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User-Generated Content reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best User-Generated Content Software

    User-generated content (UGC) platforms, also known as customer-generated content (CGC) platforms, help brands collect visual product or company mentions from social media and other sources to repurpose for marketing efforts. UGC can add personalized, timely messaging to any and all customer touchpoints, and is an increasingly impactful alternative or supplement to traditional advertising. Marketing departments can leverage UGC as “social proof" for generating interest in products or services, and deploy relevant user images and videos across various mediums such as product pages, live displays, and social ads. UGC software can help build community and draw revenue from engaging, real-life use cases, while reducing the demand for in-house marketing content. It can also assist with securing the rights to redistribute content and rewarding users whose content is most impactful, so any potential legal conflicts are avoided.

    UGC platforms are typically designed to scan one or more major social networks for any visual content that may relate to your brand. This is performed through filtering of hashtags, keywords, and geolocation, among other things. These platforms can then integrate with software such as digital signage, e-commerce platforms, and web content management systems to create static or live feeds of user-generated content. In addition to social networks, UGC tools may be able to pull content from video hosting platforms. Certain UGC platforms may integrate with or offer features of online reputation management or product reviews software, in addition to influencer marketing software.

    To qualify for inclusion in the User-Generated Content category, a provider must:

    Collect brand-related visual content from users on social media and/or other popular networks
    Assist with the curation and management of this content as required for resharing
    Integrate with software such as e-commerce platforms or digital signage for relevant content distribution
    Offer tools or assistance with securing media rights from the appropriate users

    Top 10 User-Generated Content Software

    • Bazaarvoice
    • Later
    • Yotpo
    • Dash Hudson
    • PhotoShelter for Brands
    • PowerReviews
    • Trend
    • CrowdRiff
    • Walls.io
    • Synup

    Compare User-Generated Content Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (182)4.3 out of 5

    Each month in the Bazaarvoice Network, more than a billion consumers create, view, and share authentic user-generated content including reviews, questions and answers, and social photos across more than 6,200 global brand and retailer websites. From search and discovery to purchase and advocacy, Bazaarvoice’s solutions help brands and retailers reach in-market shoppers, personalize their experiences, and give them the confidence to buy. Founded in 2005, Bazaarvoice is headquartered in Austin, T

    (201)4.7 out of 5

    The world's leading Instagram marketing platform. Visually plan, schedule and analyze posts for Instagram, Facebook, Pinterest and Twitter. Save time, grow your following and drive engagement with features designed to help small businesses succeed.

    (122)4.3 out of 5
    Entry Level Price:Free Forever

    Yotpo, the leading eCommerce marketing platform, helps thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. Brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. We integrate with the tools you use every day, including Googl

    (48)4.9 out of 5

    Dash Hudson is the leading software solution for marketers to create, predict, publish, and measure digital photos and videos. Analyze trends, drive engagement, and accelerate brand growth across organic, paid, and e-commerce marketing channels.

    (792)4.3 out of 5
    Optimized for quick response

    Your team needs to share photos and videos quickly and constantly to tell your brand’s story - but the old ways of managing your files can’t keep up. With PhotoShelter for Brands, formerly known as Libris, you’ll be able to move creative files from point A to point B instantly and unlock the possibilities of your brand’s most powerful moments.

    (97)4.1 out of 5
    Optimized for quick response

    We help build the brands shoppers trust by harnessing the authentic voice of the customer to improve both products and the customer experience. Customer Content Management Harness the power of customer-generated content across channels, to uncover actionable insights that drive brand advocacy and sales. Influencer Content Acceleration Turn every customer into an influencer and use social media to accelerate the creation and amplification of customer-generated content. The number 1 UGC-dedicat

    (62)4.6 out of 5
    Entry Level Price:$100 per campaign

    Trend is an influencer marketing platform that helps connect brands and influencers who love to create high-quality User Generated Content. Trend allows you to source, share, and scale influencer generated content while leveraging brand awareness from influencers. Our network of opted in curated influencers gives you the ability to run dozens of influencer campaigns every month making influencer marketing campaign management painless. Campaigns are completed fast due to Trend's industry-firs

