--- title: Contify Reviews meta_title: 'Contify Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 116 reviews by the users' company size, role or industry to find out how Contify works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 116 scale: '5' date_modified: '2026-06-22' parent_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- # Contify Reviews **Vendor:** Contify **Category:** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence) **Average Rating:** 4.5/5.0 **Total Reviews:** 116 ## About Contify Contify is an AI-native Market and Competitive Intelligence platform that provides decision-ready insights about your market, industry, competitors, key accounts, and other strategic entities. We enable organization-wide teams to make faster, more confident decisions and respond to competitors with greater agility. Recognized by Forrester and Gartner, Contify provides businesses with highly relevant, timely, and role-specific insights to enhance enterprise decision-making agility and promote sustained growth. Intelligence is sourced from over 1 Mn+ vetted external sources, including news, company websites, SEC filings, social media, and custom sources such as regulatory portals, review sites, job boards, and more. Data can also be integrated from internal sources like SharePoint, Gong, Slack, MS Teams, and Email. Key capabilities include: 1. Dashboards and battlecards: Access auto-updating intelligence dashboards and battlecards tailored for each function and strategic priority. Identify new trends, spot market shifts, and effectively counter competitors in sales conversations with tailored insights. 2. Automated market and competitor insights: Get continuously updated context-rich market and competitor insights, enabling you to focus solely on strategic interpretation rather than manually synthesizing data. 3. Ask Athena AI assistant: Get instant, context-aware answers to your intelligence queries grounded on verified external market intelligence and your internal data with Ask Athena. 4. Intelligence newsletters and alerts: Get analyst-curated newsletters with the most relevant updates on your market landscape, including strategic insights and real-time alerts of events as they happen, so you can stay informed. 5. Multilingual content: Access global intelligence coverage with auto-translated English content from 117+ languages taken from over 200,000 non-English sources. With Contify, businesses track market forces beyond their direct competitors, access noise-free real-time market signals, and gain specific contextual insights to avoid unequal access and intel silos. ## Contify Pros & Cons **What users like:** - Users find Contify's **ease of use** essential for intuitive integration and efficient analysis of news and insights. (8 reviews) - Users highlight the **efficiency gains** from Contify, praising its automation for critical updates and insightful analysis. (8 reviews) - Users value the **real-time news updates** from Contify for enhancing tracking and boosting efficiency in analysis. (8 reviews) - Users highlight the **efficiency gains and valuable insights** provided by Contify for competitor analysis and monitoring. (7 reviews) - Users praise the **flexible and dedicated customer support** of Contify, enhancing their overall experience and satisfaction. (7 reviews) - Efficiency (7 reviews) - Users value the **comprehensive and automated insights** offered by Contify, enhancing their ability to monitor the industry effectively. (7 reviews) - Artificial Intelligence (6 reviews) - Competitor Insights (6 reviews) - Users value the **data accuracy** of Contify, enabling informed decision-making and efficient tracking of industry trends. (6 reviews) **What users dislike:** - Users note the need for **improved UX** , particularly in news tagging and dashboard visual updates. (5 reviews) - Users notice **repeated news from different sources** and suggest improvements in tagging and summary features. (3 reviews) - Users find the **pricing higher** than expected, citing the comprehensive bundle as exceeding their current needs. (2 reviews) - Users find the **learning curve steep** for beginners, requiring time to adjust to the platform's features. (2 reviews) - Users find **pricing issues** with Contify, as the bundle exceeds their requirements and costs more than expected. (2 reviews) - API Issues (1 reviews) - Dashboard Issues (1 reviews) - Data Overload (1 reviews) - Users find Contify's interface **difficult to learn** due to its complex terminologies, but acclimation is possible within a few days. (1 reviews) - Difficult Navigation (1 reviews) ## Contify Reviews ### 1. Contify Makes Competitive Intelligence Easy to Scan with Smart Filtering and Customized Search **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** June 15, 2026 **What do you like best about Contify?** What we like most is how Contify can cover the breadth of our landscape without overwhelming users. We track a sizable set of competitors, select customers, and more, so the platform pulls in press releases, news, marketing content, and other public output, and then filters it down to what actually matters. Updates are organized by entity and also by themes such as new offerings, partnerships, and financial performance, which makes it easy for us to spot relevant moves at a glance while still accommodating the needs of a multi-brand, multi-solution industrial business. **What do you dislike about Contify?** If someone logs in expecting a simple, generic news feed, they might miss the power of the structure behind it. We noticed that the value increases a lot once users start engaging directly with views and filters that match their geography, segment, or account focus. It requires some internal enablement to get comfortable with that, but the payoff has been worth it. **What problems is Contify solving and how is that benefiting you?** Contify is helping our department move from time consuming, project‑based market research to a more continuous, lightweight form of intelligence. Instead of starting from zero every time we want to understand a competitor or theme, we can look at an existing stream of curated stories aligned to our taxonomy. That saves time, reduces blind spots, and makes vast amounts of topical news more digestible. ### 2. Robust Market, Competitor Monitoring and Efficient Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Abhijeet S. **Reviewed Date:** October 22, 2025 **What do you like best about Contify?** I find Contify invaluable for monitoring market trends, competitor developments, and key customer activities. The platform allows me to automatically track changes without having to manually search through different sources, streamlining my workflow significantly. I appreciate how Contify consolidates updates and provides them efficiently to my team through email and Slack, ensuring everyone is informed promptly. The AI summaries and automated insights feature are particularly helpful as they gather information from diverse sources and present ready-to-use insights useful for various dashboards and battle cards. The chat module 'Ask Athena' is another feature I commend, as it allows us to directly interact with Contify and query answered swiftly. Moreover, Contify’s integration capabilities with tools like Slack, Power BI, and FactSet enhance our analysis operations and allow seamless data flow within our existing tech stack. **What do you dislike about Contify?