# Best Data Management Platforms (DMP) *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Data management platforms (DMPs) serve as central hubs that store and analyze customer, audience, and marketing data from multiple sources, enabling ad agencies, marketers, and publishers to create rich, custom data sets and more effectively target users for online advertising through unified first-party and third-party data. ### Core Capabilities of DMP Software To qualify for inclusion in the DMP category, a product must: - Pull in and store data from multiple sources such as first-party websites and software, third-party data providers, and offline sources - Output data into [DSPs](https://www.g2.com/categories/demand-side-platform-dsp), [SSPs](https://www.g2.com/categories/supply-side-platform-ssp), and other advertising tools to inform ad buying decisions ### Common Use Cases for DMP Software Marketing, advertising, and publisher teams use DMPs to centralize audience data and activate it across digital advertising channels. Common use cases include: - Aggregating first-party data from CRM, website analytics, and ad technology alongside third-party data to build rich audience segments - Feeding audience segments into DSPs and SSPs to improve ad targeting precision and campaign performance - Analyzing audience behavior across channels to refine targeting strategies and reduce wasted ad spend ### How DMP Software Differs from Other Tools DMPs pull data from multiple first-party sources, including [CRM software](https://www.g2.com/categories/crm), [digital analytics software](https://www.g2.com/categories/digital-analytics), and advertising technology, alongside third-party data providers to create a unified audience data layer. Unlike customer data platforms (CDPs), which focus on creating persistent individual customer profiles for personalized marketing, DMPs are primarily built for anonymous audience segmentation and programmatic advertising activation. ### Insights from G2 on DMP Software Based on category trends on G2, audience segmentation depth and seamless integration with DSPs and SSPs stand out as the most valued capabilities. These platforms deliver improvements in targeting accuracy and campaign ROI as primary outcomes of adoption. ## How Many Data Management Platforms (DMP) Products Does G2 Track? **Total Products under this Category:** 160 ### Category Stats (Jun 2026) - **Average Rating**: 4.26/5 (↑0.01 vs May 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Pega Customer Engagement Suite (+0.97%) - Among all products in this category, Pega Customer Engagement Suite recorded the largest rating increase compared to last month *Last updated: June 24, 2026* ## How Does G2 Rank Data Management Platforms (DMP) Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 2,200+ Authentic Reviews - 160+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Data Management Platforms (DMP) Is Best for Your Use Case? - **Leader:** [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) - **Highest Performer:** [PreciseFP](https://www.g2.com/products/precisefp/reviews) - **Easiest to Use:** [PreciseFP](https://www.g2.com/products/precisefp/reviews) - **Top Trending:** [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) - **Best Free Software:** [PreciseFP](https://www.g2.com/products/precisefp/reviews) --- **Sponsored** ### Teikametrics Teikametrics is an AI-powered retail marketplace optimization platform designed to help users drive profitable growth across major online marketplaces such as Amazon, Walmart, and TikTok Shop. This innovative solution leverages advanced technology to streamline various aspects of marketplace management, enabling brands and agencies to make informed decisions quickly and efficiently. The platform is particularly beneficial for e-commerce businesses looking to enhance their performance in competitive retail environments. Teikametrics caters to a diverse target audience, including brands, agencies, and sellers who require a comprehensive solution to manage advertising, product listings, inventory, and performance analytics. By integrating these critical components into a single operating system, Teikametrics eliminates the need for multiple disconnected tools, allowing users to focus on growth and profitability. At the heart of Teikametrics is ARI, the proprietary and patent-pending Generative AI engine. ARI distinguishes itself by connecting various optimization levers that directly influence profitability. This includes real-time adjustments to advertising strategies based on margin, demand, and inventory levels, ensuring that marketing efforts are always aligned with business objectives. Additionally, the platform continuously optimizes product listings for both organic and paid performance, enhancing visibility and driving sales. Teikametrics also offers robust inventory forecasting capabilities, which help prevent wasted spending and stock-outs, ultimately leading to a more efficient allocation of resources. The platform transforms raw marketplace data into actionable insights, providing users with clear, decision-ready recommendations that facilitate strategic planning. This level of automation is particularly advantageous for high-volume, high-complexity workflows that would typically require large teams, enabling users to scale operations more effectively. In summary, Teikametrics is purpose-built for retail marketplaces, distinguishing itself from generic advertising technology or business intelligence software. By automating complex processes and integrating essential functions, the platform empowers users to operate more efficiently and achieve sustainable growth in an increasingly competitive landscape. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=287&secure%5Bdisplayable_resource_id%5D=281&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=281&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=47039&secure%5Bresource_id%5D=287&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdata-management-platform-dmp&secure%5Btoken%5D=15f868aa02cdc10d6765c5210493a6c2adeff713cf0962aeac9dfe3c82b2d500&secure%5Burl%5D=https%3A%2F%2Fwww.teikametrics.com%2Fplatform%2F%3Futm_source%3Dg2%26utm_medium%3Dppc_g2%26utm_campaign%3Dg2_clicks%26utm_content%3DARI&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Data Management Platforms (DMP) Products in 2026? ### 1. [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights and intelligent action. Natively built on the Salesforce Platform, Data Cloud is designed to complement—not replace—your current systems. It acts as a smart data bridge, unifying structured and unstructured data from lakes, warehouses, and business applications using low-code tools. With Zero Copy architecture and deep partnerships with Amazon, Snowflake, Databricks, and Google, you can maximize existing data investments and activate data seamlessly across the Salesforce ecosystem. **Average Rating:** 4.3/5.0 **Total Reviews:** 293 **How Do G2 Users Rate Salesforce Data 360 (formerly Data Cloud)?** - **Ease of Admin:** 8.5/10 (Category avg: 8.4/10) - **Internationalization:** 10.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Salesforce Data 360 (formerly Data Cloud)?** - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** https://www.salesforce.com/ - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce (579,511 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (83,223 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Salesforce Developer - **Top Industries:** Information Technology and Services, Financial Services - **Company Size:** 39% Mid-Market, 39% Enterprise #### What Are Salesforce Data 360 (formerly Data Cloud)'s Pros and Cons? **Pros:** - Platform Integration (79 reviews) - Ease of Use (56 reviews) - Easy Integration (53 reviews) - Data Discovery (39 reviews) - Integrations (38 reviews) **Cons:** - Learning Curve (53 reviews) - Expensive (44 reviews) - Difficult Learning (37 reviews) - Complexity (36 reviews) - Complex Setup (34 reviews) ### What Do G2 Reviewers Say About Salesforce Data 360 (formerly Data Cloud)? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **seamless platform integration** of Salesforce Data 360, allowing effortless connectivity across various data sources. - Users praise the **ease of use** of Salesforce Data Cloud, noting its smooth setup and time-saving capabilities. - Users appreciate the **easy integration** of Salesforce Data Cloud, simplifying data unification and enhancing overall workflow efficiency. - Users appreciate the **real-time data unification** of Salesforce Data 360, enhancing personalized decision-making and engagement. - Users appreciate the **seamless integration** of Salesforce Data 360, enhancing data access and decision-making across systems. **Cons:** - Users find the **learning curve steep** for Salesforce Data 360, requiring significant effort and external assistance for setup. - Users find Salesforce Data 360 **expensive** , grappling with unpredictable costs and a steep learning curve. - Users find the **difficult learning** curve challenging, complicating setup and platform navigation, especially for newcomers. - Users find the **initial setup and learning curve complex** , making onboarding challenging without strong technical resources. - Users find the **complex setup** of Salesforce Data Cloud daunting, requiring significant effort and technical expertise to navigate. #### What Are Recent G2 Reviews of Salesforce Data 360 (formerly Data Cloud)? **"[Unifies Customer Data into Actionable Insights Across Salesforce](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-13038632)"** **Rating:** 5.0/5.0 stars *— Juan Pablo C.* [Read full review](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-13038632) --- **"[Salesforce Data 360: Powerful Zero-Copy Data Unification for Actionable Customer Insights](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-12838009)"** **Rating:** 5.0/5.0 stars *— Mauricio Alexandre S.