Top Free Market Intelligence Software

Check out our list of free Market Intelligence Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Market Intelligence Software to ensure you get the right product.

Results: 33
(4,256)4.4 out of 5
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ZoomInfo Powered by DiscoverOrg combines the world’s most comprehensive business database with best-in-class technology to fuel your go-to-market strategy from start to finish, and provide an accurate, 360-degree view of customers, prospects, and opportunities. With robust features and integrations seamlessly incorporated into your workflows, the company is on a mission to deliver MORE. More leads for sales and marketing teams. More closed deals for sales organizations. More efficiency for opera

Michael R.
I like the access to the vast database of contacts that allows the opportunity to get more numbers, emails, and company information. Read review
Contact data accuracy, contact, lead, and account enrich capabilities. Read review
(1,956)4.6 out of 5
Optimized for quick response

Adapt is a global B2B contact and company database provider across multiple industries. Adapt has 300,000+ users and 100 million business contacts, including industry-specific company database and contact information such as job title, direct dial, and email addresses. Adapt is a unified sales accelerating platform with the industry-leading products Lead Builder, Prospector and Engage. With robust CRM integration and chrome extension, Adapt’s database enables sales representatives, marketing l

The app is fast, well-made and convenient. Read review
Marko T.
I can find every email without problems and everything. Read review
(705)4.3 out of 5
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InsideView helps businesses drive rapid revenue growth by empowering business leaders to discover new markets, target and engage the right buyers, and manage customer data quality. Our AI-based B2B data and intelligence platform delivers the industry’s most relevant and reliable buyer signals and, combined with InsideView’s data expertise and best-in-class customer support, is trusted by the world’s best performing companies.

Jeff S.
Inside View works very well with Microsoft 365 Dynamics. This is a great lead generation tool and pairs well with our CRM. Inside View has done a... Read review
Adrian B.
Insideview provides us with integration to our CRM, and includes email address info in their profiles. There are also some cool alert features... Read review
(1,004)4.5 out of 5
Entry Level Price:$0

Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.

SEMrush is a highly useful marketing service for any specialist, as it allows the implementation of robust strategies, which enable to capture the... Read review
Its workflow from content research to creation saves me a lot of time. Read review
(313)4.8 out of 5
Entry Level Price:$0 5 Credits

UpLead is a B2B prospecting platform that provides the highest quality B2B contact & company data. Features include: real-time email verification, worldwide contacts in over 200 countries, 50+ search criteria, technology tracking, account based marketing, competitor intelligence, email pattern intelligence, social profile links, Salesforce & 12 other CRM integrations, robust API and more.

Gary M.
Price, and ease to work and integrate with other tools. Read review
Price is very affordable and easy to use Read review
(493)4.4 out of 5

Today’s top sales orgs know the value of better data—smarter scoring, better routing, and more revenue won. Clearbit automatically updates your sales records with accurate, verified company and contact data. With best-in-class data at your fingertips, you’ll have better insights into your prospects and more time to connect with them. Better data also means better targeting: Set up smart lead scoring and segmented lists, so you always reach out with the right message. Plus, get alerts when key

The fact that you can easily connect with any of your prospective leads and get decent results at a nice price, is pretty much the best thing about... Read review
Matthew H.
The information provided is very accurate, and also allows users to find additional contacts, together with LinkedIn profiles to obtain essential... Read review
(282)4.5 out of 5
Optimized for quick response
Entry Level Price:$0 /month

Lead411 provides the most comprehensive and accurate information about contacts and companies available in the marketplace. Through targeted filters, and sales intelligence data points, customers are able to view complete contact data profiles and find growing companies that are more likely to be in a buying cycle for adding services/solutions. Our sales intelligence triggers are an easy way for you to filter for companies that make the most sense to reach out to. Sales Intelligence data

The contacts we get are more accurate and we even get cell phones! Read review
Easy to use and cost effective - also ability to get direct dials. Read review
(84)4.4 out of 5
Entry Level Price:$0 per month

As the most trusted platform for measuring online behavior, millions of people rely on SimilarWeb insights daily as the ground truth for their knowledge of the digital world. We empower anyone — from the curious individual to the enterprise business leader — to make smarter decisions by understanding why things happen across the digital ecosystem.