** I feel that some UI and UX improvements would be beneficial for Contify. While the offering is robust and helpful, especially for intelligence and other business teams, enhancing the user interface and experience could further increase its value and effectiveness. **What problems is Contify solving and how is that benefiting you?** I use Contify to monitor market changes without manual searches, keeping my team updated with competitor developments efficiently via emails and Slack. The outstanding data quality in Contify is top-notch, with accurate information filtering being a notable highlight that assures its reliability. I also really appreciate the exceptional support team; their assistance in setting up and resolving challenges has been fantastic, making Contify a worthwhile investment for our organization. ### 3. Excellent tool for a continuous stream of market insights on the PC industry **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan Q. | Director, Strategy & Transformation, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Contify?** Our primary requirement was to monitor the PC industry and obtain comprehensive insights with minimal effort. Using Contify, we were able to automate these workflows. Customizations available on the platform to personalize the experience and fit our enterprise use cases have been a great differentiator. The relevance and accuracy of intelligence data are also good, making it a reliable choice for centralizing intelligence content. Newsletter creation is very intuitive. Additionally, the automation capabilities available in Athena AI have been advantageous for extracting deeper insights and doing AI-driven analysis. **What do you dislike about Contify?** Configuring Contify for personalization initially requires some thought and time, but once done, the tool's scalability is impressive. **What problems is Contify solving and how is that benefiting you?** Our strategy team required a comprehensive view of developments across our value chain, which Contify provided. The insights received from Contify are now a critical part of our strategic planning initiatives, marketing strategies, and product development strategies. ### 4. Easy-to-Understand Analytics, but a Learning Curve at First **Rating:** 3.5/5.0 stars **Reviewed by:** Janis B. | Team Lead - Construction Accounting , Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Contify?** The analytics are easy to understand, and I like the conversation-based AI module. **What do you dislike about Contify?** It was a little hard to understand at first, and it definitely took some time to get used to. **What problems is Contify solving and how is that benefiting you?** It helps me understand what the competition is doing. ### 5. Contify is a versatile and powerful tracking tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Contify?** The best aspect I like about Contify is that it helps me track competitors across web properties. I don't even need to have a separate app/service for tracking website changes. The additional manual intervention from Contify helps clear the clutter. They have a flexible and dedicated support team. **What do you dislike about Contify?** One of their current biggest drawbacks is the inability to track Twitter & LinkedIn automatically because of API issues. You have to pay extra for them to either track manually or use API. I can understand this is because of changes at Twitter & LinkedIn's end, but it limits their reach! **What problems is Contify solving and how is that benefiting you?** It helps me track competitor and industry movements across different websites and LinkedIn on a single platform. This facility eliminates the need to individually track websites. ### 6. Best market & competitive intelligence platform with truly wide monitoring and sharing capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2025 **What do you like best about Contify?** The biggest win for our teams by using Contify has been efficiency gains and identification of revenue opportunities. For our product marketing team, Contify automates the process of manually gathering competitor and key customer updates, news, and market trends. We’ve been beta users of their new feature, Athena, and it’s been a great experience using it. The highly structured summary and connected insights from multiple updates save hours of reading and analysis time. Earlier, I used 2 different tools – Crayon and Kompyte, and while they offer good capabilities for battlecards and competitor monitoring, they fail to deliver the value of intel beyond competitive sales. For instance, our sales teams receive critical updates and focus keywords on monitored customers, which helps identify upselling and cross-selling opportunities. These updates have also been helpful in identifying if we risk any customers for churn. **What do you dislike about Contify?** They are doing a good job and introducing amazing features consistently. Team is prompt to add features requested by us and helps in setting things up where we face issues. I know they would have it in their pipeline, but I would like to see more easy-to-make and advanced visual updates in dashboards. **What problems is Contify solving and how is that benefiting you?** Contify tackles two major problems we faced: the manual effort required for research and struggle in immediate availability of high-quality insights through newsletters and alerts. Automation and AI features like Athena don't require us to do research online; they provide contextualized, robustly packaged information that helps in battle card creation, letting our team focus on strategic activities and activating intelligence. Contify's ability to monitor customers, not just competitors, directly benefits our bottom line. Our sales team uses these customer insights to pinpoint upselling/cross-selling opportunities and identify potential churn risks proactively, adding tangible revenue value beyond just competitive defense. ### 7. Contify provides accurate and relevant competitive intelligence to my project teams. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** September 08, 2025 **What do you like best about Contify?** Newsletters of competitors keep me updated to latest intel happening in the market. I can just fix alerts for the kind of news I need and it sends those alerts on time which are very helpful. We use it our teams when there is competitor intelligence project. **What do you dislike about Contify?** Nothing. It is the most reliable and go-to tool used by us. **What problems is Contify solving and how is that benefiting you?