# Best Real Estate Marketing Software - Page 2 *By [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)* Real estate marketing software helps real estate agencies, brokerages, or independent real estate agents attract new businesses and advertise their services. Agents use web content management (WCM) platforms and search engine optimization (SEO) tools in real estate marketing software to create internet data exchange (IDX) websites, e-newsletters, digital flyers, email marketing campaigns, and social media posts. While some real estate marketing software provides features designed to help with real estate branding, others include tools to integrate with [virtual tour software](https://www.g2.com/categories/virtual-tour), which enable real estate professionals to further the process of finding a new home with potential buyers. In the modern world, it is crucial to have branding efforts, social media posts, websites, and more for a business so that the public can be aware of the company and the services they provide. So, having real estate marketing software as a part of a real estate agency or brokerage company allows agents to manage essential outward communicative aspects of the business to keep the business running. Although there are marketing software with similar functionalities, these tools are designed specifically to aid the marketing efforts of real estate professionals. Some real estate marketing solutions are designed to seamlessly integrate with [multiple listing services (MLS) software](https://www.g2.com/categories/multiple-listing-service-mls) or [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management). Additionally, these software either provide CRM capabilities or integrate alongside [real estate CRM software](https://www.g2.com/categories/real-estate-crm) to manage the overall productivity of the real estate or brokerage business. Notably, products that provide marketing automation capabilities for any industry other than real estate do not qualify for this category. To qualify for inclusion in the Real Estate Marketing category, a product must: - Offer the ability to make customizable real estate IDX websites - Generate, nurture, and/or capture real estate leads through marketing capabilities - Provide basic marketing functionalities like an automated follow-up, email marketing, flyer creation, social media management, campaign building, etc. - Support the creation, editing, and sharing of advertisements and branding efforts - Provide or integrate with a CRM ## How Many Real Estate Marketing Software Products Does G2 Track? **Total Products under this Category:** 191 ### Category Stats (May 2026) - **Average Rating**: 4.3/5 (↓0.01 vs Apr 2026) - **New Reviews This Quarter**: 44 - **Buyer Segments**: Small-Business 79% │ Mid-Market 18% │ Enterprise 4% - **Top Trending Product**: TurboTenant (+0.035) *Last updated: May 19, 2026* ## How Does G2 Rank Real Estate Marketing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 7,300+ Authentic Reviews - 191+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Real Estate Marketing Software Is Best for Your Use Case? - **Leader:** [AppFolio](https://www.g2.com/products/appfolio/reviews) - **Highest Performer:** [AgentFire](https://www.g2.com/products/agentfire-2022-08-16/reviews) - **Easiest to Use:** [TurboTenant](https://www.g2.com/products/turbotenant/reviews) - **Top Trending:** [Fello](https://www.g2.com/products/fello-fello/reviews) - **Best Free Software:** [AgentFire](https://www.g2.com/products/agentfire-2022-08-16/reviews) --- **Sponsored** ### TenantCloud TenantCloud transforms property management by centralizing rent collection, tenant screening, and professional accounting in one seamless interface. Available to try for free, it’s the intuitive, high-efficiency platform designed to help landlords and property managers automate the tedious and focus on growth.' [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=340&secure%5Bdisplayable_resource_id%5D=340&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=340&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=6215&secure%5Bresource_id%5D=340&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freal-estate-marketing&secure%5Btoken%5D=b6c619c37f96ad1778b88f20f65f4d97f43d503c9d1138e51e17f7e10d1fc06c&secure%5Burl%5D=https%3A%2F%2Fwww.tenantcloud.com%2F%3Futm_source%3Dg2%26utm_medium%3Dclicks&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Real Estate Marketing Software Products in 2026? ### 1. [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) IXACT Contact is an easy-to-use real estate CRM that gives you all the tools you need to manage your contact information, keep in touch communications, active business, and online presence. All in a single, easy-to-use solution. With our unique marketing automation and content, IXACT Contact helps you become the real estate professional that past clients never forget and prospects choose to work with. Agents who use IXACT Contact see an average increase in their GCI of 55%. **Average Rating:** 4.5/5.0 **Total Reviews:** 260 **How Do G2 Users Rate IXACT Contact Real Estate CRM?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10) - **Operability:** 10.0/10 (Category avg: 8.0/10) - **Brand Management:** 9.2/10 (Category avg: 7.8/10) - **Communication Management:** 10.0/10 (Category avg: 7.8/10) **Who Is the Company Behind IXACT Contact Real Estate CRM?** - **Seller:** [IXACT Contact Solutions](https://www.g2.com/sellers/ixact-contact-solutions) - **HQ Location:** Toronto, Canada - **LinkedIn® Page:** https://www.linkedin.com/company/464865/ (7 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 77% Small-Business, 18% Mid-Market #### What Are IXACT Contact Real Estate CRM's Pros and Cons? **Pros:** - AI Integration (1 reviews) - Client Communication (1 reviews) - Contact Management (1 reviews) - CRM Quality (1 reviews) - Customer Support (1 reviews) ### 2. [PropertyPulse](https://www.g2.com/products/propertypulse/reviews) Z57 is the leader in social marketing for real estate agents generating referral leads from Facebook. Z57 empowers agents to have a social presence turning Facebook friends and fans into real leads and website traffic. **Average Rating:** 3.8/5.0 **Total Reviews:** 88 **How Do G2 Users Rate PropertyPulse?** - **Has the product been a good partner in doing business?:** 6.9/10 (Category avg: 8.7/10) **Who Is the Company Behind PropertyPulse?** - **Seller:** [Z57](https://www.g2.com/sellers/z57) - **Year Founded:** 1998 - **HQ Location:** Hunt Valley, MD - **Twitter:** @z57 (1,432 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/15275/ (171 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Licensed Realtor - **Top Industries:** Real Estate - **Company Size:** 85% Small-Business, 11% Mid-Market ### 3. [Zentap](https://www.g2.com/products/zentap/reviews) Zentap enables real estate businesses to thrive with software that streamlines digital marketing to help gain more leads and close more business. The company was founded on the premise of creating software and a service to help Real Estate Agents who felt lost with their digital marketing efforts. Thus helping them put the zen back into their marketing with just a tap. We offer a multitude of products through the Zentap dashboard for creating branded content to grow their business including Local Market Updates, Single Data Snapshots, Listing Videos & Flyers, Open House Videos, Testimonial Videos, Infomercials, & more. Plus we also provide services to our clients that range from dedicated support, social posting, professional websites, and an exclusive Lead Generation program to help agents grow business for their current listings. In addition to the products and services we offer, we also provide useful resources to help educate our clients about current digital marketing trends via our blog. The entire team at Zentap is dedicated to the success of each and every one of our clients. If you are a real estate agent that needs help with your real estate marketing contact us today to see how Zentap can help you put the zen back into your real estate marketing too. **Average Rating:** 4.9/5.0 **Total Reviews:** 12 **How Do G2 Users Rate Zentap?