The user interface is superb, the way it lets you track your estimated traffic by channel against top competitors is also a great touch. The... Read review
(225)4.1 out of 5
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Prospecting should be fun and easy.  Sadly,  many sales reps hate prospecting. That's why we built LeadIQ.  LeadIQ eliminates the most annoying parts of prospecting,  helping sales reps get new deals with less work. The average sales rep only spends 1/4 of their time actually prospecting. That's because reps spend their days looking up prospects in Salesforce, researching them on the web, finding lead contact info, and doing manual data entry. That's not why you hired your sales team, it's not

i used lead iq as a sales development representative earlier this year with a trial that my company got us...the company i work at datadog was... Read review
LeadIQ is easy to use and has a number of great integrations with tools like LinkedIn Sales Navigator, Salesforce and Outreach. The ability to add... Read review
(40)4.8 out of 5
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AlphaSense is a revolutionary AI-powered search engine for market intelligence used by financial firms and corporations across industries and geographies. With more than 2,000 enterprise clients - including 70% of the world's largest investment firms and 50% of the S&P 100 - our mission is to enable knowledge professionals to acquire critical business insights and data with speed and conviction. AlphaSense’s search technology leverages AI and natural language processing to parse topics, co

AlphaSense's smart search saves time looking for quality case study examples. The tool allows you to bookmark, highlight and annotate specific... Read review
I like the interphase that easy to navigate. Customer service always accessible and very helpful Read review
(23)4.7 out of 5
Entry Level Price:$999 per month

OceanFrogs is a sales intelligence platform that allows you to go to market in a week or less. Intent data, Technology usage tracker, lead scoring to allow B2B marketers/sales to figure out their addressable market. OceanFrogs takes pride in providing international data (APAC, Japan, India, and the USA). We track more than 9000 technologies, 1000 intent topics, and more than 10 million companies worldwide. OceanFrogs provides search by teams, products, and services in a way that it brings th

The platform has features like tracking ex-user movements, decision maker intelligence, and techno graphics, which I found really useful. It also... Read review
(62)4.0 out of 5
Optimized for quick response

Today’s B2B organizations rely on accurate data to power their sales and marketing strategies -- KickFire's IP address intelligence™ translates IP addresses to companies and provides account-level firmographic data, such as industry, revenue, employee count, and more. B2B marketers can leverage this data to identify website visitors, personalize content, target ads, enrich forms, append CRM data, and other account-based marketing strategies. KickFire’s IP address intelligence and B2B firmogra

Adam H.
I like that I see what I need to quickly and easily Read review
Julie F.
KickFire is a fantastic marketing tool for three main reasons. First, KickFire gives me instant data on who's visiting not only our website but... Read review
(145)4.3 out of 5
Entry Level Price:FREE

About RingLead RingLead is a SaaS cloud-based data orchestration platform that offers a complete end-to-end suite of solutions to discover, clean, protect, enhance, segment, score, and route your CRM and marketing automation data. Since 2003 RingLead has helped solve the data challenges of Fortune 500, and other large, medium, & small enterprises across the globe. RingLead automates the way organizations conduct their most important data processes: - Deduplication - Normalization - Enri

I love the ability to define so many different rules when merging records (ie: taking the highest engagement stage, combining dependent fields... Read review
Calls can be diverted to your phone. It does not cost to make calls abroad. I do not have to use my personal phone to make calls. Read review
(14)4.6 out of 5
Optimized for quick response
Entry Level Price:$475/mo. Per Admin User

Our users spend more time analyzing information and less time search for it. Knowledge360® is the product of our 24 years of market and competitive intelligence experience. Our built in knowledge management functionality makes this the only M/CI software tool to automatically identify and tag all information added. Where does Cipher's Knowledge360® Shine? There are plenty of competitive intelligence software tools on the market, so what makes Knowledge360® different? Simply put, Knowledge36

Knowledge360 pulls in all of the news and updates on our competitors so I'm not searching through 20+ browser windows to get a sense of what's... Read review
Ryan S.
There is clearly a ton of power behind the suite of tools being offered. The hands-on training is invaluable. For anyone engaged in research,... Read review
(25)4.4 out of 5

SalesOptimize is a market intelligence company that uses deep web analytics to capture valuable data on businesses around the world, converting these insights into qualified sales leads. Identify your entire market opportunity with our self-serve, lead generation platform & uncover rich information about your potential customers to help you win deals more effectively. We also provide contact data for the decision makers you want to talk to, including company phone numbers & valid email a

Our inside sales team uses this tool on a daily basis. We find SalesOptimize to be key to our ability to reach out to ecommerce merchants quickly... Read review
(16)4.6 out of 5

AYTM is a market research automation platform and the secret weapon that drives agile innovation for some of the largest consumer brands and agencies in the world. Researchers are empowered to conduct sophisticated research with a click of a button from a powerful but easy to use interface - cutting down the time to insights from days or weeks to hours. This researcher powered, iterative approach to actionable insights collection improves competitiveness, speed to market and revenue. Run a fu

Francisco B.
Previously I used AYTM as a business account in my old job, I have resumed it because it is a growing company, it is an excellent tool that helps... Read review
Jamie B.
This product is excellent research automation and also a secret weapon that drives agile innovation of some largest consumer brands as well. Also,... Read review
(12)4.6 out of 5
Optimized for quick response

DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency, performance and results. Precisely target the right buyers, personalize your outreach, and drive more conversions. The DealSignal Data Platform provides access to 600M+ global companies and contacts with over 100 data points, including detailed account profiles, contact profiles, verified emails, corporate & direct phones, social URLs, and mailing addresses – all with 97%

My clients are targeting companies of all shapes and sizes in countries all around the globe. DealSignal was the only data company that... Read review
Mikhail B.
Speed is great (usually results are delivered under 48 hours), accuracy fully meets our expectations, # of available filters is good to satisfy our... Read review
(52)3.9 out of 5
Optimized for quick response

Powered by the Data Cloud, D&B Optimizer serves as the foundational building block for your sales and marketing alignment by delivering valuable business intelligence on more than 350 million business records and their corporate hierarchies. These records are curated from thousands of sources and are updated 5 million times a day providing you with the quality B2B data you need to increase productivity and organizational alignment, while enabling you to accelerate growth. D&B Optimizer

Eugene C.
It's easy to search for contacts in their database. Although they have limited contacts in my industry (healthcare, life sciences), it's obvious... Read review
Easy to search and export data. They also credit for any emails that bounce. That's about it. Read review
(43)4.7 out of 5 is the first and only AI-Powered sales intelligence platform that deploys custom-built algorithms to rank over 8 million international companies on their likelihood to expand. represents a brand new approach to marketing and business development by focusing on leads that are active buyers of goods and services: Growth Companies. Deployed by users in more than 15 countries, has transformed the lead generation process. The days of static, un-intuitive list building

David T.
The staff at Gazelle is terrific. They are very responsive and take feedback seriously for incorporating it into new features, UX updates, and... Read review
(8)4.4 out of 5
Entry Level Price:$129 5 Records Month

Lead Enrichment Engine by MARCOM Robot helps B2B Marketers and Sales Operations leaders get more intelligence about their prospects and customers, supplement lead scoring model and personalize marketing campaigns and sales cadences.

The "continuous data enrichment" feature was the reason to choose Marcom Robot. It works behind the scenes and every day the percentage of the... Read review
Cyrill S.
I am writing a quick review to speed the word about the guys who helped us tremendously during the COVID-19 crisis. Our budget was cut... Read review
(25)4.9 out of 5
Entry Level Price:$0 14 days free

Diffbot provides a suite of products built to turn unstructured data from across the web into structured, contextual databases. Diffbot's products are built off of cutting-edge machine vision and natural language processing software that's able to parse billions of web pages every day. Diffbot Knowledge Graph Diffbot's Knowledge Graph product is the world's largest contextual database comprised of over 10 billion entities including organizations, people, products, articles, and more. Knowledge

Ryo C.
Before using Diffbot, we considered building our own scraping system. This would have cost us at least 4 weeks of development time up-front and 1-2... Read review
Diffbot is powerful and simple to use. Users from basic to advanced levels of technical expertise can use Diffbot and extract content from the web... Read review
(2)5.0 out of 5

To provide the clarity of the B2B market to Sales & Marketing professionals the way it should be. At BizDirect, our top mission is to optimize the B2B selling process by leverage data and technology. We do this by the combination of our proprietary machine-learning algorithm and human researchers to comb through millions of data points in order to deliver you the right customers at the right time.

Nhat H.
The UI design is awesome and friendly. Everything was arranged in a reasonable way, very easy to find all the necessary information about a company, Read review
Diễm .
I can find the right list of target companies and download instantly. The list provides me company details from industry, business description to... Read review
(1)1.0 out of 5

Red Flag Alert is a business information database with records on every UK and Northern Ireland business. Red Flag Alert allows you to effectively assess the financial health of a business with detailed business reports, monitors any changes in circumstances in a business through real-time e-mail alerts, identifies and targets your ideal business prospects through an online search function with options for basic and advanced business demographics search.

Sarah A.
They've taken publicly available information and presented it in a way that's straightforward to use and their flag system is helpful and accurate. Read review
0 ratings

The CabinetM Enterprise Cabinet provides marketing and sales operations teams with the tools to collaborate around technology selection, implementation, performance, and strategy across teams and geographies. CabinetM quickly pays for itself as organizations reduce technology expenditures by using the platform to rationalize and simplify their existing technology stacks and increase revenue through better technology application and integration. The platform includes a marketing stack configurato

0 ratings
Entry Level Price:£39 0 NA Month

Endole Insight helps businesses truly understand data in innovative ways, using an authentic, connected software. By transforming the way businesses learn, Endole Insight provides companies with the tools they need to analyse, understand and act, helping you grow meaningful relationships with absolute confidence.

0 ratings

At People Data Labs we are building the largest and most accurate source of truth of people data. We provide a dataset of resume, contact, social, and demographic information for over 1.5 Billion unique individuals, delivered to you at the scale you need it. Sign Up for a Free API Key and start enriching profiles for free, no credit card required.