** Automated newsletters for competitor intelligence helps in reducing time spent doing manual tracking of competitors. We use it in our teams when there is competitor intelligence project. It help us identify market trend and competitor trend quickly reducing time and efforts significantly. ### 8. Intuitive Platform Packed with Smart Tools **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2025 **What do you like best about Contify?** Contify stands out as an intuitive and AI-powered platform that simplifies competitive research while continuously evolving to offer new possibilities. Its advanced machine learning capabilities provide comprehensive insights—not just into competitors, but across entire markets, products, and solutions. One of its key advantages is its adaptability; individual setups are easy to configure, and different departments or employees can leverage it separately for diverse projects and objectives. This flexibility makes Contify a versatile tool for businesses of all sizes. Another reason I would always recommend Contify is its ease of use. The platform is designed to be intuitive and user-friendly, ensuring that businesses and individuals can fully leverage its features without complications. Just like any other product—if it's too complex, users won’t engage with it. Contify removes that barrier by making its tools accessible and straightforward. What truly sets Contify apart, however, is its exceptional customer support. The team is highly responsive and open to customized solutions, ensuring users receive tailored experiences that align with their specific needs. Compared to other platforms, this level of individualized attention is a major differentiator. Compared to trials with other platforms, I am still happy and would always choose Contify. Its combination of innovation, ease of use, and outstanding customer support makes it the preferred choice for competitive research. If you’re looking for a dynamic platform that optimizes competitive insights and offers a seamless user experience, Contify is an outstanding choice. **What do you dislike about Contify?** I don’t have any specific dislikes about Contify—it’s an intuitive and comprehensive platform that delivers valuable competitive insights with ease. If anything, I wish it were even more automated, but I believe the team is actively working towards this goal. Their continuous improvements and commitment to innovation make Contify a standout choice, and I’m confident that future updates will further enhance its capabilities, making competitive research even more effortless. **What problems is Contify solving and how is that benefiting you?** Contify provides a comprehensive understanding of markets, regulations, and legal landscapes, making it an essential tool for staying informed in a rapidly changing business environment. Its insights into capital investments, emerging technologies, and competitive movements empower users to make strategic decisions with confidence. By offering a streamlined approach to gathering and analyzing information, Contify simplifies the process of tracking industry trends and identifying opportunities. Its advanced AI-driven capabilities ensure that users receive relevant and timely intelligence, helping businesses stay ahead of the curve. For anyone needing clarity on market dynamics and competitor strategies, Contify is an invaluable asset that enhances decision-making and business foresight. ### 9. One stop portal to access required industry information! **Rating:** 5.0/5.0 stars **Reviewed by:** Mandar G. | Business Architect, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about Contify?** The curated newsletter options are extremely user-friendly. Filtering relevant news using the available filters is straightforward and efficient. News articles are organized and prioritized according to our preferences. Additionally, the support from the Confity team has been excellent—they respond promptly to our queries and are quick to accommodate our requirements. The platform saves us valuable time by delivering only the most relevant updates. Its intuitive design makes it accessible for all team members, regardless of technical expertise. Overall, our experience has been good, and we look forward to continuing this valuable partnership. **What do you dislike about Contify?** At this moment there is nothing specific i dont like. **What problems is Contify solving and how is that benefiting you?** Easier to gather information from web instead of browsing thru multiple websites. ### 10. Contify is definitely helpful for anybody working in pharma CI space **Rating:** 4.0/5.0 stars **Reviewed by:** Tripti K. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2025 **What do you like best about Contify?** Its AI feature, although I used Beta version but I was intrigued by the idea. **What do you dislike about Contify?** Its not very easy to navigate for beginners, you need sometime to get accustomed to it **What problems is Contify solving and how is that benefiting you?** For me its is saving time to keep track of competitors and their news as it aggregates all to one place according to my need. The newsletter feature is also beneficial as I have used it in my past organization. The AI feature to create summaries is definitely time saver. ### 11. Helps us track and identify information and events **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2025 **What do you like best about Contify?** The UI is well designed. It's simple and easy to use. It's the best tool I could find for our team to track and identify news and other information to understand what is going on in our industry. The support team is very responsive to any issues. The price is competitive. **What do you dislike about Contify?** There are some features missing that would make it easier for teams to use and collaborate. **What problems is Contify solving and how is that benefiting you?** We follow many industries and 100's of companies and topics. This is the only platform that could handle this need. It's very easy for us to aggregate information and share with many others across the global company (licensed users and non-licensed users). ### 12. Engagement experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2025 **What do you like best about Contify?** I really appreciate the SaaS team’s proactive engagement and consistent follow-up. Even though we’re not ready to move forward with the software at this stage, the support has been excellent. **What do you dislike about Contify?** We really value the team’s effort and follow-up. The main reason we haven’t proceeded is that the bundle is more comprehensive than our current requirements, which makes the pricing higher than what we’re prepared for. **What problems is Contify solving and how is that benefiting you?** The software consolidates relevant information in one place and saves me the effort of searching for market intelligence across multiple sources online. ### 13. Contify a go-tool in our workplace **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** September 02, 2025 **What do you like best about Contify?** Creating personalized dashboard with information as needed for specific projects. **What do you dislike about Contify?