Top Free Influencer Marketing Platforms

How Many Influencer Marketing Platforms Products Does G2 Track?

Total Products under this Category: 437

Category Stats (Sep 2026)

  • Average Rating: 4.59/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Tapfiliate (+0.97%) - Among all products in this category, Tapfiliate recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Influencer Marketing Platforms Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 19,600+ Authentic Reviews
  • 437+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Influencer Marketing Platforms

G2 Grid® for Influencer Marketing Platforms plotting products by satisfaction and market presence

Highlighted products: impact.com, Sprout Social Influencer Marketing, Later Influence, Insense, Influential powered by Captiv8, PartnerStack, Meltwater, and HypeAuditor.

Underlying data: [Grid® JSON](https://www.g2.com/categories/influencer-marketing-platforms/grids.json?focus%5B%5D=impact-com&focus%5B%5D=sprout-social-influencer-marketing&focus%5B%5D=later-influence&focus%5B%5D=insense&focus%5B%5D=influential-powered-by-captiv8&focus%5B%5D=partnerstack&focus%5B%5D=meltwater&focus%5B%5D=hypeauditor)

Sprout Social Influencer Marketing

Sprout Social Influencer Marketing is a software designed to help brands and agencies activate and scale influencer programs using data-driven insights. The software provides AI-driven creator discovery, Brand Fit scoring, brand safety reporting, and organized multi-brand workspaces by leveraging semantic search and engagement pattern analysis. It automates workflows from outreach and contract tracking to content approvals and reduces the friction of managing isolated, disconnected influencer campaigns. Sprout Social Influencer Marketing addresses the need for centralized influencer operations by consolidating every phase of the influencer lifecycle, from research and vetting through campaign activation and performance measurement, into a single platform. The software supports global multi-market campaigns, agency client portfolio management, and real-time ROI reporting across reach, engagement, and conversions.

Average Rating: 4.3/5.0

Total Reviews: 404

How Do G2 Users Rate Sprout Social Influencer Marketing?

  • Social Commerce: 6.2/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 6.8/10 (Category avg: 8.0/10)
  • Influencer Compensation: 6.3/10 (Category avg: 8.2/10)

Who Is the Company Behind Sprout Social Influencer Marketing?

  • Seller: Sprout Social
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Chicago, IL
  • Twitter: @SproutSocial
    116,252 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,767 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Social Media Manager
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 45% Medium, 39% Small

What Do G2 Reviewers Say About Sprout Social Influencer Marketing?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use and comprehensive influencer management capabilities of Sprout Social, enhancing campaign efficiency.
  • Users appreciate the ease of use and time-saving features of Sprout Social's Influencer Discovery platform.
  • Users love the ease of use of Sprout Social Influencer Marketing, making it simple to manage projects and campaigns.
  • Users appreciate the ease of use in Sprout Social Influencer Marketing, streamlining campaign management and collaboration.
  • Users value the robust analytics of Sprout Social Influencer Marketing, enhancing their influencer sourcing and business strategies.
Cons
  • Users find the inadequate influencer database limits effective research and requires using additional platforms for validation.
  • Users often experience inaccuracy in location data, making it hard to find relevant creators for campaigns.
  • Users struggle with the search functionality issues, finding it unreliable and difficult to filter results effectively.
  • Users find the creator database outdated and struggle with the tool's unreliable search function for influencers.
  • Users often face technical issues with Sprout Social, including lag and occasional data loss during updates.

What Are Recent G2 Reviews of Sprout Social Influencer Marketing?

What Are G2 Users Discussing About Sprout Social Influencer Marketing?

HypeAuditor

HypeAuditor is a software designed to help brands, agencies, and platforms analyze influencers, verify audience authenticity, and plan influencer marketing campaigns. The software provides influencer discovery, audience demographic analysis, campaign management, and market analysis reports by leveraging AI algorithms that identify behavioral patterns and detect suspicious or fraudulent accounts. It automates campaign tracking and media plan creation and reduces the risk of partnering with influencers who have inauthentic audiences. HypeAuditor addresses the challenge of influencer quality assessment by enabling brands to compare accounts, benchmark competitors, and evaluate influencer marketing landscapes across different countries and niche markets. The software supports campaigns across Instagram, YouTube, TikTok, Twitch, and Twitter with tools for competitor comparison, performance tracking, and AI-powered fraud detection.

Average Rating: 4.6/5.0

Total Reviews: 262

How Do G2 Users Rate HypeAuditor?

  • Social Commerce: 5.0/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 7.6/10 (Category avg: 8.0/10)
  • Influencer Compensation: 7.2/10 (Category avg: 8.2/10)

Who Is the Company Behind HypeAuditor?