* [Read full review](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-12838009) --- #### What Are G2 Users Discussing About Salesforce Data 360 (formerly Data Cloud)? - [What is the benefit of the hub and spoke design of customer 360 Data Manager?](https://www.g2.com/discussions/what-is-the-benefit-of-the-hub-and-spoke-design-of-customer-360-data-manager) - [What is customer 360 Data Manager?](https://www.g2.com/discussions/what-is-customer-360-data-manager) - [What does customer 360 Data Manager provide businesses?](https://www.g2.com/discussions/what-does-customer-360-data-manager-provide-businesses) ### 2. [Permutive](https://www.g2.com/products/permutive/reviews) Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. This innovative solution integrates clean room capabilities, curation, and first-party data activation into a single, privacy-first framework. By focusing on data security and compliance, Permutive allows users to leverage their data effectively while adhering to privacy regulations. The platform is particularly beneficial for organizations looking to enhance their advertising strategies through better data utilization. Publishers can optimize their audience signals, while advertisers gain access to valuable insights that drive campaign performance. The ability to collaborate across multiple channels without compromising data integrity makes Permutive an essential tool for businesses aiming to maximize their advertising impact in a privacy-conscious environment. Key features of Permutive include its advanced Data Clean Room, which enables advertisers to work securely with over 150 publishers on the open internet. This feature eliminates the need to share personally identifiable information (PII), move data, or engage in complex coding processes, thereby simplifying the collaboration process. Additionally, the platform’s reimagined Data Management Platform (DMP) harnesses artificial intelligence to enhance workflow efficiency, provide actionable insights, and recommend proactive opportunities for users. Permutive stands out in the market with its proprietary taxonomy and AI-driven modeling, which together create curated packages that emphasize contextual relevance and real-time publisher insights. This unique approach allows for stronger targeting and access to brand-safe inventory, ultimately leading to measurable outcomes for advertisers. By combining first-party affinity data with publisher signals, Permutive empowers media-buying agencies to make informed decisions that drive successful advertising campaigns. Overall, Permutive offers a robust solution for organizations seeking to navigate the complexities of identity and data collaboration in the digital advertising landscape. Its focus on privacy, security, and collaboration positions it as a valuable resource for those looking to enhance their advertising efforts while maintaining compliance with data protection regulations. **Average Rating:** 4.5/5.0 **Total Reviews:** 82 **How Do G2 Users Rate Permutive?** - **Ease of Admin:** 8.9/10 (Category avg: 8.4/10) - **Internationalization:** 7.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Permutive?** - **Seller:** [Permutive](https://www.g2.com/sellers/permutive) - **Company Website:** https://permutive.com - **Year Founded:** 2016 - **HQ Location:** London - **Twitter:** @permutive (1,215 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9314455/ (109 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Publishing, Marketing and Advertising - **Company Size:** 47% Mid-Market, 36% Enterprise #### What Are Permutive's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Customer Support (5 reviews) - Easy Integrations (5 reviews) - Features (5 reviews) - Integrations (5 reviews) **Cons:** - Data Accessibility (3 reviews) - Data Inaccuracy (3 reviews) - Expensive (2 reviews) - Poor Customer Support (2 reviews) - Complex Setup (1 reviews) ### What Do G2 Reviewers Say About Permutive? *AI-generated summary from verified user reviews* **Pros:** - Users love the **intuitive interface** of Permutive, making onboarding and data insights effortless and efficient. - Users praise the **premium customer support** of Permutive for its quick responses and expert guidance. - Users value the **easy integrations** of Permutive, enhancing their campaigns with seamless connectivity and support. - Users value the **innovative features** of Permutive, appreciating its ease of integration and exceptional audience insights. - Users value the **wide range of integrations** Permutive offers, enhancing versatility and data utilization across platforms. **Cons:** - Users find **data accessibility restrictions** frustrating, especially with limited visibility and additional costs for essential information. - Users report **data inaccuracy** issues, particularly with discrepancies in audience targeting for Facebook Ads. - Users find Permutive to be **too expensive** , potentially limiting access for smaller companies and affecting communication methods. - Users express frustration with **poor customer support** , wishing for more efficient communication methods beyond just email. - Users find the **complex setup** of Permutive limiting, particularly for advanced configurations and best practices. #### What Are Recent G2 Reviews of Permutive? **"[Feature-Rich but Communication Needs Improvement](https://www.g2.com/survey_responses/permutive-review-12634325)"** **Rating:** 4.0/5.0 stars *— Nadeem Q.* [Read full review](https://www.g2.com/survey_responses/permutive-review-12634325) --- **"[Intuitive DMP with Comprehensive Features](https://www.g2.com/survey_responses/permutive-review-12573861)"** **Rating:** 5.0/5.0 stars *— George S.* [Read full review](https://www.g2.com/survey_responses/permutive-review-12573861) --- #### What Are G2 Users Discussing About Permutive? - [What does Permutive mean?](https://www.g2.com/discussions/what-does-permutive-mean) - [What is EDGE Permutive app?](https://www.g2.com/discussions/what-is-edge-permutive-app) - [What is Hello amp Permutive?](https://www.g2.com/discussions/what-is-hello-amp-permutive) - 1 comment - [What does Permutive do?](https://www.g2.com/discussions/what-does-permutive-do) - 1 comment ### 3. [Keboola](https://www.g2.com/products/keboola/reviews) Keboola is the unified AI & Data orchestration platform that empowers organizations to turn data into business value faster and more securely than ever. It acts as your agentic AI co-pilot for data workflows, automating everything from integration to insight. With Keboola, Engineering teams, digital natives, startup CTOs, and innovation leads alike can rapidly build and manage data products, applications, AI agents, and autonomous crews seamlessly—without sacrificing compliance or security. Built for Every Data Persona: Whether you’re a seasoned data engineer or a business analyst, Keboola is built to make you successful. Data engineers love the open extensibility – code in SQL, Python, R, or use our API/CLI to tailor any step. Analysts and non-coders love the self-service UI – point-and-click data pipeline assembly, drag-and-drop transformations with text to SQL on semantic layer, and one-click deployment of pre-built workflows. Collaboration is seamless, with shared workspaces and sandboxes that let teams build and share data products freely without affecting production. What sets us apart? With Keboola, you can build and manage data products, applications, AI agents, and autonomous crews seamlessly—without sacrificing compliance or security. 🔗 Unified Connectivity: Effortlessly connect to 700+ data sources (databases, SaaS apps, and APIs) .Real-time Streams, Change Data Capture or batch. 🤖 Agentic AI Orchestration: Keboola’s AI-driven engine orchestrates data pipelines and ML workflows automatically. It can trigger the next steps based on data events or quality checks, and dynamically allocate resources. Think of it as an autopilot for your data & AI, ensuring pipelines run optimally and recover on their own from hiccups. 🛡️ Built-in Governance & Security: Every dataset and process in Keboola is governed. Fine-grained access controls, lineage tracking, and audit logs are native to the platform. Compliance is simplified – SOC 2, GDPR, and industry standards are supported out-of-the-box. 🚀 Rapid Development & Prototyping: Innovate without constraints. Spin up isolated dev/test sandboxes in seconds to prototype new data products or AI models. 🌎 Multi-Cloud Scalability: Built on a cloud-native architecture, Keboola scales with your needs. Deploy on your preferred cloud (AWS, Azure, GCP) and let Keboola handle the heavy lifting – elastic compute, parallel processing, and workload optimization. Start small and scale to enterprise workloads globally, without re-architecting. 💡 End-to-End Insight Activation: Because Keboola unifies your data pipelines, analytics, and ML, you can go from raw data to AI-driven insights in record time. Why Keboola: Instead of cobbling together multiple tools for integration, ETL/ELT, data catalogs, automation, and AI, Keboola delivers a single platform that does it all – with unprecedented ease and intelligence. Our customers have replaced 5-10 disparate tools with Keboola’s unified solution, drastically accelerating delivery. Join 30,000+ companies and industry leaders who use Keboola to supercharge their data teams. Whether you need to deliver data to AI Agents, streamline a complex data estate, or build and share data products to business, Keboola’s AI orchestration platform adapts to your needs – freeing you to focus on innovation and business growth. **Average Rating:** 4.6/5.0 **Total Reviews:** 133 **How Do G2 Users Rate Keboola?** - **Ease of Admin:** 8.1/10 (Category avg: 8.4/10) - **Internationalization:** 6.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Keboola?** - **Seller:** [Keboola](https://www.g2.com/sellers/keboola) - **Company Website:** https://www.keboola.com - **Year Founded:** 2008 - **HQ Location:** Prague - **Twitter:** @keboola (2,004 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/keboola/ (97 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Data Analyst, Data Engineer - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 64% Mid-Market, 21% Small-Business #### What Are Keboola's Pros and Cons? **Pros:** - Ease of Use (35 reviews) - Features (27 reviews) - Data Management (26 reviews) - Integrations (26 reviews) - Customer Support (25 reviews) **Cons:** - Learning Curve (14 reviews) - Complexity (13 reviews) - Steep Learning Curve (11 reviews) - Data Management (9 reviews) - UX Improvement (9 reviews) ### What Do G2 Reviewers Say About Keboola? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** in Keboola, making data management accessible for less technical users. - Users value the **user-friendly data management** features of Keboola, enhancing accessibility for non-technical individuals. - Users appreciate the **intuitive setup and seamless data flow management** of Keboola, enhancing both efficiency and productivity. - Users appreciate the **numerous integrations** offered by Keboola, enhancing data management for both technical and non-technical users. - Users praise Keboola's **incredible customer support** , noting their fast and helpful assistance for any queries or issues. **Cons:** - Users find the **learning curve steep** , often needing developer assistance to navigate Keboola's complex components and settings. - Users find the **complexity** of Keboola challenging due to the steep learning curve and sometimes unclear documentation. - Users face a **steep learning curve** with Keboola, often needing developer assistance to navigate complex setups. - Users find the **interface challenging** , struggling with data management and lacking adequate support for errors and standardization. - Users find the **user interface challenging** , noting a steep learning curve and overwhelming data management experience. #### What Are Recent G2 Reviews of Keboola? **"[Effortless Data Management with Stellar Support](https://www.g2.com/survey_responses/keboola-review-11930748)"** **Rating:** 4.5/5.0 stars *— Pavel S.* [Read full review](https://www.g2.com/survey_responses/keboola-review-11930748) --- **"[Streamlines Data Prep with Some Learning Curves](https://www.g2.com/survey_responses/keboola-review-9741142)"** **Rating:** 5.0/5.0 stars *— Vojta F.* [Read full review](https://www.g2.com/survey_responses/keboola-review-9741142) --- #### What Are G2 Users Discussing About Keboola? - [What are the benefits and challenges of using Keboola for data integration, and what do you recommend for new users?