G2

Sophie F.

Senior Product Marketing Specialist

Mid-Market (51-1000 emp.)

10/22/2026

"Fast, Cost-Effective Consumer Insights with an Easy-to-Use, AI-Powered Platform"

5/5

What do you like best about Ideally?

We can go from a question to solid consumer feedback in days rather than weeks, which matches the pace of our NPD process. It’s also very cost-effective, so we can test more concepts earlier and make decisions based on evidence instead of gut feel. The platform adapts well to different needs, whether we’re screening early ideas, refining packaging, or checking claims, and it’s very easy to navigate. The integration of AI really helps speed things up, and the team have been really supportive throughout. Review collected by and hosted on G2.com.

What do you dislike about Ideally?

There isn’t much to dislike. The main limitation is that fast quantitative results don’t always give the full “why” behind consumer responses, so for bigger projects we would still pair Ideally with deeper qualitative work. This hasn't really been an issue for us, and the speed and value more than make up for it. Review collected by and hosted on G2.com.

What problems is Ideally solving and how is that benefiting you?

Ideally helps us make faster, evidence-based decisions in our NPD. Before, getting consumer feedback was slow and expensive, so many decisions came down to internal opinion or gut feel. Now we can test concepts, flavours, packaging and claims with real consumers early in the process, before we commit significant time and investment. This reduces the risk of launching products that don’t connect with shoppers. It also helps us prioritise the strongest ideas and back up our recommendations with data when we present to retailers and internal stakeholders. Review collected by and hosted on G2.com.