Best A/B Testing Tools for Medium-Sized Businesses

Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thousands of the world's leading enterprise brands like WMG, eBay, Ubisoft, Qualicorp, and others look to VWO for running and scaling their digital experimentation. VWO is the world’s leading web testing and conversion optimization platform that enables growing businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience. Gathering user insights, prioritizing hypotheses, planning a roadmap, conducting tests, analyzing results - VWO lets you cover the whole 9 yards. VWO is thoughtfully designed for ease of experimentation. You can launch a test within minutes without any help from IT. With certifications including BS and ISO, VWO is fully GDPR compliant and provides robust security by design and default. With industry-leading 24/7 support and a 98% customer satisfaction rate, servicing a billion requests a day while ensuring 100% uptime – VWO is built for Enterprises! VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay and has helped more than 4,500 brands across the globe to run over 600,000 experiments to date.

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, search and the market’s only emotions-based segmentation solution. Our all-in-one platform offers web and API solutions for a unified approach to creating seamless experiences. We are a trusted partner in optimization and innovation to over 1,100 brands including Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, LVMH, and many others. Our global team of experts is what sets us apart with an unmatched customer-first mindset embedded into company culture. To learn more, visit www.abtasty.com

Statsig combines experimentation, feature flagging, product analytics, and session replays into a single, powerful platform - helping your team build faster, and make smarter product decisions. All of Statsig's products are powered by a single of data and infrastructure, and can be run in your data warehouse. Today, thousands of companies rely on Statsig, including OpenAI, Notion, Atlassian, Microsoft. Statsig can help you... - Iterate Faster: Turn ideas into tests or scale your current experimentation program with the world’s most powerful experimentation infrastructure & stats engine. - Ship Smarter: Speed up releases without increasing risk. Link every release to product data for automated alerts and guardrails, then give your whole team the power to ship and watch the magic happen. - Learn more from your data: Empower every stakeholder on your team — from Product to Engineering to Data —with unified analytics, backed by one set of data and a full set of product analytics tools. The Statsig team has worked helped build data-driven cultures at some largest enterprises in the world - and we're here to help you, wherever you are on your journey. And no matter how big (or small) you are, our tools will scale to meet your needs and help you cut spend. Are you ready to start your data-driven journey?

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world of digital marketing. Its comprehensive suite of tools cater to various aspects of digital marketing, including omni-channel communication strategies, a customer data platform, personalization, and generative AI tools. This platform is tailored for marketers looking to elevate their brand’s presence, foster deeper customer relationships, and drive substantial growth through personalized customer journeys. With its robust analytics, Netcore helps brands understand their audience better, enabling targeted marketing campaigns that resonate with customers on a personal level. The platform’s AI and machine learning capabilities ensure that each customer interaction is optimized for engagement and conversion, making every touchpoint an opportunity to impress and retain. Serving over 6,500 brands across 40 countries, Netcore has proven its effectiveness in enhancing customer satisfaction and loyalty, ultimately contributing to increased revenue and market share for businesses. Whether you’re looking to refine your email marketing strategy, personalize your web experience, or engage customers across multiple channels seamlessly, Netcore offers the technology and expertise to achieve your goals. Don’t miss out on the opportunity to redefine your digital marketing strategy with Netcore. Learn more at https://netcorecloud.com/