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-keboola-for-data-integration-and-what-do-you-recommend-for-new-users) ### 4. [PreciseFP](https://www.g2.com/products/precisefp/reviews) PreciseFP is an automated, customizable data-gathering solution that helps Financial Advisors engage clients and gather critical data with ease. **Average Rating:** 4.7/5.0 **Total Reviews:** 46 **How Do G2 Users Rate PreciseFP?** - **Ease of Admin:** 8.4/10 (Category avg: 8.4/10) - **Internationalization:** 7.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.0/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 5.8/10 (Category avg: 10/10) **Who Is the Company Behind PreciseFP?** - **Seller:** [PreciseFP](https://www.g2.com/sellers/precisefp) - **Year Founded:** 2007 - **HQ Location:** Holmdel, New Jersey - **Twitter:** @precisefp (1,146 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/precisefp---spectrum-input-llc-/?trk=top_nav_home (3 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Financial Services, Investment Management - **Company Size:** 96% Small-Business, 2% Mid-Market #### What Are Recent G2 Reviews of PreciseFP? **"[Can't Do Without Precise FP](https://www.g2.com/survey_responses/precisefp-review-10787605)"** **Rating:** 5.0/5.0 stars *— Phil B.* [Read full review](https://www.g2.com/survey_responses/precisefp-review-10787605) --- **"[Better than our CRM for Client Data](https://www.g2.com/survey_responses/precisefp-review-8169554)"** **Rating:** 5.0/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/precisefp-review-8169554) --- #### What Are G2 Users Discussing About PreciseFP? - [What is PreciseFP used for?](https://www.g2.com/discussions/what-is-precisefp-used-for) - 1 comment ### 5. [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews) Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth. **Average Rating:** 4.0/5.0 **Total Reviews:** 114 **How Do G2 Users Rate Zeta Marketing Platform?** - **Ease of Admin:** 7.5/10 (Category avg: 8.4/10) - **Internationalization:** 7.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 6.1/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Zeta Marketing Platform?** - **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global) - **Company Website:** https://zetaglobal.com/ - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @ZetaGlobal (16,660 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,991 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 44% Mid-Market, 38% Enterprise #### What Are Zeta Marketing Platform's Pros and Cons? **Pros:** - Ease of Use (24 reviews) - Customer Support (19 reviews) - Features (18 reviews) - Helpful (17 reviews) - Performance Results (15 reviews) **Cons:** - Learning Curve (14 reviews) - Campaign Issues (9 reviews) - Missing Features (9 reviews) - Complex Usability (8 reviews) - Poor Usability (8 reviews) ### What Do G2 Reviewers Say About Zeta Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Zeta Marketing Platform, enhancing campaign efficiency and overall experience. - Users value the **timely customer support** of Zeta Marketing Platform, enhancing collaboration and overall effectiveness. - Users appreciate the **intuitive design and seamless integration** of Zeta Marketing Platform, enhancing campaign efficiency and performance. - Users appreciate the **intuitive design and ease of use** of Zeta Marketing Platform, enhancing their campaign efficiency. - Users praise the **impressive performance results** of Zeta Marketing Platform, drastically reducing campaign time to market. **Cons:** - Users find the **learning curve steep** , making dynamic personalization complicated and overwhelming for beginners. - Users face challenges with **slow loading speeds** , poor search functionality, and confusing campaign management in Zeta Marketing Platform. - Users feel that Zeta Marketing Platform lacks **enhanced features** , making certain tasks overly complex and less user-friendly. - Users find the **complex usability** of Zeta Marketing Platform overwhelming and challenging, especially for newcomers. - Users experience **poor usability** with Zeta Marketing Platform due to its complex interface, overwhelming information, and frequent errors. #### What Are Recent G2 Reviews of Zeta Marketing Platform? **"[Streamlined Email Campaigns with Room for Improvement](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)"** **Rating:** 4.0/5.0 stars *— Max R.* [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964) --- **"[Simple, Intuitive ESP for Managing Campaigns and Analytics](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)"** **Rating:** 4.0/5.0 stars *— Verified User in Broadcast Media* [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764) --- #### What Are G2 Users Discussing About Zeta Marketing Platform? - [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost) - [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company) - [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do) - [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta) ### 6. [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews) Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (publishers and advertisers) can build unique audience profiles and view them holistically (360 customer view) across all business units. Key features include integration of online and offline data from every imaginable source (1st, 2nd, and 3rd party data) to deliver a unified view of audiences to targeting and personalization platforms – website, search, and display. **Average Rating:** 4.0/5.0 **Total Reviews:** 25 **How Do G2 Users Rate Adobe Audience Manager?** - **Ease of Admin:** 6.9/10 (Category avg: 8.4/10) - **Internationalization:** 8.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Adobe Audience Manager?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) - **Ownership:** NASDAQ:ADBE **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 68% Enterprise, 21% Small-Business #### What Are Recent G2 Reviews of Adobe Audience Manager? **"[AAM review](https://www.g2.com/survey_responses/adobe-audience-manager-review-10963599)"** **Rating:** 4.5/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/adobe-audience-manager-review-10963599) --- **"[Good segmentation tool](https://www.g2.com/survey_responses/adobe-audience-manager-review-10955672)"** **Rating:** 4.0/5.0 stars *— Rahul T.* [Read full review](https://www.g2.com/survey_responses/adobe-audience-manager-review-10955672) --- #### What Are G2 Users Discussing About Adobe Audience Manager? - [What is Adobe Audience Manager used for?](https://www.g2.com/discussions/adobe-audience-manager-what-is-adobe-audience-manager-used-for) - 1 comment - [Is Adobe Experience Platform A CDP?](https://www.g2.com/discussions/is-adobe-experience-platform-a-cdp) - [Is Adobe Audience Manager a DMP?](https://www.g2.com/discussions/is-adobe-audience-manager-a-dmp) - 1 comment - [How does Adobe Audience Manager work?](https://www.g2.com/discussions/how-does-adobe-audience-manager-work) - [What is Adobe Audience Manager used for?](https://www.g2.com/discussions/what-is-adobe-audience-manager-used-for) ### 7. [Oracle Data Cloud](https://www.g2.com/products/oracle-data-cloud/reviews) Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consumer understanding, so you know more about who your customers are, what they do, where they go, and what they buy. **Average Rating:** 4.0/5.0 **Total Reviews:** 38 **How Do G2 Users Rate Oracle Data Cloud?** - **Ease of Admin:** 8.3/10 (Category avg: 8.4/10) - **Internationalization:** 9.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Oracle Data Cloud?** - **Seller:** [Oracle](https://www.g2.com/sellers/oracle) - **Year Founded:** 1977 - **HQ Location:** Austin, TX - **Twitter:** @Oracle (827,997 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1028/ (208,078 employees on LinkedIn®) - **Ownership:** NYSE:ORCL **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 36% Mid-Market, 33% Enterprise #### What Are Oracle Data Cloud's Pros and Cons? **Pros:** - Analytics (1 reviews) - Ease of Understanding (1 reviews) - Ease of Use (1 reviews) - User Interface (1 reviews) **Cons:** - Expensive (1 reviews) ### What Do G2 Reviewers Say About Oracle Data Cloud? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **excellent data visualization** in Oracle Data Cloud's analytics, making insights easy to comprehend. - Users find Oracle Data Cloud's **data visualization** excellent, making analytics straightforward and user-friendly. - Users appreciate the **ease of use** of Oracle Data Cloud, particularly enjoying its intuitive analytics and data visualization. - Users praise the **intuitive user interface** of Oracle Data Cloud, making analytics and data visualization easy to understand. **Cons:** - Users find Oracle Data Cloud to be **expensive** compared to other available alternatives, impacting its overall value perception. #### What Are Recent G2 Reviews of Oracle Data Cloud? **"[A great versatile platform for data management](https://www.g2.com/survey_responses/oracle-data-cloud-review-7804157)"** **Rating:** 4.5/5.0 stars *— Ravi B.* [Read full review](https://www.g2.com/survey_responses/oracle-data-cloud-review-7804157) --- **"[Oracle Data Cloud a futuristic cloud space](https://www.g2.com/survey_responses/oracle-data-cloud-review-9833450)"** **Rating:** 4.5/5.0 stars *— Neeraj G.* [Read full review](https://www.g2.com/survey_responses/oracle-data-cloud-review-9833450) --- ### 8. [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 85 **How Do G2 Users Rate Roku OneView (formerly Dataxu)?** - **Ease of Admin:** 7.3/10 (Category avg: 8.4/10) - **Internationalization:** 7.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.5/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Roku OneView (formerly Dataxu)?** - **Seller:** [Roku](https://www.g2.com/sellers/roku) - **Year Founded:** 2002 - **HQ Location:** San Jose, CA - **Twitter:** @Roku (247,565 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/50076/ (4,365 employees on LinkedIn®) - **Ownership:** NASDAQ:ROKU **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Hospital & Health Care - **Company Size:** 41% Mid-Market, 31% Small-Business #### What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)? **"[Great platform for OTT buys](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930) --- **"[AEG TV on Roku advertising](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)"** **Rating:** 5.0/5.0 stars *— Monetia S.* [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634) --- #### What Are G2 Users Discussing About Roku OneView (formerly Dataxu)? - [What is your experience with Roku OneView for programmatic advertising, and what improvements could be made?](https://www.g2.com/discussions/what-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made) - [What is Roku OneView (formerly Dataxu) used for?](https://www.g2.com/discussions/what-is-roku-oneview-formerly-dataxu-used-for) ### 9. [Google Audience Center](https://www.g2.com/products/google-audience-center/reviews) Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers. **Average Rating:** 4.1/5.0 **Total Reviews:** 16 **How Do G2 Users Rate Google Audience Center?** - **Ease of Admin:** 8.3/10 (Category avg: 8.4/10) - **Internationalization:** 8.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10) **Who Is the Company Behind Google Audience Center?** - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google (31,899,995 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®) - **Ownership:** NASDAQ:GOOG **Who Uses This Product?