Market Intelligence reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.
Products classified in the overall Market Intelligence category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Market Intelligence to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Market Intelligence category.
In addition to qualifying for inclusion in the Market Intelligence Software category, to qualify for inclusion in the Medium-Sized Business Market Intelligence Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.
ZoomInfo Powered by DiscoverOrg combines the world’s most comprehensive business database with best-in-class technology to fuel your go-to-market strategy from start to finish, and provide an accurate, 360-degree view of customers, prospects, and opportunities. With robust features and integrations seamlessly incorporated into your workflows, the company is on a mission to deliver MORE. More leads for sales and marketing teams. More closed deals for sales organizations. More efficiency for opera
Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.
Adapt is a global B2B contact and company database provider across multiple industries. Adapt has 300,000+ users and 100 million business contacts, including industry-specific company database and contact information such as job title, direct dial, and email addresses. Adapt is a unified sales accelerating platform with the industry-leading products Lead Builder, Prospector and Engage. With robust CRM integration and chrome extension, Adapt’s database enables sales representatives, marketing l
Crayon’s market and competitive intelligence software platform enables businesses to track, analyze, and act on market movements from their competitors, customers, and partners. Tens of thousands of teams use Crayon’s software to automatically capture and analyze complete competitive intelligence - external messaging and positioning, product and pricing changes, hiring plans, go-to-market strategies, and more - pulling from hundreds of millions of sources. Crayon enables businesses to take adva
InsideView helps businesses drive rapid revenue growth by empowering business leaders to discover new markets, target and engage the right buyers, and manage customer data quality. Our AI-based B2B data and intelligence platform delivers the industry’s most relevant and reliable buyer signals and, combined with InsideView’s data expertise and best-in-class customer support, is trusted by the world’s best performing companies.
Klue is an AI-powered Competitive Intelligence platform designed to help product marketers and CI teams collect, curate, and deliver actionable competitor insights to empower Sales to win more business. Klue enables enterprise sales teams to win more business by providing dynamic insights about competitors. The platform uniquely brings together external competitive intel and internal knowledge from your team in the field. Then, makes it easy for Sales to access the information wherever they are
You have revenue goals - Cognism can help you reach them. Cognism's suite of end-to-end globally compliant prospecting & sales acceleration tools can help your marketing and sales teams build quality prospect lists, find your ideal customers' direct contact information and action contact data with just a couple of clicks. Use Cognism to avoid gatekeepers and build winning, multi-touch cadences triggered by relevant sales trigger events to connect with your prospects right when they're rea
UpLead is a B2B prospecting platform that provides the highest quality B2B contact & company data. Features include: real-time email verification, worldwide contacts in over 200 countries, 50+ search criteria, technology tracking, account based marketing, competitor intelligence, email pattern intelligence, social profile links, Salesforce & 12 other CRM integrations, robust API and more.
As the most trusted platform for measuring online behavior, millions of people rely on SimilarWeb insights daily as the ground truth for their knowledge of the digital world. We empower anyone — from the curious individual to the enterprise business leader — to make smarter decisions by understanding why things happen across the digital ecosystem.
Today’s top sales orgs know the value of better data—smarter scoring, better routing, and more revenue won. Clearbit automatically updates your sales records with accurate, verified company and contact data. With best-in-class data at your fingertips, you’ll have better insights into your prospects and more time to connect with them. Better data also means better targeting: Set up smart lead scoring and segmented lists, so you always reach out with the right message. Plus, get alerts when key
Spark strategic decisions with a global news database and powerful research platform. Every day and in every industry, there is an intensifying demand for the latest news, contextual content, rich data and powerful research tools that deliver insights and inform strategy. Power strategic business decisions with Factiva’s global news database, deep archives and research platform. Factiva’s premium sources—74% of which are not available on the free web—include exclusive access to The Wall Street
Prospecting should be fun and easy. Sadly, many sales reps hate prospecting. That's why we built LeadIQ. LeadIQ eliminates the most annoying parts of prospecting, helping sales reps get new deals with less work. The average sales rep only spends 1/4 of their time actually prospecting. That's because reps spend their days looking up prospects in Salesforce, researching them on the web, finding lead contact info, and doing manual data entry. That's not why you hired your sales team, it's not
Slintel, the leader in capturing technographics-powered buying intent, helps companies uncover the 3% of active buyers in their target market. Slintel evaluates over 100 billion data points and analyzes factors such as buyer journeys, technology adoption patterns, and other digital footprints to deliver market & sales intelligence. Slintel's customers have access to the buying patterns and contact information of more than 17 million companies and 70 million decision makers across the world.
