User-generated content (UGC) platforms, also known as customer-generated content (CGC) platforms, help brands collect visual product or company mentions from social media and other sources to repurpose for marketing efforts. UGC can add personalized, timely messaging to any and all customer touchpoints, and is an increasingly impactful alternative or supplement to traditional advertising. Marketing departments can leverage UGC as “social proof" for generating interest in products or services, and deploy relevant user images and videos across various mediums such as product pages, live displays, and social ads. UGC software can help build community and draw revenue from engaging, real-life use cases, while reducing the demand for in-house marketing content. It can also assist with securing the rights to redistribute content and rewarding users whose content is most impactful, so any potential legal conflicts are avoided.
UGC platforms are typically designed to scan one or more major social networks for any visual content that may relate to your brand. This is performed through filtering of hashtags, keywords, and geolocation, among other things. These platforms can then integrate with software such as digital signage, e-commerce platforms, and web content management systems to create static or live feeds of user-generated content. In addition to social networks, UGC tools may be able to pull content from video hosting platforms. Certain UGC platforms may integrate with or offer features of online reputation management or product reviews software, in addition to influencer marketing software.
To qualify for inclusion in the User-Generated Content category, a provider must:
User-Generated Content reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.
Yotpo is a customer content marketing platform that helps online businesses collect every type of user-generated content and use it to build a stronger brand and better customer experience. We help brands leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. With our comprehensive solution and easy-to-use dashboards, you can understand what your shoppers think about your products and identify opportunities to improve customer experience.
TurnTo provides the next generation of customer content solutions to top merchants and brands. With a unique suite of 4 innovative products that work beautifully together - Ratings & Reviews, Community Q&A, Visual Reviews, and Checkout Comments - TurnTo produces more content of more different types, delivering greater conversion lift, better SEO, and deeper merchandising insights. That’s why eCommerce leaders like Saks Fifth Avenue, Newegg, Sur La Table, and GNC, and brands like Cole Ha
Sell more with social content. Photoslurp is a visual commerce platform that collects photos and videos of customers using your products from across social networks. We provide the tools to curate, publish and analyze User Generated Content within your eCommerce store. Our platform drives engagement and boost online sales by 15% on average. We work with eCommerce stores across various industries including apparel & fashion, luxury goods and jewelry, furniture, cosmetics, consumer goods, fo
Our ambitious goal is to help brands humanize their marketing. Why? With so much marketing noise out there today, people are turning to real people they trust, not ads. That's why over 5,000+ brands like the United Nations, Krispy Kreme, Loews Hotels, Nestle, and LeanIn have turned to TINT to provide them a robust platform that allows them to incorporate their authentic customer content into the heart of their marketing. TINT’s software platform empowers B2C marketers find, curate, and display
Struggling to create enough compelling visual content to cut through the noise and truly connect with audiences? With Stackla, marketers can discover, manage, publish and optimize authentic user-generated content (UGC) alongside their branded assets to scalably create personalized experiences at every customer touchpoint. Stackla's AI-powered platform is the only flexible, highly-customizable platform that enables marketers to: Discover the best UGC from 25+ social networks (plus direct uploa
Offerpop's Visual UGC Marketing SaaS platform empowers brands to encourage and leverage user generated content at every stage of the buyer journey, improving marketing performance. Leading brands and agencies use Offerpop’s Visual UGC platform to create campaigns and promotions from a library of templates to inspire the creation of quality UGC, manage and leverage UGC across marketing channels, and build consumer profiles to improve segmentation and targeting. The company is headquartered in New
Walls.io is an easy-to-use social wall that allows you to collect, curate and display content from multiple social media platforms. Embed your social feed on your website or display it on a screen at events, hotels, restaurants, shops, offices, etc. You can set up and start using a social wall in less than 5 minutes!
ShortStack is a digital marketing platform built for engagement, lead collection & marketing automation. LANDING PAGES: Build and publish mobile-responsive landing pages in minutes, using one of our readymade, customizable templates. CONTESTS & PROMOTIONS: From refer-a-friend and photo-vote contests to hashtag contests and simple sweepstakes, ShortStack has a template that’ll help you meet your goals. You can also build campaigns from scratch. QUIZZES & POLLS: Lean more abou
Flowbox streamlines your marketing and commerce work. The product is a SaaS platform that enable brands to use social content to grow engagement, drive revenue and sell more effectively across their marketing and commerce channels. Flowbox lets you take all content that surrounds your brand in social media, created by your fans (User Generated Content, UGC), your influencers or by yourself, and use it to inspire and give new customers an easier way to product discovery. We believe in people-powe
SlapFive has built the first Customer Voice Engine. It helps companies capture new and existing customer stories in the customers own voice, manage and organize those stories in a central place, deliver them to any channel as customer proof points, and measure the impact on revenue.
Teester is a consumer video platform. It allows brands and e-commerce sites to collect authentic and high-end videos made by directly their customers. The automated platform allows to easily optimize and display the User Generated Videos on websites, product pages and social networks to inspire and build trust with relevant videos made by real customers.