Best Marketing Automation Software for Small Business

Victoria Blackwell
VB
Researched and written by Victoria Blackwell

Products classified in the overall Marketing Automation category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Marketing Automation to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Marketing Automation category.

In addition to qualifying for inclusion in the Marketing Automation Software category, to qualify for inclusion in the Small Business Marketing Automation Software category, a product must have at least 10 reviews left by a reviewer from a small business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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139 Listings in Small Business Marketing Automation Available

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HubSpot Marketing Hub
By HubSpot
(12,272)4.4 out of 5
Optimized for quick response
View top Consulting Services for HubSpot Marketing Hub
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DealsSpecial offer!
20% off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 54% Small-Business
    • 40% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot Marketing Hub is a platform that allows users to manage email campaigns, social media, and content marketing, with features for automation, analytics, and customization.
    • Reviewers like the platform's ease of use, comprehensive functionality, and powerful analytics, with many praising its all-in-one approach, built-in emailing feature, and ability to manage mass personalized campaigns.
    • Users mentioned concerns about the platform's pricing structure, with costs escalating as more contacts are added or advanced features are required, and some found the customization options restrictive and limited.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2,221
    Features
    1,067
    Email Marketing
    894
    Intuitive
    781
    Helpful
    779
    Cons
    Limited Features
    660
    Missing Features
    638
    Learning Curve
    586
    Expensive
    458
    Complexity
    377
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.0
    Customization
    Average: 8.4
    8.6
    Performance and Reliability
    Average: 8.7
    8.5
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    811,475 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,117 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 54% Small-Business
  • 40% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot Marketing Hub is a platform that allows users to manage email campaigns, social media, and content marketing, with features for automation, analytics, and customization.
  • Reviewers like the platform's ease of use, comprehensive functionality, and powerful analytics, with many praising its all-in-one approach, built-in emailing feature, and ability to manage mass personalized campaigns.
  • Users mentioned concerns about the platform's pricing structure, with costs escalating as more contacts are added or advanced features are required, and some found the customization options restrictive and limited.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2,221
Features
1,067
Email Marketing
894
Intuitive
781
Helpful
779
Cons
Limited Features
660
Missing Features
638
Learning Curve
586
Expensive
458
Complexity
377
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.0
Customization
Average: 8.4
8.6
Performance and Reliability
Average: 8.7
8.5
Workflow Capability
Average: 8.5
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
811,475 Twitter followers
LinkedIn® Page
www.linkedin.com
11,117 employees on LinkedIn®
ActiveCampaign
By ActiveCampaign
(13,688)4.5 out of 5
Optimized for quick response
View top Consulting Services for ActiveCampaign
Save to My Lists
DealsSpecial offer!
15% off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ActiveCampaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,948
    Automation
    1,695
    Automations
    1,371
    Features
    1,277
    Email Marketing
    1,149
    Cons
    Learning Curve
    863
    Missing Features
    679
    Expensive
    576
    Limited Features
    541
    Limitations
    503
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ActiveCampaign features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.0
    Customization
    Average: 8.4
    8.5
    Performance and Reliability
    Average: 8.7
    8.2
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ActiveCampaign
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,456 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    853 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
ActiveCampaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,948
Automation
1,695
Automations
1,371
Features
1,277
Email Marketing
1,149
Cons
Learning Curve
863
Missing Features
679
Expensive
576
Limited Features
541
Limitations
503
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.0
Customization
Average: 8.4
8.5
Performance and Reliability
Average: 8.7
8.2
Workflow Capability
Average: 8.5
Seller Details
Seller
ActiveCampaign
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,456 Twitter followers
LinkedIn® Page
www.linkedin.com
853 employees on LinkedIn®

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Insider
By Insider
(1,060)4.8 out of 5
Optimized for quick response
2nd Easiest To Use in Marketing Automation software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with a

    Users
    • Digital Marketing Specialist
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 45% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Insider Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    318
    Customer Engagement
    313
    Engagement
    268
    Personalization
    246
    Experience
    221
    Cons
    Learning Curve
    97
    Poor Customer Support
    40
    Difficult Learning
    35
    Integration Issues
    31
    Time-Consuming
    29
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Insider features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 8.9
    9.6
    Customization
    Average: 8.4
    9.6
    Performance and Reliability
    Average: 8.7
    9.5
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Insider
    Company Website
    Year Founded
    2012
    HQ Location
    Global
    Twitter
    @useinsider
    45,812 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,369 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with a

