The Sparks functionality is pretty nice. Does a decent job at contextualizing intelligence. Crayon is also known for their website update tracking tool. This is a very competitive feature.

I love Crayon's awesome UI. It integrates smoothly with my sales execution tool, Outreach.io, making it easy to access information right from where I work every day. The interface is great and easy to use, while its AI capabilities are strong. Crayon is AI Native and offers a user-oriented workflow, which was a key reason for us moving some capabilities from Seismic to Crayon. The initial setup was very intuitive, and we easily hosted trainings for our team.

I've been using Crayon now for a little over two years and absolutely love it! What started as simple enablement with battlecards has transformed into a cross-functional competitive program across an organization with 1,500+ employees across multiple functions. We've started to use Crayon for everything from enablement to automated market updates and alerts, and even voice of the customer insights through their SPARKS feature and Gong/Salesforce integrations. I've already referred Crayon to a few friends and plan to anytime I can!