  • Seller: HypeAuditor
  • Year Founded: 2017
  • HQ Location: Indianapolis, US
  • Twitter: @hypeauditor
    1,485 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    65 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 51% Small, 39% Medium

What Do G2 Reviewers Say About HypeAuditor?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the efficiency in influencer management offered by HypeAuditor, streamlining partnership evaluations and communications.
  • Users appreciate the ease of use of HypeAuditor, enjoying its intuitive interface and helpful features for influencer analysis.
  • Users value the fast and reliable audience insights from HypeAuditor, enhancing their influencer strategies effectively.
  • Users appreciate the robust and comprehensive data provided by HypeAuditor, facilitating informed influencer selections for campaigns.
  • Users appreciate the user-friendly interface of HypeAuditor, making influencer analysis quick and efficient.
Cons
  • Users face challenges with poor reporting, as the dashboard lacks depth and specific metrics, limiting usability.
  • Users express disappointment with limited analytics, facing accuracy issues and restricted data for smaller influencers.
  • Users note the missing features in HypeAuditor, particularly regarding influencer profiles and sales tracking options.
  • Users find the subscription fees too expensive especially for small-to-medium sized companies, limiting access to necessary features.
  • Users experience inaccuracies in data, with irrelevant channels and misclassified influencer profiles affecting trustworthiness.

What Are Recent G2 Reviews of HypeAuditor?

What Are G2 Users Discussing About HypeAuditor?

Tracknow

Tracknow is a software designed to help businesses launch and manage advanced affiliate marketing programs across multiple partnership models. The software provides affiliate tracking, multi-level marketing support, influencer program management, and iGaming affiliate solutions by leveraging real-time tracking and automated reporting tools. It automates affiliate performance monitoring and fraud detection and reduces the manual overhead of managing large affiliate networks. Tracknow addresses the need for a flexible, scalable affiliate solution by supporting affiliate marketing, MLM structures, influencer programs, and introducing broker programs within a single platform. The software supports a 14-day free trial with no setup fee, 24/7 customer service, and the ability to cancel at any time.

Average Rating: 5.0/5.0

Total Reviews: 272

How Do G2 Users Rate Tracknow?

  • Social Commerce: 9.2/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 9.2/10 (Category avg: 8.0/10)
  • Influencer Compensation: 9.3/10 (Category avg: 8.2/10)

Who Is the Company Behind Tracknow?

  • Seller: Tracknow LTD
  • Company Website:
  • Year Founded: 2022
  • HQ Location: N/A
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Accountant, Senior Finance Manager
  • Top Industries: Financial Services, Marketing and Advertising
  • Company Size: 72% Small, 26% Medium

What Do G2 Reviewers Say About Tracknow?

AI-generated summary from verified user reviews

Pros
  • Users value the efficient tracking of referrals with Tracknow, simplifying affiliate management and saving time.
  • Users value the ease of use of Tracknow, enhancing efficiency in monitoring shipments and managing affiliate tasks.
  • Users value the effective tracking of discount codes by Tracknow, ensuring accurate crediting for affiliates on sales.
  • Users appreciate the fast and automated onboarding of Tracknow, enabling affiliates to start contributing effortlessly.
  • Users value the performance tracking of Tracknow, providing insightful analytics for campaigns and influencer sales attribution.
Cons
  • Users experience technical issues with Tracknow, including unsupported carriers and platform crashes during crucial tasks.
  • Users find the setup process complex, particularly due to time-consuming settings and insufficient documentation for guidance.
  • Users find poor reporting in Tracknow to be time-consuming and lacking advanced features for effective MLM management.
  • Users find the limited customization options frustrating, wishing for more tailored features in their workflow.
  • Users find the difficult learning process of Tracknow due to limited documentation and complex initial setup discouraging.

What Are Recent G2 Reviews of Tracknow?

Trackdesk

Trackdesk is a software designed to help SaaS, e-commerce, trading companies, agencies, and affiliate networks launch, manage, and optimize affiliate, referral, and partner programs at scale. The software provides unlimited affiliate tracking, bulk payout automation, AI-powered analytics, and a Partnership Managers Marketplace by leveraging 100% tracking accuracy across devices, channels, and campaigns and over 900 integrations including Stripe, PayPal, Wise, and Tipalti. It automates tracking, reporting, and affiliate management workflows and reduces the manual effort and cost inefficiencies associated with scaling partner programs. Trackdesk addresses the challenge of platform-imposed growth limits by offering unlimited affiliates, clicks, and conversions with transparent, value-based pricing and no hidden fees. The software supports enterprise-grade security with ISO 27001 certification and GDPR compliance, along with dedicated migration services and customizable reporting dashboards.

Average Rating: 4.8/5.0

Total Reviews: 341

How Do G2 Users Rate Trackdesk?

  • Social Commerce: 9.3/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 9.4/10 (Category avg: 8.0/10)
  • Influencer Compensation: 9.5/10 (Category avg: 8.2/10)

Who Is the Company Behind Trackdesk?

  • Seller: trackdesk
  • Year Founded: 2022
  • HQ Location: Prague, CZ
  • Twitter: @Get_Trackdesk
    79 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    26 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Search Engine Optimization Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 89% Small, 17% Medium

What Do G2 Reviewers Say About Trackdesk?