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10) - **Operability:** 9.4/10 (Category avg: 8.0/10) - **Brand Management:** 9.4/10 (Category avg: 7.8/10) - **Communication Management:** 9.4/10 (Category avg: 7.8/10) **Who Is the Company Behind Zentap?** - **Seller:** [Zentap](https://www.g2.com/sellers/zentap) - **Year Founded:** 2017 - **HQ Location:** Beverly Hills, California - **Twitter:** @ZentapNow (7 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zentap-now/ (49 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 100% Small-Business ### 4. [Real Geeks](https://www.g2.com/products/real-geeks/reviews) Real Geeks is the leading technology platform designed to drive growth and efficiency. Real Geeks is the ultimate solution for lead generation, conversion, and business management, helping ambitious real estate professionals maximize their ROI and build a thriving business. Trusted by thousands of top-performing agents and brokers, Real Geeks empowers teams to achieve greater success. Visit the Features section to learn more about how we can serve you. **Average Rating:** 4.5/5.0 **Total Reviews:** 108 **How Do G2 Users Rate Real Geeks?** - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.7/10) - **Operability:** 9.5/10 (Category avg: 8.0/10) - **Brand Management:** 9.6/10 (Category avg: 7.8/10) - **Communication Management:** 9.5/10 (Category avg: 7.8/10) **Who Is the Company Behind Real Geeks?** - **Seller:** [Real Geeks](https://www.g2.com/sellers/real-geeks) - **Company Website:** https://www.realgeeks.com/ - **Year Founded:** 2010 - **HQ Location:** Dallas, TX - **LinkedIn® Page:** https://www.linkedin.com/company/realgeeks (91 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 93% Small-Business, 6% Mid-Market #### What Are Real Geeks's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Accessibility (1 reviews) - Automation (1 reviews) - CRM (1 reviews) - CRM Quality (1 reviews) **Cons:** - Billing Issues (1 reviews) - Learning Difficulty (1 reviews) - Not User-Friendly (1 reviews) - Poor Customer Support (1 reviews) - Slow Loading (1 reviews) ### 5. [Reliance Network](https://www.g2.com/products/reliance-network/reviews) Reliance Network is a website design agency and custom software developer for luxury and leading independent real estate brokerages. Today this includes over 200 prestigious companies throughout the United States, Canada and resort markets across the Caribbean, Mexico and Central America. Unique in our ability to operate as a full-service ‘white label’ technology and marketing partner to our clients. We bring an experienced ad-agency approach to custom website development, marketing automation, lead generation, and A.I. powered CRM products that blend modern, contemporary design with ease of use. With our continual product enhancements, API architecture and over 100 integrations, we offer a true best of breed approach. Keeping your agents, teams, managers and clientele engaged with your business and brand every day. **Average Rating:** 4.9/5.0 **Total Reviews:** 31 **How Do G2 Users Rate Reliance Network?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10) - **Operability:** 9.2/10 (Category avg: 8.0/10) - **Brand Management:** 9.2/10 (Category avg: 7.8/10) - **Communication Management:** 5.0/10 (Category avg: 7.8/10) **Who Is the Company Behind Reliance Network?** - **Seller:** [Reliance Network](https://www.g2.com/sellers/reliance-network) - **Year Founded:** 1993 - **HQ Location:** Lake Oswego, Oregon - **Twitter:** @RelianceNetLLC (63 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1131595/ (47 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 56% Mid-Market, 21% Small-Business #### What Are Reliance Network's Pros and Cons? **Pros:** - Automated Messaging (1 reviews) - Automation (1 reviews) - Business Growth (1 reviews) - Client Communication (1 reviews) - Communication (1 reviews) **Cons:** - Slow Loading (1 reviews) - Slow Performance (1 reviews) ### 6. [REISift](https://www.g2.com/products/reisift/reviews) REISift is a Real Estate Sales and Marketing CRM that makes real estate companies Sales and Marketing Matter. By helping them turn more prospects to leads, and more leads to revenue, with total clarity. **Average Rating:** 4.6/5.0 **Total Reviews:** 17 **How Do G2 Users Rate REISift?** - **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.7/10) **Who Is the Company Behind REISift?** - **Seller:** [REISift](https://www.g2.com/sellers/reisift) - **Year Founded:** 2019 - **HQ Location:** Fort Walton Beach, FL - **LinkedIn® Page:** https://www.linkedin.com/company/reisift (9 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner - **Top Industries:** Real Estate - **Company Size:** 100% Small-Business #### What Are REISift's Pros and Cons? **Pros:** - Organization (2 reviews) - Automation (1 reviews) - Centralization (1 reviews) - CRM Integration (1 reviews) - Customization (1 reviews) **Cons:** - Expensive (2 reviews) - Billing Issues (1 reviews) - Long Waiting Times (1 reviews) - Steep Learning Curve (1 reviews) ### 7. [Market Leader](https://www.g2.com/products/market-leader/reviews) A pioneer in real estate lead generation and customer relationship management systems, Market Leader uniquely offers the power of several cutting-edge tools in one seamless solution – including a lead-generating website, full-featured marketing center, and robust CRM – with automated technology to simplify and grow your business. More than just an impression, Market Leader’s leads products distinctively offer a guaranteed number of exclusive monthly leads, not shared with other agents. **Average Rating:** 3.2/5.0 **Total Reviews:** 255 **How Do G2 Users Rate Market Leader?** - **Has the product been a good partner in doing business?:** 7.1/10 (Category avg: 8.7/10) - **Operability:** 5.0/10 (Category avg: 8.0/10) - **Brand Management:** 4.4/10 (Category avg: 7.8/10) - **Communication Management:** 4.5/10 (Category avg: 7.8/10) **Who Is the Company Behind Market Leader?** - **Seller:** [Market Leader](https://www.g2.com/sellers/market-leader) - **Year Founded:** 1999 - **HQ Location:** Bellevue, WA - **Twitter:** @Market_Leader (11,493 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/327454/ (198 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 67% Small-Business, 17% Mid-Market #### What Are Market Leader's Pros and Cons? **Pros:** - Lead Generation (1 reviews) **Cons:** - Poor Customer Support (3 reviews) - Poor Lead Quality (3 reviews) - Not User-Friendly (2 reviews) - Phone Number Issues (2 reviews) - Billing Issues (1 reviews) ### 8. [Parkbench.com](https://www.g2.com/products/parkbench-com/reviews) Builds realtors an interactive and content-rich website for their neighborhood that automatically updates every day with local events, news and deals. These websites offer value to homeowners and business owners, therefore, it becomes easy to get their attention and build relationships that turn into clients. **Average Rating:** 3.5/5.0 **Total Reviews:** 22 **How Do G2 Users Rate Parkbench.com?** - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.7/10) - **Operability:** 0.0/10 (Category avg: 8.0/10) - **Brand Management:** 0.0/10 (Category avg: 7.8/10) **Who Is the Company Behind Parkbench.com?** - **Seller:** [Parkbench](https://www.g2.com/sellers/parkbench) - **Year Founded:** 2013 - **HQ Location:** Toronto, CA - **Twitter:** @Parkbenchfamily (3,563 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3186081/ (73 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 91% Small-Business, 4% Mid-Market ### 9. [Zurple](https://www.g2.com/products/zurple/reviews) Zurple's innovative software provides you with the winning combination of lead insights coupled with behavior-based email follow up to effectively convert leads into real estate clients. Conversations™ works like a personal assistant that monitors lead activity and sends relevant nurturing emails in a timely fashion prompting leads to respond. Agents are notified when a lead makes an inquiry requiring personalized attention, allowing agents the opportunity to guide leads further down the home buyer or seller lifecycle. **Average Rating:** 3.8/5.0 **Total Reviews:** 51 **How Do G2 Users Rate Zurple?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **Operability:** 8.3/10 (Category avg: 8.0/10) - **Brand Management:** 10.0/10 (Category avg: 7.8/10) - **Communication Management:** 10.0/10 (Category avg: 7.8/10) **Who Is the Company Behind Zurple?** - **Seller:** [Zurple](https://www.g2.com/sellers/zurple) - **Year Founded:** 2009 - **HQ Location:** San Diego, CA - **Twitter:** @Zurple (1,402 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/822786/ (32 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor - **Top Industries:** Real Estate, Computer Software - **Company Size:** 55% Small-Business, 43% Mid-Market ### 10. [Propertybase](https://www.g2.com/products/propertybase/reviews) A cloud-based real estate CRM and marketing software for real estate offices, teams, brokers, and property developers. **Average Rating:** 2.7/5.0 **Total Reviews:** 33 **How Do G2 Users Rate Propertybase?** - **Has the product been a good partner in doing business?:** 5.3/10 (Category avg: 8.7/10) - **Operability:** 6.7/10 (Category avg: 8.0/10) - **Brand Management:** 8.3/10 (Category avg: 7.8/10) - **Communication Management:** 6.7/10 (Category avg: 7.8/10) **Who Is the Company Behind Propertybase?** - **Seller:** [Lone Wolf Real Estate Technologies](https://www.g2.com/sellers/lone-wolf-real-estate-technologies) - **Year Founded:** 1989 - **HQ Location:** Cambridge, Canada - **LinkedIn® Page:** https://www.linkedin.com/company/208859/ (783 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 45% Mid-Market, 39% Small-Business ### 11. [Top Producer](https://www.g2.com/products/top-producer/reviews) Top Producer is an all-in-one real estate CRM solution that empowers agents to optimize every aspect of their business from lead generation and nurture to relationship and task management. Take advantage of powerful built-in solutions including full MLS integration and Follow-Up Coach to keep prospects and clients engaged and turn conversations into closes. Also, grow your pipeline with buyers and sellers using social media lead generation, smart farming, automated lead response and more! **Average Rating:** 3.1/5.0 **Total Reviews:** 122 **How Do G2 Users Rate Top Producer?** - **Has the product been a good partner in doing business?:** 5.7/10 (Category avg: 8.7/10) - **Operability:** 9.4/10 (Category avg: 8.0/10) - **Brand Management:** 5.0/10 (Category avg: 7.8/10) - **Communication Management:** 9.2/10 (Category avg: 7.8/10) **Who Is the Company Behind Top Producer?** - **Seller:** [Top Producer](https://www.g2.com/sellers/top-producer) - **Year Founded:** 1982 - **HQ Location:** Richmond, Canada - **LinkedIn® Page:** https://www.linkedin.com/company/11634/ (219 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 73% Small-Business, 14% Mid-Market ### 12. [REW (Real Estate Webmasters)](https://www.g2.com/products/rew-real-estate-webmasters/reviews) REW (Real Estate Webmasters) is an all-in-one web solution that generates leads, maximizes efficiency, and helps ensure unrivaled success. **Average Rating:** 4.1/5.0 **Total Reviews:** 13 **How Do G2 Users Rate REW (Real Estate Webmasters)?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10) - **Operability:** 5.6/10 (Category avg: 8.0/10) - **Brand Management:** 6.1/10 (Category avg: 7.8/10) - **Communication Management:** 0.0/10 (Category avg: 7.8/10) **Who Is the Company Behind REW (Real Estate Webmasters)?** - **Seller:** [Real Estate Webmasters](https://www.g2.com/sellers/real-estate-webmasters-032379e8-bd24-4953-95b4-a6265e52fd4c) - **Year Founded:** 2004 - **HQ Location:** Nanaimo, British Columbia - **Twitter:** @webmastersre (1,768 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/real-estate-webmasters (81 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 54% Small-Business, 23% Mid-Market #### What Are REW (Real Estate Webmasters)'s Pros and Cons? **Cons:** - Hidden Costs (1 reviews) - Poor Customer Support (1 reviews) ### 13. [LiveBuyers](https://www.g2.com/products/livebuyers/reviews) LiveBuyers.com provides a complete online real estate platform that helps real estate professionals generate, nurture and convert business. Luxury real estate websites for agents and teams. Direct IDX access to over 600 MLS's in the LiveBuyers network. **Average Rating:** 3.8/5.0 **Total Reviews:** 12 **How Do G2 Users Rate LiveBuyers?** - **Has the product been a good partner in doing business?:** 0.0/10 (Category avg: 8.7/10) - **Operability:** 4.4/10 (Category avg: 8.0/10) - **Brand Management:** 3.3/10 (Category avg: 7.8/10) - **Communication Management:** 3.9/10 (Category avg: 7.8/10) **Who Is the Company Behind LiveBuyers?** - **Seller:** [LiveBuyers.com](https://www.g2.com/sellers/livebuyers-com) - **Year Founded:** 2018 - **HQ Location:** Annapolis, US - **Twitter:** @live_buyers (17 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/livebuyers/about (5 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 83% Small-Business, 8% Enterprise ### 14. [Knock CRM](https://www.g2.com/products/knock-crm/reviews) Knock is a CRM and performance management platform for residential property management leasing teams, marketers, regional managers, and leadership that harnesses best-in-class automation, integration, and data transparency tools to improve occupancy and drive renewal rates. A trusted and proven technology leader in the multifamily space, Knock is used by hundreds of the largest property management companies across the U.S. and Canada. **Average Rating:** 4.9/5.0 **Total Reviews:** 47 **How Do G2 Users Rate Knock CRM?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.7/10) **Who Is the Company Behind Knock CRM?