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Best Account Data Management Software

Julie Jung
JJ
Researched and written by Julie Jung

Account Data Management software manages prospect data throughout the account-based marketing (ABM) process so that both sales and marketing teams have continuous awareness of target accounts. In order to maximize an ABM strategy, salespeople need to know where in the pipeline a prospect is and the probability that a prospect will become a customer. Account Data Management systems serve to document and communicate all relevant account information between the sales and marketing teams. This software is deployed in marketing and sales departments to maximize the efficiency of marketing efforts and facilitate communication between the two organizations.

Account Data Management software is commonly implemented with other ABM software such as marketing account intelligence, account-based advertising, or buyer intent data tools. Some systems have broader functionality that applies to the other ABM categories. Many Account Data Management tools integrate with CRM systems and marketing automation software so that an ABM strategy can work smoothly with other sales and marketing initiatives.

To qualify for inclusion in the Account Data Management category, a product must:

Store account data on a level more granular level than contact information, for example: account industry or account segment
Integrate with tools that find target data from external sources or have the capability to do so itself
Facilitate sales and marketing communication relating to accounts within the system
Track accounts in the system by displaying metrics relating to the ABM process
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Featured Account Data Management Software At A Glance

Free Plan Available:
Metadata.io
Sponsored
Metadata.io
Leader:
HubSpot Marketing Hub
HubSpot Marketing Hub
Highest Performer:
UpLead
UpLead
Easiest to Use:
Instantly
Instantly
Top Trending:
Instantly
Instantly
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Highest Performer:
UpLead
UpLead
Easiest to Use:
Instantly
Instantly
Top Trending:
Instantly
Instantly

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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75 Listings in Account Data Management Available
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HubSpot Marketing Hub
(14,311)4.5 out of 5
Optimized for quick response
9th Easiest To Use in Account Data Management software
View top Consulting Services for HubSpot Marketing Hub
Save to My Lists
DealsSpecial offer!
20% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 52% Small-Business
    • 41% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot Marketing Hub is a comprehensive tool that allows marketers to plan, execute, automate, and analyze campaigns end-to-end, integrating various aspects of digital marketing such as email marketing, lead scoring, landing page creation, and analytics.
    • Users like the platform's intuitive design, robust automation features, and the ability to centralize all marketing activities, which saves time and provides clear insights into marketing performance.
    • Reviewers experienced issues with the platform's pricing structure, which can become expensive as contacts and features scale, and some advanced customization options for workflows and reporting feel a bit limited or unintuitive.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3,010
    Features
    1,371
    Email Marketing
    1,316
    Intuitive
    1,224
    Automation
    1,167
    Cons
    Missing Features
    924
    Learning Curve
    919
    Limited Features
    904
    Expensive
    725
    Complexity
    561
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.4
    8.1
    Lead Analysis
    Average: 8.5
    7.8
    Prioritized Accounts
    Average: 8.6
    8.3
    Segmentation
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    787,170 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,675 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 52% Small-Business
  • 41% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot Marketing Hub is a comprehensive tool that allows marketers to plan, execute, automate, and analyze campaigns end-to-end, integrating various aspects of digital marketing such as email marketing, lead scoring, landing page creation, and analytics.
  • Users like the platform's intuitive design, robust automation features, and the ability to centralize all marketing activities, which saves time and provides clear insights into marketing performance.
  • Reviewers experienced issues with the platform's pricing structure, which can become expensive as contacts and features scale, and some advanced customization options for workflows and reporting feel a bit limited or unintuitive.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3,010
Features
1,371
Email Marketing
1,316
Intuitive
1,224
Automation
1,167
Cons
Missing Features
924
Learning Curve
919
Limited Features
904
Expensive
725
Complexity
561
View All Pros and Cons
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.4
8.1
Lead Analysis
Average: 8.5
7.8
Prioritized Accounts
Average: 8.6
8.3
Segmentation
Average: 8.6
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
787,170 Twitter followers
LinkedIn® Page
www.linkedin.com
11,675 employees on LinkedIn®
ZoomInfo Sales
(8,937)4.5 out of 5
Optimized for quick response
2nd Easiest To Use in Account Data Management software
View top Consulting Services for ZoomInfo Sales
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Sales is a comprehensive sales execution solution designed to empower sales teams by transforming data into actionable insights within a single, unified platform. This innovative tool integra