** - **Company Size:** 78% Small-Business, 11% Enterprise #### What Are Recent G2 Reviews of Google Audience Center? **"[Good tool for getting information about users](https://www.g2.com/survey_responses/google-audience-center-review-7682672)"** **Rating:** 4.0/5.0 stars *— Ben V.* [Read full review](https://www.g2.com/survey_responses/google-audience-center-review-7682672) --- **"[Google Audience Center Review](https://www.g2.com/survey_responses/google-audience-center-review-7702986)"** **Rating:** 4.5/5.0 stars *— Rishabh C.* [Read full review](https://www.g2.com/survey_responses/google-audience-center-review-7702986) --- #### What Are G2 Users Discussing About Google Audience Center? - [What is Google Audience Center used for?](https://www.g2.com/discussions/what-is-google-audience-center-used-for) ### 10. [Versium REACH](https://www.g2.com/products/versium-reach/reviews) Versium REACH is a B2B2C marketing data platform that helps marketers find, enrich, and activate the right audiences — faster and with greater accuracy than traditional data providers. Versium REACH cab append 100+ consumer and business attributes to your contact lists, dramatically improving match rates across paid media and contact rates across email, SMS, direct mail, and more. Customers see up to a 520% improvement in match rates, enabling better targeting, less wasted spend, and more pipeline from every campaign. Built for modern marketing stacks, the Versium REACH MCP Server is AI-compatible, and robust Versium APIs integrate with the tools your team already uses. What Versium REACH helps you do: -Enrich and cleanse contact lists at scale -Improve custom online audience match rates across ad platforms -Activate AI-ready data pipelines for smarter workflows -Connect business and consumer personas with identity resolution **Average Rating:** 4.8/5.0 **Total Reviews:** 38 **How Do G2 Users Rate Versium REACH?** - **Ease of Admin:** 9.6/10 (Category avg: 8.4/10) - **Internationalization:** 10.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.8/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Versium REACH?** - **Seller:** [Versium](https://www.g2.com/sellers/versium) - **Company Website:** https://versium.com/ - **Year Founded:** 2012 - **HQ Location:** Redmond, WA - **Twitter:** @versiumsocial (734 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2913619/ (22 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate, Information Technology and Services - **Company Size:** 61% Small-Business, 42% Mid-Market #### What Are Versium REACH's Pros and Cons? **Pros:** - Accuracy (2 reviews) - Accurate Data (2 reviews) - Data Accuracy (2 reviews) - Ease of Use (2 reviews) - Affordable (1 reviews) ### What Do G2 Reviewers Say About Versium REACH? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **high accuracy** of Versium REACH, achieving a match rate of 99% even with imperfect data. - Users praise the **accurate data** provided by Versium REACH, achieving impressive match rates and effective consumer data appends. - Users value the **high data accuracy** of Versium REACH, achieving impressive match rates and precise consumer data appends. - Users find the **ease of use** in Versium REACH exceptional, streamlining data appends with impressive accuracy and efficiency. - Users appreciate the **affordability** of Versium REACH, finding excellent value in its data appending services. #### What Are Recent G2 Reviews of Versium REACH? **"[Comprehensive Data Enrichment with Exceptional Support](https://www.g2.com/survey_responses/versium-reach-review-12968299)"** **Rating:** 4.5/5.0 stars *— Rob T.* [Read full review](https://www.g2.com/survey_responses/versium-reach-review-12968299) --- **"[Effortless Integration with Impressive Data Accuracy](https://www.g2.com/survey_responses/versium-reach-review-12841688)"** **Rating:** 5.0/5.0 stars *— Verified User in Real Estate* [Read full review](https://www.g2.com/survey_responses/versium-reach-review-12841688) --- ### 11. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale. **Average Rating:** 4.5/5.0 **Total Reviews:** 153 **How Do G2 Users Rate Simpli.fi?** - **Ease of Admin:** 8.8/10 (Category avg: 8.4/10) - **Internationalization:** 6.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.7/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Simpli.fi?** - **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi) - **Company Website:** https://www.simpli.fi/ - **Year Founded:** 2010 - **HQ Location:** Fort Worth, TX - **Twitter:** @simpli_fi (1,808 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/801567/ (619 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 56% Small-Business, 36% Mid-Market #### What Are Simpli.fi's Pros and Cons? **Pros:** - Customer Support (14 reviews) - Ease of Use (8 reviews) - Helpful (7 reviews) - Team Helpfulness (7 reviews) - Campaigns (5 reviews) **Cons:** - Expensive (4 reviews) - Complex Setup (3 reviews) - Extra Fees (3 reviews) - Lack of Clarity (3 reviews) - Poor Interface Design (3 reviews) ### What Do G2 Reviewers Say About Simpli.fi? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional customer support** from Simpli.fi, highlighting its availability and commitment to helping with campaigns. - Users find Simpli.fi's platform incredibly **easy to use** , complemented by responsive and helpful customer support for campaigns. - Users appreciate the **helpful support team** at Simpli.fi, enhancing user experience and campaign management effectively. - Users value the **exceptional support** from Simpli.fi, appreciating their responsiveness and partnership-like collaboration on campaigns. - Users commend Simpli.fi for its **hyperlocal targeting capabilities** , enhancing agency effectiveness in serving precise local market campaigns. **Cons:** - Users find Simpli.fi to be **expensive** due to unclear pricing and the need for custom quotes from sales. - Users find the **complex setup** of Simpli.fi challenging, with a confusing interface and steep learning curve for new users. - Users express concerns about **hidden fees and lack of pricing transparency** , complicating the onboarding experience and campaign management. - Users express frustration over the **lack of clarity** in onboarding and pricing, leading to trust issues and confusion. - Users struggle with the **poor interface design** of Simpli.fi, finding it cluttered and challenging to navigate. #### What Are Recent G2 Reviews of Simpli.fi? **"[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)"** **Rating:** 4.0/5.0 stars *— Jacob D.* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098) --- **"[Easy Campaign Creation and Responsive Support from Simpli.fi](https://www.g2.com/survey_responses/simpli-fi-review-11852332)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332) --- #### What Are G2 Users Discussing About Simpli.fi? - [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for) - [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for) - [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken) - [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment - [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment ### 12. [Signal](https://www.g2.com/products/transunion-signal/reviews) Signal's technology empowers brands to create better experiences for their customers and greater business value for their enterprise, starting with the first-party data they already own. We help brands understand the consumer journey and deliver more empathetic, relevant and meaningful messages and experiences. **Average Rating:** 4.2/5.0 **Total Reviews:** 16 **How Do G2 Users Rate Signal?** - **Ease of Admin:** 8.8/10 (Category avg: 8.4/10) - **Internationalization:** 10.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 8.3/10 (Category avg: 10/10) **Who Is the Company Behind Signal?** - **Seller:** [TransUnion](https://www.g2.com/sellers/transunion) - **HQ Location:** Chicago, Illinois - **Twitter:** @TransUnion (32,504 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/4310/ (16,964 employees on LinkedIn®) - **Ownership:** NYSE:TRU - **Total Revenue (USD mm):** $2,656 **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 44% Mid-Market, 31% Enterprise #### What Are Recent G2 Reviews of Signal? **"[Best Software for Track Communications!](https://www.g2.com/survey_responses/signal-review-5288638)"** **Rating:** 5.0/5.0 stars *— Masum A.* [Read full review](https://www.g2.com/survey_responses/signal-review-5288638) --- **"[Simple way to track communication](https://www.g2.com/survey_responses/signal-review-4892718)"** **Rating:** 5.0/5.0 stars *— Rachita J.* [Read full review](https://www.g2.com/survey_responses/signal-review-4892718) --- ### 13. [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro **Average Rating:** 4.7/5.0 **Total Reviews:** 85 **How Do G2 Users Rate AdLib DSP?** - **Ease of Admin:** 9.3/10 (Category avg: 8.4/10) - **Internationalization:** 9.4/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.8/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 3.2/10 (Category avg: 10/10) **Who Is the Company Behind AdLib DSP?** - **Seller:** [AdLib Media Group](https://www.g2.com/sellers/adlib-media-group) - **Company Website:** https://www.getadlib.com - **Year Founded:** 2016 - **HQ Location:** New York, New York - **LinkedIn® Page:** https://www.linkedin.com/company/10997713/ (27 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 85% Small-Business, 15% Mid-Market #### What Are AdLib DSP's Pros and Cons? **Pros:** - Ease of Use (10 reviews) - Campaign Management (6 reviews) - Customer Support (5 reviews) - Easy Setup (5 reviews) - Features (5 reviews) **Cons:** - Audience Targeting (2 reviews) - Difficult Usability (2 reviews) - Lack of Clarity (2 reviews) - Upload Issues (2 reviews) - Ad Issues (1 reviews) ### What Do G2 Reviewers Say About AdLib DSP? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **ease of use** of AdLib DSP, appreciating its intuitive features and excellent customer support. - Users appreciate the **ease of campaign management** in AdLib DSP, enhancing their advertising experience across multiple platforms. - Users praise the **outstanding customer support** of AdLib DSP, enhancing their campaign management experience significantly. - Users love the **easy setup** of AdLib DSP, making it simple for anyone to manage ad campaigns efficiently. - Users commend the **user-friendly features** of AdLib DSP, making campaign management and personalization seamless and efficient. **Cons:** - Users find the **complexity of audience segmentation** challenging, particularly without a clear knowledge base or custom upload options. - Users find the **difficult usability** of AdLib DSP challenging, citing confusion in reporting and audience building. - Users find a **lack of clarity** in audience segmentation, making it challenging for beginners to utilize the features effectively. - Users experience **upload issues** with bulk assets and custom audience lists, impacting their segment creation process. - Users experience **delays in the approval process** for creatives, which can hinder timely campaign launches. #### What Are Recent G2 Reviews of AdLib DSP? **"[Straightforward UI, Unmatched Inventory, and Excellent Support](https://www.g2.com/survey_responses/adlib-dsp-review-12948795)"** **Rating:** 4.5/5.0 stars *— Jesse B.