Best A/B Testing Tools for Small Business

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall A/B Testing category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business A/B Testing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business A/B Testing category.

In addition to qualifying for inclusion in the A/B Testing Tools category, to qualify for inclusion in the Small Business A/B Testing Tools category, a product must have at least 10 reviews left by a reviewer from a small business.

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Best A/B Testing Tools At A Glance

Best for Small Businesses:
PostHog
PostHog
Best for Mid-Market:
Statsig
Statsig
Best for Enterprise:
Statsig
Statsig
Highest User Satisfaction:
VWO Testing
VWO Testing
Best Free Software:
VWO Testing
VWO Testing
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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44 Listings in Small Business A/B Testing Available

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PostHog
(1,036)4.5 out of 5
Entry Level Price:Free
7th Easiest To Use in A/B Testing software
View top Consulting Services for PostHog
OverviewPros and Cons
Product Description

PostHog is the open-source, all-in-one platform that helps engineers build better products. We enable software teams to capture events, perform analytics, record user sessions, conduct experiments

Users: Software Engineer, Founder · Industries: Computer Software, Information Technology and Services · Market Segment: 77% Small-Business, 16% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Easy Setup, Analytics, Insights, Session Recordings
ConsLearning Curve, Steep Learning Curve, Complexity, Confusion, Missing Features
User SatisfactionSeller Details
PostHog features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
8.6
Reporting and Analytics
Average: 8.4
8.2
Multivariate testing capacities
Average: 8.4
7.0
AI/Machine Learning
Average: 7.4
Seller Details
Year Founded
2020
HQ Location
San Francisco, US
Company Website
https://posthog.com
Twitter
@posthog
LinkedIn® Page
https://www.linkedin.com/company/posthog/
VWO Testing
(927)4.4 out of 5
Entry Level Price:Contact Us
12th Easiest To Use in A/B Testing software
View top Consulting Services for VWO Testing
OverviewPros and Cons
Product Description

Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thous

Users: Product Manager, Digital Marketing Manager · Industries: Computer Software, Marketing and Advertising · Market Segment: 56% Mid-Market, 26% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, A/B Testing, Easy Setup, Analytics
ConsLimited Features, Missing Features, Limitations, Learning Curve, Slow Performance
User SatisfactionSeller Details
VWO Testing features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
8.2
Reporting and Analytics
Average: 8.4
8.4
Multivariate testing capacities
Average: 8.4
6.7
AI/Machine Learning
Average: 7.4
Seller Details
Year Founded
2010
HQ Location
New Delhi
Company Website
https://vwo.com/
Twitter
@wingify
LinkedIn® Page
https://www.linkedin.com/company/1775796/
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Statsig
(346)4.7 out of 5
Entry Level Price:Free
5th Easiest To Use in A/B Testing software
OverviewPros and Cons
Product Description

Statsig combines experimentation, feature flagging, product analytics, and session replays into a single, powerful platform - helping your team build faster, and make smarter product decisions. All

Users: Software Engineer, Product Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 45% Mid-Market, 29% Enterprise
Pros and ConsUser Satisfaction
ProsEase of Use, Experimentation, Analytics, Easy Setup, Features
ConsLearning Curve, Steep Learning Curve, Missing Features, Lack of Guidance, Data Inaccuracy
User SatisfactionSeller Details
Statsig features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.1
8.8
Reporting and Analytics
Average: 8.4
8.9
Multivariate testing capacities
Average: 8.4
6.8
AI/Machine Learning
Average: 7.4
Seller Details
Year Founded
2015
HQ Location
San Francisco, CA
Company Website
https://openai.com/
Twitter
@OpenAI
LinkedIn® Page
https://www.linkedin.com/company/openai/
Webflow
(975)4.4 out of 5
Entry Level Price:Free
14th Easiest To Use in A/B Testing software
View top Consulting Services for Webflow
OverviewPros and Cons
Product Description

Webflow is the AI-native Website Experience Platform that empowers teams to build, manage, and optimize visually stunning websites and web apps with the speed, security, and scalability today’s leadin

Users: Web Developer, Founder · Industries: Design, Marketing and Advertising · Market Segment: 69% Small-Business, 22% Mid-Market
User Sentiment

Reviewers appreciate Webflow's user-friendly interface, design freedom, and the ability to make updates without relying on a developer, as well as its strong performance and clean code output. Reviewers mentioned that Webflow has a steep learning curve, can be expensive as the site grows, and lacks an extensive plugin ecosystem compared to other platforms.

