Best Enterprise Market Intelligence Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Market Intelligence category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Market Intelligence to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Market Intelligence category.

In addition to qualifying for inclusion in the Market Intelligence Software category, to qualify for inclusion in the Enterprise Business Market Intelligence Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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23 Listings in Enterprise Market Intelligence Software Available

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ZoomInfo Sales

(9,058)4.5 out of 5
Entry Level Price:Contact Us
1st Easiest To Use in Market Intelligence software
View top Consulting Services for ZoomInfo Sales
OverviewPros and Cons
Product Description

ZoomInfo Sales is a comprehensive sales execution solution designed to empower sales teams by transforming data into actionable insights within a single, unified platform. This innovative tool integra

Users: Account Executive, Sales Development Representative · Industries: Computer Software, Information Technology and Services · Market Segment: 48% Mid-Market, 26% Enterprise
User Sentiment

Users frequently mention the high accuracy of data, the ease of transferring contacts to Salesforce, and the powerful data enrichment capabilities, especially when integrated with Salesforce. Reviewers mentioned issues such as the high cost, inaccurate data, outdated contacts, and a clunky user interface.

Pros and ConsUser Satisfaction
ProsContact Information, Ease of Use, Data Accuracy, Features, Helpful
ConsInaccurate Data, Outdated Data, Outdated Contacts, Data Inaccuracy, Outdated Information
User SatisfactionSeller Details
ZoomInfo Sales features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.1
8.5
Data Sources
Average: 8.5
8.7
Advanced Data Collection
Average: 8.2
8.7
Lead Enrichment
Average: 8.0
Seller Details
Year Founded
2000
HQ Location
Vancouver, WA
Company Website
https://www.zoominfo.com/
Twitter
@ZoomInfo
LinkedIn® Page
https://www.linkedin.com/company/zoominfo/

Similarweb

(1,163)4.4 out of 5
Free trial available
7th Easiest To Use in Market Intelligence software
View top Consulting Services for Similarweb
OverviewPros and Cons
Product Description

At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

Users: Account Manager, Account Executive · Industries: Marketing and Advertising, Retail · Market Segment: 40% Mid-Market, 32% Enterprise
User Sentiment

Users like Similarweb's user-friendly interface, detailed traffic breakdowns, and competitor comparison features, which provide valuable insights for strategic decision-making and content planning. Users experienced issues with data accuracy, particularly for smaller websites or niche markets, and found the free version quite limited, making it difficult to fully explore the platform without a paid plan.

Pros and ConsUser Satisfaction
ProsEase of Use, Insights, Competitor Analysis, Traffic Analysis, Features
ConsData Inaccuracy, Inaccurate Data, Limited Features, Limited Data, Platform Limitations
User SatisfactionSeller Details
Similarweb features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.1
7.8
Data Sources
Average: 8.5
7.8
Advanced Data Collection
Average: 8.2
7.1
Lead Enrichment
Average: 8.0
Seller Details
Year Founded
2007
HQ Location
New York
Company Website
https://www.similarweb.com
Twitter
@Similarweb
LinkedIn® Page
https://www.linkedin.com/company/429838/
Ownership
NYSE: SMWB
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AlphaSense

(309)4.6 out of 5
5th Easiest To Use in Market Intelligence software
View top Consulting Services for AlphaSense
OverviewPros and Cons
Product Description

Meet AlphaSense: the world's leading market intelligence and search platform. AlphaSense is a market intelligence platform used by the world’s top companies and financial institutions to help profes

Users: Analyst, Associate · Industries: Financial Services, Pharmaceuticals · Market Segment: 48% Enterprise, 31% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Search Functionality, Useful, Features, Helpful
ConsSearch Functionality, Insufficient Information, Difficult Learning, Learning Difficulty, Lack of Information
User SatisfactionSeller Details
AlphaSense features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.1
8.9
Data Sources
Average: 8.5
8.2
Advanced Data Collection
Average: 8.2
7.3
Lead Enrichment
Average: 8.0
Seller Details
Year Founded
2011
HQ Location
New York
Company Website
https://www.alpha-sense.com
Twitter
@AlphaSenseInc
LinkedIn® Page
https://www.linkedin.com/company/2316358/

Numerator Verified Voices

(83)4.5 out of 5
OverviewPros and Cons
Product Description

Verified Voices, Numerator’s in-platform, DIY survey solution, allows users to engage consumers based on verified purchase behavior. With receipt-backed purchases, Verified Voices eliminates the need