    Users
    • Account Executive
    • Sales Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 48% Mid-Market
    • 26% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • ZoomInfo Sales is a platform designed to improve sales efficiency and prospecting accuracy by providing a database of contact information and company insights.
    • Reviewers like the depth and reliability of its data, its user-friendly interface, its advanced search feature, and its seamless integration with other platforms such as Salesforce and Outreach.
    • Reviewers noted that contact information can sometimes be outdated or incomplete, the tool can feel slightly heavy for simple tasks, and data coverage is heavily focused on North America, making it challenging for global needs.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ZoomInfo Sales Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Contact Information
    418
    Data Accuracy
    384
    Ease of Use
    384
    Features
    323
    Lead Generation
    321
    Cons
    Inaccurate Data
    211
    Outdated Data
    206
    Outdated Contacts
    187
    Data Inaccuracy
    166
    Outdated Information
    164
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ZoomInfo Sales features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.4
    8.6
    Lead Analysis
    Average: 8.5
    8.6
    Prioritized Accounts
    Average: 8.6
    8.6
    Segmentation
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,531 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,387 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Sales is a comprehensive sales execution solution designed to empower sales teams by transforming data into actionable insights within a single, unified platform. This innovative tool integra

Users
  • Account Executive
  • Sales Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 48% Mid-Market
  • 26% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • ZoomInfo Sales is a platform designed to improve sales efficiency and prospecting accuracy by providing a database of contact information and company insights.
  • Reviewers like the depth and reliability of its data, its user-friendly interface, its advanced search feature, and its seamless integration with other platforms such as Salesforce and Outreach.
  • Reviewers noted that contact information can sometimes be outdated or incomplete, the tool can feel slightly heavy for simple tasks, and data coverage is heavily focused on North America, making it challenging for global needs.
ZoomInfo Sales Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Contact Information
418
Data Accuracy
384
Ease of Use
384
Features
323
Lead Generation
321
Cons
Inaccurate Data
211
Outdated Data
206
Outdated Contacts
187
Data Inaccuracy
166
Outdated Information
164
View All Pros and Cons
ZoomInfo Sales features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.4
8.6
Lead Analysis
Average: 8.5
8.6
Prioritized Accounts
Average: 8.6
8.6
Segmentation
Average: 8.6
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,531 Twitter followers
LinkedIn® Page
www.linkedin.com
4,387 employees on LinkedIn®

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Demandbase One
(1,906)4.4 out of 5
Optimized for quick response
5th Easiest To Use in Account Data Management software
View top Consulting Services for Demandbase One
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 49% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is a platform that gathers data from various lead platforms, provides account recommendations, and optimizes sales processes.
    • Users frequently mention the platform's robust user interface, its ability to automate account-based advertising and retargeting, and its seamless integration with other tools.
    • Reviewers mentioned challenges in tracking cumulative reach statistics, frequent feature updates introducing errors, and occasional slow loading times.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    213
    Lead Generation
    195
    Insights
    189
    Intent Data
    161
    Features
    156
    Cons
    Learning Curve
    84
    Steep Learning Curve
    70
    Complexity
    55
    Not Intuitive
    55
    Learning Difficulty
    53
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Demandbase One features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.4
    8.7
    Lead Analysis
    Average: 8.5
    8.7
    Prioritized Accounts
    Average: 8.6
    8.7
    Segmentation
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Demandbase
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,487 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,016 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 49% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is a platform that gathers data from various lead platforms, provides account recommendations, and optimizes sales processes.
  • Users frequently mention the platform's robust user interface, its ability to automate account-based advertising and retargeting, and its seamless integration with other tools.
  • Reviewers mentioned challenges in tracking cumulative reach statistics, frequent feature updates introducing errors, and occasional slow loading times.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
213
Lead Generation
195
Insights
189
Intent Data
161
Features
156
Cons
Learning Curve
84
Steep Learning Curve
70
Complexity
55
Not Intuitive
55
Learning Difficulty
53
View All Pros and Cons
Demandbase One features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.4
8.7
Lead Analysis
Average: 8.5
8.7
Prioritized Accounts
Average: 8.6
8.7
Segmentation
Average: 8.6
Seller Details
Seller
Demandbase
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,487 Twitter followers
LinkedIn® Page
www.linkedin.com
1,016 employees on LinkedIn®
Apollo.io
(9,330)4.7 out of 5
Optimized for quick response
3rd Easiest To Use in Account Data Management software
View top Consulting Services for Apollo.io
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B data

    Users
    • Account Executive
    • Business Development Manager
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 67% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Apollo.io is a platform that combines prospecting and outreach, allowing users to manage sequences, track engagement, and prioritize leads.
    • Reviewers appreciate Apollo.io's extensive database, advanced filtering, and automation features, which save time and streamline sales processes.
    • Users reported that data accuracy can vary, requiring manual verification, and the interface can be overwhelming for new users.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Apollo.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,898
    Helpful
    1,546
    Lead Generation
    1,535
    Features
    1,510
    Time-saving
    1,212
    Cons
    Missing Features
    671
    Inaccurate Data
    516
    Learning Curve
    483
    Limited Features
    464
    Data Inaccuracy
    463
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Apollo.io features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.4
    8.3
    Lead Analysis
    Average: 8.5
    8.0
    Prioritized Accounts
    Average: 8.6
    8.5
    Segmentation
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Apollo.io
    Company Website
    Year Founded
    2015
    HQ Location
    San Francisco, CA
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B data

