Oracle Data Cloud Reviews & Product Details

When Facebook announced they were dropping their advanced targeting and third party vendors, we were in a bit of a panic, but with our strong partnership with Oracle and their strong partnership with Facebook, we were able to maintain strong, detailed targeting with Facebook ads. Their customer service team and partner reps are extremely responsive and helpful, helping solve any issues or glitches come up quickly.

The switch from their data living in Facebook natively to living outside the platform and being imported in has been complicated and complex. I'm not sure how much of the issues are springing from Facebook and how many are from Oracle's side. Getting everything switched over has been a long and complicated process, but the team at Oracle is very responsive.

The support team at Oracle is phenomenal and their trainings are top notch. The data they have available is second to none and has really helped improve a lot of our Facebook ad campaigns. The data gave us better results when paired with Facebook's advanced targeting, before Facebook removed their data, but Oracle's solution is better than the alternative - not having good targeting for ads.

We continue to have some of the best targeting in the world for our Facebook campaigns because of Oracle Data Cloud. Our preferred partnership with them allows us to continue running high-quality campaigns for our clients that continue to target the most qualified audiences.

The efficiency and how quick and easy it is to obtain customer data

The fact that we do not get a better price if we order several customer data samples

Datalogix is absolutely great if you intend to expose your marketing strategy and make sure that you are targeting the right audience. Also, quite happy to know that Oracle decided to purchase the company and develop that tool even more thanks to great financial means.

Targeting the right audience with our marketing strategy

I like how they are able to help people with advertisement campaings.

I dislike how it is a slow prosess to get the information needed.

I recommend all businesses use datalogix to make their marketing campaigning easier.

My company uses Datalogix to find the best way to advertise.

Not only does Datalogix have the most expansive set of predetermined purchase based targeting segments in the market, they are willing to create custom segments to fit your clients' needs. Their support staff is attentive and they are willing to negotiate to provide you the best deal. They've also released the Buy Through Rate product that allows users to see which of their publisher partners that is plugged in the tool is the most efficient at reaching actual purchasers of a product. Also, their offline sales lift study is a great way to determine future partnerships with those pubs that boost offline sales the most.

They do not have scale with rich media units and sometimes that is needed for CPG campaigns.

Use for purchase based targeting campaigns with offline sales objectives.

Purchase based targeting is the only way to reach users who have already shown interest in your product in the offline world.

The Oracle Data cloud has a large amount of data segments as well as audiences from other data provider partners.

The integration setup and monthly minimums are not cheap.

We utilize ODC to help layer onto our own datasets when running campaigns.

It's easy to access 3rd party data to create custom audience.

The UI seems a bit primitive and not modern.

We have very much improved the campaign response when using the audience data available in ODC.

Easy to understand. All information in concise and simple.

Was difficult to mesh to other data that was previously usef

Easy to map operational goals following data

I love the ease of use. They make it so that pretty much anyone can use this software.

I dislike how buggy things tend to be. I feel like there's always an issue that needs to be fixed, but that could also be their ancient computers.

Datalogix provides the best way to organize customer information and put it to good use.

What I like the best about Datalogix (DLX) is how they enable advertisers to build and target audiences composed of both online and offline sales data. This is a unique and extremely valuable offering that many clients demand, especially high spending direct response clients with large offline costumer base.

Implementation of the DLX pixel in ad ops requires a more intricate and often needlessly difficult campaign set up. There is often a unique DLX pixel per placement and rarely is there a universal macro pixel solution to streamline implementation which would thereby reduce the chance of errors and improve the quality of insights.

Work with DLX to find a better implementation solution that involves a universal pixel to streamline the process.

Agencies are trying to figure out how best to target and effectively reach the right audiences for their clients. DLX helps realize this through it's unique combination of offline and online sales data.

Helpful multi-model and dimensional database system for online vendors and data transactions. User interface is pretty good and easy to use for newbies

Can be very slow depending on the compression rate and might need to be redone when used with certain models.

Data warehousing and data processing for client files and website analytics.

Pinpoint who to target based on purchasing behavioral patterns to maximize marketing messages.

Consumers feel the data used to create specific messages directed to them can be seen as too creepy.

Datalogix is great way to enhance your data with targeting in the most precise way.

Creating relevant, highly targeted campaigns to consumers. We've been able to safely marry data with vendors using Datalogix.

I love how resourceful and helpful Datalogix is in helping our company connect with our clients.

I dont have any issues with Datalogix. I love everything about it.

Pin pointing what our customer's needs and wants are to help us better serve them.

I love the user experience, it’s easy to use!

I think some of the data they are collecting is irrelevant and not useful.

We used to collect data in recruitment to see what roles candidates are looking at.

They have very good industry penetration.

Total lack of transparency in their retailer makeup for creating audiences as well as who is included in reporting out.

Revenue sharing has been a benefit since they are using our audiences. The value could be greater if they were open about reporting.

What I loved about Datalogix was that is was easy to use and very helpful in understanding and sorting data.

I truly don’t dislike anything about Datalogix! It’s a wonderful app!

No business problems

I liked the interface and the ease of use.

There is nothing about the service I dislike.

Make sure your initial data is clean and de-duped.

Helping to identify target audience intelligence

Offers high level data for advertising on platforms

The audiences that are offered do change from time to time

Using data to target exact customers

Its very effective and I find it helpful

It doesnt have many features and i would like it to update

Time management

Targeted Information is really at granular level.

Not too sure about privacy concerns. The company should address these concerns

Targeted advertising

Broad sets of BT data, from Broad to specific to branded.

nothing to dislike. Provides data as advertised.

helps us target specific demos or users and increase our campaign budgets from advertisers.