Best Influencer Marketing Platforms with Influencer Database Capabilities

How Many Influencer Marketing Platforms Products Does G2 Track?

Total Products under this Category: 459

Category Stats (Oct 2026)

  • Average Rating: 4.59/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: CJ Affiliate Marketing Solution (+3.78%) - Among all products in this category, CJ Affiliate Marketing Solution recorded the largest rating increase compared to last month

Last updated: October 13, 2026

How Does G2 Rank Influencer Marketing Platforms Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 20,000+ Authentic Reviews
  • 459+ Products
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G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Influencer Marketing Platforms

G2 Grid® for Influencer Marketing Platforms plotting products by satisfaction and market presence

Highlighted products: impact.com, Later Influence, Sprout Social Influencer Marketing, Insense, Influential powered by Captiv8, Awin, PartnerStack, and Meltwater.

Underlying data: [Grid® JSON](https://www.g2.com/categories/influencer-marketing-platforms/grids.json?focus%5B%5D=impact-com&focus%5B%5D=later-influence&focus%5B%5D=sprout-social-influencer-marketing&focus%5B%5D=insense&focus%5B%5D=influential-powered-by-captiv8&focus%5B%5D=awin-com&focus%5B%5D=partnerstack&focus%5B%5D=meltwater)

impact.com

impact.com is a software designed to unify affiliate, creator, and advocacy partnership programs in a single comprehensive platform. The software provides access to 250K+ quality partners and true incremental value tracking by leveraging automation and expert-managed services. It automates manual partnership tasks and reduces inefficiency caused by managing programs across multiple disconnected platforms. impact.com addresses fragmented partnership management by centralizing affiliate, creator, and advocacy workflows into one hub. The software supports migration assistance, campaign optimization, and end-to-end partner program management.

Average Rating: 4.4/5.0

Total Reviews: 2,482

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How Do G2 Users Rate impact.com?

  • Social Commerce: 7.1/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 7.2/10 (Category avg: 8.0/10)
  • Influencer Compensation: 7.9/10 (Category avg: 8.2/10)

Who Is the Company Behind impact.com?

  • Seller: Impact
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Santa Barbara, CA
  • Twitter: @impactdotcom
    7,723 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,672 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 66% Small, 16% Medium

What Do G2 Reviewers Say About impact.com?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of impact.com, finding it simple and effective for affiliate marketing integration.
  • Users appreciate the all-in-one platform of impact.com, providing seamless affiliate management with excellent reporting capabilities.
  • Users find impact.com’s intuitive user interface enhances efficiency, simplifying setup and partner management for affiliate marketing.
  • Users praise the ease of use and comprehensive tracking on impact.com, facilitating seamless affiliate program management.
  • Users value the exceptional support system of impact.com, highlighting prompt and detailed responses that simplify their experience.
Cons
  • Users find the interface not intuitive, experiencing frustration with navigation and functionality on smaller screens.
  • Users find the learning curve steep, particularly with the complicated verification process and setup difficulties.
  • Users experience poor usability due to screen adaptation issues and frustrating bugs that hinder overall functionality.
  • Users find the complexity of the platform overwhelming, particularly during the challenging onboarding process for new users.
  • Users note that customer support is lacking, which negatively impacts the overall experience with impact.com.

What Are Recent G2 Reviews of impact.com?

What Are G2 Users Discussing About impact.com?

Sprout Social Influencer Marketing

Sprout Social Influencer Marketing is a software designed to help brands and agencies activate and scale influencer programs using data-driven insights. The software provides AI-driven creator discovery, Brand Fit scoring, brand safety reporting, and organized multi-brand workspaces by leveraging semantic search and engagement pattern analysis. It automates workflows from outreach and contract tracking to content approvals and reduces the friction of managing isolated, disconnected influencer campaigns. Sprout Social Influencer Marketing addresses the need for centralized influencer operations by consolidating every phase of the influencer lifecycle, from research and vetting through campaign activation and performance measurement, into a single platform. The software supports global multi-market campaigns, agency client portfolio management, and real-time ROI reporting across reach, engagement, and conversions.

Average Rating: 4.3/5.0

Total Reviews: 405

How Do G2 Users Rate Sprout Social Influencer Marketing?

  • Social Commerce: 6.2/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 6.8/10 (Category avg: 8.0/10)
  • Influencer Compensation: 6.3/10 (Category avg: 8.2/10)

Who Is the Company Behind Sprout Social Influencer Marketing?