Users
  • Account Executive
  • Business Development Manager
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 67% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Apollo.io is a platform that combines prospecting and outreach, allowing users to manage sequences, track engagement, and prioritize leads.
  • Reviewers appreciate Apollo.io's extensive database, advanced filtering, and automation features, which save time and streamline sales processes.
  • Users reported that data accuracy can vary, requiring manual verification, and the interface can be overwhelming for new users.
Apollo.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,898
Helpful
1,546
Lead Generation
1,535
Features
1,510
Time-saving
1,212
Cons
Missing Features
671
Inaccurate Data
516
Learning Curve
483
Limited Features
464
Data Inaccuracy
463
View All Pros and Cons
Apollo.io features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.4
8.3
Lead Analysis
Average: 8.5
8.0
Prioritized Accounts
Average: 8.6
8.5
Segmentation
Average: 8.6
Seller Details
Seller
Apollo.io
Company Website
Year Founded
2015
HQ Location
San Francisco, CA
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
Instantly
(3,942)4.8 out of 5
1st Easiest To Use in Account Data Management software
View top Consulting Services for Instantly
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-Powered CRM. Find your leads, create your campaigns, connect your se

    Users
    • Founder
    • CEO
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 94% Small-Business
    • 4% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Instantly is a tool designed for cold email outreach, offering features such as email warm-up, campaign setup, and inbox rotation.
    • Users like Instantly's ability to manage and run multiple campaigns simultaneously, its straightforward setup process, and its tracking capabilities which allow for quick adjustments and efficient organization.
    • Reviewers mentioned issues with email deliverability, unstable or limited API integrations, and additional costs for separate subscriptions for certain features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Instantly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,826
    Customer Support
    1,331
    Helpful
    1,300
    Features
    999
    Simple
    810
    Cons
    Missing Features
    421
    Expensive
    411
    Email Management
    252
    Limited Features
    218
    Lead Management
    215
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Instantly features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.4
    8.9
    Lead Analysis
    Average: 8.5
    8.9
    Prioritized Accounts
    Average: 8.6
    9.0
    Segmentation
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Instantly
    Company Website
    Year Founded
    2001
    HQ Location
    Sheridan, US
    LinkedIn® Page
    www.linkedin.com
    181 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-Powered CRM. Find your leads, create your campaigns, connect your se

Users
  • Founder
  • CEO
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 94% Small-Business
  • 4% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Instantly is a tool designed for cold email outreach, offering features such as email warm-up, campaign setup, and inbox rotation.
  • Users like Instantly's ability to manage and run multiple campaigns simultaneously, its straightforward setup process, and its tracking capabilities which allow for quick adjustments and efficient organization.
  • Reviewers mentioned issues with email deliverability, unstable or limited API integrations, and additional costs for separate subscriptions for certain features.
Instantly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,826
Customer Support
1,331
Helpful
1,300
Features
999
Simple
810
Cons
Missing Features
421
Expensive
411
Email Management
252
Limited Features
218
Lead Management
215
View All Pros and Cons
Instantly features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.4
8.9
Lead Analysis
Average: 8.5
8.9
Prioritized Accounts
Average: 8.6
9.0
Segmentation
Average: 8.6
Seller Details
Seller
Instantly
Company Website
Year Founded
2001
HQ Location
Sheridan, US
LinkedIn® Page
www.linkedin.com
181 employees on LinkedIn®
ZoomInfo Operations
(350)4.4 out of 5
4th Easiest To Use in Account Data Management software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Operations is a sophisticated data management solution designed to assist organizations in optimizing their go-to-market (GTM) strategies by effectively managing sales and marketing data. Thi

    Users
    • Salesforce Administrator
    • Marketing Operations Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 66% Mid-Market
    • 20% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ZoomInfo Operations Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    25
    Data Accuracy
    24
    Automation
    22
    Lead Generation
    19
    Efficiency
    18
    Cons
    Inaccuracy Issues
    13
    Learning Curve
    12
    Learning Difficulty
    12
    Inaccurate Data
    11
    Steep Learning Curve
    11
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ZoomInfo Operations features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.4
    8.5
    Lead Analysis
    Average: 8.5
    8.4
    Prioritized Accounts
    Average: 8.6
    9.0
    Segmentation
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,531 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,387 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Operations is a sophisticated data management solution designed to assist organizations in optimizing their go-to-market (GTM) strategies by effectively managing sales and marketing data. Thi