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The IndexBox Ai Platform combines the world's biggest statistical database and tools for market analysis and report writing. Our Platform can help you conduct market research and write a report using the most reliable data and AI-powered tools.

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The Insight Engine for Market and Competitive Intelligence Professionals. Are you drowning in information, but starved for insights? We can help with that. Our cloud-based solution transforms big data into digestible information and actionable insights. Now, you can make more confident business decisions today, for tomorrow.

0 ratings

Mirabel's Marketing Manager is a full-scale CRM and marketing automation software with email marketing, reporting and analytics, competitor analysis, and more. This full-suite software comes with website visitor tracking to identify anonymous website visitors and append demographic and contact data to leads. It also has a 50-million contact prospecting database to assist with generating sales and scoring leads. Mirabel's Marketing Manager also includes must-have digital marketing tools, includ

0 ratings

mnAI is a data platform that provides insight, research and due diligence on all unlisted companies in the UK. We hold 7.5bn+ data points on 7+m UK companies, applying a wide variety of machine learning algorithms and filters which enable users to access targeted information far more rapidly than is currently possible.

Top 10 Free Market Intelligence Software in 2021

  • ZoomInfo
  • Adapt
  • InsideView Insights
  • Semrush
  • UpLead

Learn More About Market Intelligence Software

What is Market Intelligence Software?

Market intelligence software gathers publicly available information about companies and individuals from a variety of sources, using it to create records or combining it with existing CRM data. Market intelligence software uses multiple sources of information to gather a broad picture of a company’s market, including customers, competition, and growth potential. This combined profile provides companies with a more complete view of current and potential customers, identifies market opportunities, and informs decision-making.

Unlike business intelligence software—which provides visibility into a company’s data to encourage data-driven decision-making for business optimization—market intelligence software focuses on gathering and combining specific sets of data to establish lists of likely prospects and determine the best means of outreach. Business intelligence platforms assist companies in analyzing data and revealing actionable insights to inform business strategy.

Key Benefits of Market Intelligence Software

  • Collects granular prospect data to populate contact records and target lists
  • Ensures quality and accuracy of mined data
  • Alerts users to changes in contact profile information

Why Use Market Intelligence Software?

Market intelligence software bolsters businesses throughout the data management process. This type of software helps collect and unify contact data to assist with strategic, operational, and tactical decision-making.

Data enrichment — Market intelligence software automatically enriches lead data from numerous sources by continuously refreshing contact information. Businesses can use these tools to enrich their contact data directly within their CRM and marketing automation software. If there is any missing information in contact records, market intelligence software can help fill in those missing gaps to assist in creating a complete, holistic view of a contact record.

Account prioritization — By leveraging market intelligence software, companies can better prioritize accounts via access to the most up-to-date contact information (e.g., personnel changes within a targeted account). Market intelligence helps businesses uncover more data, enabling salespeople to determine additional ways to reach contacts within accounts.

Data quality and integrity — Accurate, up-to-date contact information is crucial for the success of every sales and marketing campaign. Market intelligence software helps ensure a company’s data is verified in real time, resulting in less time and resources allocated to reaching out to unreliable leads. High-quality (that is, verified and clean) data directly leads to higher lead conversion rates.

Who Uses Market Intelligence Software?

Sales and marketing teams — This type of software enables sales and marketing teams to establish lists of likely prospects and determine the best means of outreach. This type of software also helps sales and marketing professionals gather actionable insights about relevant markets as a whole as well as identifying potential high-opportunity leads. Additionally, market intelligence software helps filter out duplicate, irrelevant data to help marketing teams build more effective campaigns and help sales focus on actually selling, not simply researching and finding leads. This type of data can help marketers determine which channels will be most effective in reaching their target contact persona.

Market Intelligence Software Features

Common features for market intelligence software include the following:

Reporting dashboards — With a market intelligence tool, businesses can monitor and measure data by creating reporting dashboards. Dashboards can provide insights on how data quality improves over time. These dashboards can also help users de-duplicate contacts, facilitate lead-to-account matching, and identify out-of-business companies and elements like past employment, etc.

CRM and marketing automation integration — Market intelligence software can integrate with CRM software so users can manage contact records, including running email validations for all of their CRM contacts. This type of software can also integrate with email marketing software or marketing automation software to automatically send outbound emails, as well as other forms of marketing communications, to engage with prospects across multiple channels.

Persona generators — One feature of market intelligence software is the ability for users to create personas of their ideal customers based on a range of contact and company filters, as well as build targeted lists. Users can then apply those personas to targeted accounts when prioritizing outreach.

Alerts and notifications — Market intelligence software often includes functionality to send real-time notifications and alerts to users about updates to their target contacts or of notable interactions (e.g., when a contact views specific web pages or content).