Users
  • Digital Marketing Specialist
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 45% Mid-Market
  • 29% Small-Business
Insider Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
318
Customer Engagement
313
Engagement
268
Personalization
246
Experience
221
Cons
Learning Curve
97
Poor Customer Support
40
Difficult Learning
35
Integration Issues
31
Time-Consuming
29
Insider features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 8.9
9.6
Customization
Average: 8.4
9.6
Performance and Reliability
Average: 8.7
9.5
Workflow Capability
Average: 8.5
Seller Details
Seller
Insider
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@useinsider
45,812 Twitter followers
LinkedIn® Page
www.linkedin.com
1,369 employees on LinkedIn®
Thryv
By Thryv
(412)4.6 out of 5
Optimized for quick response
13th Easiest To Use in Marketing Automation software
Save to My Lists
Entry Level Price:$228.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Thryv is a do-it-all business management software that helps you streamline your business so you can get back to the things you love. Small business owners communicate better, solve more business chal

    Users
    • Owner
    • President
    Industries
    • Construction
    • Consumer Services
    Market Segment
    • 97% Small-Business
    • 3% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Thryv is a business management software that centralizes communication, integrates various features, and assists in organizing tasks and social media activities.
    • Reviewers like the ease of use, the integration of various features in one place, the excellent customer support, and the ability to manage social media activities from one platform.
    • Users mentioned concerns about the extra cost for the communication system, occasional glitches in the mobile version, and some overlapping features that need tweaking.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Thryv Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    100
    Customer Support
    83
    Helpful
    65
    Customer Service
    60
    Centralized Management
    36
    Cons
    Missing Features
    17
    Learning Curve
    13
    Expensive
    10
    Limited Features
    10
    Poor Customer Support
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Thryv features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.9
    8.4
    Customization
    Average: 8.4
    8.6
    Performance and Reliability
    Average: 8.7
    8.2
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Thryv
    Company Website
    Year Founded
    2012
    HQ Location
    Atlanta, GA
    Twitter
    @thryv
    8,631 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    5,096 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Thryv is a do-it-all business management software that helps you streamline your business so you can get back to the things you love. Small business owners communicate better, solve more business chal

Users
  • Owner
  • President
Industries
  • Construction
  • Consumer Services
Market Segment
  • 97% Small-Business
  • 3% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Thryv is a business management software that centralizes communication, integrates various features, and assists in organizing tasks and social media activities.
  • Reviewers like the ease of use, the integration of various features in one place, the excellent customer support, and the ability to manage social media activities from one platform.
  • Users mentioned concerns about the extra cost for the communication system, occasional glitches in the mobile version, and some overlapping features that need tweaking.
Thryv Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
100
Customer Support
83
Helpful
65
Customer Service
60
Centralized Management
36
Cons
Missing Features
17
Learning Curve
13
Expensive
10
Limited Features
10
Poor Customer Support
10
Thryv features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.9
8.4
Customization
Average: 8.4
8.6
Performance and Reliability
Average: 8.7
8.2
Workflow Capability
Average: 8.5
Seller Details
Seller
Thryv
Company Website
Year Founded
2012
HQ Location
Atlanta, GA
Twitter
@thryv
8,631 Twitter followers
LinkedIn® Page
www.linkedin.com
5,096 employees on LinkedIn®
Get a quote
Mailchimp All-in-One Marketing Platform
By Mailchimp
(5,212)4.4 out of 5
Optimized for quick response
View top Consulting Services for Mailchimp All-in-One Marketing Platform
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 72% Small-Business
    • 20% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Mailchimp is an email marketing platform that offers features such as automation, personalization, audience management, and integration with e-commerce platforms.
    • Reviewers appreciate Mailchimp's user-friendly interface, robust email marketing features, easy integration with Wordpress, and the ability to create custom emails and track subscribers.
    • Users experienced issues with Mailchimp's pricing structure, limited template customization, difficulties with two-factor authentication, and found the customer service to be lacking.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Mailchimp All-in-One Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    276
    Email Marketing
    187
    Email Management
    168
    Easy Creation
    126
    Templates
    110
    Cons
    Expensive
    76
    Limited Features
    55
    Missing Features
    54
    Learning Curve
    49
    Lack of Features
    45
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.3
    Customization
    Average: 8.4
    8.9
    Performance and Reliability
    Average: 8.7
    8.3
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Mailchimp
    Company Website
    Year Founded
    2001
    HQ Location
    Atlanta, GA
    Twitter
    @MailChimp
    253,035 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,795 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 72% Small-Business
  • 20% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Mailchimp is an email marketing platform that offers features such as automation, personalization, audience management, and integration with e-commerce platforms.
  • Reviewers appreciate Mailchimp's user-friendly interface, robust email marketing features, easy integration with Wordpress, and the ability to create custom emails and track subscribers.
  • Users experienced issues with Mailchimp's pricing structure, limited template customization, difficulties with two-factor authentication, and found the customer service to be lacking.
Mailchimp All-in-One Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
276
Email Marketing
187
Email Management
168
Easy Creation
126
Templates
110
Cons
Expensive
76
Limited Features
55
Missing Features
54
Learning Curve
49
Lack of Features
45
Mailchimp All-in-One Marketing Platform features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.3
Customization
Average: 8.4
8.9
Performance and Reliability
Average: 8.7
8.3
Workflow Capability
Average: 8.5
Seller Details
Seller
Mailchimp
Company Website
Year Founded
2001
HQ Location
Atlanta, GA
Twitter
@MailChimp
253,035 Twitter followers
LinkedIn® Page
www.linkedin.com
1,795 employees on LinkedIn®
Get a quote
Customer.io
By Customer.io
(408)4.5 out of 5
Optimized for quick response
15th Easiest To Use in Marketing Automation software
View top Consulting Services for Customer.io
Save to My Lists
Entry Level Price:Starting at $100.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meani

