--- title: Gain Reviews meta\_title: 'Gain Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 54 reviews by the users' company size, role or industry to find out how Gain works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 54 scale: '5' date\_modified: '2026-08-27' parent\_category: name: Financial Services url: https://www.g2.com/categories/financial-services --- # Gain Reviews & Product Details Visit Website Gain is the Private Markets Super App, a connected global platform transforming how leading investors, advisors, and corporates source, evaluate, and execute deals. By combining investment-grade intelligence, AI-powered workflows, and your team’s proprietary data in one unified platform, Gain enables top deal teams to move faster, reduce risk, and build conviction with confidence. Gain is trusted across more than $1 trillion of private capital, used by 100% of MBB and Big Four firms, and by 80% of the world’s top 20 M&A advisory houses. Recognized for fast innovation and impact, Gain has been named both US and EU Data Provider of the Year by PE Wire, awarded Global Financial Market Review’s Best Use of AI in Finance, and ranked in Sifted’s Top 100 Fastest-Growing Companies, the Forbes 1000, and the Deloitte Technology Fast 50. Gain operates globally with offices in New York, London, Amsterdam, Frankfurt, Warsaw, and Bangalore. * * * Product Website Gain Seller [Gain](https://www.g2.com/sellers/gain-c81ef0ef-fdad-4ef9-8578-5c4458af2dfd) Discussions [Gain Community](https://www.g2.com/products/gain-pro-gain/discuss) Languages Supported English Solution Type All-in-One Overview by Azher Hussain Show More ## Gain Integrations (4) What do users say about integrations? Verified by Gain ![Guy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Guy T.") GT Guy T. Mid-Market (51-1000 emp.) 8/5/2026 "One-Stop Solution for Company Insights" 5/5 What do you like best about Gain? I use Gain to find out about companies and get a basic understanding of them. I like that it's very user-friendly and does what it's supposed to do very well. Having everything in one place is really useful, as it saves me a lot of time. Previously, I had to check several different sources for information, which was time-consuming. Now, I find financials, news, and valuations all in one place. The setup was easy for me because our IT team handled it, and I just pressed the button to get in. I rate it a 10 out of 10 and recommend it all the time because it's great. Review collected by and hosted on G2.com. What do you dislike about Gain? Really nothing, for my purposes it it does what it needs to very well Review collected by and hosted on G2.com. What problems is Gain solving and how is that benefiting you? I find Gain consolidates company information into one place, saving me time from checking various sources for financials and news. It's user-friendly and works well for what I need. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Sendoso ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Small-Business (50 or fewer emp.) 7/23/2026 "Easy to Navigate with Stellar Onboarding, but Notifications and Integrations Need Work" 3.5/5 What do you like best about Gain? It has a really accessible interface, and I find it very easy to navigate the platform. The access license is relatively affordable for the level of data that I am receiving. The onboarding was phenomenal - Abe hopped on a call and walked me through everything. I haven't used much of the AI tools yet, so cannot comment, but overall I think the customer support has been the best. Review collected by and hosted on G2.com. What do you dislike about Gain? While Gain solves a real problem for content approvals, there are a few friction points. The email notification system can become noisy and hard to manage across multiple client accounts. The mobile experience also lags behind the desktop version, which is frustrating for on-the-go use. Additionally, integration options with other tools in the marketing stack are more limited than competitors. For the price, I'd expect a more robust analytics dashboard and greater flexibility in setting up multi-step approval workflows Review collected by and hosted on G2.com. What problems is Gain solving and how is that benefiting you? I like that I do not need to build any table/spreadsheet to manage all the companies and information. It gives me a simple, intuitive interface to review content, which means fewer delays. The organisational help has been great! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Christy H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christy H.") CH Christy H. PArtner Mid-Market (51-1000 emp.) 7/13/2026 "Rich Data and Deal Intelligence That Integrates Seamlessly" 5/5 What do you like best about Gain? Many things. The dataset is rich and very large. The introduction of the journalist aspects for intelligence on deal activity is very useful for our work. Plus, the ability to make confidential notes for only people in my organisation means it is a very powerful tool for us, integrating well with our internal systems. Review collected by and hosted on G2.com. What do you dislike about Gain? There isn't a lot really. The fact the Watchlists are in alphabetical order and can't be structured is a little annoying Review collected by and hosted on G2.com. What problems is Gain solving and how is that benefiting you? Helping identify assets that might be coming to market, who is involved in the deal and who