Pros and ConsUser Satisfaction
ProsEase of Use, Design Flexibility, Features, Intuitive, Flexibility
ConsLearning Curve, Limited Features, Missing Features, Expensive, Steep Learning Curve
User SatisfactionSeller Details
Webflow features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
7.5
Reporting and Analytics
Average: 8.4
8.6
Multivariate testing capacities
Average: 8.4
6.9
AI/Machine Learning
Average: 7.4
Seller Details
Year Founded
2012
HQ Location
San Francisco, California
Company Website
https://webflow.com
Twitter
@webflowapp
LinkedIn® Page
https://www.linkedin.com/company/3502352/
Epsilon Accelerate
(146)4.7 out of 5
OverviewUser Satisfaction
Product Description

Yieldify is a fully managed end-to-end personalization platform that helps ecommerce businesses generate more revenue by engaging their customers with personalized experiences. In the last 4 years,

Users: Marketing Manager, Ecommerce Manager · Industries: Retail, Apparel & Fashion · Market Segment: 47% Mid-Market, 43% Small-Business
User SatisfactionSeller Details
Epsilon Accelerate features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.1
9.2
Reporting and Analytics
Average: 8.4
9.3
Multivariate testing capacities
Average: 8.4
9.5
AI/Machine Learning
Average: 7.4
Seller Details
Year Founded
1969
HQ Location
Irving, TX
Company Website
https://www.epsilon.com
Twitter
@EpsilonMktg
LinkedIn® Page
https://www.linkedin.com/company/epsilon/
Ownership
NYSE:ADS
Phone
1-800-309-0505
AB Tasty
(405)4.4 out of 5
13th Easiest To Use in A/B Testing software
OverviewPros and Cons
Product Description

At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco

Users: Product Manager, Chef de projet digital · Industries: Retail, Cosmetics · Market Segment: 51% Mid-Market, 31% Enterprise
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, A/B Testing, Helpful, Easy Setup
ConsLimitations, Testing Difficulties, Difficult Learning, Learning Curve, Missing Features
User SatisfactionSeller Details
AB Tasty features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.1
7.8
Reporting and Analytics
Average: 8.4
8.2
Multivariate testing capacities
Average: 8.4
6.4
AI/Machine Learning
Average: 7.4
Seller Details
Year Founded
2009
HQ Location
PARIS, France
Company Website
https://www.abtasty.com
Twitter
@ABTasty
LinkedIn® Page
https://www.linkedin.com/company/1885711/
Omniconvert
(163)4.6 out of 5
Entry Level Price:Free
6th Easiest To Use in A/B Testing software
OverviewPros and Cons
Product Description

Omniconvert Explore is an advanced experimentation tool designed to assist agencies, development and product teams, as well as marketers who may have limited IT support. This software solution empower

Industries: Retail, Marketing and Advertising · Market Segment: 55% Small-Business, 33% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Helpful, Ease of Use, Intuitive, A/B Testing
ConsLearning Curve, Poor Customer Support, Confusion, Developer Dependency, Missing Features
User SatisfactionSeller Details
Omniconvert features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
8.7
Reporting and Analytics
Average: 8.4
9.0
Multivariate testing capacities
Average: 8.4
6.7
AI/Machine Learning
Average: 7.4
Seller Details
Year Founded
2013
HQ Location
Bucharest, Romania
Company Website
https://www.omniconvert.com/
Twitter
@Omniconvert
LinkedIn® Page
https://www.linkedin.com/company/10952307/
EngageBay All-in-One Suite
(635)4.7 out of 5
Entry Level Price:Free
2nd Easiest To Use in A/B Testing software
OverviewPros and Cons
Product Description

EngageBay is an all-in-one customer engagement platform designed for small and mid-sized businesses that want to manage marketing, sales, and support from a unified system. Positioned as a cost-co

