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Market Intelligence reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Market Intelligence Software for Enterprise Businesses

    Products classified in the overall Market Intelligence category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Market Intelligence to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Market Intelligence category.

    In addition to qualifying for inclusion in the Market Intelligence Software category, to qualify for inclusion in the Enterprise Business Market Intelligence Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

    Top 10 Market Intelligence Software for Enterprise Businesses

    • ZoomInfo
    • InsideView
    • AlphaSense
    • SimilarWeb Pro
    • Klue
    • Semrush
    • Crayon
    • Adapt
    • Digimind
    • Adobe Campaign

    Compare Enterprise Business Market Intelligence Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (4,425)4.4 out of 5
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    ZoomInfo combines the world’s most comprehensive business database with best-in-class technology to fuel your go-to-market strategy from start to finish, and provide an accurate, 360-degree view of customers, prospects, and opportunities. With robust features and integrations seamlessly incorporated into your workflows, the company is on a mission to deliver MORE. More leads for sales and marketing teams. More closed deals for sales organizations. More efficiency for operations. More control for

    (721)4.3 out of 5
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    InsideView helps businesses drive rapid revenue growth by empowering business leaders to discover new markets, target and engage the right buyers, and manage customer data quality. Our AI-based B2B data and intelligence platform delivers the industry’s most relevant and reliable buyer signals and, combined with InsideView’s data expertise and best-in-class customer support, is trusted by the world’s best performing companies.

    (55)4.9 out of 5
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    AlphaSense is a revolutionary AI-powered search engine for market intelligence used by financial firms and corporations across industries and geographies. With more than 1,500 enterprise clients - including 70% of the world's largest investment firms and 50% of the S&P 100 - our mission is to enable knowledge professionals to acquire critical business insights and data with speed and conviction. AlphaSense’s search technology leverages AI and natural language processing to parse topics, co

    (84)4.4 out of 5
    Entry Level Price:$0 per month

    As the most trusted platform for measuring online behavior, millions of people rely on SimilarWeb insights daily as the ground truth for their knowledge of the digital world. We empower anyone — from the curious individual to the enterprise business leader — to make smarter decisions by understanding why things happen across the digital ecosystem.

    (151)4.8 out of 5
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    Klue is an AI-powered Competitive Intelligence platform designed to help product marketers and CI teams collect, curate, and deliver actionable competitor insights to empower Sales to win more business. Klue enables enterprise sales teams to win more business by providing dynamic insights about competitors. The platform uniquely brings together external competitive intel and internal knowledge from your team in the field. Then, makes it easy for Sales to access the information wherever they are

    (1,141)4.5 out of 5
    Entry Level Price:$0

    Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.

    (169)4.6 out of 5
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    Crayon’s market and competitive intelligence software platform enables businesses to track, analyze, and act on market movements from their competitors, customers, and partners. Tens of thousands of teams use Crayon’s software to automatically capture and analyze complete competitive intelligence - external messaging and positioning, product and pricing changes, hiring plans, go-to-market strategies, and more - pulling from hundreds of millions of sources. Crayon enables businesses to take adva

    (2,079)4.6 out of 5
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    Adapt is a global B2B contact and company database provider across multiple industries. Adapt has 300,000+ users and 100 million business contacts, including industry-specific company database and contact information such as job title, direct dial, and email addresses. Adapt is a unified sales accelerating platform with the industry-leading products Lead Builder, Prospector and Engage. With robust CRM integration and chrome extension, Adapt’s database enables sales representatives, marketing l

    (24)4.6 out of 5
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    Digimind Intelligence is an enterprise competitive intelligence software that delivers data insights and analysis via its proprietary analytical engine.

    (292)4.0 out of 5

    Adobe Campaign is a set of solutions that help you personalize and deliver campaigns across all your online and offline channels.

    (35)4.7 out of 5

    Suzy is an always-on insights platform that allows enterprise companies to get instant, iterative feedback from any target consumer in minutes. Whether it’s a one-off question, robust survey, or in-depth virtual qual interview, Suzy is there to help you co-create and make faster, consumer-centric decisions. What is the Suzy Difference? - We are an always-on, iterative platform. Ask a single question, a robust survey, or a rapid concept test and get high quality results in a matter of minute

    (36)4.6 out of 5

    Contify is an AI-enabled Market and Competitive Intelligence Platform to track information on competitors, customers, and industry segments. It enables users to collect, curate, and share information across the organisation. Intelligent (actionable) information is mined by searching and analysing information from over 200,000 online sources including news, company websites, social media, reviews, discussion forums, job postings, regulatory portals, and more.

    (206)4.3 out of 5
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    The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anyt

    (50)4.5 out of 5

    Complete and connected company information to help businesses find opportunities and evaluate risks – seamlessly delivered in a beautiful online interface and via an intuitive API.