AI-generated summary from verified user reviews

Pros
  • Users find Trackdesk to offer ease of use with intuitive navigation and automation, enhancing affiliate management efficiency.
  • Users value the accurate performance tracking of Trackdesk, ensuring reliability and seamless integration with e-commerce operations.
  • Users value the intuitive and clean user interface of Trackdesk, enhancing productivity and ease of use.
  • Users appreciate the ease of monitoring affiliate performance with Trackdesk's intuitive dashboard for effective campaign management.
  • Users appreciate the insights from reporting in Trackdesk, which simplifies performance tracking and saves valuable time.
Cons
  • Users find the reporting process cumbersome, as it requires extra clicks and lacks customizable options.
  • Users have noted limited customization options for dashboard widgets and partner signup forms, impacting flexibility and insights.
  • Users find the reporting features inadequate, noting a need for more flexibility and customization options.
  • Users feel there is insufficient information available for beginners, making it challenging to effectively utilize Trackdesk.
  • Users feel that in-app guidance and API documentation need improvement to enhance usability and effectiveness of Trackdesk.

What Are Recent G2 Reviews of Trackdesk?

Agentio

Agentio is a software designed to help performance marketers buy and manage ad reads from top YouTube creators at scale. The software provides creator discovery, campaign bidding, content approval, conversion tracking, and ROAS measurement by leveraging direct integrations with YouTube creators and a streamlined performance marketing workflow. It automates the creator ad buying process and reduces the complexity of sourcing, negotiating, and tracking in-content YouTube integrations. Agentio addresses the challenge of turning creator-led word-of-mouth into a measurable growth channel by connecting brands with high-trust YouTube creators and providing clear attribution for conversion revenue. The software supports performance marketers in running scalable, repeatable creator advertising campaigns with tools for evaluating results and optimizing strategies for higher conversions.

Average Rating: 4.9/5.0

Total Reviews: 66

How Do G2 Users Rate Agentio?

  • Social Commerce: 6.7/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 7.5/10 (Category avg: 8.0/10)
  • Influencer Compensation: 9.5/10 (Category avg: 8.2/10)

Who Is the Company Behind Agentio?

  • Seller: Agentio
  • Company Website:
  • Year Founded: 2023
  • HQ Location: Brooklyn, US
  • LinkedIn® Page: www.linkedin.com
    66 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Talent Manager
  • Top Industries: Marketing and Advertising, Entertainment
  • Company Size: 61% Small, 12% Medium

What Do G2 Reviewers Say About Agentio?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Agentio, appreciating its straightforward workflow and responsive support.
  • Users commend the quick and helpful customer support from Agentio, enhancing their overall experience with the platform.
  • Users praise Agentio for its efficient connections with brands, significantly simplifying collaboration for creators.
  • Users find Agentio to be very easy to use, enhancing influencer marketing management and overall user experience.
  • Users appreciate the time-saving efficiency of Agentio, enabling seamless campaign management and quick collaboration.
Cons
  • Users find the limited offers with Agentio restrict their negotiation options, impacting potential visibility for creators.
  • Users express concerns about creator issues on Agentio, highlighting low rates and awkward negotiation processes that hinder opportunities.
  • Users feel that Agentio is expensive due to below-standard rates and limited pricing flexibility for creators.
  • Users experience adjustment issues with bidding, wishing for a more intuitive negotiation process and clearer communication options.
  • Users find rates uncompetitive and face frustrations with the negotiation process and tracking campaign performance on Agentio.

What Are Recent G2 Reviews of Agentio?

Lumanu

Lumanu is a B2B payments solution enabling companies to pay anyone, anywhere, with zero vendor setups and managed compliance and tax. Designed specifically for the marketing and advertising vendor ecosystem, Lumanu is your Payments Master Vendor that works within your ERP/AP system. Pay your marketing and creative service vendors globally without the burden of traditional vendor setup and tax compliance. Lumanu streamlines payments, ensures tax compliance, maximizes financial controls, and manages vendor onboarding for businesses engaging with external partners (influencers, creators, affiliates, agencies, freelancers, production vendors, etc.). Positioned within the B2B payments software category, Lumanu is purpose-built for finance, procurement, and operations teams at enterprises, agencies, and platforms who manage payments to a large number of external partners. Lumanu consolidates fragmented payment, compliance, and onboarding workflows into a single vendor relationship within a client’s AP or ERP system. Clients fund Lumanu once, and Lumanu acts as the vendor of record, handling all downstream tasks, including identity verification, vendor onboarding, global disbursements, and tax documentation across 200+ countries. Unlike general payout tools (e.g., PayPal, Stripe, Trolley), accounts payable software (e.g., Tipalti, Bill.com), or internal P2P processes (e.g., SAP, Coupa), Lumanu is tailored to the complex, high-velocity demands of the marketing supply chain. It replaces the need for clients to individually manage thousands of one-time or short-term marketing vendors with a scalable, compliant infrastructure purpose-built for distributed vendor ecosystems. Key features include: • Vendor Onboarding & Compliance • KYC/KYB, W8/W9 tax form collection, AML/OFAC/PEP screening • Business and bank account verification • Global Payments • Local payment rails (ACH, SEPA, Visa Direct), Swift, and card payments • Local currency disbursement in over 200 countries • Tax Compliance • IRS 1099 reporting, VAT/GST calculations, e-invoicing • Auto tax withholding and invoice generation • Financial Controls • Segregated Workspaces and Wallets • Approval workflows, custom roles, audit logs • Vendor Experience • Self-serve portal, real-time payment tracking, Instant Pay • Dedicated support for vendors worldwide Lumanu is designed to serve the needs of global brands, agencies, and platforms that require robust control, scale, and compliance in marketing-related payments. By centralizing operations under a single master vendor, Lumanu streamlines global payouts while reducing financial, legal, and operational overhead.