buyers might be. This enables us to initiate the right conversations with the right people with a view to selling our services Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic KF Kees F. M&A Analyst Enterprise (\> 1000 emp.) 4/23/2026 "Great sourced private financials in Excel, but US private company coverage needs work" 3.5/5 What do you like best about Gain? My favorite part about using Gain is the ability to pull financials on private companies and have the sources included directly in the Excel file. This is a big improvement over other applications that provide private market data but don’t include the underlying source, which makes the information essentially unusable if you can’t track it down on your own. Review collected by and hosted on G2.com. What do you dislike about Gain? The most frustrating thing about Gain, in my view, is the lack of private market data for US companies. It’s definitely useful when I’m pulling information for many European companies, but it would be much better if there were more usable data for US-based private companies as well—especially data that isn’t just AI estimates. Review collected by and hosted on G2.com. What problems is Gain solving and how is that benefiting you? The main problem Gain solves for me is saving time. When I’m pulling financials on private companies, Gain not only provides the information in an easily analysable format, but also includes the sources. That removes what is arguably the most tedious step in the research process; after that, all that’s left is to audit the sources to make sure they’re trustworthy, which they generally are. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Sendoso ![Verified User in Investment Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Investment Banking") UI Verified User in Investment Banking Enterprise (\> 1000 emp.) 7/28/2026 "Gain is user-friendly tool that is great for market landscapes and information on specific companies" 4/5 What do you like best about Gain? Gain is very user friendly. You can easily search for a company, then move to reviewing the whole market and recent transactions without getting lost. If you want to explore players in a category, there are also a lot of search filters to apply to show a very specific yet thorough selection of companies. Review collected by and hosted on G2.com. What do you dislike about Gain? Some people might appreciate the AI-assumed financials, but I don’t find them helpful. Maybe certain outfits value them, but I worry that a made-up number will stick in my mind, so I’d rather not see it at all. Review collected by and hosted on G2.com. What problems is Gain solving and how is that benefiting you? Before I started using Gain, creating profiles took a lot more time. Now, for the most part, I can complete them using only what Gain has gathered, instead of hunting through multiple websites and other locations. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Investment Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Investment Banking") UI Verified User in Investment Banking Enterprise (\> 1000 emp.) 6/3/2026 "All-in-One Private Company Intelligence with Deep Profiles and Deal Insights" 5/5 What do you like best about Gain? Gain puts all relevant information about private companies in one place. You can review peers as well as precedent transactions. In many cases, there is also a comprehensive company profile covering financials, the business model, the ownership structure, past M&A transactions and advisors, market information, etc. The platform also provides access to potential investors in the sector, which helps identify an initial set of potential buyers and strategic candidates. Review collected by and hosted on G2.com. What do you dislike about Gain? Currently, I find that some company profiles are missing, and for the ones that are available there often isn’t much information to review. The financial information is frequently incomplete as well, which makes it puzzling to understand the company’s true size. Overall, the platform would be more useful if it included more public market data as a one-stop shop, so you don’t have to go to CapIQ or Mergermarket to do additional research. Review collected by and hosted on G2.com. What problems is Gain solving and how is that benefiting you? It offers a comprehensive set of potential buyers (trade vs. financial sponsors) and also provides a quick overview of a company, its business model, peers, multiples, and relevant transactions in the sector. In addition, I can find more information about M&A activity and keep track of what’s happening across different industries. As an M&A advisor, I find Gain to be a helpful platform that makes an analyst’s or associate’s work smoother and more efficient. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Sendoso ![Verified User in Venture Capital & Private Equity](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Venture Capital & Private Equity") UV Verified User in Venture Capital & Private Equity Mid-Market (51-1000 emp.) 7/23/2026 "Intuitive UI/UX, strong filters & sourcing lists with detailed company financials" 4.5/5 What do you like best about Gain? I really like the range of companies covered. I find the ability to filter by sub-segments and create sourcing lists from them particularly helpful. Also, the general UI/UX is, in my view, very well done and pleasant to use. The AI chatbot is practical because you can easily prompt what you are looking for. Additionally, I am impressed by the level of detail in the financials and the information about the companies. Review collected by and hosted on G2.com. What do you dislike about Gain? I find the AI-generated financials not very helpful yet and partly also very inaccurate. Small businesses with revenues under 5 million should be covered more extensively, as this would be particularly helpful for buy-and-build strategies in sourcing. Review collected by and hosted on G2.com. What problems is Gain solving and how is that benefiting you? I primarily use it for topic-based sourcing activities as well as for the initial outside-in work on specific companies. