Best User-Generated Content Software

User-generated content (UGC) platforms, also known as customer-generated content (CGC) platforms, help brands collect visual product or company mentions from social media and other sources to repurpose for marketing efforts. UGC can add personalized, timely messaging to any and all customer touchpoints, and is an increasingly impactful alternative or supplement to traditional advertising. Marketing departments can leverage UGC as “social proof" for generating interest in products or services, and deploy relevant user images and videos across various mediums such as product pages, live displays, and social ads. UGC software can help build community and draw revenue from engaging, real-life use cases, while reducing the demand for in-house marketing content. It can also assist with securing the rights to redistribute content and rewarding users whose content is most impactful, so any potential legal conflicts are avoided.

UGC platforms are typically designed to scan one or more major social networks for any visual content that may relate to your brand. This is performed through filtering of hashtags, keywords, and geolocation, among other things. These platforms can then integrate with software such as digital signage, e-commerce platforms, and web content management systems to create static or live feeds of user-generated content. In addition to social networks, UGC tools may be able to pull content from video hosting platforms. Certain UGC platforms may integrate with or offer features of online reputation management or product reviews software, in addition to influencer marketing software.

To qualify for inclusion in the User-Generated Content category, a provider must:

  • Collect brand-related visual content from users on social media and/or other popular networks
  • Assist with the curation and management of this content as required for resharing
  • Integrate with software such as e-commerce platforms or digital signage for relevant content distribution
  • Offer tools or assistance with securing media rights from the appropriate users
G2 Grid® for User-Generated Content
High Performers
Market Presence
Star Rating

User-Generated Content reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Compare User-Generated Content Software

G2 takes pride in showing unbiased ratings on user satisfaction. G2 does not allow for paid placement in any of our ratings.
Results: 31
Filter Results
Filter by:
Sort by
Star Rating
Sort By:
Results: 31

    Yotpo is a customer content marketing platform that helps online businesses collect every type of user-generated content and use it to build a stronger brand and better customer experience. We help brands leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. With our comprehensive solution and easy-to-use dashboards, you can understand what your shoppers think about your products and identify opportunities to improve customer experience.

    Adobe Experience Manager helps you create, manage, and optimize digital customer experiences across every channel, including web, mobile apps, digital forms, and communities.

    (34)4.8 out of 5
    Optimized for quick response
    Optimized for quick response

    TurnTo provides the next generation of customer content solutions to top merchants and brands. With a unique suite of 4 innovative products that work beautifully together - Ratings & Reviews, Community Q&A, Visual Reviews, and Checkout Comments - TurnTo produces more content of more different types, delivering greater conversion lift, better SEO, and deeper merchandising insights. That’s why eCommerce leaders like Saks Fifth Avenue, Newegg, Sur La Table, and GNC, and brands like Cole Ha

    Sell more with social content. Photoslurp is a visual commerce platform that collects photos and videos of customers using your products from across social networks. We provide the tools to curate, publish and analyze User Generated Content within your eCommerce store. Our platform drives engagement and boost online sales by 15% on average. We work with eCommerce stores across various industries including apparel & fashion, luxury goods and jewelry, furniture, cosmetics, consumer goods, fo

    Our ambitious goal is to help brands humanize their marketing. Why? With so much marketing noise out there today, people are turning to real people they trust, not ads. That's why over 5,000+ brands like the United Nations, Krispy Kreme, Loews Hotels, Nestle, and LeanIn have turned to TINT to provide them a robust platform that allows them to incorporate their authentic customer content into the heart of their marketing. TINT’s software platform empowers B2C marketers find, curate, and display

    Olapic is a Visual Commerce platform that tells your brand's story with customer photos & videos, helping you manage the shopping experience and sales.

    Visual marketing analytics and user generated content across Pinterest, Instagram, Tumblr and Facebook.