Average Rating: 4.7/5.0

Total Reviews: 26

How Do G2 Users Rate Lumanu?

  • Social Commerce: 6.3/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 9.2/10 (Category avg: 8.0/10)
  • Influencer Compensation: 9.4/10 (Category avg: 8.2/10)

Who Is the Company Behind Lumanu?

  • Seller: Lumanu
  • Year Founded: 2017
  • HQ Location: New York, NY
  • Twitter: @LumanuApp
    1,508 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    26 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 58% Small, 31% Medium

What Do G2 Reviewers Say About Lumanu?

AI-generated summary from verified user reviews

Pros
  • Users find Lumanu to be incredibly easy to use, streamlining payments and enhancing workflow efficiency remarkably.
  • Users value the efficient payment process of Lumanu, allowing seamless transactions and saving time for their business.
  • Users find Lumanu's payment processing seamless, facilitating efficient transactions with great support and transparency.
  • Users highlight the high payout efficiency of Lumanu, streamlining payments for creators and enhancing workflow management.
  • Users value the responsive customer support of Lumanu, enhancing their experience with timely assistance and solutions.
Cons
  • Users are frustrated by the lack of real-time visibility in the authentication process, complicating fund transfers and withdrawals.
  • Users express frustration over the insufficient information regarding creators' authentication progress and fund transfer status.
  • Users express frustration with the limited access to real-time updates on creators' authentication progress and fund transfers.
  • Users are frustrated by the lack of real-time payment visibility in Lumanu, complicating fund accessibility and withdrawals.
  • Users find the poor notification system of Lumanu frustrating, lacking real-time updates on creator status and fund transfers.

What Are Recent G2 Reviews of Lumanu?

Afluencer

Afluencer is a software designed to connect brands with influencers, micro-influencers, and creators for social media content partnerships. The software provides brand-to-creator matching and user-generated content facilitation by leveraging a free-to-join marketplace focused on Instagram, TikTok, and YouTube. It automates the partner introduction process and reduces the manual effort of sourcing and vetting content creators for brand campaigns. Afluencer addresses the challenge of finding authentic content partners by enabling brands to post collaboration opportunities and receive applications from aligned creators. The software supports UGC production and organic social posting across major platforms, with a free entry-level plan designed primarily for small businesses.

Average Rating: 4.6/5.0

Total Reviews: 731

How Do G2 Users Rate Afluencer?

  • Social Commerce: 8.9/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 8.8/10 (Category avg: 8.0/10)
  • Influencer Compensation: 8.7/10 (Category avg: 8.2/10)

Who Is the Company Behind Afluencer?

  • Seller: Afluencer
  • Year Founded: 2019
  • HQ Location: Sacramento, US
  • Twitter: @afluencerapp
    9,522 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Content Creator, Influencer
  • Top Industries: Apparel & Fashion, Marketing and Advertising
  • Company Size: 86% Small, 12% Medium

What Do G2 Reviewers Say About Afluencer?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Afluencer, finding it user-friendly and straightforward for job applications.
  • Users appreciate the comprehensive influencer discovery features of Afluencer, simplifying the search and collaboration process.
  • Users value the access to high-quality brand collaborations, praising the effortless process and outstanding website layout.
  • Users love Afluencer for its streamlined influencer management, making collaboration requests and matching influencers effortless.
  • Users appreciate the super helpful customer support of Afluencer, always available when assistance is needed.
Cons
  • Users find the cost of Afluencer to be quite high, impacting their ability to engage effectively with opportunities.
  • Users feel frustrated by limited credit access, impacting collaboration opportunities and increasing expenses for smaller influencers.
  • Users note the geographical limitations of Afluencer, particularly the lack of influencers in the MENA region and UK.
  • Users express concerns about the lack of transparency and inaccurate influencer classifications on Afluencer.
  • Users are frustrated with the creator issues, including poor UX design and inaccurate influencer classifications.

What Are Recent G2 Reviews of Afluencer?

What Are G2 Users Discussing About Afluencer?

Kolsquare

Kolsquare is Europe’s leading Influencer Marketing platform, that allows brands and agencies to scale Influencer Marketing strategies with a data-driven approach. Our technology enables marketing professionals to fully internalize influencer marketing activities, manage impactful campaigns from A to Z, and drive serious ROI. 🎯 Identify the influencers that truly fit with your brand and reach your audience 😎 Manage all your campaigns and influencer relations in one place with peace of mind 📈 Measure the full performance of your campaigns in real-time and save valuable time creating reports 👀 Benchmark against your competitors and gain valuable insights to stay ahead of the game

Average Rating: 4.3/5.0

Total Reviews: 93

How Do G2 Users Rate Kolsquare?