** - **Seller:** [Knock](https://www.g2.com/sellers/knock-17455ea1-4046-46b4-9bcc-cda451619c4a) - **Year Founded:** 2001 - **HQ Location:** Minneapolis, US - **Twitter:** @RealPage (9,146 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/knock/ (136 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate, Marketing and Advertising - **Company Size:** 52% Mid-Market, 29% Small-Business ### 15. [LocalizeOS](https://www.g2.com/products/localizeos/reviews) Headquartered in NYC and operating across NYC, D.C. Metro, Chicago, and South Florida, we at LocalizeOS are at the forefront of constructing the most advanced AI for Real Estate. Our proprietary tech solution, Hunter by LocalizeOS®, empowers brokerages, teams, and agents to achieve success at scale. We firmly believe in the transformative and limitless potential of artificial intelligence built for real estate. By leveraging deep technologies, we empower real estate agents, teams, and brokers to amplify their reach beyond human capabilities and create new opportunities. Whether it’s connecting with more qualified buyers, streamlining workflows, or scaling the business, we are committed to furnishing the essential tools for success. Recognizing the inherent disparities in real estate, LocalizeOS provides you with an unparalleled advantage. **Average Rating:** 4.8/5.0 **Total Reviews:** 27 **How Do G2 Users Rate LocalizeOS?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10) - **Operability:** 9.6/10 (Category avg: 8.0/10) - **Brand Management:** 5.0/10 (Category avg: 7.8/10) - **Communication Management:** 7.9/10 (Category avg: 7.8/10) **Who Is the Company Behind LocalizeOS?** - **Seller:** [LocalizeOS](https://www.g2.com/sellers/localizeos) - **Year Founded:** 2021 - **HQ Location:** NYC - **Twitter:** @LocalizeOS (54 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/localizeos/ (94 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 59% Small-Business, 41% Mid-Market #### What Are LocalizeOS's Pros and Cons? **Pros:** - Lead Generation (1 reviews) - Time Management (1 reviews) - Time-saving (1 reviews) **Cons:** - Difficult Learning (1 reviews) - Difficult Learning Curve (1 reviews) - Learning Curve (1 reviews) - Slow Performance (1 reviews) - Steep Learning Curve (1 reviews) ### 16. [Wise Agent](https://www.g2.com/products/wise-agent/reviews) Wise Agent is a very powerful all-in-one real estate CRM platform combining contact management, lead automation, transaction management, and real estate marketing software. Wise Agent helps REALTORS® become more efficient, giving them the opportunity to save time and make more money. **Average Rating:** 3.6/5.0 **Total Reviews:** 15 **How Do G2 Users Rate Wise Agent?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10) **Who Is the Company Behind Wise Agent?** - **Seller:** [Wise Agent](https://www.g2.com/sellers/wise-agent) - **Year Founded:** 2001 - **HQ Location:** Fountain Hills, AZ - **Twitter:** @WiseAgent (1,990 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3283729/ (41 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 73% Small-Business, 13% Enterprise ### 17. [Firepoint](https://www.g2.com/products/firepoint/reviews) Firepoint is an all-in-one, CRM and lead conversion platform built by agents, for agents. It was designed by top real estate teams who combined forces to create a solution that is built specifically for growing real estate teams. With Firepoint, teams can... - Promote their brand with an IDX website, PPC management, and 3rd party integrations - Automate busy work with lead distribution, auto-text, and drip campaigns - Clarify their day by prioritizing their time and effort with leads ready to act now - Communicate internally with @mentions and externally via phone, email, and text - Optimize their business with insights from team accountability and business performance reporting Our technology helps teams leverage their time to stay focused on the right leads and activities. **Average Rating:** 3.9/5.0 **Total Reviews:** 12 **How Do G2 Users Rate Firepoint?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10) - **Operability:** 8.3/10 (Category avg: 8.0/10) - **Brand Management:** 8.3/10 (Category avg: 7.8/10) - **Communication Management:** 8.3/10 (Category avg: 7.8/10) **Who Is the Company Behind Firepoint?** - **Seller:** [Firepoint](https://www.g2.com/sellers/firepoint) - **HQ Location:** Denver, Colorado - **Twitter:** @FirepointCRM (65 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9470838/ (9 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 86% Small-Business, 7% Enterprise ### 18. [InCom Real Estate](https://www.g2.com/products/incom-real-estate/reviews) InCom offers a full-featured, automated CRM and real estate website solution to help agents generate more leads and close more deals. This turnkey solution is packed with powerful lead magnet and advanced automation functionalities that can identify a user's lead type, and automatically send them information based on their intentions. It will provide your website visitors with access to over 100,000 listings through the IDX network, which includes listings pulled from your real estate board. **Average Rating:** 4.2/5.0 **Total Reviews:** 7 **How Do G2 Users Rate InCom Real Estate?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10) - **Operability:** 7.8/10 (Category avg: 8.0/10) - **Brand Management:** 7.8/10 (Category avg: 7.8/10) - **Communication Management:** 6.7/10 (Category avg: 7.8/10) **Who Is the Company Behind InCom Real Estate?** - **Seller:** [InCom Real Estate](https://www.g2.com/sellers/incom-real-estate) - **HQ Location:** Toronto, CA - **Twitter:** @incomrealestate (484 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/incom-real-estate (22 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 86% Small-Business, 14% Mid-Market #### What Are InCom Real Estate's Pros and Cons? **Pros:** - CRM (2 reviews) - Client Communication (1 reviews) - CRM Features (1 reviews) - Customer Support (1 reviews) - Customization (1 reviews) ### 19. [AgentMarketing](https://www.g2.com/products/agentmarketing/reviews) AgentMarketing is a comprehensive real estate marketing platform designed to empower real estate professionals, brokers, and individual agents by providing a suite of tools to enhance property visibility and streamline marketing efforts. The platform offers IDX-enabled websites, open house presentations, digital marketing tools, print materials, and personal and property marketing tools, thereby helping clients to manage their digital work and grow their business. Key Features and Functionality: - IDX-Enabled Websites: Create personalized, MLS-integrated websites to showcase property listings. - Open House Presentations: Develop engaging presentations to attract potential buyers during open houses. - Digital Marketing Tools: Utilize automated social media postings and email marketing campaigns to reach a broader audience. - Print Materials: Design and produce high-quality flyers, brochures, and business cards for offline marketing. - Mobile Marketing: Implement mobile-friendly property websites and text messaging features for on-the-go engagement. - Lead Capture and Management: Employ tools to capture leads and manage client relationships effectively. Primary Value and Solutions: AgentMarketing addresses the challenges real estate professionals face in managing and promoting property listings by offering an all-in-one platform that integrates various marketing tools. By providing customizable websites, automated marketing solutions, and lead management features, it enables agents to enhance their online presence, attract more clients, and efficiently manage their marketing activities, ultimately leading to increased sales opportunities and business growth. **Average Rating:** 4.4/5.0 **Total Reviews:** 6 **How Do G2 Users Rate AgentMarketing?