Over time, I've really come to appreciate how much flexibility MoEngage offers when it comes to running comms and journeys. The ability to work across multiple channels from one place makes campaign management considerably easier. I also like how quickly we can create and refine audience segments based on different user attributes and events. The platform offers a good balance of flexibility and control, which is particularly useful when we're trying out different communication strategies and personalisation approaches. Review collected by and hosted on G2.com.

One area where I think there's room for improvement is customer support, particularly when we're dealing with time-sensitive issues. Sometimes getting a resolution takes longer than expected. There are also instances where inconsistencies in reporting formats or data ingestion make it difficult to rely on certain numbers without additional validation. Review collected by and hosted on G2.com.