Oracle Data Cloud Reviews & Product Details

Oracle Data Cloud Overview

What is Oracle Data Cloud?

Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consumer understanding, so you know more about who your customers are, what they do, where they go, and what they buy.

Oracle Data Cloud Details
Product Description

Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consumer understanding, so you know more about who your customers are, what they do, where they go, and what they buy.


Seller Details
Seller
Oracle
Ownership
NYSE:ORCL
Company Website
Phone
+1 (650) 506-7000
Year Founded
1977
HQ Location
Redwood Shores, CA
Total Revenue (USD mm)
$39,506
Twitter
@Oracle
778,474 Twitter followers
LinkedIn® Page
www.linkedin.com
186,456 employees on LinkedIn®
Description

Oracle Corporation develops, manufactures, markets, hosts, and supports database and middleware software, applications software, and hardware systems.

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Oracle Data Cloud Reviews

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Director, Data Strategy and Architecture
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Ease and simplicity of UI. Easy to find audiences and options for potential insights you can garner from those audiences. Very straightforward in terms of ability to locate the data you have ingested, view and create audiences with the and other data, and pull audience insights. Review collected by and hosted on G2.com.

What do you dislike?

The audience insights are strong, but the media insights are not as strong as one would like. It can build strong audience profiles for insights and media strategy, but frequency management and measuring diminishing returns based on engagement is limited. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Collecting 1P data signals and then using ODC to index against those 1P data signals and identify audience attributes that best align with our client 1P data Review collected by and hosted on G2.com.

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Corporate Recruiter
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It really helped turn data into something - that was helpful and provide an understanding of the company's customers. I do not use it now but used it briefly in the past! It being a complete integrated cloud which offers software as a service. Review collected by and hosted on G2.com.

What do you dislike?

I don't have a negative comment. Only because I didn't use it for too long, to have a negative opinion. I feel like it is user friendly and really helps a company understand the customers they have. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Taking data and forming it to something elaborate.

Oracle data cloud is a complete integrated cloud which offers services across software as a service, platform as a service and infrastructure as a service.

There are several steps to it and different ways it can help a business. I enjoyed the time I worked with it, but wish I could of had more to learn and become more familiar with all the things it can help/do. Review collected by and hosted on G2.com.

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UB
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The unity it can bring within the Marketing team, and gets the IT peeps bought in. It has helped strengthen our insights and depth of data. We were able to tighten the customer journey through the data and better understand our triggers. We were able to see our campaign goals and in utilizing the insights it made it simple for our marketing team to engage in the trending conversations. Review collected by and hosted on G2.com.

What do you dislike?

Cost, the licensing can get quite expensive. Plus if you are using multiple computers, each will need a license. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Truly a great tool and best in market to provide insights your marketing team can actually act on. It improved our View-ability and our CTR was awesome. I enjoyed working their system, was very easy to operate and drill into the data. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We used it to determine our customer journey and produce scoring system. See where the data was slipping and were we were strong in our engagement. Review collected by and hosted on G2.com.

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UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

the easy upload of data to the cloud as well as access the data from anywhere. It makes it easy to access any vm as well as having very few glitches or downtime for any server you have running on the cloud.It is also very easy to manage with a downloadable app that you can view performance on Review collected by and hosted on G2.com.

What do you dislike?

nothing with this software I dislike they are needed and useful.I like ht euser interfeca for aws servers management a little bit better but both do the same thing it is just one is more user friendly. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

use it for everything data driven Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

holding data on the cloud so it does not fill up any hardware device to much.Managing remote servers from the touch of a button.Setting flags on data limits. Review collected by and hosted on G2.com.

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UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Mostly just the functionality. It's giving us the capability to share across departments in our organization. Review collected by and hosted on G2.com.

What do you dislike?

Sharp learning curve if you aren't used to it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Mostly just sharing things rapidly. Review collected by and hosted on G2.com.

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Product Management
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
What do you like best?

Great variety of audiences, purposes, etc. Review collected by and hosted on G2.com.

What do you dislike?

Almost too many to keep up with! Sometimes tricky to tell what you really need. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Connecting with the required audiences and the right consumers. Review collected by and hosted on G2.com.

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Social Media Specialist
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

When Facebook announced they were dropping their advanced targeting and third party vendors, we were in a bit of a panic, but with our strong partnership with Oracle and their strong partnership with Facebook, we were able to maintain strong, detailed targeting with Facebook ads. Their customer service team and partner reps are extremely responsive and helpful, helping solve any issues or glitches come up quickly. Review collected by and hosted on G2.com.

What do you dislike?

The switch from their data living in Facebook natively to living outside the platform and being imported in has been complicated and complex. I'm not sure how much of the issues are springing from Facebook and how many are from Oracle's side. Getting everything switched over has been a long and complicated process, but the team at Oracle is very responsive. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

The support team at Oracle is phenomenal and their trainings are top notch. The data they have available is second to none and has really helped improve a lot of our Facebook ad campaigns. The data gave us better results when paired with Facebook's advanced targeting, before Facebook removed their data, but Oracle's solution is better than the alternative - not having good targeting for ads. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We continue to have some of the best targeting in the world for our Facebook campaigns because of Oracle Data Cloud. Our preferred partnership with them allows us to continue running high-quality campaigns for our clients that continue to target the most qualified audiences. Review collected by and hosted on G2.com.

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UT
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
What do you like best?

best product to use collect massive data. agile and flexible. response smoothly and quickkly Review collected by and hosted on G2.com.

What do you dislike?

basicly it s not suit'bal for work with different team Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

incentive management' realtime monitoring and repporting Review collected by and hosted on G2.com.