  • Seller: Sprout Social
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Chicago, IL
  • Twitter: @SproutSocial
    116,252 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,597 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Social Media Manager
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 45% Medium, 39% Small

What Do G2 Reviewers Say About Sprout Social Influencer Marketing?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use and comprehensive influencer management capabilities of Sprout Social, enhancing campaign efficiency.
  • Users appreciate the ease of use and time-saving features of Sprout Social's Influencer Discovery platform.
  • Users love the ease of use of Sprout Social Influencer Marketing, making it simple to manage projects and campaigns.
  • Users appreciate the ease of use in Sprout Social Influencer Marketing, streamlining campaign management and collaboration.
  • Users value the robust analytics of Sprout Social Influencer Marketing, enhancing their influencer sourcing and business strategies.
Cons
  • Users find the inadequate influencer database limits effective research and requires using additional platforms for validation.
  • Users often experience inaccuracy in location data, making it hard to find relevant creators for campaigns.
  • Users struggle with the search functionality issues, finding it unreliable and difficult to filter results effectively.
  • Users find the creator database outdated and struggle with the tool's unreliable search function for influencers.
  • Users often face technical issues with Sprout Social, including lag and occasional data loss during updates.

What Are Recent G2 Reviews of Sprout Social Influencer Marketing?

What Are G2 Users Discussing About Sprout Social Influencer Marketing?

Influential powered by Captiv8

Influential powered by Captiv8 is a software designed to connect brands with digital influencers and creators for branded content campaigns. The software provides influencer discovery, campaign management, content creation, and performance measurement by leveraging an AI-powered platform and a real-time social listening tool called Insights. It automates campaign workflows and reduces the effort required to source, manage, and evaluate creator partnerships at scale. Influential powered by Captiv8 addresses the challenge of identifying the right creators and measuring content impact by combining audience data analysis across Instagram, Twitter, YouTube, and Facebook. The software supports branded storytelling, campaign analytics, and real-time audience insights for marketers across enterprise and mid-market organizations.

Average Rating: 4.7/5.0

Total Reviews: 503

How Do G2 Users Rate Influential powered by Captiv8?

  • Social Commerce: 8.9/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 8.9/10 (Category avg: 8.0/10)
  • Influencer Compensation: 8.9/10 (Category avg: 8.2/10)

Who Is the Company Behind Influential powered by Captiv8?

  • Seller: Captiv8
  • Company Website:
  • Year Founded: 2015
  • HQ Location: San Francisco, CA
  • Twitter: @Captiv8labs
    2,142 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    114 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Influencer Marketing Manager
  • Top Industries: Marketing and Advertising, Consumer Goods
  • Company Size: 50% Large, 25% Medium

What Do G2 Reviewers Say About Influential powered by Captiv8?

AI-generated summary from verified user reviews

Pros
  • Users value the efficient campaign management of Captiv8, simplifying influencer marketing and enhancing focus on key strategies.
  • Users value the streamlined influencer campaign management of Captiv8, significantly enhancing efficiency and scalability.
  • Users find Influential powered by Captiv8 to be easy to navigate and use, enhancing their overall experience.
  • Users value the detailed demographic insights and extensive filter options that simplify creator profile sorting.
  • Users appreciate the helpful customer support of Captiv8, providing assistance throughout onboarding and daily use.
Cons
  • Users wish for better influencer categorization and more fraud detection features to enhance user experience.
  • Users highlight payment issues with Influential, noting long delays and insufficient communication surrounding payouts.
  • Users find the complexity of Influential challenging at first, especially when comparing data and profiles.
  • Users face inaccuracy issues with creator data, complicating searches and affecting the reliability of reporting.
  • Users struggle with an inefficient search system, often resulting in incorrect results and navigation difficulties.

What Are Recent G2 Reviews of Influential powered by Captiv8?

What Are G2 Users Discussing About Influential powered by Captiv8?

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HypeAuditor

HypeAuditor is a software designed to help brands, agencies, and platforms analyze influencers, verify audience authenticity, and plan influencer marketing campaigns. The software provides influencer discovery, audience demographic analysis, campaign management, and market analysis reports by leveraging AI algorithms that identify behavioral patterns and detect suspicious or fraudulent accounts. It automates campaign tracking and media plan creation and reduces the risk of partnering with influencers who have inauthentic audiences. HypeAuditor addresses the challenge of influencer quality assessment by enabling brands to compare accounts, benchmark competitors, and evaluate influencer marketing landscapes across different countries and niche markets. The software supports campaigns across Instagram, YouTube, TikTok, Twitch, and Twitter with tools for competitor comparison, performance tracking, and AI-powered fraud detection.