Founded in 2014 and headquartered in Oakland, California, LaunchDarkly serves over 5,500 enterprises, including a quarter of the Fortune 500. As the industry’s leading end-to-end feature management platform, LaunchDarkly enables software and AI development teams to de-risk every release, accelerate AI development, remove barriers to experimentation, and increase developer productivity. By separating feature releases from deployments, teams can ship confidently, experiment safely, and continuously optimize software delivery—ensuring governance, control, and velocity at scale. The LaunchDarkly platform is built on four core components that enable teams to release with confidence and drive business impact. Guarded Releases provide real-time monitoring, progressive rollouts, and instant rollbacks, allowing teams to minimize risk and prevent faulty features from impacting users. AI Configurations enable teams to iterate on models and prompts in real time, refining AI behavior without requiring redeployment. Experimentation unifies feature delivery and testing, helping teams analyze feature performance and ship the best-performing variations based on real data. Release Management standardizes best practices at scale, providing automated rollout pipelines, structured governance, and real-time visibility into release health. At its core, LaunchDarkly empowers organizations to move faster while reducing risk. With automated feature rollouts, real-time release insights, and seamless integration with CI/CD workflows and data platforms like Snowflake, development teams can increase productivity, reduce downtime, and bring new innovations to market faster than ever. Organizations that adopt LaunchDarkly gain a competitive edge by accelerating release velocity, minimizing risk, and continuously optimizing customer experiences to maximize business impact.

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. > Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. > Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. > Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. > Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. > Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.

Kameleoon enables brands to enhance their products and digital interactions, providing a unique optimization solution that combines web experimentation, feature management, and personalization features within a single, cohesive platform. Kameleoon is the only unified experimentation platform that combines web and feature testing with agentic AI. With PBX (Prompt-Based Experimentation), teams can turn ideas into live A/B tests in minutes just by chatting with AI. Kameleoon adapts to any tech stack and skill level, offering accurate data, advanced privacy, and native integrations with leading tools. Designed to support product managers, marketers, experimentation leaders, and developers, Kameleoon fits into any tech stack, with 100+ integrations and custom integration options. Kameleoon empowers teams to create experiments, by using web-based data for targeting, analytics, and activation in server-side tests without requiring a developer. HIPAA, GDPR, and CCPA compliant, Kameleoon is well-suited for highly-regulated industries such as healthcare, banking, and insurance. Over 1,000 medium and enterprise-sized companies already use Kameleoon’s feature-rich and secure platform to rely on highly-accurate experimentation data. Teams at Toyota, Providence, Direct Line Group, Canada Goose, Loblaw, and Cerebral use Kameleoon. Visit www.kameleoon.com to learn more.

Yieldify is a fully managed end-to-end personalization platform that helps ecommerce businesses generate more revenue by engaging their customers with personalized experiences. In the last 4 years, more than 1000 ecommerce brands in North America, Europe and Asia-Pacific have generated over $2.5 billion in extra revenue with Yieldify’s full-service team and platform. With Yieldify, you can give every visitor the right website experience, at the right time, no matter where they are in your funnel.

EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer support from a single, unified platform. Trusted by over 150,000 companies worldwide, EngageBay enables small and growing businesses to attract, engage, and retain customers — without the high cost or complexity of enterprise tools. Built for simplicity and performance, EngageBay combines advanced marketing automation, sales CRM, and customer support software with cutting-edge AI intelligence that enhances productivity and decision-making across teams. With EngageBay AI, businesses can create content faster, predict outcomes smarter, and deliver personalized experiences at scale. - Why Choose EngageBay EngageBay empowers growing businesses to compete with larger enterprises by offering enterprise-grade automation and intelligence at an affordable price. The platform’s AI-driven capabilities help you boost conversions, reduce manual work, and make smarter data-backed decisions — all while keeping your customer journey seamless and connected. - Key Features - - AI Capabilities AI Email & Content Generator – Write engaging emails, subject lines, and campaigns in seconds. AI Lead & Deal Scoring – Identify and prioritize the leads most likely to convert. AI Insights & Recommendations – Get actionable suggestions to improve engagement and productivity. AI-Powered Support Tools – Generate ticket summaries and smart reply suggestions for faster service. - - Marketing Automation Email marketing and automation workflows Landing page and form builder Email sequences and drip campaigns Social media integration and tracking - - Sales CRM Contact and deal management Visual sales pipelines and forecasting Appointment scheduling and reminders Task management and team collaboration tools - - Customer Support Helpdesk and ticketing system Live chat and shared inbox Service automation and knowledge base Unified 360° customer view across all interactions - Who Uses EngageBay EngageBay is designed for small to mid-sized businesses, startups, and growing teams looking for an affordable yet powerful alternative to fragmented tools. It’s ideal for businesses that want to automate customer interactions, align marketing and sales efforts, and improve support efficiency using AI.

