Centiment Reviews & Product Details

I use Centiment as an agile, all-in-one platform for fast, actionable consumer and market research. It’s my go-to when I need to go from a question to insights in hours—not weeks. I rely on it for concept testing, ad copy validation, brand tracking, customer satisfaction deep dives, and quick demographic or behavioral profiling of target audiences. I find the targeting feature sophisticated yet accessible, as I can target respondents based on detailed behaviors, interests, purchase intent, and even brand affinities. The targeting feels sharp and relevant, which leads to higher-quality, more applicable data for decision-making. The initial setup was easy. Review collected by and hosted on G2.com.

I find the cost for high-volume or niche audiences to be a downside. The convenience and speed come at a premium. Review collected by and hosted on G2.com.

I use Centiment to classify thoughts and feedback from my customers, which helps me understand how they feel about my products. It helps me measure my audience's reaction on my social media pages. I am able to analyze the comments, mentions, and hashtag conversations effectively on my social media pages. I can know if the sentiments captured are improving or declining and vividly see what topics trigger negative conversation. It's just superb! I love all the features in Centiment. Their service is great! The initial setup was very easy. Review collected by and hosted on G2.com.

None. The features are just awesome! Review collected by and hosted on G2.com.

I find Centiment to be intuitive and easy to set up, allowing me to understand its features without the need for in-depth guidance. I appreciate the flexibility it offers in handling surveys, as it provides options for how much of the process to handle independently versus how much support to receive from Centiment. The setup process was smooth, and I was able to manage most of it myself, while customer success support was readily available for any questions. I am impressed with Centiment's ability to provide quick answers to survey questions by leveraging their pre-recruited audiences, which saves me the hassle of finding participants myself. The confidence in quality results is reinforced by the expertise of survey professionals who ensure the surveys are well-constructed to capture the desired attention and engagement. Moreover, I appreciate the robust sentiment reports provided, which allow for further data analysis in tools like Google Sheets. Ultimately, I value Centiment's ease of use, reliability, and efficiency in delivering necessary insights, making it a tool I would confidently repurchase. Review collected by and hosted on G2.com.

Some of the product UI is not as obvious as I would like it to be. I wish it could be fully self-service without us ever having to reach out, which would make it easier. Review collected by and hosted on G2.com.

I use Centiment as our on-demand platform for rapid, quantitative consumer and B2B audience research. I like that it collapses the research timeline from months to days. This allows us to conduct research within a sprint, making it an integral part of our development process, not a separate, blocking phase. The survey builder is functional and powerful for logic. Review collected by and hosted on G2.com.

The survey builder is functional and powerful for logic, but it is not a design-forward tool. Review collected by and hosted on G2.com.

I like Centiment's hyper-targeted global audience panel. This feature alone cuts research timelines by weeks—no more recruiting respondents via social media or third-party recruiters, no more filtering through low-quality, off-target responses. Centiment puts the exact audience I need at my fingertips, instantly. The setup was relatively simple and convenient. Review collected by and hosted on G2.com.

I dislike the limited advanced qualitative research capabilities. Review collected by and hosted on G2.com.

The tool itself is very useful for delivering great customer perspective. This allows for educational insights as well as helping to tailor our sales & marketing materials for clients to a more relevant degree.

In particular, Derek McIntosh has been a tremendous resource as a customer rep. He's always willing to do whatever is necessary to ensure the best possible experience. He has made the experience quite enjoyable, let alone useful for our business. Review collected by and hosted on G2.com.

Not a thing! The team has been helpful and with the exception of a couple audiences we couldn't hit, it's been great. Review collected by and hosted on G2.com.

Centiment makes setting up surveys and collecting data seamless. Review collected by and hosted on G2.com.

At times, the zip code data used in the selection criteria may lead to collecting information from individuals who are not within the intended geographic area. Review collected by and hosted on G2.com.

I've worked with Centiment as a consultant and in-house practitioner across a variety of industries and requests, and they are great partners! Responsive, easy to work with, provide feasibility, support translations which is huge, honest about their reach in niche markets, and have been able to support global insights studies effectively and efficiently. Their customer success service is great. Review collected by and hosted on G2.com.

I'll be honest, there isn't anything I've personally or professionally encountered that didn't meet expectations. Review collected by and hosted on G2.com.

High quality panel respondents, excellent customer service, and seamless integration with Qualtrics. Review collected by and hosted on G2.com.

I haven't really found anything I dislike or had a problem with. Review collected by and hosted on G2.com.

The price was a great deal for us but what sealed the deal was how impressed I was by the customer support. We are a new client, a nonprofit conducting research at a mass anonymous scale for the first time - and Jacob in the Denver office quickly got on the phone to answer my questions, and supported the whole process with me from survey design to launch to sending me the results. It was end-to-end supportive and we absolutely got our money's worth. Review collected by and hosted on G2.com.

Nothing at all. I found everything top notch. I would like more information about where they find and how they compensate survey responders, but that is more curiosity than any question about integrity of the product. Review collected by and hosted on G2.com.