Average Rating: 4.6/5.0

Total Reviews: 270

How Do G2 Users Rate HypeAuditor?

  • Social Commerce: 5.0/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 7.6/10 (Category avg: 8.0/10)
  • Influencer Compensation: 7.2/10 (Category avg: 8.2/10)

Who Is the Company Behind HypeAuditor?

  • Seller: HypeAuditor
  • Year Founded: 2017
  • HQ Location: Indianapolis, US
  • Twitter: @hypeauditor
    1,485 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    65 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 51% Small, 38% Medium

What Do G2 Reviewers Say About HypeAuditor?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of HypeAuditor, enjoying its intuitive interface and helpful features for influencer analysis.
  • Users appreciate the efficiency in influencer management offered by HypeAuditor, streamlining partnership evaluations and communications.
  • Users value the fast and reliable audience insights from HypeAuditor, enhancing their influencer strategies effectively.
  • Users appreciate the robust and comprehensive data provided by HypeAuditor, facilitating informed influencer selections for campaigns.
  • Users appreciate the responsive customer support of HypeAuditor, which provides quick and knowledgeable assistance.
Cons
  • Users note the missing features in HypeAuditor, particularly regarding influencer profiles and sales tracking options.
  • Users express disappointment with limited analytics, facing accuracy issues and restricted data for smaller influencers.
  • Users face challenges with poor reporting, as the dashboard lacks depth and specific metrics, limiting usability.
  • Users find the subscription fees too expensive especially for small-to-medium sized companies, limiting access to necessary features.
  • Users experience inaccuracies in data, with irrelevant channels and misclassified influencer profiles affecting trustworthiness.

What Are Recent G2 Reviews of HypeAuditor?

What Are G2 Users Discussing About HypeAuditor?

CreatorIQ

CreatorIQ is the AI-native operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies—including Burson, Delta Air Lines, Google, LVMH, Nestlé, and Sephora—CreatorIQ unifies creator marketing across paid, owned, earned, commerce, and community into one seamless, enterprise-grade ecosystem. With industry-leading intelligence infrastructure, rigorous compliance and security standards, and integrations with Meta, Snapchat, TikTok, YouTube, and more, CreatorIQ empowers brands and agencies to harness the creator economy as a strategic growth engine. Learn more at www.creatoriq.com and follow us on LinkedIn and Instagram.

Average Rating: 4.6/5.0

Total Reviews: 572

How Do G2 Users Rate CreatorIQ?

  • Social Commerce: 6.4/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 6.9/10 (Category avg: 8.0/10)
  • Influencer Compensation: 6.7/10 (Category avg: 8.2/10)

Who Is the Company Behind CreatorIQ?

  • Seller: CreatorIQ
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Culver City, US
  • Twitter: @CreatorIQ
    2,425 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    373 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Influencer Marketing Manager, Account Executive
  • Top Industries: Marketing and Advertising, Cosmetics
  • Company Size: 43% Medium, 41% Small

What Do G2 Reviewers Say About CreatorIQ?

AI-generated summary from verified user reviews

Pros
  • Users commend the consistent updates and extensive analytics of CreatorIQ, enhancing their insights and campaign effectiveness.
  • Users appreciate the clear overview of influencer performance, enhancing their ability to track results and measure impact.
  • Users appreciate the clear overview of influencer performance in CreatorIQ, enhancing result tracking and impact measurement.
  • Users value the advanced influencer management features of CreatorIQ, enhancing campaign efficiency and creator relationships.
  • Users love the intuitive interface of CreatorIQ, which simplifies reporting and management of influencer campaigns.
Cons
  • Users find the complexity of data and processes in CreatorIQ frustrating, hindering effective use of the platform.
  • Users express concerns about the difficulties in content management, particularly with sourcing creators and fluctuating statistics.
  • Users find the insufficient information on sourcing new creators limits their experience on CreatorIQ.
  • Users often face navigation issues with CreatorIQ, resulting in a clunky experience and inefficient workflow.
  • Users experience payment issues with delays and lack of proactive notifications, relying on creators to report problems.

What Are Recent G2 Reviews of CreatorIQ?

What Are G2 Users Discussing About CreatorIQ?

inBeat

InBeat is a User-Generated Content Software helping you collaborate with influencers and micro-influencers at scale. Work with the top 1% of content creators on social media to endorse your products or services and get hundreds of high-quality content for your social media, website, or paid media. This UGC Platform helps you create on-demand content with the best micro-influencers without having to manage any collaboration.

