Best Heatmap Tools
Heatmap tools report on how web or mobile visitors behave when interacting within a singular web page on a website or mobile device. Marketers and web developers use heatmaps to visualize where visitors click, hover, and scroll on a web page. Heat maps visually represent the recorded clicks and mouse movements of the website or mobile visitor and create in-page data for marketers and UI/UX designers to analyze. This information shows how well or poorly the page’s design draws the viewer’s attention and where designs can be improved, thus increasing engagement and conversion.
Heatmap tools are deployed on top of existing web development infrastructure and web content management software. Often, these products include features of digital analytics software or other conversion rate optimization software, such as product analytics software and session replay software. While products in this category have expanded to address heat maps for both web visitors using PC or tablets and mobile devices or mobile apps, features like mobile app analytics software have been an additional product offering for optimizing mobile experiences.
To qualify for inclusion in the Heatmap Tools category, a product must:
Best Heatmap Tools At A Glance
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LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.
14,835 Twitter followers
Contentsquare is the AI-powered, all-in-one experience intelligence platform that helps teams understand why customers engage or abandon—and what to do about it. Trusted by 2,000+ enterprise brands
6,584 Twitter followers
Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their
1,821 Twitter followers
Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-c
4,906 Twitter followers
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy, and you'll start getting data in minutes. With advanced heatmaps, session recordings, and power
13,088,482 Twitter followers
Lucky Orange’s powerful suite of website analytics tools including website heatmaps and session recordings coupled with its Discovery AI assistant make it easy to pinpoint opportunities to optimize yo
10,647 Twitter followers
Heatmap is the premier on-site behavioral analytics platform for ecommerce. It uniquely links user behavior to revenue, showing brands exactly where they're losing or making money and how to optimize
870 Twitter followers
Hotjar, part of the Contentsquare group, provides Product Experience Insights that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
6,584 Twitter followers
Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user beha
1,752 Twitter followers
Plerdy CRO, SEO & A/B Testing Tools — a powerful toolkit designed to enhance conversions, refine user experience, and optimize your online store’s performance. 🚀 A/B Testing Tool With Plerdy's
114 Twitter followers
Smartlook is an analytics solution for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind your users' actions. Learn more about our features ↩️ Brands can easil
721,498 Twitter followers
Silktide is an all-in-one platform for analyzing and improving websites. It combines tools for accessibility, content quality, marketing performance, legal compliance, and user behavior—making it easi
Silktide is a web accessibility tool that helps users identify and fix accessibility issues, improve digital content, and manage large-scale websites. Reviewers like the user-friendly interface, the comprehensive accessibility reports, the ability to learn about digital accessibility at their own pace, and the excellent customer support. Users mentioned that the tool can sometimes be overzealous in flagging non-existent issues, the process of marking issues as resolved can be cumbersome, and the interface can feel dense and overwhelming for new users.
2,114 Twitter followers
Yandex.Metrica is a comprehensive and free web analytics service developed by Yandex, designed to help website owners and marketers gain deep insights into user behavior and site performance. By imple
Zoho PageSense is a conversion optimization and personalization platform, designed to boost website conversions and revenue by tracking the visitor journey. The platform combines the power of web anal
137,095 Twitter followers
UXCam is a product analytics platform with integrated AI analyst, for mobile apps and websites. The company serves companies in 50+ countries and processes 100B+ data points every month. With UXCam
2,156 Twitter followers
