Lefty Reviews & Product Details

I like how Lefty allows us to dig deep into individual influencer profiles to understand their audience. It helps us track and compare collaborations between influencers and success metrics between campaigns or events. The ability to set up campaigns for every event or collaboration makes it easy to compare EMVs and impressions. We can make informed decisions on who to work with by identifying each influencer's direct support to a campaign and its results. The initial setup was simple, and the Account Manager was very helpful and attentive. Review collected by and hosted on G2.com.

When using the Directory, we typically search for very niche influencers, like Canadian-based influencers with a strong tie to nature, such as a beekeeper, and the directory tool doesn't allow for such specific searches or interests. We find this tool doesn't meet our needs when searching for specific influencer partners. Review collected by and hosted on G2.com.

I love that Lefty really freed up our time by not having to track stories manually and kept everything cohesive by capturing content nicely, all in one link. The reporting features made it easy to measure our campaigns, and it provides metrics we might not otherwise be able to provide. It is a real time saver. Review collected by and hosted on G2.com.

There was a lot of manual input on our side to ensure that profiles were combined so that Instagram, TikTok, YouTube, for example, were all under one profile instead of separate profiles for people. That was a lot of time on our end to do that. I think Lefty just needs to do a better job at finding the profiles that match the person instead of relying on clients to do that for them. Review collected by and hosted on G2.com.

I like how Lefty optimizes tracking and makes the process much smoother with automation. It ensures that every stakeholder, both globally and regionally, is using the same metrics and reporting, giving visibility on what's going on within regions. I find it helpful that it keeps everything in one place. The automation also makes things easier by pulling in insights automatically and avoiding the need to manually check creator or talent channels. The new feature that pulls in mentions outside of campaigns is super helpful. Review collected by and hosted on G2.com.

I think sometimes campaigns will automatically include posts that aren't related to the campaign, so I guess the option to be more specific with tracking. Also, the influencer slots can be quite limiting, especially when you have many teams working on the platform. Review collected by and hosted on G2.com.

Its intuitive interface and targeted discovery features help me quickly find the perfect influencers for campaigns, while its effortless reporting saves me countless hours of scanning social media for placements and clearly demonstrates ROI to clients. With Lefty, we can move from strategy to impactful results faster, making it a game-changer for my team and our clients! I have experience with Tribe as well, and I prefer Lefty. I especially appreciate how you can even add in old IG stories that were missed manually. So helpful! Our team uses Lefty every single day to clip placements for our clients. Review collected by and hosted on G2.com.

The only thing I wish Lefty had more of was influencer emails -- I know the company is working on this, but that would definitely help us shift away from using other platforms (like Upfluence & Influencer Intelligence) as well. We often need to find influencer emails when we're curating lists, so we can reach out to them, so that would be a great addition to continue to work on expanding! Review collected by and hosted on G2.com.

What I like best about Lefty is that it’s a truly complete tool for influencer teams. It brings everything together in one place — from talent discovery to forecasting and performance evaluation. The forecast feature in particular stands out, as it provides clear estimates of the results you can expect when working with specific talents, which makes planning much more strategic. The interface is intuitive and easy to use, which is crucial for a globally used platform, and the initial setup was seamless. On top of that, the Lefty team has been great to work with, making it one of the strongest tools on the market. Review collected by and hosted on G2.com.

There’s very little to dislike, but one area where Lefty could evolve further is in the use of AI to make discovering relevant talent even more intuitive and efficient. Smarter recommendations based on brand fit, past performance, and cultural relevance would be a great addition. Incorporating stronger social listening capabilities could also add value, helping teams identify emerging talents and trends earlier and connect influencer activity more closely to what’s happening in culture. Review collected by and hosted on G2.com.

I particularly appreciate the quality of customer support, which is responsive, available, and truly attentive to needs. The interface is also very well designed: clear, intuitive, and pleasant to use on a daily basis, which facilitates the management of campaigns and the search for creators. Review collected by and hosted on G2.com.

I would like AI to be even more developed, for example, to better automatically identify the country or city where influencers are based, or to more easily detect which creators mention or tag us. Review collected by and hosted on G2.com.

I find Lefty to be an extremely easy platform to use, which greatly simplifies my workflow. The ability to extract reports is particularly valuable, as these super helpful report extractions provide insightful data for decision-making. I appreciate the responsiveness and flexibility of the Lefty team, who are always available to address any issues. The campaigns, directory, and reporting/analytics tools are very ergonomic and intuitive, contributing significantly to the platform's usability and efficiency. I love that Lefty frequently updates their tools and has an exciting upcoming roadmap, which keeps my team engaged and looking forward to new features. The initial setup of Lefty was very easy and quick, making the transition seamless. Overall, the combination of an intuitive interface, helpful tools, and excellent customer support makes Lefty an invaluable resource for managing VIP and Influencer campaigns effectively. Review collected by and hosted on G2.com.

I sometimes encounter technical bugs with Lefty, though they are fixed promptly once reported. Additionally, the data related to Chinese social platforms needs improvement. It would be beneficial if AI could be integrated to automatically recognize posts related to campaigns, reducing the need for manual input. Moreover, having a Social Listening tool would significantly enhance the platform's capabilities. Review collected by and hosted on G2.com.

The discovery tool is really helpful. And especially with events/seeding boxes, Lefty is very helpful with tracking content and downloading content. The casting lists are great for the client. Review collected by and hosted on G2.com.

Some features are not fully useful for us, that's why it is a pricy tool for us. We are working on getting the most out of Lefty as possible. new features like contracting would be very helpful. Review collected by and hosted on G2.com.

I like how Lefty efficiently runs influencer marketing at scale, executing campaigns, tracking ROIs, and benchmarking performance all in one unified platform. The campaign planning feature stands out for enabling me to create campaigns, track posts, and automate reporting. I find it very user-friendly, and it significantly helps in automatically tracking and updating metrics like reach, impressions, likes, and comments, which is crucial for generating campaign reports, especially for the APAC region. Review collected by and hosted on G2.com.

Nothing Review collected by and hosted on G2.com.

What I like about Lefty is that I feel it's essential for the software to estimate influencer metrics.

I like that it's software that reads stories, which is a plus for our work since we can negotiate more effectively with influencers regarding total content.

Our clients can see online how their campaigns are performing, and this is vital because it alleviates their anxiety. Often, they need more comprehensive online reporting and can't wait for the campaign to end to make decisions that can be addressed early on. Review collected by and hosted on G2.com.

It would be incredible if Lefty could see the saved and shared content of influencers, since this metric is relevant for calculating CPA and CPE costs, and to obtain this information we have to contact each influencer individually.

In Chile, people are very distrustful of software, and influencers believe that logging in could negatively impact their metrics. Review collected by and hosted on G2.com.