![Vahe T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vahe T.")
VT

Vahe T.

Marketing Teams Coordinator

Small-Business (50 or fewer emp.)

4/28/2026

"Comprehensive Analytics with Free Session Replays"

4/5

What do you like best about Yandex.Metrica?

I use Yandex.Metrica to track website traffic and analyze user behavior. I appreciate the session replays, as they let me watch video recordings of user interactions to identify UX friction, which helps me understand exactly where a user got confused or why they abandoned a cart. The heatmaps are a great feature too because they provide instant visual validation for my design and layout, letting me know if users are clicking on non-link elements or ignoring my primary CTA. The traffic sources feature is helpful as it allows me to break down exactly which channels, like organic search, direct hits, or social media referrals, are bringing in high-quality visitors versus those just bouncing away. I also like that session replays are offered for free. Moreover, the initial setup was surprisingly seamless, taking under 15 minutes to go from account creation to seeing live data. The instructions for custom pages were clear and easy, and it works well with Google Tag Manager, which made it easy to deploy alongside my existing tracking pixels. Review collected by and hosted on G2.com.

What do you dislike about Yandex.Metrica?

The dashboard can feel overwhelming for new users or those who love to work with minimalist design. My main issue is that the interface feels a bit crowded, with reports buried under several layers of menus. A more modern, intuitive UI would make the data feel less like a 'chore' to navigate. Review collected by and hosted on G2.com.

What problems is Yandex.Metrica solving and how is that benefiting you?

I use Yandex.Metrica to track website traffic and analyze user behavior. It helps me understand visitor origins, page engagement, and conversion funnel drop-offs. Session replays, heatmaps, and traffic sources offer insights to improve UX and identify high-quality traffic sources. Review collected by and hosted on G2.com.

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4.2 out of 5 · Verified reviews from real users

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