    (13)4.5 out of 5
    Optimized for quick response
    Optimized for quick response

    Struggling to create enough compelling visual content to cut through the noise and truly connect with audiences? With Stackla, marketers can discover, manage, publish and optimize authentic user-generated content (UGC) alongside their branded assets to scalably create personalized experiences at every customer touchpoint. Stackla's AI-powered platform is the only flexible, highly-customizable platform that enables marketers to: Discover the best UGC from 25+ social networks (plus direct uploa

    Offerpop's Visual UGC Marketing SaaS platform empowers brands to encourage and leverage user generated content at every stage of the buyer journey, improving marketing performance. Leading brands and agencies use Offerpop’s Visual UGC platform to create campaigns and promotions from a library of templates to inspire the creation of quality UGC, manage and leverage UGC across marketing channels, and build consumer profiles to improve segmentation and targeting. The company is headquartered in New

    CrowdRiff is the leading visual marketing platform used by over 200 DMOs to source, organize, publish, and optimize UGC and owned visuals that resonate with today’s travelers.

    Pixlee is a visual marketing platform that helps brands leverage user-generated content to improve their marketing performance.

    Tagboard is the easiest way to discover social media and quickly share it with your audience, no matter the size. Tagboards are used by thousands of brands, sporting teams, and media companies to create billions of impressions. is an easy-to-use social wall that allows you to collect, curate and display content from multiple social media platforms. Embed your social feed on your website or display it on a screen at events, hotels, restaurants, shops, offices, etc. You can set up and start using a social wall in less than 5 minutes!

    Taggbox helps you to increase your brand trust among people and showcase your customer-generated content of social media on any display screen or website.

    ViralSweep is a software service that allows brands to build, run, and manage digital marketing promotions like sweepstakes, contests, instant wins, referral campaigns, and more.

    People Are Talking About Your Brand. Engage Them. Wayin is an engagement platform that empowers brands to tap into the power of social media conversations as they happen.

    Showcase product specific Instagram galleries in your product detail pages. Since 92% of customers trust content created by their peers, featuring that content in the point of sale will help inspire purchase decision and increase conversion.

    Hashtagio is a Social Media Aggregator and User Generated Marketing Platform that helps brands turn Social Media into Sales.

    ShortStack is a digital marketing platform built for engagement, lead collection & marketing automation. LANDING PAGES: Build and publish mobile-responsive landing pages in minutes, using one of our readymade, customizable templates. CONTESTS & PROMOTIONS: From refer-a-friend and photo-vote contests to hashtag contests and simple sweepstakes, ShortStack has a template that’ll help you meet your goals. You can also build campaigns from scratch. QUIZZES & POLLS: Lean more abou

    Social Board allows users to collect, manage, curate and display any social media hashtag photo, video, or tweet from Facebook, Twitter, Tumblr, and Instagram.

    Candid helps you celebrate your customers and inspire browsers to buy through a complete Instagram marketing suite built around shoppable photos, rights management and analytics.

    Chute gives brands mastery over the world's visual media: automating and streamlining the discovery, analyzation and amplification of owned and earned content.

    Content Snare is a content collection tool that automates the content gathering process to save you hours of your precious time on every project

    CrowdSpark is an all-in-one solution for brands and media companies to build connections and community by gathering, managing and publishing user-generated content.

    Crowdynews boosts the audience engagement by adding highly relevant social content to editorial articles for all online publishers.

    Flowbox streamlines your marketing and commerce work. The product is a SaaS platform that enable brands to use social content to grow engagement, drive revenue and sell more effectively across their marketing and commerce channels. Flowbox lets you take all content that surrounds your brand in social media, created by your fans (User Generated Content, UGC), your influencers or by yourself, and use it to inspire and give new customers an easier way to product discovery. We believe in people-powe

    Scopio is a robust, AI-driven user-generated content discovery and licensing platform.

    Shareroot is a SaaS platform that allows for brands to search for and source User Generated Content for their own marketing purposes.

    SlapFive has built the first Customer Voice Engine. It helps companies capture new and existing customer stories in the customers own voice, manage and organize those stories in a central place, deliver them to any channel as customer proof points, and measure the impact on revenue.

    Teester is a consumer video platform. It allows brands and e-commerce sites to collect authentic and high-end videos made by directly their customers. The automated platform allows to easily optimize and display the User Generated Videos on websites, product pages and social networks to inspire and build trust with relevant videos made by real customers.

    Latest User-Generated Content Articles