# Google Audience Center Reviews **Vendor:** Google **Category:** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Average Rating:** 4.1/5.0 **Total Reviews:** 18 ## About Google Audience Center Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers. ## Google Audience Center Reviews ### 1. Helped me get insights for my ad audiences **Rating:** 3.5/5.0 stars **Reviewed by:** An R. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2023 **What do you like best about Google Audience Center?** It's easily accessible within campaigns, targeting various regions is possible, you can import and export audiences. **What do you dislike about Google Audience Center?** navigating the UI is a pain, can't segment audiences according to common categories that should be available. **What problems is Google Audience Center solving and how is that benefiting you?** Used the audience manager to get information about my google ads and refine my ad targeting. I started targeting older audiences after anlysing data. ### 2. Google Audience Center Review **Rating:** 4.5/5.0 stars **Reviewed by:** Rishabh C. | Tech Intern, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2023 **What do you like best about Google Audience Center?** Google Audience Center is a comprehensive digital marketing tool that helps advertisers to manage their target audience data and create effective advertising campaigns. It has a user-friendly interface and offers a range of tools and resources to help advertisers get the most out of the platform. **What do you dislike about Google Audience Center?** Privacy: Google Audience Center complies fully with data privacy laws. However some users may still have reservations about how their personal information is used and handled. Cost: Because Google Audience Center is a premium platform, it might be pricey for smaller companies or groups with tighter budgets for advertising. **What problems is Google Audience Center solving and how is that benefiting you?** The integration of Google Audience Center with other data sources, such as Google Analytics, is one of its distinct advantages. This gives me a thorough understanding of their target audience and enables me to make wise decisions about advertising strategy. ### 3. Good tool for getting information about users **Rating:** 4.0/5.0 stars **Reviewed by:** Ben V. | Senior Media Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2023 **What do you like best about Google Audience Center?** It is super easy to use. It is synced up with all of the other google applications so you can combine all the data you have. **What do you dislike about Google Audience Center?** The dashboard can be somewhat challenging to understand. You need to be technical, and if not the platform could not be very helpful. **What problems is Google Audience Center solving and how is that benefiting you?** Combine customer data so we have the most accurate information possible from difference sources ### 4. Take all the data you need about your clients. **Rating:** 4.5/5.0 stars **Reviewed by:** Carlos O. | Empleado en prácticas, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2022 **What do you like best about Google Audience Center?** The easy it is to use! It's integrated with all google applications, all the data you receive. **What do you dislike about Google Audience Center?** At firs is not that easy to use, but in a few days you got it 100% **What problems is Google Audience Center solving and how is that benefiting you?** With Google Audience Center I can have a lot of informations, about my clients, so I can focus on study them more. ### 5. Google Audience Center is a Great Insight Tool if you really want to segment your audience. **Rating:** 4.5/5.0 stars **Reviewed by:** Jordan M. A. | Independent Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2020 **What do you like best about Google Audience Center?** The ability to easily segment my audience to target them better! This allows me to really target my advertising, thereby showing potential customers exactly what they want, and helping me find extra niche groups of consumers I can market too. It's Great!! Not to mention the added benefit of seriously increasing my ROI! **What do you dislike about Google Audience Center?** It can be overwhelming, the learning curve is steep, and the tips only help you learn the very basics. It's tough, sometimes, to deal with the segmenting, and it can get so granular, that it almost doesn't matter. The hardest part is navigating all of the options. There is SO much to do with this, that its almost too much, and it may be off putting to new users. **Recommendations to others considering Google Audience Center:** If you have the time to learn a very detailed, but often not well explained Audience segmentation program, then Google Audience Center is for you. Their expert live advice is great, but it can be difficult to translate a problem without having to give remote access, so if you're uncomfortable with that, you may want to look elsewhere. **What problems is Google Audience Center solving and how is that benefiting you?** Google Audience Center has allowed me to target potential clients and run advertising targeted directly to them, like mentioning in the ad they see the SPECIFIC item they looked at. It has also helped me find niche groups who are interested in my products, but that I never thought of. By doing all of this, Google Audience Center allows me to spend the same amount of money on advertising but increase my ROI significantly. It has been amazing! ### 6. Solid Product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Google Audience Center?