Users: Marketing Manager, CEO · Industries: Information Technology and Services, Staffing and Recruiting · Market Segment: 67% Small-Business, 31% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Automation, Customer Support, Features, Automations
ConsMissing Features, Limited Features, Reporting Issues, Limited Customization, Poor Reporting
User SatisfactionSeller Details
EngageBay All-in-One Suite features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.1
9.2
Reporting and Analytics
Average: 8.4
8.5
Multivariate testing capacities
Average: 8.4
8.5
AI/Machine Learning
Average: 7.4
Seller Details
Year Founded
2018
HQ Location
Wilmington, Delaware
Company Website
https://www.engagebay.com/
Twitter
@engagebay
LinkedIn® Page
https://www.linkedin.com/company/13655085/
Nvecta
(337)4.8 out of 5
8th Easiest To Use in A/B Testing software
OverviewPros and Cons
Product Description

Nvecta is an AI-powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push notifications, pop-ups, and muc

Users: Search Engine Optimization Executive, Search Engine Optimization Specialist · Industries: Marketing and Advertising, Computer Software · Market Segment: 69% Small-Business, 28% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Helpful, Automation, Customer Engagement, Customer Support
ConsLearning Curve, Missing Features, Expensive, Limited Customization, Limited Features
User SatisfactionSeller Details
Nvecta features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.1
9.4
Reporting and Analytics
Average: 8.4
9.3
Multivariate testing capacities
Average: 8.4
9.5
AI/Machine Learning
Average: 7.4
Seller Details
Year Founded
2011
HQ Location
Delhi, IN
Company Website
https://www.nvecta.com/
LinkedIn® Page
https://www.linkedin.com/company/nvecta/
ClickFunnels
(413)4.6 out of 5
Entry Level Price:$97.00
View top Consulting Services for ClickFunnels
OverviewPros and Cons
Product Description

ClickFunnels is a sales funnel software platform that helps entrepreneurs, small business owners, and marketers build and manage their online sales process from a single tool. Instead of managing sepa

Users: Owner, Founder · Industries: Marketing and Advertising, Health, Wellness and Fitness · Market Segment: 96% Small-Business, 3% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Easy Setup, Features, Flexibility, Implementation Ease
ConsLearning Curve, Limited Features, Missing Features, Steep Learning Curve, Bug Issues
User SatisfactionSeller Details
ClickFunnels features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.1
8.7
Reporting and Analytics
Average: 8.4
9.0
Multivariate testing capacities
Average: 8.4
8.1
AI/Machine Learning
Average: 7.4
Seller Details
Year Founded
2013
HQ Location
Eagle, ID
Company Website
https://ClickFunnels.com
Twitter
@clickfunnels
LinkedIn® Page
https://www.linkedin.com/company/7793713/
Netcore Customer Engagement Platform
(559)4.5 out of 5
Entry Level Price:Free
1st Easiest To Use in A/B Testing software
OverviewPros and Cons
Product Description

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o

Users: Marketing Manager, Digital Marketing Manager · Industries: Financial Services, Insurance · Market Segment: 49% Mid-Market, 34% Enterprise
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Helpful, Features, Customer Engagement
ConsMissing Features, Slow Performance, Slow Loading, Learning Curve, Limited Features
User SatisfactionSeller Details
Netcore Customer Engagement Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.1
8.8
Reporting and Analytics
Average: 8.4
8.5
Multivariate testing capacities
Average: 8.4
8.1
AI/Machine Learning
Average: 7.4
Seller Details
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Company Website
https://netcorecloud.com/
Twitter
@netcore_cloud
LinkedIn® Page
https://www.linkedin.com/company/netcore-solutions/
Bloomreach
(751)4.6 out of 5
Entry Level Price:Contact Us
View top Consulting Services for Bloomreach
OverviewPros and Cons
Product Description

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

Users: CRM Manager, Marketing Manager · Industries: Retail, Marketing and Advertising · Market Segment: 49% Mid-Market, 28% Small-Business
User Sentiment

Users frequently mention the platform's intuitive setup, clear documentation, and seamless integration with other tools like CRM systems, email platforms, and ad platforms as key benefits. Users mentioned that Bloomreach could improve its reporting dashboards with more customizable real-time analytics and that it lacks sufficient templates, requiring users to often start from scratch.