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UE
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
What do you like best?

I like it that it is very reliable and easy to use. Review collected by and hosted on G2.com.

What do you dislike?

Documentation is fine but need a few improvement. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am saving my critical on the cloud. Review collected by and hosted on G2.com.

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Assistant General Manager at Joël Robuchon***
Restaurants
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The efficiency and how quick and easy it is to obtain customer data Review collected by and hosted on G2.com.

What do you dislike?

The fact that we do not get a better price if we order several customer data samples Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Datalogix is absolutely great if you intend to expose your marketing strategy and make sure that you are targeting the right audience. Also, quite happy to know that Oracle decided to purchase the company and develop that tool even more thanks to great financial means. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Targeting the right audience with our marketing strategy Review collected by and hosted on G2.com.

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UA
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Offers high level data for advertising on platforms Review collected by and hosted on G2.com.

What do you dislike?

The audiences that are offered do change from time to time Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Using data to target exact customers Review collected by and hosted on G2.com.

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William Tidey
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

I like how they are able to help people with advertisement campaings. Review collected by and hosted on G2.com.

What do you dislike?

I dislike how it is a slow prosess to get the information needed. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I recommend all businesses use datalogix to make their marketing campaigning easier. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

My company uses Datalogix to find the best way to advertise. Review collected by and hosted on G2.com.

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Operations/ HR Asst Manager
Hospital & Health Care
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Easy to understand. All information in concise and simple. Review collected by and hosted on G2.com.

What do you dislike?

Was difficult to mesh to other data that was previously usef Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Easy to map operational goals following data Review collected by and hosted on G2.com.

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UR
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I love the ease of use. They make it so that pretty much anyone can use this software. Review collected by and hosted on G2.com.

What do you dislike?

I dislike how buggy things tend to be. I feel like there's always an issue that needs to be fixed, but that could also be their ancient computers. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Datalogix provides the best way to organize customer information and put it to good use. Review collected by and hosted on G2.com.

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UR
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I love how resourceful and helpful Datalogix is in helping our company connect with our clients. Review collected by and hosted on G2.com.

What do you dislike?

I dont have any issues with Datalogix. I love everything about it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Pin pointing what our customer's needs and wants are to help us better serve them. Review collected by and hosted on G2.com.

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AI
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I love the user experience, it’s easy to use! Review collected by and hosted on G2.com.

What do you dislike?

I think some of the data they are collecting is irrelevant and not useful. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We used to collect data in recruitment to see what roles candidates are looking at. Review collected by and hosted on G2.com.

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UE
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

What I loved about Datalogix was that is was easy to use and very helpful in understanding and sorting data. Review collected by and hosted on G2.com.

What do you dislike?

I truly don’t dislike anything about Datalogix! It’s a wonderful app! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

No business problems Review collected by and hosted on G2.com.

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AF
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Its very effective and I find it helpful Review collected by and hosted on G2.com.

What do you dislike?

It doesnt have many features and i would like it to update Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Time management Review collected by and hosted on G2.com.

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UC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Targeted Information is really at granular level. Review collected by and hosted on G2.com.

What do you dislike?

Not too sure about privacy concerns. The company should address these concerns Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Targeted advertising Review collected by and hosted on G2.com.

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AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The Oracle Data cloud has a large amount of data segments as well as audiences from other data provider partners. Review collected by and hosted on G2.com.

What do you dislike?

The integration setup and monthly minimums are not cheap. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We utilize ODC to help layer onto our own datasets when running campaigns. Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

It's easy to access 3rd party data to create custom audience. Review collected by and hosted on G2.com.

What do you dislike?

The UI seems a bit primitive and not modern. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have very much improved the campaign response when using the audience data available in ODC. Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Helpful multi-model and dimensional database system for online vendors and data transactions. User interface is pretty good and easy to use for newbies Review collected by and hosted on G2.com.

What do you dislike?

Can be very slow depending on the compression rate and might need to be redone when used with certain models. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Data warehousing and data processing for client files and website analytics. Review collected by and hosted on G2.com.

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CR
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Pinpoint who to target based on purchasing behavioral patterns to maximize marketing messages. Review collected by and hosted on G2.com.

What do you dislike?

Consumers feel the data used to create specific messages directed to them can be seen as too creepy. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Datalogix is great way to enhance your data with targeting in the most precise way. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Creating relevant, highly targeted campaigns to consumers. We've been able to safely marry data with vendors using Datalogix. Review collected by and hosted on G2.com.

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CM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

They have very good industry penetration. Review collected by and hosted on G2.com.

What do you dislike?

Total lack of transparency in their retailer makeup for creating audiences as well as who is included in reporting out. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Revenue sharing has been a benefit since they are using our audiences. The value could be greater if they were open about reporting. Review collected by and hosted on G2.com.

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Online Display Media Buyer
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Not only does Datalogix have the most expansive set of predetermined purchase based targeting segments in the market, they are willing to create custom segments to fit your clients' needs. Their support staff is attentive and they are willing to negotiate to provide you the best deal. They've also released the Buy Through Rate product that allows users to see which of their publisher partners that is plugged in the tool is the most efficient at reaching actual purchasers of a product. Also, their offline sales lift study is a great way to determine future partnerships with those pubs that boost offline sales the most. Review collected by and hosted on G2.com.

What do you dislike?

They do not have scale with rich media units and sometimes that is needed for CPG campaigns. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Use for purchase based targeting campaigns with offline sales objectives. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Purchase based targeting is the only way to reach users who have already shown interest in your product in the offline world. Review collected by and hosted on G2.com.

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