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Crayon

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385 reviews
  • 1 profiles
  • 3 categories
Average star rating
4.6
Serving customers since
2015
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Crayon Reviews

Review Filters
Profile Name
Star Rating
292
89
2
1
1
Michael S.
MS
Michael S.
Sr. Enterprise AE at Outreach
12/11/2025
Validated Reviewer
Review source: Organic
Incentivized Review

Seamless Competitive Analysis tool with Intuitive AI

I love Crayon's awesome UI. It integrates smoothly with my sales execution tool, Outreach.io, making it easy to access information right from where I work every day. The interface is great and easy to use, while its AI capabilities are strong. Crayon is AI Native and offers a user-oriented workflow, which was a key reason for us moving some capabilities from Seismic to Crayon. The initial setup was very intuitive, and we easily hosted trainings for our team.
Mark K.
MK
Mark K.
07/29/2025
Validated Reviewer
Verified Current User
Review source: Organic

Crayon provides the foundation for a cross-functional CI program!

I've been using Crayon now for a little over two years and absolutely love it! What started as simple enablement with battlecards has transformed into a cross-functional competitive program across an organization with 1,500+ employees across multiple functions. We've started to use Crayon for everything from enablement to automated market updates and alerts, and even voice of the customer insights through their SPARKS feature and Gong/Salesforce integrations. I've already referred Crayon to a few friends and plan to anytime I can!
Arnav S.
AS
Arnav S.
07/24/2025
Validated Reviewer
Verified Current User
Review source: Organic

Crayon is the backbone of our CI program

Crayon makes it easy for admins to build competitor battlecards and newsletters using the built-in templates. It is also a great tool for CI professionals to monitor competitive developments through Insights and automate research with Sparks. The newly launched Slack integration with AI Answers is a welcome feature that makes it super easy to ask questions about a competitor within the flow of work. Our Customer Success Manager is also extremely supportive and always available to help troubleshoot any issues or brainstorm ideas to drive engagement with the platform.

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HQ Location:
Boston, Massachusetts

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@Crayon

Crayon is on a mission to help companies compete better.

Crayon is the competitive enablement platform that helps B2B SaaS companies win more head-to-head deals. With Crayon, product marketers, compete pros, and sales teams get real-time insights — from across the web as well as from buyers, sellers, and deals — turning competitive pressure into revenue opportunity.

Details

Year Founded
2015