** - **Operability:** 10.0/10 (Category avg: 8.0/10) - **Brand Management:** 10.0/10 (Category avg: 7.8/10) - **Communication Management:** 10.0/10 (Category avg: 7.8/10) **Who Is the Company Behind AgentMarketing?** - **Seller:** [AgentMarketing](https://www.g2.com/sellers/agentmarketing) - **Year Founded:** 2006 - **HQ Location:** Aliso Viejo, US - **LinkedIn® Page:** https://www.linkedin.com/company/3198846 (8 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Small-Business, 33% Mid-Market ### 20. [Tenant Turner](https://www.g2.com/products/tenant-turner/reviews) Tenant Turner helps property managers eliminate vacancy. Streamlines your rental process from leads to lease by listing your rentals on all the major rental sites; pre-qualifying prospects via web, phone, and email; and schedule showings when you're available. **Average Rating:** 4.6/5.0 **Total Reviews:** 6 **How Do G2 Users Rate Tenant Turner?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10) - **Operability:** 6.7/10 (Category avg: 8.0/10) - **Brand Management:** 6.7/10 (Category avg: 7.8/10) - **Communication Management:** 7.2/10 (Category avg: 7.8/10) **Who Is the Company Behind Tenant Turner?** - **Seller:** [Tenant Turner](https://www.g2.com/sellers/tenant-turner) - **Year Founded:** 2013 - **HQ Location:** Glen Allen, US - **Twitter:** @TenantTurner (307 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3489114 (16 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 83% Small-Business, 17% Mid-Market ### 21. [Anyone Home](https://www.g2.com/products/anyone-home/reviews) Anyone Home empowers multifamily owners and operators by seamlessly integrating their marketing, communication, and reporting analytics into a unified and actionable leasing platform, enabling faster and smarter leasing processes. Our intelligent leasing solutions include: CRM & Property Tours Accelerate your leasing velocity. Capture, engage, and convert your leads faster while reducing marketing spend and improving the leasing experience. Marketing Websites Convert quality leads. Modern, yet beautifully templated websites featuring interactive tools to further engage your prospective renters. Self-Guided Tours Enhance the tour experience. Simplify the tour process by allowing prospects to schedule and tour at their own pace, ensuring a hassle-free leasing journey for both prospects and leasing agents. Chatbot with Live Chat Omnichannel communication. Perfectly blending automated communications with real-time human interactions for immediate engagement, available whenever your prospects and residents desire. Contact Center Extend your leasing teams. With 24/7 phone, email, and chat support, ensure your leasing teams never miss another lead or resident communication request. Leasing Call Analysis Gain insights into your leasing operations. With employee call scores available the next business day, easily see how your leasing teams are performing and may need additional training. **Average Rating:** 4.2/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Anyone Home?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10) - **Operability:** 8.9/10 (Category avg: 8.0/10) - **Brand Management:** 8.9/10 (Category avg: 7.8/10) - **Communication Management:** 8.9/10 (Category avg: 7.8/10) **Who Is the Company Behind Anyone Home?** - **Seller:** [Anyone Home](https://www.g2.com/sellers/anyone-home) - **Company Website:** https://www.anyonehome.com - **Year Founded:** 2013 - **HQ Location:** Knoxville, US - **LinkedIn® Page:** https://www.linkedin.com/company/anyone-home-inc (1,690 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 60% Mid-Market, 30% Small-Business #### What Are Anyone Home's Pros and Cons? **Pros:** - Automation (1 reviews) - Business Growth (1 reviews) - Communication (1 reviews) - Contact Management (1 reviews) - CRM Quality (1 reviews) **Cons:** - Integration Issues (1 reviews) - System Downtime (1 reviews) ### 22. [DealJoy.AI](https://www.g2.com/products/dealjoy-ai/reviews) DealJoy is an AI-powered seller farming and lead generation platform built for real estate agents and brokerages. It helps users consistently generate listing opportunities by identifying high-potential homeowners in targeted ZIP codes and automatically sending personalized email outreach campaigns. Instead of relying on cold calls, paid ads, or shared lead platforms, DealJoy uses data-driven targeting and AI-written messaging to start conversations directly with homeowners who are more likely to sell. The platform is designed to simplify prospecting and remove manual outreach work. Agents can claim exclusive ZIP codes, access verified homeowner data, and receive responses directly in their inbox. Key features include: AI-powered personalized email campaigns Exclusive ZIP code farming (no shared competition) Targeted homeowner database (based on equity, ownership, and likelihood to sell) Automated outreach and follow-ups Real-time response tracking and analytics Direct lead delivery to email inbox or CRM DealJoy is built for individual agents, teams, and brokerages that want a more predictable and scalable way to generate listing appointments without traditional outbound prospecting methods. **Average Rating:** 4.8/5.0 **Total Reviews:** 4 **Who Is the Company Behind DealJoy.AI?** - **Seller:** [DealJoy](https://www.g2.com/sellers/dealjoy) - **HQ Location:** Vancouver, US - **LinkedIn® Page:** https://www.linkedin.com/showcase/dealjoy-ai/ (11 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 75% Small-Business, 25% Mid-Market ### 23. [RealHub365](https://www.g2.com/products/realhub365/reviews) RealHub365 is redefining the landscape of real estate CRM solutions by directly addressing the industry's most pressing challenges. With its innovative approach, RealHub 365 stands out as a beacon of progress, offering features and functionalities specifically designed to meet the unique needs of real estate professionals. Here's how RealHub 365 is leading the charge in CRM innovation. User-Friendly Interface RealHub 365 prioritizes ease of use without compromising on functionality. Its intuitive design ensures that real estate agents can quickly adapt to and make the most of the platform, regardless of their tech savviness. Highly Customizable Solutions Understanding that no two real estate businesses are the same, RealHub 365 offers extensive customization options. This flexibility allows agents and agencies to tailor the CRM to fit their specific workflows, client management styles, and marketing strategies. Seamless Integrations RealHub 365 is built to work harmoniously with a wide array of tools and platforms essential to the real estate industry, including MLS listings, marketing automation tools, and communication channels. This integration capability ensures a streamlined workflow, allowing for more efficient management of daily tasks. Robust Mobile Functionality Recognizing the mobile nature of real estate work, RealHub 365 provides a powerful mobile application that enables agents to access critical information, communicate with clients, and manage leads on the go. This mobile-first approach ensures that agents can stay connected and productive no matter where they are. Cost-Effective Pricing RealHub 365 offers competitive pricing plans that cater to the needs of individual agents, small teams, and large agencies alike. RealHub 365 ensures that real estate professionals can leverage