Paperform
Paperform is a modern online form builder designed for small and growing businesses that want their forms to run the business, not just collect data. Start on a generous free plan and use a familiar doc‑style editor to build anything from simple contact forms to full landing‑page‑style experiences—no code, no designer and no clunky drag‑and‑drop required. Where some tools optimize for “quick and basic” and others focus on sheer feature breadth, Paperform is optimized for SMB workflows. Marketing, eCommerce, agency, education, healthcare and professional services teams use Paperform to power everyday forms: lead capture for campaigns and social ads, client onboarding and briefs, event registrations, bookings, internal requests, surveys and feedback. In one place, you can: - Build any form layout Single page, multi‑page or one‑question‑at‑a‑time—with rich text, images and video so forms look like part of your brand, not a bolted‑on widget. -Take payments and subscriptions Via Stripe, PayPal, Square and more, with live price calculations, discounts and currencies handled directly in the form. -Handle bookings and eSignatures With built‑in scheduling fields and Papersign, turn submissions into contracts and signed documents in a few clicks. - Automate workflows Using conditional logic, on‑form calculations and Stepper, routing approvals, updating CRMs, pinging Slack and creating tasks automatically. Ask Native AI to build In-app AI accelerates everything without taking control away from you: generate full forms from a prompt, ask AI to write complex calculation rules and use AI Insights to summarize survey responses into clear, shareable reports. Forms plug into the tools you already use—like HubSpot, Google Sheets, Notion, Slack and thousands more—via native integrations, Stepper, webhooks and Zapier/Make. Under the hood, Paperform is built for business: trusted by over 500K teams worldwide, SOC 2 Type II & GDPR compliant, with SSO, roles and permissions, data residency controls and a dedicated Trust Center backed by fast, human support. Featuring 30,000+ designer form templates, the result is an “all‑rounder” form builder that lets SMBs design, automate and scale their most important workflows from one simple platform.
Average Rating: 4.8/5.0
Total Reviews: 87
How Do G2 Users Rate Paperform?
- Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.9/10)
- Permissions: 8.7/10 (Category avg: 8.6/10)
- Customizable Questions: 9.4/10 (Category avg: 8.9/10)
- Data Exporting: 9.2/10 (Category avg: 8.7/10)
Who Is the Company Behind Paperform?
- Seller: Paperform
- Year Founded: 2016
- HQ Location: Sydney, AU
-
Twitter: @PaperformCo
1,420 Twitter followers -
LinkedIn® Page: www.linkedin.com
17 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Founder
- Top Industries: Marketing and Advertising, Education Management
- Company Size: 85% Small, 7% Medium
What Do G2 Reviewers Say About Paperform?
AI-generated summary from verified user reviews
Pros
- Users love the ease of use of Paperform, praising its intuitive interface and robust capabilities.
- Users commend Paperform for its exceptional customer support, highlighting quick responses and solutions from dedicated agents.
- Users appreciate the exceptional support from Paperform, highlighting the team's responsiveness and genuine helpfulness.
- Users find Paperform's intuitive interface strikingly designed and easy to use, enhancing their form-building experience.
- Users rave about Paperform's remarkable flexibility, enabling them to create tailored solutions seamlessly and effectively.
Cons
- Users find the limited customization options of Paperform restrictive, impacting their ability to tailor solutions effectively.
- Users find Paperform's pricing to be expensive, particularly for small businesses needing advanced customization features.
- Users note a lack of niche features in Paperform, though updates and support are commendable.
- Users face optional white label limits and only one calendar integration, potentially hindering customization and convenience.
- Users wish for improved customization of webhook outputs to eliminate dependency on third-party applications for integration.
What Are Recent G2 Reviews of Paperform?
"Flexible Form Builder with Powerful Piping and Prefilled Links"
Rating: 5.0/5.0 stars
— Chandan D.
"Quick, Polished Forms with Smart Formatting and Logic"
Rating: 4.0/5.0 stars
— Verified User in Executive Office