Users
  • Salesforce Administrator
  • Marketing Operations Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 66% Mid-Market
  • 20% Small-Business
ZoomInfo Operations Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
25
Data Accuracy
24
Automation
22
Lead Generation
19
Efficiency
18
Cons
Inaccuracy Issues
13
Learning Curve
12
Learning Difficulty
12
Inaccurate Data
11
Steep Learning Curve
11
View All Pros and Cons
ZoomInfo Operations features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.4
8.5
Lead Analysis
Average: 8.5
8.4
Prioritized Accounts
Average: 8.6
9.0
Segmentation
Average: 8.6
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,531 Twitter followers
LinkedIn® Page
www.linkedin.com
4,387 employees on LinkedIn®
6sense Revenue Marketing
(1,252)4.3 out of 5
Optimized for quick response
View top Consulting Services for 6sense Revenue Marketing
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and exec

    Users
    • Account Executive
    • Sales Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 55% Mid-Market
    • 36% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • 6sense Revenue Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Intent Data
    193
    Features
    157
    Lead Generation
    139
    Ease of Use
    137
    Buyer Intent
    134
    Cons
    Steep Learning Curve
    118
    Learning Curve
    108
    Learning Difficulty
    93
    Complexity
    73
    Not Intuitive
    64
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • 6sense Revenue Marketing features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.4
    8.0
    Lead Analysis
    Average: 8.5
    8.4
    Prioritized Accounts
    Average: 8.6
    8.6
    Segmentation
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    6sense
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @6senseInc
    17,061 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,554 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and exec

Users
  • Account Executive
  • Sales Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 55% Mid-Market
  • 36% Enterprise
6sense Revenue Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Intent Data
193
Features
157
Lead Generation
139
Ease of Use
137
Buyer Intent
134
Cons
Steep Learning Curve
118
Learning Curve
108
Learning Difficulty
93
Complexity
73
Not Intuitive
64
View All Pros and Cons
6sense Revenue Marketing features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.4
8.0
Lead Analysis
Average: 8.5
8.4
Prioritized Accounts
Average: 8.6
8.6
Segmentation
Average: 8.6
Seller Details
Seller
6sense
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@6senseInc
17,061 Twitter followers
LinkedIn® Page
www.linkedin.com
1,554 employees on LinkedIn®
UpLead
(819)4.7 out of 5
12th Easiest To Use in Account Data Management software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    UpLead is a B2B data provider with real-time verified emails, mobile numbers and intent data. Get access to millions of up-to-date contacts that are easy to find and import into your CRM. Use 50+ sear

    Users
    • Founder
    • Owner
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 76% Small-Business
    • 20% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • UpLead is a lead generation and prospecting tool that provides verified contact information and firmographic data for B2B outreach.
    • Reviewers like the accuracy and reliability of the data provided by UpLead, its user-friendly interface, and the time saved by not having to verify leads themselves.
    • Users reported concerns about the pricing of UpLead, the limited number of free credits offered, and the lack of granularity in some data fields or filters.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • UpLead Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    90
    Contact Information
    86
    Lead Generation
    50
    Data Accuracy
    48
    Helpful
    42
    Cons
    Outdated Contacts
    28
    Missing Contacts
    18
    Outdated Data
    17
    Outdated Information
    16
    Filtering Issues
    14
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • UpLead features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.4
    8.9
    Lead Analysis
    Average: 8.5
    8.6
    Prioritized Accounts
    Average: 8.6
    8.9
    Segmentation
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    UpLead
    Company Website
    Year Founded
    2017
    HQ Location
    Covina, US
    Twitter
    @UpLeadHQ
    2,378 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    32 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

UpLead is a B2B data provider with real-time verified emails, mobile numbers and intent data. Get access to millions of up-to-date contacts that are easy to find and import into your CRM. Use 50+ sear

Users
  • Founder
  • Owner
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 76% Small-Business
  • 20% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • UpLead is a lead generation and prospecting tool that provides verified contact information and firmographic data for B2B outreach.
  • Reviewers like the accuracy and reliability of the data provided by UpLead, its user-friendly interface, and the time saved by not having to verify leads themselves.
  • Users reported concerns about the pricing of UpLead, the limited number of free credits offered, and the lack of granularity in some data fields or filters.
UpLead Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
90
Contact Information
86
Lead Generation
50
Data Accuracy
48
Helpful
42
Cons
Outdated Contacts
28
Missing Contacts
18
Outdated Data
17
Outdated Information
16
Filtering Issues
14
View All Pros and Cons
UpLead features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.4
8.9
Lead Analysis
Average: 8.5
8.6
Prioritized Accounts
Average: 8.6
8.9
Segmentation
Average: 8.6
Seller Details
Seller
UpLead
Company Website
Year Founded
2017
HQ Location
Covina, US
Twitter
@UpLeadHQ
2,378 Twitter followers
LinkedIn® Page
www.linkedin.com
32 employees on LinkedIn®
Clari
(5,555)4.6 out of 5
Optimized for quick response
7th Easiest To Use in Account Data Management software
View top Consulting Services for Clari
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Clari's revenue platform improves efficiency, predictability, and growth across the entire revenue process. Clari gives revenue teams total visibility into their business to drive process rigor, align