** The AI summary is very long and can be reduced highlighting major points of the article. **What problems is Contify solving and how is that benefiting you?** Using it has increased project efficiencies as most of the major competitor intel comes here itself. ### 14. Comprehensive competitive and market intelligence solution with robust AI features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2025 **What do you like best about Contify?** I have been using Contify for more than 1 year, and it has proved to be a great investment for gaining the right intelligence insights to support our sales and strategy efforts. We get detailed and specific insights on the key accounts in which we’re engaging in deals, helping improve relevancy in sales pitches and efforts. All the strategic information on key accounts, such as their partnerships, new product launches, M&As, and more, are delivered with quick summaries directly as alerts. One specific capability that I really liked is posts and insights from key executives LinkedIn activity is also provided, helping to engage with accounts at both business and individual levels. We are also monitoring our competitors, and the highly contextual AI insights that can be accessed on the platform make it very easy to stay on top of each development without much effort. Capabilities in tools make it very easy to collect as well as analyze intelligence data. Features and content are much more powerful, as compared to Crayon. The support team at Contify always provides timely responses and is always there to help. **What do you dislike about Contify?** Not faced any major issues as of now. Platform has a learning curve of its own since there are so many features available. Earlier, we faced the issue of less adoption outside our PMM org for the platform. It used to be primarily end deliverables like newsletters and battle cards, which were consumed. However, Contify released a chatbot, which increased the adoption of multiple teams since they can get the answers quickly now and don’t have to pass through the learning curve. **What problems is Contify solving and how is that benefiting you?** Contify provides us with up-to-date, highly relevant account and market insights that usually require a lot of time for collection and synthesis. These help us stay on top of market developments to support strategic planning, and the account insights help our reps engage confidently in deals with relevant personalization pointers ### 15. Best tool for Analysts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2025 **What do you like best about Contify?** All the needed news at one place, which allows for easy analysis. **What do you dislike about Contify?** More tagging of news can be done and summary option of news can be small. **What problems is Contify solving and how is that benefiting you?** Easy analysis of market news at one place thus saving time. ### 16. Strong AI for sharper and function-specific insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Contify?** Keeping track of our competitive Ad-tech software space, especially tracking competitors, our partners, and key customers, was a challenge for us to do at scale. We needed a structured way to monitor everything from press releases and product launches to website changes, competitor reviews, and industry events. We tried Contify, and it made this process much more efficient. The AI features, in particular, proved to be a game-changer; insights that took days to gather and deliver were now done in minutes. **What do you dislike about Contify?** There isn’t much to dislike, team was very supportive in setting the platform for us. Once it's running smoothly, the intelligence it delivers is clean, reliable, and actionable. **What problems is Contify solving and how is that benefiting you?** It provided visibility into potential opportunities to participate in conferences, pitch more relevant offerings to customers, and benchmark ourselves against our competitors. Previously, monitoring these updates was a fragmented process, requiring us to gather insights from various sources. However, Contify now handles the heavy lifting by automatically pulling in updates, and presenting them as highly structured insights which is really easy to digest, thanks to the AI capabilities they have. ### 17. Contify helps in staying updated on critical developments across our market and industry landscape **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 11, 2025 **What do you like best about Contify?** I like how Contify helps us monitor different sets of companies of strategic importance, including competitors, customers, partners, and vendors, all in a single platform. The AI-driven insights that answer market intelligence questions of our different functions help in making influence of intelligence initiatives company-wide. Additionally, AI Chat interface enables to get answers instantly on the stored intelligence data, with pristine accuracy. This makes it very easy to get context-rich answers. **What do you dislike about Contify?** Not much, but I'd like more AI automation to be introduced. **What problems is Contify solving and how is that benefiting you?** It eliminates the need of manual monitoring, research, and analysis. By utilzing Contify, our business teams, including sales, strategy, and marketing are able to stay on top of key trends and make better decisions. It helps in saving a lot of our analyst hours that can be utilized for better activities. ### 18. Helping me in knowing market trends quickly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** September 02, 2025 **What do you like best about Contify?** One stop place for all major world news and market intel **What do you dislike about Contify?** Repeated same news from different sources seen. **What problems is Contify solving and how is that benefiting you?** Market information, Web scrapping ### 19. Excelente source of information **Rating:** 5.0/5.0 stars **Reviewed by:** Javier A. | Channels and Partners Director, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2025 **What do you like best about Contify?** Updated source of information, trusty and sorted **What do you dislike about Contify?** Some time the platfom has too much information. But at the end is good. **What problems is Contify solving and how is that benefiting you?** Information about my competitors, customers and partners ### 20. Quality of data has been improved and meets our needs accordingly. Customer support is good **Rating:** 4.5/5.0 stars **Reviewed by:** Aishwarya B. | Scientific Data Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2024 **What do you like best about Contify?** The UI, the response on Queries and API integration **What do you dislike about Contify?** Need lika a parameter to see if contify is covering everything they can and providing the best **What problems is Contify solving and how is that benefiting you?** Oncology News and Immunology news is being covered ### 21. Contify our organizations source for market intel **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** September 02, 2025 **What do you like best about Contify?