  • Social Commerce: 8.3/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 9.2/10 (Category avg: 8.0/10)
  • Influencer Compensation: 9.2/10 (Category avg: 8.2/10)

Who Is the Company Behind Kolsquare?

  • Seller: Kolsquare
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Paris, FR
  • Twitter: @kolsquare
    1,529 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    153 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Apparel & Fashion
  • Company Size: 49% Small, 17% Medium

What Do G2 Reviewers Say About Kolsquare?

AI-generated summary from verified user reviews

Pros
  • Users find Kolsquare to be incredibly easy to use, streamlining influencer campaign management and enhancing productivity.
  • Users value the efficiency in managing influencer campaigns with Kolsquare's comprehensive performance tracking and intuitive features.
  • Users appreciate the ease of use of Kolsquare, highlighting its helpful support and insightful influencer data.
  • Users appreciate the reliable functionality of Kolsquare, especially valuing the handy Chrome extension for influencer discovery.
  • Users appreciate the detailed analytics of Kolsquare, enhancing content tracking and competitor analysis effectively.
Cons
  • Users find the insufficient information on content performance and influencer requests frustrating and unclear.
  • Users find poor reporting on Kolsquare frustrating due to limited customization and disappearing content in reports.
  • Users report issues with data inaccuracy, affecting metrics like ER%, EMV€, and search functionality.
  • Users experience search functionality issues with Kolsquare, facing inaccuracies and missing content in reports.
  • Users find the complexity of Kolsquare frustrating, especially during initial setup and multi-user collaboration.

What Are Recent G2 Reviews of Kolsquare?

Influencity

Influencity is an AI-powered, enterprise-grade Influencer Marketing solution with Social Media Management and Social Listening tools designed to act as centralized hub for marketing teams. Our technology stack includes 60+ features that help agencies and brands customize their workflows and successfully execute end-to-end influencer campaigns. Influencity allows you to: 1. Find the perfect creators in secs. Discover your ideal fit using a massive 350M global database of vetted profiles across Instagram, TikTok and YouTube. You can use advanced filters to pinpoint creators based on precise criteria like lookalike audience and demographics, engagement rates, brand affinity, authenticity and more. You can also try our AI Discover Assistant to fill in the right filters for a successful search. 2. You can store and organize your creators in a fully customized database. This allows you to add custom fields, log specific context information, and keep your entire team aligned on the status of every creator relationship. 3. You can reach out to creators via automated email sequences or in bulk. If you do not want to write the same email a 100 times, the platform provides AI assistance, reusable templates, and personalization tokens to ensure mass outreach still feels highly tailored to each receiver. You can also track exactly who opened and read your messages. 4. You can manage campaigns from start to finish, beginning with the creation of alluring briefs that house all the essential information your creators need. You can automate sequences within the campaign flow to keep everything moving smoothly without manual nudging. Instead of solely doing outbound search, you can set up branded onboarding forms to share public casting calls or invite specific creators. This ensures that only the influencers who fulfill your exact requirements make it onto your final vetting list. 5. You can negotiate rates directly within the dashboard and use a collaborative space to review and approve content. Once the campaign is live, the platform automatically tracks deliverables and captures content, including ephemeral formats like Instagram Stories. 6. You can get your influencers paid no matter where they are located. The platform allows you to process multi-currency bulk payments in one consolidated invoice, handling the transaction natively. 7. Generate highly customized, visual-first reports that showcase your performance metrics, and overall campaign success to stakeholders. Decide what you want to share and what you don't. 8. Beyond influencers, you can schedule and approve your own brand's or client's content using a collaborative calendar, manage a unified social inbox, run ads, create link-in-bios or view your channels analytics while also monitoring competitors and consumer conversations to spot market trends.

Average Rating: 4.5/5.0

Total Reviews: 281

How Do G2 Users Rate Influencity?

  • Social Commerce: 7.4/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 8.3/10 (Category avg: 8.0/10)
  • Influencer Compensation: 7.4/10 (Category avg: 8.2/10)

Who Is the Company Behind Influencity?

  • Seller: Influencity
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Madrid, ES
  • Twitter: @InfluencityES
    4,154 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, CEO
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 67% Small, 27% Medium

What Do G2 Reviewers Say About Influencity?

AI-generated summary from verified user reviews

Pros
  • Users love the powerful analytics and extensive database of Influencity, streamlining their influencer marketing efforts seamlessly.
  • Users find Influencity’s ease of use impressive, with an intuitive interface that simplifies influencer research and reporting.
  • Users value the extensive influencer database of Influencity, which simplifies finding and managing influencer campaigns effectively.
  • Users value the intuitive interface of Influencity, enhancing usability and streamlining influencer campaign management effectively.
  • Users appreciate the intuitive and user-friendly interface of Influencity, making influencer management seamless and efficient.
Cons
  • Users find the complexity of features in Influencity challenging initially, though support helps ease the transition.
  • Users experience frequent technical issues with Influencity, including glitches, slow loading, and manual data entry frustrations.
  • Users report inaccuracy in filters, affecting the identification of genuine influencers and distorting engagement rates.
  • Users face challenges with AI functionality and manual tracking, making the influencer management experience less efficient.
  • Users experience creator issues with AI functionality, influencer selection filters, and integration limitations affecting usability.