* [Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12948795) --- **"[Fantastic Platform](https://www.g2.com/survey_responses/adlib-dsp-review-12962263)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12962263) --- #### What Are G2 Users Discussing About AdLib DSP? - [What is AdLib DSP used for?](https://www.g2.com/discussions/what-is-adlib-dsp-used-for) - 1 comment ### 14. [Oracle BlueKai Data Management Platform](https://www.g2.com/products/oracle-bluekai-data-management-platform/reviews) Oracle BlueKai Data Management Platform offers its customers a solution for managing and activating all their 1st and 3rd party data for use in their marketing and customer interactions. **Average Rating:** 3.9/5.0 **Total Reviews:** 19 **How Do G2 Users Rate Oracle BlueKai Data Management Platform?** - **Ease of Admin:** 7.4/10 (Category avg: 8.4/10) - **Internationalization:** 8.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.1/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Oracle BlueKai Data Management Platform?** - **Seller:** [Oracle](https://www.g2.com/sellers/oracle) - **Year Founded:** 1977 - **HQ Location:** Austin, TX - **Twitter:** @Oracle (827,997 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1028/ (208,078 employees on LinkedIn®) - **Ownership:** NYSE:ORCL **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 53% Enterprise, 42% Mid-Market #### What Are Recent G2 Reviews of Oracle BlueKai Data Management Platform? **"[Oracle BlueKai conect whit DSP](https://www.g2.com/survey_responses/oracle-bluekai-data-management-platform-review-6520058)"** **Rating:** 5.0/5.0 stars *— oscar david t.* [Read full review](https://www.g2.com/survey_responses/oracle-bluekai-data-management-platform-review-6520058) --- **"[A data hub for DSP, DMP, and the entire digital advertising ecosystem](https://www.g2.com/survey_responses/oracle-bluekai-data-management-platform-review-8067277)"** **Rating:** 5.0/5.0 stars *— David T.* [Read full review](https://www.g2.com/survey_responses/oracle-bluekai-data-management-platform-review-8067277) --- ### 15. [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes. • Unlock first-party data with powerful unification • Scale first-party data for greater reach and performance • Enrich your data to understand & close customers • Reach the right people in all the right places • Fill in data gaps with preferred partners without moving data About Lotame Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific. Contact Us today at lotame.com **Average Rating:** 4.3/5.0 **Total Reviews:** 113 **How Do G2 Users Rate Lotame Spherical Platform?** - **Ease of Admin:** 8.5/10 (Category avg: 8.4/10) - **Internationalization:** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Lotame Spherical Platform?** - **Seller:** [Lotame](https://www.g2.com/sellers/lotame) - **Year Founded:** 2006 - **HQ Location:** Columbia, MD - **Twitter:** @Lotame (7,049 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/64620/ (124 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 56% Mid-Market, 30% Small-Business #### What Are Recent G2 Reviews of Lotame Spherical Platform? **"[Continuous Partnership](https://www.g2.com/survey_responses/lotame-spherical-platform-review-5138532)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/lotame-spherical-platform-review-5138532) --- **"[Lotame, the perfect companion for your company's digital marketing strategies](https://www.g2.com/survey_responses/lotame-spherical-platform-review-6687250)"** **Rating:** 5.0/5.0 stars *— Gloria Imelda I.* [Read full review](https://www.g2.com/survey_responses/lotame-spherical-platform-review-6687250) --- #### What Are G2 Users Discussing About Lotame Spherical Platform? - [What is a DMP in digital marketing?](https://www.g2.com/discussions/what-is-a-dmp-in-digital-marketing) - [What can a DMP do?](https://www.g2.com/discussions/what-can-a-dmp-do) - [How does lotame collect data?](https://www.g2.com/discussions/how-does-lotame-collect-data) - 1 comment - [What is lotame?](https://www.g2.com/discussions/what-is-lotame) - 2 comments ### 16. [Nielsen Marketing Cloud](https://www.g2.com/products/nielsen-marketing-cloud/reviews) Nielsen Marketing Cloud is a comprehensive platform designed to empower brands, agencies, and media companies by integrating Nielsen's extensive consumer and media data with advanced marketing applications. This unified solution enables users to effectively plan, activate, and analyze marketing campaigns across multiple channels, ensuring a deeper understanding of audiences and improved marketing outcomes. Key Features and Functionality: - Data Management Platform (DMP): Centralizes first-party, second-party, and third-party data to create a holistic view of the consumer, facilitating precise audience segmentation and targeting. - Audience Segmentation: Allows for the creation and continuous updating of audience groups based on demographics, behaviors, and psychographics, ensuring relevant and personalized marketing efforts. - Real-Time Analytics: Provides immediate insights into campaign performance and audience engagement, enabling marketers to make data-driven decisions and optimize campaigns on the fly. - Cross-Channel Marketing: Facilitates seamless marketing across various channels, including digital, mobile, and TV, ensuring consistent messaging and a unified customer experience. - Predictive Analytics: Utilizes machine learning algorithms to forecast future trends and consumer behaviors, aiding in strategic planning and resource allocation. - Media Planning and Activation: Streamlines the process of planning and executing media campaigns, optimizing reach and efficiency through data-driven insights. - Integration Capabilities: Easily connects with other marketing tools and platforms, enhancing data flow and operational efficiency. Primary Value and Solutions Provided: Nielsen Marketing Cloud addresses the complexities of modern marketing by offering a unified platform that combines data management, analytics, and activation tools. By leveraging Nielsen's proprietary data and advanced technologies, the platform enables marketers to gain a comprehensive understanding of their audiences, deliver personalized and effective campaigns, and measure their impact with precision. This holistic approach leads to improved marketing efficiency, reduced media waste, and enhanced return on investment, ultimately driving business growth and customer engagement. **Average Rating:** 3.6/5.0 **Total Reviews:** 56 **How Do G2 Users Rate Nielsen Marketing Cloud?** - **Ease of Admin:** 6.5/10 (Category avg: 8.4/10) - **Internationalization:** 6.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 5.7/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Nielsen Marketing Cloud?** - **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen) - **HQ Location:** New York, NY - **Twitter:** @Nielsen (182,466 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1714/ (29,093 employees on LinkedIn®) - **Ownership:** NYSE:NLSN - **Total Revenue (USD mm):** $6,290 **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 42% Enterprise, 31% Small-Business #### What Are Nielsen Marketing Cloud's Pros and Cons? **Pros:** - Ease of Use (4 reviews) - Helpful (4 reviews) - Analytics (2 reviews) - Data Management (2 reviews) - Market Segmentation (2 reviews) **Cons:** - Expensive (2 reviews) - Learning Curve (2 reviews) - Complexity (1 reviews) - Data Export (1 reviews) - Expensive Pricing (1 reviews) ### What Do G2 Reviewers Say About Nielsen Marketing Cloud? *AI-generated summary from verified user reviews* **Pros:** - Users find the **user-friendly interface** of Nielsen Marketing Cloud makes setup and usage effortless for all skill levels. - Users find Nielsen Marketing Cloud's **user-friendly interface** and support invaluable for effective marketing and audience engagement. - Users value the **advanced segmentation and data analysis tools** in Nielsen Marketing Cloud for enhancing marketing strategies. - Users appreciate the **advanced segmentation and data analysis tools** of Nielsen Marketing Cloud for enhancing marketing strategies. - Users value the **advanced segmentation capabilities** of Nielsen Marketing Cloud, enhancing audience understanding and campaign effectiveness. **Cons:** - Users find the **cost prohibitive** , particularly for small businesses facing a steep learning curve and complexity. - Users find the **steep learning curve** of Nielsen Marketing Cloud challenging, especially for small businesses facing cost issues. - Users criticize the **complexity of the interface** and find the pricing prohibitive for small businesses. - Users find **data export challenging** , particularly for remote work, citing difficulties with report downloads and slow integration. - Users find the **expensive pricing** of Nielsen Marketing Cloud challenging, especially for small businesses facing budget constraints. #### What Are Recent G2 Reviews of Nielsen Marketing Cloud? **"[G2 Marketing Review](https://www.g2.com/survey_responses/nielsen-marketing-cloud-review-9095882)"** **Rating:** 4.5/5.0 stars *— prasad v.* [Read full review](https://www.g2.com/survey_responses/nielsen-marketing-cloud-review-9095882) --- **"[User-Friendly and Effective for Expanding Reach](https://www.g2.com/survey_responses/nielsen-marketing-cloud-review-11745415)"** **Rating:** 4.0/5.0 stars *— Robin W.* [Read full review](https://www.g2.com/survey_responses/nielsen-marketing-cloud-review-11745415) --- #### What Are G2 Users Discussing About Nielsen Marketing Cloud? - [What is Nielsen Attribution (formerly Visual IQ) used for?](https://www.g2.com/discussions/what-is-nielsen-attribution-formerly-visual-iq-used-for) - [What is Nielsen DMP used for?](https://www.g2.com/discussions/what-is-nielsen-dmp-used-for) - [How do I gain access to Nielsen data?](https://www.g2.com/discussions/how-do-i-gain-access-to-nielsen-data) - [What is Nielsen data analytics?](https://www.g2.com/discussions/what-is-nielsen-data-analytics) - [What does Nielsen do and how can it be helpful to marketers?](https://www.g2.com/discussions/what-does-nielsen-do-and-how-can-it-be-helpful-to-marketers) ### 17. [SurveyCTO](https://www.g2.com/products/surveycto/reviews) We are a secure, flexible data collection software platform built for high-quality data capture—wherever and however you work. Our history: Developed in 2012, SurveyCTO was designed to address the challenges associated with collecting high-quality data in the field: lack of data quality controls, unreliable internet, an inability to scale, and poor data security. Today, SurveyCTO is one of the world’s most powerful data collection software platforms. Our user base spans across 165 countries and comprises over 15,000 organizations across industries who trust us to power data collection and management, both on and offline. What we provide: SurveyCTO is a professionally supported, cloud hosted data collection software that allows you to build forms and collect data on desktop and mobile devices, even completely offline and off-the-grid. Our platform is packed with intelligent features relevant for any organization with data collection and data quality needs. Our use cases span public health, monitoring & evaluation, academic and market research, humanitarian crises, customer feedback, and clinical research. Our features, such as error and fraud detection to monitor surveyors in the field, case management to easily manage long-term data collection, automated data quality checks to ensure high-quality data, and end-to-end encryption for securely collecting sensitive, identifying data. Intuitive enough for anyone, and powerful enough for the most complex projects, our tools help teams collect, manage, and integrate data seamlessly across systems. We know that better data leads to smarter decisions—and smarter decisions create real-world impact. Visit our website to learn more the industries and use cases we support: https://www.surveycto.com/ **Average Rating:** 4.4/5.0 **Total Reviews:** 66 **How Do G2 Users Rate SurveyCTO?