** Market and firm intel at one place making it easy. **What do you dislike about Contify?** There are a lot of filters to chose from **What problems is Contify solving and how is that benefiting you?** Instead of visiting lot of websites for intelligence, Contify brings all that in one place. We use it for competitor intel and market intel. ### 22. Contify increased efficiency of our market research 10X. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2025 **What do you like best about Contify?** All market updates at one place helps increase efficiency. **What do you dislike about Contify?** More issues can be added to improve the tagging of news. **What problems is Contify solving and how is that benefiting you?** Instead of looking of competitor news on different webisites, Contify brings all the news at one place. This is biggest and best usage of Contify. ### 23. Very good service and excellent customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Gianvito P. | Assistant Professor, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Contify?** Easy to integrate, easy to use. The customer support is excellent and ready to provide alternative solutions. **What do you dislike about Contify?** Some data are not directly accessible via APIs, but customer support is ready to offer alternatives and to collect feedback for further improvements. **What problems is Contify solving and how is that benefiting you?** Providing public news about companies ### 24. Confify User Feedback **Rating:** 4.5/5.0 stars **Reviewed by:** Gareth T. | Global Leader Market Intelligence, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2025 **What do you like best about Contify?** At a Corporation we found Contify very good. Once set up and tuned we could see that it would save use time and resources. **What do you dislike about Contify?** Nothing, obviously the system needs time to learn. **What problems is Contify solving and how is that benefiting you?** It speeded up the process of gathering and distributing data inside the company. ### 25. Very strong newsletter feature and tagging capability **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2025 **What do you like best about Contify?** - Ability to structure our requirement - Degree of customization for creating custom slices/data layers - Agility to quickly work on feedback and request - Ease of writing custom search queries - Pretty simple UI for quick learning - Super responsive analysts **What do you dislike about Contify?** Would be better if platform can pull data on few niche sources and topics **What problems is Contify solving and how is that benefiting you?** Creating and distributing custom newsletters ### 26. Contify can help you in finding out important business information **Rating:** 4.0/5.0 stars **Reviewed by:** Sam R. | Senior Sales Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2024 **What do you like best about Contify?** First of all, data is the modern game-changer so you must know what's going on in your industry, what your competitors are doing, and how you can keep your business up-to-date with the evolving trends. So the best thing is that Contify provides accurate information about new trends, that assist us in the right decision-making. Plus it's easy to integrate with your existing systems. This makes my every day a good day to start. **What do you dislike about Contify?** Using Contify is a bit difficult because of the complex terminologies they use, but that's nothing to worry about. I learned all that in 2 days. Plus, they need to work a bit on their customer support as well. **What problems is Contify solving and how is that benefiting you?** 1) Data Collection: Contify is helping us collect up-to-date and relevant data for our industry 2) Data Processing: It provides well-structured information to find the required data 3) Data Distribution: With the help of AI, it distributes information according to the business context and stakeholders’ roles, functions, and objectives ### 27. CI use case **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** April 01, 2025 **What do you like best about Contify?** Contify streamlines AI-driven newsfeed curation, delivering real-time, noise-free insights. With smart filtering, customizable feeds, and seamless integrations, it’s a must-have for competitive intelligence and market **What do you dislike about Contify?** Nothing. I like everything about the platform **What problems is Contify solving and how is that benefiting you?** Effort saving, sources ### 28. Product and Demo Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Himashu M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Contify?** To begin with, the Sales team gave us an extremely thorough demo. The Product is built with with great insight into what a Marketing/Sales/BD professional would need to accomplish their goals. It is not just some AI generated content, there is real intelligence from credible sources that one can actually use. Would highly recommend the product to anyone seriously considering Market Intelligence as a tool for growth. **What do you dislike about Contify?** Nothing much really...the UI could be a bit more intuitive. **What problems is Contify solving and how is that benefiting you?** It provides us credible information on the market and competion ### 29. Very good **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Contify?** Customer support and resolving issues in a timely manner. **What do you dislike about Contify?** My role is mostly related to flagging issues to Contify, so I haven't had any bad experiences. **What problems is Contify solving and how is that benefiting you?** Having access to a large amount of news stories so we can track company updates. ### 30. Convenient competitors newsfeed **Rating:** 3.5/5.0 stars **Reviewed by:** Xenia B. | Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Contify?** Automated newsfeed covering competitors and industry news, product updates, events. Understandable interface. Convenient and detailed filtering. **What do you dislike about Contify?** Competitors secondary research and additional analytics was not so good. While being introduced to the platform and while constaructing the scope we were't informed that there's a special secondary research team available. Could't negotiate what's doable and what's not. Ended up with high expectations and a result which was not usable due to the time delays and incompleteness. **What problems is Contify solving and how is that benefiting you?** Stay up to the industry and competitor's news. **Official Response from Sara from Contify:** > Hey Xenia! Thank you for sharing your feedback with us. While we’re glad you found our automated newsfeeds and the platform's interface valuable, it sounds like we missed the mark in communicating effectively and setting the right expectations regarding our secondary research capabilities. We want to assure you that we're taking tangible steps to improve it in the future. Our team is highly committed to not just meeting but exceeding your expectations to ensure you gain maximum value from Contify. Thank you once again for your valuable feedback. ### 31. It's definetly useful and helps genereate strategic insights **Rating:** 4.0/5.0 stars **Reviewed by:** Yash W. | Associate SEO Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Contify?