Average Rating: 4.9/5.0

Total Reviews: 581

How Do G2 Users Rate inBeat?

  • Social Commerce: 9.6/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 9.5/10 (Category avg: 8.0/10)
  • Influencer Compensation: 9.5/10 (Category avg: 8.2/10)

Who Is the Company Behind inBeat?

  • Seller: inBeat
  • Year Founded: 2018
  • HQ Location: Montreal, Quebec
  • LinkedIn® Page: www.linkedin.com
    151 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Content Creator, Influencer
  • Top Industries: Marketing and Advertising, Apparel & Fashion
  • Company Size: 96% Small, 2% Medium

What Do G2 Reviewers Say About inBeat?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of inBeat, praising the platform's convenience and user-friendly features.
  • Users value the professionalism and kindness of inBeat's team, praising its convenience and user-friendly interface.

What Are Recent G2 Reviews of inBeat?

What Are G2 Users Discussing About inBeat?

Influencity

Influencity is an AI-powered, enterprise-grade Influencer Marketing solution with Social Media Management and Social Listening tools designed to act as centralized hub for marketing teams. Our technology stack includes 60+ features that help agencies and brands customize their workflows and successfully execute end-to-end influencer campaigns. Influencity allows you to: 1. Find the perfect creators in secs. Discover your ideal fit using a massive 350M global database of vetted profiles across Instagram, TikTok and YouTube. You can use advanced filters to pinpoint creators based on precise criteria like lookalike audience and demographics, engagement rates, brand affinity, authenticity and more. You can also try our AI Discover Assistant to fill in the right filters for a successful search. 2. You can store and organize your creators in a fully customized database. This allows you to add custom fields, log specific context information, and keep your entire team aligned on the status of every creator relationship. 3. You can reach out to creators via automated email sequences or in bulk. If you do not want to write the same email a 100 times, the platform provides AI assistance, reusable templates, and personalization tokens to ensure mass outreach still feels highly tailored to each receiver. You can also track exactly who opened and read your messages. 4. You can manage campaigns from start to finish, beginning with the creation of alluring briefs that house all the essential information your creators need. You can automate sequences within the campaign flow to keep everything moving smoothly without manual nudging. Instead of solely doing outbound search, you can set up branded onboarding forms to share public casting calls or invite specific creators. This ensures that only the influencers who fulfill your exact requirements make it onto your final vetting list. 5. You can negotiate rates directly within the dashboard and use a collaborative space to review and approve content. Once the campaign is live, the platform automatically tracks deliverables and captures content, including ephemeral formats like Instagram Stories. 6. You can get your influencers paid no matter where they are located. The platform allows you to process multi-currency bulk payments in one consolidated invoice, handling the transaction natively. 7. Generate highly customized, visual-first reports that showcase your performance metrics, and overall campaign success to stakeholders. Decide what you want to share and what you don't. 8. Beyond influencers, you can schedule and approve your own brand's or client's content using a collaborative calendar, manage a unified social inbox, run ads, create link-in-bios or view your channels analytics while also monitoring competitors and consumer conversations to spot market trends.

Average Rating: 4.5/5.0

Total Reviews: 287

How Do G2 Users Rate Influencity?

  • Social Commerce: 7.4/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 8.3/10 (Category avg: 8.0/10)
  • Influencer Compensation: 7.4/10 (Category avg: 8.2/10)

Who Is the Company Behind Influencity?

  • Seller: Influencity
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Madrid, ES
  • Twitter: @InfluencityES
    4,154 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    44 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, CEO
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 68% Small, 26% Medium

What Do G2 Reviewers Say About Influencity?

AI-generated summary from verified user reviews

Pros
  • Users love the powerful analytics and extensive database of Influencity, streamlining their influencer marketing efforts seamlessly.
  • Users find Influencity’s ease of use impressive, with an intuitive interface that simplifies influencer research and reporting.
  • Users value the extensive influencer database of Influencity, which simplifies finding and managing influencer campaigns effectively.
  • Users value the intuitive interface of Influencity, enhancing usability and streamlining influencer campaign management effectively.
  • Users appreciate the intuitive and user-friendly interface of Influencity, making influencer management seamless and efficient.
Cons
  • Users find the complexity of features in Influencity challenging initially, though support helps ease the transition.
  • Users experience frequent technical issues with Influencity, including glitches, slow loading, and manual data entry frustrations.
  • Users report inaccuracy in filters, affecting the identification of genuine influencers and distorting engagement rates.
  • Users face challenges with AI functionality and manual tracking, making the influencer management experience less efficient.
  • Users experience creator issues with AI functionality, influencer selection filters, and integration limitations affecting usability.

