--- title: Permutive Reviews meta\_title: 'Permutive Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 87 reviews by the users' company size, role or industry to find out how Permutive works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 87 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### Permutive Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users praise the **user-friendly interface** of Permutive, highlighting its simplicity and effective audience creation process. [(5 mentions)](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1360111&qs=pros-and-cons#reviews) Users value the **easy integrations** with major platforms, making audience creation and data import seamless and efficient. [(5 mentions)](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1997095&qs=pros-and-cons#reviews) Users appreciate the **user-friendly interface and easy event collection** , simplifying audience creation and enhancing data insights. [(5 mentions)](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1997091&qs=pros-and-cons#reviews) Users appreciate the **wide range of integrations** offered by Permutive, enhancing data capabilities and audience segmentation. [(4 mentions)](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1360009&qs=pros-and-cons#reviews) Users commend Permutive for its **excellent customer support** , which enhances overall experience and satisfaction with the platform. [(3 mentions)](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1359904&qs=pros-and-cons#reviews) Users experience **data inaccuracy** with Permutive, particularly when integrating with Facebook Ads due to audience discrepancies. [(3 mentions)](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1997074&qs=pros-and-cons#reviews) Users find the **complex setup** challenging, particularly with advanced configurations and lack of publisher-specific guidance. [(1 mentions)](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1997076&qs=pros-and-cons#reviews) Users find the **restricted access to data** and additional charges for add-ons frustrating and limiting. [(1 mentions)](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1359889&qs=pros-and-cons#reviews) Users find Permutive to be an **expensive product** , which may limit accessibility for some companies. [(1 mentions)](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1360094&qs=pros-and-cons#reviews) Users note **limited features** such as slow information loading and lack of clicktracker options, suggesting room for improvement. [(1 mentions)](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=2155001&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Permutive ##### 1. Ease of Use Users praise the **user-friendly interface** of Permutive, highlighting its simplicity and effective audience creation process. [ See 5 mentions ](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1360111&qs=pros-and-cons#reviews) See Related User Reviews ![Danilo P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Danilo P.") DP Danilo P. Enterprise (\> 1000 emp.) 5.0/5 "It's very nice! Permutive is the best DMP that I've worked with" What do you like about Permutive? Permutive is a DMP with a very user-friendly interface and an easy-to-navigate structure. The event collection process is excellent, which simplifies ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Permutive is a Publishers path to the future" What do you like about Permutive? Permutive constantly takes publisher feedback on how their product works, how it can work with other vendors, while keeping the publishers main goals ##### 2. Easy Integrations Users value the **easy integrations** with major platforms, making audience creation and data import seamless and efficient. [ See 5 mentions ](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1997095&qs=pros-and-cons#reviews) See Related User Reviews ![Danilo P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Danilo P.") DP Danilo P. Enterprise (\> 1000 emp.) 5.0/5 "It's very nice! Permutive is the best DMP that I've worked with" What do you like about Permutive? Permutive is a DMP with a very user-friendly interface and an easy-to-navigate structure. The event collection process is excellent, which simplifies ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Permutive is a Publishers path to the future" What do you like about Permutive? Permutive constantly takes publisher feedback on how their product works, how it can work with other vendors, while keeping the publishers main goals ##### 3. Features Users appreciate the **user-friendly interface and easy event collection** , simplifying audience creation and enhancing data insights. [ See 5 mentions ](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1997091&qs=pros-and-cons#reviews) See Related User Reviews ![Danilo P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Danilo P.") DP Danilo P. Enterprise (\> 1000 emp.) 5.0/5 "It's very nice! Permutive is the best DMP that I've worked with" What do you like about Permutive? Permutive is a DMP with a very user-friendly interface and an easy-to-navigate structure. The event collection process is excellent, which simplifies ![Alistair