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Simplify your developer experience with the world's first AI-augmented software delivery platform. Upgrade your software delivery with Harness' innovative CI/CD, Feature Flags, Infrastructure as Code Management, and Chaos Engineering tools. We are a software delivery platform that helps developers and infrastructure engineers build and ship code for cloud and on-premise projects. We automate the continuous integration and continuous delivery (CI/CD) process to help teams build faster, ship more frequently, and improve quality, efficiency, and governance. We help companies in four key areas: Number one, we accelerate innovation through DevOps modernization. We provide an approach for software delivery that automates processes, reduces manual interventions, consolidates tools, and accelerates time-to-market for new products, features, and fixes. Number two, we improve developer experience. We give you the ability to attract, retain, and onboard high-caliber engineering talent while fostering a culture of continuous innovation and improvement. Number three, we secure software delivery. We give you the ability to integrate security into every phase of the SDLC. And last but not least is, we optimize cloud costs. We give you the ability to eliminate waste and to ensure that appropriate cloud resources are allocated at the right place at the right time.

Croct is a headless component-based CMS with built-in AB testing and personalization. It simplifies product optimization and helps product teams scale experimentation without over-relying on developers.

Webflow is the AI-native Website Experience Platform that empowers teams to build, manage, and optimize visually stunning websites and web apps with the speed, security, and scalability today’s leading brands demand. With a visual, composable CMS at its core, Webflow unites marketers, designers, and developers on a single platform built for performance and precision. Built for the intelligent web era, Webflow combines AI-powered creation, automation, and optimization to help companies drive measurable growth and deliver high-performing digital experiences, anywhere their brand lives. Today, more than 300,000 of the world’s leading companies and over 2,000 Certified Webflow Partners trust Webflow to power exceptional, enterprise-grade web experiences at scale.

Omniconvert Explore is an advanced experimentation tool designed to assist agencies, development and product teams, as well as marketers who may have limited IT support. This software solution empowers users to launch experiments that can enhance decision-making and optimize user experiences across various digital platforms. By providing a comprehensive suite of features, Omniconvert Explore caters to a diverse audience looking to leverage data-driven insights for improved performance. The software enables users to design and run A/B tests, personalize on-site experiences, collect customer feedback, and segment audiences, all from one interface. Omniconvert Explore is used by e-commerce managers, CRO specialists, and digital marketers to identify friction points in the buying journey, test improvement ideas, and implement validated changes without relying heavily on developers. Typical use cases include: - improving add-to-cart rates - reducing checkout abandonment - increasing average order value through personalization and experimentation. Omniconvert Explore integrates with major e-commerce platforms such as Shopify, Magento, WooCommerce, and custom online stores. Key capabilities: -Visual A/B and split testing tools for website elements and user flows - Audience segmentation based on behavior, traffic source, and attributes - On-site personalization with dynamic content and recommendations - Integrated survey and feedback widgets to capture customer insights - Real-time performance tracking and experiment analytics - Integrations with analytics, CRM, and marketing platforms By combining testing, personalization, and customer research in a single tool, Omniconvert Explore helps teams make objective, measurable improvements to the user experience. It is designed to support data-driven decision making and continuous experimentation across e-commerce touchpoints. Why Users Choose Omniconvert E-commerce and CRO professionals choose Omniconvert Explore because it unifies A/B testing, on-site personalization, and customer feedback tools into a single workspace. This helps teams move faster from insight to action and validate ideas through experimentation. Users report that Omniconvert Explore’s visual editor, audience segmentation, and reporting dashboards make it easy to design experiments and track performance without extensive technical setup. The platform’s integrations with major e-commerce systems and analytics tools allow for consistent measurement across marketing and user experience initiatives.