What Are Recent G2 Reviews of Influencity?

What Are G2 Users Discussing About Influencity?

Lefty

Lefty is a software designed to help lifestyle brands and marketing agencies manage end-to-end influencer programs from talent discovery through performance measurement. The software provides talent discovery and qualification, relationship management, automated campaign reporting, and competitive benchmarking by leveraging a centralized platform affiliated with The Independents, a global marketing and communications collective. It automates campaign reporting and relationship tracking and reduces the manual effort required to monitor influencer performance and industry trends. Lefty addresses the challenge of managing complex influencer programs at scale by consolidating discovery, outreach, content tracking, and ROI measurement into a single solution tailored to lifestyle marketing. The software supports global influencer campaigns with offices in Paris, London, New York, and Tokyo, serving fashion, apparel, and communications brands across small-business and mid-market segments.

Average Rating: 4.7/5.0

Total Reviews: 95

How Do G2 Users Rate Lefty?

  • Social Commerce: 7.6/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 7.8/10 (Category avg: 8.0/10)
  • Influencer Compensation: 7.7/10 (Category avg: 8.2/10)

Who Is the Company Behind Lefty?

  • Seller: Lefty
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Paris, FR
  • Twitter: @lefty_io
    6,549 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    150 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Apparel & Fashion, Public Relations and Communications
  • Company Size: 49% Small, 32% Medium

What Do G2 Reviewers Say About Lefty?

AI-generated summary from verified user reviews

Pros
  • Users find Lefty to have a highly intuitive interface, streamlining workflows and enhancing overall efficiency.
  • Users appreciate the deep insights into influencer profiles provided by Lefty, enhancing collaboration tracking and campaign success analysis.
  • Users highlight the exceptional customer support of Lefty, making their experience smooth and effective.
  • Users value the detailed campaign management features of Lefty, facilitating informed decisions and enhanced collaboration tracking.
  • Users find the ease of use and helpful tools of Lefty invaluable for managing VIP and influencer campaigns efficiently.
Cons
  • Users find Lefty to be a pricy tool due to underutilized features and limitations on influencer tracking.
  • Users find the complexity of managing hashtags and influencers on Lefty can be overwhelming and tedious.
  • Users find creator issues with Lefty, as niche searches and tracking options are often too limiting for their needs.
  • Users find Lefty to be expensive, but acknowledge its value and functionality justifying the cost.
  • Users desire more accuracy in talent stats for various niches, enhancing the effectiveness of Lefty's recommendations.

What Are Recent G2 Reviews of Lefty?

What Are G2 Users Discussing About Lefty?

Modash

Modash is the influencer marketing platform that powers end-to-end creator partnerships for brands on Shopify. With eyes on 380+ million social profiles (yea, you read that right), in-house teams find perfect influencers and creators, send outreach, negotiate deals, pay out affiliates, and collect content – all in one place. No spreadsheet chaos. No scattered workflows. No more wondering if that creator with the perfect aesthetic actually delivers results. Modash tools are built for consumer brands that see creator partnerships as a crucial piece of their marketing puzzle, not just a trendy add-on. How you’ll use Modash: - Discovery & Analysis: Find any creator on Instagram, TikTok, and YouTube. Evaluate their audience, performance, and content before you contact them. - Relationship and email management: Create lists, add tags and statuses, and keep track of what’s happening in your pipeline. Manage your email with templates, performance metrics, and insights to personalize messages quickly. - Campaign tracking and management: Create and track promo codes, links, and QR codes. Set up and run gifting and affiliate campaigns. Capture content and track performance metrics, including ROI. Bonus? Influencers do not have to sign up or authenticate for Modash to keep eyes on them. - Payments: Modash takes over all your invoicing, accounting, and tax tasks. - API: Build custom workflows & products with an extensive dataset, including 250M+ influencers. Whatever you need the data for, our API is flexible, versatile, and simple. Born in 2018, Modash has grown into a 80+ strong, remote-first company with roots stretching from across Europe to Toronto, Canada. Founded by Avery Schrader and Hendry Sadrak, Modash secured $12 million in funding in 2024 to make creator partnerships more powerful and less painful for growing ecommerce brands. +2,600 brands like Stanley 1913, Mont Blanc, Birkenstock, Victoria’s Secret, and Farfetch run influencer partnerships with Modash. You, too, can try Modash for free now!

Average Rating: 4.9/5.0

Total Reviews: 20

How Do G2 Users Rate Modash?