What Are Recent G2 Reviews of Influencity?

What Are G2 Users Discussing About Influencity?

Modash

Modash is the influencer marketing platform that powers end-to-end creator partnerships for brands on Shopify. With eyes on 380+ million social profiles (yea, you read that right), in-house teams find perfect influencers and creators, send outreach, negotiate deals, pay out affiliates, and collect content – all in one place. No spreadsheet chaos. No scattered workflows. No more wondering if that creator with the perfect aesthetic actually delivers results. Modash tools are built for consumer brands that see creator partnerships as a crucial piece of their marketing puzzle, not just a trendy add-on. How you’ll use Modash: - Discovery & Analysis: Find any creator on Instagram, TikTok, and YouTube. Evaluate their audience, performance, and content before you contact them. - Relationship and email management: Create lists, add tags and statuses, and keep track of what’s happening in your pipeline. Manage your email with templates, performance metrics, and insights to personalize messages quickly. - Campaign tracking and management: Create and track promo codes, links, and QR codes. Set up and run gifting and affiliate campaigns. Capture content and track performance metrics, including ROI. Bonus? Influencers do not have to sign up or authenticate for Modash to keep eyes on them. - Payments: Modash takes over all your invoicing, accounting, and tax tasks. - API: Build custom workflows & products with an extensive dataset, including 250M+ influencers. Whatever you need the data for, our API is flexible, versatile, and simple. Born in 2018, Modash has grown into a 80+ strong, remote-first company with roots stretching from across Europe to Toronto, Canada. Founded by Avery Schrader and Hendry Sadrak, Modash secured $12 million in funding in 2024 to make creator partnerships more powerful and less painful for growing ecommerce brands. +2,600 brands like Stanley 1913, Mont Blanc, Birkenstock, Victoria’s Secret, and Farfetch run influencer partnerships with Modash. You, too, can try Modash for free now!

Average Rating: 4.9/5.0

Total Reviews: 19

How Do G2 Users Rate Modash?

  • Social Commerce: 3.3/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 4.4/10 (Category avg: 8.0/10)
  • Influencer Compensation: 6.8/10 (Category avg: 8.2/10)

Who Is the Company Behind Modash?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 63% Small, 26% Medium

What Do G2 Reviewers Say About Modash?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Modash, simplifying influencer management and enhancing workflow efficiency significantly.
  • Users highlight the excellent influencer management of Modash, facilitating seamless partner discovery and collaboration.
  • Users appreciate the frequent software updates from Modash, enhancing the platform and addressing client feedback effectively.
  • Users highlight the effective campaign management tools in Modash, streamlining influencer workflows seamlessly.
  • Users value the seamless partnership management of Modash, enhancing collaboration and efficiency in influencer marketing.
Cons
  • Users occasionally experience slow loading times on Modash, but it’s a minor issue relative to its overall value.
  • Users find the complexity of features in Modash frustrating, desiring simpler export options for campaigns and leads.
  • Users find the missing download features frustrating, as they expect simpler campaign and leads exports.
  • Users are frustrated with the manual 'Contracting' phase that disrupts the seamless experience of Modash.
  • Users note significant inaccuracies in estimated reach for Instagram stories, urging for improved reliability in future updates.

What Are Recent G2 Reviews of Modash?

Upfluence

The #1 Influencer Marketing Platform for E-commerce brands on Amazon, Shopify, Magento, BigCommerce, and WooCommerce to run creator programs that sell. Fully integrated with all leading e-commerce solutions and the only influencer platform to natively integrate with Amazon, Upfluence empowers today’s marketers and e-commerce brands to increase sales through creators and affiliate partnerships, with ZERO fees taken from sales generated to maximize your ROI. Recruit creators and affiliates in multiple ways, scale your campaigns through automation and workflows, and simplify your payments - all in one end-to-end platform.

Average Rating: 4.6/5.0

Total Reviews: 140

How Do G2 Users Rate Upfluence?

  • Social Commerce: 8.9/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 9.2/10 (Category avg: 8.0/10)
  • Influencer Compensation: 9.1/10 (Category avg: 8.2/10)

Who Is the Company Behind Upfluence?

  • Seller: Upfluence
  • Year Founded: 2013
  • HQ Location: New York
  • Twitter: @Upfluence
    1,847 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    121 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Consumer Goods
  • Company Size: 68% Small, 21% Medium

What Do G2 Reviewers Say About Upfluence?