the power of a cutting-edge CRM without breaking the bank by providing a high return on investment through its comprehensive suite of features and benefits. Driving Real Estate Success with Advanced Features RealHub 365 goes far beyond providing the basics of a CRM, like lead management, client engagement, property alerts, marketing automation, and analytics and reporting. In addition to addressing the common challenges of traditional CRM systems, RealHub 365 introduces advanced features that propel real estate professionals ahead of the curve. AI-Driven Insights RealHub 365 harnesses the power of artificial intelligence to provide agents with predictive analytics and intelligent recommendations, transforming how leads are managed and nurtured. This feature goes beyond basic analytics by analyzing patterns in data to forecast market trends, identify client preferences, and suggest the most opportune moments for agents to reach out to potential clients. It also helps segment leads based on their behavior and engagement, enabling personalized marketing strategies that significantly increase the chances of conversion. By leveraging AI-driven insights, RealHub 365 empowers real estate professionals to make smarter, data-backed decisions, ensuring they stay ahead in a competitive market. Luxury IDX Websites RealHub 365 elevates the online presence of real estate professionals with its luxury IDX (Internet Data Exchange) websites. These websites are not only visually stunning but also highly functional, offering seamless integration with RealHub 365's CRM platform. They provide an exceptional browsing experience for potential buyers, showcasing properties with high-quality images, detailed descriptions, and interactive maps. The integration of IDX ensures that listings are up-to-date, enhancing the credibility and reliability of real estate professionals in the eyes of their clients. This feature is particularly beneficial for agents specializing in luxury properties, as it allows them to highlight the unique features and amenities of high-end listings, attracting more qualified leads and facilitating easier transactions. Smart CRM Platforms RealHub 365's CRM platform goes beyond traditional client management by incorporating innovative features that automate and optimize real estate operations. From lead scoring to automated marketing campaigns, the platform uses AI to ensure that real estate professionals can focus on what they do best: closing deals and building relationships. This smart CRM platform is designed to adapt to the unique needs of each user, providing personalized insights and recommendations to maximize efficiency and effectiveness. Tiered Pricing Structures Understanding that real estate professionals have diverse needs and budgets, RealHub 365 offers flexible, tiered pricing structures. This approach ensures that whether you're a solo agent, part of a small team, or running a large agency, there's a pricing plan that fits your specific requirements. Each tier provides access to a comprehensive set of features, with the flexibility to scale up as your business grows, ensuring that you only pay for what you need. Easy Integrations Real estate professionals use countless tools and platforms to manage their businesses. RealHub365 is designed to easily integrate with a wide range of these tools, including MLS databases, marketing automation software, and communication platforms. This ease of integration streamlines workflows reduces the need for manual data entry, and ensures that all your tools work together seamlessly, enhancing productivity and efficiency. RealHub365's innovative features are tailored to meet the evolving needs of the real estate industry, offering solutions that enhance client engagement, streamline operations, and drive sales. By providing a comprehensive suite of tools designed for real estate professionals, RealHub365 is setting new standards for success in the industry. **Average Rating:** 5.0/5.0 **Total Reviews:** 5 **How Do G2 Users Rate RealHub365?** - **Operability:** 10.0/10 (Category avg: 8.0/10) - **Brand Management:** 10.0/10 (Category avg: 7.8/10) - **Communication Management:** 10.0/10 (Category avg: 7.8/10) **Who Is the Company Behind RealHub365?** - **Seller:** [RealHub365](https://www.g2.com/sellers/realhub365) - **Year Founded:** 2023 - **LinkedIn® Page:** https://www.linkedin.com/company/realhub365/ **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 100% Small-Business #### What Are RealHub365's Pros and Cons? **Pros:** - CRM (3 reviews) - All-in-one Solution (2 reviews) - Ease of Use (2 reviews) - Integrations (2 reviews) - Website Design (2 reviews) ### 24. [REASync](https://www.g2.com/products/reasync/reviews) REASync is a very powerful and user-friendly application to advertise your properties on leading portals. UK - Zoopla, RightMove, OnTheMarket ANZ - realestate.com.au , domain.com.au US - realtor, Zillow, MLS **Average Rating:** 5.0/5.0 **Total Reviews:** 4 **How Do G2 Users Rate REASync?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10) - **Operability:** 10.0/10 (Category avg: 8.0/10) - **Brand Management:** 10.0/10 (Category avg: 7.8/10) - **Communication Management:** 9.6/10 (Category avg: 7.8/10) **Who Is the Company Behind REASync?** - **Seller:** [RAYATT Australia Pty.Ltd.](https://www.g2.com/sellers/rayatt-australia-pty-ltd-df834e3f-6c93-4ab4-b04c-3b9bea4c2b8c) - **Year Founded:** 2016 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/rayatt-australia-pty-ltd/about/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 75% Small-Business, 25% Mid-Market #### What Are REASync's Pros and Cons? **Pros:** - Centralization (2 reviews) - Communication Automation (2 reviews) - Contact Management (1 reviews) - CRM (1 reviews) - Customer Support (1 reviews) **Cons:** - Limited Customization (1 reviews) - Not User-Friendly (1 reviews) - Slow Performance (1 reviews) ### 25. [WebsiteBox](https://www.g2.com/products/websitebox/reviews) WebsiteBox offers do-it-all real-estate websites. **Average Rating:** 2.4/5.0 **Total Reviews:** 5 **How Do G2 Users Rate WebsiteBox?** - **Has the product been a good partner in doing business?:** 1.7/10 (Category avg: 8.7/10) **Who Is the Company Behind WebsiteBox?** - **Seller:** [WebsiteBox](https://www.g2.com/sellers/websitebox) - **Year Founded:** 2013 - **HQ Location:** Vaughan, CA - **LinkedIn® Page:** https://www.linkedin.com/company/2480473 (6 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Real Estate - **Company Size:** 100% Small-Business ## What Is Real Estate Marketing Software? [Real Estate Software](https://www.g2.com/categories/real-estate) ## What Software Categories Are Similar to Real Estate Marketing Software? - [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management) - [Property Management Software](https://www.g2.com/categories/property-management) - [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm) --- ## How Do You Choose the Right Real Estate Marketing Software? ### What You Should Know About Real Estate Marketing Software ### What is Real Estate Marketing Software? Real estate marketing software helps real estate professionals (e.g., agents, realtors, brokers, investors, and portfolio owners) market their properties better, build brand awareness, and develop relationships with buyers. The software also cuts costs on extraneous outreach efforts, focuses marketing efforts via analysis on leads, and automates manual tasks like data