Feefo Pricing Overview

Feefo Pricing Key Insights

Last updated on Apr 30, 2026

Feefo offers 3 pricing editions, starting at £149. Feefo pricing tiers are designed to support different usage levels and team sizes. Feefo does not offer a free trial. Higher-tier plans are available via direct consultation with the vendor. Compare the Feefo pricing table below to figure out the best fit for your needs.

Essentials — £149 / Per Month

Enhanced — £299 / Per Month

Upgrades — Contact Us / Per Month

Rated 4.6 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Essentials

Starting at £149.00

Per Month

Request Demo

Feefo Essentials is an all-around solution to collecting feedback and gaining insights.

Verified Product and Service Reviews – Collect honest reviews from people who purchase from or used your brand with our industry leading review collection forms

Customer Success Team – Get support from our team of experts and make the most of your feedback

Review Response – Show how much feedback means to you by responding to each review

Google Business Integration – Improve click-through rate and give customers confidence in your brand

Feefo Analytics: Essential – Monitor and uncover consumer motivations, bolster engagement, and prioritise enhancements

API Access – Get access to the precious data you need to grow your brand

Moderation: Essential - Elevate your brand’s reputation with our rigorous moderation process that checks your online feedback

Display Tools - Make reviews your own with our branded on-page display tools

Public Reviews Page - Present your brand in the best light with a public reviews page

Social – Share your reviews to social media and show your customers what you really care about

In Mail - Turn every email into a feedback opportunity helping you make smarter decisions, faster

Enhanced

Starting at £299.00

Per Month

Request Demo

Get deeper insights, greater flexibility, and a wider reach.   The extra features you get with Feefo Enhanced empower you to understand how people feel throughout their journey with you – so you can transform your service. Make your reviews strategy go that extra mile.  All of the features in Feefo Essentials PLUS a collection of Feefo game-changing add-ons, including:

Feedback Request Manager – Send feedback requests to multiple touchpoints at exactly the right moment, from purchase to first use

Surveys – Reach out to customers through any channel, at any touchpoint – quick, open, anonymous

AI Replies - Create auto-generated text in an instant, significantly reducing response times

Insight Labels & Predictive Response - Label feedback to track themes in your data

A/B Email Testing Tool - Test key variables like email template, subject line, and scheduling to see what works best

Custom Questions - Add bespoke questions to feedback request forms to amplify your customer knowledge

SSO - Get full user permission control, as well as being confident that access to data is both secure and compliant with industry standards

Upgrades

Per Month

Request Demo

Our selection of extras will bring your brand to life. Choose your add-ons to create a solution just right for your brand. You can add any of the following features to your package, contact us today to find out more. You can add any of the following features to your package, contact us today to find out more.

Syndication - Join a trusted network of brands sharing reviews and give consumers a better experience

Q&A - Get your in-house experts in front of your customers and display answers next to your products

Dynamic Topic Display - Show your customers pertinent reviews at the point of sale and arrange by themes

Review Booster – Kickstart your product launch using our trusted tester network

SMS – Gather more feedback by reaching your customers on the device they use the most

Treefo – Fund tree-planting projects in exchange for the reviews you collect with our sustainability initiative

Smart Links – Make it easier for your customers to share their feedback with an alternative review collection method to give you extra flexibility

Location Feedback – Increase your brands’ visibility and measure customer satisfaction in individual stores or branches

Ecolabels – Attract like-minded customers and celebrate your sustainability efforts with Ethy-approved badges

AI Sentiment Analysis - Discover themes in your customers' feedback to inform and develop your brand

WhatsApp - Engage your customers on their favourite messaging app

Feefo Social - Turn social moments into shoppable assets

NPS - Use a globally recognised metric to elevate your customer experience and foster enduring trust in your brand

We know that every business is different, so every package is tailored to your business to suit your specific needs and achieve your objectives.

Pricing information for Feefo is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Feefo must be conducted with the seller.

Pricing information was last updated on July 15, 2026

Feefo Pricing FAQs

Generated using AI

Is Feefo free, or does it offer a free trial?

