What do you like best?
Working with Intellimize feels like working with an extension of your own web development team. They most fast, are super susceptible to feedback, and the product itself delivers valuable insights into how you can optimize your website for the best possible conversion. By being able to split up all your variations by campaign, Intellimize allows you to see the breakdown of results. All of that makes multivariant testing seem less scary to track and implement.
What do you dislike?
As always, reporting for any tool could be better. Not being able to see how long it will actually take for your variation to reach significance makes implementing tests a little harder to predict and track.
Recommendations to others considering the product
Intellimize is more advanced than other A/B testing tools out there because it learns while it runs. That means that when your variations perform better, they're shown more, which means more $ in your pocket. You should have a good understanding of how valuable certain behaviors are to your company so you can weigh outcomes in the right way, otherwise Intellimize takes care of the rest!
What business problems are you solving with the product? What benefits have you realized?
We leverage Intellimize for all of our conversion rate optimization projects. From changing up our website to changing up the Chatbot messages we use, Intellimize helps us design and implement tests to increase positive behavior on our site.