AI-generated summary from verified user reviews

Pros
  • Users find the customer service extremely helpful, enhancing their experience and supporting effective influencer management.
  • Users appreciate the seamless campaign management with Upfluence, making scaling and influencer outreach effortless and effective.
  • Users commend Upfluence for its responsive and helpful customer support, enhancing their overall experience and efficiency.
  • Users love the ease of use of Upfluence, benefiting from seamless integrations and efficient campaign management tools.
  • Users value the intuitive influencer management of Upfluence, benefiting from insights and supportive onboarding experiences.
Cons
  • Users find the UI too complicated for average businesses, requiring dedicated personnel for effective use.
  • Users find Upfluence's interface too complicated for average businesses, requiring extensive training and dedicated personnel.
  • Users experience authentication issues with Upfluence, such as invites being sent to the wrong email addresses.
  • Users desire better automation options for invoicing and email flows in Upfluence to enhance usability.
  • Users desire more automation options in Upfluence, including automatic invoices and enhanced email flow conditions.

What Are Recent G2 Reviews of Upfluence?

What Are G2 Users Discussing About Upfluence?

SARAL

SARAL is a simple and user-friendly Influencer Marketing Operating System designed with emerging DTC brands in mind. We know managing influencer programs can feel overwhelming, juggling spreadsheets, tracking metrics manually, and trying to build relationships that actually deliver results. That’s why SARAL exists: to make influencer marketing simpler and more impactful. Here’s how SARAL works in just a few steps: 1. Find influencers: Quickly discover creators anywhere in the world. SARAL provides detailed metrics, audience insights, and contact info to help you connect with the right influencers for your brand. 2. Streamline outreach: Send personalised outreach campaigns at scale, saving time while ensuring authentic communication. 3. Build relationships: Develop long-term relationships with influencers, moving beyond one-off collaborations to create meaningful partnerships. 4. Track sales: Provide affiliate links and monitors performance, so you can see exactly how each influencer contributes. 5. Track UGC: Leverage SARAL’s social listening tools to automatically monitor user-generated content, ensuring you never miss valuable mentions or opportunities to engage. On top of simplifying influencer management, SARAL also supports your strategy with unmatched support. Our team is here to guide you in structuring your program for maximum impact, ensuring every step aligns with your goals. SARAL eliminates the need for tedious manual processes, giving you hours back each week to focus on growing your brand. Instead of wasting time on tasks that don’t move the needle, you’ll be able to prioritise strategy, creativity, and profitability. If you’re ready to leave spreadsheets behind and take your influencer marketing to the next level, let’s chat. Book a meeting with our team to see if SARAL is the right fit for your needs.

Average Rating: 4.8/5.0

Total Reviews: 56

How Do G2 Users Rate SARAL?

  • Social Commerce: 7.2/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 5.0/10 (Category avg: 8.0/10)
  • Influencer Compensation: 8.0/10 (Category avg: 8.2/10)

Who Is the Company Behind SARAL?

  • Seller: Saral
  • Year Founded: 2022
  • HQ Location: Mumbai, Maharashtra
  • Twitter: @getsaral
    785 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    40 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Health, Wellness and Fitness, Food & Beverages
  • Company Size: 89% Small, 11% Medium

What Do G2 Reviewers Say About SARAL?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the excellent customer support of SARAL, highlighting its helpfulness and commitment to user experience.
  • Users find SARAL to be exceptionally user-friendly, making it easy to learn and navigate its features effectively.
  • Users enjoy the all-in-one platform for influencer management, streamlining tasks like outreach and creator discovery effectively.
  • Users appreciate the comprehensive campaign management features of SARAL, streamlining their influencer marketing efforts efficiently.
  • Users value the creativity of SARAL, streamlining influencer marketing with innovative tools and centralized communication.
Cons
  • Users face challenges with technical issues in SARAL, impacting usability and satisfaction while awaiting improvements.
  • Users feel the lack of a campaign overview page hinders easy access to product briefs for influencers.
  • Users find SARAL to be expensive, noting it's pricier than similar services from other brands.
  • Users find the initial complexity of SARAL challenging, making it difficult to train the AI effectively.
  • Users note a learning curve when migrating from other platforms, though support is readily available.

What Are Recent G2 Reviews of SARAL?

Tiger Finder

Tiger Finder is an AI-powered influencer discovery platform for TikTok. It helps marketing teams find and shortlist creators for brand campaigns, cutting research time by about 10x compared to traditional workflows. The software searches a database of 5M+ TikTok profiles using semantic search and visual content analysis. Tiger Finder is built for marketing agencies running campaigns across multiple clients, as well as in-house brand teams and social media managers focused on TikTok. Users type what they need in plain language, such as "beauty creators in France with high engagement." Tiger Finder then returns ranked matches based on the visual content creators publish, their audience data, and engagement signals. Most other tools rely on bio keywords, hashtags, and follower counts, while Tiger Finder looks at what creators actually show in their visual content. Tiger Finder is built by YouScan, a social listening company that has tracked social media content since 2009. YouScan's enterprise clients include Samsung, Coca-Cola, McDonald's, and Vodafone. Core features: - Natural language search across 5M+ TikTok creators, with ranked results in seconds. - Visual AI that finds creators by the themes, products, and aesthetics in their videos. - Contact filters that surface creators with public email addresses for direct outreach. - List tools for organizing creators by campaign, client, brand, or market. - Side-by-side comparison views for building shortlists. Tiger Finder has a free tier with 10 searches per month and 24 results per search. The Tiger's Friend plan costs $99 per month and includes unlimited searches and 500 results per search. Tiger Team costs $149 per month, covers three team members, and adds shared creator lists for teams working on discovery together. Extra members cost $39 per month each. Annual billing takes 17% off both paid plans. No credit card is needed to start with the free tier.