  • Social Commerce: 3.3/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 4.4/10 (Category avg: 8.0/10)
  • Influencer Compensation: 7.1/10 (Category avg: 8.2/10)

Who Is the Company Behind Modash?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 60% Small, 25% Medium

What Do G2 Reviewers Say About Modash?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Modash, simplifying influencer management and enhancing workflow efficiency significantly.
  • Users highlight the excellent influencer management of Modash, facilitating seamless partner discovery and collaboration.
  • Users appreciate the frequent software updates from Modash, enhancing the platform and addressing client feedback effectively.
  • Users highlight the effective campaign management tools in Modash, streamlining influencer workflows seamlessly.
  • Users value the seamless partnership management of Modash, enhancing collaboration and efficiency in influencer marketing.
Cons
  • Users occasionally experience slow loading times on Modash, but it’s a minor issue relative to its overall value.
  • Users find the complexity of features in Modash frustrating, desiring simpler export options for campaigns and leads.
  • Users find the missing download features frustrating, as they expect simpler campaign and leads exports.
  • Users are frustrated with the manual 'Contracting' phase that disrupts the seamless experience of Modash.
  • Users note significant inaccuracies in estimated reach for Instagram stories, urging for improved reliability in future updates.

What Are Recent G2 Reviews of Modash?

Aspire

Aspire.io is the world’s first word-of-mouth commerce platform that leverages your brand’s ambassadors, influencers, affiliates, customers, user-generated content, and social ads to accelerate marketing results across paid, owned, and earned channels. Since 2014, Aspire’s industry-leading software platform, combined with our award-winning Agency Services team, has served household names such as M&Ms, Keurig, Samsung, HelloFresh, Dyson, and many other high-growth ecommerce companies while paying out $100M to creators around the world.

Average Rating: 4.6/5.0

Total Reviews: 142

How Do G2 Users Rate Aspire?

  • Social Commerce: 7.6/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 7.9/10 (Category avg: 8.0/10)
  • Influencer Compensation: 8.6/10 (Category avg: 8.2/10)

Who Is the Company Behind Aspire?

  • Seller: Aspire
  • Year Founded: 2014
  • HQ Location: Austin, US
  • Twitter: @aspireio
    1,245 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    641 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager
  • Top Industries: Consumer Goods, Retail
  • Company Size: 45% Medium, 42% Small

What Do G2 Reviewers Say About Aspire?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Aspire, enjoying its all-in-one functionality and seamless integration features.
  • Users value the streamlined influencer management process with Aspire, enhancing communication and efficiency throughout collaborations.
  • Users value Aspire for its time-saving capabilities, streamlining processes and enhancing efficiency in influencer management.
  • Users commend the excellent customer support from Aspire, highlighting their responsiveness and helpfulness in enhancing user experience.
  • Users value the all-in-one campaign management features of Aspire, simplifying project tracking and communication.
Cons
  • Users report technical issues with Aspire, including slow performance and challenges with integrations, impacting overall satisfaction.
  • Users find Aspire's complexity challenging, citing difficulties with processes, layout, and inadequate training support.
  • Users experience connection issues with social platforms, making account setup challenging despite responsive support.
  • Users are frustrated by creator issues, including lack of penalties for inactivity and insufficient analytics for customer acquisition.
  • Users find the lack of competitor insights in Aspire limiting, desiring more context on market trends.

What Are Recent G2 Reviews of Aspire?

What Are G2 Users Discussing About Aspire?

GRIN

GRIN is a software designed to help marketers build and scale creator programs by managing the full lifecycle of influencer and affiliate partnerships. The software provides creator discovery, content management, payment processing, and campaign performance measurement by leveraging a centralized creator marketing platform. It automates payment workflows and content tracking and reduces the operational complexity of managing creators, affiliates, and brand ambassadors across multiple channels. GRIN addresses the challenge of scaling creator programs by consolidating partner discovery, relationship management, and analytics into a single solution. The software supports awareness-driving and growth-focused campaigns for consumer goods and apparel brands, predominantly serving small and mid-market businesses.

Average Rating: 4.5/5.0

Total Reviews: 482

How Do G2 Users Rate GRIN?

  • Social Commerce: 7.3/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 6.0/10 (Category avg: 8.0/10)
  • Influencer Compensation: 8.3/10 (Category avg: 8.2/10)

Who Is the Company Behind GRIN?

  • Seller: Grin
  • Year Founded: 2014
  • HQ Location: Sacramento, California
  • Twitter: @GrowWithGrin
    6,053 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    104 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Influencer Marketing Manager, Social Media Manager
  • Top Industries: Consumer Goods, Apparel & Fashion
  • Company Size: 67% Small, 32% Medium

What Do G2 Reviewers Say About GRIN?

