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Yandex.Metrica

4.2
(4)

Yandex.Metrica is a powerful web analytics system combining advanced reporting tools with heat maps and session replay. Get a comprehensive understanding of your audience using Online-to-Offline connection and Cross-device data. Drive business growth applying easy-to-use attribution models, watching intuitive dashboard or customizing reports and segments. Filter out spam, control bot traffic and see details on ad blocker usage out-of-the-box. For those, who love hardcore analysis, we are providing Logs API - get raw data and use it for your unique analytical tasks.

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Yandex.Metrica Reviews

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Yandex.Metrica review by Alex D.
Alex D.
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Yandex.Metrica as an analytics system for the site"

What do you like best?

In Yandex.Metrica, I like the fact that the interface is very simple. It is much more convenient for me to work with Yandex.Metrica, rather than with other alternative systems.

In Yandex.Metrica, I like the fact that data about site visits are not transmitted to Google.

In Yandex.Metrica, I like the fact that the system has no problem with sampling, as in Google Analytics.

What do you dislike?

I do not like in Yandex.Metrica that the interface is not adaptive.

I do not like in Yandex.Metrica that the system reduces the speed of loading the site. This happens only if a user from Ukraine comes to the site. Yandex services are blocked in Ukraine. Yandex.Metrica has a solution for this problem, in the settings you should enable the "Alternatives CDN" option. But, to find a solution to this problem, it took me a lot of time.

I do not like the fact that the interface does not support different languages. Only three languages ​​are available. My native language is not supported, so I use English, and this is not very convenient.

Recommendations to others considering the product

I recommend using the Yandex.Metrica tool as an analytics system for the site. This is a good alternative to Google Analytics. The system is provided free of charge. It is important to note that the interface in the system is only English, Russian or Turkish.

What business problems are you solving with the product? What benefits have you realized?

I use Yandex.Metrika as the main analytics tool for be1.ru. I use Yandex.Metrika as the main analytics tool for be1.ru. My goals:

- Evaluation of the effectiveness of the work performed by search optimizers;

- Analysis of the effectiveness of e-mail newsletters. After each mailing, I rate the following metrics:

1) Traffic volume;

2) The time that users spent on the page;

3) The time that users spent on the site.

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Yandex.Metrica review by Alex L.
Alex L.
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"good Google Analytics alternative"

What do you like best?

Have built-in heatmaps and ability to replay sessions, very clean and simple interface. Alternative to Google (data collected will not influence Google search results).

What do you dislike?

Some reports are so hidden it is easier to find them by search then via a menu. Tracking custom events is hard because they should be connected to goals(which is limited in number). Ability to collect only anonymous data.

Recommendations to others considering the product

If you are looking for a free alternative for Google Analytics, it is the best choice, in my opinion.

What business problems are you solving with the product? What benefits have you realized?

Identify and monitor sources of traffic, monitor performance of advertisement campaigns, improve usability based on user behavior.

What Digital Analytics solution do you use?

Thanks for letting us know!
Yandex.Metrica review by Alexander P.
Alexander P.
Validated Reviewer
Verified Current User
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"a solid analytics system for a website"

What do you like best?

- Free

- Have WebVisor feature that allows you to see click maps and record visitors' actions, one of the most useful features and it's free as well

- Minimalistic interface

What do you dislike?

- Like Google Analytics, it's stats are anonymous, so we required to use another analytics together with it

- Some reports are hard to find

Recommendations to others considering the product

Try it yourself as it's free, and see if it has all features you want.

What business problems are you solving with the product? What benefits have you realized?

Tracking the performance of marketing campaigns, and funnel conversion rates. As well as using recordings of user actions to optimize our apps and websites.

Yandex.Metrica review by Agency
Agency
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"This is a free Internet service of Yandex, designed to assess website traffic and analyze user behav"

What do you like best?

1. The service provides detailed site analytics for each segments and compares them to each other;

2. Allows you to combine sites;

3. Allows you to evaluate the behavior of visitors during the first and last visit.

What do you dislike?

1. The system has a limit on the number of segments;

2. Segmentation on one site, allows you to add or hit several parameters of the same type in the segment is impossible;

3. Due to regular system updates, you constantly have to understand new features.

What business problems are you solving with the product? What benefits have you realized?

Easily integrated sites for tracking, including mobile versions, the turbo pages, Google release amp counted normally. Many analysis systems, web viewer is a strong thing for an inernet shop, you can see all the problem areas of the site design.

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