was not a marketing major or someone who was trained in marketing, so picking everything up was more difficult for me. Ultimately though I did get the hang of how to use the various functions and manage customer data in order to target them more appropriately. Review collected by and hosted on G2.com.

How easy it is to slice and dice different metrics Review collected by and hosted on G2.com.

It can be difficult to find details on specific pages/assets Review collected by and hosted on G2.com.

It has allowed me to keep up with the analytics of a couple of my businesses a little better. Review collected by and hosted on G2.com.

I don’t like that it’s time consuming, but that’s is no fault of theirs. I need to schedule better. Review collected by and hosted on G2.com.

I like the way it works within the Google 'ecosystem' of products. It integrates , but also allows some granularity of each component, especially for reporting purposes. This includes both Google and 3rd party data which is critical for us, as we utilize audience segmentation. Review collected by and hosted on G2.com.

I think the offerings at Adobe might be more robust, but I am not sure this will impact 75% + of all users Review collected by and hosted on G2.com.

It’s a very complete product which will help you manage better your websites, I mainly use the analytics part however it’s extremely complete and can be as complex as you want it to be, however I do recommend reading the tutorials and maybe even take a class on it to get its full potential. Review collected by and hosted on G2.com.

It can turn really complex and you can easily mess things up if you are not trained properly, so I recommend a good setup and know really what you change if you make any changes. Review collected by and hosted on G2.com.