AI-generated summary from verified user reviews

Pros
  • Users value GRIN for its all-in-one influencer management, making it easy to streamline collaboration and track success.
  • Users value the ease of use of GRIN, finding it simple to navigate and effective for brand management.
  • Users appreciate the quick and helpful customer support of GRIN, enhancing their influencer campaign management experience.
  • Users find GRIN's support and features extremely helpful for managing campaigns and connecting with creators efficiently.
  • Users value GRIN for its all-in-one UGC management, streamlining influencer and affiliate organization and collaboration.
Cons
  • Users often face technical issues with GRIN, including bugs and slow site performance affecting efficiency.
  • Users report poor customer support, experiencing slow responses and unresolved issues affecting their workflows significantly.
  • Users express frustration over poor reporting in GRIN, citing inaccurate metrics and lack of customization options.
  • Users find GRIN's complexity and learning curve challenging, impacting ease of use and overall user experience.
  • Users report slow loading times and occasional glitches, which can hinder efficiency during critical tasks.

What Are Recent G2 Reviews of GRIN?

What Are G2 Users Discussing About GRIN?

Upfluence

The #1 Influencer Marketing Platform for E-commerce brands on Amazon, Shopify, Magento, BigCommerce, and WooCommerce to run creator programs that sell. Fully integrated with all leading e-commerce solutions and the only influencer platform to natively integrate with Amazon, Upfluence empowers today’s marketers and e-commerce brands to increase sales through creators and affiliate partnerships, with ZERO fees taken from sales generated to maximize your ROI. Recruit creators and affiliates in multiple ways, scale your campaigns through automation and workflows, and simplify your payments - all in one end-to-end platform.

Average Rating: 4.6/5.0

Total Reviews: 140

How Do G2 Users Rate Upfluence?

  • Social Commerce: 8.9/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 9.2/10 (Category avg: 8.0/10)
  • Influencer Compensation: 9.1/10 (Category avg: 8.2/10)

Who Is the Company Behind Upfluence?

  • Seller: Upfluence
  • Year Founded: 2013
  • HQ Location: New York
  • Twitter: @Upfluence
    1,847 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    124 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Consumer Goods
  • Company Size: 68% Small, 21% Medium

What Do G2 Reviewers Say About Upfluence?

AI-generated summary from verified user reviews

Pros
  • Users find the customer service extremely helpful, enhancing their experience and supporting effective influencer management.
  • Users appreciate the seamless campaign management with Upfluence, making scaling and influencer outreach effortless and effective.
  • Users commend Upfluence for its responsive and helpful customer support, enhancing their overall experience and efficiency.
  • Users love the ease of use of Upfluence, benefiting from seamless integrations and efficient campaign management tools.
  • Users value the intuitive influencer management of Upfluence, benefiting from insights and supportive onboarding experiences.
Cons
  • Users find the UI too complicated for average businesses, requiring dedicated personnel for effective use.
  • Users find Upfluence's interface too complicated for average businesses, requiring extensive training and dedicated personnel.
  • Users experience authentication issues with Upfluence, such as invites being sent to the wrong email addresses.
  • Users desire better automation options for invoicing and email flows in Upfluence to enhance usability.
  • Users desire more automation options in Upfluence, including automatic invoices and enhanced email flow conditions.

What Are Recent G2 Reviews of Upfluence?

What Are G2 Users Discussing About Upfluence?

SocialBook

Finding influencers who can increase sales and deliver results is the main goal of any brand! Don’t hire influencers that have no influence, use SocialBook. SocialBook is an extremely powerful, end-to-end influencer marketing management software tool. With SocialBook you can do the following: 1) Search a real-time database of over 3 million influencers from YouTube, Instagram, and Twitch. 2) Verify influencers by checking the most in-depth and accurate data to make sure they are real. 3) Easy reach out to influencer by bulk email or bulk direct messages 4) Manage the campaign toward your KPIs. 5) The payout system makes your life easy. 6) Social Listening to monitor all your competitors to win the market share.

Average Rating: 4.7/5.0

Total Reviews: 137

How Do G2 Users Rate SocialBook?

  • Social Commerce: 9.5/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 9.6/10 (Category avg: 8.0/10)
  • Influencer Compensation: 9.5/10 (Category avg: 8.2/10)

Who Is the Company Behind SocialBook?