** - **Ease of Admin:** 9.0/10 (Category avg: 8.4/10) - **Internationalization:** 8.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.5/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind SurveyCTO?** - **Seller:** [Dobility](https://www.g2.com/sellers/dobility) - **Year Founded:** 2012 - **HQ Location:** Cambridge, MA - **LinkedIn® Page:** https://www.linkedin.com/company/5197743/ (23 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Research - **Company Size:** 43% Small-Business, 40% Mid-Market #### What Are SurveyCTO's Pros and Cons? **Pros:** - Customer Support (1 reviews) - Ease of Creation (1 reviews) - Ease of Use (1 reviews) - Flexibility (1 reviews) - Integrations (1 reviews) **Cons:** - Expensive (2 reviews) - Learning Curve (2 reviews) - Complexity (1 reviews) - Difficult Setup (1 reviews) - Limited Customization (1 reviews) ### What Do G2 Reviewers Say About SurveyCTO? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **excellent customer support** of SurveyCTO, enhancing their experience with timely assistance and guidance. - Users appreciate the **ease of creating surveys** with SurveyCTO, enjoying its reliability and secure data synchronization. - Users find SurveyCTO's **ease of use** in designing surveys and capturing responses highly beneficial for data collection. - Users value the **flexibility in form design** offered by SurveyCTO, making it adaptable to diverse needs and workflows. - Users value the **seamless integrations** of SurveyCTO, enhancing usability and supporting real workflows effectively. **Cons:** - Users find the **high cost** of SurveyCTO challenging for small projects and organizations, impacting its accessibility. - Users find the **learning curve for advanced features** steep, making initial setup and customization challenging. - Users find the **complexity** of SurveyCTO adds to the high cost, making it less suitable for small projects. - Users find the **difficult setup** initially challenging, requiring time to master advanced feature customization. - Users find the **limited customization** challenging, as mastering advanced features requires significant time and effort. #### What Are Recent G2 Reviews of SurveyCTO? **"[Secure, Mobile-Friendly Data Collection with Easy Drag-and-Drop Form Building](https://www.g2.com/survey_responses/surveycto-review-12857494)"** **Rating:** 4.5/5.0 stars *— Konjengbam M.* [Read full review](https://www.g2.com/survey_responses/surveycto-review-12857494) --- **"[SurveyCTO Makes Survey Data Collection and Management Simple and Reliable](https://www.g2.com/survey_responses/surveycto-review-12778909)"** **Rating:** 4.0/5.0 stars *— Muhammad O.* [Read full review](https://www.g2.com/survey_responses/surveycto-review-12778909) --- #### What Are G2 Users Discussing About SurveyCTO? - [How do you use SurveyCTO collect?](https://www.g2.com/discussions/how-do-you-use-surveycto-collect) - [What is the meaning of SurveyCTO?](https://www.g2.com/discussions/what-is-the-meaning-of-surveycto) - [How does SurveyCTO work?](https://www.g2.com/discussions/how-does-surveycto-work) - [What is SurveyCTO used for?](https://www.g2.com/discussions/what-is-surveycto-used-for) ### 18. [Nexxen](https://www.g2.com/products/nexxen/reviews) We help you reach your consumers & maximize your ROI​. Our true, full-stack solution, unique data and creative services simplify your programmatic ad journey to help you get the results you want. **Average Rating:** 3.8/5.0 **Total Reviews:** 51 **How Do G2 Users Rate Nexxen?** - **Ease of Admin:** 7.5/10 (Category avg: 8.4/10) - **Internationalization:** 8.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Nexxen?** - **Seller:** [Nexxen](https://www.g2.com/sellers/nexxen) - **HQ Location:** New York, New York, United States - **LinkedIn® Page:** https://www.linkedin.com/company/nexxen-inc/ (758 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 56% Enterprise, 35% Mid-Market #### What Are Recent G2 Reviews of Nexxen? **"[A Great SSP to help monetize your channels.](https://www.g2.com/survey_responses/nexxen-review-10706621)"** **Rating:** 4.5/5.0 stars *— Sampreeth D.* [Read full review](https://www.g2.com/survey_responses/nexxen-review-10706621) --- **"[Support Amobee Reps](https://www.g2.com/survey_responses/nexxen-review-5430480)"** **Rating:** 4.0/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/nexxen-review-5430480) --- #### What Are G2 Users Discussing About Nexxen? - [What is Amobee used for?](https://www.g2.com/discussions/what-is-amobee-used-for) ### 19. [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency.  **Average Rating:** 3.9/5.0 **Total Reviews:** 118 **How Do G2 Users Rate MediaMath by Infillion?** - **Ease of Admin:** 7.7/10 (Category avg: 8.4/10) - **Internationalization:** 8.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind MediaMath by Infillion?** - **Seller:** [Infillion](https://www.g2.com/sellers/infillion) - **Company Website:** https://infillion.com/ - **Year Founded:** 2008 - **HQ Location:** New York, US - **Twitter:** @infilliontech (300 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/infilliontech/ (186 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 51% Mid-Market, 25% Small-Business #### What Are MediaMath by Infillion's Pros and Cons? **Pros:** - Ad Management (1 reviews) - Advertising Management (1 reviews) - Budget Management (1 reviews) - Campaign Management (1 reviews) - Campaigns (1 reviews) **Cons:** - Complexity (1 reviews) - Complex Setup (1 reviews) - Complex User Interface (1 reviews) - Dashboard Issues (1 reviews) - Difficult Navigation (1 reviews) ### What Do G2 Reviewers Say About MediaMath by Infillion? *AI-generated summary from verified user reviews* **Pros:** - Users value the **unique campaign categories** and exceptional customer support offered by MediaMath through Infillion. - Users appreciate the **transparency and control over spending** that MediaMath by Infillion delivers for effective management. - Users value the **transparency and control over spending** that MediaMath by Infillion offers for effective budget management. - Users value the **unique campaign categories** offered by MediaMath, along with its excellent customer support. - Users value the **unique campaign options** in MediaMath, complemented by excellent customer support. **Cons:** - Users find the **complexity** of MediaMath challenging, citing outdated UI and cumbersome navigation as major drawbacks. - Users find the **setup complex and time-consuming** , which complicates the overall experience with MediaMath. - Users find the **complex user interface** outdated and awkward, making navigation and setup frustratingly time-consuming. - Users find the **dashboard issues** frustrating due to outdated UI, awkward navigation, and slow report updates. - Users find **difficult navigation** due to outdated UI and complex menus, impacting their overall experience with MediaMath. #### What Are Recent G2 Reviews of MediaMath by Infillion? **"[Media Math is very attentive and prompt to delivery for all of your business solutions needs.](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957) --- **"[Powerful Control, Needs UI Overhaul](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561)"** **Rating:** 4.0/5.0 stars *— David C.* [Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561) --- #### What Are G2 Users Discussing About MediaMath by Infillion? - [What is MediaMath TerminalOne Marketing OS™ used for?](https://www.g2.com/discussions/what-is-mediamath-terminalone-marketing-os-used-for) - [How many employees does MediaMath have?](https://www.g2.com/discussions/how-many-employees-does-mediamath-have) - [Is MediaMath a DSP?](https://www.g2.com/discussions/is-mediamath-a-dsp) - [What is MediaMath?](https://www.g2.com/discussions/what-is-mediamath) ### 20. [OnAudience.com - Data Management Platform](https://www.g2.com/products/onaudience-com-data-management-platform/reviews) OnAudience.com Data Management Platform is a technology platform that helps you take full control of all users' data you collect. The platform is used for collecting, organizing and activating big data sets from various sources - from your databases or from your partners’ sources. Thanks to the OnAudience.com DMP you can build any audience segment basing on such attributes as age, gender, income, interests or online behavior. You can also share your data with partners and use OnAudience database with billions of profiles. Created segments allow you to analyse who your clients really are and it makes it possible to create audience segments that are crucial for your online advertising activities and for expanding your business. **Average Rating:** 4.8/5.0 **Total Reviews:** 25 **How Do G2 Users Rate OnAudience.com - Data Management Platform?** - **Ease of Admin:** 9.1/10 (Category avg: 8.4/10) - **Internationalization:** 6.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.7/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10) **Who Is the Company Behind OnAudience.com - Data Management Platform?** - **Seller:** [OnAudience](https://www.g2.com/sellers/onaudience) - **Year Founded:** 2016 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/onaudience/ (22 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 87% Small-Business, 13% Mid-Market #### What Are Recent G2 Reviews of OnAudience.com - Data Management Platform? **"[On :)](https://www.g2.com/survey_responses/onaudience-com-data-management-platform-review-3531700)"** **Rating:** 4.5/5.0 stars *— Jakub M.* [Read full review](https://www.g2.com/survey_responses/onaudience-com-data-management-platform-review-3531700) --- **"[A useful and effective platform for companies who run programmatic campaigns.](https://www.g2.com/survey_responses/onaudience-com-data-management-platform-review-3799566)"** **Rating:** 4.5/5.0 stars *— Marek C.* [Read full review](https://www.g2.com/survey_responses/onaudience-com-data-management-platform-review-3799566) --- #### What Are G2 Users Discussing About OnAudience.com - Data Management Platform? - [What is OnAudience.com - Data Management Platform used for?](https://www.g2.com/discussions/what-is-onaudience-com-data-management-platform-used-for) ### 21. [Pxier Event](https://www.g2.com/products/pxier-event/reviews) Pxier Event is a cloud-based banquet application software service designed to your event management needs, with features and functions to help you manage your events and business needs. **Average Rating:** 4.4/5.0 **Total Reviews:** 19 **How Do G2 Users Rate Pxier Event?** - **Ease of Admin:** 8.7/10 (Category avg: 8.4/10) - **Internationalization:** 9.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10.0/10 (Category avg: 10/10) **Who Is the Company Behind Pxier Event?