    Users
    • Account Executive
    • Account Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 47% Mid-Market
    • 41% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Clari is a sales forecasting tool that integrates with Salesforce to provide visibility on sales data and streamline sales forecasting.
    • Users frequently mention the ease of use, the ability to quickly update forecasts, and the seamless integration with Salesforce as key benefits.
    • Reviewers experienced issues with dashboard customization, a steep learning curve for administration, and limitations in adding features or managing all fields directly within Clari.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Clari Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    368
    Features
    247
    Helpful
    213
    Salesforce Integration
    169
    Forecasting
    164
    Cons
    Limitations
    95
    Learning Curve
    94
    Missing Features
    92
    Limited Customization
    82
    Not Intuitive
    72
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Clari features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.4
    8.7
    Lead Analysis
    Average: 8.5
    8.9
    Prioritized Accounts
    Average: 8.6
    8.8
    Segmentation
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Clari
    Company Website
    Year Founded
    2012
    HQ Location
    Sunnyvale, CA
    Twitter
    @clarihq
    2,145 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    781 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Clari's revenue platform improves efficiency, predictability, and growth across the entire revenue process. Clari gives revenue teams total visibility into their business to drive process rigor, align

Users
  • Account Executive
  • Account Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 47% Mid-Market
  • 41% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Clari is a sales forecasting tool that integrates with Salesforce to provide visibility on sales data and streamline sales forecasting.
  • Users frequently mention the ease of use, the ability to quickly update forecasts, and the seamless integration with Salesforce as key benefits.
  • Reviewers experienced issues with dashboard customization, a steep learning curve for administration, and limitations in adding features or managing all fields directly within Clari.
Clari Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
368
Features
247
Helpful
213
Salesforce Integration
169
Forecasting
164
Cons
Limitations
95
Learning Curve
94
Missing Features
92
Limited Customization
82
Not Intuitive
72
View All Pros and Cons
Clari features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.4
8.7
Lead Analysis
Average: 8.5
8.9
Prioritized Accounts
Average: 8.6
8.8
Segmentation
Average: 8.6
Seller Details
Seller
Clari
Company Website
Year Founded
2012
HQ Location
Sunnyvale, CA
Twitter
@clarihq
2,145 Twitter followers
LinkedIn® Page
www.linkedin.com
781 employees on LinkedIn®
Global Database Prospecting
(73)4.8 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Global Database sales & marketing platform offers a large business directory, holding more than 80 million exhaustive business profiles across 195 countries. The platform is automatically updated

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 47% Mid-Market
    • 36% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Global Database is a prospecting tool that provides access to a comprehensive B2B contact database, allowing users to filter by various parameters such as industry, location, job title, and company size.
    • Reviewers frequently mention the accuracy of the contact information, the advanced filtering system, and the seamless integration with CRM systems as key benefits of using Global Database.
    • Reviewers noted that the platform's user interface could be more modern, the subscription price may be high for smaller teams, and the data for smaller industries and less common regions could be more comprehensive.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Global Database Prospecting Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Data Accuracy
    22
    Contact Information
    18
    Accurate Data
    15
    Lead Generation
    13
    Accuracy
    12
    Cons
    Not Intuitive
    6
    Expensive
    5
    Learning Difficulty
    5
    Complex Usability
    4
    Filtering Issues
    4
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Global Database Prospecting features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.4
    9.7
    Lead Analysis
    Average: 8.5
    9.6
    Prioritized Accounts
    Average: 8.6
    9.8
    Segmentation
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Global Data Intelligence Limited
    Year Founded
    2015
    HQ Location
    Northampton, UK
    Twitter
    @Global_Database
    1,604 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Global Database sales & marketing platform offers a large business directory, holding more than 80 million exhaustive business profiles across 195 countries. The platform is automatically updated