Terminus is a full-funnel account-based marketing platform that serves as your end-to-end command center for targeting the right accounts with dynamic data, engaging them with unified multi-channel campaigns, activating sales by separating signal from noise, and reporting on the revenue outcomes that matter. Unify your first- and third-party data by using the Terminus Account Hub to give you a 360-degree view of all your accounts and contacts. Build actionable target account lists, identify eng
Lead411 provides the most comprehensive and accurate information about contacts and companies available in the marketplace. Through targeted filters, and sales intelligence data points, customers are able to view complete contact data profiles and find growing companies that are more likely to be in a buying cycle for adding services/solutions. Our sales intelligence triggers are an easy way for you to filter for companies that make the most sense to reach out to. Sales Intelligence data
RollWorks, a division of NextRoll, offers ambitious B2B companies of any size an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by machine learning and an extensive account data foundation, the RollWorks platform helps you identify your target accounts, engage them with digital ads, web personalization, email signatures and sales automation, and finally, measure the effectiveness of your programs. RollWorks is an indispensable platform for m
Enlyft helps B2B sales & marketing teams find, prioritize, engage and convert the companies most likely to buy their products through dedicated AI and deep proprietary account data. We enable you to discover best fit accounts among tens of millions of companies worldwide by targeting technology adoption and hundreds of business attributes. Our AI platform predicts who needs your technology products and when they are ready to buy. What's more - Enlyft gives your teams access to business crit
Market intelligence software gathers publicly available information about companies and individuals from a variety of sources, using it to create records or combining it with existing CRM data. Market intelligence software uses multiple sources of information to gather a broad picture of a company’s market, including customers, competition, and growth potential. This combined profile provides companies with a more complete view of current and potential customers, identifies market opportunities, and informs decision-making.
Unlike business intelligence software—which provides visibility into a company’s data to encourage data-driven decision-making for business optimization—market intelligence software focuses on gathering and combining specific sets of data to establish lists of likely prospects and determine the best means of outreach. Business intelligence platforms assist companies in analyzing data and revealing actionable insights to inform business strategy.
Key Benefits of Market Intelligence Software
Market intelligence software bolsters businesses throughout the data management process. This type of software helps collect and unify contact data to assist with strategic, operational, and tactical decision-making.
Data enrichment — Market intelligence software automatically enriches lead data from numerous sources by continuously refreshing contact information. Businesses can use these tools to enrich their contact data directly within their CRM and marketing automation software. If there is any missing information in contact records, market intelligence software can help fill in those missing gaps to assist in creating a complete, holistic view of a contact record.
Account prioritization — By leveraging market intelligence software, companies can better prioritize accounts via access to the most up-to-date contact information (e.g., personnel changes within a targeted account). Market intelligence helps businesses uncover more data, enabling salespeople to determine additional ways to reach contacts within accounts.
Data quality and integrity — Accurate, up-to-date contact information is crucial for the success of every sales and marketing campaign. Market intelligence software helps ensure a company’s data is verified in real time, resulting in less time and resources allocated to reaching out to unreliable leads. High-quality (that is, verified and clean) data directly leads to higher lead conversion rates.
Sales and marketing teams — This type of software enables sales and marketing teams to establish lists of likely prospects and determine the best means of outreach. This type of software also helps sales and marketing professionals gather actionable insights about relevant markets as a whole as well as identifying potential high-opportunity leads. Additionally, market intelligence software helps filter out duplicate, irrelevant data to help marketing teams build more effective campaigns and help sales focus on actually selling, not simply researching and finding leads. This type of data can help marketers determine which channels will be most effective in reaching their target contact persona.
Common features for market intelligence software include the following:
Reporting dashboards — With a market intelligence tool, businesses can monitor and measure data by creating reporting dashboards. Dashboards can provide insights on how data quality improves over time. These dashboards can also help users de-duplicate contacts, facilitate lead-to-account matching, and identify out-of-business companies and elements like past employment, etc.
CRM and marketing automation integration — Market intelligence software can integrate with CRM software so users can manage contact records, including running email validations for all of their CRM contacts. This type of software can also integrate with email marketing software or marketing automation software to automatically send outbound emails, as well as other forms of marketing communications, to engage with prospects across multiple channels.
Persona generators — One feature of market intelligence software is the ability for users to create personas of their ideal customers based on a range of contact and company filters, as well as build targeted lists. Users can then apply those personas to targeted accounts when prioritizing outreach.
Alerts and notifications — Market intelligence software often includes functionality to send real-time notifications and alerts to users about updates to their target contacts or of notable interactions (e.g., when a contact views specific web pages or content).