Lefty Reviews & Product Details

Its intuitive interface and targeted discovery features help me quickly find the perfect influencers for campaigns, while its effortless reporting saves me countless hours of scanning social media for placements and clearly demonstrates ROI to clients. With Lefty, we can move from strategy to impactful results faster, making it a game-changer for my team and our clients! I have experience with Tribe as well, and I prefer Lefty. I especially appreciate how you can even add in old IG stories that were missed manually. So helpful! Our team uses Lefty every single day to clip placements for our clients. Review collected by and hosted on G2.com.

The only thing I wish Lefty had more of was influencer emails -- I know the company is working on this, but that would definitely help us shift away from using other platforms (like Upfluence & Influencer Intelligence) as well. We often need to find influencer emails when we're curating lists, so we can reach out to them, so that would be a great addition to continue to work on expanding! Review collected by and hosted on G2.com.

What I like best about Lefty is that it’s a truly complete tool for influencer teams. It brings everything together in one place — from talent discovery to forecasting and performance evaluation. The forecast feature in particular stands out, as it provides clear estimates of the results you can expect when working with specific talents, which makes planning much more strategic. The interface is intuitive and easy to use, which is crucial for a globally used platform, and the initial setup was seamless. On top of that, the Lefty team has been great to work with, making it one of the strongest tools on the market. Review collected by and hosted on G2.com.

There’s very little to dislike, but one area where Lefty could evolve further is in the use of AI to make discovering relevant talent even more intuitive and efficient. Smarter recommendations based on brand fit, past performance, and cultural relevance would be a great addition. Incorporating stronger social listening capabilities could also add value, helping teams identify emerging talents and trends earlier and connect influencer activity more closely to what’s happening in culture. Review collected by and hosted on G2.com.

I particularly appreciate the quality of customer support, which is responsive, available, and truly attentive to needs. The interface is also very well designed: clear, intuitive, and pleasant to use on a daily basis, which facilitates the management of campaigns and the search for creators. Review collected by and hosted on G2.com.

I would like AI to be even more developed, for example, to better automatically identify the country or city where influencers are based, or to more easily detect which creators mention or tag us. Review collected by and hosted on G2.com.

I find Lefty to be an extremely easy platform to use, which greatly simplifies my workflow. The ability to extract reports is particularly valuable, as these super helpful report extractions provide insightful data for decision-making. I appreciate the responsiveness and flexibility of the Lefty team, who are always available to address any issues. The campaigns, directory, and reporting/analytics tools are very ergonomic and intuitive, contributing significantly to the platform's usability and efficiency. I love that Lefty frequently updates their tools and has an exciting upcoming roadmap, which keeps my team engaged and looking forward to new features. The initial setup of Lefty was very easy and quick, making the transition seamless. Overall, the combination of an intuitive interface, helpful tools, and excellent customer support makes Lefty an invaluable resource for managing VIP and Influencer campaigns effectively. Review collected by and hosted on G2.com.

I sometimes encounter technical bugs with Lefty, though they are fixed promptly once reported. Additionally, the data related to Chinese social platforms needs improvement. It would be beneficial if AI could be integrated to automatically recognize posts related to campaigns, reducing the need for manual input. Moreover, having a Social Listening tool would significantly enhance the platform's capabilities. Review collected by and hosted on G2.com.

The discovery tool is really helpful. And especially with events/seeding boxes, Lefty is very helpful with tracking content and downloading content. The casting lists are great for the client. Review collected by and hosted on G2.com.

Some features are not fully useful for us, that's why it is a pricy tool for us. We are working on getting the most out of Lefty as possible. new features like contracting would be very helpful. Review collected by and hosted on G2.com.

What I like about Lefty is that I feel it's essential for the software to estimate influencer metrics.

I like that it's software that reads stories, which is a plus for our work since we can negotiate more effectively with influencers regarding total content.

Our clients can see online how their campaigns are performing, and this is vital because it alleviates their anxiety. Often, they need more comprehensive online reporting and can't wait for the campaign to end to make decisions that can be addressed early on. Review collected by and hosted on G2.com.

It would be incredible if Lefty could see the saved and shared content of influencers, since this metric is relevant for calculating CPA and CPE costs, and to obtain this information we have to contact each influencer individually.

In Chile, people are very distrustful of software, and influencers believe that logging in could negatively impact their metrics. Review collected by and hosted on G2.com.

I like that Lefty is very intuitive and easy to use. The user interface is very friendly, making it a pleasant experience. Review collected by and hosted on G2.com.

If we can add the ability to copy and paste hashtags to Lefty for tracking, it would be great. As we need to key in hashtags one by one during campaign tracking, it might be tedious when there are a lot of hashtags to track. So being able to bulk upload hashtags will make the experience smoother. Also, being able to delete influencers from all campaigns would be a much appreciated feature. Review collected by and hosted on G2.com.

We’ve been using Lefty since January 2025, mainly to track and monitor our influencer collaborations, create performance reviews, and upload content.

We’re an agency, and we manage these collaborations on behalf of our clients, who are brands in the lifestyle, interior, and fashion industries. We like the easy tracking per campain and the easy report upload tool Review collected by and hosted on G2.com.

What we dislike about Lefty is that there are many tools included that we actually don’t use or need, yet we still pay for them.

Also, we don’t work with influencers on short-term collaborations — we focus on long-term relationships, where influencers keep tagging our brands over time. Because of that, we need to track a large number of influencers, and the maximum tracking limit feels quite restrictive for us. Review collected by and hosted on G2.com.

Using lefty has been extremely helpful when it comes to tracking our EMV and monitoring our progress toward our social media marketing goals. It has made it much easier to stay organized and focused, especially when planning and executing events. What stands out is how intuitive and user-friendly Lefty is—making it a pleasure to use compared to other, more complex platforms. On top of that, the customer support team, is always quick to respond with helpful, solution-oriented suggestions. Overall, Lefty has become an essential part of our workflow whenever we have an event coming up.

Emily Casling has also been a great person to be working with since she is doing a great job in helping and cooperating with us! Review collected by and hosted on G2.com.

One small suggestion I have is to allow tracking of a greater number of influencers. Review collected by and hosted on G2.com.

It’s an incredible tool for PR professionals, helping to track, monitor, capture content, and report on campaigns with ease. It’s allowed us to focus on what truly matters while the platform handles the time-consuming work. Review collected by and hosted on G2.com.

There isn't anything to dislike about the platform. Review collected by and hosted on G2.com.