Industries: Consumer Goods, Food & Beverages · Market Segment: 47% Mid-Market, 30% Enterprise
Pros and ConsUser Satisfaction
ProsHelpful, Ease of Use, Customer Support, Intuitive, Efficiency
ConsSurvey Issues, Expensive, Limited Customization, Limited Features, Limited Options
User SatisfactionSeller Details
Numerator Verified Voices features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.1
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
HQ Location
Chicago, Illinois
Company Website
https://numerator.com
Twitter
@numerator
LinkedIn® Page
https://www.linkedin.com/company/numerator/

Demandbase One

(1,936)4.4 out of 5
11th Easiest To Use in Market Intelligence software
View top Consulting Services for Demandbase One
OverviewPros and Cons
Product Description

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users: Account Executive, Business Development Representative · Industries: Computer Software, Information Technology and Services · Market Segment: 49% Mid-Market, 32% Enterprise
User Sentiment

Reviewers appreciate the platform's ability to prioritize leads, provide customizable sales insights, and foster cross-team efficiency through its integration with CRM systems like Salesforce. Users reported that the platform can be complex to navigate initially, particularly for new users without previous ABM experience, and there can be sync delays with CRMs causing outdated intent signals.

Pros and ConsUser Satisfaction
ProsEase of Use, Lead Generation, Insights, Features, Intent Data
ConsLearning Curve, Steep Learning Curve, Complexity, Not Intuitive, Difficult Learning
User SatisfactionSeller Details
Demandbase One features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.1
8.3
Data Sources
Average: 8.5
8.4
Advanced Data Collection
Average: 8.2
8.4
Lead Enrichment
Average: 8.0
Seller Details
Year Founded
2005
HQ Location
San Francisco, CA
Company Website
https://www.demandbase.com
Twitter
@Demandbase
LinkedIn® Page
https://www.linkedin.com/company/89759/
Phone
415.683.2660

Databook

(298)4.5 out of 5
2nd Easiest To Use in Market Intelligence software
OverviewPros and Cons
Product Description

Databook is a pioneer and leader in AI-powered account intelligence for enterprise sales. The company’s award-winning platform integrates licensed datasets, patented algorithms, and deep domain expert

Users: Enterprise Account Executive, Account Executive · Industries: Computer Software, Information Technology and Services · Market Segment: 82% Enterprise, 7% Mid-Market
User Sentiment

Users frequently mention the time-saving aspect of Databook, its ease of use, and its ability to consolidate and present complex data in an organized and understandable manner. Reviewers noted that Databook can sometimes be slow when handling large data sets, lacks coverage for companies in certain regions, and its generated messaging can feel too robotic.

Pros and ConsUser Satisfaction
ProsEase of Use, Time-saving, Insights, Lead Generation, Accuracy
ConsMissing Information, Outdated Data, Learning Curve, Limited Customization, Lack of Detail
User SatisfactionSeller Details
Databook features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.1
8.2
Data Sources
Average: 8.5
8.0
Advanced Data Collection
Average: 8.2
7.5
Lead Enrichment
Average: 8.0
Seller Details
Year Founded
2017
HQ Location
Palo Alto, CA
Company Website
https://www.trydatabook.com/
Twitter
@trydatabook
LinkedIn® Page
https://www.linkedin.com/company/databook-labs-inc./

Yext

(1,075)4.4 out of 5
4th Easiest To Use in Market Intelligence software
View top Consulting Services for Yext
OverviewPros and Cons
Product Description

Yext (NYSE: YEXT) is the leading local brand visibility platform built for a world where discovery and engagement happen everywhere — across AI and traditional search, social, websites, and direct com

Users: Digital Marketing Manager, Marketing Coordinator · Industries: Financial Services, Hospital & Health Care · Market Segment: 38% Enterprise, 31% Mid-Market
User Sentiment

Reviewers like the ease of use, the ability to manage multiple platforms in one place, and the valuable analytics provided by Yext, which helps in managing business listings effectively and streamlining the post approval process. Users mentioned that the platform can be rigid and lacking in customization, the AI tool for review responses could be improved, and the user interface could be overwhelming for new users and could benefit from more intuitive design.