    (24)4.7 out of 5

    CrowdRiff is the leading visual content marketing platform trusted by over 700 travel and tourism brands globally. Source, manage, distribute, and optimize the photos and videos that will attract and influence visitors. Source User-Generated Content: A happy visitor is the most powerful marketing tool your brand can have. With the industry’s most intelligent image discovery and search, you can find and safely acquire rights to the authentic photos and videos travelers are sharing every day aro

    (25)4.8 out of 5
    Entry Level Price:€0 Forever

    Walls.io is an easy-to-use social wall that enables you to engage your audience with social media content that increases brand awareness at events, on displays and on your website. You can set up and start using a social wall in less than 5 minutes!

    (60)4.2 out of 5
    Optimized for quick response

    Synup transforms a brand’s ability to deliver relevant and trustworthy business content across all locations, devices, and digital media channels. Brands can now analyze and optimize how consumers engage with their businesses - from reviews to chatbots, videos to voice search, menus to product recommendations - with an easy-to-use SaaS platform. Today, thousands of companies use Synup to drive better business results. Synup is headquartered in New York City with operations in APAC, EMEA, Austr

    (71)4.8 out of 5
    Optimized for quick response

    TurnTo provides the next generation of customer content solutions to top merchants and brands. With a unique suite of 4 innovative products that work beautifully together - Ratings & Reviews, Community Q&A, Visual Reviews, and Checkout Comments - TurnTo produces more content of more different types, delivering greater conversion lift, better SEO, and deeper merchandising insights. That’s why eCommerce leaders like Saks Fifth Avenue, Newegg, Sur La Table, and GNC, and brands like Cole Ha

    (31)4.4 out of 5

    TINT is the enterprise User Generated Content platform trusted by over 5,000 leading brands around the world to incorporate authentic user content, engage consumers, convert sales, and inspire action across every customer touch point. Advanced, easy-to-use platform to find, filter, curate, obtain legal rights, and display the most effective user generated content (UGC) on websites, digital screens, at events, in emails, social ads, and everywhere.

    (119)3.7 out of 5

    Adobe Experience Manager helps you create, manage, and optimize digital customer experiences across every channel, including web, mobile apps, digital forms, and communities.

    (14)4.8 out of 5

    Sell more with social content. Photoslurp is a visual commerce platform that collects photos and videos of customers using your products from across social networks. We provide the tools to curate, publish and analyze User Generated Content within your eCommerce store. Our platform drives engagement and boost online sales by 15% on average. We work with eCommerce stores across various industries including apparel & fashion, luxury goods and jewelry, furniture, cosmetics, consumer goods, fo

    (17)4.8 out of 5
    Entry Level Price:Starting $0

    Taggbox is the best UGC platform that helps marketers to increase user engagement, build trust, and grow conversions with solutions to discover curate and display user-generated content across all marketing touchpoints. It empowers marketing strategies with brand advocacy & social interactions among users & the brand.

    (20)4.8 out of 5

    Sparkle aggregates amazing content published by your fans online. Our customers uses Sparkle to drive engagement and increase reach. Founded on the belief that no content is as powerful as the content produced by consumers, Sparkle is on a mission to help organizations realize this potential to its fullest. By combining world class technology with a deep understanding of the challenges facing marketers, we allow organizations to drive a new level of engagement.

    (22)3.9 out of 5

    Visual marketing analytics and user generated content across Pinterest, Instagram, Tumblr and Facebook.

    (10)3.8 out of 5

    Olapic is a Visual Commerce platform that tells your brand's story with customer photos & videos, helping you manage the shopping experience and sales.