No. According to G2 data, Feefo does not offer a free plan or free trial. Users need to purchase a paid plan to access the product. Visit the seller's official pricing page for current pricing details and plan options.

How much does Feefo cost in 2026?

According to G2 data, Feefo pricing in 2026 starts at £149.00 and can reach £299.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Feefo's official pricing page for the most current details.

Who is Feefo pricing best suited for?

Based on G2 reviewer demographics and Feefo's pricing structure, Feefo's Essentials tier suits small businesses seeking straightforward verified review collection, with G2 reviewers from retail, financial services, insurance, and leisure industries frequently praising its ease of use and competitive pricing at that level. The Enhanced tier appeals to mid-market companies needing multi-touchpoint surveys, AI tools, and deeper segmentation, with G2 reviewers in travel, food production, and staffing highlighting these capabilities. Enterprise users in automotive, retail, and insurance gravitate toward custom arrangements and add-ons like syndication. Across all segments, G2 reviewers consistently value Feefo's dedicated account management as a key differentiator regardless of tier.

What are the key differences between the free and paid versions of Feefo?

Feefo does not offer a free version. According to G2's pricing data for Feefo, the entry point is the Essentials tier at £149.00/month, which covers verified review collection, Google Business integration, NPS, display tools, and basic analytics. Feefo's Enhanced tier at £299.00/month adds surveys, AI-assisted replies, A/B email testing, custom questions, and multi-touchpoint feedback requests. G2 reviewers frequently highlight the value of account management and ongoing support across both tiers. Additional capabilities such as SMS, WhatsApp, AI Sentiment Analysis, and syndication are available as paid upgrades. Feefo's pricing structure on G2 shows no free trial is prominently advertised.

Is Feefo considered good value for its pricing?

G2 reviewers broadly consider Feefo good value, particularly when compared to alternatives like Trustpilot. Multiple G2 users explicitly cite Feefo's competitive pricing as a reason for switching, with one reviewer noting it is 'much kinder on our budget.' High ratings dominate the review set, and most cost-related concerns are minor, such as add-on features sitting behind a paywall or annual price increases. A construction industry reviewer noted Feefo can feel costly for low-volume senders, and a professional training reviewer called it 'a bit on the expensive side.' Overall, the combination of verified reviews, dedicated account management, and platform reliability leads most G2 reviewers to view Feefo's pricing as justified.

Top-Rated Alternatives

View All Alternatives

Feefo Pricing Reviews

(2)

Verified User in Furniture

Small-Business (50 or fewer emp.)

2/20/2026

"Feefo: Easy Implementation, Seamless Integration, and Truly Hands-On Support"

5/5

What do you like best about Feefo?

The ease of implementation combined with the ongoing support. Most platforms sign you up and then disappear, but Feefo feels genuinely partnered. Our account manager David Darby has been consistently hands-on in the 4 years since we launched on the platform - with regular check-ins and practical guidance that’s helped us embed reviews properly across the business rather than treating it as a bolt-on.

From a systems point of view, Feefo integrates cleanly into our customer journey and operational workflows, giving us structured feedback at scale without adding admin. It’s simple to deploy, easy for customers to use, and powerful once the data starts flowing. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

Honestly, there’s nothing standout negative. Like any platform, there are always areas you’d refine over time, but nothing that’s materially impacted our experience or adoption. Compared to many tools in this space, Feefo has been refreshingly straightforward to roll out and maintain.

If anything, the biggest challenge is internal rather than platform-led - making sure teams consistently act on feedback, which is more about change management than the software itself. Review collected by and hosted on G2.com.

What problems is Feefo solving and how is that benefiting you?

Feefo gives us a single, trusted source of truth for customer experience across stores, products, delivery and aftercare. It brings every customer touchpoint into focus and makes performance visible, both internally and externally.

Operationally, it’s helped us identify service gaps faster, reinforce best practice across teams, and turn real customer feedback into tangible improvements. Commercially, it’s strengthened trust with prospective customers by showing genuine, verified experiences, which directly supports conversion and brand credibility.

Most importantly, it closes the loop between operations and customers - turning feedback into action, and action into better reviews. That feedback loop is where the real value sits. Review collected by and hosted on G2.com.