Feefo Pricing Overview

Essentials

Starting at £149.00

Per Month

Feefo Essentials is an all-around solution to collecting feedback and gaining insights.

Verified Product and Service Reviews – Collect honest reviews from people who purchase from or used your brand with our industry leading review collection forms

Customer Success Team – Get support from our team of experts and make the most of your feedback

Review Response – Show how much feedback means to you by responding to each review

Google Business Integration – Improve click-through rate and give customers confidence in your brand

Feefo Analytics: Essential – Monitor and uncover consumer motivations, bolster engagement, and prioritise enhancements

API Access – Get access to the precious data you need to grow your brand

Moderation: Essential - Elevate your brand’s reputation with our rigorous moderation process that checks your online feedback

Display Tools - Make reviews your own with our branded on-page display tools

Public Reviews Page - Present your brand in the best light with a public reviews page

Social – Share your reviews to social media and show your customers what you really care about

NPS - Use a globally recognised metric to elevate your customer experience and foster enduring trust in your brand

In Mail - Turn every email into a feedback opportunity helping you make smarter decisions, faster

Enhanced

Starting at £299.00

Per Month

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Get deeper insights, greater flexibility, and a wider reach.   The extra features you get with Feefo Enhanced empower you to understand how people feel throughout their journey with you – so you can transform your service. Make your reviews strategy go that extra mile.  All of the features in Feefo Essentials PLUS a collection of Feefo game-changing add-ons, including:

Feedback Request Manager – Send feedback requests to multiple touchpoints at exactly the right moment, from purchase to first use

Surveys – Reach out to customers through any channel, at any touchpoint – quick, open, anonymous

AI Replies - Create auto-generated text in an instant, significantly reducing response times

Insight Labels & Predictive Response - Label feedback to track themes in your data

A/B Email Testing Tool - Test key variables like email template, subject line, and scheduling to see what works best

Custom Questions - Add bespoke questions to feedback request forms to amplify your customer knowledge

SSO - Get full user permission control, as well as being confident that access to data is both secure and compliant with industry standards

Upgrades

Per Month

Request Demo

Our selection of extras will bring your brand to life. Choose your add-ons to create a solution just right for your brand. You can add any of the following features to your package, contact us today to find out more. You can add any of the following features to your package, contact us today to find out more.

Syndication - Join a trusted network of brands sharing reviews and give consumers a better experience

Q&A - Get your in-house experts in front of your customers and display answers next to your products

Dynamic Topic Display - Show your customers pertinent reviews at the point of sale and arrange by themes

Review Booster – Kickstart your product launch using our trusted tester network

SMS – Gather more feedback by reaching your customers on the device they use the most

Treefo – Fund tree-planting projects in exchange for the reviews you collect with our sustainability initiative

Smart Links – Make it easier for your customers to share their feedback with an alternative review collection method to give you extra flexibility

Location Feedback – Increase your brands’ visibility and measure customer satisfaction in individual stores or branches

Ecolabels – Attract like-minded customers and celebrate your sustainability efforts with Ethy-approved badges

AI Sentiment Analysis - Discover themes in your customers' feedback to inform and develop your brand

WhatsApp - Engage your customers on their favourite messaging app

Feefo Social - Turn social moments into shoppable assets

We know that every business is different, so every package is tailored to your business to suit your specific needs and achieve your objectives.

Feefo has 3 pricing editions. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Feefo is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Feefo must be conducted with the seller.

Pricing information was last updated on February 18, 2026

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Feefo Pricing Reviews

(2)

Verified User in Furniture

Small-Business (50 or fewer emp.)

2/20/2026

"Feefo: Easy Implementation, Seamless Integration, and Truly Hands-On Support"

5/5

What do you like best about Feefo?

The ease of implementation combined with the ongoing support. Most platforms sign you up and then disappear, but Feefo feels genuinely partnered. Our account manager David Darby has been consistently hands-on in the 4 years since we launched on the platform - with regular check-ins and practical guidance that’s helped us embed reviews properly across the business rather than treating it as a bolt-on.

From a systems point of view, Feefo integrates cleanly into our customer journey and operational workflows, giving us structured feedback at scale without adding admin. It’s simple to deploy, easy for customers to use, and powerful once the data starts flowing. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

Honestly, there’s nothing standout negative. Like any platform, there are always areas you’d refine over time, but nothing that’s materially impacted our experience or adoption. Compared to many tools in this space, Feefo has been refreshingly straightforward to roll out and maintain.

If anything, the biggest challenge is internal rather than platform-led - making sure teams consistently act on feedback, which is more about change management than the software itself. Review collected by and hosted on G2.com.

What problems is Feefo solving and how is that benefiting you?

Feefo gives us a single, trusted source of truth for customer experience across stores, products, delivery and aftercare. It brings every customer touchpoint into focus and makes performance visible, both internally and externally.

Operationally, it’s helped us identify service gaps faster, reinforce best practice across teams, and turn real customer feedback into tangible improvements. Commercially, it’s strengthened trust with prospective customers by showing genuine, verified experiences, which directly supports conversion and brand credibility.

Most importantly, it closes the loop between operations and customers - turning feedback into action, and action into better reviews. That feedback loop is where the real value sits. Review collected by and hosted on G2.com.

Verified User in Retail

Small-Business (50 or fewer emp.)

8/8/2025

"Very Happy with our Feefo Experience"

4/5

What do you like best about Feefo?

Feefo has been a great partner of ours for over over five years. We've had a great relationship with our account manager for a long time, which is rare these days with software companies. They have responsive support, are frequently updating the service with new enhancements, and provide everything our small business needs as a review aggregator at a good price. We use the product every day and it's always been very stable and reliable. Any technical issues we've experience over the years were resolved by feefo quickly. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

Some new features they implement, which I think should be included in our subscription for free, are behind a pay wall.

Our Feefo business reviews page displays on Google searches lower than some of their competitors. Meaning potential customers searching for business reviews about our company will see another reviews company show first. Review collected by and hosted on G2.com.

Response from Steven Powell of Feefo

edit

Hi there,

Thank you for being a long-standing partner of ours! We're so pleased to hear that you have a great relationship with your Customer Success Manager, and that you find our support responsive and our platform stable.

We appreciate you bringing your concerns about new features and Google search rankings to our attention. We understand the importance of both and are always working to provide the best value and visibility for our customers. Your feedback is truly valuable as we continue to evolve our services.

The Feefo Team

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