Pros and ConsUser Satisfaction
ProsEase of Use, Features, Helpful, Customer Support, Customer Engagement
ConsLearning Curve, Learning Difficulty, Missing Features, Limited Features, Difficult Learning
User SatisfactionSeller Details
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.1
8.3
Reporting and Analytics
Average: 8.4
8.3
Multivariate testing capacities
Average: 8.4
7.0
AI/Machine Learning
Average: 7.4
Seller Details
Year Founded
2009
HQ Location
Mountain View, CA
Company Website
https://www.bloomreach.com
Twitter
@bloomreach_tm
LinkedIn® Page
https://www.linkedin.com/company/bloomreach/
Ownership
Private
Landingi
(389)4.5 out of 5
Entry Level Price:$29.00
OverviewPros and Cons
Product Description

The platform offers multiple solutions to support marketers at every step of marketing campaign creation using landing pages: from design, through the campaign's launch, integration, optimization, to

Users: CEO, Owner · Industries: Marketing and Advertising, Computer Software · Market Segment: 89% Small-Business, 10% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Landing Pages, Easy Setup, Ease of Creation, Customer Support
ConsLimited Features, Missing Features, Expensive, Poor Design, Landing Pages
User SatisfactionSeller Details
Landingi features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
8.4
Reporting and Analytics
Average: 8.4
8.4
Multivariate testing capacities
Average: 8.4
7.5
AI/Machine Learning
Average: 7.4
Seller Details
Year Founded
2013
HQ Location
Dallas, US
Company Website
https://landingi.com
Twitter
@landingiapp
LinkedIn® Page
https://www.linkedin.com/company/3227749/
FlexiFunnels
(200)4.7 out of 5
Entry Level Price:Starting at $38.00
OverviewPros and Cons
Product Description

FlexiFunnels: Conversion Optimized *AI Funnel Builder* FlexiFunnels is an AI-powered business growth platform. From creating world-class landing pages in seconds to handling your marketing and lead

Users: Founder · Industries: Marketing and Advertising, Professional Training & Coaching · Market Segment: 76% Small-Business, 1% Enterprise
User Sentiment

Reviewers frequently mention the ease of use, the efficient AI builder, and the quick page loading times, along with the supportive and responsive customer service. Reviewers mentioned issues with lengthy tutorial videos, a need for improvements in the AI bot, and difficulties with domain integration and certain automation features.

Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Easy Creation, Easy Setup, Features
ConsLearning Curve, Missing Features, Poor Customer Support, Limitations, Limited Integrations
User SatisfactionSeller Details
FlexiFunnels features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.1
9.9
Reporting and Analytics
Average: 8.4
9.8
Multivariate testing capacities
Average: 8.4
9.4
AI/Machine Learning
Average: 7.4
Seller Details
Year Founded
2020
HQ Location
Dehradun, IN
Company Website
https://flexifunnels.com/
LinkedIn® Page
https://www.linkedin.com/company/flexifunnels/
Algolia
(444)4.5 out of 5
Entry Level Price:Free
View top Consulting Services for Algolia
OverviewPros and Cons
Product Description

Algolia empowers businesses to deliver lightning-fast, AI-driven search and discovery experiences that convert. Trusted by over 18,000 companies and 500,000 developers, Algolia’s API-first platform ha

Users: CTO, Software Engineer · Industries: Computer Software, Retail · Market Segment: 60% Small-Business, 29% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Search Efficiency, Speed, Search Speed, Efficiency
ConsExpensive, Limitations, High Learning Curve, Limited Features, Learning Difficulty
User SatisfactionSeller Details
Algolia features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.1
8.2
Reporting and Analytics
Average: 8.4
8.1
Multivariate testing capacities
Average: 8.4
7.7
AI/Machine Learning
Average: 7.4
Seller Details
Year Founded
2012
HQ Location
San Francisco, CA
Company Website
https://www.algolia.com
Twitter
@algolia
LinkedIn® Page
https://www.linkedin.com/company/algolia/posts/?feedView=all
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44 Listings in Small Business A/B Testing Available

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