Users
No information available
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 47% Mid-Market
  • 36% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Global Database is a prospecting tool that provides access to a comprehensive B2B contact database, allowing users to filter by various parameters such as industry, location, job title, and company size.
  • Reviewers frequently mention the accuracy of the contact information, the advanced filtering system, and the seamless integration with CRM systems as key benefits of using Global Database.
  • Reviewers noted that the platform's user interface could be more modern, the subscription price may be high for smaller teams, and the data for smaller industries and less common regions could be more comprehensive.
Global Database Prospecting Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Data Accuracy
22
Contact Information
18
Accurate Data
15
Lead Generation
13
Accuracy
12
Cons
Not Intuitive
6
Expensive
5
Learning Difficulty
5
Complex Usability
4
Filtering Issues
4
View All Pros and Cons
Global Database Prospecting features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.4
9.7
Lead Analysis
Average: 8.5
9.6
Prioritized Accounts
Average: 8.6
9.8
Segmentation
Average: 8.6
Seller Details
Seller
Global Data Intelligence Limited
Year Founded
2015
HQ Location
Northampton, UK
Twitter
@Global_Database
1,604 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®
Integrate
(95)4.1 out of 5
View top Consulting Services for Integrate
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Integrate’s Platform enables buyer-driven, orchestrated omni-channel experiences, has data governance at its core, provides visibility across activated demand channels, and saves B2B marketers time, r

    Users
    No information available
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 52% Enterprise
    • 39% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Integrate Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Campaign Management
    2
    CRM Integration
    2
    Data Insights
    2
    Ease of Use
    2
    Easy Integrations
    2
    Cons
    Learning Curve
    3
    Steep Learning Curve
    3
    Difficult Learning
    2
    Required Knowledge
    2
    Confusing Interface
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Integrate features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.4
    8.3
    Lead Analysis
    Average: 8.5
    8.2
    Prioritized Accounts
    Average: 8.6
    9.0
    Segmentation
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Integrate
    Year Founded
    2010
    HQ Location
    Phoenix, US
    LinkedIn® Page
    www.linkedin.com
    332 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Integrate’s Platform enables buyer-driven, orchestrated omni-channel experiences, has data governance at its core, provides visibility across activated demand channels, and saves B2B marketers time, r

Users
No information available
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 52% Enterprise
  • 39% Mid-Market
Integrate Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Campaign Management
2
CRM Integration
2
Data Insights
2
Ease of Use
2
Easy Integrations
2
Cons
Learning Curve
3
Steep Learning Curve
3
Difficult Learning
2
Required Knowledge
2
Confusing Interface
1
View All Pros and Cons
Integrate features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.4
8.3
Lead Analysis
Average: 8.5
8.2
Prioritized Accounts
Average: 8.6
9.0
Segmentation
Average: 8.6
Seller Details
Seller
Integrate
Year Founded
2010
HQ Location
Phoenix, US
LinkedIn® Page
www.linkedin.com
332 employees on LinkedIn®
Adobe Marketo Engage
(3,066)4.1 out of 5
Optimized for quick response
View top Consulting Services for Adobe Marketo Engage
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attrac

    Users
    • Marketing Manager
    • Marketing Operations Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 54% Mid-Market
    • 25% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Adobe Marketo Engage is a marketing automation platform that offers features such as campaign management, lead scoring, and CRM integration.
    • Reviewers frequently mention the platform's powerful automation capabilities, flexibility, and seamless integration with other tools, which significantly improve efficiency and effectiveness in marketing efforts.
    • Reviewers noted that Adobe Marketo Engage has a steep learning curve, an outdated user interface, and complex initial setup, which can be challenging for new users.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Adobe Marketo Engage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    173
    Automation
    153
    Features
    120
    Integrations
    112
    Marketing Automation
    112
    Cons
    Learning Curve
    151
    Steep Learning Curve
    114
    Expensive
    89
    Not Intuitive
    84
    Complexity
    72
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Adobe Marketo Engage features and usability ratings that predict user satisfaction
    7.7
    Has the product been a good partner in doing business?
    Average: 9.4
    8.4
    Lead Analysis
    Average: 8.5
    8.1
    Prioritized Accounts
    Average: 8.6
    8.4
    Segmentation
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    958,423 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attrac

Users
  • Marketing Manager
  • Marketing Operations Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 54% Mid-Market
  • 25% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Adobe Marketo Engage is a marketing automation platform that offers features such as campaign management, lead scoring, and CRM integration.
  • Reviewers frequently mention the platform's powerful automation capabilities, flexibility, and seamless integration with other tools, which significantly improve efficiency and effectiveness in marketing efforts.
  • Reviewers noted that Adobe Marketo Engage has a steep learning curve, an outdated user interface, and complex initial setup, which can be challenging for new users.
Adobe Marketo Engage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
173
Automation
153
Features
120
Integrations
112
Marketing Automation
112
Cons
Learning Curve
151
Steep Learning Curve
114
Expensive
89
Not Intuitive
84
Complexity
72
View All Pros and Cons
Adobe Marketo Engage features and usability ratings that predict user satisfaction
7.7
Has the product been a good partner in doing business?
Average: 9.4
8.4
Lead Analysis
Average: 8.5
8.1
Prioritized Accounts
Average: 8.6
8.4
Segmentation
Average: 8.6
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
958,423 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
N.Rich
(99)4.7 out of 5
Optimized for quick response
10th Easiest To Use in Account Data Management software
View top Consulting Services for N.Rich
Save to My Lists
Entry Level Price:€9,750.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketin

    Users
    • Marketing Manager
    Industries
    • Computer Software
    • Hospital & Health Care
    Market Segment
    • 48% Mid-Market
    • 38% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • N.Rich Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    32
    Customer Support
    26
    Intent Data
    21
    Analytics
    15
    Helpful
    15
    Cons
    Integration Issues
    7
    Difficult Learning
    6
    Learning Curve
    6
    Limited Targeting
    6
    Steep Learning Curve
    6
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • N.Rich features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.4
    9.2
    Lead Analysis
    Average: 8.5
    9.3
    Prioritized Accounts
    Average: 8.6
    9.3
    Segmentation
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    N.Rich
    Company Website
    Year Founded
    2015
    HQ Location
    Helsinki, FI
    Twitter
    @NRICH_ABM
    15 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    120 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketin

Users
  • Marketing Manager
Industries
  • Computer Software
  • Hospital & Health Care
Market Segment
  • 48% Mid-Market
  • 38% Enterprise
N.Rich Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
32
Customer Support
26
Intent Data
21
Analytics
15
Helpful
15
Cons
Integration Issues
7
Difficult Learning
6
Learning Curve
6
Limited Targeting
6
Steep Learning Curve
6
View All Pros and Cons
N.Rich features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.4
9.2
Lead Analysis
Average: 8.5
9.3
Prioritized Accounts
Average: 8.6
9.3
Segmentation
Average: 8.6
Seller Details
Seller
N.Rich
Company Website
Year Founded
2015
HQ Location
Helsinki, FI
Twitter
@NRICH_ABM
15 Twitter followers
LinkedIn® Page
www.linkedin.com
120 employees on LinkedIn®
6sense Sales Intelligence
(822)4.0 out of 5
Optimized for quick response
View top Consulting Services for 6sense Sales Intelligence
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sales Intelligence for prioritized prospecting and predictable pipeline. Built to help sellers prioritize, personalize, and take action, 6sense Sales Intelligence puts AI Agents to work across you

    Users
    • Account Executive
    • Sales Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 52% Mid-Market
    • 35% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • 6sense Sales Intelligence is a tool used by sales teams to create lead lists, identify buying stages, and integrate with CRM platforms like Salesforce and Microsoft Dynamics.
    • Users like the AI-driven intent signals that reveal buying stages early, the integration with CRM platforms, and the ability to focus on accounts demonstrating strong intent.
    • Users reported issues with data accuracy, noisy intent signals, a steep learning curve for setup and integration, outdated and unreliable data, and a need for improved user interface and user experience.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • 6sense Sales Intelligence Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Lead Generation
    185
    Intent Data
    181
    Buyer Intent
    175
    Prospecting
    118
    Ease of Use
    90
    Cons
    Inaccurate Data
    132
    Data Quality
    84
    Accuracy Issues
    66
    Lead Quality
    64
    Outdated Contacts
    63
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • 6sense Sales Intelligence features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.4
    7.7
    Lead Analysis
    Average: 8.5
    7.9
    Prioritized Accounts
    Average: 8.6
    7.5
    Segmentation
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    6sense
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @6senseInc
    17,061 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,554 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sales Intelligence for prioritized prospecting and predictable pipeline. Built to help sellers prioritize, personalize, and take action, 6sense Sales Intelligence puts AI Agents to work across you