    Users
    • Product Manager
    • CEO
    Industries
    • Computer Software
    • Financial Services
    Market Segment
    • 63% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Customer.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    166
    Features
    91
    Customer Support
    86
    Automation
    73
    Integrations
    68
    Cons
    Missing Features
    56
    Learning Curve
    55
    Limited Features
    37
    Campaign Issues
    28
    Segmentation Issues
    28
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Customer.io features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.9
    8.5
    Customization
    Average: 8.4
    8.9
    Performance and Reliability
    Average: 8.7
    8.8
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Customer.io
    Company Website
    Year Founded
    2012
    HQ Location
    Portland, OR
    Twitter
    @CustomerIO
    4,830 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    367 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meani

Users
  • Product Manager
  • CEO
Industries
  • Computer Software
  • Financial Services
Market Segment
  • 63% Small-Business
  • 35% Mid-Market
Customer.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
166
Features
91
Customer Support
86
Automation
73
Integrations
68
Cons
Missing Features
56
Learning Curve
55
Limited Features
37
Campaign Issues
28
Segmentation Issues
28
Customer.io features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.9
8.5
Customization
Average: 8.4
8.9
Performance and Reliability
Average: 8.7
8.8
Workflow Capability
Average: 8.5
Seller Details
Seller
Customer.io
Company Website
Year Founded
2012
HQ Location
Portland, OR
Twitter
@CustomerIO
4,830 Twitter followers
LinkedIn® Page
www.linkedin.com
367 employees on LinkedIn®
Omnisend
By Omnisend
(912)4.6 out of 5
Optimized for quick response
4th Easiest To Use in Marketing Automation software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce pl

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Omnisend Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    63
    Customer Support
    60
    Helpful
    41
    Automation
    27
    Email Marketing
    26
    Cons
    Missing Features
    19
    Learning Curve
    9
    Poor Customer Support
    9
    Segmentation Issues
    9
    Limited Features
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Omnisend features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.9
    8.5
    Customization
    Average: 8.4
    9.1
    Performance and Reliability
    Average: 8.7
    8.9
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Omnisend
    Company Website
    Year Founded
    2014
    HQ Location
    Vilnius, Lithuania
    Twitter
    @omnisend
    3,429 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    230 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce pl

Users
  • Owner
  • CEO
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
Omnisend Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
63
Customer Support
60
Helpful
41
Automation
27
Email Marketing
26
Cons
Missing Features
19
Learning Curve
9
Poor Customer Support
9
Segmentation Issues
9
Limited Features
8
Omnisend features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.9
8.5
Customization
Average: 8.4
9.1
Performance and Reliability
Average: 8.7
8.9
Workflow Capability
Average: 8.5
Seller Details
Seller
Omnisend
Company Website
Year Founded
2014
HQ Location
Vilnius, Lithuania
Twitter
@omnisend
3,429 Twitter followers
LinkedIn® Page
www.linkedin.com
230 employees on LinkedIn®
HCL Unica
By HCL Technologies
(126)4.2 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marke