Average Rating: 4.9/5.0

Total Reviews: 12

How Do G2 Users Rate Tiger Finder?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Tiger Finder?

  • Seller: YouScan
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Kyiv, Kyiv City
  • Twitter: @YouScan_io
    441 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    102 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 25% Medium

What Are Recent G2 Reviews of Tiger Finder?

Audiense

At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management

Average Rating: 4.5/5.0

Total Reviews: 242

How Do G2 Users Rate Audiense?

  • Social Commerce: 6.7/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 7.9/10 (Category avg: 8.0/10)
  • Influencer Compensation: 7.1/10 (Category avg: 8.2/10)

Who Is the Company Behind Audiense?

  • Seller: Audiense
  • Company Website:
  • Year Founded: 2011
  • HQ Location: London, England
  • Twitter: @AudienseCO
    170,861 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    114 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising, Market Research
  • Company Size: 50% Small, 33% Medium

What Do G2 Reviewers Say About Audiense?

AI-generated summary from verified user reviews

Pros
  • Users value the flexibility and depth of audience insights provided by Audiense, enhancing stakeholder presentations.
  • Users value the flexibility and detailed insights of Audiense, enhancing audience understanding and stakeholder communication.
  • Users appreciate the flexibility and detailed insights of Audiense, enabling effective audience exploration and stakeholder presentations.
  • Users appreciate the flexible audience exploration and fast reporting features of Audiense that save valuable time.
  • Users appreciate the flexible analytics of Audiense, allowing for in-depth audience exploration and quick, visually appealing reports.
Cons
  • Users miss the flexibility in audience search on Audiense, preferring a more streamlined experience without external tools.
  • Users find the complex features of Audiense can be overwhelming and challenging to navigate initially.
  • Users find the complexity of Audiense challenging to navigate initially, feeling overwhelmed by its numerous features.
  • Users find the data inaccuracy in Audiense's reports can misrepresent overall audience insights, though it's somewhat useful.
  • Users note the data limitations of Audiense, limiting the accuracy of audience insights derived from public sources.

What Are Recent G2 Reviews of Audiense?

What Are G2 Users Discussing About Audiense?

Roster

Turn your biggest fans into a word-of-mouth sales channel — ambassadors, affiliates & creators. Roster turns customers who love you into ambassadors, affiliates, creators — all in one platform built for Shopify. Recruit from your own buyers, launch campaigns that generate authentic UGC, and auto-issue Smart Links and leak-proof discount codes. Product seeding fulfills thru Shopify, automated payouts with 1099 handling, and every sale is tracked back to the ambassador who drove it. Scale word-of-mouth without the manual work and media spend — or the commission of a creator marketplace. 1. Recruit. Turn customers to ambassadors w social discovery & post-purchase invite 2. Engage. Launch campaigns that generate authentic, licensed UGC & sales referrals 3. Reward. Automate points, milestones, product seeding & payouts with tax 1099s 4. Track. Issue leak-proof codes & Smart Links; attribute every sale to ambassadors 5. Measure — See referred revenue, EMV, and top performers with real ROI reporting

Average Rating: 4.5/5.0

Total Reviews: 62

How Do G2 Users Rate Roster?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
  • Influencer Compensation: 8.3/10 (Category avg: 8.2/10)

Who Is the Company Behind Roster?

  • Seller: Roster
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Lehi, Utah
  • Twitter: @get_roster
    873 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    32 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Consumer Goods, Health, Wellness and Fitness
  • Company Size: 76% Small, 16% Medium

What Do G2 Reviewers Say About Roster?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the centralized and intuitive interface of Roster, making management of ambassador communities effortless and efficient.
  • Users appreciate the exceptional customer support of Roster, highlighting personalized assistance and quick responses for success.
  • Users highly value the easy setup of Roster, facilitating efficient management of campaigns and ambassador programs.
  • Users value Roster's efficient campaign management, allowing seamless operation and excellent support for their ambassador programs.
  • Users value the centralized and intuitive platform of Roster, enhancing efficiency and organization in managing ambassador programs.
Cons
  • Users find the missing features in Roster hindered their experience, particularly the lack of a mobile app and updates.
  • Users note significant inaccuracy issues in Roster, especially with missed hashtag pulls and lacking campaign metrics.
  • Users wish there was an easier way to retroactively credit affiliates for phone transactions, impacting their earnings.
  • Users express concern over delayed brand integrations in Roster, affecting their ability to adapt to social media needs.
  • Users find the complexity of getting started overwhelming, though the support team is helpful and clarifies quickly.

What Are Recent G2 Reviews of Roster?