collection and notification settings. Real estate marketing software makes it possible for real estate agents and agencies to stay ahead of the competition as well as take advantage of existing technology to make the most of their own time and their clients'. Real estate marketing software also enables the management and effective wielding of the agent’s sphere of influence (SOI), ensuring their successful closings result in an enriched pipeline of clients. ### What are the Common Features of Real Estate Marketing Software? The functionality of real estate marketing software can run the gamut, from simple listing optimization software to comprehensive channel management to synchronizing physical and digital marketing efforts. Below are a handful of features that are common across any type of real estate marketing solution: **Image uploading and editing:** Users can edit, create, and upload high-quality, professional-looking images to the website, email campaign, social media channel, or other advertising systems. Ensuring that all listed properties are marketed with appealing photos can go a long way in driving more sales. **Virtual media tours:** Users can provide 3D or panoramic images to showcase available units and include short video tours that walk through room layouts as well. **Website personalization:** Real estate marketing products typically offer some level of website design and content management system functionality, simplifying the website creation process. Some solutions add IDX APIs to their website management functionality, making it easier to capture leads and advertise new property listings. **Lead management:** Supported by lead scoring and grading features, users can automate drip marketing campaigns that send relevant messages over time based on prospect behaviors and predefined campaign steps. Automated behavior tracking then tracks the emails a prospect opens and clicks, the web pages they visit, and the keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to manually assess each customer lead. **Built-in or integrated CRM:** Some real estate marketing solutions offer CRM natively, while others can integrate with a dedicated [real estate CRM software](https://www.g2.com/categories/real-estate-crm). Users can capitalize on aggregated leads collected as a result of successful marketing campaigns and make smarter business decisions based on available prospect demographic data. Other Features of Real Estate Marketing Software: [IDX Website Capabilities](https://www.g2.com/categories/real-estate-marketing/f/idx-website), [MLS Integration Capabilities](https://www.g2.com/categories/real-estate-marketing/f/mls-integration), [SEO Strategization Capabilities](https://www.g2.com/categories/real-estate-marketing/f/seo-strategization), [Website Builder Capabilities](https://www.g2.com/categories/real-estate-marketing/f/website-builder) ### What are the Benefits of Real Estate Marketing Software? Real estate marketing campaigns bridge the gap between a waning need for real estate professionals (because buyers are starting to spend more time researching on their own) and information overload (because the internet can yield too much irrelevant research). Real estate professionals that are active, engaged, and visible can more easily gain the attention of new clients. Real estate marketing software makes it easier for prospects to find agents and agencies, cuts down on the costs of traditional advertising and marketing tactics, and allows agents to simplify the process of house hunting for their clients. **Stronger contact management:** Effective real estate marketing results in a growing database of contacts and listings, as well as a higher close rate on conversions and referrals. Real estate marketing software ensures that agents deliver relevant content to their clients, maintain contact with past clients, and stay informed of the market and ahead of their competition. **Increased ROI:** Real estate marketing software measures the effectiveness of specific marketing campaigns to help agents optimize future digital marketing campaigns. Reports on high and poor performance provide insight into both the efforts of the individual agent and the overall market. **Stronger marketing automation:** Real estate marketing solutions can automate the lead cultivation cycle and provide actionable insights into prospective buyers. Additionally, automation helps integrate all aspects of a workflow, centralizing and organizing customer and property information. Once an agency has automated its processes, it is set up to scale effectively. ### Who Uses Real Estate Marketing Software? Users of real estate marketing software leverage current buyers’ online research habits as they make their way through the purchasing lifecycle. **Real estate agents and brokers:** Real estate professionals utilize real estate marketing software to build and maintain their brand across all mediums of marketing, leverage all possible methods of communicating with buyers, better market their listings, and take advantage of all touchpoints. **Real estate software vendors:** Companies that produce and update real estate solutions—i.e., vendors—take cues from real estate marketing software to provide improved support to technologies that can supplement or enhance their product offerings. Those companies can also leverage real estate marketing software to create optimized landing pages and websites that will best attract the attention of real estate businesses to their service offerings. **Home buyers and sellers:** While home sellers and buyers don’t necessarily interact with the specific real estate marketing solution, they do reap the benefits of a properly deployed and utilized real estate marketing software. They will get polished and personalized messaging, engage with high-quality and/or VR-enhanced listings, and benefit from a deep relationship with their chosen agent. **Commercial buyers and sellers:** Similarly, buyers and sellers of commercial property don’t directly interact with real estate marketing systems. However, because they conduct research and transactions via commercial real estate brokerages and firms, they still reap the benefits of real estate marketing solutions. Those benefits can range from streamlining administrative tasks, marketing production tasks, and branding-specific property websites. #### Software Related to Real Estate Marketing Software Real estate marketing software are offered as standalone point solutions or are designed to be integrated with third-party real estate software, with an aim of better equipping real estate agents and professionals with tools that work in tandem with each other. Digital and physical real estate marketing strategies enhance the activities of real estate professionals, boost brand awareness, and facilitate the generation of and data gathering on high-caliber leads. Real estate marketing software automates those efforts as well.  