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 49% Enterprise
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • HCL Unica Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    22
    Easy Integration
    10
    Marketing Automation
    10
    Automation Efficiency
    8
    User-Friendly Interface
    8
    Cons
    Learning Curve
    11
    Expensive
    8
    Error Issues
    5
    Performance Issues
    5
    Not Intuitive
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • HCL Unica features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 8.9
    8.3
    Customization
    Average: 8.4
    8.8
    Performance and Reliability
    Average: 8.7
    8.7
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    HCL Technologies
    Year Founded
    1999
    HQ Location
    Noida, Uttar Pradesh
    Twitter
    @hcltech
    445,530 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    244,701 employees on LinkedIn®
    Ownership
    NSE - National Stock Exchange of India
Product Description
How are these determined?Information
This description is provided by the seller.

The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marke

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 49% Enterprise
  • 27% Small-Business
HCL Unica Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
22
Easy Integration
10
Marketing Automation
10
Automation Efficiency
8
User-Friendly Interface
8
Cons
Learning Curve
11
Expensive
8
Error Issues
5
Performance Issues
5
Not Intuitive
4
HCL Unica features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 8.9
8.3
Customization
Average: 8.4
8.8
Performance and Reliability
Average: 8.7
8.7
Workflow Capability
Average: 8.5
Seller Details
Seller
HCL Technologies
Year Founded
1999
HQ Location
Noida, Uttar Pradesh
Twitter
@hcltech
445,530 Twitter followers
LinkedIn® Page
www.linkedin.com
244,701 employees on LinkedIn®
Ownership
NSE - National Stock Exchange of India
Read HCL Unica Reviews
Klaviyo
By Klaviyo
(1,057)4.6 out of 5
Optimized for quick response
View top Consulting Services for Klaviyo
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Klaviyo powers smarter digital relationships with an intelligent marketing automation platform that is fueled by all of your customer and designed from day one for scale. Built on a flexible, real

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 82% Small-Business
    • 16% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Klaviyo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    41
    Email Marketing
    37
    Integrations
    26
    Easy Integration
    25
    Easy Integrations
    22
    Cons
    Expensive
    21
    Learning Curve
    15
    Limited Features
    14
    Limitations
    9
    Missing Features
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Klaviyo features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
    8.6
    Customization
    Average: 8.4
    8.9
    Performance and Reliability
    Average: 8.7
    8.7
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Klaviyo
    Company Website
    Year Founded
    2012
    HQ Location
    Boston, Massachusetts
    Twitter
    @klaviyo
    21,352 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,452 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Klaviyo powers smarter digital relationships with an intelligent marketing automation platform that is fueled by all of your customer and designed from day one for scale. Built on a flexible, real

Users
  • Owner
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 82% Small-Business
  • 16% Mid-Market
Klaviyo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
41
Email Marketing
37
Integrations
26
Easy Integration
25
Easy Integrations
22
Cons
Expensive
21
Learning Curve
15
Limited Features
14
Limitations
9
Missing Features
9
Klaviyo features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
8.6
Customization
Average: 8.4
8.9
Performance and Reliability
Average: 8.7
8.7
Workflow Capability
Average: 8.5
Seller Details
Seller
Klaviyo
Company Website
Year Founded
2012
HQ Location
Boston, Massachusetts
Twitter
@klaviyo
21,352 Twitter followers
LinkedIn® Page
www.linkedin.com
2,452 employees on LinkedIn®
LocaliQ
By Gannett Co
(1,017)4.5 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LocaliQ is a marketing platform that helps businesses find, convert, and keep customers with a suite of marketing automation, lead management, channel campaign management, marketing analytics, and ins

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 71% Small-Business
    • 24% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • LocaliQ Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    6
    Helpful
    5
    Business Growth
    3
    Response Efficiency
    3
    Team Helpfulness
    3
    Cons
    Ad Issues
    2
    Expensive
    2
    Ad Management Issues
    1
    Billing Issues
    1
    Cost Management
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • LocaliQ features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.9
    10.0
    Customization
    Average: 8.4
    10.0
    Performance and Reliability
    Average: 8.7
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Gannett Co
    Company Website
    Year Founded
    1906
    HQ Location
    1675 Broadway, 23rd Floor, New York, NY, United States, 10019
    Twitter
    @Gannett
    16,068 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    7,631 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LocaliQ is a marketing platform that helps businesses find, convert, and keep customers with a suite of marketing automation, lead management, channel campaign management, marketing analytics, and ins