** - **Seller:** [Pxier](https://www.g2.com/sellers/pxier) - **Year Founded:** 2008 - **HQ Location:** Montreal, CA - **Twitter:** @Pxierweb (1 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/pxier-services (31 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 47% Small-Business, 32% Mid-Market #### What Are Pxier Event's Pros and Cons? **Pros:** - Ease of Use (7 reviews) - Data Quality (5 reviews) - Data Management (4 reviews) - Product Usefulness (4 reviews) - Data Discovery (3 reviews) **Cons:** - Limited Functionality (4 reviews) - Missing Features (3 reviews) - Poor UI (3 reviews) - Interface Complexity (2 reviews) - Not User-Friendly (2 reviews) ### What Do G2 Reviewers Say About Pxier Event? *AI-generated summary from verified user reviews* **Pros:** - Users find Exmon DG to be **super user-friendly** , enabling easy setup and efficient monitoring of data processes. - Users appreciate the **exception management and data integrity** features of Pxier Event, ensuring control and trust in their data. - Users value the **robust data management features** of Pxier Event, enhancing control and trust in their data practices. - Users appreciate the **usefulness of exMon for data quality and management** , enhancing control and trust in their data. - Users value the **robust data discovery capabilities** of Pxier Event, enhancing their ability to monitor and analyze data effectively. **Cons:** - Users feel the **limited functionality** of Pxier Event lacks clear added value and essential features compared to Exmon. - Users note the **missing features** in Pxier Event, such as drag-and-drop and online tools for better accessibility. - Users find the **poor UI** of Pxier Event to be confusing and in need of a significant visual overhaul. - Users find the **interface complexity** of Pxier Event confusing, hindering overall user experience and adoption. - Users find the **UI confusing and unnecessarily complicated** , indicating a need for a more user-friendly design. #### What Are Recent G2 Reviews of Pxier Event? **"[Perfect for process orchestration and data quality](https://www.g2.com/survey_responses/pxier-event-review-7825089)"** **Rating:** 4.5/5.0 stars *— Pálmi S.* [Read full review](https://www.g2.com/survey_responses/pxier-event-review-7825089) --- **"[Very useful software!](https://www.g2.com/survey_responses/pxier-event-review-9759922)"** **Rating:** 4.5/5.0 stars *— Darri Rafn H.* [Read full review](https://www.g2.com/survey_responses/pxier-event-review-9759922) --- #### What Are G2 Users Discussing About Pxier Event? - [What is Pxier Event used for?](https://www.g2.com/discussions/pxier-event-what-is-pxier-event-used-for) - [What is Pxier Event used for?](https://www.g2.com/discussions/what-is-pxier-event-used-for) ### 22. [GS1 US Data Hub](https://www.g2.com/products/gs1-us-data-hub/reviews) GS1 US is a standards organization that facilitates industry collaboration to improve supply chain visibility and efficiency through the adoption of GS1 Standards. **Average Rating:** 4.5/5.0 **Total Reviews:** 12 **How Do G2 Users Rate GS1 US Data Hub?** - **Ease of Admin:** 10.0/10 (Category avg: 8.4/10) - **Internationalization:** 10.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.8/10) **Who Is the Company Behind GS1 US Data Hub?** - **Seller:** [Gs1 Us](https://www.g2.com/sellers/gs1-us) - **Year Founded:** 1973 - **HQ Location:** Ewing, US - **Twitter:** @GS1_US (3,376 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/gs1-us (330 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Luxury Goods & Jewelry - **Company Size:** 75% Small-Business, 25% Mid-Market #### What Are Recent G2 Reviews of GS1 US Data Hub? **"[UPC prefix registration](https://www.g2.com/survey_responses/gs1-us-data-hub-review-7602993)"** **Rating:** 5.0/5.0 stars *— Frances B.* [Read full review](https://www.g2.com/survey_responses/gs1-us-data-hub-review-7602993) --- **"[User friendly](https://www.g2.com/survey_responses/gs1-us-data-hub-review-8050948)"** **Rating:** 5.0/5.0 stars *— Laurel H.* [Read full review](https://www.g2.com/survey_responses/gs1-us-data-hub-review-8050948) --- ### 23. [V12 Data](https://www.g2.com/products/v12-data/reviews) As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands’ customers prefer. Our data and technology platform links customer records with our proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel. **Average Rating:** 4.1/5.0 **Total Reviews:** 40 **How Do G2 Users Rate V12 Data?** - **Ease of Admin:** 6.7/10 (Category avg: 8.4/10) - **Internationalization:** 6.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 6.7/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind V12 Data?** - **Seller:** [V12 Data](https://www.g2.com/sellers/v12-data) - **Year Founded:** 1999 - **HQ Location:** Matawan, NJ - **LinkedIn® Page:** https://www.linkedin.com/company/v12data/ (100 employees on LinkedIn®) - **Phone:** +1 (732) 842-1001 **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 60% Small-Business, 23% Mid-Market #### What Are Recent G2 Reviews of V12 Data? **"[Launchpad was the answer to our unique needs](https://www.g2.com/survey_responses/v12-data-review-29169)"** **Rating:** 5.0/5.0 stars *— Kelley B.* [Read full review](https://www.g2.com/survey_responses/v12-data-review-29169) --- **"[We were early adopters of V12 and have appreciated the service they provided along the way.](https://www.g2.com/survey_responses/v12-data-review-48550)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/v12-data-review-48550) --- ### 24. [Retable](https://www.g2.com/products/retable/reviews) Retable allows you to manage complex data in an organized and customized online database with its spreadsheet-like interface. It offers multiple views that provide real-time collaboration, data management, and simple reporting. Retable's real-time data management platform allows you to configure data from any device easily. It simplifies data management and collaboration with various column types and automation that can be created quickly without code. Retable gives the users control over data. **Average Rating:** 4.5/5.0 **Total Reviews:** 11 **How Do G2 Users Rate Retable?** - **Ease of Admin:** 10.0/10 (Category avg: 8.4/10) - **Internationalization:** 9.6/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.7/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Who Is the Company Behind Retable?** - **Seller:** [Retable Limited](https://www.g2.com/sellers/retable-limited) - **Year Founded:** 2021 - **HQ Location:** London - **Twitter:** @retableio (775 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/retable (9 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Retable's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Accessibility (1 reviews) - Collaboration (1 reviews) - Customization (1 reviews) - Integrations (1 reviews) **Cons:** - Expensive (1 reviews) - Internet Dependency (1 reviews) - Poor Customer Support (1 reviews) ### What Do G2 Reviewers Say About Retable? *AI-generated summary from verified user reviews* **Pros:** - Users find Retable to be **super easy to use** , enhancing collaboration and saving time with customizable templates. - Users value the **easy database creation** with Retable, particularly appreciating its REST API accessibility. - Users love the **team collaboration features** of Retable, emphasizing its ease of use and time-saving automation. - Users love the **customizable templates** of Retable, which enhance collaboration and significantly save time. - Users find the **easy implementation and integrations** of Retable to be powerful and worthwhile for their needs. **Cons:** - Users often find the **pricing to be expensive** , causing concerns about the overall value of Retable. - Users experience **internet dependency** with Retable, leading to frustration during offline periods that halt productivity. - Users express frustration with **poor customer support** , leading to dissatisfaction and unresolved issues with Retable. #### What Are Recent G2 Reviews of Retable? **"[Excellent spreadsheet/database solution](https://www.g2.com/survey_responses/retable-review-10298439)"** **Rating:** 4.5/5.0 stars *— Gregory M.* [Read full review](https://www.g2.com/survey_responses/retable-review-10298439) --- **"[Effortless Collaboration and Data Management with Retable](https://www.g2.com/survey_responses/retable-review-10690669)"** **Rating:** 5.0/5.0 stars *— Natasha M.* [Read full review](https://www.g2.com/survey_responses/retable-review-10690669) --- ### 25. [SAP Data Intelligence](https://www.g2.com/products/sap-data-intelligence/reviews) SAP Data Intelligence transforms distributed data sprawls into vital data insights, delivering innovation at scale. SAP Data Intelligence is a comprehensive data management solution that connects, discovers, enriches, and orchestrates disjointed data assets into actionable business insights at enterprise scale. It enables the creation of data warehouses from heterogeneous enterprise data, management of IoT data streams, and facilitates scalable machine learning. SAP Data Intelligence allows you to leverage your business applications to become an intelligent enterprise and provides a holistic, unified way to manage, integrate, and process all your enterprise data. With SAP Data Intelligence you can: 1. Discover and connect to any data, anywhere, anytime from a single enterprise data fabric 2. Transform and augment data across complex data types and curate a robust searchable data catalog 3. Implement intelligent data processes by orchestrating complex data flows enriched with scalable, repeatable, production grade machine learning pipelines **Average Rating:** 4.1/5.0 **Total Reviews:** 8 **How Do G2 Users Rate SAP Data Intelligence?** - **Ease of Admin:** 6.7/10 (Category avg: 8.4/10) - **Internationalization:** 7.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.8/10) **Who Is the Company Behind SAP Data Intelligence?** - **Seller:** [SAP](https://www.g2.com/sellers/sap) - **Year Founded:** 1972 - **HQ Location:** Walldorf - **Twitter:** @SAP (297,052 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,955 employees on LinkedIn®) - **Ownership:** NYSE:SAP **Who Uses This Product?** - **Company Size:** 50% Enterprise, 40% Mid-Market #### What Are Recent G2 Reviews of SAP Data Intelligence? **"[To update the company's information.](https://www.g2.com/survey_responses/sap-data-intelligence-review-6647895)"** **Rating:** 4.5/5.0 stars *— Ismail D.* [Read full review](https://www.g2.com/survey_responses/sap-data-intelligence-review-6647895) --- **"[With intelligent information, and contextual to the company.](https://www.g2.com/survey_responses/sap-data-intelligence-review-6613023)"** **Rating:** 4.5/5.0 stars *— Akari K.* [Read full review](https://www.g2.com/survey_responses/sap-data-intelligence-review-6613023) --- #### What Are G2 Users Discussing About SAP Data Intelligence? - [What is a SAP data intelligence pipeline?](https://www.g2.com/discussions/what-is-a-sap-data-intelligence-pipeline) - [What is the main value proposition of SAP data intelligence?](https://www.g2.com/discussions/what-is-the-main-value-proposition-of-sap-data-intelligence) - [What is data Intelligence in SAP?](https://www.g2.com/discussions/what-is-data-intelligence-in-sap) - [What is the use of SAP data intelligence?](https://www.g2.com/discussions/what-is-the-use-of-sap-data-intelligence) ## What Is Data Management Platforms (DMP)? