G2

David H.

Co-Founder

Apparel & Fashion

Mid-Market (51-1000 emp.)

10/8/2025

"Insightful analytics that improved our conversion strategy"

5/5

What do you like best about Heatmap?

As Co-Founder of Bombas, I use Heatmap.com to better understand user behavior on our e-commerce site. The platform gives clear visual insights into how customers navigate pages, interact with product listings, and engage with CTAs. I especially like the revenue-based heatmaps and session recordings, which help our marketing team see where users drop off and what content drives sales. It’s simple to set up, integrates smoothly with our website, and gives actionable insights without needing a full analytics team. Review collected by and hosted on G2.com.

What do you dislike about Heatmap?

The reporting dashboard could be a bit more customizable, particularly if you want very granular segment filters. Sometimes exporting certain visualizations takes a few extra clicks, but it’s a minor inconvenience compared to the value it provides. Review collected by and hosted on G2.com.

What problems is Heatmap solving and how is that benefiting you?

Before using Heatmap.com, we relied heavily on Google Analytics and assumptions about user behavior. Now, we can visually track clicks, scrolls, and revenue impact, which has improved our CRO strategy significantly. It’s helped us optimize product pages, improve checkout flows, and increase conversions. For any e-commerce brand, having this level of insight into customer behavior is invaluable for making data-driven decisions. Review collected by and hosted on G2.com.