Below are a couple of software types that can be used in tandem with or supplement these tools: [Real estate activities management software](https://www.g2.com/categories/real-estate-activities-management) **:** Real estate activities management software manages and streamlines the daily sales, transaction, and administrative activities of agents and real estate professionals, and centrally stores all real estate documents and information. These tools are designed to integrate with other solutions, including real estate marketing software, making it easy to run a real estate firm. [Real estate CRM software](https://www.g2.com/categories/real-estate-crm) **:** Real estate CRM software simplifies the identification and tracking of all real estate leads. Real estate marketing software takes client information that is stored in the industry-specific software to bolster marketing campaigns, tailor marketing messaging, and bolster relationships between agents and clients. [Web design software](https://www.g2.com/categories/web-design) **:** Web design software allows users to create their own web pages, via website builder or code framework. Some real estate marketing software focuses on the creation and management of appealing agency or agent websites, making sure that those websites are equipped to capture leads, track engagement, and integrate with [multiple listing service (MLS) software](https://www.g2.com/categories/multiple-listing-service-mls). [Real estate virtual tour](https://www.g2.com/categories/real-estate-virtual-tour) **:** Virtual and augmented reality technology allows real estate agents and firms to better market their listings to prospective buyers. Real estate virtual tour software simplifies the digital creation of 360-degree tours of a property listing. Real estate marketing software can help guide interest throughout the pipeline. ### Challenges with Real Estate Marketing Software **Fragmentation of real estate software landscape:** Point solutions have been developed within the real estate industry, slowly bringing the industry up to speed with technological innovations. Those point solutions, however, address distinct parts of the real estate process, resulting in a fragmented solution landscape. While many real estate marketing solutions claim that they can be integrated into any existing real estate solution, that claim doesn’t go far without a strategy to reconcile disparate systems or effectively exchange data between distinct systems. **Adoption:** As with any other type of solution, lack of adoption will derail any successful implementation. Real estate marketing solutions promise an increase in ROI, enhanced brand awareness, and better visibility among the crowd—that requires user accountability to utilize the solution so that impact can be identified, tracked, measured, and leveraged. Without widespread adoption, the positive impact of real estate marketing solutions cannot be proven. ### How to Buy Real Estate Marketing Software #### Requirements Gathering (RFI/RFP) for Real Estate Marketing Software When beginning the buying process for real estate marketing software, buyers should assess the current pain points with their existing tech stack. Which problems could a real estate marketing product solve? Pinpointing specific areas such as weak email marketing performance or website functionality can help start the conversation with appropriate vendors. #### Compare Real Estate Marketing Software Products **Create a long list** Long lists are created by eliminating the options that do not provide critical functionality. Based on the needs of a real estate business, certain marketing features may be more useful than others. If website design is not a priority, a product that offers more marketing automation and lead nurturing features will be a better fit. A typical long list should not include more than 10 products unless many options are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors. **Create a short list** Short lists are created by reviewing the RFI information received from vendors. Some vendors may decline to participate and respond to RFIs. These vendors are usually eliminated from the selection process. From there, this short list steers the buying decision closer to completion, leaving only a couple of vendors to choose between. This decision is based on small, key factors that fulfill all the requirements and considerations an agency has. **Conduct demos** Demos are a great opportunity for buyers to see how the real estate marking solution works. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, and not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. Buyers should prepare a set of sample tasks to be demonstrated through the demo, such as walking through website design, marketing campaign creation, or creating and editing property listings. Demos are a great time to ask key questions about the software, such as: - Does the product support IDX website creation? - What are the available integrations for the product? - Is the pricing model based on the number of users? - Does the product include basic templates for website design and marketing campaign creation? - Is there a mobile app version of the product? #### Selection of Real Estate Marketing Software **Choose a selection team** To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. This will likely be a handful of agents or related staff who will rely on the system in their day-to-day work, as well as key leadership members. **Negotiation** Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor. Buyers should consider upfront costs, both for implementation and ongoing maintenance, as well as any related services that come with the product. For example, some real estate marketing solutions may be supplemented by design support from the vendor. **Final decision** The final decision should be based on all the information gathered previously. ### Real Estate Marketing Software Trends The real estate industry has taken leaps and bounds with software technology in the past few years e.g., IDX APIs, industry-specific solution offerings, and mobile-ready software.  Below are some trends that will continue their growth in the real estate industry: **Artificial intelligence** Interest in artificial intelligence (AI) has dominated much of the technological innovation conversation in the property tech world. AI’s ability to take over menial, manual tasks will reduce the amount of time real estate professionals have to spend on data entry, sifting through listings and customer profiles, and wading through contracts and documents. Effective leveraging of AI can result in the building of deeper, more meaningful relationships between buyers and sellers, all facilitated via the real estate agent. For example, AI-powered MLS platforms can generate property recommendations that are customized to the requirements and likes of a client, helping real estate professionals sift through multiple leads rather than sifting through myriad listings for a single lead. **Focus on website optimization** One of the branding areas that real estate marketing software can optimize is the real estate agent’s professional website. Agents can further prove their trustworthiness and relevance to buyers with an updated, active website that all branding and marketing campaigns point towards. More real estate marketing solutions are taking into consideration the need to optimize both existing and nonexistent websites. **APIs** API availability and access allow smaller real estate firms to compete with bigger firms. APIs facilitate the transfer and sharing of data that enriches existing systems. More software vendors are providing API access for real estate businesses, enriching the data stored in the businesses’ CRM systems and listing databases. The easier it becomes to integrate APIs with various areas of a real estate agency, the more ways users will utilize APIs to get the most out of existing and desired system offerings.