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Data Management Platforms (DMP)? - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) --- ## How Do You Choose the Right Data Management Platforms (DMP)? ### What You Should Know About Data Management Platforms (DMP) ### What are Data Management Platforms (DMP)? For companies that collect large amounts of data regarding the impact of marketing and advertising campaigns, data management and analysis is key. Data management platforms (DMPs) help companies store and analyze data that can come from multiple sources. Since advertising and marketing campaigns, as well as customer and audience sentiment and reactions, are ever-changing, DMPs are crucial to companies for quick and easy analysis. DMPs are used for customer insight development, targeted media buying, [CRM software](https://www.g2.com/categories/crm) optimization, and marketing content optimization, just to name a few. Due to the breadth of DMP functionality, businesses across industries must make sure to align their goals with what a DMP can offer. Specific companies have different reasons for managing data, and must make sure their DMP organizes, analyzes, and presents customer data in an effective way. Depending on a company’s particular industry, the type of data gathered and the way it is used will vary. As you consider adopting this technology, be aware of what data you need to gather and access, as well as what works well for your particular industry. Key Benefits of DMPs - Improve audience data collection, organization, and utilization - More effectively market and prospect potential customers - Customize content gathered from a CRM or other data sources - Improve channel and campaign flexibility - Generate unique audience insights ### Why Use DMP Software? Cross-referencing first- and third-party data can lead to extremely positive results for marketers. Examining both types of data provides opportunity to hyper-target and hyper-personalize marketing toward customers, helping deliver the right message at the right time. That being said, it’s important to note that DMPs integrate first- and third-party data differently from one another. Integration of data is such a priority for businesses because it helps create rich, well-rounded customer profiles, allowing marketers to create more thoughtful, targeted messages. When shopping around for a customer data platform, understand how data can be input and exacted from the platform. Benefits that users said they received from implementing and using DMPs include a unified data hub and a higher accuracy in audience targeting and segmentation. **Data hub —** DMPs are, by definition, centralized storage hubs for behavioral data. Many reviews left for the products in this category discuss the effectiveness of those hubs. As your business scales, you are likely to cull marketing data, user data, and audience data from various channels using a diverse stack of software. Just as [master data management software](https://www.g2.com/categories/master-data-management-mdm) is designed to centralize and manage internal operations data, these tools help to manage consumer insights in one convenient place. DMPs will often integrate with CRM platforms so that valuable marketing-based information can be exported as CRM data. **More accurate targeting —** Segmentation and targeting of customers needs to be accurate, or companies face losing customers. Tracking audience data in response to advertising and marketing campaigns significantly helps retargeting efforts, especially if a company wants to expand their audience. Collecting data from a variety of sources helps businesses create robust customer profiles, enabling them to better understand who they are targeting. Also, when determining the direction of a campaign, a larger data set typically leads to better results, and assists greatly in advertising efforts and placements. ### Who Uses DMPs? The high-level insights made possible with these tools are especially useful for certain departments within an organization. The following are the ideal users of this technology. **Marketers —** For a digital marketing team involved with programmatic ad buying and campaign development, there is no limit to the amount of consumer insights that are worth collecting. Marketers can leverage the audience data within these platforms to make educated choices in the messaging, timing, and placement of advertisements on digital channels. From content marketing to location-based mobile ads, each decision needs to be carefully thought out, due to the resources and effort involved. Having this far-reaching consumer data in one convenient location is a boon for marketers seeking to make the most of every campaign. **Sales —** There is a plethora of [sales software](https://www.g2.com/categories/sales) designed to give these teams a leg up on the competition and perform at the highest level. Data management platforms can complement these solutions by giving sales teams a deeper understanding of target customers and the channels they frequent. While marketing teams leverage this centralized data for digital advertising campaigns, sales leaders can use it to refine outreach tactics and assemble the best possible list of leads. The sales and marketing departments should work in tandem to ensure that messaging is aligned and the needs of customers met. Sharing the insights that are gathered on DMPs can go a long way in unifying these efforts. **Product —** A product strategy should never stop evolving. When a product team has a firm grasp on brand reputation, customer behaviors, and audience demographics, they can deliver the right offerings at the optimal time, and shape these products and services around the consumers who stand to benefit. This also goes for executive teams and others involved with plotting the direction of a brand’s offerings or marketing. Having easy access to audience data from a wide array of sources helps decision-makers keep a finger on the pulse of their most valuable assets: the consumers. ### DMP Features Marketing is the first step in the customer journey. The powerful software in this category can help light the way for successful marketing by giving brands a complete view of their target market, from social media to their favorite mobile apps. It also provides a window into the successes and failures of ongoing marketing efforts. The following are some common features of DMPs that enable a business to understand the customer experience so that they can communicate their message more clearly than ever. **Audience data and insights —** Analytics are a key piece in the DMP puzzle, allowing you to contrast your audience against first- and third-party data sources. This helps you learn more about who they are and how they engage with your content. Each platform offers different insights on audience behavior, demographics, and interests in relation to your branding and marketing. It is important to determine which system aligns with your goals to build a well-informed target audience. Depending on your reach and active marketing channels, your audience will vary in size and complexity, and so will the analytics you collect. **Data integration —** Tools in this category provide first-party data integration with ad servers, DSPs, and SSPs, and other data sources for inbound and outbound data transfer. They may also offer second- and third-party integration. Second-party integration allows the user to combine first-party data with additional first-party unstructured data of strategic partners. Third-party integration involves integrations with external data providers, and the real-time import of their structured and unstructured data. Examples of these are businesses such as ad agencies and companies with similar clients, as well as open source databases on the web. As DMP solutions collect this disparate data, they will unify the information into a single customer view, so users can manage the analytics without the need for multiple windows or separate tools. Users can program these tools to standardize second- and third-party data from different sources and agencies so it enters the system in the company’s preferred format. Administrators can also create filters to weed out unnecessary data points during the transfer. **Data cleansing —** A number of apps in this category include technology for cleaning and enriching data as it enters the system. This can include processes like fixing typos, deduping/merging leads, and autocorrecting the formatting of data to fit your company’s preferences. The cleansing features in some cases will automatically normalize the field values in your data. Some products offer exception management tools, which scan your databases and correct anomalies that found their way into the system. **Account and lead scoring —** Analytics tools within DMP products have a variety of benefits to the user. Among these is the creation of customer segments for future marketing. With a thorough data analysis, you can create unique user profiles and prioritize certain groups that are most likely to respond positively to your marketing. This allows for not only advanced targeting in your marketing strategy but also an increased focus on personalization for these high-ROI clients. Furthermore, agencies can streamline their pipeline with lead routing and account assignment features in some platforms. Some platforms take advantage of modern [machine learning software](https://www.g2.com/categories/machine-learning) to help companies define and reach their optimal audience. ### Software and Services Related to DMPs The following solutions are worth being considered alongside data management platforms and can help elevate and automate your company’s marketing initiatives. [**Demand side platforms (DSPs)**](https://www.g2.com/categories/demand-side-platform-dsp) **—** Demand side platforms enable the real-time purchasing of digital ad space at pivotal moments in a customer’s buying journey. A focused digital advertising effort might capitalize on the consumer data provided by DMPs to make these timely decisions and place relevant ads on websites while the target audience is browsing. Web administrators use a similar software, [supply side platforms (SSPs)](https://www.g2.com/categories/supply-side-platform-ssp), to promote and sell these valuable ad spaces when the ideal opportunities arise. As online advertising becomes more and more competitive, the ability to make these in-the-moment marketing decisions are increasingly valuable for brands hoping to reach people as they go about their online routines. DSPs are a natural complement to DMPs for enabling well-informed ad buying decisions. [**Retargeting software**](https://www.g2.com/categories/retargeting) **—** The people who visit your brand’s website are often the ideal audience for ads, as they have shown a direct interest in your product or service. Retargeting software tracks this visitor behavior with help from cookies and automates the deployment of display ads across this network of visitors. While storing your various forms of marketing data on DMPs and using it to shape your campaigns, retargeting tools help to keep your brand fresh in the minds of your past visitors. These ads can be easy wins for a brand, and retargeting is a common marketing strategy for thousands of companies with an established online presence.