    (316)4.8 out of 5
    Entry Level Price:$0 5 Credits

    UpLead is a B2B prospecting platform that provides the highest quality B2B contact & company data. Features include: real-time email verification, worldwide contacts in over 200 countries, 50+ search criteria, technology tracking, account based marketing, competitor intelligence, email pattern intelligence, social profile links, Salesforce & 12 other CRM integrations, robust API and more.

    (493)4.4 out of 5

    Today’s top sales orgs know the value of better data—smarter scoring, better routing, and more revenue won. Clearbit automatically updates your sales records with accurate, verified company and contact data. With best-in-class data at your fingertips, you’ll have better insights into your prospects and more time to connect with them. Better data also means better targeting: Set up smart lead scoring and segmented lists, so you always reach out with the right message. Plus, get alerts when key

    (30)3.9 out of 5

    Spark strategic decisions with a global news database and powerful research platform. Every day and in every industry, there is an intensifying demand for the latest news, contextual content, rich data and powerful research tools that deliver insights and inform strategy. Power strategic business decisions with Factiva’s global news database, deep archives and research platform. Factiva’s premium sources—74% of which are not available on the free web—include exclusive access to The Wall Street

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    Check out the G2 Grid® for the top Market Intelligence Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    Leaders
    High Performers
    Contenders
    Niche
    InsideView
    Adobe Campaign
    ZoomInfo
    Digimind
    Semrush
    6sense
    SimilarWeb Pro
    Factiva
    Contify
    Clearbit Enrich
    AlphaSense
    DueDil
    Klue
    UpLead
    Crayon
    Suzy
    Adapt
    Market Presence
    Satisfaction

    Learn More About Market Intelligence Software

    What is Market Intelligence Software?

    Market intelligence software gathers publicly available information about companies and individuals from a variety of sources, using it to create records or combining it with existing CRM data. Market intelligence software uses multiple sources of information to gather a broad picture of a company’s market, including customers, competition, and growth potential. This combined profile provides companies with a more complete view of current and potential customers, identifies market opportunities, and informs decision-making.

    Unlike business intelligence software—which provides visibility into a company’s data to encourage data-driven decision-making for business optimization—market intelligence software focuses on gathering and combining specific sets of data to establish lists of likely prospects and determine the best means of outreach. Business intelligence platforms assist companies in analyzing data and revealing actionable insights to inform business strategy.

    Key Benefits of Market Intelligence Software

    • Collects granular prospect data to populate contact records and target lists
    • Ensures quality and accuracy of mined data
    • Alerts users to changes in contact profile information

    Why Use Market Intelligence Software?

    Market intelligence software bolsters businesses throughout the data management process. This type of software helps collect and unify contact data to assist with strategic, operational, and tactical decision-making.

    Data enrichment — Market intelligence software automatically enriches lead data from numerous sources by continuously refreshing contact information. Businesses can use these tools to enrich their contact data directly within their CRM and marketing automation software. If there is any missing information in contact records, market intelligence software can help fill in those missing gaps to assist in creating a complete, holistic view of a contact record.

    Account prioritization — By leveraging market intelligence software, companies can better prioritize accounts via access to the most up-to-date contact information (e.g., personnel changes within a targeted account). Market intelligence helps businesses uncover more data, enabling salespeople to determine additional ways to reach contacts within accounts.

    Data quality and integrity — Accurate, up-to-date contact information is crucial for the success of every sales and marketing campaign. Market intelligence software helps ensure a company’s data is verified in real time, resulting in less time and resources allocated to reaching out to unreliable leads. High-quality (that is, verified and clean) data directly leads to higher lead conversion rates.

    Who Uses Market Intelligence Software?

    Sales and marketing teams — This type of software enables sales and marketing teams to establish lists of likely prospects and determine the best means of outreach. This type of software also helps sales and marketing professionals gather actionable insights about relevant markets as a whole as well as identifying potential high-opportunity leads. Additionally, market intelligence software helps filter out duplicate, irrelevant data to help marketing teams build more effective campaigns and help sales focus on actually selling, not simply researching and finding leads. This type of data can help marketers determine which channels will be most effective in reaching their target contact persona.

    Market Intelligence Software Features

    Common features for market intelligence software include the following:

    Reporting dashboards — With a market intelligence tool, businesses can monitor and measure data by creating reporting dashboards. Dashboards can provide insights on how data quality improves over time. These dashboards can also help users de-duplicate contacts, facilitate lead-to-account matching, and identify out-of-business companies and elements like past employment, etc.

    CRM and marketing automation integration — Market intelligence software can integrate with CRM software so users can manage contact records, including running email validations for all of their CRM contacts. This type of software can also integrate with email marketing software or marketing automation software to automatically send outbound emails, as well as other forms of marketing communications, to engage with prospects across multiple channels.

    Persona generators — One feature of market intelligence software is the ability for users to create personas of their ideal customers based on a range of contact and company filters, as well as build targeted lists. Users can then apply those personas to targeted accounts when prioritizing outreach.

    Alerts and notifications — Market intelligence software often includes functionality to send real-time notifications and alerts to users about updates to their target contacts or of notable interactions (e.g., when a contact views specific web pages or content).

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