# What is lucky orange used for?

What is lucky orange used for?

##### Post Metadata
- Posted at: over 4 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Great question! Lucky Orange helps you better understand your visitors so you can increase conversions. You can see where people clicked, scrolled and tapped on your website while diving into specific traffic sources  with heatmaps. Session recordings, which include a live view to watch people currently on your website, let you drill down into a single person’s journey as they move across web pages. 

That’s just the beginning. Lucky Orange provides conversion funnels to spot where in their journey visitors leave your website, and live chat helps you answer visitor questions while they’re still on your website. Further engage with your visitors with surveys to gain valuable feedback and announcements to share important information like an offer. 

Businesses of all sizes, industries and niches can (and do!) use Lucky Orange to make an impact on their customer experiences and conversion rates. 

##### Comment Metadata
- Posted at: almost 4 years ago
- Author title: Director



### Comment 2

Understanding user behavior particularly for CRO purposes.

##### Comment Metadata
- Posted at: over 4 years ago
- Author title: Marketing Technology Manager




## Related Product
[Lucky Orange](https://www.g2.com/products/lucky-orange/reviews)

## Related Category
[Product Analytics](https://www.g2.com/categories/product-analytics)

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