S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alistair S.") AS Alistair S. Mid-Market (51-1000 emp.) 4.5/5 "The best DMP in the market" What do you like about Permutive? Working in media and intelligence for over 20 years, I have used many different tools in my time. What makes Permutive so good is not only the ease w ##### 4. Integrations Users appreciate the **wide range of integrations** offered by Permutive, enhancing data capabilities and audience segmentation. [ See 4 mentions ](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1360009&qs=pros-and-cons#reviews) See Related User Reviews ![Danilo P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Danilo P.") DP Danilo P. Enterprise (\> 1000 emp.) 5.0/5 "It's very nice! Permutive is the best DMP that I've worked with" What do you like about Permutive? Permutive is a DMP with a very user-friendly interface and an easy-to-navigate structure. The event collection process is excellent, which simplifies ![Olaf M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Olaf M.") OM Olaf M. Mid-Market (51-1000 emp.) 4.5/5 "Streamlined Data Platform with Advanced Segmentation Control" What do you like about Permutive? - 1st party driven DNA, independent of 3rd party vendors (no "legacy DMP") - Lean and clean architecture, similar to a data analytics platform, focus ##### 5. Customer Support Users commend Permutive for its **excellent customer support** , which enhances overall experience and satisfaction with the platform. [ See 3 mentions ](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1359904&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Permutive is a Publishers path to the future" What do you like about Permutive? Permutive constantly takes publisher feedback on how their product works, how it can work with other vendors, while keeping the publishers main goals ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 4.5/5 "Collaborative team, responsive support and leading software" What do you like about Permutive? The support from Permutive's technical and client teams is excellent. The software is well-balanced, covering insight and targeting use cases, while r ### 5 Cons or Disadvantages of Permutive ##### 1. Data Inaccuracy Users experience **data inaccuracy** with Permutive, particularly when integrating with Facebook Ads due to audience discrepancies. [ See 3 mentions ](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1997074&qs=pros-and-cons#reviews) See Related User Reviews SK Steven K. Small-Business (50 or fewer emp.) 4.0/5 "Good Tool with Good Customer Support, though your dedication is required" What do you dislike about Permutive? There's a significant discrepancy when I send data to Facebook Ads. A primary reason for this is that Facebook's audience primarily uses their mobile ![Patricia A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patricia A.") PA Patricia A. Mid-Market (51-1000 emp.) 4.0/5 "Tool rating" What do you dislike about Permutive? There is nothing I don't like in particular. If I had to say something it would be the precision of the models, which are very low. ##### 2. Complex Setup Users find the **complex setup** challenging, particularly with advanced configurations and lack of publisher-specific guidance. [ See 1 mentions ](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1997076&qs=pros-and-cons#reviews) See Related User Reviews ![Olaf M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Olaf M.") OM Olaf M. Mid-Market (51-1000 emp.) 4.5/5 "Streamlined Data Platform with Advanced Segmentation Control" What do you dislike about Permutive? - Batch data import very basic when it comes to more advanced configurations (e.g. ingesting structured 1st party data) - Could provide more publishe ##### 3. Data Accessibility Users find the **restricted access to data** and additional charges for add-ons frustrating and limiting. [ See 1 mentions ](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1359889&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 4.5/5 "Collaborative team, responsive support and leading software" What do you dislike about Permutive? Access to certain types of data are restricted and charged as add-ons. ##### 4. Expensive Users find Permutive to be an **expensive product** , which may limit accessibility for some companies. [ See 1 mentions ](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1360094&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Mid-Market (51-1000 emp.) 4.5/5 "Long-standing customer of Permutive" What do you dislike about Permutive? It is an expensive product, which may be prohibitive to some companies. ##### 5. Limited Features Users note **limited features** such as slow information loading and lack of clicktracker options, suggesting room for improvement. [ See 1 mentions ](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=2155001&qs=pros-and-cons#reviews) See Related User Reviews ![Danilo P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Danilo P.") DP Danilo P. Enterprise (\> 1000 emp.) 5.0/5 "It's very nice! Permutive is the best DMP that I've worked with" What do you dislike about Permutive? Information loading can be a bit slow depending on the volume of data and the number of audiences being analyzed, but it doesn't negatively impact per ![Nadeem Q.