    (11)4.0 out of 5

    Offerpop's Visual UGC Marketing SaaS platform empowers brands to encourage and leverage user generated content at every stage of the buyer journey, improving marketing performance. Leading brands and agencies use Offerpop’s Visual UGC platform to create campaigns and promotions from a library of templates to inspire the creation of quality UGC, manage and leverage UGC across marketing channels, and build consumer profiles to improve segmentation and targeting. The company is headquartered in New

    (15)4.6 out of 5
    Optimized for quick response

    Struggling to create enough compelling visual content to cut through the noise and truly connect with audiences? With Stackla, marketers can discover, manage, publish and optimize authentic user-generated content (UGC) alongside their branded assets to scalably create personalized experiences at every customer touchpoint. Stackla's AI-powered platform is the only flexible, highly-customizable platform that enables marketers to: Discover the best UGC from 25+ social networks (plus direct uploa

    (17)4.3 out of 5
    Entry Level Price:$97 0 NA MONTH

    Gleam is marketing app help to grow the business Email List, E-commerce store SaaS business, and Facebook audience.

    (5)4.4 out of 5

    Pixlee is a visual marketing platform that helps brands leverage user-generated content to improve their marketing performance.

    (9)4.2 out of 5

    As the world’s largest advocacy marketing company, ExpertVoice connects its community of more than 1 million vetted experts with the world’s top brands to build trusted brand advocacy by giving the experts a voice and elevating their recommendations. Learn more about ExpertVoice and how its rapidly growing community of brands and experts are improving sales performance by visiting www.ExpertVoice.com.

    (78)4.4 out of 5
    Entry Level Price:$99 per month

    ShortStack is a digital marketing platform built for engagement, lead collection and marketing automation. Create unique contest landing pages and quizzes, run social contests, choose winners, send emails and analyze results - all from one place. From instant win and photo-vote contests to hashtag contests and simple sweepstakes, use our readymade, customizable templates to build mobile-responsive landing pages in minutes.

    (20)4.4 out of 5
    Entry Level Price:$49 per month

    ViralSweep is a software service that allows brands to build, run, and manage digital marketing promotions like sweepstakes, contests, instant wins, referral campaigns, and more.

    (2)3.8 out of 5

    Consumers expect brands to deliver innovative, personalized experiences at every turn. But this is a challenge when contrasted with consumer demand for tightened data and privacy controls. Cheetah Experiences empowers marketers to acquire the zero- and first-party data and permissions needed to deliver true personalization across every digital channel, build lasting connections with consumers, and drive emotional loyalty.

    (2)4.0 out of 5

    Showcase product specific Instagram galleries in your product detail pages. Since 92% of customers trust content created by their peers, featuring that content in the point of sale will help inspire purchase decision and increase conversion.

    (2)4.3 out of 5

    Tagboard is the easiest way to discover social media and quickly share it with your audience, no matter the size. Tagboards are used by thousands of brands, sporting teams, and media companies to create billions of impressions.

    (2)0.0 out of 5

    SOURCE AND SECURE RIGHTS TO SOCIAL MEDIA USER-GENERATED CONTENT (UGC.) Chute is a holistic user-generated-content (UGC) artificial intelligence (AI) SaaS platform for digital marketers for UGC management, social image search, social media rights management, contesting, and analytics. It can be custom-configured with various modules to meet specific requirements.

    (1)5.0 out of 5

    CrowdSpark is an all-in-one solution for brands and media companies to build connections and community by gathering, managing and publishing user-generated content.

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    Check out the G2 Grid® for the top User-Generated Content Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    Leaders
    High Performers
    Contenders
    Niche
    Bazaarvoice
    PowerReviews
    Adobe
    Curalate
    Wyng
    Yotpo
    TurnTo
    Olapic
    TINT
    Stackla
    PhotoShelter for Brands
    Synup
    Photoslurp
    Sparkle
    CrowdRiff
    Walls.io
    Taggbox
    Later
    Trend
    Dash Hudson
    Market Presence
    Satisfaction