** The most helpful thing about google audience center is the team of consultants that it provides that are always there to help with any questions or difficulties that may come up during the utilization process. I feel like I may have bothered them with even too many questions but they were always gracious and quick to respond to all my inquiries and needs. Even for things that they did not know they would always redirect me to someone who could help. **What do you dislike about Google Audience Center?** The only downside about this is that some of the things were not intuitive to use. I was not a marketing major or someone who was trained in marketing, so picking everything up was more difficult for me. Ultimately though I did get the hang of how to use the various functions and manage customer data in order to target them more appropriately. **Recommendations to others considering Google Audience Center:** Definitely use their team of experts who will find answers for you! **What problems is Google Audience Center solving and how is that benefiting you?** We’re not specifically solving problems but more so raising awareness for these microscopes that we are building and how useful they are in education and even other aspects of life such as veterinarian medicine. ### 7. Using Google Audience Center **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Google Audience Center?** How easy it is to slice and dice different metrics **What do you dislike about Google Audience Center?** It can be difficult to find details on specific pages/assets **What problems is Google Audience Center solving and how is that benefiting you?** For our marketing team, knowing exactly which changes lead to big differences is crucial. This platform helps us do this. ### 8. This is a good software and fairly easy to use. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Google Audience Center?** It has allowed me to keep up with the analytics of a couple of my businesses a little better. **What do you dislike about Google Audience Center?** I don’t like that it’s time consuming, but that’s is no fault of theirs. I need to schedule better. **What problems is Google Audience Center solving and how is that benefiting you?** I like that it allows me to link different information together. ### 9. Google Audience Center Review - well worth it **Rating:** 4.0/5.0 stars **Reviewed by:** John G. | Senior Digital Programs Marketing Manager – Audience Acquisition & Engagement , Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2018 **What do you like best about Google Audience Center?** I like the way it works within the Google 'ecosystem' of products. It integrates , but also allows some granularity of each component, especially for reporting purposes. This includes both Google and 3rd party data which is critical for us, as we utilize audience segmentation. **What do you dislike about Google Audience Center?** I think the offerings at Adobe might be more robust, but I am not sure this will impact 75% + of all users **What problems is Google Audience Center solving and how is that benefiting you?** We needed to integrate our Google analytics data with third party (Dimension) data to build a demographic profile to understand our marketing effort - at first on a pilot program, and then with a larger scale rollout. This platform was instrumental for us to attain those insights, leading to actionable business decisions ### 10. Great Product Must Study to Use it **Rating:** 4.5/5.0 stars **Reviewed by:** Juan Carlos M. | Gerente de Servicio al Cliente Online, Entertainment, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about Google Audience Center?** It’s a very complete product which will help you manage better your websites, I mainly use the analytics part however it’s extremely complete and can be as complex as you want it to be, however I do recommend reading the tutorials and maybe even take a class on it to get its full potential. **What do you dislike about Google Audience Center?** It can turn really complex and you can easily mess things up if you are not trained properly, so I recommend a good setup and know really what you change if you make any changes. **Recommendations to others considering Google Audience Center:** Since it’s a Google product it allows you to target specific audiences and it’s extremely powerful regarding the analytical part and groups, just make sure you are instructed correctly before deploying to avoid any mistakes. **What problems is Google Audience Center solving and how is that benefiting you?** It allows me to target and engage particular clients and track and target them. This also helps me tailor offers for specific groups and also allows me to keep track and even create groups that I didn’t know they existed. ## Google Audience Center Discussions - [What is Google Audience Center used for?](https://www.g2.com/discussions/what-is-google-audience-center-used-for) - [View Google Audience Center pricing details and edition comparison](https://www.g2.com/products/google-audience-center/reviews/google-audience-center-review-570731?section=pricing&secure%5Bexpires_at%5D=2026-05-28+20%3A54%3A06+-0500&secure%5Bsession_id%5D=f2fcdc54-1514-41e4-ba9f-916dd9903afd&secure%5Btoken%5D=95f4c1f681c422ee4d4b0685b19ceb33f0eafc9adf2ade0fbbf67198c89d819b&format=llm_user) ## Google Audience Center Features **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Export Tools **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization ## Top Google Audience Center Alternatives - [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews) - 4.0/5.0 (25 reviews) - [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) - 4.3/5.0 (113 reviews) - [Oracle BlueKai Data Management Platform](https://www.g2.com/products/oracle-bluekai-data-management-platform/reviews) - 3.9/5.0 (19 reviews)