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nadeem Q.") NQ Nadeem Q. Co-Founder - Managing Director Mid-Market (51-1000 emp.) 4/15/2026 "Feature-Rich but Communication Needs Improvement" 4/5 What do you like best about Permutive? I really like the large variety of features in Permutive that are mostly easy to understand and use. It's the most attractive Data Management Platform (DMP) in the market for me because of their offering. They are continuously developing useful and relevant features while listening to customer and market feedback. I appreciate that they're actively trying to solve challenges in the market, like data collaboration, curation, identity management, and improving the RFP process with features like AI keyword/audience explorer or recommendations. Tools like Planning help my team make our work and the entire RFP workflow more efficient, allowing us to reduce the lead time for offers and provide quicker responses to stakeholders. Review collected by and hosted on G2.com. What do you dislike about Permutive? - New features are often not proactively shared with us, and we're not asked if we want to join a beta. We usually have to screen the change log ourselves or encounter new features late. I'd appreciate a more transparent and collaborative approach here. - Tech Support: Although the quality and response times of Permutive's tech support have improved significantly, we don't always receive satisfactory responses to our inquiries. Sometimes it's due to a lack of necessary knowledge or because no suitable solution is available (e.g., classification modeling). - The classification modeling feature feels like it's still in beta, despite being released years ago. Features like cohort membership or simple cohort name editing are missing. The output of the models is often inexplicable and disappointing, which is why we actively avoid using this feature. Review collected by and hosted on G2.com. What problems is Permutive solving and how is that benefiting you? I use Permutive for personalized audience addressability and getting insights from audience data. It extends small audiences with modeling and helps respond quicker to clients. It also streamlines retargeting and integrates external data. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Jon P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jon P.") JP Jon P. Associate Director Small-Business (50 or fewer emp.) 7/20/2026 "User-Friendly Dashboard, Valuable Insights" 4.5/5 What do you like best about Permutive? I like the ease of use and functionality of Permutive's dashboard. Everything is user-friendly with drop-downs and easy prompts, which makes it very straightforward to navigate. Although I'm not on the dev/tech side, I found the initial setup to be very easy, with any issues being on our side of things. I also appreciate how it connects seamlessly to our ad server GAM. Review collected by and hosted on G2.com. What do you dislike about Permutive? I don't like the third party beta section in the audience insights section. Review collected by and hosted on G2.com. What problems is Permutive solving and how is that benefiting you? I use Permutive for first-party data collection and targeting. It helps us understand users for ad sales, targeting, editorial insights, and consumer marketing. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![George S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "George S.") GS George S. Small-Business (50 or fewer emp.) 4/1/2026 "Intuitive DMP with Comprehensive Features" 5/5 What do you like best about Permutive? I like the ease of use of Permutive; the UX is clean, making it easy to navigate and train someone on. The wide variety of features is brilliant and allows for full management of the digital audience lifecycle. I find the targeting optimization particularly beneficial, especially when cohorts are underperforming and we can't quite figure out why. Also, the initial setup was very easy. Review collected by and hosted on G2.com. What do you dislike about Permutive? I would love to see expanded capability not only across digital but social too. I would love the ability to create and prospect social-specific audiences. Review collected by and hosted on G2.com. What problems is Permutive solving and how is that benefiting you? I use Permutive for managing our digital audiences and monetization planning. It's easy to use with a clean UX, full of features for audience lifecycle management, and brilliant targeting optimization, especially when cohorts underperform. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") UP Verified User in Publishing Enterprise (\> 1000 emp.) 8/11/2021 "A great DMP and tech partner" 5/5 What do you like best about Permutive? Permutive has recently helped build out standardised audiences across multiple publishers for a new marketplace leading to more direct conversations with staff and experiencing great service levels Review collected by and hosted on G2.com. What do you dislike about Permutive? Deeper reporting and detail on audiences, access to measurement tools Review collected by and hosted on G2.com. What problems is Permutive solving and how is that benefiting you? We have been able to harness the power of our first-party data and take innovative products out to market on a regular basis. Review collected by and hosted on G2.com. Show More 5/11/2026 Current UserValidated ReviewerIncentivizedSource: Organic ![Danilo P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Danilo P.") DP Danilo P. Data Analyst Enterprise (\> 1000 emp.) 7/1/2025 "It's very nice! Permutive is the best DMP that I've worked with" 5/5 What do you like best about Permutive? Permutive is a DMP with a very user-friendly interface and an easy-to-navigate structure. The event collection process is excellent, which simplifies audience creation. The connectivity via BigQuery significantly speeds up data import, especially for companies with a huge volume of data. Furthermore, it boasts various integrations with key market platforms like Google DV360, Facebook, and Google Ad Manager. The reports for audience analysis are outstanding, allowing for diverse audience cross-referencing. Review collected by and hosted on G2.com. What do you dislike about Permutive? Information loading can be a bit slow depending on the volume of data and the number of audiences being analyzed, but it doesn't negatively impact performance. However, it would be important to improve this. The pixel option is somewhat limited when you need to send it to capture audiences on other platforms. It would be interesting to also have a clicktracker option. Review collected by and hosted on G2.com. What problems is Permutive solving and how is that benefiting you? Ease in audience management. The plans also greatly benefited our analyses. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") AO Verified User in Online Media Mid-Market (51-1000 emp.) 1/13/2025 "Permutive is a Publishers path to the future" 5/5 What do you like best about Permutive? Permutive constantly takes publisher feedback on how their product works, how it can work with other vendors, while keeping the publishers main goals in mind. Having a DMP is nice, having an integrated solution that is a DMP plus so much more is what Permutive is evolving into each year. It is an easy to use platform that many teams see value in besides the sales org. It helps us drive more informed decisions across all areas of our business. If we do not see a function we need or would like, the Support team is patient with trouble shooting. Review collected by and hosted on G2.com. What do you dislike about Permutive? Transparency of information or sourcing in certain areas makes future work a bit more difficult. If the connection is not something, you can toggle after creation. Every team is built differently, though, and our team might be only one of the few challenged by this. Review collected by and hosted on G2.com. What problems is Permutive solving and how is that benefiting you? They solved our data clean room issues by offering that as a service to connect to advertisers, while also bringing us campaigns from advertisers we were not currently actively engaged with. Review collected by and hosted on G2.com. Show More 6/24/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite SK Steven K. Ad Ops/ Campaign Manager Small-Business (50 or fewer emp.) 12/1/2020 "Good Tool with Good Customer Support, though your dedication is required" 4/5 What do you like best about Permutive? Easy to collect audience data to retarget. Easy to retarget who visited specific landing pages, article pages. Their tech support is pretty quick and accurate. Review collected by and hosted on G2.com. What do you dislike about Permutive? There's a significant discrepancy when I send data to Facebook Ads. A primary reason for this is that Facebook's audience primarily uses their mobile app, whereas the data we collect comes mainly from desktop and mobile web browsers. Review collected by and hosted on G2.com. Recommendations to others considering Permutive: You better have an audience data specialists who can plan out short term use purpose and long term use purpose. Review collected by and hosted on G2.com. What problems is Permutive solving and how is that benefiting you? It's easy to retarget audiences who visited specific landing pages or articles. Plus, it provides valuable audience insights for those particular visitors. Review collected by and hosted on G2.com. Show More 6/25/2025 Current UserValidated ReviewerSource: Organic ![Alistair S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alistair S.") AS Alistair S. Head of Commercial Data & Insight Mid-Market (51-1000 emp.) 1/15/2025 "The best DMP in the market" 4.5/5 What do you like best about Permutive? Working in media and intelligence for over 20 years, I have used many different tools in my time. What makes Permutive so good is not only the ease when building segmentation but the mass of insights, data and intelligence it brings which benefits multiple areas of our business not only the commerical stakeholders. Permutive software goes so much further than other DMP's in helping to understand in build large or even niche audiences using mutliple differnt