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 71% Small-Business
  • 24% Mid-Market
LocaliQ Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
6
Helpful
5
Business Growth
3
Response Efficiency
3
Team Helpfulness
3
Cons
Ad Issues
2
Expensive
2
Ad Management Issues
1
Billing Issues
1
Cost Management
1
LocaliQ features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.9
10.0
Customization
Average: 8.4
10.0
Performance and Reliability
Average: 8.7
0.0
No information available
Seller Details
Seller
Gannett Co
Company Website
Year Founded
1906
HQ Location
1675 Broadway, 23rd Floor, New York, NY, United States, 10019
Twitter
@Gannett
16,068 Twitter followers
LinkedIn® Page
www.linkedin.com
7,631 employees on LinkedIn®
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Dynamics 365 Marketing
By Microsoft
(138)4.3 out of 5
View top Consulting Services for Dynamics 365 Marketing
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Increase customer demand for your products and services, create seamless customer experiences, and improve marketing results with Dynamics 365 Marketing.

    Users
    No information available
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 46% Mid-Market
    • 34% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Dynamics 365 Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    16
    Integrations
    14
    Marketing Automation
    10
    Analytics
    8
    Automation
    8
    Cons
    Expensive
    13
    Learning Curve
    9
    Expensive Pricing
    5
    Integration Issues
    5
    Not Intuitive
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Dynamics 365 Marketing features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.9
    8.1
    Customization
    Average: 8.4
    8.3
    Performance and Reliability
    Average: 8.7
    8.3
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Microsoft
    Year Founded
    1975
    HQ Location
    Redmond, Washington
    Twitter
    @microsoft
    13,938,794 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    244,190 employees on LinkedIn®
    Ownership
    MSFT
Product Description
How are these determined?Information
This description is provided by the seller.

Increase customer demand for your products and services, create seamless customer experiences, and improve marketing results with Dynamics 365 Marketing.

Users
No information available
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 46% Mid-Market
  • 34% Small-Business
Dynamics 365 Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
16
Integrations
14
Marketing Automation
10
Analytics
8
Automation
8
Cons
Expensive
13
Learning Curve
9
Expensive Pricing
5
Integration Issues
5
Not Intuitive
4
Dynamics 365 Marketing features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.9
8.1
Customization
Average: 8.4
8.3
Performance and Reliability
Average: 8.7
8.3
Workflow Capability
Average: 8.5
Seller Details
Seller
Microsoft
Year Founded
1975
HQ Location
Redmond, Washington
Twitter
@microsoft
13,938,794 Twitter followers
LinkedIn® Page
www.linkedin.com
244,190 employees on LinkedIn®
Ownership
MSFT
Read Dynamics 365 Marketing Reviews
edrone
By edrone
(241)4.8 out of 5
5th Easiest To Use in Marketing Automation software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    edrone is a CRM and Marketing Automation system designed specifically for online stores. Our mission is to create and provide e-commerce companies with cutting-edge technologies, such as Voice Commerc

    Users
    • CEO
    • Owner
    Industries
    • Apparel & Fashion
    • Retail
    Market Segment
    • 73% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • edrone Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    43
    Ease of Use
    42
    Helpful
    30
    Intuitive
    23
    Automation
    18
    Cons
    Learning Curve
    8
    Missing Features
    8
    Limited Features
    6
    Not Intuitive
    6
    Difficult Setup
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • edrone features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 8.9
    9.1
    Customization
    Average: 8.4
    9.2
    Performance and Reliability
    Average: 8.7
    8.3
    Workflow Capability
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    edrone
    Year Founded
    2016
    HQ Location
    Krakow, Małopolska
    Twitter
    @edrone_me
    1,586 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    239 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

edrone is a CRM and Marketing Automation system designed specifically for online stores. Our mission is to create and provide e-commerce companies with cutting-edge technologies, such as Voice Commerc

Users
  • CEO
  • Owner
Industries
  • Apparel & Fashion
  • Retail
Market Segment
  • 73% Small-Business
  • 26% Mid-Market
edrone Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
43
Ease of Use
42
Helpful
30
Intuitive
23
Automation
18
Cons
Learning Curve
8
Missing Features
8
Limited Features
6
Not Intuitive
6
Difficult Setup
5
edrone features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 8.9
9.1
Customization
Average: 8.4
9.2
Performance and Reliability
Average: 8.7
8.3
Workflow Capability
Average: 8.5
Seller Details
Seller
edrone
Year Founded
2016
HQ Location
Krakow, Małopolska