Users
  • Account Executive
  • Sales Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 52% Mid-Market
  • 35% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • 6sense Sales Intelligence is a tool used by sales teams to create lead lists, identify buying stages, and integrate with CRM platforms like Salesforce and Microsoft Dynamics.
  • Users like the AI-driven intent signals that reveal buying stages early, the integration with CRM platforms, and the ability to focus on accounts demonstrating strong intent.
  • Users reported issues with data accuracy, noisy intent signals, a steep learning curve for setup and integration, outdated and unreliable data, and a need for improved user interface and user experience.
6sense Sales Intelligence Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Lead Generation
185
Intent Data
181
Buyer Intent
175
Prospecting
118
Ease of Use
90
Cons
Inaccurate Data
132
Data Quality
84
Accuracy Issues
66
Lead Quality
64
Outdated Contacts
63
View All Pros and Cons
6sense Sales Intelligence features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.4
7.7
Lead Analysis
Average: 8.5
7.9
Prioritized Accounts
Average: 8.6
7.5
Segmentation
Average: 8.6
Seller Details
Seller
6sense
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@6senseInc
17,061 Twitter followers
LinkedIn® Page
www.linkedin.com
1,554 employees on LinkedIn®
Foundry ABM
(202)4.2 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 64% Mid-Market
    • 18% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Foundry ABM Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    5
    Analytics
    4
    Features
    4
    Integrations
    4
    Analytics Insights
    3
    Cons
    Learning Curve
    4
    Complexity
    3
    Difficult Learning
    3
    Steep Learning Curve
    3
    Cluttered Layout
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Foundry ABM features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.4
    8.4
    Lead Analysis
    Average: 8.5
    8.6
    Prioritized Accounts
    Average: 8.6
    8.6
    Segmentation
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Foundry
    Year Founded
    1964
    HQ Location
    Needham Heights, Massachusetts, United States
    LinkedIn® Page
    www.linkedin.com
    931 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 64% Mid-Market
  • 18% Small-Business
Foundry ABM Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
5
Analytics
4
Features
4
Integrations
4
Analytics Insights
3
Cons
Learning Curve
4
Complexity
3
Difficult Learning
3
Steep Learning Curve
3
Cluttered Layout
2
View All Pros and Cons
Foundry ABM features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.4
8.4
Lead Analysis
Average: 8.5
8.6
Prioritized Accounts
Average: 8.6
8.6
Segmentation
Average: 8.6
Seller Details
Seller
Foundry
Year Founded
1964
HQ Location
Needham Heights, Massachusetts, United States
LinkedIn® Page
www.linkedin.com
931 employees on LinkedIn®
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Account Data Management Topics

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Learn More About Account Data Management Software

What is Account Data Management Software?

Businesses use account data management software to maximize the success of account-based marketing (ABM) campaigns. This type of software manages prospect data throughout the ABM process so both sales and marketing teams have continuous awareness of target accounts. Account data management software accomplishes this by organizing data across disparate systems to create a complete, unified view of accounts. This type of software can route leads to sales and marketing based only on account status. For this reason, many account data management tools integrate with CRM systems and marketing automation software so an account-based marketing strategy can work smoothly with other sales and marketing initiatives.

Key Benefits of Account Data Management Software

  • Unifies account and contact data in a single place to deliver a clear picture of targeted accounts
  • Manages target accounts to help execute account-based marketing campaigns
  • Creates custom account segmentations based on factors like personas and job levels
  • Assists companies in prioritizing target accounts based on engagement and intent signals

Why Use Account Data Management Software?

Businesses should use account data management software to ensure they are driving the maximum amount of success possible from their account-based marketing campaigns. Managing target accounts and creating custom account segmentations can assist companies in executing hyper-personalized account-based marketing campaigns. Account data management software can identify target accounts to trigger the delivery of relevant content across multiple channels. Finally, this type of software can help marketing and sales teams flag target accounts and contacts in their CRM and marketing automation software.

Prioritize and segment accounts — Companies can use this type of software to prioritize accounts and segment target lists, helping align sales and marketing throughout the account-based marketing process.

Deliver relevant campaigns — Account-data management software helps identify which targeted accounts could use additional engagement and aids marketers in sending relevant campaigns such as email or advertising campaigns.

Lead to account matching — This type of software helps match leads to target account records and helps resolve duplicate account records, missing contact information, and other important information.

Interaction management — It’s imperative for sales and marketing to see all interactions with targeted accounts so duplicated efforts aren’t taking place for complete visibility across teams. This type of software manages all interactions with targeted accounts, helping simplify this process.

Who Uses Account Data Management Software?

Marketing and sales teams — Account-based marketing was developed to bring together sales and marketing teams to target their most important accounts with account-level, personalized marketing campaigns. Both sale and marketing teams utilize account data management software to manage current accounts and target the best accounts for account-based marketing campaigns.

Account Data Management Software Features

Data enrichment — Fills in missing gaps in contact and account records to create a complete picture for targeted accounts. Examples of missing gaps could include an account’s industry or company size, for example.

Segmentation — Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. Segmentation assists companies in personalizing marketing materials and messaging targeted contacts and accounts.

Account identification — Helps identify and distribute accounts internally, giving prioritization to those most likely to convert to sales.

Predictive scoring — Automatically scores prospects based on behavior and engagement levels. Predictive lead scoring analyzes data around successful leads that turned into "closed won" opportunities, or customers.

Account journey tracking — Tracks account journeys to trigger actions from sales and marketing campaigns and also attributes success to specific tactics.

Account-level insights — Helps determine the correlation between ad exposure and site visits, assets downloaded, content, and leads generated.

Prioritized accounts — Helps determine which accounts have the highest and the lowest opportunity to convert.

Other Features of Account Data Management Software: Market insights, Opportunity timeline

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