Pros and ConsUser Satisfaction
ProsEase of Use, Helpful, Centralized Management, Customer Support, Features
ConsComplex Usability, Learning Curve, Difficult Learning, Difficult Navigation, Limited Features
User SatisfactionSeller Details
Yext features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.1
5.5
Data Sources
Average: 8.5
4.8
Advanced Data Collection
Average: 8.2
4.5
Lead Enrichment
Average: 8.0
Seller Details
Year Founded
2006
HQ Location
New York
Company Website
https://www.yext.com
Twitter
@yext
LinkedIn® Page
https://www.linkedin.com/company/515401/
Ownership
NYSE: YEXT

Market Logic

(34)4.2 out of 5
OverviewPros and Cons
Product Description

Market Logic empowers leading brands with AI-driven solutions that sit at the intersection of knowledge management, market and competitive intelligence, and analytics. Our end-to-end insights platf

Industries: Consumer Goods · Market Segment: 82% Enterprise, 9% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Insights, Customer Support, Knowledge Accessibility, Helpful
ConsSearch Functionality Issues, Search Limitations, Inefficiency, Slow Performance, Difficult Navigation
User SatisfactionSeller Details
Market Logic features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.1
7.1
Data Sources
Average: 8.5
6.2
Advanced Data Collection
Average: 8.2
0.0
No information available
Seller Details
Year Founded
2006
HQ Location
Berlin, Germany
Company Website
https://www.marketlogicsoftware.com
Twitter
@market_logic
LinkedIn® Page
https://www.linkedin.com/company/market-logic-software/

Contify

(114)4.5 out of 5
View top Consulting Services for Contify
OverviewPros and Cons
Product Description

Contify is an AI-native Market and Competitive Intelligence platform that provides decision-ready insights about your market, industry, competitors, key accounts, and other strategic entities. We enab

Users: Manager, Analyst · Industries: Management Consulting, Pharmaceuticals · Market Segment: 39% Enterprise, 33% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Helpful, Real-time News Updates, Competitor Analysis, Customer Support
ConsUX Improvement, News Quality, Expensive, Learning Curve, Pricing Issues
User SatisfactionSeller Details
Contify features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.1
8.9
Data Sources
Average: 8.5
8.1
Advanced Data Collection
Average: 8.2
7.2
Lead Enrichment
Average: 8.0
Seller Details
Year Founded
2009
HQ Location
Vermont, United States
Company Website
https://www.contify.com
Twitter
@contify
LinkedIn® Page
https://www.linkedin.com/company/399054/

Semrush

(3,342)4.5 out of 5
Entry Level Price:Free
3rd Easiest To Use in Market Intelligence software
View top Consulting Services for Semrush
OverviewPros and Cons
Product Description

Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary da

Users: Marketing Manager, Digital Marketing Manager · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 62% Small-Business, 28% Mid-Market
User Sentiment

Users frequently mention the ease of use, the wide range of features, and the ability to manage SEO tasks efficiently as key benefits of using Semrush. Users reported that the pricing can be high, especially for small businesses and startups, and the interface can be overwhelming for beginners due to the number of features available.

Pros and ConsUser Satisfaction
ProsFeatures, Ease of Use, Keyword Research, Helpful, SEO Optimization
ConsExpensive, High Pricing, High Costs, Pricing Issues, Learning Curve
User SatisfactionSeller Details
Semrush features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.1
8.1
Data Sources
Average: 8.5
8.1
Advanced Data Collection
Average: 8.2
7.5
Lead Enrichment
Average: 8.0
Seller Details
Year Founded
2008
HQ Location
Boston, MA
Company Website
https://www.semrush.com
Twitter
@semrush
LinkedIn® Page
https://www.linkedin.com/company/2821922/
Ownership
NYSE: SEMR
Phone
1-855-814-4510

Factiva

(71)4.1 out of 5
OverviewPros and Cons
Product Description

Factiva is the essential global intelligence engine for the AI age, bringing together powerful research tools, millions of company profiles and access to +33,000 sources in 33 languages across 200 cou

Industries: Public Relations and Communications, Market Research · Market Segment: 51% Enterprise, 28% Mid-Market
Pros and ConsUser Satisfaction
ProsComprehensive Data, Ease of Use, Coverage, Data Accuracy, Efficiency
ConsComplexity, Inefficient Search Functionality, Clip Issues, Difficult Navigation, Filtering Difficulty
User SatisfactionSeller Details
Factiva features and usability ratings that predict user satisfaction
7.8
Has the product been a good partner in doing business?
Average: 9.1
8.2
Data Sources
Average: 8.5
7.7
Advanced Data Collection
Average: 8.2
6.8
Lead Enrichment
Average: 8.0
Seller Details
Year Founded
1882
HQ Location
New York, NY
Company Website
https://www.dowjones.com/
Twitter
@DowJones
LinkedIn® Page
https://www.linkedin.com/company/2284/

Stackline

(245)4.4 out of 5
Entry Level Price:Contact Us
15th Easiest To Use in Market Intelligence software
OverviewPros and Cons
Product Description

On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the first full-funnel connected commerce platform for the world’s most innovative brands.