** Strategic insights. Helps analyse strategy across corporate, product, marketing and sales. **What do you dislike about Contify?** UI UX not being too modern to use. More AI Powered Innsights needed **What problems is Contify solving and how is that benefiting you?** Helping me conduct a thorough and detailed competitor analysis. ### 32. Contify: Efficient Intelligence Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2024 **What do you like best about Contify?** Contify excels at aggregating vast amounts of data into actionable insights. Its customizable dashboards and alerts are timely, informative and enable sound implentation. The platform's user interface is intuitive, making navigation and analysis efficient. **What do you dislike about Contify?** Data accuracy can sometimes be inconsistent, requiring manual verification. Advanced analytics and visualization options could be expanded. Customer support opportunity and response time might be improved for critical issues. **What problems is Contify solving and how is that benefiting you?** collating and filtering public data ### 33. Efficient and effective system with a supportive team **Rating:** 4.0/5.0 stars **Reviewed by:** Aiden H. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Contify?** The way in which the team engages with us on a regular basis and makes the system fit our specific needs **What do you dislike about Contify?** On an occaisional basis an news story is captured and sent through as new **What problems is Contify solving and how is that benefiting you?** Keeping us up to date on any relevant stories from competitors that we are required to track in a timely manner. **Official Response from Sara from Contify:** > Hey Aiden! Thanks for appreciating our team's engagement and customization efforts. We’ve noted your input regarding occasional duplicate news stories and are continuously working to enhance our algorithms to ensure the highest level of accuracy. It's also good to know that Contify is helping you stay up to date on relevant competitor stories. Delivering timely and valuable insights tailored to your specific needs is our top priority. ### 34. Very good customer service; room for improvement in the user interface and feature implementation. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Contify?** What I appreciate most about Contify is the fantastic support from their team. We've built a great connection with the service providers, and they always go the extra mile to help us with our needs and ideas. Their commitment to keeping customers happy is impressive, and it's made a big difference in our experience with Contify. **What do you dislike about Contify?** The platform's user interface could use some improvement in terms of UX/UI. It can be a bit tricky to navigate when you start, but we do value the support we receive. A more intuitive interface would definitely enhance the overall experience. Additionally, it takes some time to grasp how the platform functions, and new feature rollouts can be a tad slow. **What problems is Contify solving and how is that benefiting you?** By consolidating market insights in one place, it saves us time. Its quick access to key data points in articles is a huge time-saver. Additionally, the taxonomy tree helps us filter information for different business areas, enhancing efficiency and decision-making. ### 35. IPG **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** January 24, 2024 **What do you like best about Contify?** All your news is delivered to you in a nice curated format. You couldn't ask for a better support team. Swati, Nitish, & Gordon are always available when needed. **What do you dislike about Contify?** You have to be technically savvy to build the taxonomy. Not a dislike, just a small challenge for me. Thankfully, Swati & Nitish always have the answers & support me in all ways. One dislike is the news is not in real time. It seems to be a day behind. **What problems is Contify solving and how is that benefiting you?** It provides a one-stop shop for all our industry news needs. **Official Response from Sara from Contify:** > It's fantastic to know that our Curated Newsfeed brings you value and that we're your go-to source. Thanks for letting us know how you feel about the taxonomy builder; optimizations are planned in the future to enhance your experience further. As for the timing of the news, we can adjust your settings for real-time updates. Our crawlers are designed to gather information as quickly as five minutes or up to twelve hours after it's posted. Your input is invaluable, helping us make our M&CI platform even better. Thanks again for taking the time to give us your feedback. ### 36. Experience with Contify **Rating:** 4.0/5.0 stars **Reviewed by:** Sonakshi M. | Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2024 **What do you like best about Contify?** Super responsive and always happy to help out. **What do you dislike about Contify?** Can increase their capabilities and enhance the tool to track & monitor other aspects of data. **What problems is Contify solving and how is that benefiting you?** Helping us track a lot of data and also keep an eye on potential crisis. **Official Response from Sara from Contify:** > Hi Sonakshi! Thrilled to hear you've had a great experience with Contify! Our team loves to be on their toes, always ready to assist. We hear you on expanding our capabilities. There's always room to grow, and we're always developing new ways to bring more value to your data tracking and monitoring needs. Knowing that Contify helps you stay on top of a lot of data and potential crises reassures us that we're on the right track. Thank you so much for your review. ### 37. Worth it with all the customisation options and targeted secondary research **Rating:** 4.0/5.0 stars **Reviewed by:** Kameswara Rao V. | Business Partner, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Contify?** Targeted secondary research and allowing to look into multiple sources on a single platform which can be customised according to my personal needs **What do you dislike about Contify?** To get most relevant data and cover wide range of data, the model needs to be trained extensively and frequently. **What problems is Contify solving and how is that benefiting you?** Cut down my time required while doing secondary research. Showcasing almost every new on a single screen for a particular disease or topic i choose ### 38. Good experience **Rating:** 5.0/5.0 stars **Reviewed by:** Yogesh K. | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2024 **What do you like best about Contify?** - Good customer support and timely query resolution - Using it on a daily basis and data is upto the mark - Easy integration with our system and new features are also easier to add to current stack **What do you dislike about Contify?