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller inviteAI Translated ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Small-Business (50 or fewer emp.) 7/23/2026 "Simplifies Research with Intuitive Insights, tracks deals, great UX" 5/5 What do you like best about Gain? I think Gain's simplicity and easy user interface make it intuitive, and the layout is great. The way it populates information allows me to jump around quickly. I also appreciate the ability to create watch lists, and the insights are up to date. I like the deal tracking feature and find it very useful. It's like a one-stop shop for all the information, and everything is validated, which makes it really simple. Plus, there are plugins into the desktop app and other CRM aspects. The initial setup was very easy and seamless. The platform speaks for itself, and it's been very useful and interesting to use. Review collected by and hosted on G2.com. What do you dislike about Gain? I think the AI needs some enhancing. You know, being able to talk about a subsector and understanding who's there, what companies are there, is somewhat useful. Then there's the people element, trying to figure out the people, and I know that’s in beta mode, but trying to get information on people from industries is pivotal to the job. Review collected by and hosted on G2.com. What problems is Gain solving and how is that benefiting you? Gain makes research easy and fast. I can quickly gather detailed info about companies, industries, and ownership. It's useful for static information and offers predictive insights into private equity trends. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Small-Business (50 or fewer emp.) 7/23/2026 "Efficient Financial Insights with Simple UI" 4.5/5 What do you like best about Gain? I like Gain for its simple user interface and the overview it provides of company performance, including benchmark options. It quickly gives me access to information that I need for my daily work on tech transactions, which would otherwise take longer to find. Review collected by and hosted on G2.com. What do you dislike about Gain? I find it problematic when the information is AI-generated, even though I understand it's necessary when data isn't available. It would be helpful to fill these gaps, particularly concerning ownerships, revenue, and EBITDA. Review collected by and hosted on G2.com. What problems is Gain solving and how is that benefiting you? Gain provides quick access to financial data, saving time that would otherwise be spent searching. Its simple interface and benchmarking options help analyze company performance for our commercial due diligence on tech transactions. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Arthur P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arthur P.") AP Arthur P. Investment Team Mid-Market (51-1000 emp.) 4/30/2026 "Reliable Financial Data, Seamless Experience" 5/5 What do you like best about Gain? I love using the Gain plugin for Google Chrome because it allows me to pull up a sidebar when I'm on a website, making it a really seamless experience. This browser-based tool is super handy because without it, I would have to keep the Gain platform open in a different tab or window and switch back and forth. Being able to click the GainPro icon and get all the relevant information natively in the browser saves me a ton of time. Additionally, the initial setup of Gain was super easy and straightforward. When it comes to finding financial information, especially about European companies, Gain is the most reliable source, making it invaluable for identifying which companies are worth pursuing. Review collected by and hosted on G2.com. What do you dislike about Gain? I don't like the AI numbers and the way they've tried to put in predictive financials just because in my experience, companies' numbers are often pretty different from what you think they are if you just try to guess. I would almost encourage the team if they don't have certified financials, or financial data that's in some way linked back just to a press release or something, that they don't put in these predictive financials because I don't think they're very reliable or helpful. And they've improved on this, but at one point, it wasn't clear which numbers were AI generated and which weren't. Review collected by and hosted on G2.com. What problems is Gain solving and how is that benefiting you? Gain helps me identify which companies are worth pursuing by providing reliable financial and ownership data, mainly in Europe. It also helps eliminate companies not meeting our criteria and lets us discover new opportunities. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Sendoso ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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