Industries: Consumer Goods, Consumer Electronics · Market Segment: 47% Mid-Market, 36% Enterprise
Pros and ConsUser Satisfaction
ProsData Analysis, Insights, Ease of Use, Customer Support, Features
ConsData Inaccuracy, Data Delays, Slow Performance, Poor Categorization, Slow Loading
User SatisfactionSeller Details
Stackline features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.1
7.6
Data Sources
Average: 8.5
7.3
Advanced Data Collection
Average: 8.2
6.4
Lead Enrichment
Average: 8.0
Seller Details
Year Founded
2014
HQ Location
Seattle, US
Company Website
https://www.stackline.com
Twitter
@StacklineHQ
LinkedIn® Page
https://www.linkedin.com/company/stackline/

Crayon

(385)4.6 out of 5
View top Consulting Services for Crayon
OverviewPros and Cons
Product Description

Crayon is the Competitive Enablement Platform that helps revenue teams win more competitive deals by preparing sellers for the moments that determine outcomes. Every deal is made up of competitive

Users: Product Marketing Manager, Account Executive · Industries: Computer Software, Information Technology and Services · Market Segment: 61% Mid-Market, 30% Enterprise
Pros and ConsUser Satisfaction
ProsCompetitor Analysis, Communication, Competitive Intelligence, Competitor Insights, Customer Support
ConsPoor Integration
User SatisfactionSeller Details
Crayon features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.1
8.7
Data Sources
Average: 8.5
8.4
Advanced Data Collection
Average: 8.2
8.1
Lead Enrichment
Average: 8.0
Seller Details
Year Founded
2015
HQ Location
Boston, Massachusetts
Company Website
https://www.crayon.co/
Twitter
@Crayon
LinkedIn® Page
https://www.linkedin.com/company/4832174/

Crunchbase

(402)4.4 out of 5
Entry Level Price:$99.00
6th Easiest To Use in Market Intelligence software
View top Consulting Services for Crunchbase
OverviewPros and Cons
Product Description

Crunchbase defines predictive intelligence for private markets. We turn our proprietary data into private company forecasts that help your team spot emerging opportunities long before the competition.

Users: Founder, Account Executive · Industries: Computer Software, Information Technology and Services · Market Segment: 56% Small-Business, 29% Mid-Market
User Sentiment

Users frequently mention the visibility Crunchbase provides into company growth signals, its real-time company and market data, and the ease of initial setup and use. Users mentioned that data accuracy and completeness can be an issue, with some company profiles not reflecting the latest updates, and the search filters can feel limited for very specific B2B targeting.

Pros and ConsUser Satisfaction
ProsEase of Use, Data Accuracy, Comprehensive Data, Comprehensive Information, Contact Information
ConsMissing Information, Outdated Information, Expensive, Outdated Data, Limited Data
User SatisfactionSeller Details
Crunchbase features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.1
8.0
Data Sources
Average: 8.5
8.0
Advanced Data Collection
Average: 8.2
7.8
Lead Enrichment
Average: 8.0
Seller Details
Year Founded
2007
HQ Location
San Francisco, CA
Company Website
https://www.crunchbase.com/
Twitter
@crunchbase
LinkedIn® Page
https://www.linkedin.com/company/3557157/

Onclusive Social

(212)4.5 out of 5
OverviewPros and Cons
Product Description

Onclusive Social is a cutting-edge social media intelligence platform that empowers marketing, PR, and communications teams to turn social media data into strategic insights. Our platform helps organi

Users: Social Media Manager · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 35% Enterprise, 33% Small-Business
Pros and ConsUser Satisfaction
ProsAnalytics, Helpful, Insights
ConsDifficult Learning, Difficult Setup, Difficult Usability, Lack of Clarity, Learning Curve
User SatisfactionSeller Details
Onclusive Social features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.1
7.9
Data Sources
Average: 8.5
6.7
Advanced Data Collection
Average: 8.2
5.0
Lead Enrichment
Average: 8.0
Seller Details
Year Founded
2002
HQ Location
London, GB
Company Website
https://onclusive.com/
Twitter
@Onclusive
LinkedIn® Page
https://www.linkedin.com/company/onclusive/
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