** - Manual interference is required in data quality check **What problems is Contify solving and how is that benefiting you?** - Triggers tagging: good accuracy in trigger tagging & reducing time - Collating data sources **Official Response from Sara from Contify:** > It's great to hear you've found good value in our integrations and tagging accuracy. Regarding manual data checks, we need them to ensure the highest level of accuracy. However, we've taken note of your comments and are continuously working on refining our algorithms to boost automation. Thanks for sharing your thoughts with us through your review. We truly value your feedback. ### 39. Great for automation scans of what our competitors are doing, but not great for analysis **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Contify?** It will pick up any changes on websites of our competitors and partners. As well as allowing us to input our field intelligence. **What do you dislike about Contify?** It is not easy to analysis the data that is in there. There is also a lot of noice that happens. I don't have full control over what is being tracked or even how to see what is being tracked. **What problems is Contify solving and how is that benefiting you?** We didn't have a great way to see what changes our competitors were making to their website or what content they were putting out. **Official Response from Sara from Contify:** > Hey there! Thanks a lot for your honest feedback on Contify. It's great to hear that our tool helps you keep an eye on competitor and partner website changes – that's exactly what we aim for! Regarding analysis and noise issues, we can help you refine your taxonomy and custom tags to ensure that our platform works better for you. Rest assured, we take your feedback seriously. Our upcoming updates will definitely help streamline how you track and analyze data, making sure you get the insights that matter, minus the hassle. ### 40. A very useful and broad platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Contify?** You can find all the relevant info very quickly. The titles are crispy and look & feel are clean and easy to scroll **What do you dislike about Contify?** Generally, I like the platform. I have not noticed anything yet to dislike **What problems is Contify solving and how is that benefiting you?** It provides a good overview. But important is to identify the right keywords **Official Response from Sara from Contify:** > Glad to hear that you find our interface intuitive and easy to navigate. Thanks for your lovely review; it fuels our continuous efforts to improve and enhance our platform to provide even better insights. ### 41. Class-leading Market Insights! **Rating:** 5.0/5.0 stars **Reviewed by:** Sundeep M. | Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Contify?** Contify has played an essential role in enhancing our sales team's ability to stay up-to-date with the latest market developments and track our competitors effectively. By leveraging the platform's capabilities, our competitive intelligence strategy has become more comprehensive, and we can now obtain a detailed overview of our key customer accounts. The noise-free insights that we receive enable our sales teams and key account managers to access vital information quickly, which has dramatically improved our decision-making process. Moreover, Contify's newsletters have facilitated the rapid and efficient distribution of critical information to our internal teams. Additionally, the exceptional support from the Contify team is always available to assist us with any issues we might be facing, and their responsiveness is impressive. They consistently go above and beyond to ensure that our experience with their platform is seamless. **What do you dislike about Contify?** There is nothing that I can point out as a dislike. The product has an advanced set of features, and the team is constantly refining the product and adding new features. **What problems is Contify solving and how is that benefiting you?** We were faced with the daunting task of assimilating a vast amount of information, and as a result, we occasionally overlooked critical details. However, since implementing the Contify platform, this has become a non-issue. We can now effortlessly monitor key customer accounts and their subsidiaries across various locations, and the platform captures all relevant news associated with them. ### 42. Amazing support, very good data coverage **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2023 **What do you like best about Contify?** Even before the contract signing and onboarding, we were thoroughly informed and advised on all the matters of interest to us. Despite being a big company, they are flexible and willing to work with the customer to find win-win solutions. After the onboarding, every time we had questions or needed help, we were offered prompt support. Contify is among the few companies where you really feel valued as a client (no matter the size of your company) . If there are any limitations or areas that they don't cover yet, they are upfront about that, but at the same time, they do their best to find a solution. **What do you dislike about Contify?** We have been collaborating for six months now and we haven't found any downside yet. **What problems is Contify solving and how is that benefiting you?** Contify is for us a source of up-to-date and real-time information spanning multiple sectors, industries, and topics, that we select, curate, expand, and deliver to our audience in various formats (Insights, Reports, News, etc). ### 43. Excellent service and great product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Contify?** The service is superb. I can get what I want hussle free. **What do you dislike about Contify?** The platform search function is a little bit challenging for non-tech people to manage independently. **What problems is Contify solving and how is that benefiting you?** Understanding the market and competitors **Official Response from Sara from Contify:** > Hey! Super happy to hear you're loving Contify and that our product hits the mark. Got your point on the search function being a bit tricky for the non-tech crowd. We're on it, simplifying and tweaking to make sure everyone finds what they need smoothly. It's also great to know we're helping you get a solid grasp of the market and your competitors. That's the goal, and your feedback helps us keep improving. Thanks a ton for taking the time to share your thoughts. ### 44. Good **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about Contify?** Exhaustiveness of research for the given search tring. **What do you dislike about Contify?** Sometimes the platform picks up some noise **What problems is Contify solving and how is that benefiting you?