  • Seller: SocialBook
  • Year Founded: 2019
  • HQ Location: Foster City, CA
  • Twitter: @Boostinsider
    1,604 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    32 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Virtual Assistant
  • Top Industries: Marketing and Advertising, Apparel & Fashion
  • Company Size: 58% Small, 40% Medium

What Are Recent G2 Reviews of SocialBook?

What Are G2 Users Discussing About SocialBook?

Traackr

Traackr is the all-in-one influencer marketing platform that helps organizations build performance-driven programs on a global scale. The platform enables marketers to optimize spend, unify data, streamline processes, standardize measurement, and ensure compliance. We are honored to power the most advanced influencer marketing programs in the world for brands including L'Oréal, Tiffany & Co, Pandora, Diageo and Samsung. Our company was born global and thrives on enabling effective coordination across 70 countries and 26 languages. You can find us in San Francisco, New York, Boston, London, Paris, and Singapore. Visit www.traackr.com to learn more.

Average Rating: 4.3/5.0

Total Reviews: 384

How Do G2 Users Rate Traackr?

  • Social Commerce: 6.6/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 7.0/10 (Category avg: 8.0/10)
  • Influencer Compensation: 6.7/10 (Category avg: 8.2/10)

Who Is the Company Behind Traackr?

  • Seller: Traackr
  • Company Website:
  • Year Founded: 2009
  • HQ Location: San Francisco, CA
  • Twitter: @traackr
    7,380 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    106 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Cosmetics
  • Company Size: 39% Small, 34% Large

What Do G2 Reviewers Say About Traackr?

AI-generated summary from verified user reviews

Pros
  • Users find Traackr to be an incredibly user-friendly platform, simplifying collaboration with micro-influencers and campaign tracking.
  • Users value the effective campaign management capabilities of Traackr, streamlining influencer relationships and content selection.
  • Users appreciate the detailed influencer insights of Traackr, enhancing targeting and optimizing campaign management effectively.
  • Users value the insightful analytics of Traackr, enhancing their campaign performance and decision-making processes.
  • Users value Traackr's robust influencer discovery and detailed performance insights, enhancing campaign effectiveness and audience targeting.
Cons
  • Users find the slow loading times frustrating, impacting their ability to efficiently search and navigate data.
  • Users experience technical issues with Traackr, including slow loading, exporting problems, and delayed report refreshes.
  • Users experience clunky campaign management with issues in linking accounts and user-friendliness affecting their workflows.
  • Users find the complexity of Traackr challenging, with confusion around features and persistent bugs affecting usability.
  • Users face challenges with inaccuracy of information, particularly regarding data for smaller tier creators affecting decision-making.

What Are Recent G2 Reviews of Traackr?

What Are G2 Users Discussing About Traackr?

Audiense Discover

At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management

Average Rating: 4.5/5.0

Total Reviews: 244

How Do G2 Users Rate Audiense Discover?

  • Social Commerce: 6.7/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 7.9/10 (Category avg: 8.0/10)
  • Influencer Compensation: 7.1/10 (Category avg: 8.2/10)

Who Is the Company Behind Audiense Discover?

  • Seller: Audiense
  • Company Website:
  • Year Founded: 2011
  • HQ Location: London, England
  • Twitter: @AudienseCO
    170,861 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    112 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising, Market Research
  • Company Size: 50% Small, 33% Medium

What Do G2 Reviewers Say About Audiense Discover?

AI-generated summary from verified user reviews

Pros
  • Users value the flexibility and depth of audience insights provided by Audiense, enhancing stakeholder presentations.
  • Users appreciate the flexibility and detailed insights of Audiense, enabling effective audience exploration and stakeholder presentations.
  • Users value the flexibility and detailed insights of Audiense, enhancing audience understanding and stakeholder communication.
  • Users appreciate the flexible analytics of Audiense, allowing for in-depth audience exploration and quick, visually appealing reports.
  • Users appreciate the flexible audience segmentation of Audiense, gaining deep insights into behaviors and preferences.
Cons
  • Users miss the flexibility in audience search on Audiense, preferring a more streamlined experience without external tools.
  • Users find the complex features of Audiense can be overwhelming and challenging to navigate initially.
  • Users find the complexity of Audiense challenging to navigate initially, feeling overwhelmed by its numerous features.
  • Users find the data inaccuracy in Audiense's reports can misrepresent overall audience insights, though it's somewhat useful.
  • Users note the data limitations of Audiense, limiting the accuracy of audience insights derived from public sources.

What Are Recent G2 Reviews of Audiense Discover?

What Are G2 Users Discussing About Audiense Discover?