identifiers. Justification has never been more important for buyers and being able to provide the intelligence of who the audience is and how they behave gives the buyers and ourselves as a media owner peace of mind Review collected by and hosted on G2.com. What do you dislike about Permutive? There are very few things to dislike about Permutive. Probably the only frustration is that Permtutive are so good in looking at audiences and intelligence for standard display campaigns, I want to be able to do this for all areas of the business especially in brand/native solutions, so I maximise the insights i get across a wider area of my business Review collected by and hosted on G2.com. What problems is Permutive solving and how is that benefiting you? With the focus being on declared and first party data, as a media owner we are trying to collect more of oue own data as well as working with trustworthy second party data providers. Permtuive are aware of this market trend and have build a connectivity tool that allows data to flow much more smothly into the tool, but also importantly to be exported out it as well Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Olaf M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Olaf M.") OM Olaf M. Team Lead Programmatic Data & BI Mid-Market (51-1000 emp.) 2/15/2022 "Streamlined Data Platform with Advanced Segmentation Control" 4.5/5 What do you like best about Permutive? - 1st party driven DNA, independent of 3rd party vendors (no "legacy DMP") - Lean and clean architecture, similar to a data analytics platform, focused on different event types, giving you a clear understanding of where your data comes from and what you can do with it (no marketing data gobbledygook) - A well-designed and structured platform with good UX - Transparent and complex cohort modelling, giving publishers complete control over segmentation. You need to be at least a little experienced in audience segmentation and spend some time in the initial setup at the beginning - Real-time data processing at the edge (not just on paper), good performance in the ad tech stack (even in a GDPR environment) - Event streaming to data warehouse (Google Cloud) gives your BI many more possibilities (e.g. for product development or real-time dashboard for editors). - Supports a wide range of platforms and integrations (web and app, TV SDK), server side and ad technology frameworks (Prebid) - Slim, customisable script ready to handle additional publisher parameters - Integration with GAM works perfectly - Excellent and proactive support team - monitor traffic for anomalies - Feature development based on publisher input - bringing in demand opportunities Review collected by and hosted on G2.com. What do you dislike about Permutive? - Batch data import very basic when it comes to more advanced configurations (e.g. ingesting structured 1st party data) - Could provide more publisher specific best practices (share smart segment how to's, etc) Review collected by and hosted on G2.com. What problems is Permutive solving and how is that benefiting you? - becoming independant from third-party data vendors - implementing first party data strategy - Real-time (client side) segmentation - Advanced contextual targeting and content classification (NLP) - Full transparency and control over cohorts /segments - Enrich the data platform with further insights for business intelligence Review collected by and hosted on G2.com. Show More 1/15/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Marin K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marin K.") MK Marin K. Chief Monetization Officer Mid-Market (51-1000 emp.) 1/10/2025 "Great, versatile tool that actually does what it is supposed to do" 5/5 What do you like best about Permutive? Great and versatile DMP. It offers lots of integrations out of the box, intuitive dashboards, and basically endless opportunities for fine-tuning, experimenting, and improving both direct and open market campaigns. Premium customer support and ease of implementation are among the best on the market, and you also benefit from the expertise of Permutive teams. It's great to have access to their know-how in building custom audiences and increasing eCPMs, especially if you are at the beginning of your first-party data utilization journey. I especially like the premium and innovative feel when working with Permutive. The product is constantly improving with new features launching regularly, mostly based on customer feedback. Permutive is a great tool that does exactly what it is supposed to do if you know how to use it. Review collected by and hosted on G2.com. What do you dislike about Permutive? Like all products working with huge amounts of data ocasionally you will experience bugs or parts of the system not working as advertised. But usually these errors are resolved quickly and efficiently. Review collected by and hosted on G2.com. What problems is Permutive solving and how is that benefiting you? Increasing the efficency of our direct and open market deals by using first party data to create custom audiences. Review collected by and hosted on G2.com. 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