** Helps in news scrapping **Official Response from Sara from Contify:** > Hey! Thank you for sharing your feedback. This is important for us. To be honest, this rating has surprised us. We usually receive very high ratings, especially for the quality of newsfeed content. We use this as our key differentiating factor among all the competitors. Since this comment was added with an anonymous identity, we cannot determine the reason for the rating. We’d appreciate it if you could please reach out to your account manager/POC and share your specific feedback. It will help us improve the platform. Looking forward to your response. ### 45. Comprehensive and detailed coverage of Indian companies. **Rating:** 5.0/5.0 stars **Reviewed by:** Prasanna R. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Contify?** Contify’s company profile feed gives us detailed information on various parameters like name, business activity, websites, business descriptions, directors, charges, etc. This has helped us become a very comprehensive source of information for Indian companies. It is a pleasure to deal with Contify’s team. The team is extremely helpful, cooperative and not to mention are tech savy to come up with unique solutions to business problems. **What do you dislike about Contify?** We have been associated with Contify since 2013 and there is nothing that can be disliked about their service offering or their team. **What problems is Contify solving and how is that benefiting you?** Contify helps us to collect detailed company information from the Ministry’s website. This has helped us to pass on technical/operational issues to Contify to solve while we can better focus on solving our client’s business information needs. ### 46. A Critical asset in our competitive intelligence arsenal **Rating:** 5.0/5.0 stars **Reviewed by:** Vinod B. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2023 **What do you like best about Contify?** We used to manually curate essential insights in an email and send them to stakeholders in our organization. This was time-consuming, and we could not capture all relevant insights. Contify’s newsletter manager is intuitive, and we can easily curate essential market insights and send them organization-wide. The white-labeling feature and the ability to customize the newsletter are bonuses for us. **What do you dislike about Contify?** While the newsletter manager is easy to use and powerful, we would like to see more enhancements that enable us to exercise even finer control over certain aspects of the newsletter. **What problems is Contify solving and how is that benefiting you?** Contify is a vital part of our competitive intelligence efforts. The newsletter enables our teams to keep abreast of important developments in the markets we track. ### 47. Contify provides all the relevant news in my inbox on time **Rating:** 4.5/5.0 stars **Reviewed by:** rahul p. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2023 **What do you like best about Contify?** There are minimal to no miss-outs and has led to efficency in our team **What do you dislike about Contify?** Generative AI can be used in the news synthesis **What problems is Contify solving and how is that benefiting you?** Human time that was going in the news collation has reduced significantly ### 48. Contify is an invaluable tool. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Contify?** Contify is an excellent platform for monitoring competitive developments within our therapy areas, and keeping our organization informed and up to date. **What do you dislike about Contify?** The dashboarding features could be further developed by incorporating 3rd party datasets to make the tool more complete. **What problems is Contify solving and how is that benefiting you?** Contify shines best at being able to customize searches of interest, track competitor news, and keep key decision makers informed for better outcomes. ### 49. Satisfactory **Rating:** 5.0/5.0 stars **Reviewed by:** Puneet D. | Corporate Communications Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Contify?** The team is very responsive and gets the work done as requested. I recently took over the morning news alerts but have never faced any difficulty managing things with the team. They are very supportive and understanding. **What do you dislike about Contify?** Since the team has been doing this for a long time, it would be very useful if they try to gain an understanding of the requirement. This will allow us to focus on further improving our output. **What problems is Contify solving and how is that benefiting you?** Contify is helping CII curate relevant daily news for its members and share it with them in a timely, presentable manner. ### 50. Essential for an effective competitive intelligence strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Urmila B. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2023 **What do you like best about Contify?** If I had to sum it up, the extensive coverage and the ease of distribution of critical information are major selling points for us. There are no more gaps in coverage, and I can say that our CI strategy is now robust. **What do you dislike about Contify?** At this point in time, there are no dislikes. The platform and its various integrations provide a lot of value for our end-users and stakeholders. **What problems is Contify solving and how is that benefiting you?** We had a major issue with gaps in coverage, and many critical news and market updates still needed to be included. Contify has effectively plugged that gap and we never miss out on important information anymore. ## Contify Discussions - [What is Contify used for?](https://www.g2.com/discussions/what-is-contify-used-for) - 1 comment - [View Contify pricing details and edition comparison](https://www.g2.com/products/contify/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-22+14%3A48%3A56+-0500&secure%5Bsession_id%5D=39bfc6c3-2514-4aab-8299-903b28279c1f&secure%5Btoken%5D=e58498abcc8e5755cd3410c2d07e8509274afd1f5a422913f1fa8c4353ff3a36&format=llm_user) ## Contify Features **Platform Basics** - Centralized Platform - Web Tracking **Media Channels** - Online Media **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Advanced Data Collection **Data management** - Data repository - Natural Language Processing (NLP) - Data quality - Automation - Data structuring **Agentic AI - Website Change Monitoring** - Autonomous Task Execution - Adaptive Learning - Decision Making **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Platform Data** - Product Details - Customer Feedback & Reviews **Geographic Coverage** - Local Media - National Media - International Media **Segment Trending** - Web - Social - Benchmarks **Functionality** - Customized Datasets - Customer support - Real-time data - Complete datasets - Compliance - Plug-ins **Platform Content ** - Battlecards **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Analysis** - Custom Dashboards - Reports - Integrations **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance ## Top Contify Alternatives - [Klue](https://www.g2.com/products/klue/reviews) - 4.7/5.0 (436 reviews) - [Crayon](https://www.g2.com/products/crayon-crayon/reviews) - 4.6/5.0 (385 reviews) - [Kompyte](https://www.g2.com/products/kompyte/reviews) - 4.3/5.0 (100 reviews)